Have you ever dreamed of having your own clothing business? Well, today on my blog I am interviewing Boris Hodakel from Sewport.
Sewport is a site that connects brands with clothing manufacturers. When I say brands, that brand though could be you, it could be your startup company, and it could be a way of getting your dreams realised. If you have a fashion idea you could turn it into a fashion business with Sewport. That is what makes it an interesting company to fashion designers everywhere. So over to Boris...
Can you tell me about Sewport, what makes the company unique?
How about starting a clothing brand without connections and deep knowledge of the process by just going online and finding everything nicely aligned in one place, does that sound like something new?
The modern digitisation trend is all around us, and fashion technology is not an exception. Clothing manufacturing goes way back; I think there were records of the first bone needles from 30 000 BC, so making garments is not a new concept. However, the way things are done and the technology behind this changes all the time, like we see sportswear and trainers being produced by 3D printed equipment or tubular knit technologies when the only step a human is involved in, is the design process and pushing the “start button” launches production.
Sewport is revolutionising and modernising the way brands and clothing manufacturers interact, by providing algorithms, tools to simplify and improve communication resulting in a streamlined process of garment production.
Our online platform bridges the gap between old age garment manufacturing and progressive forward thinking young and upcoming brands looking for clothes production online.
We understand the problems of both the brands and manufacturers first hand, our team has a deep understanding of the industry and how to make it more accessible to anybody. For we are not just some enthusiasts but a team of knowledgeable people who worked closely with an array of manufacturing companies (such as sampling studios, garment printing companies, fabric mills, trims suppliers etc.) for years when launching hundreds of different start-up clothing brands projects without the platform we now created to automate this.
Who is your average customer and why do they come to you?
Typically, the category is very general. Many of us at some point in our lives have thought about starting a clothing brand. Contrary to what most might believe, the percentage of male and female customers are almost equal, so fashion newcomers are not just women with dress ideas. Mainly aged 25-50, be it a hobby project, a lifelong dream, or a way to escape the 9 to 5 corporate job we have very different customers with truly diverse ideas that are looking for a place where everything can be taken care of - a one-stop-shop.
What does the customer need to bring to you so you can start the production process?
We always say, “It all starts with an Idea” so the customer seeking clothing manufacturing companies on our platform at least has to have a dream design in mind. Most have much more than that but if it’s just a vague idea there are designers and freelance specialists who can help finalize the idea to a technical sketch or even a Tech Pack.
What are the main stages of production?
Complete the prototype (technical designs, tech pack) -> Approve the sample (cut patterns for the style and make a physical sample) -> Grade to other sizes (if the fit is right, it is graded to other required sizes)-> Prepare all fabric and trims for production (calculate how much fabric, trims will be required for the X amount of garments the customer needs) -> Start bulk production
How long does the manufacturing process take?
This is a very common and straightforward question! A lot of customers ask this, and honestly, the answer will differ from clothing manufacturer to clothing manufacturer. Why? Simply because there are a lot of factors involved. In most cases, the completion of a production run involves the work of more than one company and always more than one department. Whenever you want a custom, not “off the shelf” product it will take time.
In part, because a lot of this depends on the customer. How fast can the customer approve the prototype? When will the fabric and trims arrive if these are supplied? Are there any last-minute changes?
On the manufacturers' side: what is the quantity of the order, what sort of garment is required to be produced, how busy is the season at the scheduled production run slot time, how many people the factory can allocate to that specific production slot.
People need to bear in mind and consider when they want a quick yet accurate answer.
Having firm answers, definite information and being decisive when dealing with bulk production companies will ensure a shorter lead time.
In ideal conditions, it usually takes 1-3 weeks for a clothing factory on average to produce a sample or prototype. If it is a Sampling Studio or Atelier the lead time can range from a couple of days to a couple of weeks because they are more tailored to one-offs and small runs. Then for production of say 200-1000 items, it would usually take 4-6 weeks. European based factories and service providing companies on average will have a shorter lead time than manufacturers from the far east but the latter will not take on small runs. Again, this is just in general and does not determine the lead time for a specific company the Brand chooses to work with.
