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Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro ..read more
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Influencers and their followers alike are becoming ever more vocal about the industry's waste ..read more
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Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform ..read more
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Traackr’s Influencer Market Benchmark (IMB) helps brands set smarter targets, tweak strategies & spot rising stars ..read more
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Weichen Yan shares her insight on how her background in economics has helped her thrive as a food influencer ..read more
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Influencers are encouraging brands to diversify their models and messaging. Consumers are responding by spending their money on value- ..read more
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Discover how world-renowned salon professional brands scale influencer marketing by placing community at the heart of everything they do ..read more
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The Engagers is an ongoing interview series with Earth's Mightiest Marketers. In the edition, we speak with David Smooke about social media ..read more
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Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers ..read more
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Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe ..read more

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