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The New Year is upon us and so are the endless new year’s resolutions. Unfortunately, for most restaurants and bars this means millions are promising to save their coins and be healthier by eating out less. On top of that, the winter time blues are real and the preference to stay home to avoid the cold and the snow will only grow stronger as the winter progresses. But, there is still hope! No one can resist a great deal or a night of fun, so below is a list different ways restaurants can attract customers during the slow months.

Promotions Birthday Benefits

Everyone loves to celebrate their birthday and what better way to do that than with a free birthday treat! The options are endless and completely up to your business on what you think would be the best gift. Some examples are a free drink, a free appetizer, or even a free entrée. This can this bring in a customer, but also most individuals celebrate with friends leading to larger groups and orders. One way to collect birthday information is through your website, which will increase traffic and give you the opportunity to  inform customers of other events and promotions being held.

Loyalty Programs

Bringing in new customers is important, but so is retention! It can be a lot easier to encourage previous visitors to come again than constantly searching for completely new ones. One of the best way to increase customer retention is a loyalty program. There are a variety of different loyalty programs but some of our favorite are punch cards, points rewards, and referral programs. These are great starter programs that are not complex but they also allow for increased visits and new customers.

Punch Cards

Punch Cards are a great way to encourage repeat visits and can be used for food items or drinks.

Points System

Point systems are a great way to reward customers for spending. With each visit customers can earn points based off the amount of money spent. Different points levels can unlock different benefits. A great option for bars during the winter time is to offer skip the line privileges to high point earners. During the winter this can be a deal breaker to customers that don’t want to wait in the cold.

Referral Program

Some of the best individuals to bring in new customers are your current ones. Friends are more likely to take recommendations from those they know and offering referral benefits will surly put your establishment at the top of someones referral list. Discounts for both parties will definitely entice visitors.


While all of these tips are essential, a newsletter is definitely at the top of the list. Hosting new events and different promotions are great ways to drive new customers, but these efforts can be wasted if there is little to no awareness. One way to achieve better awareness is through email newsletters. They provide the prefect way to inform customers of exciting new deals and events.

Happy Hour Mix Up

Happy hour deals are a classic example of a restaurants efforts to increase sales during the slowest periods of the day. However, at most places happy hour menus never change and can get old rather quickly. So changing up your happy hour menu can get customers excited all over again.

Events Live Entertainment

What better way to liven up a party than with live entertainment. This can happen with local bands performing on slower nights or even on the weekend. Another option is with open-mic nights. Different performers bring friends and family for support and tons of business for your restaurant or bar.

Themed Nights

Themed nights can take many forms. For instance they can focus on your food and drink menu such as Taco Tuesday. On the other hand, themed nights can be aimed at attracting a particular customer. For Instance ladies night, singles night, or a decade night. These fun events can get customers excited to visit your establishment while also having a great time.

Game Day

Game day is huge money maker and with  different sports running year long, this is the perfect way to bring in business during the slow months. Between College Basketball and the NFL playoffs, there are tons of sports fans looking for the best places to watch the game. Game day specials and different sports related events are the perfect way to attract new and old customers a like. Some creative ways to stand out is with speciality game day food and drink menus.

Partnerships Local Business

Partnering with local businesses is a great way to build connections within your community. By offering businesses special coupons for their customers allows you to increase your brand awareness within the community and also gain new customers.


Wanting to establish your restaurant or bar in your community can be important in gaining loyal customers. A great way to gain the support of the community is through giving back. From supporting the local baseball team to the local animal shelter, there are several different ways for you to give back. This can be accomplished through re-naming drinks or menu items to fit the occasion and donating a certain percent of the earnings.

Social Media

While all of these ideas are great ways to bring in more business during the slow months, it is important that effort is also put into promoting the various methods. The best way to do this is through social media. Creating Facebook events and sharing fun pictures of different events is a great way to let potential customers know what is going on at your restaurant.


Visibility is very important and another way to reach a larger audience is to work with local influencers. These individuals have strong follower bases on social media and a able to communicate with their supporters easily through social media. By providing influencers with a special coupon for their supporters or them documenting their experience ,is a great way to bring in new customers and spread the word about different events.

