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Digital Marketing is a dynamic field, and it’s critical that you stay up-to-date with new developments in the industry. A modern digital marketer has many different responsibilities and works cross-functionally with all aspects of the business. With so much on their plate, and increasing pressure to perform – they need all the help they can get!

Let’s familiarise you with the best digital marketing tools – they’ll equip you with superpowers, automate communication, save time, optimise performance, and make life easier! Read on to discover the best digital marketing tools for 2019 that can help you grow your business, no matter what size or industry.

Digital Marketing Tools by Objective:

1. Paid Social Media

2. Email Marketing

3. Video Hosting

4. Content Creation

5. Search Engine Optimization

6. Analytics & Data

7. Social Media Marketing

8. Email Automation

9. Content Curation

10. Website Testing

Paid Social Media

Beyond the world of organic reach on social media sites, there is huge opportunity in running paid campaigns. Over 3.2 billion people are on social media around the world. Social media helps you display your brand in front of millions of active users, targeted and segmented by demographics and behaviors.

Nanigans

Nanigans is a multi-platform performance advertising platform. It looks at acquiring new customers and improving retention at scale through granular targeting, incrementality optimization, and reporting.

Facebook’s Power Editor

Facebook’s own tool is a powerful way to run hyper-specific ad campaigns. A tool that is constantly updated, it is a must for any modern marketer running ads on Facebook and  Instagram. It is free, detailed, and is capable of driving specific CTAs.

Twitter Native Platform

Another native platform, Twitter ads allows for targeting and segmentation via keywords and active interest. According to AdWeek, “engagement rates” for Twitter ads can be as high as 1-3%, much higher than Facebook’s average CTR of 0.119%.

Email Marketing

Historically and now, email marketing remains one of the most important and effective ways in which you can connect with your customers. With over 6 billion email accounts worldwide, email is a non-intrusive, opt-in method to communicate with your customers. 91% of shoppers want to hear from companies they do business with via email {Sleeknote}

Mailchimp

A great starting point for your email marketing strategy, Mailchimp is intuitive and priced based on the size of your email list. They even have a “forever free” plan for less than 2000 subscribers and 10,000 emails monthly – perfect for small businesses and new marketers.

Emma

Emma is a fully-loaded email marketing platform, specialising in personalisation and dynamic content. A hands-on customer service team helps you take your email strategy to the next level.

Marketo

A full-service tool, Marketo emphasises on automation and engagement. It is an advanced tool, and email is a part of its full range of its features.

GetResponse

GetResponse is another great tool – it’s smart, flexible and automated. It analyses trends and behaviors from your list to trigger specific messages instantly.

Video Hosting

Video will represent 82% of all IP traffic by 2021 {Cisco}, so it’s a medium that few can choose to ignore. Video content is appealing to consumers, driving awareness, attention, and conversion. A well-planned video content strategy includes getting views and eyeballs on to educational, inspirational, and interesting video content. Popular video platforms other than Youtube {and other social media channels} draw in large crowds of viewers.

Wistia

Wistia helps brands host, customise, and share videos – focused on driving traffic to your website and custom CTAs. It helps with responsiveness, has automatic video SEO setup, and can protect your content with privacy controls.

Vimeo

Vimeo is Youtube’s closest competitor, and hosts only high-quality content. It is niche, ad-free, and serves a sophisticated audience.

Content Creation

Content creation tools make it easier for you to resonate with your audience. Visual assets are the single biggest contributor when it comes to social media {Ofcom}. While your content may be great, what’s the best way to showcase it to your audience? How do you do it quickly and spontaneously ? Our favourite web-based design tools will help you answer these questions and you’ll be at par with the best digital marketing companies.

Visual.ly

Visual.ly connects brands and marketers with content creators. It works as an extension to your team, helping you produce infographics, videos, presentations, reports etc.

Canva

Canva is an easy-to-use graphic design tool. You don’t need design skills to use Canva – and the possibilities are endless! You can create collateral for social media, infographics, invites, posters etc.

Search Engine Optimization

SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. SEO remains as important and as complex as ever. With so many tools available and algorithms and trends that constantly keep changing, we’ve narrowed down to a few tools that will help you ace your SEO strategy.

Moz

Take your SEO game up a notch with Moz, an all-in-one set of solutions. Moz offers Moz Pro for keyword research, link analysis and site audits, Moz Local to optimise local SEO, and STAT – a tool to help with SERP tracking.

SEMRush

SEMRush can help you rank better for competitive keywords as well as track how competitors are utilising SEO and SEM. It also offers other built-in digital marketing tools that can help you optimise display advertising, organic listings, and paid search.

Screaming Frog

Screaming Frog created the SEO Spider software which runs technical site audits. It helps diagnose broken links and various other SEO issues. It is a robust tool that can help gain quick wins by fixing small issues.

Also Read: 10 Most Recommended SEO Tools

Analytics & Data

As the central hub of your digital presence, your website is the best way to track effectiveness of all the campaigns you are running. Website analytics tools and digital marketing analytics tools are essential to understanding where your customers are coming from and their behaviour on your website. Digital marketing solutions all need these analytics and insights in order to be effective.

Google Analytics

Over 50 million websites around the world use Google Analytics – a free tool that can easily be added to the code of your website. It has advanced analytics to track where your visitors are coming from, what their journey is, and what they do on your website.

Kissmetrics

Kissmetrics is an analytics tool that helps fine-tune conversions. It tracks unique user journeys and allows you to segment them based on behavior and importance. One of its most useful features is activity reports that help you drill down the reason for changes in trends.

Adobe Analytics

Adobe analytics is an enterprise-level analytics solution for website analysis. Adobe analytics is powerful, with cross-channel attribution function, pathing, 360 degree customer analysis, and dedicated customer service.

Social Media Marketing

Social Media plays a big part in every brand’s marketing strategy and understanding how to market on different platforms is a key priority. 97% of marketers are using social media to reach their audiences {Lyfe Marketing} Social Media marketing tools make a social media manager’s life easier by helping to schedule social media posts in advance and manage multiple social profiles effectively.

MeetEdgar

MeetEdgar is an assistant for automating and scheduling evergreen content – it can house a library of your content, divided into categories. Set a schedule for tweets, Linkedin posts, and Facebook posts to post each category at a specified time and date.

Hootsuite

Hootsuite is a comprehensive tool to manage social media, schedule posts, and manage multiple social media channels in one place. It allows you to delegate to different team members, measure your social media results, answer queries and questions and do some social listening as well.

Email Automation

Email automations help you to create personalized experiences based on how customers interact with your brand.  Target the right customer at the right time, and do it with no time investment! {except the initial setup and running}. Some good touchpoints are welcome emails, abandoned cart emails, and offer emails – they will increase your bottom line.

Active Campaign

Active Campaign is an end-to-end solution for email marketing, email automation and CRM. Create with the campaign builder, tag your audiences for their behaviors and automate welcome emails, trigger emails, sales follow-ups and more.

Hatchbuck

Hatchback is focused on small-to-medium businesses and automates client communication and lead generation. Hatchback offers a way to stay relevant, engage with clients, and give priority to hot leads.

Content Curation

The purpose of content marketing is to create and share high quality content so your target audience can learn about your expertise. Content marketing gets three times more leads than paid search advertising (Content Marketing Institute). Plan your content calendar by using content curation tools that find and select, group and categorise digital content that may be shareable for you in the future.  Effective content curation helps position you as a thought leader and is an economical way of maintaining content quality. Automating this task will reduce your effort and support your content strategy:

Feed.ly

Feedly collates all your favourite blogs, videos and publications into a feed for easy readability and skimming. You can also read these later, share them to different social media channels, and collaborate with your team to create shared feeds.