Do you have anything else to add?
Never move based on assumptions as the industry may be new to you, move on guided information. Starting and running a clothing brand is just like starting and running any business. Have a plan, have a budget.
Thanks to Boris for answering my questions! What do you think of a service like Sewport?
If there is one thing I love almost as much as jewellery it’s garden parties. Getting together your friends for an afternoon of chitter-chatter, tasty food, fun mocktails or a cheeky glass of wine and laughing at the stupid stuff we used to get up to and still get up to whilst singing along to whichever cheesy Spotify playlist we fancy at that moment. My current favourite is The Greatest Showman soundtrack! And when the sun comes out, there’s nothing that can compete with a good old-fashioned garden party.
That said, they've always got that potential to be stressful.
Not once they get started of course, just stressful to put together, which is mad because there’s nothing to it but food, drink and great friends. But still, stress finds a way to get into the preparing process. What I love about garden parties is that they whether they are more formal or casual they are still great fun. So, dear readers, I've put together a list of stress-free garden-party tips and tricks to get your spring off to a flying start. Enjoy.
1. Never Enough Lists
That’s right. There is no such thing as too many lists. This is because there is more to set up than you probably have thought of until right before your guests ring the doorbell. We’re talking about guest lists, playlists, ingredient lists, to-do lists, decor lists, and lists for just about anything else that crosses your mind. My advice: use that checklist-bullet-point-thingy in the Notes app of your iPhone. It’s a modern-day saviour. Or use the old school method of paper and pen!
2. No Mess, No Stress
You don’t want to have to be worrying about tidying everything up while your get together is still in full-swing, which is why you should minimise the damage sooner rather than later. Don’t worry, this is easier than you might think. Simply dot a few rubbish bins around the place so people can dispose of their own bits, head to Bridgman.co.uk to get some waterproof outdoor cushions should anyone spill anything, use disposable paper cups and plates and foil cooking tins so there’s no washing up, and nail down your gazebo so that rain can’t stop play. Little things like this really can help keep you chilled.
3. Bring Something To Share
Creating a feast that will make taste buds trip the light fantastic is a pretty tough ask, especially nowadays where side dishes tend to be the talk of a do. Anyway, to relieve some of the stress from your shoulders ask each of your guests to bring a dish with them too. It could be a dessert, it could be a salad, or a side, or a tasty plate of barbecued chicken. Anything that will keep the cost down so you don't have to spend all day in the kitchen. Not only will this see you have an array of foods to serve, you’ll be able to focus on other areas of party prep, like the decor or seating area or pressure-washing your decking.
4. Don’t Wait For The Day
Don’t wait until the day your garden get-together is meant to kick off before you start getting everything ready. That will spell disaster. That will spell a flustered hostess that hasn’t quite got everything finished, not showered. Not ideal. Instead, start what you can the night before. Put up your gazebo, take care of your garden, prep all the food you can prep, make loads of ice, bake your brownies and chill your prosecco. Everything you can, really, so you can relax and enjoy all the fun and none of the stress!
When it comes to renovating a room in your house, a kitchen is usually the first thing to be changed. Whilst many of us don’t necessarily like to be in there any longer than we have to, there is no denying that kitchens are the heart of our homes and it is important to make sure we are happy with them.
If you are completely changing up your kitchen and are of the ‘out with the old, in with the new’ mindset, then it makes sense to update your appliances in line with this. So many people are still using the ovens or fridges they first bought when they moved in years ago and relish the opportunity to update them to all new products. Whether you choose to give into the smart revolution and have all smart appliances in your home or whether you are still a bit wary of going completely ‘smart’, but want new features like a fan oven, or one touch hobs, then updating your appliances is a must when making big changes to your kitchen.
Make More Room
One thing I notice when I see people redoing their kitchens is that they are always looking to make more room. Of course, some people are limited in what they can do - if they live in a flat such as I, for example. There are a couple of things you could do, like removing a dividing wall to make an open plan lounge diner or if you live in a house, an extension leading off from the kitchen into a conservatory is perfect for making some extra space.