The post How Restaurants Can Attract Customers During Slow Months appeared first on Uncorkd iPad Wine and Beverage Menus for Restaurants.

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Technology in the restaurant industry is booming and within the next year its impact will be very apparent.  The new tech trends that will surely shake up the restaurant industry in 2019, are augmented reality,  mobile scheduling apps, and digital beverage management. The 2019 restaurant technology trends will impact almost every step of the dining and running restaurant operations. 

A Step Into the Future: Augmented Reality

The future of restaurant menu interactions is here. Augmented Reality (AR) is one of the biggest tech trends to look out for in 2019. This new form of technology will allow customers to have a visual experience like no other. AR allows customers to use their phones or restaurant iPads to view 3-D renderings of menu items. This gives customers not only an image of the food, but to view it as if it was right in front of them.

While this concept sounds very complex and expensive, it is actually quite simple.

Tech start up Kabaq is at the forefront of the AR trend. Its  application allows restaurants to add the 3-D experience to their menu within just a few weeks.

With the use of high quality images and other image guidelines,  Kabaq is able to process them and create a 3-D food model. The customer is then able to access the 3-D renderings through Snapchat. Customers are first prompted to scan a Snapcode and this gives them access to the 3-D menu items. 

There are multiple benefits to adding this technology to your restaurant. The first is sales: A study conducted by Kabaq says that restaurants saw an increase of 25% in dessert sales alone with the use of AR.

Another way AR can increase sales is through increased foot traffic. The AR trend is still in the early adapter phase. As a result those that choose to participate now will have an appeal that other restaurants do not. This can generate all sorts of marketing opportunities that will attract new customers vying for something new.

Tackling the Hassle of Scheduling

One of the biggest hassles of restaurant management is scheduling.

With complex schedules, last minute call offs and vacation time, creating schedules can be complicated and time consuming.

However, with scheduling apps like 7Shifts the process is a lot easier.

The app allows employees to enter their availability and even swap shifts.  Users even have the ability to request vacation time. With this information the app is then able to generate a schedule that takes into account everyones availability.

Some applications even have the ability to use previous scheduling data and sales information to assist in the process. This is an added benefit because it can combat the issue of under or overstaffing the restaurant. The scheduling process streamlined with technology it can officially become a hassle of the past. 

Going Digital: Beverage Management iPad Menus

Paper menus are quickly becoming a thing of the past because iPad menus offer so many benefits to restaurants.

While the task of replacing paper menus with iPads seems daunting, companies like Uncorkd have made the process cost efficient. Along with its affordability, there are numerous benefits to iPad menus that can save your restaurant money and increase sales.

Restaurants that used Uncorkd’s iPad menus noted a substantial increase in wine sales.  The increase in sales can be attributed to menu features like suggested wine pairings, menu analytics, and the ability to feature new items. 

The digital menus provide customers with a unique experience that includes tasting notes for wine, bottle images, and even producer details. Which is great in a restaurant climate where customers always want more information about what they’re ordering.

The iPad menus are especially perfect for restaurants with extensive wine lists because customers are able to search by region and color, among other specifics. 

From an operational standpoint, Uncorkd’s iPad menus allow restaurants to view various menu analytics reports. These reports can tell managers which items customers are looking at the most and which items are  underperforming. This also allows chef’s to add and strike things from the menu within minutes. This avoids the costly process of changing and reprinting menus. The list of benefits to iPad menus seem endless, as they provide benefits to restaurant operaters and the customers.

Digital Inventory

The days of spending hours taking inventory by hand are officially over. In terms of restaurant operations digitizing, the inventory process was a given.

The use of spreadsheets and taking inventory by hand runs the risk of small mistakes leading to costly outcomes.  Inventory can now be completed with the digital inventory program by Uncorkd.

This system allows for multiple individuals to use their mobile phones or tablets to take inventory at the same time.

Beyond saving time, this inventory system gives you access to a variety of different inventory reports. These reports can notify you of inventory inconsistencies along with notifications on when an item need to be ordered. The Uncorkd solution also allows you to place orders with distributors so you don’t have to waste time typing up orders to send to each individual sales rep. 