Scoop.it

Scoop.it is an advanced content engine that monitors the web to curate relevant third-party content. You can create engaging web pages with this content, share on social media, or share privately with co-workers.

Website Testing

Only about 22% of businesses are satisfied with their conversion rates {Econsultancy}. Your user experience can improve leaps and bounds by tracking user behaviour on the website and making  small, impactful changes. Optimising your site for conversions is long-term in nature and website testing tools help you spot your quick wins and major roadblocks.

Unbounce

Unbounce is a tool to build and publish landing pages quickly. An easy drag-and-drop builder helps you build fully customisable landing pages which can increase conversion through A/B testing, experiments, and forms.

Optimizely

An enterprise-level solution, Optimizely is a scientific way to run experiments in creating digital experiences. It combines tools for visual creation and robust targeting to reach groups of users, run tests, and validate findings.

Hotjar

Hotjar is a behavior specialist – tracking user journeys through heatmaps and recordings. This helps determine where there are gaps and opportunities on the conversion funnel, backed by real user behaviour and clicks.

Many of these above listed tools can help you achieve your objectives and help you learn a lot! Prioritise the ones that your business needs the most and sign up for a free trial or two.

This list is just some of the tools we love – there are many more available to the modern marketer, and new ones are being released daily. Which is your favorite internet marketing tool? Which tool gives the most bang for its buck? Which tool can’t you live without? Which tool is too pricey to be used in the long-term? We love hearing from marketers on-the-job. Share with us below in the comments.

Techmagnate is a leading digital marketing solutions and SEO services company. Looking for help? Have some questions? Get in touch with us here.

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Google aims at answering users queries directly and clearly – enter featured snippets! Featured snippets are quick answers that appear above organic search results. Ask Google – Who is the President of the United States? Or How Many Calories in a McDonald’s Burger? – and the answer will appear in a special block of its own with a short description or some factual detail.

Websites and content creators must optimise their content to be featured – the incentive is huge! Being featured means more traffic and increased click through for your web page. A featured snippet has far more real estate and gains more exposure than any other result on that page, resulting in establishing credibility and trust. Relevant traffic coming through will improve conversion and engagement.

Read on – in this article, we talk about what featured snippets are, the different types of snippets, how they differ from rich snippets, and how exactly you can optimise your content for Google’s featured snippets.

What are Featured Snippets?

A featured snippet is Google’s answer to a query, displayed at position zero, above organic search results. As per Google, featured snippets “enhance and draw user attention on the results page”. Featured snippets are easy-to-read, authoritative answers that directly answer a user’s search query.

This featured snippets is a block at the top of the search results page, containing a summary of the answer and a link to the web page it is extracted from. Featured snippets aim to answer the user’s query right away and typically answer who, what, when, why, how to type questions.

What are the Different Types of Featured Snippets?

There are four different types of featured snippets:

1) Paragraph Snippets – The most common type of snippet, paragraph snippets are text answers within the featured snippet block. They may also feature an image alongside. They answer “How To / Who is/ What is” type search queries.

2) List Snippets – List snippets are answers in a step-by-step form, numbered list, or a bulleted list. They answer queries on recipes, DIY tasks and “How Do I/ Best of” type queries.

3) Table Snippets – For structured data, Google can reformat content into tables for better readability. These type of table snippets answer questions on pricing, rates, and data.

4) Video Snippets – Google can also construct answers from Youtube and video descriptions. Any query that meets the criteria for being answered through a video can feature this snippet.

Some More Examples of Featured Snippets:

We’ve talked about the different kinds of featured snippets above – Google chooses the best way to answer a user’s query. Here are some more examples to help you understand further:

1) Asking Questions as a user – How to Change a Tyre? Google provides step-by-step clear answer.

2) DIY Questions answered – How Can I paint My Own Room? Google answers the question with some video guidance from Youtube.

3) Questions with straightforward answers – who/what/when type questions with the answer and a description in paragraph form.

Not all queries will have answers in the forms of featured snippets. However, Google is constantly adding more and more featured snippets – identifying user intent and answering human-type queries. With voice search becoming popular, featured snippets are becoming more important.

Featured Snippets Vs Rich Snippets

A rich snippet should not be confused with a featured snippet – it does not show up on the top of the SERPs. Rich snippets can appear anywhere in search results while featured snippets always appear at position zero.

Rich snippets are an enhanced version of an organic search result, with extra or “rich” information such as ratings, pricing, photos etc. It may have a slightly expanded real estate than other search results, according to information marked up on the site using structured schema data. Studies say that rich snippets get a higher click-through-rate than organic search results.

Some examples of rich snippets:



Contrastingly, here’s what a featured snippet looks like – note that they appear below paid results, but above organic search results:

How to Optimise for Google’s Featured Snippets in 2019

Before we begin optimisation, here’s some important tips and facts to know about featured snippets:

  • If your pages rank higher up in the SERPs {Page 1 or top 10}, there is a much better chance of being featured. If a page does not rank in the top 10, it is almost impossible to be featured. Improving overall SEO for your website is key.
  • Google points out that it “programmatically determines that a page contains a likely answer to the user’s question, and displays the result as a featured snippet” so adding a special code or having structured markup on your website will not increase your chances of being featured.
  • Search queries for recipes, DIY processes, best of, definitions, pricing, and reviews get featured results most often.
  • Asking questions and answering them in a paragraph under 50 words helps optimise content to be featured. Include a FAQ section and update your content regularly.
  • Featured snippets are triggered by long-tail keywords and question-type search queries
A Step-by-Step Guide to Optimising for Featured Snippets: 1. Improve Overall SEO

Since being featured is possible only when your content is ranked high, you must follow SEO best practises. Work on high quality content that is readable, findable, and consumable.

2. Determine Target Keywords

Find featured snippet opportunities for your website in two ways – determine low-hanging fruit with keywords that are already ranking on the first page and find new opportunities using a tool like AHREFs. Do keyword research with a focus on questions and target the most frequently occuring words in featured snippets {As Identified by AHREFs}

3. Revise Old Content

Revise existing content to answer questions. Your existing content may be high-ranking but will need a different approach to getting featured. Include the target keyword in the first paragraph – it will show up as bold within the featured snippet. Add summaries and lists to prime your content to be featured.

4. Create New Strategic Content

Browse Google for more questions and track trends across the internet in order to decide your new content strategy. Create content that answers questions – Who, What, When, Why, Where, and How – relevant to your product, industry, and web site.

5. Organise Queries Tactically

Structure your content into generic, specific, and more specific queries in order to answer related and non-related queries. Add a hook to your content so that a user is forced to click through the snippet on top your web site.

6. Get Factual

Google gives preference to factual, numbers-driven and and well-structured content. Add as much colour and richness in terms of your answer – dates, ingredients, steps, numbers all help. This doesn’t mean a specific markup – <table> <ol> and <ul> work just as well.

7. Answer Questions, Succinctly

Add the main question your content piece is answering as a heading or subheading, and answer the same concisely. 45-50 words is the recommended length for the same. The answer can be subsequently elaborated and structured for easy reading.

8. Answer Related Questions in One Article

A page should be structured and written in such a way that it answers a primary question as well as any related questions. If a page has been featured, it will get featured in related queries as well. This establishes credibility and authority. Look up the “People also Ask” section for related question suggestions.

9. Add Images

Use eye-catching, branded and annotated images throughout your webpage. WordPress adds dates to images, so updating images periodically will help as well.

10. Monitor & Get Indexed

Constantly monitor the queries that you have been featured for, their CTRs and any new opportunities that pop up. Use Google Search Console to submit a page to Google and fetch it for re-indexing.

