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Here’s a major problem I continue to hear from business owners: I have the most awesome course (or package, or retreat, or training), but it’s just not selling. I don’t understand how to market my stuff so it sells. (Have you tried selling with stories?)

I hear ya! I, too, used to have the same problem.

Until…I started using storytelling in my marketing. That is when everything changed.

This happened about 3 years ago, by accident. I told a story about my mom and I traveling through Italy together on Facebook, and then mentioned that I help people market their businesses so they can travel with loved ones, and before I knew it, I had two new clients.

Talk about a happy accident!

Why does story marketing work so well?
**Stories change feelings.
**Stories captivate and engage.
**Stories help people see themselves (or not) in what you are sharing.
**Stories create an emotional connection.

And…when people are touched, moved, saddened, joyful, and enraged…they take action.

If you KNOW you’ve got good offers—and you are EXCITED about the work you are doing—but very few people are paying attention to you — story marketing can change ALL of this.

Over the last couple of years I have developed a process that helps entrepreneurs understand how to craft stories that sell. The results have been AMAZEBALLS. Every single time I have taught this, my students who apply the learning and post a story (written, video, audio, etc.), make sales. (I’ll share specific examples in the next email to you. And no, you don’t need to be an expert story teller to succeed!)

While this may seem “too good to be true”, the truth is that there’s a fine line between a good story and a great story when it comes to your marketing.
**If you jump too fast to the offer, it feels like a bait and switch to your reader (totally slimy).
**If you don’t put enough emotion in the story, the story falls flat and doesn’t captivate your reader.
**If you don’t have a strong call to action, the reader gets wrapped up in the story and doesn’t click on your offer!

What if selling your product or service could be as easy as telling a story? What if the story did the hard work of “convincing” someone why they should work with you, or buy your course or program or product?

Over in my year-long program for Thought Leaders, the Content Strategy Academy, we help you understand how to put your content out into the world in a way that feels really, really good to you–and to your future clients. The Academy is all about helping you understand marketing and strategy so you can make a bigger impact in the world and reach more people.

I wonder what would be possible for you and your business (and your bank account!!!), if you got some structured help with your business and marketing strategy? Check out the Academy! We hope to see you there! <3

The post Is Anyone Out There? What To Do When No One Is Buying Your Stuff! appeared first on M. Shannon Hernandez.

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The Writing Whisperer by M. Shannon Hernandez - 8M ago

One of the biggest things that kills the entrepreneurial spirit is social isolation. This is such a hardship because as creatives and Thought Leaders, we value feedback and community so that we can improve our ideas and businesses. We rarely create great stuff in isolation.

Over the last week, I have been talking to entrepreneurs in this community, and I see a common thread in the conversations we are having: You often feel like you are alone.

Here’s a few snippets of the convos I have been having:

“I want a stand out biz but just don’t know how to get the message out there. I spend so much time alone that I talk myself out of my own ideas.”

“I have been hiding behind my business. Your video on Facebook showed me that I am invisible. I want to change that, but need help on how to do that in a way that feels good to me.”

“I have so many offers that no one knows what the hell I am doing. I wish I could narrow this down and only offer the one or two that would make the biggest impact.”

“I don’t even like what I am doing right now. I need a new business that brings me joy. I want to get out of bed everyday and do something I love.”

If you can see yourself in any of the above situations, i am inviting you to take a new approach at building your business: Let’s put YOUR joy first, and watch what happens.

Two years ago I headed to Chicago for a business retreat that changed my life. Little did I know that this would be the case—I was just excited to meet new people and think about my business in a new way. That was when I was introduced to a tool called the Joy|Money Matrix.

It was at this retreat that I had a spiritual and emotional shift on a level that is still very hard to put into words. When I laid my entire life out in front of me – my hobbies, my relationships, my business offers, my marketing channels, etc. – I saw everything for what it was: Almost 80% of the things I was doing didn’t bring me joy. It was eye-opening, and not at all how I wanted to continue leading my life or doing business.

