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If you’re new to Facebook advertising, this video shows you how to create an engagement ad in the Facebook Ad Manager.

You’ve probably seen the “Boost Post” feature when posting to your Facebook page. While you can absolutely use this, by going into the Ad Manager you have more control over targeting, ad creation and more. Once you’ve created some custom audiences you know convert, then you can choose the Boost Post and add a custom audience to create an ad on the fly.

Before you run any Facebook Ad campaign you should have the Facebook Pixel installed on your website. The Pixel is a piece of code that gets added to your website so Facebook can track people who visit your website while logged into Facebook.

This is really powerful because it allows you to create a custom audience of people who have already visited your website. This custom audience already know who you are so will be more likely to convert than a completely cold audience who don’t know who you are.

You can also run ads to people who visit a sales page on your website but don’t make it to the thank you page – in other words they looked but didn’t buy. If they were on your sales page they were clearly interested. By running ads geared specifically to these people, you may nudge some of them into making a purchase.

This video shows you how to create an Engagement Ad – an ad designed to encourage people to like, comment, share or click on your ad.

However, as you can see, there are several other types of objectives for Facebook Ads. Ones you might consider running include:

  1. Traffic – this type of ad is optimized to find people who are most likely to click an ad to go to your website (or another location on the web other than Facebook).
  2. Video Views – this is currently one of the least expensive types of ads. Facebook wants people to be using video and they convert well. One strategy for Video View Ads is to run them for a specific video or series of videos. Then create a custom audience of people who watched 50 to 75% of the videos. Now create an ad targeting this custom audience. Make sure the ad is for a topic related to the topics of the videos.
  3. Lead Generation – perfect if you want to use Facebook Ads to grow your email list
  4. Messages are for running ads so you get people to message your page using Facebook Messanger
  5. Conversions are for making sales. The ad is optimized to show it to people who are most likely to convert (buy). You can have other types of conversions but for small business, sales is the most likely.
  6. Store Visits is for getting your ad in front of people who are on Facebook on their mobile device and near your store. It’s really meant for chains with multiple locations, however you can set it up for only one location.

I don’t ever recommend running Page Like ads – ads whose sole purpose is to get people to Like your page. In my opinion they’re a waste of money. If you run any other type of ad, a certain number of people will click through to your Page and Like it, regardless of the objective.

Do watch the entire video to learn more about setting up an Engagement ad and some of my strategies and advice for getting the most out of the ad.

How to Create an Engagement Ad for Facebook originally appeared on Andrea Stenberg's The Baby Boomer Entrepreneur

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I think most working mothers experience guilt. I was a full time mom until my son started senior kindergarten. When I started working, I remember resenting the time my job kept me away from my son. I particularly resented having to miss going on class trips with him. I felt like I was missing out on important parts of his life.

Not to mention the stress of the after school rush: picking him up from daycare, getting him to extra curricular activities all while trying to get dinner and homework in.

I always felt I was never quite getting it all done or getting it right.

When I started my business I loved being there when he got home from school. I could go downstairs, greet him, get him a snack and ask about his day. Then I’d go back to my office and work for a couple more hours while he played or watched TV.

I loved being able to rearrange my schedule to go on class trips or volunteer at the school during track and field days or other events.

In spite of this freedom I still experienced maternal guilt; guilt that my business was taking time away from my son. However when I spent extra time with my son I felt I was neglecting my business. More guilt.

The eternal mother’s dilemma.

Eventually I created an affirmation which helped me overcome some of the guilt and find a balance between working on my business and spending time with my family.

“I’m a better mother when I live an authentic, creative life.”

This affirmation helped remind me that it not only was is okay for me to work, it was important for my son to see me as a whole person, not just a doting mother catering to his every whim.  

I wanted him to see a strong woman working to achieve her goals. I wanted to model for him the idea of reaching for your goals even if they seem difficult. I wanted to model a work ethic.

But it was just as important to do this for myself. I needed to be fulfilled and happy in my own sphere so that I could be a happy and relaxed mother.

I like to think that for the most part, I’ve succeeded.

Now that he’s away from home at University I find I’m enjoying a newfound sense of freedom. I can work on my business at my schedule without having to take into consideration his daily needs and schedule.

I’m still figuring out what it means to be the mother of a basically grown son. I haven’t yet found my new mothering affirmation, but I’m enjoying this new phase of parenting not to mention this new phase of my business.