Some people can get frustrated at the lack of dining space they have and how they have to utilise some of their kitchen to sit down and eat their meals. Wouldn’t it be perfect to have a conservatory where you can sit and eat meals together without getting under the feet of the cook?
There are so many different conservatory types to choose from so do your research - perhaps classic Edwardian conservatories are more your style or maybe a more modern style. There are other changes you can also make if a conservatory isn't an option, like replacing the unit doors, and unit tops. UPVC roof lanterns can help brighten the kitchen too and give excellent light for cooking, and your Instagram worthy photos.
A Lick Of Paint
Renovating a kitchen needn’t be a budget breaking expense, it can be done on a budget and sometimes all that needs doing is a little bit of paint here, an appliance or two updated there and some little changes such as a new door or some new cupboards.
Sometimes a lick of paint makes all the difference. You don’t need to completely redo your kitchen if that isn’t what you want but you can also completely rip it out and start again - the beauty of it being your house is that it is completely up to you. *PR collaboration
When it comes to your wedding, you want to make sure everything is perfect. From the venue to the clothes that you are wearing, to the people involved in your wedding party - everything has to be just right. The same goes for your wedding cake - it is such a massive part of your big day that it needs to be exactly how you want it, but how do you choose the perfect wedding cake when there is so much choice out there?
Choosing the right people to make it, is always something that should be considered first - perhaps choose a local company that has excellent feedback like the Perfect Pudding Company who make amazing wedding cakes in Essex and you know will deliver upon what you want. But once you have chosen the right people to make your wedding cake, then you need to decide exactly what you want. So how can you do this?
Think About Your Wedding Theme
Are you going for a traditional theme? If so, perhaps the traditional fruit cake option is the one for you. If your theme is tea party-esque, perhaps some cupcakes in a tower would be the perfect cake option for you. If you are keeping to a theme then it makes sense to keep the cake according to the theme also. If you are having a non-traditional wedding then let your imagination go wild!
Think About Flavours
Something that you really need to consider is the flavours that you both like. If neither of you likes a traditional iced fruit wedding cake then there is no point having one of those if neither of you will enjoy it - it is your wedding day after all. You may choose to go for chocolate or a vanilla sponge, red velvet, lemon or perhaps a carrot cake to be a little different. You could even go completely obscure and have a cheese tower cake instead - a savoury delight.
When thinking about your cake, it is important to remember that the size of it matters - after all, you will be wanting each guest to sample some for themselves. Whilst a wedding cake with a few tiers may go round a few hundred guests, a cupcake tower may be better suited to a wedding with a smaller amount of guests so everyone can enjoy the cakes.
It is okay to take advice but don't be afraid to go with your gut instinct and your preferences. Whether you want a many-tiered fruit cake or a one-tiered chocolate cake, whether you want cupcakes or a cheese tower, whether you want something completely obscure or want to keep to traditions, it is all about what you as a couple want. As long as you are both happy, then that is always going to be the perfect wedding cake for you.
We all want to live longer, don't we? Well, there are certain things we can do to look after ourselves and look after our heart. Here is a roundup of advice from respected websites, research and the NHS.
I'm a firm believer in everything in moderation but there are some things you can do to actively look after your heart.
Current advice is that a balanced diet should contain at least 5 portions of fruit and veg a day. This doesn't have to be fresh fruit, it can also be frozen, tinned or dried. You can only count fruit juice, beans and pulses once in this equation.
Too much saturated fat and trans fat in your diet can increase the amount of cholesterol and increase your risk of heart disease so try and replace with polyunsaturated fat and monosaturated fats.
Rapeseed oil contains less saturated fat that all commonly used cooking oils so when you are looking for an oil to cook with it's a good choice. Replacing saturated fats with some unsaturated fats such as rapeseed oil, as part of a healthy balanced diet has been shown to reduce cholesterol levels in the blood, which may help to lower the risk of heart disease.
Fish oils can also be added to the diet, either by eating oily fish twice a week or as a supplement. Fish oils contain Omega-3 fatty acids, which are essential to help protect the heart.
