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Mad Squablz Talks About His Early Childhood, Name, Winning Freestyle Contests, and More - YouTube
Philadelphia-raised lyricist, Mad Squablz, talks about his early childhood and the origin of his name, to winning freestyle contests and collaborating with legendary producer, iLLMind.
Before we even sat down with Squablz, he wanted to display his raw talent with a quick barfest. “I been the illest in rap, since lyricism collapsed” Squablz flares off in his first 2 bars, of an aggressive metaphoric freestyle, boasting the rapper’s abilities. Mad Squablz, named after one of Denzel Washington’s lines in Training Day.
Around the age of 12, the mad lyricist actually started off by singing. By the age of 13, he passed on the vocals, and it wasn’t until 15 when Squablz’ cousin started encouraging him to sculpt his craft. Luckily his cousin’s encouragement worked, which in turn, Squablz put out his first mixtape, titled “Publice to the Game”, at the age of 16. From typical beginnings to,the now 22 year old, accomplishing extraordinary accomplishments like having his freestyle video go viral, and being crowned champion of the 2017 Team Backpacker Mission Underground, out of 650 artists, including Marlon Craft.
Squablz discography has been growing into a reputable collection. His last project,Lamps, was released last year, and the project did a great job of making new listeners become fans immediately. “It’s based off of me coming from a dark place and into a light place… I used to sit in my dorm room with this lamp on and just writing, just every night, I would never used to write during the day,” Squablz recalls as he’s asked about the concept and title of the project. He then added “the whole album is melody driven, real hard kicks and snares, bars of course, and I was doing a lot of singing on that[Lamps]. I had to give them that side of me, that artististry side of me.”
As his project started to catch more buzz, Statik Selektah invited him up to Show of Radio on SHADE45 to freestyle. Not only did this turn even more hip hop fans’ heads, but it also caught the attention of legendary producer iLLMind. “He hit me up on Twitter from that. About 2-3 months later, I did this Mo Bamba freestyle, and he hit me from that and said ‘yo, you killed that shit! You gotta come down, let’s cook up in the stu.’” From there, iLLMind played Squablz some beats, he picked the ones he liked and the next conversation that came up, was about making an album.
One thing the young MC acknowledges, is the importance of visuals. This is not only important for today’s day in age with the internet, but also adds on to Squablz ability to connect both older and younger hip hop fans. Even though Squablz is all for the art of boom bap, he will admit that he does enjoy some of the “mumble rap” as well. Taking the importance of visuals and mixing in the current trend of “mumble rap”, Squablz put out his humorous music video for AOBB2. Aside from his music videos, you can always videos of Mad Squablz freestyles, all over his Instagram page.
So what more can you be wanting from Squablz? Well, you can expect a slew of music videos for both, tracks from his last project Lamps, and more to go along with his next project releasing soon, AOBB2(Art of Boom Bap 2). In the meantime, stream AOBB1 and Lamps, available on all platforms.
Check out his latest “LAMPS” project below (also on Spotify and Apple Music)
Watch Jacqueline Constance Create Music Right In Front Of Your Eyes - YouTube
Armed with just a mic, her digital sampling foot pedal and a small mixer, Jacqueline Constance produces and performs songs right in front of your eyes. In the second installation of our #TastySessions series, we invited Philadelphia’s own Jacqueline Constance to do a private performance at our space.
In her live set, she starts off with an original, unreleased song of hers called, “It’s You.” The record was one of Jacqueline’s first loop-recorded original songs. She also performed one of her more famous original songs, “Sway On” off her 2014 project, The Jacqueline Show. Jacqueline finished her live session by covering Sylvan Esso’s “Hey Mami,” and blending it perfectly with Desiigner’s “Timmy Turner.”
Jac’s ability to build a song from scratch mixed with her contagious personality made this #TastySessions episode extremely fun to watch, listen, film, and edit. Enjoy and make sure to follow Jacqueline on Twitter, Instagram, and Facebook.
“Someone that leads the sound. That what a Taste Creator is to me.” The self-proclaimed “People’s Champ” knows a lot about creating his own sound. We’ve witnessed it multiple times. Sonny Digital has produced our favorite tracks like Racks, Same Damn Time, and Birthday Song, but before becoming the secret ingredient to a hit, Sonny Digital rapped as well.
“I was running out of beats to rap on, so I started to make my beats.”
Aside from being proactive about making more content for himself, he added that him producing was a part of a supply and demand. No one was making beats at the time, so he decided to let everyone continue to rap while he put his creativity into producing. Though Sonny Digital creates his own sounds, he credits other producers he listens to like Drummer Boy and Shawty Redd.