Do/did you experience that working mother’s guilt? How did you overcome it? Leave a comment and share your experience.

Working Mother’s Guilt originally appeared on Andrea Stenberg's The Baby Boomer Entrepreneur

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When marketing online you need to create amazing images to go along with your posts – eye catching, thumb-stopping visuals to make people want to stop, look and share. You can’t just type a message and hit share any more.

Why Use Images?

Eye-tracking studies show internet readers pay more attention to information-carrying images than they do reading text on the page. (Source)

Source: Buffer App

Tweets with images receive 150% more retweets than tweets without images. (Source)

BuzzSumo found that online articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Source)

Facebook posts with images see 2.3X more engagement than those without images. (Source)

Start with Great Photos

One of the easiest ways is to buy “stock” photos. There are a number of sites that sell photos – either individually, in a bundle or by subscription.

The pros – these are beautiful, professional photos. You can search the sites using keywords to find the appropriate subjects. And you know you have the legal right to use them on your website and social media.

The cons – Some of these sites are pricey. If you’re sharing a lot of content on your website or on social the price can add up fast. Additionally, stock photos seem cold. They look too polished and don’t create a connection between the viewer and your business.

If marketing, particularly social media, is about getting people to know, like and trust you, the images you use in your marketing need to seem personal.

DIY to Create Amazing Photos

It’s not hard to create amazing photos. Here’s just a sample of some of the photos I’ve snapped using my cell phone.

Unless you’re using a flip phone from 2009, you already own a powerful camera … your smartphone.

If you’re like me, you never leave home without your phone so you always have your camera with you.

So use it. Start taking photos whenever you’re out and about.

Photos of scenery, buildings, animals, people, selfies. Whatever strikes your fancy.

The best part is they’re free. You own the copyright.

Tips for Taking Great Photos

Have good lighting. If you can, use natural light. If you want to get fancy you can get artificial lighting. I use my ceiling light and my Happy Lite for filming indoors.

Hold steady. Many cameras have stabilization technology but if you can, support your arm against something.

Crop a photo after the fact will usually produce a better photo than if you try to zoom in. And don’t worry, the car was stopped when I snapped this pic.

Don’t zoom. This can often result in blurry photos. Instead, try to get closer. If you can’t, take the photo at the highest resolution you can and crop it later.

Focus on your subject. If you tap the screen on the object that is the focal point, the camera will focus in on that item. In this photo I took of some pussy willows, you can see  the ones in the back are actually more in focus.

Use negative space. Your image will stand out more if the subject isn’t surrounded by clutter. This can be a white background. Or it can be anything that fades into the background – an expanse of sky, water or a plain wall.

Use real people. Photos of you and your staff at work, rather than posed, can be much more effective than using stock photos. It gives people a chance to feel like they know you, like they’re getting a sneak peak.

Rule of Thirds

The rule of thirds is a photography principle. If your image is divided into thirds both horizontally and vertically (so you have a grid of 9 squares) you should put items of interest along the grid lines or where the lines intersect to make the photo more balance.

This is because studies show our eyes naturally go to one of the intersection points, not dead center.

Did you know you can put virtual gridlines on your camera? Go to settings and turn on grid. Then when you’re about to take a photo you can see the grid and position yourself accordingly.

Think about what you want to share and the emotion you want to evoke, then choose a photo the compliments that idea.

Do you have a great idea for sharing images? Leave a comment and tell us what you do.

Create Amazing Images for Your Social Media Posting originally appeared on Andrea Stenberg's The Baby Boomer Entrepreneur

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In January 2018 Facebook announced it was changing the way posts from Pages appear in people’s news feed – ie. they are changing the Facebook algorithm. Again.

Facebook said:

Page posts will still appear in the newsfeed, though there may be fewer of them.”

Before I get into what this means for your business, let me answer:

What is the Facebook Algorithm?

The average person on Facebook has about 338 Friends and Liked 70 Pages. According to Facebook, that means you have the potential to see about 2,000 posts per day from your Friends and Pages.

2,000 posts a day is a lot! If they all showed up when you logged in it would be overwhelming. You’d never see it all, you’d miss things you really wanted to see.

Before long we’d all give up and go elsewhere.

Hence the Facebook Algorithm.

Facebook filters (they call it curating) your newsfeed so you only see content Facebook thinks you will be interested in. They’re trying to keep you on Facebook for as long as possible, and keep you coming back.