It's well documented that an active lifestyle can reduce your risk of heart disease. Adults should do 150 minutes of moderate exercise a week. You need to be active enough to be out of breath, so try an aerobics class, cycling or even brisk walking.
Simple things you can do include trying to not sit down for long periods and build more activity into your lifestyle. On lunch breaks go for a walk, on coffee breaks walk around the office. If you work from home, make sure you get out doors a couple of times a day to get some fresh air and exercise. Exercise also helps with stress and helps lower your blood pressure.
If you are a smoker, quitting smoking will be the best thing you can do for your heart as smokers are twice as likely to have a heart attack as someone who has never smoked. If you live with smokers too this can also increase your risk of a heart attack.
For help with quitting smoking, ask your GP for advice. They can refer you to specialist NHS stop smoking team and can prescribe treatment to help you stop. Popular stop smoking options are nicotine replacement therapy, and medication to stop the cravings. Be a healthy weight
People with a Body Mass Index (BMI) of 30 and above are considered 'obese'. It's a hard-hitting term but simply means you are 20 percent above your ideal weight. Why it is important is because it can put you at higher risk of health problems such as heart disease, stroke, high blood pressure, diabetes and more.
Eating less and moving more in the simplest terms will help you lose weight. There is a lot of advice on there on losing weight. If you do have a lot of weight to lose, ask your practice nurse/GP for advice and support.
Social support, such as joining a weight loss group has been shown to help you lose weight. If you are trying to lose weight on your own, a slow weight loss will help you lose fat and not muscle and is more achievable.
Heavy drinking can damage the heart, however, some research suggests moderate drinking, less than 14 units a week could help protect it. It's important to also spread alcohol use throughout the week and avoid binge drinking. Drink alcohol with food to limit the effect on the body, and consider having a non-alcoholic drink in between your favourite glasses of wine, beer or spirits.
Check out this article for a round-up of research into drinking alcohol and to make up your own mind. As always pay attention to up-to-date advice from respected medical professionals as things do change. If you are pregnant check out the advice for you as the Chief Medical Officer in the UK advises the safest approach is not to drink at all to keep risks at a minimum to the baby.
If you are considering renting a commercial property then there are many things you need to take into consideration.
This is the most important consideration and can have implications for the cost of the rent. A popular high street location would generally be costly compared to a side street.
When you are looking for a property for a restaurant, gift shop or cafe, then it will be important to ensure you have high footfall, however a specialist shop such as a wedding dress shop. wouldn't matter as much as people would travel to you.
When looking for office space or warehouse space then a high street location may not be important, however efficient transport links to the area would be.
Facilities and services Basic facilities such as a toilet and washbasin with hot water are essential. however, there are a host of other facilities too that you may want to take into consideration.
If the business has parking facilities or the proximity to parking, this may be a bonus for staff and customers. Check if you have to pay extra if you get parking spaces with the property. If an office or shop is close to cafes and other shops this can also be a benefit.
Are there delivery facilities or parking/loading restrictions near to the business? This is especially important if you have a shop or restaurant/cafe which has regular deliveries.
As well as rent you need to factor in business rates, which is a tax on non-residential properties in England and Wales. You may be able to get business rates relief from you council so it's worth looking into this, and this could reduce the amount you pay.
Service charges are applicable to commercial property too so you may need to pay the landlord towards the upkeep of the property.
Legal costs will need to be paid and which include professional fees for a lawyer and surveyor, costs of searches and land registration fees and any stamp duty. Other costs include energy costs, phone line, moving costs, and fixtures and fittings.
Fitting and fixtures Generally, you will be expected to fit out the commercial property yourself as you would like it.
A commercial property may get high footfall so using a commercial flooring company can be a good idea as they can work around you and your business and fit a beautiful yet practical flooring to suit your needs.
There are specialist fixtures and fitting companies that can fit out a shop and you could consider going to one for all your needs or do it yourself.
Commercial properties will need an alarm so this is another cost to add to your list and shops would need cabinets, a till, a card machine and bags as well as stock.
A health and safety risk assessment must be carried out to check for any hazards so you can remove them. You will also be responsible for fire safety, electrical equipment, gas safety and managing asbestos.