I came home from that retreat committed to doing things a new way. I used my Joy|Money Matrix to transform my entire life: I built the Academy with content that was sitting around on my hard drive (now brings in $15k/month in income), I made a decision to become an international retreat leader so I could offer transformative experiences for those in my community (have held 4 retreats – 2 internationally since then), I trained and qualified for the NYC marathon (an injury kept me from participating), and I hired a housekeeper and started shipping my laundry out to get done for me (because I hate doing those chores!).

Since then? I have used this tool every single quarter of the year to plan my next moves in business and life. And not only that…but I got licensed in this body of work so I could help people just like you change and enhance their businesses and lives, too.

I’m getting a few business owners together for a virtual intensive soon. During our time together, you will:

  1. get clarity on your Thought Leader purpose, mission, and vision, so you can use this information as a filter for every single decision you make moving forward. This means no more bouncing around from idea to idea and offer to offer.
  2. determine the best way for you to share your Thought Leader idea with the world, so you can create messaging and marketing that positions you as a Confident Expert. This means no more hiding – we are going to share your brilliance with the world.
  3. discover how to use this strategic tool that combines your spirit and heart with your brain and entrepreneurial drive, so you can make business and life decisions that are completely aligned with how you want to be spending your time. This means both financial and time freedom.

What is it costing you every day you wait to build the business and life of your dreams?

Let’s make your business more visible, in a super joyful way! Request a Visibility Session. You don’t have to do this alone. <3

The post You Are Not Alone In Business appeared first on M. Shannon Hernandez.

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We’ve been talking a lot about JOY the past few weeks and how clarity can bring that euphoric joy that at many times we lack as entrepreneurs. We have our ups, our downs, our oh-shit moments, and moments of sheer confusion and loneliness. Let’s not forget the moments of What the hell should I be doing right now?, followed by another check-in on Facebook.

But on the other side of those struggles, not so far away, just over the hump if you will, is joy. Joy that comes from what only clarity and alignment and a deep inner knowing can bring. Joy that isn’t mixed with overwhelming downs and oh-shits and confusion and isolation.

I’d like you to meet Nukhet Hendricks and hear her story.

Nukhet is a fire-cracker if I have ever seen one! She is building a leadership coaching business, and she has several stories she was no longer willing to live: the Turkish immigrant who was ridiculed for her accent, the worker who was told she was too strong for a woman—and needed to tone it down.

Prior to working with me, Nukhet was having trouble defining what she did and the types of clients she wanted to work with. She desired to stand on a stage and deliver her message to many, and she wanted to have a global impact on women and girls, teaching them that leadership is NOT just a man’s world, and that women need to rise up and lead fearlessly, if we are going to experience true change in the world.

Two months ago, Nukhet experienced the powerful work I have been doing with Thought Leaders when she enrolled in the Joy|Money Matrix + Marketing Alignment Intensive. Since going through this in-depth process which requires one to look at all areas of their life, take stock in their joy, and then market from THAT place, her life and business has completely changed.

In fact, I caught up with Nukhet this week, and here’s what she wanted to share with you:

“The Joy|Money Matrix program has been life-changing for me. Working through this program led me to clarity like none other about my life; both personal and professional! 

Here is what has been happening since January:

1.  I got very clear on what I LOVE doing and why; hence the clarity around my purpose.

2. I redesigned my programs in my business. They are now aligned with my purpose, vision and mission. Delivering them brings me immense joy while being transformational for my clients.

3.  Two former clients contacted me, expressing their desire to continue to work with me; because they are ready for their next level of personal and professional growth.

4. I got booked for speaking engagements in Tampa, FL and Washington D.C.

5. I got booked for a speaking engagement in London, England; therefore actualizing my desire to have a global reach.

6. For the first time since I started my business, I am not anxious about my business.

7. I now have enough time to grow my business and have fun too because I am clear on what is for me to do, what I need to delegate and what I need to let go!

8. Creating authentic content has become easier.

9. I now operate in my zone of genius because when I am working on my business, I am energized, not drained; I can do this work for the rest of my life!  Now I know for certain; I was born to do this, like Joan of Arc said.

10. To my husband’s absolute delight, I finally have time to go on dates with him, instead of telling him I am too busy or tired.

11. Last but not least, I find that I have the energy and the desire to take exquisite care of myself; emotionally, physically and mentally instead of pushing it to the bottom of my priority list.

JMM is now my go to tool every quarter to stay in alignment with my joy, my life, and money.”