More advanced inventory systems, like Uncorkd, also have POS system integration. This means that whenever a drink is served the amount of product used is automatically subtracted from your inventory. This feature is a big money saver because it can highlight when servers or bartenders are over pouring. This tech trend will be vastly popular with its ability to simplify the inventory process and will take 2019 by storm. 

The post Technology Trends that will impact the Restaurant Industry in 2019 appeared first on Uncorkd iPad Wine and Beverage Menus for Restaurants.

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It’s officially fall and that means it time to make some of the most creative Halloween cocktails around. From a spooky twist on your favorite cocktails to entirely new ones, the list below is bound to spice up your cocktail menu. Give these tasty drinks a try and lets us know what you think!

Unicorn Blood

Unicorns are the mystical creatures we all wish existed. Their supposed pure and fairy like demeanor calls for a sweet and fruity cocktail. Unicorn Blood, known as the elixir to eternal life, is a supernatural twist to the cocktail favorite Purple Rain. A clever way to take purple rain from an ordinary cocktail to a Halloween favorite is ultra fine edible glitter. This takes the purple drink to the next level and allows customers to have a unique visual cocktail experience. Use your signature recipe for a purple rain cocktail or try our recipe below, but don’t forget the glitter!

  • 1 ½ oz. Vodka
  • 3 oz. Lemonade
  • ½ oz. Blue Curacao
  • 1/4oz. Grenadine
  • 1/8 tsp ultra fine food safe edible glitter


Devil’s Cocktail

Every one loves a well-made Bloody Mary, but nothing is more devilish than a tequila twist on this go to cocktail. This one ingredient change will completely awaken your taste buds for an eye opening and flavorful experience. For this cocktail you must due away with the normal celery stick garnishes and instead use 2 red or green peppers. The peppers transform you normal cocktail glass into one with devil horns.  This is a simple change that will allow your customers to have an even spicier experience for Halloween.

  • 2 oz Tequila
  • 1 tsp horseradish
  • 3 dashes Tabasco sauce
  • 3 dashes Worcestershire sauce
  • 1 dash lime juice
  • 3 dashes celery salt
  • 3 dashes pepper
  • 6 oz tomato juice
  • Garnish: 2 chili peppers on glass rim ( to resemble devil horns)
Vampire’s Bite Shooters

Nothing is as rememberable as a vampire bite and this shooter is no different. With a mix of coconut rum and peach schnapps this shot will surly leave a lasting impression. The best part of this shooter that will leave your guest in the Halloween spirit, is the splash of grenadine to resemble the blood of a bite. Fangs are optional but if you’re really ready to participate in the festivities it will take you Halloween cocktails to the next level.

  • 1 part Coconut Rum
  • 1 part Peach Schnapps
  • 1 part Vodka
  • Splash of Grenadine (resembles blood)
  • Optional Garnish: Mini Vampire Fangs

Tequila alone can already be a bit frightening, but nothing takes it to the next level like this Morgue-A-Rita. The recipe calls for a red wine, such as a cabernet, that will definitely add a new flavor profile to the agave flavoring of Tequila. This cocktail is perfect for the Halloween season with a name to match.

This cocktail offers a unique cocktail experience for you guest as the tequila mixture is pour first and the red wine sits on top, creating a 2 contrasting layers of liquid. For the most drastic Morgue-A-Rita experience leave 1/4 inch of room in the glass to layer the red wine on top.

  • 1 ½ oz. tequila blanco
  • ¾ oz. lime juice
  • ¾ oz. simple syrup
  • Red wine ( such as Cabernet)
Mad Scientist

The first things that comes to mind when thinking of a mad scientist is a lab full of strange chemicals and an abundance of smoky fog. Well this drink will bring the same spooky Halloween vibe to your bar or party.This cocktail idea has a lot of room for flexibility, but will surely be a hit. The recipe below offers you a fun and fruity green cocktail, but any bright and fun colored cocktail will work to create the mad scientist allusion. The most important aspect of this cocktail is the fog! This can be accomplished in a variety of ways but the most popular is with dry ice. But beware, dry ice can be a little tricky to handle. Below is the recipe for the cocktail itself and click here for advice on how to add fog to any cocktail on your menu.