You need to ensure that there is good ventilation, that the working environment is of a comfortable temperature, that all equipment used is safe, that there are toilets and washing facilities and safe clean drinking water.
So this is a simple guide to renting commercial property, and a starting point if you are considering this. Good luck with your business!
For many people who pursue rhinoplasty (commonly referred to as a "nose job"), the procedure is purely cosmetic. However, if you have breathing issues or find that you snore, you may be wondering whether or not a rhinoplasty can improve your breathing. The short answer is yes - this procedure has the potential to fix structural issues that may be obstructing your breathing. However, these procedures may differ from your typical rhinoplasty. Below, we'll look into what type of rhinoplasty can improve breathing issues as well as your quality of life.
How does a Rhinoplasty work to improve breathing?
Everyone has experienced breathing issues due to a cold or congestion, but for some, breathing through the nose becomes a challenge that doesn't get easier. For some people, structural issues within the nose itself make breathing very difficult. These issues are often genetic, but they may also be caused by injuries that have healed abnormally.
If you are one of the people who struggle with breathing issues due to your nasal shape, you may not realize your breathing issue is structural at first. This is because, when there is a physical issue preventing comfortable breathing, it is deep within the nose. Sometimes, the issue is caused by a deviated septum, which is an abnormality in the cartilage of the nose that divides the nostrils. In other instances, this issue is caused by unusually narrow or misshapen nasal passages.
Because the structural issues that cause breathing trouble are often hard for you yourself to see, it is a good idea to consult a general practitioner if you are having trouble breathing. Your doctor will be able to examine you and determine whether the issue is a structural one. If your doctor sees an abnormality with your nasal structure, you can then set up a consult with a plastic surgeon.
A rhinoplasty with the goal of improving breathing is known as either a "functional rhinoplasty" or "nasal valve repair." By widening the nasal passages and/or improving the shape of the septum, this procedure makes it so airflow through the nose is increased. This, in turn, makes breathing easier and more comfortable, and it may also help to reduce symptoms of snoring.
How is this different from a cosmetic Rhinoplasty?
If you're like many people, you might be surprised to learn that a rhinoplasty isn't always done to change the way you look. While both cosmetic and functional rhinoplasty procedures change the shape of your nose to an extent, they differ in one fundamental way: functional rhinoplasty reshapes the inside of the nose, while cosmetic rhinoplasty reshapes the outside. For instance, cosmetic rhinoplasty is frequently sought by those who want to make their nose straighter or smaller. Some people also want to narrow or widen their nose or make it into a particular shape.
While a cosmetic rhinoplasty is focused on appearance, it may involve some degree of reshaping the inside of the nose. However, most experienced plastic surgeons will be able to ensure that these changes do not negatively affect your ability to breathe well.
What if I want to breathe easier and also improve the appearance of my nose?
You may be wondering if you can combine functional and cosmetic rhinoplasty, as some who have issues with breathing may also want to reshape their nose while they are under anaesthesia for the functional rhinoplasty.
The good news is that, if you are a patient who wants to pursue both functional and cosmetic rhinoplasty, you can have both done at the same time. This offers a few advantages. One is that you can save money--since you will only need to cover operating room and anaesthetic costs for one surgery, you probably will spend less than if you opted to have separate cosmetic and functional rhinoplasties.
The other advantage is that you save yourself pain and recovery time. Recovering from a surgery, and especially recovering from one that involves the reshaping of bone, is often painful and time-consuming. Additionally, for most people, undergoing rhinoplasty will mean losing at least a few days of work or school. By combining procedures, you will be able to streamline recovery time.
It is important to note that, while the procedures can be combined, a combination functional/cosmetic rhinoplasty will almost always be more expensive than a rhinoplasty with a single focus.
How does the process work?
As with most plastic surgeries, rhinoplasty - whether cosmetic or functional, is a highly individualized procedure. If you are seeking out a rhinoplasty to improve your breathing, it is very important that you tell your surgeon about your symptoms. Then, taking your symptoms into account, your surgeon can examine your nose in order to help develop a surgical plan.