For businesses this means when you make a post on Facebook, not everyone who has Liked your Page will see it. This is frustrating to a lot of business owners because they don’t understand the algorithm or how to make sure people are seeing their posts. Never mind growing their audience.

How Has the Facebook Algorithm Changed?

Facebook believes we interact more naturally with our actual family and friends. So to keep people “engaged” they’re going to show us more posts from people we actually know; people we interact with frequently.

It also means our newsfeeds will see fewer posts from Pages.

According to Facebook:

The impact will vary from page-to-page, driven by factors including the type of content they produce and show people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decrease in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

Likes, comments and shares of content (including sharing content privately via Facebook messenger) are all signals that Facebook will use to decide what posts will appear in the newsfeed.

The big takeaway from this is you’d better be posting things on Facebook that gets people commenting, Liking and sharing. If not … crickets.

Don’t Use Engagement Bait

Big caution here – Facebook will penalize Pages that use engagement bait. What’s that you ask? You’ve seen them. Posts that ask readers to “click Like if you prefer ice cream, click Love if you prefer chips”.

Engagement bait.

They’re not adding value or causing conversations. People aren’t likely to share those types of posts. They’re basically Facebook Spam.

What’s Working

Facebook says:

Page posts that generate conversation between people will show higher in the newsfeed. For example, live videos often lead to discussion among viewers on Facebook.”

Live video baby! I know you hate getting on camera. I do too. But if you want to get organic (free) reach on Facebook, Facebook Live is a must.

What else?

Don’t just share a link (even if it’s to your own blog posts) but include commentary – why you think the post is important. I’ve seen people creating videos to include in their posts that link to a blog post. Lots more work than copy and paste but if it gets results, it’s worth it.

Get personal. Don’t just be a corporate brand. Showcase your personality. Show yourself. Some of my posts that garner the most engagement are ones where I share more about myself, not just the business.

Don’t share the same content to Facebook that you share on all your other social networks. There’s some evidence that posting directly to your Facebook page rather than using a tool like Hootsuite or Buffer generates better results. I’ve seen that myself.

Encourage people who already know you to follow your Facebook page and interact. For example, if you have an email list (tell me you have an email list!), why not send an email telling them when you’re doing a Facebook Live. Since they already know you, if the topic is of interest they’re more likely to engage with you than a cold audience.

Run Facebook ads, particularly to your own followers. Why pay to have your own fans see your content? I know it pisses off a lot of business owners but look at it this way. If you run an ad in the local paper, you’re paying to show your ad to tons of people who have no interest in your products or services.

But these are people who already like you. The actually went to your Facebook page and chose to hit “Like”. Spend a few dollars to make sure they see your posts.

You don’t need to promote every post. I often see an uptick in organic reach in the days following a post I promoted to my fans. If your organic reach is down, plan on spending some money over the next month to remind your fans that you’re still around.

So just to summarize:

  1. Facebook marketing isn’t dead, the algorithm has just been tweaked.
  2. If you want your audience to see your posts create great content that starts conversations and encourages sharing.
  3. Do Live Video
  4. Don’t use “engagement bait”
  5. Get ready to spend money on Facebook ads

Is Facebook Marketing Dead? What the new algorithm means to small businesses originally appeared on Andrea Stenberg's The Baby Boomer Entrepreneur

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When talking to small business owners I keep hearing about their frustration with Facebook:

  • I don’t know what to post!
  • It takes too much time
  • I keep forgetting to post and now no one is paying attention
  • Why am I posting anyway?

Sound familiar?

I know exactly how you feel. I remember way back in the dark ages (2007) when my best friend from grade 3 told me I had to join this Facebook thing.

I thought “why can’t we just use the phone like normal people?”

Just like when we were kids, I got dragged kicking and screaming into signing up.

And just like when we were kids, it wasn’t as bad as I thought it was. In fact, I enjoyed reconnecting with old friends.

Even better, I soon noticed businesses were using Facebook to promote themselves. I began experimenting with it myself.

I won’t kid you … Facebook can still be frustrating. It’s changed so much, and the rules keep changing. Pages for business, groups, paid advertising, news feed algorithms. It’s hard to keep up.

But keeping up is worth it. Having an effective Facebook presence allows me to have a higher profile in my industry, adds to my credibility and has allowed me to connect with and work with people I would never have met without Facebook.

Facebook has been such a powerful force in my business, I decided it was time to pass along my knowledge.