  • 1 oz. Hpnotiq French cognac
  • ¾ oz. vodka
  • 1/3 oz. passion fruit syrup
  • 2 oz. lemon-lime soda
  • Dry Ice of Liquid Nitrogen

The post 5 Hauntingly Tasty Halloween Cocktails appeared first on Uncorkd iPad Wine and Beverage Menus for Restaurants.

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The flavors of fall are comforting and familiar, like an old sweater pulled from storage or the back of your closet. But fall cocktail flavors also give bartenders a chance to get creative. If you’re turning the page with your cocktail menu this fall, then think of flavors that are warming and ripe with nostalgia. Spice and apple,  smokey and nutty; fall cocktails should boast big flavors without being overwhelming. Let’s dive into the leaf pile to explore 5 fall cocktails that are perfect for warming your guests on a cool night.

A Classic Twist: Walnut Manhattan

This twist on the Manhattan adds walnut liqueur to the simple cocktail recipe of whiskey, sweet vermouth, and bitters. Walnut adds a rich, dessert like flavor to play off the cocktail’s herbal dryness. It’s a perfect after dinner drink. The most recognizable walnut liqueur is Nocino, hailing from Italy. But if you’ve got the DIY spirit then you can make your own walnut liqueur in-house.

Cocktail Recipe:

2 oz. George Dickel Rye Whiskey 

.75 oz. Dolin Sweet Vermouth

.5 oz Nocino Walnut liqueur

2-3 dashes of angostura bitters

Garnish with lemon swath*

Method: Add all ingredients to cocktail mixing glass, add ice, stir 25-30 seconds, or until the mixing glass is cold to the touch. Pour into martini glass or rock glass. Ice is optional for rocks glass. Express lemon swath and drop in drink.

*Lemon swath is a better fit for this manhattan variation because it balances the rich and oily texture of the walnut liqueur.

What makes it a fall cocktail: The nutty sweetness of walnut liqueur has light spiced notes and the overall taste is like that of a baked good.

Fall Favorites: Apple Brandy and Bourbon

Like all brandy, apple brandy’s popularity has declined, with the spirit buried deep on the bench of go-to spirits for American drinkers. Which is a shame, because it makes a damn good cocktail. Mixing it with a spicy, high-rye bourbon will combine two of the best fall flavors: apple and spice.

Cocktail Recipe:

.75 oz. Laird’s Straight Apple Brandy*

.75 oz. Four Roses’s Bourbon

.5 oz. Yellow Chartreuse

.5 oz Ginger Simple Syrup

.5 oz. Lemon Juice

Garnish with apple slice**

*You can substitute Laird’s Applejack for the apple brandy here. Applejack is a mix of apple brandy and neutral spirits.

**For efficiency you should pre-cut your apple slices. To keep cut apple slices from browning, keep slices in a mixture of lemon juice and water.

Method: Add lemon juice, ginger simple syrup, and then liquor to cocktail shaker. Add ice and shake for 15 – 20 seconds. Fine strain into an old fashioned glass and add large ice cube.

What makes it a fall cocktail: Well, the apple brandy certainly captures fall with its deep fruit sweetness. And the spice from the ginger syrup is the perfect pairing for the honey flavors in yellow chartreuse.

Smokey Surprise: Mezcal and Pomegranate

Mezcal and particularly, tequila, are generally thought of as summer or warm weather spirits. They come from Mexico, after all. And the most popular cocktail in the United States is the Margarita, certainly a drink that comes with visions of a summer getaway. But the smokey seduction of Mezcal and the toasted sweetness of agave in a barrel-aged reposado tequila is what fall tastes like in 2018.