In conclusion, a featured snippet increases not only exposure and traffic, but also relevancy of traffic. It isn’t easy to be featured – but finding snippet opportunities as well as optimising your content can help you win and be ahead of your competitors!

In order to optimise, target informational intent and question-based queries. Add summaries and lists – ensuring that you order questions directly, clearly, and concisely.

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What is Semantic SEO?

Semantic SEO is search that produces intelligent results – using artificial intelligence to determine the searcher’s intent. The search results will not contain the exact terms being searched for. Semantic SEO is optimising for intent, keywords. It improves the relevance between the searcher and the result and improves the quality of traffic sent to a web site.

Understanding Semantic SEO Terminologies

Knowledge Graph

Knowledge Graph significantly enhances the value of information returned by google searches – it is a knowledge base used to enhance the value of search results using semantics. It explores the relationships and links between objects and domains in the real world, and adds a layer of of data on top of websites.

Rich Snippets

Rich snippets is structured data markup that sites can add to their existing HTML – which allows search engines to crawl through and better understand what information is stored on each page. With rich snippets, Google displays some extra information about the result – including reviews, images, timings, descriptions.

Structured Data

Structured data is data in a specific format, written in a way that search engines can consume it – for eg, on a recipe page, what are the ingredients, the cooking time, the calories, and so on. Search engines can read this and return richer, better, and more relevant search results. They also use structured date to enable search results enhancements and features.

Schema.org

Schema.org is a taxonomy of code formats – it details all the structured data markup supported by search engines. It is one possible vocabulary that can be used to implement the same. Using this, you can transform your web page into an entity – used to raise ranking and better your seo strategy.

Semantic SEO Helps You Earn Featured Snippets

Featured snippets are position zero “answer boxes” that summarise answers to a user’s query. This means valuable exposure for your web pages and a rise in organic traffic. Semantic SEO helps plan for searcher’s intent and create content in line with directly answering their queries. Studying featured snippets for your competitors as well as user query behavior can give lots of potential content ideas. Knowledge graph leverages semantic search to find meaningful answers – and surfaces them quickly using featured snippets.

Entity-based Search results

Entities are are web pages that describe the concept of the website. Google defines as entity as “singular, unique, distinguishable, and well-defined”. Put simply, search engines understand entities and are able to produce search results based on multiple factors such as:

  • Relatedness and connection
  • Notability
  • Contribution
  • Prizes

Using machine learning and entities, Google is beginning to understand user intent with more accuracy. This vastly improves search result quality and will impact traditional ways of doing SEO.

When it comes to local SEO, one of the most underrated but potentially beneficial strategies that need to be tapped into is semantic markup.

What Exactly is Semantic Markup?

On the face of it semantic markup might not seem like something relevant or fruitful to invest time into, but those in the know are aware that semantic markup does help in increasing the overall visibility of ones site and helps in improving the CTR considerably. One of the reasons for this is the fact that with semantic markup the chances of your website getting highlighted via rich snippets are much higher and that brings it greater attention.

Keeping that in mind, as part of your SEO checklist, here are 13 latest tips on how to get going with your semantic markup SEO in the upcoming year 2019 and exploit it’s full potential:

  1. Use Authorship: Authorship, as most people are aware of, when used facilitates that your personal photo appear with all the posts that you write as well as for your website. It is always better to attach a face to a name and it helps to create an instant connect while making your post more appealing to the user at the same time. [Know more here: Google Plus and Its SEO Benefits]
  2. Use Local Business Schema and Geotags: Make the use of both of these to describe your small business online. With the local business schema, markup your contact and other details on the website and use Geotag to include your Geo-coordinates. [Read more - Post Penguin 2.1 Local SEO strategies for small business]
  3. Explore the Testimonial Option: Testimonials work really well for your credibility as a business; there is the option of using semantic markup for reviews which increases the chances of that testimonial being displayed on your search engine result by Google which makes tagging your testimonials a no-brainer.
  4. Use Breadcrumb Navigation: When you’re putting your website together, don’t forget about the breadcrumb trail you need to leave behind for your visitors. Regardless of the size of your website, your breadcrumb navigation will allow users to familiarize themselves with your sites hierarchy. While they increase the chances of click-throughs, their code is not always executed in the right manner, so be sure to use the breadcrumb markup when you’re working on your site. Cross check the code in Google’s Structured Data Testing tool to see whether you need to tweak things further.
  5. Event Markup: Since the idea is to promote your business in every which way, it is extremely worthwhile to use the Events Schema markup if your company takes parts in any events or provides special services for any occasion throughout the year. An event rich snippet contains important date such as location, date, name, and description – a useful tool to promote the event and drive an audience.
  6. Offer Schema: Any kind of offers or coupons that you are giving out are sure to attract attention and in order to make these visible in the snippet, make the use of offer schema.
  7. Video Markup: If you have visual or video content and want that detected and used by Google, you will need to make the use of VideoObject Schema. This will give search engines more information about your webpages that have video embedded in them. A video rich snippet will have the following data – name, description, thumbnail, duration and transcript. [ Read more - 15 Tips for Using Youtube to Promote Your Business]
  8. Highlight Individuals: In addition to using authorship, also use the schema for a person to markup the information about other employees and executives on your website. This can help with local search rankings to a large extent.
    [ Get more info here: Local SEO checklist for promotion]
  9. Promote Tables and Bulleted Lists: Generally speaking, this does not require a markup but having data displayed in tables provides a better layout to display information and that can grab more attention for sure.
  10. Product Schema: For any products that you sell as part of your business, it is absolutely imperative that you use the product schema to mark them up. This allows the functionality of displaying details like rating, availability price and release date, which is very useful.
  11. Exploring Meta Descriptions: The most influential element of semantic markup, use Meta descriptions abundantly and incorporate good keywords.
  12. Incorporate Facebook Open Graph: The most influential element of semantic markup, use Meta descriptions abundantly and incorporate good keywords. The paradox is that while they’re the longest surviving semantic markup elements, they’re not always given their due attention. When you put together your Meta descriptions, remember to take a few minutes to customize each description for each page.

See also Understanding Consumers’ Local Search Behavior

While this is a lot of information to ingest, we assure you that taking care of the health of your website as a whole will ensure higher footfalls in the end. Don’t forget that each change you make goes a long way in ensuring that your visitors have a positive experience when they visit your site. Putting your audience first will keep them on your page longer and garner you higher leads, online or offline. Use the tips shared above to work on your semantic markup and we’re convinced you’re going to see positive returns on your time and energy with your optimization efforts.

Read also Local SEO Checklist for 2017 with Infographic

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Content Marketing Trends for 2019

Content Marketing has become one of the biggest digital marketing strategies for all small-to-medium and medium-to-large organizations and enterprises. Businesses tend to look for trends in their respective marketing activities. So, here we’ve compiled all possible content marketing trends for 2019-2020.

With the expansion of digital marketing and continuous adoption of new facets of online marketing, businesses now have protocols in place to keep pace with the rapid transformations. Every business wants to be a part of the digital marketing evolution and they are either participating or are waiting in the wings to join the digital revolution.

A major chunk of digital marketing is directly dependent on content marketing. The growth of content marketing is evidently established and a research report of Statista clearly validates it. Content marketing revenue generation worldwide in 2014 was 144.81 billion USD. It is also predicted that the content marketing revenue generation worldwide in 2019 will be 313.42 billion USD. A steep growth of around 168.61 billion USD within 5 years, is definitely one of the major reasons for businesses wanting to be a part of this growth. It is clear that many businesses willingly accept newer trends and marketing strategies to ensure their successes.

What is Content Marketing?