That’s why I created a free training event Create a Month of Facebook Content In Just ONE WEEK!

The event starts Monday January 15th. There will be daily emails with training and tasks, accompanied by a daily Facebook Live video training. During the Live video I will expand on the day’s training and take live questions from the audience.

If you are ready to establish your authority in your field, expand your reach and get the next month’s Facebook posts created and scheduled please >>click here<< to join us.

See you Monday!

Andrea

Are you already behind on your 2018 Facebook posts? originally appeared on Andrea Stenberg's The Baby Boomer Entrepreneur

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Earlier this summer my business women’s mastermind was discussing how to prospect or generate leads. It was an interesting conversation about how each of us goes about this important process.

Does this sound familiar?

You’ve got a long “to do” list that includes prospecting but you do your bookkeeping, read your emails and tidy your office first. Before you know it, the day is done and you haven’t spoken to a single potential customer.

The women in my group who are most successful make prospecting and lead nurturing their first priority.

Prospecting Does NOT Equal Sales

Let’s be clear, prospecting is not the same as sales. It’s about meeting people. These people may or may not be potential clients, but you never know until you speak with people. And even if they’re never going to become your ideal client, they may know someone who is.

One thing that may be holding you back is the fear of bothering people. However, if you are offering a quality product or service by sharing what you do you’re giving people an opportunity – an opportunity to use your product or service.

In the video below I share some prospecting strategies people are using to grow your business. Since I recorded it on Facebook you have to turn on the volume by clicking on the speaker icon in the lower right.

How to Prospect or Generate Leads originally appeared on Andrea Stenberg's The Baby Boomer Entrepreneur

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The following is a piece of what I discussed in the Online Visibility Challenge training.

There’s a perception that people share too much of themselves online. And while this may be true in some circles, I believe the opposite is true for entrepreneurs. Generally they don’t share enough of themselves.

When you don’t share anything of your personality, your style or the way you do business, your marketing becomes bland.

You blend into the woodwork. You sound like everyone else who provides the products or services you provide.

The whole point of marketing is to stand out. To give people a chance to get to know, like and trust you.

Yes, there are parts of who you are that will drive some people away, make them not want to do business with you. But those same quirks will make other people love you.

Let me tell you a story.

I knew a business consultant who also happened to be a psychic. Her psychic abilities were a big part of how she delivered her services to her clients. But she kept it to herself. She knew some people – a lot of people – would be turned off by it.

She’d seen the look in people’s eyes with the imaginary thought bubble that said “crazy!”

So she kept quiet.

This had a twofold effect on her business.

It made marketing harder. She had to keep a big part of herself and how she did business to herself. She was constantly censoring herself. It made her marketing boring and bland.

Worse, she felt a bit like she was lying, because she wasn’t being authentic. And people sensed it. They didn’t consciously know she was holding something back, they just felt there was something “off” about her.

She began to hate marketing. Put it off, struggled to write new marketing materials, had trouble posting on social media. She had a hard time attracting new clients.

And when she did get new clients, she didn’t enjoy working with them. They didn’t know she was a psychic and most of them would run screaming if they’d known. So she had to watch herself with her clients.

Business was not fun.

One day we were talking and I suggested she own her quirk. Be the psychic business consultant.

Yes, she’d lose some clients. There would be plenty of people who would not do business with her. But others, people who believed in psychics and wanted to work with one, would love her.

She reluctantly gave it a try.

The results are amazing. Yes, she lost some clients. Yes, there are people who ran from the idea of working with a psychic consultant.

But other people’s eyes lit up when she said she’s a psychic business consultant. They’d lean in and say, “tell me more”.

She began attracting new clients who she loved working with. Marketing became fun again. Business became fun again. She quickly had a full slate of business.

So my question to you is, what crazy quirk have you been hiding? Are you reigning in your personality because you’re afraid it will turn off some people?

Maybe it’s time to let your freak flag fly.

Online Visibility: Your Quirks Are Why Your Tribe Will Love You originally appeared on Andrea Stenberg's The Baby Boomer Entrepreneur

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When marketing online you need to create amazing images to go along with your posts – eye catching, thumb-stopping visuals to make people want to stop, look and share. You can’t just type a message and hit share any more.

Why Use Images?