If you are hoping to also change the shape of your nose during this process, it may be helpful to tell your surgeon this as early on in the process as possible. This way, your surgeon will know all he or she needs to know while developing an individual surgical plan.
Recovery time varies depending on the extent of correction your rhinoplasty involves, but you very likely will need to plan to take some time off work or school. Be sure to ask your surgeon about downtime so you can plan accordingly. Lastly, you likely will need to plan for one or more follow-up appointments to be sure that your surgical site is healing well.
Are you ready to improve your breathing?
Having difficulty breathing is often distracting and uncomfortable, but you don't need to live with this treatable issue. If you are in the Washington, D.C. area, RENU, a practice founded by Dr Philip Schoenfeld, can help revolutionize your life. Dr Schoenfeld is a renowned facial plastic surgery and rhinoplasty specialist in Washington DC offering surgical and non-surgical procedures to improve health, appearance, and confidence. Better breathing is within your reach.
The kitchen is one of the most important rooms of the home and, as such, it deserves to be treated accordingly. This room has often been described as the heart of the home, where people go not just to make food but to seek warmth, shelter, company and conversation.
Similarly, the dining room is also important. Although some homes have built-in kitchen/diners, the tradition of sitting down together as a family to eat your evening meal is one that many households still uphold today.
So, we all know that these two rooms are integral, but how should we go about furnishing and decorating them?
Whether you are looking for an update to refresh the look and feel of your home or have just moved into a brand new property, here are some must-have essentials you should be sure to incorporate into your home.
In the Kitchen
Pots, pans and utensils – the bread and butter of the kitchen. Many homeowners end up hoarding cookware, resulting in cupboards being filled with old items and bits and pieces that are no longer in a usable condition or, at the other end of the spectrum, have never even been used. Instead of this, now is the perfect time to spring clean your kitchen and work to create a cleaner, tidier living environment for the whole family to enjoy! Simply work out which pieces of cookware you actually use on a regular basis – these are your kitchen cookware must-haves.
In the kitchen, your crockery is one area where you can really push the boat out in terms of uniqueness. Colours, patterns and designs are entirely your own choice, allowing you to get creative and make the most of the styles that are available to you. Don’t be afraid to mix and match contrasting colours or patterns for a truly unique crockery collection, either!
Although there are certain essentials that every kitchen needs, there’s no reason not to get creative with your choices and do what you can to make the most of your individuality. Small appliances like toasters and kettles can often be colour matched, allowing you to create a greater level of uniformity throughout your kitchen.
In the Dining Room
Tables and Chairs
Of course, it almost goes without saying, but one dining room essential is a table and chairs. Even if you don’t sit down for a family meal together every night, you will still need somewhere to enjoy your meals. While the size of your table and chairs will largely depend upon the amount of space available and the size of your household, you can get creative with the style, design and finishes. Whether you prefer traditional or contemporary, subtle and muted or bright and bold, the choice is entirely yours!
If you have the space available for a larger dining table, then it may be nice to pick out a centrepiece to take pride of place on the table. From plants and vases to ornaments and candles, pick something that works for you and the space you have available. It can make a nice touch to try and coordinate the colours to other items in the room, such as curtains, lampshades, carpets or the shade of the walls as this will create a more complementary feel to the room.
If you are a wine connoisseur, the chances are that you will have built up a wine collection of your favourite bottles over the years. If this is the case, you need somewhere safe and secure to store them – contemporary wine racks are ideal. If you have enough bottles, you could even make the rack into the focal point of the room and pick a stylish design which draws the eye to really make the most of the piece.
Of course, every home is different, and everyone prefers to decorate and furnish their homes in different ways. As with any home improvement project, the most important thing is to go with what you are happy and comfortable with – don’t be afraid to let your individual personality shine through your home.
Zermatt in Switzerland is one of those absolutely beautiful places that you have to pinch yourself to believe is real.
A car-free town, Zermatt it is only accessible by train but that makes it more of an adventure to visit. Fly into Geneva and take the train to this picturesque town, winding through the deepest cleft valley in Switzerland, with the highest mountains in the country on both sides, taking in the lush green mountains with the snow-topped peaks. The majesty of the famous Matterhorn mountain is just astounding.