Content marketing is a content-based marketing strategy focused on content creation (textual and visual) and distribution of those content using different channels. Though the basic motive is conversion, the marketing approach should not be promotional. Your content should help grow interest about your products or services amongst the target audience.

Content Marketing is one of the most effective SEO services that a business can practice to popularize its products or services, and to achieve a higher organic position on the search engines such as Google or Bing. It is an advanced and a mixed approach of SEO and content creation. Thus, adopting a content marketing strategy is a way forward, towards establishing a digital presence that captures the attention and the imagination of your users.

What does Content Marketing Include in 2019?

Content marketing includes three essential steps-

Step 1:

Content Creation - Content needs to be created with customized keywords, decided upon with in-depth planning and comprehensive research.

    • Textual content includes blog posts, news articles, research content, interactive articles, business or work related long form content, news related long form content, case studies, press releases etc.
    • Visual content includes videos, Infographics, Slideshares, illustrations, images, whitepapers, podcasts, newsletter, etc.
Step 2:

Content Distribution – Creating the content is never considered to be sufficient unless and until it is distributed in a proper manner in various forms and through different channels.

    • Social media posts
    • Questions and answers
    • Content curations
    • Forum postings and many more.
Step 3:

Measurement – Creation and distribution is not enough until you measure digital marketing campaign success or failure rate. Constant tracking on monthly reports of traffic and conversion rate will help to review the present scenario and draw a more robust future plan.

What’ll be the Future of Content Marketing? – Content Marketing Trends 2019

According to Hubspot, the types of content that will gain popularity in 2018-2019, are:

Content Activity % Share
Social Media Posts 45%
News Articles 44%
Videos 43%
Interactive Articles 31%
Research Content 31%
Blogs 29%
Business or Work Related Long form Content 21%
News Related Long form Content 17%
Podcasts 17%

It was noticed in 2016, that the most commonly produced content type for marketing purpose worldwide was a blog post. But, in the future, it is being estimated that social media posts, news articles and videos will take over the market.

Content Marketing Trends 2019

So, here we’ve compiled all of the latest Content Marketing trends for 2018. Check them below-

Role of AI

Content Marketers creating and publishing content:

  • without verifying facts,
  • adding sentences to meet desired word counts, or
  • stuffing keywords to optimize content

be prepared for a major change in working styles. Once Paraphrasing Algorithm by Google or Maluuba’s system of “generating relevant questions from text” comes into play, only relevant, factual and important content will matter to search engines.

How it will work:

  • Google’s Algorithm will extract summaries from several text-based or AV content to create snippets for a user’s query or intent.
  • Sentences extracted will contain the information the user is looking for and the algorithm will simply ignore the rest of the content.
  • The content (from multiple resources) will be paraphrased or abstracted to create easy-to-understand sentences.

Two things are still unclear, will Google create a totally new content for its users and ignore the source, or will links be provided to content ‘extracted and abstracted’.

Voice Control and Search

As more and more people invest in voice-controlled devices such as Amazon Echo and Google Home, search patterns are changing and there is a rise in voice search. As marketeers, it is imperative that we think through how customers will search in the future – voice searches are typically framed as questions, are longer, and use conversational words. Plan and optimise your keywords keeping these trends in mind – creating content in the form of FAQs, quick answers and natural-sounding long-tail keywords. Working on featured snippets and optimising for local search will also help with the same. According to Comscore, 50% of all search will be voice search by 2020.

Micro-Influencers

Micro-influencers are credible thought-leaders and knowledge sharers, with small but loyal audiences – a big change from “influencers” and celebrities with a huge following. With so much content competing for a consumer’s attention, people are more likely to trust authentic recommendations as opposed to celeb endorsements, marketing gimmicks or aggressive product pushes. Choosing micro-influencers for your influencer marketing campaigns can result in increased traffic, heightened brand awareness, and boosted sales.

In order to find these micro-influencers – look to your own customers or your employees as brand ambassadors. Use tools such as Agorapulse and Buzzsumo to find micro-influencers that identify with your niche and have brand synergy. Collaborate and co-create with these micro-influencers to further your content evolution.

Live Streaming:

Many social media sites such as Facebook, YouTube and Snapchat have started providing easy-to- use live platforms. This live streaming method can be used for products and services descriptions and briefs, tours, tutorials, product launch events or any other purposes. In 2017, almost 74% of internet usage has been covered by video. This is a positive sign for the growth of live streaming. Snapchat is already driving a huge number of audiences to their 10 billion videos per day and Facebook Live is getting more than 8 billion video views from 500 million viewers per day.

Virtual Reality:

A new technology advancement that is slowly and gradually building a firm position on digital marketing is virtual reality (VR). Businesses mainly use this methodology to showcase premium products and services. Presently, this technology is costly, so only a few uses it effectively for promotion. But, it is expected to get cheaper and affordable in the future, so more businesses irrespective of their sizes will start using it. It is predicted that the virtual reality has potential to generate revenue of up to 5.2 billion USD by 2018.

Augmented Reality:

Online games are also gaining popularity, and Pokemon Go is a brilliant example. These reality-based games are designed with augmented reality. It is predicted that more and more businesses will be eager to use this technology in future. This is because, 53% of the marketers are optimistic about the future of augmented reality.

Email Newsletter:

Newsletter is an old marketing tool used by both B2B and B2C marketers to build a connection with their users, clients and audiences. Recently, it has gained popularity among different businesses as email marketing success rate has shown an increase. Email marketing is an essential element for a digital marketing agency. Opening rates of emails has increased subsequently as less and less people are ignoring them. In 2015, 205 billion emails were sent and received per day, and this figure is expected to reach 246 billion in 2018-2019.

Storytelling:

It is actually the future of content marketing. Audiences or readers, already stuffed with information, do not have the time or patience to go through uninteresting content. Storytelling is the best way to feed new content in an interesting way. A boring piece of article, blog post or social update will not help anymore. It is important to grab the attention of the audiences and keep them engaged throughout the content until they take some effective actions. Stories are 22 times easier to remember than straight facts and figures.

Content marketing is becoming the prime necessity for business marketing. That is the reason most of the digital marketing agencies are offering these services to their clients. The future scope of content marketing will increase manifold. The recent scenario is the best proof of that. If we consider only North America as our sample study, we will notice that in 2016 the share of B2B marketers using content marketing was 89% and that of B2C marketers was 86%. The rest of the world is at par, and across the globe this figure is increasing rapidly, making content marketing a basic business requirement.

Read also:

Which is Better for Business Marketing in Instagram vs Facebook vs Twitter vs Snapchat

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Techmagnate is proud to be a Google Premier Partner in India – after all, we are one of the 45 digital marketing agencies to achieve this milestone.

Did you know that there are 4000+ digital agencies in India who are declared Google Partners, but only 45 amongst them are Google Premier Partners. And Techmagnate is one of the elite – the top 1%!

We are a top PPC company and have helped achieve outstanding results for PPC clients across niches. If you too are looking for an impressive growth in your campaign, don’t hesitate to call us. Our aim is to help your company achieve its online marketing goals. We will help strategize, execute and manage digital campaigns that drive business growth for our clients. When you need a partner you can trust to deliver, who better than Techmagnate, a Google Premier Partner agency, to help you grow.

What does it mean to be a Google Premier Partner?

According to Google, “A Google Partner badge shows that the specific Partners have passed the Google Adwords product certification exams and are up-to-date with the latest product knowledge. In other words, they earned it.”

To be on the Google Premier Partners list is a testimony to:

  • Our in-depth knowledge and skills for Google Adwords
  • Ability to achieve specific business goals and revenue for clients
  • Having grown our client base substantially by offering high-quality services
  • Having met Google’s ad spend requirements

Google gives a partner badge only to those digital agencies who have achieved Google-set targets. Getting the Premier Partner Badge means we met the most stringent Google standards of qualification, transparency and customer services.