Cocktail Recipe:

1 oz. Fidencio Mezcal

1 oz. Espolon Reposado Tequila

.5 oz. Lime Juice

Top glass with Pomegranate juice

Garnish with candied lime wheel

Method: Add ice to collins glass or old fashioned glass. Add lime juice, followed by mezcal and tequila. Top with pomegranate juice. Quickly stir to incorporate ingredients and then garnish with candied lime wheel.

What makes it a fall cocktail: The smoke of mezcal, the soft sweetness of reposado tequila, and the deep red fruit of pomegranate juice combine for a smokey and jammy drink that offers a new avenue to reach the nostalgic flavors of fall.

Squash Cocktail: Rye Whiskey and Butternut Squash

Yep. Butternut squash in a cocktail. There are a few ways to utilize squash in a cocktail. The most common way is to roast the squash, cut the cooked squash into small squares, and then infuse it in a neutral spirit like vodka.

But we don’t want to do that. For this cocktail we’ll make a puree that will mix into the cocktail to give it a heavy body and capture all the roasted flavor of butternut squash.

Squash Puree Instructions: 

  1. Place oven rack in center position and preheat oven to 400˚F. Cut butternut squash in half, lengthwise, and remove seeds with a spoon. Brush 1 tablespoon of maple syrup over flesh of squash. Set squash halves on a baking sheet, cut-side down, and bake squash until the skin is easily pieced with a knife or fork. About 45 minutes – 1 hour.
  2. Once cooled, remove squash skin. Cut squash into 2 inch segments and add it to a food processor or blender. Process until smooth.

Cocktail Recipe:

2 oz. Rittenhouse rye

1 spoonful of Butternut squash puree

.5 oz Lemon Juice

.5 oz Demerara simple syrup

2 dash Peychaud bitters

Garnish with sage leaf

Method: Add all liquid ingredients and puree to shaker. Add fresh ice. Shake vigorously for 30 – 40 seconds. Add sage leaf garnish.

What makes it a fall cocktail: The deep sweetness of the roasted butternut squash puree makes it the quintessential fall ingredient. The Demerara sugar used for the simple syrup has a toasty, caramel flavor that plays off of the maple syrup in the butternut squash, and the sage leaf tops off this savory cocktail.

Autumn in England: Gin, Sherry, and Mulled Simple Syrup

Gin is a polarizing spirit. But when paired with mulling spice and a sweet, nutty sherry, gin’s botanical bite is dulled, but still present.

Cocktail Recipe:

1.5 oz. Sipsmith Gin

.75 oz. Amontillado Sherry

.5 oz. Mulled Simple Syrup*

Muddle orange

Top with Tonic Water

Method: Muddle 2-3 orange slices in shaker tin. Add simple syrup and quickly stir to incorporate ingredients. Add gin and sherry. Shake briefly, 10-15 seconds. Strain into old fashioned glass. Add fresh ice and top with tonic water.

*Mulled simple syrup recipe

What makes this a fall cocktail: The combination of mulling spices – clove, cinnamon, nutmeg, ginger – has the warming power that you look for in fall flavors. And the nutty richness of Amontillado-style sherry is the perfect balance to Sipsmith’s classic London Dry gin.

The post 5 Fall Cocktails to Capture the Flavors of Autumn appeared first on Uncorkd iPad Wine and Beverage Menus for Restaurants.

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Here’s an experiment:

Find a frozen caveman. Thaw the caveman out. When they are conscious and alert, offer the caveman a Coors Light or a local IPA. He”ll choose the IPA. Studies show that 9 out of 10 recently-frozen-cavemen prefer IPAs to domestic lagers. 

The point of this fake experiment and fake study is to point out that most everyone in the beer drinking world is developing new preferences when it comes to beer. And breweries continue to expand the beer styles they offer. Changing tastes and expanded offerings in beer is a big reason why it’s important for bars and restaurants to train staff on basic beer knowledge. Staff must keep up with the evolving beer market. So let’s dive into the basics of beer training for bar staff and servers.

Why Spend Time on Beer Training for Staff?

As mentioned above, the beer market is an ever-changing, mercurial industry. Trends peak and diminish, tastes change. But there is consistency when it comes to beer. And there are standards and styles that are worth understanding so you can communicate with guests to inform and sell.

