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Shoptalk covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to the latest trends in consumer behaviors, preferences and expectations.

Established retailers and brands, startups, tech companies, investors, media, analysts and others come together at Shoptalk to learn, collaborate and evolve. Everyone benefits from rich interactions over four days packed with incredible content, wide-ranging exhibitors and productive networking.

The post The Search Monitor Sponsoring ShopTalk appeared first on The Search Monitor.

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Make it your goal in 2018 to improve your online advertising with these 9 tips: 1.Know which offers your competitors are running

Watch your offers to include the obvious and not so obvious. Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales.

Overall, 73% of paid search ads have some form of offer in ad copy text, including shipping, deals, sales or something for free. However, only 18% of paid search ads utilize callout text, with just 14% using both ad copy and callouts for offer messaging. Callout extensions are an effective tool to make your ads bigger and to emphasize your offers, like free shipping or coupon codes, thus leaving you more room in your actual ad copy for your message.

The post 9 Tips to Improve Your Online Advertising in 2018 appeared first on The Search Monitor.

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Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. But just how are the top brands using them to drive clicks?

We analyzed 425 branded keywords from a variety of verticals to see which Google Adwords extensions appeared the most in 2017.

The post Most Popular Google Adwords’ Extensions in 2017 appeared first on The Search Monitor.

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The new release includes design and functionality enhancements to improve usability and shorten the time to insights. ORLANDO, FL November 7, 2017 The Search Monitor, the leader in precision ad intelligence and compliance monitoring, today announced the release of a

The post The Search Monitor Releases A New User Interface appeared first on The Search Monitor.

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The FTC announced last month that social media Influencers must disclose when advertising a product or service. Have you discussed what you can and can not legally say on social media? In the past we shared how Big Brother is

The post The FTC is cracking down on social media influencers—what you need to know appeared first on The Search Monitor.

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The new release expands paid ad monitoring to include additional Chinese search engines. ORLANDO, FL (PRWEB) OCTOBER 05, 2017 The Search Monitor announced today the release of paid search ad monitoring on China’s Sogou and Haosou search engines. The Search Monitor

The post The Search Monitor Adds Chinese Search Engines: Sogou and Haosou appeared first on The Search Monitor.

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Are you showcasing your offers in your paid search and shopping ads? It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive,

The post Increase CTR by monitoring competitive offers—SEM growth hack series appeared first on The Search Monitor.

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The FTC announced last month that social media Influencers must disclose when advertising a product or service. Have you discussed what you can and can not legally say on social media? In the past we shared how Big Brother is... Read more »

The post The FTC is cracking down on social media influencers—what you need to know appeared first on The Search Monitor.

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Are you showcasing your offers in your paid search and shopping ads? It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive,... Read more »

The post Increase CTR by monitoring competitive offers—SEM growth hack series appeared first on The Search Monitor.

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Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers... Read more »

The post Use affiliates to improve PPC reach—SEM growth hack series appeared first on The Search Monitor.

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