What are the Evaluation Parameters for a Google Premier Partner Agency?

According to Google, “Google Partners learn advanced concepts for creating, managing, measuring and optimizing online advertising campaigns.”

To deliver exceptional results for our clients, we focus on 4 key areas:

  1. Knowing the Goals – Create a structured plan keeping your end goal in mind.
  2. Being Technical – Put in huge efforts to research keywords, markets, audiences, etc.
  3. Building Dynamic Creatives – Create ads to capture the audience attention, build recall, etc.
  4. Regularly Analyzing Performance – Improve user journeys, tweak as copies, etc.

Understanding Google’s advanced concepts is not enough! Focusing on the above four, all through the campaign, has always been the way forward for Techmagnate. This is what got us on the Google Premier partner list and helps us stay there.

What Services can Google Premier Partners in India Offer?

According to Google, “Google Partners can specialize in one or more of the following areas – Search Advertising, Mobile Advertising, Video Advertising, Display Advertising and Shopping Advertising.”

At Techmagnate our motto is #DigitalExcellence. We use our digital excellence to add massive value to our client partners. We always work to:

  • Increase relevant leads and customers
  • Get a high return on investment for clients
  • Offer regular reports and establish transparency at all time
  • Maintain an open line of communication to build long-term relationships

It is our commitment to our motto that has helped us forge strong partnerships with clients who depend upon us to deliver growth for their businesses, year after year! This approach has not only helped us meet the stringent standards for becoming a Google premier partner but really cement our place on the Google Premier Partners list in India.

Frequently Asked Questions 1. Why Does a Premier Partner Badge Matter?

Google’s partner program includes tiered levels – the Google Partner & Google Premier Partner. The highest level an agency can achieve is the Premier Partner – the Google partner badge is awarded to companies with Google ad skills and expertise. A Google Premier Partner is fully equipped and supported to meet the digital needs of its customers. The Partner badge indicates to potential customers that the company will deliver high-quality service to its customers. Working with a premier partner also means an inside connection to Google, first access to beta programs and other tools, as well as up-to-date information on changes to search algorithms.

2. How Many Companies are Google Premier Partners?

Out of 4000+ digital marketing agencies in India, approximately 45 are Google Premier Partners. Only a handful of agencies can claim this, and they must continuously meet Google’s criteria in 3 areas: certification, ad, spend, and performance. Techmagnate is proud to be a Google Premier Partner, part of the elite 1% in India.

3. What are the advantages of Working With a Google Premier Partner?

There are a number of advantages of working with an agency that is a certified Google Premier Partner. The badge indicates that its employees are certified Google adwords analysts and account managers. They are also well-versed in how adwords work, new features, and updates. Google also gives access to its Beta features to its Premier Partner – which may prove to be an advantage over your competitors. Valuable training sessions and information access is given first to Premier Partners. Finally, such agencies have an inside track to Google – which proves to save a lot of time and energy in resolving issues.

4. How do I become a Google Premier Partner?

Google Premier Partners must have multiple employees certified in Adwords, meet Google’s pre-defined minimum threshold for monthly spends, and continuously maintain a high or satisfactory level of performance on these spends. It is imperative to show proof of being able to optimise ad spends in order to be a Google Premier Partner. A company that doesn’t continue to meet Google’s standards for partner status can have its badge removed.

If you’re looking for a trusted PPC agency partner, please connect with us.

To Get More Traffic, More Leads & More Sales - CONTACT US NOW
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When your online business relies heavily on customer reviews, receiving negative feedback can be devastating. Unfortunately, these reviews are often left flippantly, sometimes even by people who had no actual experience with your company. What these people see as a harmless prank can have a serious negative impact on your online business.

How can you minimize the impact of these bad reviews? Can they be removed? Here is your guide to keeping your reviews positive in 2019 – and weeding out those that might cause trouble.

How to Remove Bad Reviews from Google Business

Google is one of your most important sources for consumer interaction, given its widespread use. In this section, we’ll also discuss how to remove reviews from Google Business.

Steps to amending a Google negative comment

Step 1. Ensure a Google review is genuine. Should your review be false, offensive or otherwise inappropriate, you can easily flag it for abuse and removal by the Google administrative team.

Step 2. Contact your local reviewer directly.

Step 3. Make sure your engagement with negative or bad reviews is public. While it may seem strange to draw attention to a review that focuses on the negatives, showing current and prospective consumers that you respond to these comments will discourage them from leaving without thinking carefully first. It will also show that you take customer satisfaction seriously! That way, whether the reviewer changes their feedback or not, you’ve addressed it in a positive way for your future reviewers to see.

How to Remove Bad Reviews from a Facebook Page

Removing bad reviews from a Facebook page actually isn’t difficult. Currently, there are two options. The first is to directly remove inflammatory comments from your business’s page. This can be done by clicking the “x” in each comment box. This method takes a while if you have multiple reviews to remove, but can clean up your page considerably .If you’re looking to remove negative star ratings from your Facebook page, you can follow the below steps.

Steps to removing negative reviews and ratings

Step 1. Log in as an admin of your page.

Step 2. Edit your company’s address information with the page editing tool.

Step 3. Uncheck the box allowing your business’s map to be shown on your page.

Step 4. Save this option, and voila! No more star reviews will be publicly visible on your Facebook page! But, keep in mind, even the good reviews will no longer be visible.

How to Remove Bad Reviews from Yelp

To change reviews left on Yelp, it is important to show your consumer that you have addressed the issue.

Steps to managing Yelp reviews

Step 1. Check reviews regularly, Give users the impression that you regularly check the feedback.

Step 2. Engage diplomatically with those review. It will lessen the chances of receiving a scathing comment, as well as give you the opportunity to make amends right away.

How to Remove Bad Reviews from Amazon

If you are a third-party Amazon seller, you may not have had control over the contents or condition of the item being sold. This means your customer’s feedback may be better addressed by reviewing the product than by reviewing your sale. However, with the world shopping online in 2019, you need to address the negative feedback.

Steps to addressing negative feedback on Amazon

The best approach is two fold.

Step 1. identify if the negative or bad review left was accurate. If this is the case, contact your consumer directly and explain the situation; they will have sixty days to remove the feedback at their discretion.

Step 2. if you find that the feedback left was erroneous or cannot be resolved with the customer by contacting them directly, you may also contact Amazon. The administrators will determine if your complaint is valid and will remove any incorrect feedback within ninety days.

How to Remove Bad Reviews from eBay

eBay requires open and consistent communication. This includes the process of amending feedback.

Steps to amending negative feedback on eBay

Step 1. Should you receive a negative or bad review, contact your buyer or seller directly.

Step 2. Ask about what can be done to make the situation right for them. Feedback is easier to change on eBay, in that neutral and negative feedback can be addressed and amended rather quickly. Positive feedback cannot be changed, making it important to strive for positive reviews upfront every time.

How to Remove Bad Reviews from Etsy

Etsy is one of the most difficult platforms to deal with in 2019 when it comes to bad reviews. This is because negative Etsy feedback cannot be removed by the shop or business owner who has received it. However, like many other platforms, it allows communication between the reviewer and the shop owner, which can significantly boost the public perception of your company should you respond correctly and promptly.

Steps to managing negative Etsy feedback

Step 1. Etsy offers the opportunity for the site administrators to remove feedback left unfairly or in error. Should you feel this applies to your review, contact admins right away with your concerns.

Step 2. For regular Etsy business owners, if the feedback is genuine, the best policy is to reply as quickly as possible.