Take a walking tour
Taxis and buses in the town are electric and its fairly easy to get around on foot. The old timber buildings from the 16th century are just beautiful and as well as gorgeous little cafes serving the best hot chocolate and restaurants with tasty cheese fondues there are boutiques selling high-end clothing, exclusive jewellery and watches, good quality sports clothing and cute little gift shops.
They say snow is guaranteed 365 days a year so it's a great place for skiing, with the best time mid-July to September
You don't have to be able to ski to take a cable car, though, so if skiing is not your thing, why not take a cable car to the top of the mountains and sit with a coffee taking in the fantastic view.
Hike into the mountains
Hiking into the mountains is a great pass time, and in Zermatt, there is over 400 km of hiking trail, with different degrees of difficulty for beginners and families to harder trails for experienced hikers.
See if you can spot the local wildlife - Alpine ibex, stags, roe deer, and marmots are some of the animals you could spot in the area.
Discover the amazing restaurants
Zermatt has a wide range of places to eat and drink, Stop in a cafe with a view of the Matterhorn for a tasty lunch of garlic soup or grandmas homemade vegetable casserole, dine in cosy restaurants on the best Swiss fondue or farm fresh lamb, or eat in one of the 16 restaurants listed in the Michelin guide for the best in haute-cuisine.
Indulge in a spa treatment
There are more than two dozen hotels that offer spa and wellness facilities in Zermatt. After enjoying the refreshing mountain air, why not have a relaxing swim in an indoor or outdoor pool or a spa treatment such as a massage or facial.
Stay in a luxury chalet
Stay in a luxury chalet for the ultimate Zermatt experience. Zermatt chalets are well equipped and are especially perfect if you are travelling with friends or family. Maybe you are celebrating a birthday and want somewhere to stay for a family get together, then renting a chalet can be the perfect experience. Tempston Luxury have Zermatt rentals that can sleep from 2 to 36, some with hot tubs and even a cinema room, and with traditional chalets as well as super modern ones you will be spoilt for choice.
So here are my top things to do in Zermatt, Switzerland. Have you been to this beautiful alpine village or would you go? *PR collaboration
Gen X bloggers rock. There I said it, but sometimes I feel we don't shout loud enough for companies to realise.
Those of us from the Gen X period were born roughly from 1961 to 1981 (or even 1964 to 1985). We know how to work hard and how to play hard but we also seem to get overlooked by brands and agencies. Maybe it's the emphasis on the 'smartphone' generation' that companies spend billions on but what about us Gen X'ers?
We thought we were going to get killed by rabies, or quicksand or nuclear war. We used Sony Walkmans, recorded our music on tape, were the first to own a video recorder, but we were also there from the beginning of the World Wide Web and grew up with the Internet. We transformed the 80's and owned the 90's. We are pushing back the rules on ageing by being kids at heart but we are still mature enough to get on with life. We use Facebook, a lot, Instagram and Twitter. We are social media savvy. So how does this translate to us Gen X bloggers?
"Most of us want a little luxury and can afford to pay for it"
Now don't get me wrong I'm not bashing any group of people here I'm just trying to fly the flag for us Gen X bloggers. It's a silly term really as it covers people born over a 20 year period, but one thing we do have in common as we get older is most of us want a little luxury and can afford to pay for it. Often we are independent travellers, used to the Internet to book holidays. We use YouTube, Tripadvisor and blogs to look for reviews. Our children are growing up, leaving home, and we are likely to have lower mortgage costs. We often have more disposable income than those younger than us. Our readers do too. That is why we need to be taken seriously.
"We often have more disposable income than those younger than us."
We want to see countries, cities, local life in faraway places on our own terms. We want luxury but value for money too. I know I don't like to waste money and our generation was often told that you need to work hard for every penny.
Many of us are happy to spend our money on well-made quality items - a great coat, a well-made bag, jewellery that is unique and reflects our personality.
Our kids are getting older, or maybe we don't have kids and often we are ready to explore. In fact, as we get older, our readers are getting older too. We are maturing without losing a sense of fun and more importantly, we have lived a life. A life that gives our writing an edge.