Eye-tracking studies show internet readers pay more attention to information-carrying images than they do reading text on the page. (Source)

Source: Buffer App

Tweets with images receive 150% more retweets than tweets without images. (Source)

BuzzSumo found that online articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Source)

Facebook posts with images see 2.3X more engagement than those without images. (Source)

Start with Great Photos

One of the easiest ways is to buy “stock” photos. There are a number of sites that sell photos – either individually, in a bundle or by subscription.

The pros – these are beautiful, professional photos. You can search the sites using keywords to find the appropriate subjects. And you know you have the legal right to use them on your website and social media.

The cons – Some of these sites are pricey. If you’re sharing a lot of content on your website or on social the price can add up fast. Additionally, stock photos seem cold. They look too polished and don’t create a connection between the viewer and your business.

If marketing, particularly social media, is about getting people to know, like and trust you, the images you use in your marketing need to seem personal.

DIY to Create Amazing Photos

It’s not hard to create amazing photos. Here’s just a sample of some of the photos I’ve snapped using my cell phone.

Unless you’re using a flip phone from 2009, you already own a powerful camera … your smartphone.

If you’re like me, you never leave home without your phone so you always have your camera with you.

So use it. Start taking photos whenever you’re out and about.

Photos of scenery, buildings, animals, people, selfies. Whatever strikes your fancy.

The best part is they’re free. You own the copyright.

Tips for Taking Great Photos

Have good lighting. If you can, use natural light. If you want to get fancy you can get artificial lighting. I use my ceiling light and my Happy Lite for filming indoors.

Hold steady. Many cameras have stabilization technology but if you can, support your arm against something.

Crop a photo after the fact will usually produce a better photo than if you try to zoom in. And don’t worry, the car was stopped when I snapped this pic.

Don’t zoom. This can often result in blurry photos. Instead, try to get closer. If you can’t, take the photo at the highest resolution you can and crop it later.

Focus on your subject. If you tap the screen on the object that is the focal point, the camera will focus in on that item. In this photo I took of some pussy willows, you can see  the ones in the back are actually more in focus.

Use negative space. Your image will stand out more if the subject isn’t surrounded by clutter. This can be a white background. Or it can be anything that fades into the background – an expanse of sky, water or a plain wall.

Use real people. Photos of you and your staff at work, rather than posed, can be much more effective than using stock photos. It gives people a chance to feel like they know you, like they’re getting a sneak peak.

Rule of Thirds

The rule of thirds is a photography principle. If your image is divided into thirds both horizontally and vertically (so you have a grid of 9 squares) you should put items of interest along the grid lines or where the lines intersect to make the photo more balance.

This is because studies show our eyes naturally go to one of the intersection points, not dead center.

Did you know you can put virtual gridlines on your camera? Go to settings and turn on grid. Then when you’re about to take a photo you can see the grid and position yourself accordingly.

Think about what you want to share and the emotion you want to evoke, then choose a photo the compliments that idea.

Do you have a great idea for sharing images? Leave a comment and tell us what you do.

Create Amazing Images for Your Social Media Posting originally appeared on Andrea Stenberg's The Baby Boomer Entrepreneur

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In January 2018 Facebook announced it was changing the way posts from Pages appear in people’s news feed – ie. they are changing the Facebook algorithm. Again.

Facebook said:

Page posts will still appear in the newsfeed, though there may be fewer of them.”

Before I get into what this means for your business, let me answer:

What is the Facebook Algorithm?

The average person on Facebook has about 338 Friends and Liked 70 Pages. According to Facebook, that means you have the potential to see about 2,000 posts per day from your Friends and Pages.

2,000 posts a day is a lot! If they all showed up when you logged in it would be overwhelming. You’d never see it all, you’d miss things you really wanted to see.

Before long we’d all give up and go elsewhere.

Hence the Facebook Algorithm.

Facebook filters (they call it curating) your newsfeed so you only see content Facebook thinks you will be interested in. They’re trying to keep you on Facebook for as long as possible, and keep you coming back.

For businesses this means when you make a post on Facebook, not everyone who has Liked your Page will see it. This is frustrating to a lot of business owners because they don’t understand the algorithm or how to make sure people are seeing their posts. Never mind growing their audience.

How Has the Facebook Algorithm Changed?

Facebook believes we interact more naturally with our actual family and friends. So to keep people “engaged” they’re going to show us more posts from people we actually know; people we interact with frequently.

It also means our newsfeeds will see fewer posts from Pages.