Step 3. Offer to amend in any way possible and courteously ask that feedback be amended to reflect this.

Step 4. Should you not receive amended feedback, encourage new customers to leave positive feedback after their transactions, to help offset the negative review.

In Conclusion

Knowing how to eliminate erroneous negative feedback and respond appropriately to bad reviews which can give you actual insight into your business’s customer satisfaction is essential in 2019. For more information on keeping your feedback as positive as possible, contact us to know more about our Online Reputation Management services. We’ll help you get your company’s consumer relations on the right track!

Read also Best Tools to Monitor Online Reputation Management

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SEO content needs to be optimized and evaluated ever so often in order to keep it relevant as well as effective. Thus, SEO content strategies should also be devised in accordance to a plethora of requirements of each organization. To keep the content marketing strategy functional, it is also imperative that with the changes occurring in the industry, one remains updated with what still works and what doesn’t. Here’s how we can achieve the same.

Building an Audience-Focused Content Strategy

Knowing who your audience is and what they want will help you devise a functional and strategic content marketing plan. Analysing your current customers’ behavior will guide you. Clarity on your own product / offering as well as it’s USP is critical – put yourself in the audience’s shoes and think carefully about the questions that could arise or any roadblocks that can hamper conversion. Be open to learning – take surveys, create a target audience profile or personas, and stay up-to-date on tools that can help you unearth valuable information. Understanding consumer behavior and audience research will raise awareness about what your content can be framed towards.

How to Build Your Content Marketing Strategy

Know your objective

Your first step should be to define your goals as a business or a website. Do you plan to drive sales through your website? Do you use ads to monetize your site and therefore want to boost traffic simultaneously returning readership? Your goals will tell you what types of content you would need to pay attention to.

Image Courtesy of Freepik.com

If you want to push sales ahead, your primary focus should be informative and visually-appealing product pages that are optimized for both search and conversions. Secondly, focus on creating helpful blog content that illustrates tips to use your products and further link it to relevant pages (make sure that the blog does not have a self-promotional tone).

In case your site runs on an advertising model and the objective is to attract more readers through search, then it is pertinent to focus on rich content (such as video-resources, long-form articles that are both informative and interesting).

Identify your target audience

Know your audience by utilizing analytics software and surveys as these tools can help you get a better picture of your typical visitor or client. Developing personas of target groups can help you define and categorize your ideal site visitors and customers. Then, think about the content that a particular type of audience group would search for and read.

Image Courtesy of Freepik.com

For instance, if your target audience comprises teenagers, your content should have less text and more visuals in the form of images and videos. Similarly, a B2B site that targets C-level executives should have high-level white papers which can be downloaded and saved to be read later.

And yes, do optimize your website for mobile usage.

Determining What Topics to Cover with Your Content Marketing

Mapping your target audience and their needs against your offering will help you decide the main themes or topics your content strategy needs to be geared towards. Does your audience prefer fun, lighthearted or educational content? If you’re in an industry such as Financial services – perhaps educational content will work better. Luxury brands tend to focus on what sets them apart. Focus on creating content buckets and deciding preferences such as tone and length. Once these macro level decisions are made, brainstorm, brainstorm and brainstorm! Involve every department and function of your organisation and think of content ideas centered around your theme.

Conduct Keyword Research

Find long-tail keywords that fit into your theme – there are a number of tools in the market that can help you achieve the same. Some of the recommended ones are Google Keywords Planner, Wordstream, and Ubersuggest. Do a cost-benefit analysis in terms of which keywords to target and how difficult it would be to target them, thereby setting priority and targets. Based on your keyword research findings, create an editorial calendar for content development and publishing.

Provide Unique Value in Your Content

Once your content calendar is set and content is beginning to be developed in different mediums such as blogs, videos, or infographics – assess the value of what you’re creating. Try and create content that will fill a unique need in the market. Ask yourself if it fills any gaps and if it matches your objectives. Dive deep into what your competitors are doing and find your own niche or segmentation within the content in the market. Even the medium of content can help you provide unique value. Consistently track your content’s performance and learn from its valuable lessons.

Have a content-schedule in place

Plan your content creation and its subsequent delivery way ahead of the actual date of publishing. Stick to a monthly schedule so that all the teams are aware of when new content has to be delivered and what type of content it will be.

Here are a few quick tips on creating a monthly content schedule.

  • Share the editorial calendar with your content team and SEO team. Set up reminders for writers so they receive a notification when a deadline is coming up.
  • Content types such as videos and infographics often need several rounds of edits and can be more complex when it comes to search optimization. Hence, have plenty of lead time in hand while developing these.
  • Since SEO is a dynamic field, it is not advisable to plan too far out in advance. Content requirements might change due to various reasons, so do not plan for the next 6 months altogether. At the most, SEO companies in India and abroad make SEO content strategies only for the coming three months but rarely beyond that.

See also Why Content Marketing is the New SEO [Infographic]

Analyze, assess, repeat

Adding relevant content types on your website isn’t the end of the story. You need to stay on top of your analytics to know what’s generating the desired results and what isn’t. Comments on blog posts or articles, page views, links, social shares (Facebook likes, tweets, etc.), and optimized conversion rates are amongst the reliable measures of success and engagement.

Do take notice of the pattern of shares and likes. For example, if infographics are attracting more traffic as compared to blogs, then change your strategy and include more infographics accordingly. Reshuffle your editorial schedule going forward so you can invest more effort and time in the content types that are really being read, liked and shared.

In case another variation of keyword draws more traffic, it is advisable to re-optimize your content according to the new keyword. You might be able to increase traffic to a great extent by putting that keyword in the title.

SEO strategies keep changing all throughout. It is quite possible that the affordable SEO services provided by a digital marketing agency or an organization  last yea would possibly become obsolete by this year. Keeping in mind that it is such a dynamic industry, one should work to figure out a viable plan that will allow space for the organization to grow.

Follow these 7 steps to a successful content strategy.

 Read also Content Marketing for eCommerce in 2017

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WordPress has been around for well over a decade as per its official website history, and ever since its inception, the platform has dedicated itself to helping individuals (and today in 2019, businesses) get the word out and build a space of their own on the World Wide Web.

Over time, however, it was no longer the platform itself and the features it had to offer that became the big selling points for people – instead, third-party developers and their plugins and add-ons became the reason for WordPress’ popularity, as a focus on versatility and customizability means that, today in 2019, you can use WordPress to get any kind of website up and running – including a perfectly functioning ECommerce platform, complete with quality SEO in WordPress.

10 Best SEO Plugins for WP ECommerce Sites in 2019

However, despite the positive qualities attached to possessing the choice over a vast library of viable plugins, the intimidation of WordPress’ choices in plugins can be slightly overwhelming. To combat that, we’ve made a list of the 10 best plugins for WordPress ECommerce SEO for websites/blogs in 2019, so you can take the shortest path to an optimized and qualitative company web presence through professionally-done WP SEO.

1. Yoast

You simply can’t start a WordPress site and expect to be successful without downloading, installing and implementing Yoast SEO. Websites can easily go from being riddled with unseen content design issues, wording and readability and major keyword problems, to being fixed entirely with just a few minor tweaks to existing content: that is the effect that seen by Yoast SEO on WordPress. Yoast isn’t the end-all-be-all – here are nine alternatives that are extremely effective.

2. Squirrly

Squirrly focuses on giving you an overview of your website in a way that allows you to optimize it for both people and search engine robots.

3. All-In-One SEO Pack

Another popular download, All In One SEO is an alternative full SEO suite to Yoast.

4. LinkPatrol

LinkPatrol specifically gives you a little dashboard from which to monitor the quality and effectiveness of each link on your website, aiding in link building – vital for SEO, as per MOZ.