So don't overlook us PR companies, brands, destinations, use us to promote your quality brands, your luxury destinations, your boutique hotels. As our readers have the money to buy your products, to explore your countries and to live a lifestyle with a touch of luxury. That is why you should choose a Gen X blogger to promote your brand.
I asked some blogger's to comment on why you should choose a Gen X blogger to promote your brand and this is what they said.
Emma Tustian Why should you choose a Gen X blogger to promote your brand? You should because we've been through life good and bad, have a more laid-back attitude to bringing up kids (or have already done so), there's fewer of us around than younger bloggers, so can reach out to slightly older demographics as well as younger ones. https://bubbablueandme.com
Monika Mumonthebrink Gen X are the linchpin between the non-connected 9-5 society and the 24/7 always connected society. We've grown up being allowed to be bored and learned the new world as it came about. We are raising and equipping the first generation of people who have an indelible digital footprint. Our audience is mature and tends to be well-considered, more disposable income. http://mumonthebrink.com
Victoria Welton We have seen the before and after effects of social media. As an older mum, I'm making sure that my children - daughter of 10 and a son of 5 months - understand that there is more to life than computer games and selfies. I believe that I can be more rounded in my opinions and more honest with my audience which all comes down to life experience. http://www.vevivos.com
Emma Bradley Generation X bloggers have a little bit of life experience that they bring to their blogs and to those reading it. We have witnessed the digital explosion and embraced it using this new technology to change careers. We use our space on the internet to inspire and challenge others. We often review products and work on exciting campaigns because we influence others with our words and images. We might not be the new young thing but we are grounded and have worked out our values and our place in society. www.emmaand3.com
Clare Nicholas We've seen life without social media and boy was it easier but we are also embracing it to the full and many like myself have managed to turn it into a full-time job. We've seen it evolve from the start and are easily adaptable to new streams of social media and being online. We are more aware that there is life away from a computer screen and can help younger generations to find a happy medium...hopefully. www.emmysmummy.com
Sally Akins 1975 Xennial here, and I think that sometimes those of us born in the 1970s are thought of as not being as comfortable with technology as Millennials and Centennials. But we're just as eager to adopt new technology as the generations who follow us, plus we have the extra life experience to bring to our content. And our readers also tend to have more disposable income and more free time than those from younger generations, making them a great target audience for brands. www.sallyakins.com
Mel Knibb As we grew up without social media, we are all too conscious of the dangers of the Internet, as well as how attractive it is (information at the ready, never get lost with GPS, friends always connected). I also feel like I really understand both 'worlds' and can relate to older generations who cannot get their heads around a touch screen, and younger ones who learn to code pretty much before they learn to read. http://www.lecoindemel.com
Kaz Dee I’m a 1971 baby and think we bring so much - we are old enough to remember pre-internet days but young enough to embrace all the technology and its rapid developments. I want my children (21,17,15,5) to know about the values and importance of what I grew up with, to value and understand what they have today. http://icklepickleslife.co.uk/
Claire Toplis As a blogger of that age Golden age, I’d say I think we are well placed.We have a nod to the past with two eyes firmly on the future. We are wise with our words and can impart our knowledge with conviction. http://www.ninjakillercat.co.uk/
Kavita Favelle Travelling in your forties or fifties is a wholly different game than the wide-eyed but inexperienced wonder of your twenties or even thirties. With age comes a much wider knowledge of the world... of global cultures and cuisines, of the sheer variety of natural landscapes and manmade urban ones, of history, politics and ways of life. With age comes (if you are fortunate) a higher disposable income, much of which can be put aside for travel. With age comes a much deeper well of experience; this applies to travel and to life in general. And for me personally, it's the point in life where I've achieved a great life-work balance and can dedicate a lot more time to travelling, and to sharing my experiences and recommendations with others. Generation X bloggers have so much experience, what we write and share is often more detailed, and able to put a place into context, to really pinpoint why a reader might choose this place or activity above any other. And of course, many of our readers are in the same demographic and are eagerly looking for recommendations from people they trust! https://www.kaveyeats.com
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