According to Facebook:

The impact will vary from page-to-page, driven by factors including the type of content they produce and show people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decrease in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

Likes, comments and shares of content (including sharing content privately via Facebook messenger) are all signals that Facebook will use to decide what posts will appear in the newsfeed.

The big takeaway from this is you’d better be posting things on Facebook that gets people commenting, Liking and sharing. If not … crickets.

Don’t Use Engagement Bait

Big caution here – Facebook will penalize Pages that use engagement bait. What’s that you ask? You’ve seen them. Posts that ask readers to “click Like if you prefer ice cream, click Love if you prefer chips”.

Engagement bait.

They’re not adding value or causing conversations. People aren’t likely to share those types of posts. They’re basically Facebook Spam.

What’s Working

Facebook says:

Page posts that generate conversation between people will show higher in the newsfeed. For example, live videos often lead to discussion among viewers on Facebook.”

Live video baby! I know you hate getting on camera. I do too. But if you want to get organic (free) reach on Facebook, Facebook Live is a must.

What else?

Don’t just share a link (even if it’s to your own blog posts) but include commentary – why you think the post is important. I’ve seen people creating videos to include in their posts that link to a blog post. Lots more work than copy and paste but if it gets results, it’s worth it.

Get personal. Don’t just be a corporate brand. Showcase your personality. Show yourself. Some of my posts that garner the most engagement are ones where I share more about myself, not just the business.

Don’t share the same content to Facebook that you share on all your other social networks. There’s some evidence that posting directly to your Facebook page rather than using a tool like Hootsuite or Buffer generates better results. I’ve seen that myself.

Encourage people who already know you to follow your Facebook page and interact. For example, if you have an email list (tell me you have an email list!), why not send an email telling them when you’re doing a Facebook Live. Since they already know you, if the topic is of interest they’re more likely to engage with you than a cold audience.

Run Facebook ads, particularly to your own followers. Why pay to have your own fans see your content? I know it pisses off a lot of business owners but look at it this way. If you run an ad in the local paper, you’re paying to show your ad to tons of people who have no interest in your products or services.

But these are people who already like you. The actually went to your Facebook page and chose to hit “Like”. Spend a few dollars to make sure they see your posts.

You don’t need to promote every post. I often see an uptick in organic reach in the days following a post I promoted to my fans. If your organic reach is down, plan on spending some money over the next month to remind your fans that you’re still around.

So just to summarize:

  1. Facebook marketing isn’t dead, the algorithm has just been tweaked.
  2. If you want your audience to see your posts create great content that starts conversations and encourages sharing.
  3. Do Live Video
  4. Don’t use “engagement bait”
  5. Get ready to spend money on Facebook ads

Is Facebook Marketing Dead? What the new algorithm means to small businesses originally appeared on Andrea Stenberg's The Baby Boomer Entrepreneur

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When talking to small business owners I keep hearing about their frustration with Facebook:

  • I don’t know what to post!
  • It takes too much time
  • I keep forgetting to post and now no one is paying attention
  • Why am I posting anyway?

Sound familiar?

I know exactly how you feel. I remember way back in the dark ages (2007) when my best friend from grade 3 told me I had to join this Facebook thing.

I thought “why can’t we just use the phone like normal people?”

Just like when we were kids, I got dragged kicking and screaming into signing up.

And just like when we were kids, it wasn’t as bad as I thought it was. In fact, I enjoyed reconnecting with old friends.

Even better, I soon noticed businesses were using Facebook to promote themselves. I began experimenting with it myself.

I won’t kid you … Facebook can still be frustrating. It’s changed so much, and the rules keep changing. Pages for business, groups, paid advertising, news feed algorithms. It’s hard to keep up.

But keeping up is worth it. Having an effective Facebook presence allows me to have a higher profile in my industry, adds to my credibility and has allowed me to connect with and work with people I would never have met without Facebook.

Facebook has been such a powerful force in my business, I decided it was time to pass along my knowledge.

That’s why I created a free training event Create a Month of Facebook Content In Just ONE WEEK!

The event starts Monday January 15th. There will be daily emails with training and tasks, accompanied by a daily Facebook Live video training. During the Live video I will expand on the day’s training and take live questions from the audience.

If you are ready to establish your authority in your field, expand your reach and get the next month’s Facebook posts created and scheduled please >>click here<< to join us.

See you Monday!

Andrea

Are you already behind on your 2018 Facebook posts? originally appeared on Andrea Stenberg's The Baby Boomer Entrepreneur

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