I want to be VERY clear here: This is not an outlier testimonial, a flash-in-the-pan-success that is unique to Nukhet. I have led at least 40 entrepreneurs through this process so far, and over 87% of them have had such clarity in their life and business that their marketing became JOYFUL and has led to more money, more visibility, more time, and more freedom.

I’m inviting you to join me for the next Joy|Money Matrix + Marketing Alignment Intensive.

Are you ready for a different approach to finding JOY and MONEY alignment in your business? If so, Request a Visibility Session. I can’t wait to speak with you!

P.S. One more fun thing! Nukhet didn’t mention that she has found her unique Thought Leader voice throughout this process. Check out this graphic from her Facebook feed (including the engagement – WOWZA!) and her website.

The post The Power of Clarity in Business: Nukhet’s Story appeared first on M. Shannon Hernandez.

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One of the things I’ve been speaking a lot about is making choices from a place of joy. I truly believe that when we focus on joy first, true transformation takes place in all areas our lives and businesses.

What does it mean to scale joy? What does it look like?

It looks like:
*you only saying yes to the activities, offers, and clients that light you up
*you exploring ALL the pieces that make up you and your brilliance, and figuring out how to market those things and get paid well for them
*you spending time doing the things you love – art, volunteering, family gatherings, travel – and building a business AROUND those things
*you going to bed each night knowing that you are living your best life possible and making an impact with your work

I’m getting a few business owners together for a virtual intensive soon, called the Joy|Money Matrix + Marketing Alignment Intensive.

During our time together, you will discover what brings you immense joy, so you can:

  1. get clarity on your Thought Leader purpose, mission, and vision, so you can use this information as a filter for every single decision you make moving forward. This means no more bouncing around from idea to idea and offer to offer.
  2. determine the best way for you to share your Thought Leader idea with the world, so you can create messaging and marketing that positions you as a Confident Expert. This means no more hiding – we are going to share your brilliance with the world.
  3. discover how to use this strategic tool that combines your spirit and heart with your brain and entrepreneurial drive, so you can make business and life decisions that are completely aligned with how you want to be spending your time. This means both financial and time freedom.

Ready to see if this intensive might be a good fit for you as you move forward in your business? Request your appointment with me now, so we can have a chat about the future of your business and marketing.

The post Scaling Joy is the First Step to Business Transformation appeared first on M. Shannon Hernandez.

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The Writing Whisperer by M. Shannon Hernandez - 8M ago

What if JOY was the business plan that got you the biggest results?

I am using a tool called Joy| Money Matrix + Marketing Alignment to help biz owners around the globe understand that prioritizing joy is imperative — so the money can flow. I’ve also incorporated a Thought Leader vision, mission, and purpose activity into this experience. And guess what? It has been a game changer for my students who get super-clear on their WHY.

When you know your WHY in your life, in your joy, in your offers, in your relationships, and in your marketing – YOU become unshakable and unstoppable.

Here’s what a recent student had to say who went through the Joy|Money Matrix + Marketing Alignment experience with me:

“Completing the Joy|Money Matrix with Shannon illuminated 2 factors for me… bottlenecks and distractions. Through the process, I was able to clearly see when my offers weren’t aligned with my business vision. These offers were a distraction from what I wanted to create and were taking my time and energy away from my true vision. I also realized that when I spend my time on tasks that bring me little joy, I become the bottleneck in my business. I procrastinate or avoid these things and it leads to my business stagnating. Now, I’m having fun focusing on the offers and tasks that light me up, and delegating or eliminating those that don’t. The best part is this is a tool I can use over and over again to check in on my business as it grows so joy is my profitable business plan!” ~ Kim Restivo Lange

Are you ready to make JOY your new business plan?

If this spoke to you – reach out! We might just have an opening in the next Joy|Money Matrix + Marketing Intensive. If you are interested in moving from unclear messaging and invisibility to being more confident and brand messaging that captivates yourself and others, please request your Visibility Session with me now.

The post Make JOY Your New Business Plan appeared first on M. Shannon Hernandez.