5. Broken Link Checker

This plugin ensures you don’t have any links on your website that lead to nowhere, be it a 404 error or something else.

6. Rel NoFollow Checkbox

This plugin is important if you don’t want to link your company’s authority to a website you’re linking to.

7. SEOPressor

SEOPressor is a text analyzer that specializes in ensuring your WordPress blog has near-perfect keyword optimization, with high-quality keyword analysis.

8. Scribe

Scribe does what Yoast does for written content, but in much greater and more specific detail.

9. SEO Friendly Images

This plugin checks existing images on your website, and if necessary, provides you with information to help improve them and make them SEO friendly – which, as per Shout Me Loud, is important.

10. Rankie

Rankie lets you check and keep tabs on how you rank on Google for certain relevant search terms, letting you keep a constant eye on the fruits of your SEO labor.

Finally, in the end, no matter how many plugins you’ve got installed there’s still a little more to search engine optimization than working solely on your business’ success on WordPress.

What you really need in 2019 is a WordPress SEO specialist like Techmagnate, dedicated to building a plan around your company that involves ECommerce SEO for WordPress and a suite of other solutions and services.

ECommerce websites often rely on Pay-per-Click Campaign Management and other advertisements to land customers – but a content management plan and SEO campaign can be just as effective in the right hands. What matters most is who you end up working with, and what kind of an SEO campaign they’ll help you run.

Handpicked Articles and Video Tutorial

Top Tools for Social Media Monitoring, Analytics and Management

Grow Your eCommerce Sales by these Unique Ideas

How can eCommerce Startups Increase their Sales Exponentially?

How Content Marketing will be a Game Changer for eCommerce Industry [Infographic]

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Millions of web searches are conducted daily. So what makes your business stand out online?

If you want to improve your site’s SEO, start with these tips and tricks to keep up with the new and latest trends in SEO. Here are 12 latest SEO tricks to boost your SEO rankings in 2019:

1. Mobile Marketing Is Major

It’s 2016. It’s about time you take mobile use into consideration with your marketing campaign. With a large number of web users accessing social media and web pages through mobile devices like smartphones and tablets, it’s time you should optimize your efforts, so they can be effectively viewed and used through these mobile devices. Make sure your site and all landing pages can be easily accessed with a mobile device. Also, make sure that the loading time for these pages doesn’t turn away your mobile users. While patience is already limited, these handheld devices encourage even faster routing and loading, and when something is going to slow users are more than ready to exit and look elsewhere for their purchasing needs. Look at all aspects of your marketing campaign when looking to improve efforts for mobile users.

See also Mobile Optimization: SEO Best Practices

2. Social Media Makes An Upgrade

With updates in SEO searches , your social-media accounts and posts on these outlets will now perform better in search engines. Now, when your write posts to publish on these social networking sites, keep in mind the new uses for SEO rating improvement, and try to compose posts with quality content, keywords and attention grabbing parts. These are the types of social media posts that will perform best in search engines.

3. Location, Location, Location

GPS services have a lot more to do now than to just help give us driving directions. They can help marketers like you target the leads you want and find the SEO ratings you’re looking for. Depending on the region you are marketing for, it can help you reach the leads you want to bring up your ratings. It will also help you find the best keywords and strategies to improve your local SEO, which can help you gain attention in your area, and around the web.

4. Work On App Store Improvement

If your business has its own app, a way to improve search engine results is through the App Store Optimization. If you can work to improve the in-app functions and gain visibility on the App Store, it will simultaneously improve your SEO rankings. To do this, work to make your app stand out, and make it unique enough to be a desirable and necessary app that users will be likely to download.

5. Add More Videos To Your Marketing Campaign

Videos are a great way to attract leads with engaging clips. But with more videos posted on your site and on social media pages, you can receive more attention on search engines. Search Engine Rating Pages take into consideration the amount of content and the different kinds of content posted, such as videos. Based on these rankings, your SEO can see major improvements with the videos you continue to post.

6. Keep Linking It Up

Some things go out of style easily, but link building for SEO improvement is not one of them. In fact, link building is as important and crucial as ever. But the key to building links that will boost SEO is to focus on creating quality partnerships and links and worry less about the number of links you create. One quality link will perform much better than a dozen ineffective links. Spend your time focusing on the links that matter.

7. Content A Major Priority, As Always

We have all heard the cliché in digital marketing, that “content is King.” But is it still a cliché if its true? While so much continues to change and improve in the online marketing world, some things remain constant, just like quality content. Well-written content will always help your site gain visibility online, and will aid to your complete reputation. With easy to read, knowledgeable and interesting content, your business is sure to attract the attention of leads, and keep the ones with real potential around long enough to gain some sales. Ultimately, your content can make or break your SEO ratings. So keep up the quality content and you’ll see improvement in your SEO ratings.

Keep up-to-date with the latest SEO trends to improve your search engine rankings. To sum it up, focus on your mobile marketing campaign, improve all the different types of content on your site and on your social media pages and keep up the quality of your efforts to boost your SEO. Your business can be greatly be improved with higher rankings, but it could also be destroyed with poor ratings in search engines, so ensure that your SEO efforts are a priority in your marketing campaign.

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Local SEO has never been as important as it is in the current times. While location based SEO was always something that was a part of the optimization exercise, the kind of special focus and attention that it has generated in recent times has led to special efforts being directed towards leveraging it for maximum gains. In this article we discuss, how in the context of local SEO, better visibility and online presence can be achieved by businesses. Some tips and guidelines are being offered on how to implement processes and strategies to get the most out of location based results.

Thanks to the attention it has been getting form Google in the last year, local SEO has seen come to the forefront in a big way . In the past it was more of a domain that was restrictively being explored by smaller and medium sized businesses. That trend is changing fast.

Seven quick tips for Local SEO Success [Infographic]

Local SEO has grown exponentially in relevance and importance even in this past given year and there are two big reasons for that. One is the fact that more and more searches are being conducted on mobile devices now and in that context, location is a big factor. The second is the fact that Google itself has been giving a lot of importance to organic local results even for desktop searches.

So, the big question is- how does a business leverage this trend? What are the steps that can be taken in order to gain visibility and maximize online presence? Below we’ve compiled 12 point local SEO checklist that is beneficial in 2019 and beyond.

Here are a few things that can be done:

1. Google My Business Listings – One of the easiest steps that can be, in fact need to be taken, is to have a Google My Business local listing, which increasingly is no longer an option. Having a Google My Business Local listing will tremendously boost your online search visibility and is exactly what Google uses for map driven local search results.

Experts Insights

“40% of all mobile searches coming to Google are local in nature at this point, which continues to trend upward. As such, the search giant also announced that “physical location” or the proximity of a local business to a user’s location will become a targeting variable when serving ads to mobile users.”

– mobilemarketingwatch.com

“The beauty of Google Places is that it is essentially democratic and designed to give the true local business owner the edge over larger corporations who may have a local outlet or presence but are not locally based.”

– Googleplacesoptimization.org

“Consumers can also seek out businesses by searching within Google itself. A local search on Google’s social network will return only Google My Business Local pages, so your page doesn’t have to compete with traditional websites and ads that appear in a regular Web search.”

– Brett Nuckles, Businessnewsdaily.com

2. NAP [Name, Address, & Phone] /Business Directories Promotion – One of the most significant steps that need to be taken for greater visibility is to make sure that your contact details i.e. NAP information is correct and very specific, both, onsite and as well as externally at other places like business directories etc on the web [Learn here about- Techmagnate's Local Business Listings services].  The idea is to establish a clear and strong relationship between the business and the location they would like to target.

Experts Insights

“Search engines typically pull information from business listing sites – Yelp, TripAdvisor®, and others — and display them under your website address for local search results.”