“Stop trying to link up with everybody.”
When asked to advise artists who are trying to make music their career, Sonny Digital tells them to focus on themselves. “Really just worry about yourself and build your brand.” He tells people to stop trying to link up with everyone and have tunnel vision on their work. The only way to succeed is to focus on your art and believe in yourself. Sonny Digital says, “Can’t nobody do you how you gone do you,” and adds that there is nothing wrong with being inspired by someone else’s work, but make sure you add your own twist on it.
Sonny Digital’s beats will have you turnt but talking to him is more chill, and that is how he moves forward with working with other artists. Other producers are artists may have specific criteria they follow when working with other artists, but Sonny Digital looks for likability. Two artists working together have their connection through how much money they could potentially make, but Sonny Digital looks beyond the money. “Are you a person I want to be in business with? Are you a person I want to make music with?” It could be taken as a joke when people look for a certain vibe, but Sonny Digital likes to get to know the person he’s working with outside of the music.
Sonny Digital values good vibes and relatability. Watch Taste Creator’s interview with Sonny Digital as he speaks on Jim’s having his favorite cheesesteaks, rapping on his own beats being better, and believing yourself.
Shaqeyah stops by the ASAWO Podcast to talk about hr new project ‘GLOW’.
Aaron Snyder (Owner of ASA1 Studios) & Weso (Owner of WWW) bring you the ASAWO Podcast. This podcast is built upon two brothers who met and are radio personalities. Join Weso & Aaron as they talk about Life, Relationships, Sports, Current Events & Both of their passion Music!
The Rare Story Behind Jaden Smith's Hit Single 'ICON': Kev Rodgers - YouTube
South Side’s own Kev Rodgers talked with us on his newest LP ‘The Rare One Story’. The build up off of this newest release and also an interesting encounter between Kev & Jaden Smith.
Taste Creators and Positive Vibe Team Up for #TastyVibes at A3C Festival in ATL - YouTube
This year Taste Creators teamed up with Positive Vibe Ent. once again to bring the #TastyVibes back to the A3C Festival in Atlanta. Performers included Jag, Translee, Kelechi, Goldsmith, True Story Gee, Suzanne Sheer and Dyna Edyne. The event was held at Space 2, and hosted by Taste Creators own Fresco, with DJ Laced Up on the one’s and two’s.
We love when artists find new ways to connect with their fans, and New Jersey artist Mir Fontane and his team never cease to amaze us with their creativity. Most recently, Mir invited a select few fans out to enjoy a private screening of his “Bodega” video. He turned the entire Taste Creators space into “Fontane’s Food Market,” complete with Pastelles, shelves with cereal and other goodies, and bachata music.
Meet Kev Rodgers: South Jersey’s Next Music Marvel - YouTube
Kev Rodgers is quickly making a name for himself, having produced for many emerging South Jersey and Philly artists. A few being Mir Fontaine, Shawn Smith, and Ish Williams. As of recent, he’s co-produced one of the biggest Rap records in 2018 for Jaden Smith, titled “ICON” which amassed over 100 million streams on music streaming platforms. Alongside accomplishing a whopping 85 Million views via YouTube, achieving a certified RIAA certified gold award.
This time around, Kev Rodgers is ready to make his mark on the rap game with his latest personal release of The Rare One Story LP; his third entry into his portfolio.
Hypefresh staff traveled over to South Jersey for the day of his album release party (via Taste Creators in Philadelphia, PA) to ask questions about the project, diving deeper into Kev’s mind about the process and inspiration dedicated to making the LP.
In a day that went down in history for the young music marvel, The Rare One Story LP serves as a major milestone marker in his career to accommodate all his other achievements. Check out this full-length feature above and enjoy the vibes.
On The Come Up: An Interview with Armani White - YouTube
Taste Creators got the chance to interview with Philadelphia hometown hero, Armani White, earlier this year. Going from releasing a short 1 minute and 13 second video, to being featured on outlets like Pigeons & Planes, MTV The Wrap-Up, and even on Pharrell’s OTHERTONE & Ebro’s Beats 1 show, to touring with electronic acts like Troyboi and hip-hop acts like Big Sean & Big KRIT, performing on the Made in America stage, and recently being featured on this year’s BET Cyphers. It’s safe to say he’s on an amazing come up.
