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Pay-per-click advertising (PPC) for law firms can really pay off for lead generation, but only if you know what you’re doing. Eighty ..read more
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A law firm rarely fails for lack of talent.  It fails due to a litany of bad business practices, inefficiencies, infighting and hubris, as ..read more
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Here’s a lesson that many attorneys learn the hard way: you will never have that lifestyle law firm you want if you keep taking on the ..read more
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Getting Google to rank your website high is a much harder task than you might imagine. In fact, there is an entire industry that has been ..read more
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Having high quality content on your law firm blog is one of the best ways to improve your Google search ranking and online authority. When ..read more
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Email marketing remains one of the best and least expensive ways for law firms to nurture relationships with clients and prospects on an ..read more
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Most attorneys I know have a pretty healthy opinion of their ability to close the sale at the initial consultation.  Yet they are always ..read more
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Those of us in the Gen X or Baby Boomer demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up ..read more
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When I started out in law firm marketing some 20 years ago, it was a lonely profession. Today, the law firm marketing landscape is covered ..read more
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Fear of the unknown is a basic human instinct, and we see it every day when it comes to attorneys and social media.  But with 77% of ..read more

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