Money to Make

  • Profit margins on beer can be high. Draft beer costs run on average between 15% – 18% of draft beer sales. And bottled beer comes in a little higher at 24% – 28%. Comparatively, industry benchmarks for wine show average costs running between 35% – 45% of wine sales.

Build Customer Relationships

Reduce Staff Turnover

  • The industry turnover rate for restaurants was 73% in 2017. Losing employees is one of the biggest challenges that restaurants face. Training is a great way to keep employees engaged and feeling like they are getting value from the job outside of income.
State of The Beer Industry

Before we dive deeper, let’s serve a reality check to craft beer. Though 997 craft breweries officially opened for business in 2017, an average of over two-and-a-half new breweries per day, craft beer only made up 12.7% of all beers sales in the U.S. in 2017

In what seems like a slap to the grizzled face of craft brew lovers, 2017 marked the first year that the top 3 selling beers in the U.S. were all light beers. Bud Light led the way, followed by Coors Light, and Miller lite.

With that in mind, it’s important to remember that many drinkers still prefer light and mass produced pale lagers. This is important when considering how to train servers and what to train them on for beer.

Training for Beer Service
  • Strip away condescension – Knowing the small market size of craft beer, it’s safe to assume that despite the growth of craft beer, many people are not regular craft drinkers, and may prefer a bud light to a megadeath-hopped IPA. Being unassuming when dealing with beer drinkers new to craft goes a long way to making them feel comfortable and helping them find a beer that they enjoy. Teaching staff to be patient and open minded is key to stripping away pretension.
  • Ask Questions – If a customer is unsure of what to order, the best practice is to ask questions to determine their preferences. Make the experience about the customer, not your own preferences or what the newest, hippest beer on tap is . Leading with questions puts the guest in charge and allows them to make their own decisions.
  • Give Tastes – Tasting is important for deciding on a beer. Especially if you have a large draft beer selection. Training staff on how to handle giving out beer tastes is important. Limit tastings to 1 or 2 per guest, and make sure that there is a standard pour size for tastings. A taste should lead to a sale, not a free round.
Beer Basics for Training

Ale vs Lager

One of the most fundamental elements of beer knowledge is the difference between an ale and lager. It’s helpful for identifying certain characteristics of a beer and what traits you can reasonably expect from a beer without actually tasting it.


The type yeast used and the traits of that yeast is what yields the majority of differences between an ale and a lager. The yeast used for ales ferments from the top down, while the yeast used in lager ferments from the bottom up.

Alcohol Content

The different types of yeast used in the two basic beer styles will handle alcohol differently. Ale yeasts can survive in an environment with a higher level of alcohol than lager yeast can. Which results in ales having typically higher rates (or at least the option for higher rates) of alcohol by volume than lagers.


Lager yeasts can survive at colder temperatures than ale yeast. The colder the fermentation is, then the slower the fermentation process, and the clearer the beer will be. Additionally, lagers undergo a period of cold storage, which separates solids so they can be filtered out, adding even more clarity to the beer. This results in lagers having a lighter color compared to ales.

Popular Ales

These are popular ales in America, and this list will focus on American styles of these beers. Some of the notes on color and taste have been aided by the the Brewers Association Beer Style Guidelines.

India Pale Ale

Color: Gold to copper colored. High alcohol IPAs, or double IPAs, can be darker.

Taste: Bitterness, rounded by some malty sweetness

Background: The India Pale Ale originally started as a British ale, but the common version found in America is a hopped up, ultra bitter version of the Brit’s brew. British IPAs are less bitter, with more malt presence, but still maintaining a dry mouthfeel.

Popular Examples: Dogfish Head 90 Minute, Bell’s Two Hearted

Pale Ale

Color: Deep golden to copper or light brown

Taste: Low malt character, resulting in less balance than IPA. Medium to medium-high bitterness, often “piney” resin flavor that is commonly found in American hops, especially California style pale ales.

Background: One of the most popular beer styles, again, originating as a British style. American pale ales are more aggressively hopped than the original British ales. Pale ales, particularly those with less hop character, ie., bitterness, are great beers for drinkers who are used to pilsner and other hoppy lagers.