When Armani sat down with us, he had just released his single “Public School.” The track captures his ability to black out over bounce beats, as he raps about coming up out of West Philly. Most of Armani’s tracks display his unique style and sound, that can be described as “Happy Hood Music.” Early tracks like “Stick Up,”“Young Adults,” and “Secret Handshake” all released in 2015. However, in 2016 Armani stepped away from the mic during a tragic time in his life when his father passed away from cancer, and then returned in 2017 with his track “NYC Window,” that had a slowed down instrumental and more personal content. Armani tells us that his most recent work is an architecture of what his father was to him.
Although Armani delivers a messenger-like style, he does state that he doesn’t believe there is a specific message being passed through his music, rather stories and experiences that he likes to tell. “I think like to tell stories a lot more than just tailoring myself to one deliberate message… I like to inspire somebody in a way that says, ‘this is what I meant when I was doing this, this is who I was when I was doing this,’ and from there, you can just take what you want from it,” Armani explains. He goes on to add, “a lot of times when I’m writing these songs, when I’m making this music, when I’m doing these visuals, I start to put myself back in the shoes of who I was when I went through it and empathize with my own self, and I just think that’s really important in helping me get in tune with who I am as a person and who I am as an artist.”
It’s fitting to drop this piece after Armani’s latest release “Onederful” – an uplifting track describing not only his type of day, but also preaching how he came a long way. As we sit back and recap the Armani’s achievements, we can’t help but to agree, he has came a long way.
Check out Armani’s latest track “Onederful” here, and follow him on:
Pittsburgh’s very own and Taste Creator friend, Goldsmith, released his latest EP titled “Skyfall”. The wintertime EP, dropped right in time for Cuffing Season, takes you through the emotional toll of a relationship. The EP is, what he considers to be, “The 4 bullet points in a relationship.” The opening track “Sunshine”, is a quick burst of light and love, as the staple of the “honeymoon stage” of the relationship. The following track, named after the project, is a sense of hope in the relationship working out. The details of the EP’s cover correlating to this track, introducing the female hand catching you as you fall, giving a sense of security. The third track, “Brand New”, comes with a special feature from the queen Suzanne Sheer. This track goes through the internal building of a couple caused by going through certain hardships, and it not breaking you, but makes you stronger. The final track on the project, titled “Echoes”, is the insecurities of not knowing if something is going to last.
Watch Goldsmith’s full break down of the EP, and listen to it here.
Be sure to keep up with everything Goldsmith is doing @ReallyGoldsmith on all socials.
Beano French chops it up with Taste Creators about the Incline of His Career and What Keeps Him Going
The Rise of Beano French: What It's Like Working a 9-5 While Charting on iTunes - YouTube
Some artists are too cool to show the excitement from the impact of their art. Beano French is not the person that is going to sugar coat his feelings. When asked about how he feels about the state of his growing career, he replied with a smile and said, “It feels amazing.” And of course, it feels incredible. From the support of Philadelphia to sold out shows, and premiering on BET, it’s confusing to see how the West Philadelphian native stays so humble.
When people start to get closer to their dreams, they always dedicate it to working hard. Has Beano French been working hard? Clearly. However, the R&B singer also gives credit to his success to praying and manifestation. “I prayed a lot going into 2017; then I started vowing to myself ‘my life is going to change this year.’” The more Beano French believed in himself, the more things began to change. He started performing at more shows and gaining more supporters. Taking advantage of the momentum, Beano French shares with Taste Creators that he tested his now popular song ‘Monday Morning’ during his performance at the Heineken Green Room before officially dropping it. After his performance, fans began to react to the single in a way which Beano French was more than surprised. He started getting requests for the song, people began to post his live performance asking for him to drop it. That is when he knew things were beginning to change.
Beano French has been working hard and no matter how hard he’s working and how many people he knows is supporting him, his reaction is, “What is happening right now?!” Even though he was No. 4 on iTunes R&B charts and No. 5 slot on Billboard’s Middle Atlantic Heatseekers chart, he lets everyone know that he has faced adversity, but he did not allow those problems to sidetrack him from his goal. Aside from working hard, praying, and manifesting, he also credits Rents Due for helping him to move forward. Rents Due is a monthly open mic session in Philadelphia, where Beano French hosts and creatives come together for the love of music. “Being around other creatives each and every month kept me going.”
Beano French’s pure love for music has transformed him into the talented R&B artist that we all love. Watch Taste Creators rap it up with Beano French about his recent success, keeping his full-time job, and his hit single ‘Monday Morning’ from his album Just Beano.