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From the time we were kids, we’ve been told by family members, teachers, and marketing gurus to “use the right words” and avoid using ..read more
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Act fast! Don’t delay! Time is running out! Reply Today! Ok, ok, we’re not going to pull this article offline in a few minutes—but ..read more
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With so many communication channels at a marketer’s disposal, direct mail isn’t necessarily the default choice. Digital channels tend ..read more
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Question: What’s one of the most effective ways to make your offer better?Answer: Customize it for your various target markets so it’s ..read more
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The buyer’s journey is a hot topic. Companies are learning that the better we understand who our customers are and what they’re ..read more
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Googling the term “emotional marketing” yields millions upon millions of results, with relevant information appearing on page after ..read more
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A weary marketing manager sits down at her computer, once again, to review performance results from her most recent direct response ..read more
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Do you hear trendy MarTech terms like “machine learning,” “contextual marketing,” and “natural language processing” and shrug ..read more
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Whether you’re applying the Pareto principle to sales outcomes or burying yourself in any of the statistics fueling the customer ..read more
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As a strategy and practice, customer referral marketing relies on the built-in trust factor of human relationships—and that’s what ..read more

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