Popular Examples: Sierra Nevada Pale Ale, Dale’s Pale Ale

Wheat Ale

Color: Straw to pale

Taste: Low maltiness, no perceived hop flavor, with a creaminess from the wheat. Some light notes of fruity flavors, and spiced with coriander and orange peel (Belgian style, witbier) , which impart a slight spiciness.

Background: These beers are of Belgian origin. Wheat beers are also represented by German styles like Hefeweizen, Berliner Weisse, and Weizen beers. They are generally cloudy beers that still contain yeast solids from being “bottle-conditioned.” A practice where fermentation is finished while in the bottle instead of prior to bottling.

Popular Examples: Allagash White

Brown Ale

Color: Deep copper to very dark brown

Taste: Notes of roasted malt, hints caramel and chocolate aromas. A brown ale tastes like a baked good, balanced by a bitterness from hops.

Background: Another import from Britain. And it hits on another theme, American brewers love hops and bitterness. The British style is much less hoppy, with toasty, biscuit-like characteristics. This is a great fall beer.

Popular Examples: Funky Buddha French Toast


Color: Black

Taste: Coffee notes, roasted malts, some sweetness with hints of caramel and chocolate. Some hop flavor, often a full bodied beer.

Background: Stouts are big, bold beers. They are dark, even black in color. The deep color of stout is why a pale ale is called pale, even though it’s often a rich copper color. In the early days of English ale making, beer choices were limited, and so the comparison between pale ales and stouts was much more clear.

Popular Styles: Founder’s Breakfast Stout, North Coast Old Rasputin,

*A note on Stouts and Porters

These two beers are often confused. And for good reason. There isn’t a big difference between the two styles. The murky origin story leaves us with little insight that feels helpful, but a stout is generally considered a descendent of a porter.

The name stout originally meant strong, or a beer boasting a high alcohol by volume. The same way we use the term Imperial today. The name stout derived from patrons ordering a stout porter, or high-alcohol porter. The only stylistic difference is that porters are often made with unmalted roasted barley, which imparts flavors associated with coffee. Porters are generally made with malted barley.

Popular Lagers

Lagers are split between two categories: light and dark. Germany might be considered the king of lagers, which is why it’s not surprising that the king of American beers, Budweiser (well, now, Bud Light), is from Anheuser-Busch Brewery, started by German immigrants.

Pale Lagers Pilsner

Color: Straw to gold

Taste: Low malt, medium to high hop flavor. Can include citrus and fruity hop notes, noticeable bitterness.

Background: American style Pilsners utilize pre-prohibition styles which use rice and/or corn as significant ingredients. German and Bohemian-style Pilsners have more pronounced malt flavors, with less hop flavor than American styles.

Popular Examples: Victory Prima Pils, Firestone Walker Pivo Pils


Color: Straw to gold

Taste: Low malt, low hops, fruity notes, a dry and crisp beer.

Background: A German style of beer.

Popular Examples: Trillum Sprang, Metropolitan Krankshaft


Color: Pale to golden

Taste: Malt flavor, very lightly toasted, low hops with a medium body

Background: Originated in Munich in Germany to compete with Czech Pilsner’s popularity. More malt and bready-ness than a Pilsner with less hop bite.

Popular Examples: Surly Helles

Dark Lagers: Dunkel

Color: Light brown to brown

Taste: Low maltiness but it imparts chocolate and roasted flavors without presence of hops.

Background: This beers gets its color and distinct roast flavors from the Munich malt.

Popular Examples: Not a lot of popular dunkel style beers are brewed in the States. Try the Surly Schadenfreude.


Color: Copper to dark brown

Taste: Toasted malted barley, some caramel and coffee flavors, no hop flavor. High alcohol.

Background: These are high alcohol beers, the doppel meaning “double,” like Double IPAs.

Popular Examples: Smuttynose S’muttonator

The post Basic Beer Knowledge Training For Bar Staff and Servers appeared first on Uncorkd iPad Wine and Beverage Menus for Restaurants.

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