– godaddy.com

“Thanks to the rising popularity and usefulness of smartphones, people are increasingly interested in finding businesses that offer what they want nearby.”

– wix.com

The searches conducted for local businesses tend to be more specific. When a person is searching on mobile, they query that they put in is more location specific and keeping that in mind mobile searches have to be more comprehensive in their optimization. It is imperative that a clear and working phone number accompanies your search result so that a user is able to reach out to you immediately.

3. Positive Reviews and Feedback – Reviews and feedback go a long way in establishing the credibility and visibility of your business online. In fact entering a review for your business is a feature that a number of online directories are offering nowadays. Search engines are fond of reviews and use them for additional weight when ranking your site.

Experts Insights

“The fact is, many free online business directories might be displaying your business reviews today without you even knowing it, and often, the information is inaccurate. Your customers might already be writing reviews about your business on these local review websites and potential customers are reading them. You need to find, claim and verify your business information on these directories.”

– in.godaddy.com

“Assuming you’ve taken advantage of Google+ Local to increase your local search visibility, positive reviews will help turn that visibility into new business. Positive reviews are powerful drivers for converting clicks into customers.”

–Jay Taylor, searchenginewatch.com

“Google makes it easy for users to find similar businesses nearby, so positive reviews on your Google+ Local page can help your brand stand out. The higher customers rate your business, the more clicks your page is likely to receive. You can’t control what every customer thinks, but you can encourage satisfied customers to log on and leave a star rating or review. You can also take the time to leave a polite, professional response to negative reviews.”

–Brett Nuckles, businessnewsdaily.com

4. Add State/City Name in Meta Tags – This part is pretty self-explanatory, but deems repetition. Remember to use local keywords as part of the content and Meta tags on your site. Trust us, it’s common sense.

Experts Insights

“Local SEO is a series of signposts that allow the robots to understand where you are in the world and what you’re providing. It allows them to better rank your site according to the search terms the user enters.”

– Dashburst.com–Chris Simmance

5. Address Schema/Markup on Footer – Mentioning your location in the text of your site or even possibly adding your address to the footer and tagging it with the relevant schema/ mark-up will help.
Know more – 12 Latest Semantic Markup Tips For 2019: An SEO Checklist

Experts Insights

“Markup and microformats are becoming extremely important to local rankings. Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo that identifies types of content given to search engines via websites. We are just on the cusp of the possibilities with schema, but the reality is, if you don’t start now, you’re going to be behind.”

– Carrie Hill, searchenginewatch.com

6. Publish Original, Informative In Depth Content – So clearly, the content bit is not going away. Content isn’t an intangible, amorphous cloud that’s quickly finding a place in jargon. It’s a means for you to provide real solutions and value for your audience, and is equally pertinent for your local SEO efforts as it is for your other SEO and Digital Marketing activity.

After the Hummingbird update, meaningful content is fast becoming a more consistent and weighted factor for local SEO. Remember to answer the Who, How, What, Where, When and Whyaspects in all of your writing. Also, add links to your internal pages for more detailed information.

Experts Insights

“Hummingbird should better focus on the meaning behind the words; it may better understand the actual location of your home, if you’ve shared that with Google. It might understand that ‘place’ means you want a brick-and-mortar store. It might get that ‘iPhone 5s’ is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words. In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words.”

So, clearly, it’s back to the basics, folks. Clarity in communication and great writing skills will help you get much further ahead than most of your technical skills combined.

7. Sponsor Local Events – Isolation never helps, and for business, it only spells disaster! Consider sponsoring or being an active participant of local events in your community. Why take the pain? Well, it has a twofold benefit to it.

The prime being the strong network that you create for your business and of course the secure links that your business obtains from the local businesses, the press and media therein, that comes complementary. Oh yes it does entail investment of resources (time, manpower and money) but it pays off eventually!

Get more in-depth promotion strategy in SEO – Post Penguin 2.1 Local SEO Strategies For Small Businesses [Infographic]

Experts Insights

“If you’re a bootstrapped startup that can’t front the cash to get your logo in the sponsor column of an event, consider trading your services for that sponsorship instead. For instance, at Killer Infographics we traded our design services for a permanent sponsorship link AND free tickets to the Snoho Brewfest.”

–Amy Balliett, searchenginepeople.com

8. Local Image Promotion – A great source for links and citations can be social media sites that lend weightage to images and photographs, for instance, Facebook, Pinterest, Flickr and perhaps even Instagram. These sites carry a healthy amount of influence with regards to rankings (think ubiquity) and offer an opportunity for brands to gain an edge over their competitors.

Get more tips for Images Promotion and optimize your images for better local SERP ranks.

Experts Insights

“If you geocode your images in some way, it gives Google and other search engines high confidence that the content should be associated with a particular place.”

–Chris Silver Smith, searchengineland.com

9. Promotional YouTube Videos – Businesses generally invest in an informative video that makes people aware of their evolution and services. A think-out-of-the-box idea would be if you could publish a series of videos that would show the kind of work you do and how you do it. Ensure you highlight the unique practices you adopt to make your services score better. The benefit? While the gains may not be tangible at the onset, it would help showcase your business’ expertise and may land you many prospective leads that would willingly pay you to get the work done.

Get more tips for video and why to start video marketing for better local SERP ranks.

Experts Insights

“A recent Hitwise report indicates that usage of Google Maps increased significantly as a result of more visibility from Universal Search. Another long-running, high-performing vertical at Google is Image Search—until the acquisition of YouTube, Image Search was Google’s second most-visited property. So, leveraging a combination of optimizations for both local search and image search could provide some beneficial synergies.”

–Chris Silver Smith, searchengineland.com

10. A webpage for each store location – Businesses could have multiple store locations within a city or in different cities. Google’s Matt Cutts suggests separate web pages (URLs) or a single page with links to the different store locations be created for many or few outlets respectively. A separate URL for different store locations will help consumers find store specific information with ease. Additionally Google’s crawler can index the pages separately too.
Get more tips to promote multiple stores for better local SERP ranks.

Experts Insights

“This is the advice I’ve tried so hard to give franchises I work with, but they frequently will not listen. The “find a location” tools do not allow for static page creation. So I wrote software to grab the data and build HTML pages – big, big improvement especially in local placement.”

–Scott Clark, buzzmaven.com

11. Connect social pages to enhance SERP rankings – Though Google has denied the effect of popularity on Facebook and Twitter in SERP rankings, it still works well. If you have a high Facebook and Twitter following, and if you get them integrated on your website, your SERP rankings are bound to progress. Off late, proactively involving on Google+ especially, can highly improve search rankings.

Experts Insights

“Google+ is almost an open invitation by Google to determine what should be given priority in search results”

–Sarvesh Bagla, CEO, Techmagnate

“If your tweet content that gets a decent amount of RTs, aka “good content” that in turn can generate links back to your site from other sites that post the tweets.”

–Andrew Shotland, LocalSEOGuide.com

12. Keyhole Markup Language (KML) – Feature your business locations on Google and Bing Maps by using the KML file format. As a rich data source it not only points to your operation units but also add value and credibility to your brand image.

Get step by step tutorial for KML implementation and submission in Google Webmasters Tool.

Businesses don’t become global overnight. It has to begin from the smaller community to the larger (global) community. Local SEO is important if you want to ground your roots firmly. Its only when people around you know you well, that the information gets disseminated further.

Experts Insights

“Google will use the information from the KML (and the Local Business Center) to mix and match this with all the other information they already scraped from the net and your KML with location information in it is now an authenticated source”

– martijnbeijk.com

You can locate Techmagnate, one of leading SEO company in Delhi.

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