The Staging Guy understands what potential homebuyers want, and can skillfully transform your property into a must-have home. Staging your home is the answer! We have a large inventory of furniture, artwork and accessories that can be used to complement your existing decor or be used to Stage a vacant property.
Austin, TX – The Staging Guy®, the premier professional real estate staging company in Austin, TX, is thrilled to announce its participation in the 2018 Austin Parade of Homes. The Staging Guy® partnered with Copenhagen Living to stage the Modern Scandinavian Farmhouse created by Glazier Homes.
The Staging Guy® brings our expertise in space planning and furnishing placement to maximize the home’s spectacular views and stunning details. Visitors expect to experience excitement and awe when they walk through a Parade of Homes project, and we’ve worked closely with everyone involved to ensure just that.
Copenhagen Living uses clean design to create a sophisticated environment with furnishings that are artistic, functional, and suited to the client’s lifestyle and living space. You can learn more at CopenhagenLiving.com.
Presented by the Home Builders Association of Austin, The Parade of Homes is a three-week long exposition running from October 19th – November 4th during which four of the region’s top builders showcase a premier property.
Beyond staging, The Staging Guy®’s sister company, Designing Your View (www.designingyourview.com), is an authorized dealer for the Hunter Douglas line of window treatments. The Parade’s Modern Scandinavian Farmhouse is pre-wired for Hunter Douglas’s innovative PowerView® technology which allows users to control window treatments at the touch of a mobile device, a feature that Austin’s tech-savvy population will love. The Farmhouse’s beautiful, gigantic windows also offer an opportunity to demonstrate PowerView’s energy cost savings.
Richard Kline, The Staging Guy®’s President and Master Stager, summarized his team’s excitement about the project. “This event presents a unique challenge that lets us show off our capabilities, while sharpening our skills. We can’t wait to WOW the Parade of Homes!”
About the Staging Guy®
Founded in 2009, The Staging Guy® is Austin, TX’s premier professional staging company, focused on helping commercial and residential property owners obtain a higher sales price and contract faster. The Staging Guy® tailors every job to the target buyer, based on its institutional knowledge of the Austin and surrounding markets. The company also maintains its own inventory of furniture, artwork, and accessories, giving it the unique ability to craft beautiful, customized spaces. The Staging Guy® is an LGBT owned business and a proud member of the Austin LGBT Chamber of Commerce. You can learn more at www.thestagingguy.com, facebook.com/thestagingguyaustin and @thestagingguy on Instagram.
The Staging Guy® is thrilled to be a Silver Sponsor of the All Genders, Lifestyles, and Identities Film Festival (aGLIFF), held in Austin from Septbemer 6th – 9th at the Alamo Drafthouse on South Lamar. This sponsorship provides a unique opportunity to celebrate and support equality, the arts, and the community while showcasing The Staging Guy®’s capabilities. Our company is well suited to provide furnishings and accessories for film sets, and participating in this festival is another event in our outreach to the video production industry.
Richard Kline, The Staging Guy®’s President and Master Stager commented, “This is a great event for us. Not only do we get to support the community and a wide variety of talented people, but it’s also a lot of fun. And as an added benefit, we get a chance to interact with filmmakers and creatives and tell them all about how professional staging services can help get their scene or production just right.”
The aGLIFF events begin at 530pm on Thursday evening, September 6th with red carpet festivities. The first film begins at 630pm Thursday evening, and then films start around 11am Friday – Sunday, running throughout the day. This year’s festival features nearly 50 productions, ranging across fiction and non-fiction. Genres include documentaries, dramas, and short films just to name a few. Events also include parties where you can interact with filmmakers, actors, and other creatives. You can find more festival information and buy tickets at the aGLIFF website, http://agliff.org.
In case you haven’t heard the news, The Staging Guy® was selected by Glazier Homes to be their professional stager during this year’s Parade of Homes! We’re thrilled about the opportunity to make the Glazier home (image above) absolutely amazing during the Parade, taking place October 19th – November 4th in the Mirabella at Travisso community just outside Austin. Glazier Homes is one of Central Texas’ most innovative, high-quality home builders and this assignment is a natural fit for our core competency: Making homes look their very best.
Presented by the Home Builders Association of Austin, The Parade of Homes is a two-week long exposition where four of the region’s top builders get an opportunity to showcase a premier property. Each builder builds a new, custom home from the ground up for the Parade. The annual event brings together every aspect of the real estate industry. Attendees and sponsors range from realtors to lenders to material suppliers. In addition to the industry attendance, the general public is also invited to tour the homes and check out the latest trends in architecture, construction, design, and form.
We are honored and humbled to be selected by Glazier Homes to stage the property. The process began when, as a member of the Home Builders Association, we received a request to submit applications to provide services to the Parade. Jared Glazier, the owner and operator of Glazier Homes took an interest in our services, and we invited him and his designer to visit our offices to see the breadth and depth of our capabilities, including our warehouse full of furniture and accents. They were impressed with our capabilities and past work, and that initial conversation led to a mutually beneficial partnership.
Transforming an entire brand new, vacant home into a beautiful living space is a larger scale project than our day-to-day work, which gives The Staging Guy® a unique stage on which to present the value we can provide to both homeowners and builders. We’re beyond excited that thousands of visitors will get to see our work. Richard Kline, our President and Master Stager, summarized our team’s feelings this way: “We’re continually looking for new opportunities and challenges. It gives us a chance to show off what we can do, and we learn something new from every project. We can’t wait to WOW the Parade of Homes!”
