When talking to small business owners I keep hearing about their frustration with Facebook:
I don’t know what to post!
It takes too much time
I keep forgetting to post and now no one is paying attention
Why am I posting anyway?
I know exactly how you feel. I remember way back in the dark ages (2007) when my best friend from grade 3 told me I had to join this Facebook thing.
I thought “why can’t we just use the phone like normal people?”
Just like when we were kids, I got dragged kicking and screaming into signing up.
And just like when we were kids, it wasn’t as bad as I thought it was. In fact, I enjoyed reconnecting with old friends.
Even better, I soon noticed businesses were using Facebook to promote themselves. I began experimenting with it myself.
I won’t kid you … Facebook can still be frustrating. It’s changed so much, and the rules keep changing. Pages for business, groups, paid advertising, news feed algorithms. It’s hard to keep up.
But keeping up is worth it. Having an effective Facebook presence allows me to have a higher profile in my industry, adds to my credibility and has allowed me to connect with and work with people I would never have met without Facebook.
Facebook has been such a powerful force in my business, I decided it was time to pass along my knowledge.
That’s why I created a free training event Create a Month of Facebook Content In Just ONE WEEK!
The event starts Monday January 15th. There will be daily emails with training and tasks, accompanied by a daily Facebook Live video training. During the Live video I will expand on the day’s training and take live questions from the audience.
If you are ready to establish your authority in your field, expand your reach and get the next month’s Facebook posts created and scheduled please >>click here<< to join us.
Earlier this summer my business women’s mastermind was discussing how to prospect or generate leads. It was an interesting conversation about how each of us goes about this important process.
Does this sound familiar?
You’ve got a long “to do” list that includes prospecting but you do your bookkeeping, read your emails and tidy your office first. Before you know it, the day is done and you haven’t spoken to a single potential customer.
The women in my group who are most successful make prospecting and lead nurturing their first priority.
Prospecting Does NOT Equal Sales
Let’s be clear, prospecting is not the same as sales. It’s about meeting people. These people may or may not be potential clients, but you never know until you speak with people. And even if they’re never going to become your ideal client, they may know someone who is.
One thing that may be holding you back is the fear of bothering people. However, if you are offering a quality product or service by sharing what you do you’re giving people an opportunity – an opportunity to use your product or service.
In the video below I share some prospecting strategies people are using to grow your business. Since I recorded it on Facebook you have to turn on the volume by clicking on the speaker icon in the lower right.
If you enjoyed the video and want more prospecting ideas, please get my free report “Get New Clients: 50 Ideas for Finding Leads and Nurturing Them Until They’re Ready to Buy“. Just enter your name and email below.
The following is a piece of what I discussed in the Online Visibility Challenge training.
There’s a perception that people share too much of themselves online. And while this may be true in some circles, I believe the opposite is true for entrepreneurs. Generally they don’t share enough of themselves.
When you don’t share anything of your personality, your style or the way you do business, your marketing becomes bland.
You blend into the woodwork. You sound like everyone else who provides the products or services you provide.
The whole point of marketing is to stand out. To give people a chance to get to know, like and trust you.
Yes, there are parts of who you are that will drive some people away, make them not want to do business with you. But those same quirks will make other people love you.
Let me tell you a story.
I knew a business consultant who also happened to be a psychic. Her psychic abilities were a big part of how she delivered her services to her clients. But she kept it to herself. She knew some people – a lot of people – would be turned off by it.
She’d seen the look in people’s eyes with the imaginary thought bubble that said “crazy!”
So she kept quiet.
This had a twofold effect on her business.
It made marketing harder. She had to keep a big part of herself and how she did business to herself. She was constantly censoring herself. It made her marketing boring and bland.
Worse, she felt a bit like she was lying, because she wasn’t being authentic. And people sensed it. They didn’t consciously know she was holding something back, they just felt there was something “off” about her.
She began to hate marketing. Put it off, struggled to write new marketing materials, had trouble posting on social media. She had a hard time attracting new clients.
And when she did get new clients, she didn’t enjoy working with them. They didn’t know she was a psychic and most of them would run screaming if they’d known. So she had to watch herself with her clients.
Business was not fun.
One day we were talking and I suggested she own her quirk. Be the psychic business consultant.
Yes, she’d lose some clients. There would be plenty of people who would not do business with her. But others, people who believed in psychics and wanted to work with one, would love her.
She reluctantly gave it a try.
The results are amazing. Yes, she lost some clients. Yes, there are people who ran from the idea of working with a psychic consultant.
But other people’s eyes lit up when she said she’s a psychic business consultant. They’d lean in and say, “tell me more”.
She began attracting new clients who she loved working with. Marketing became fun again. Business became fun again. She quickly had a full slate of business.
So my question to you is, what crazy quirk have you been hiding? Are you reigning in your personality because you’re afraid it will turn off some people?
Did you know that using video makes it 53 times likelier that you will show up on page one of a Google search? Yet many small business owners, consultants and solopreneurs and afraid of video marketing. And I agree, it can be intimidating. I’ve suddenly started buying and wearing makeup entirely because of video marketing.
However, making a video is easier than ever. The above video was created on Facebook Live using my desktop computer’s webcam and a headset. But it could just have easily been recorded using my cell phone’s video camera.
The part that took the longest was adding the captions to the video – which was pretty quick because Facebook will generate them for you. All you have to do is edit them.
There are so many places where people are using video online:
Uploading prerecorded videos to Facebook
Attached to your LinkedIn profile
And probably more.
Are you using video marketing? Leave a comment and tell me why or why not.
How to Download Your LinkedIn Connections - YouTube
In the above video I discuss the reasons why you might want to download your LinkedIn connections then I walk you through how to actually do it.
However, after completing the video I realized that I left out a couple of important pieces of information.
In addition to the reasons I give in the video about why you might want to download your LinkedIn connections, here is a fourth reason. Last year LinkedIn briefly got rid of this feature, which led to a huge outcry from the LinkedIn community – particularly among sales professionals. It is one case where LinkedIn backed down and reinstated this feature.
However, this is a warning of the possibility of things to come. At some point LinkedIn might decide to make this a premium feature, requiring you to have a paid account in order to download the data. Therefore do it for free while you still can.
The second thing I forgot to mention in the video is that you must not, under any circumstances, take your list of contacts and add them to your email newsletter. Adding people to an email list without their permission is spam and in many parts of the world it can result in hefty fines – in some cases as much as $1 million.
I hope you enjoy the video. If you have another way you are using your exported LinkedIn connections, please leave a comment and let me know what you’re doing.
To make SlideShare work for your business you need to understand it is a unique platform for sharing presentations, videos, documents, and other business-related information with others. It is a little different than other sharing sites, however; it curates content around themes and hand-picks presentations that are featured on the homepage.
It’s also unique in the variety of business types that use it—everyone from industry leaders to educational organizations to nonprofits. Because it’s now owned by LinkedIn and the two are closely connected, it gets a lot of traffic from entrepreneurs and business professionals. This makes SlideShare a natural if that’s your ideal client.
How can you make SlideShare work for your business?
Think about the expertise in your business—and not just the expertise related to the product or service you sell. For example, you might have developed particularly successful marketing campaigns that can be used to create SlideShare content. Or perhaps you can take a common misconception about your industry and correct it.
A key benefit of creating popular SlideShare content is traffic to your website. A well-crafted presentation that offers more information with a link back to your website can send tons of new visitors to your site.
What’s the potential of SlideShare for your business? Use this graphic to find out.
Have you created something for SlideShare that you’re particularly proud of? Leave a link to it in the comments.