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The Confident Expert stands in her brilliance and knows how to help clients get results. She speaks openly and confidently about what she knows and who she wants to work with. She builds a wait list for her services. Her marketing is mostly fun and light, because she markets from a place of alignment and natural confidence in who she is, what she does, and the results she gets her clients.

Do you desire to be a Confident Expert? If so, keep reading!

The clients I choose to work with want to feel more confident in who they are as a business owner. However, they don’t say this—this is not the language they speak.

The reasons why they want to work with me sound more like this:
-I want to make more money in my business.
-I want more time to enjoy my family.
-I want to embrace all the parts of me in my business.
-I want to travel more.
-I want to reach more people.
-I want to have a bigger impact.
-I want to like marketing and feel good when doing it.
-I want to do more speaking, write my book, host virtual classes, hold retreats.

And while I know these are the many things my clients desire, I also know that in order to get the things listed above, they must be willing to publicly declare their brilliance to transform into the Confident Expert (they already are).

THIS takes courage, consistency, and a huge dose of clarity and knowing WHY you get up and do what you do every single day.

How do you go about developing this natural confidence so you can make a bigger impact in the world and create a business and life you love waking up to every.single.day?

First, you need to become so focused on your WHY, that nothing else matters.
Second, you need to become so clear in your values and beliefs—so that when the naysayers show up, you are unshakable.
Third, you need to prioritize and only do the things that bring you immense joy.
Fourth, you need to develop and sell an offer that helps your clients get the results you are known for/want to be known for.

I have been doing some profound work with clients in the above four areas. When these things happen, consistently, they develop the courage and confidence to market themselves as the powerful expert they already are.

BLISS! EASE! JOY! <——And all of this means more money! (See how money is a RESULT of getting aligned in all the other areas, not the driver?)

In a few weeks, I am getting a small group of business owners together (virtually) who desire to embrace and step into the Confident Expert.

Is this you?

During our time together, you will discover how to leave the marketing overwhelm behind, and instead, move into a deep understanding of what truly brings you joy in life and in business, so you can then develop a simplified marketing strategy from the place of joy!

I’m inviting you to join me for the Joy|Money Matrix + Marketing Alignment Intensive.

If more ease and joy and alignment is something you’ve been wanting for yourself and your business, please email hq [at] mshannonhernandez [dot] com and tell me WHY you want to embrace and step into the Confident Expert.

(Please note: seats are limited for this intimate experience.)

I look forward to welcoming ALL the brilliant pieces of you and your business into the Joy|Money Matrix + Marketing Alignment Intensive.

The post Embracing the Confident Expert You Already Are appeared first on M. Shannon Hernandez.

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For the past week, I’ve been co-leading the Global Visionary retreat in Costa Rica. The focus? How to position yourself as a Thought Leader and grow a global brand.

I’ve had so much fun working with 10 women who have ideas that change conversations and make an impact in the world. We’ve laid out marketing pipelines and really tapped into the energy each business owner will embody to build to the next level.

We’ve also had lots of play time, eating time, pool time, and self-care time. We’ve meditated and journaled together, walked the beach and shared our dreams, cried and laughed together, and laid out strategies for marketing.

We even zip lined on Sunday and realized that many of our fears come from the stories we tell ourselves about what might or could happen – not what is real. We had a blast flying through the air! (After going backwards, upside down, and without hands, I am now ready for the extreme zip line course!)

I’ll leave you with these two questions today:
1 – What would be possible for you if you said a full-body YES to marketing your biz in a way that feels good to you?
2 – And what would be possible if you chose to be brave enough to stand up and say: I AM an expert and here’s why you need my help!

   

______

Whenever you’re ready, here are three ways we can help you develop and market your Thought Leader brand:

1 – Join the Content Strategy Academy. This is self-study, year-long program with a laser-focused, rich curriculum to help you understand how to get your message, marketing, and content branding front and center as a Thought Leader. The most kickass part of this program? The global community that comes together every month for live trainings and Q&A calls. Check it out!

2 – Participate in an upcoming Intensive. If you’d like to work with me on your Thought Leader messaging, marketing strategy, and platform, click here to schedule a call.

3 – Work privately with me. If you’d like to work directly with me to develop your Thought Leader brand, click here to schedule a call.

The post Are You Brave Enough to Be An Expert? appeared first on M. Shannon Hernandez.

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