Stay tuned for more information on the Parade of Homes as the event gets closer. You can monitor the home’s progress at our dedicated Parade of Homes page,
June 1, 2018 (Austin, TX) The Real Estate Staging Association® (RESA®) is pleased to announce that Richard Kline, founder and President of The Staging Guy® in Austin, TX has been voted One of the Top 100 Most Influential People in Real Estate Staging.
Kline operates The Staging Guy® and has been a professional real estate stager since 2009. The Staging Guy provides staging, design, and related services complete with a full inventory of furniture, artwork, and accessories to the Austin, TX metropolitan area. The Staging Guy focuses on increasing property sales price and decreasing days on the market through staging and design strategies.
“I’m both honored and humbled to be recognized by The Real Estate Staging Association (RESA),” commented Kline. “My passion is helping both Realtors and home sellers alike get top dollar for their properties in the shortest period of time, and I hope that this award helps drive awareness to the importance of staging.”
“We are so excited to be able to honor the Top 100 Most Influential People in Real Estate Staging. The list can be viewed www.HomeStagingIndustryAwards.com. You can also view the finalists in all of the Home Staging Industry Awards categories. All of the winners will be announced at RESACON during the awards banquet July 26, 27, 28, 2018 at the M Resort in Las Vegas” said, Shell Brodnax, CEO Real Estate Staging Association.
About The Staging Guy®
Founded in 2009, The Staging Guy® is an Austin, TX based business that helps local property owners achieve the highest value for their real estate when selling or leasing. The company creates tailored, property-by-property staging solutions that are targeted to specific, local buyer profiles, rather than the cookie cutter approaches that dominate the staging market. The Staging Guy® maintains a warehouse of inventory of furniture, artwork, and accessories which drives its full-service staging capability and sets it apart from much of the competition. While the company’s primary emphasis is on single family homes, it also has had success staging commercial, multi-family, and senior living properties. For more information visit www.thestagingguy.com or call 512-356-9399. Follow The Staging Guy® on Facebook at @thestagingguyaustin and on Instagram at @thestagingguy.
About The Real Estate Staging Association®
The Real Estate Staging Association® (RESA®) is the trade association for professional real estate stagers and redesigners. For more information on the real estate staging and the convention visit www.RESAConvention.com. For more information about the awards please visit www.HomeStagingIndustryAwards.com. For more information about real estate staging, or to find a professional stager or redesigner call 800-201-8687 and speak with Shell Brodnax, or visit the RESA® Web site at www.RealEstateStagingAssociation.com
There are many options to consider when staging your home, and many different providers in the Austin/Central Texas market. We believe that a professional stager should offer a few major features, as follows.
Inventory – The Ability to Create A Beautifully Staged Environment
Professional stagers can create a room or a home in various ways. Some stagers will simply dress up the existing furniture and make minor tweaks to the décor (change paintings, etc.). Others will rent furniture, oftentimes creating a similar look and feel for every property they stage. At The Staging Guy, we take a different approach. We maintain a massive inventory of furniture, fixtures, bedding, and other household accoutrements that allow us to create rooms that will not only pop but will match our knowledge of what the buyer in that area is looking for. Our track record shows that taking such a specific approach results in a higher sales price and less days to sell…and The Staging Guy achieves better results thaninferior staging methods!
Tailored Approach – One Size Does NOT Fit All
The next thing to consider when picking a stager is their process and the factors they consider when staging the property. Many stagers will take a simple approach by which they update the furniture to a cleaner, more up-to-date look and make generic tweaks to wall treatments and paintings. Sounds like a great step forward, right? It is…but stopping there literally leaves money on the table. To properly stage a home means making it as appealing to the prospective buyer as possible.
Targeted Buyer Demographic
Appeal to the prospective buyer means first knowing who that prospective buyer is. We take a methodical approach to understanding what we call the “Targeted Buyer Demographic.” This is a detailed understanding of the buyer profile for a given neighborhood that takes into account neighborhood-level preferences, recent sales activity, and analyzing what works in that area. This aspect of our approach is one of The Staging Guy’s key unique differentiators, and not something you’ll find everywhere.
Creating an Emotional Connection
We then create a plan tailored to the Targeted Buyer Demographic and then stage the property to not only amaze them, but to create a space that they can see themselves living in! That’s really the purpose of staging…making the house a home that the prospect wants to move into, right away. At The Staging Guy we pride ourselves on that tailored approach. We’ve been in Austin long enough to deeply understand neighborhood nuances, and we have the skills and resources (like inventory) to make the stage as effective as possible.
No Phone Quotes
One dead giveaway that a stager isn’t taking a tailored approach is providing a quote over the phone, sight unseen. There’s no way to quote the cost without seeing the property and understanding what it will take to maximize its value. But the good news is that a proposal is FREE of charge.
Experience – Some Things You Only Learn Over Time
It goes without saying, but let’s reiterate it anyway. Staging is a business that requires local knowledge and a deep history understanding the real estate market. At The Staging Guy we bring a c 18+ years of experience in the Austin market. Those years of experience mean that we have instinctual knowledge about neighborhoods, the market, and what works where. So, whether you choose us or someone else, make sure you’re picking someone who knows the Austin realty market.
Lots to think about when staging your home, but we can make the decision very easy. Just call us and we’ll stage your home to the maximize its potential and get you very top dollar in the shortest time!