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At the beginning of April Alexia and I were fortunate enough to be invited by IWC Schaffhausen to the 77th annual Member’s Meeting at Goodwood Race Track. It’s a big weekend in the IWC calendar as not only do they have their own enclosure they also unveiled their new team vehicle the Mercedes Benz 300 SL Gullwing driven by David Coulthard.



I was wearing the Pilot’s Watch Automatic Spitfire for the day which was fitting as they had the IWC Spitfire due to fly around the world within their private enclosure at the track.

It’s a place with so much heritage which was clear to see when we were taken on the paddock tour. We met a few of the driver’s whose classic cars had been passed down through their families through generations and were still competing annually at Goodwood.

As I mentioned, IWC’s racing team also unveiled their car for the season which is a Mercedes Benz 300 SL Gullwing. To be driven by David Coulthard who actually went onto win 1st place in the Tony Gaze Trophy!

We met a few of the driver’s whose classic cars had been passed down through their families through generations and were still competing annually at Goodwood.

Alexia and I had such a brilliant day, I really enjoyed putting this post together and looking back at the images we captured. Thank you again to IWC for inviting us, we really did have the best time.

I hope you guys enjoyed this post and I'll see you in the comments section

SB. x


This post is in collaboration with IWC Schaffhausen, however all thoughts and opinions are my own.

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Ah man, here it goes. It's been six months since I've updated you guys on the blog. I'm so glad you've enjoyed the last couple of posts, I've had so many messages over on Twitter and Instagram saying that you're excited the blog and vlogs are back and that I'm back doing fashion type content. Reading comments like these are amazing and I often think how lucky I am to have such a supportive community online. I've being doing this for over 5 years now and the fact that you guys continue to follow along with my journey and stick with me even when I'm not pumping out content 24/7 really means a lot.

So, I've got a lot to fill you in on! To say the last six months have been stressful is an understatement. The reason things have been a bit quiet from me on social media is that I've been having to deal with quite a few things personally that's taken quite a bit of time to get through. I'm almost up and out the other side and I can't tell you how good that feels! Life can throw these crazy struggles at you from time to time and when you're in the thick of it, you feel like you're drowning and when you're just about to come up for air another weight gets added to your belt and you're under again. It's very hard to see a way out and it feels like you're never going to get through these low points. Going through a pretty rough time like this and to all of you out there that might be struggling like I was, trust me it gets easier, it's not going to happen over night but if you try to stay positive and take everyday as a step, you can get through it. If I can, you can too.

Being in this type of mental space you can imagine that thinking about being creative and being on camera is the last thing I wanted to be doing. It felt like someone took my mojo away from me. Now don't get me wrong, I can't tell you how fortunate I feel being in the position I am. I mean, I'm currently writing this post whilst out in Japan, riding the bullet train going 200mph (how crazy is that?!) on my way to Kyoto with Alexia. None of these types of opportunities would be happening without you guys following along and supporting my journey and don't think for one second that's not something I think about all the time. It's something I can't tell you how grateful I am for. I would rather be doing this than any other job but that doesn’t mean it doesn't come with it's pressures like all jobs do. Yes I'm lucky enough to not be tied to an office 9-5 Monday to Friday, but there are still so many stresses that come with doing this type of work. I'm not able to ask for time off, if I stop, everything stops. No one is going to do my job for me. So when I'm wanting to take time off to give myself some time to actually work on myself, it's very hard. It's like this machine that you're controlling and it's made up of lots of different factors. Adding to that there's the YouTube and Instagram algorithm which means if you post content less regularly or stop for a while, then your content will go out to less of your audience. So all of that hard work you've put in building these networks up, all of a sudden get's harder. It's all about momentum in this world and as soon as you stop turning the cogs it's very hard to get going again. It's pretty all consuming and I think that is definitely something I've struggled with.

Hopefully you guys will agree that I've never been someone that has played the social media game and since my first videos, my content has always stayed true to its roots. Obviously I'm always wanting to challenge myself creatively and to be constantly trying new things, so upping the production level and overall aesthetic has been a natural progression. However, I'm a pretty particular person and if something hasn't turned out the way I've envisioned it to be then I tend bin it instead of put it out there. Alexia read a quote to me the other month that has been playing on my mind ever since; "Strive for excellence, not perfection" I'm not sure if a quote could resonate more with me and it's something that I'm trying to remind myself of daily.

I'd like to consider myself as a creative, I mean the whole reason I started this blog was for a creative outlet and it was just something that I loved doing. But when you feel like these things that were fulfilling this part of you, aren't anymore, you start to question why you're actually doing it and it looses purpose in your life. That's why I had to take a break. I think the whole industry has completely changed over the last 5 years and with that comes a lot of good change and a lot of bad. Do I miss the days of running around with Louis and Ben on our Penny Boards feeling like we were part of this secret crew that no-one really knew about? Of course, they we literally some of the best years. I don't think YouTube will ever feel that cool again; but things progress and develop and that's ok too. I look back to the early days and have the best memories, but I also look at the now and think about everything that we've all achieved, which goes for everyone in this industry, it's amazing. It's literally kicked traditional media in the face and I love that. Of course I've been a little burnt by how now it's the thing to do and I'm not going to try and promote a fake lifestyle and maintain that everyday is the best day ever. I guess what I'm saying is I'm not here to compete with that. You do you, I'll do me and what 'me' is, is bringing you guys along with me on this journey and giving you an insight into the actual person I am and hopefully, we can connect in some way.

Thinking more about adversities of the last few months, I would say that most people would think of me as quite a chipper happy go lucky kinda guy. So I think when I'm not feeling like that person and not really feeling myself on the inside it's quite hard for me to express how I'm feeling on the outside. Learning more about myself as I get older I'm definitely quite a proud person, which I think I get from my Dad. I'm not one to ask for help and if I'm going through tough times, I just bottle it up and have the attitude of that's life and you've got to crack on and deal with it head on. It's the keeping up appearances which is so draining and a terrible way of dealing with problems. I've learnt that you have to talk about them and verbalising them, getting them out of your mind and talking to someone lifts an unbelievable weight. So I would encourage any of you that might be in a similar situation to talk to someone, whoever it might be: Mum, Dad, Brother, Sister, Auntie, Uncle, Friend, whoever you feel comfortable to listen to these things with you and from my personal experience it's the first step to properly overcoming them.

Overall I think people looking into what I do and who I am would have the perception that everything is going great and I have the best life, which is definitely not the case. And remember that social media is your perfectly curated feed of all the best bits of life. So that person you're following with the perfect feed that gives you wanderlust or sneaker envy, might actually be going through some shit too. So doing something like leaving an encouraging comment could literally make their day. Just think about that.

I think what the last six months has taught me is life is full of adversities and it's how you deal with these and work through them. Talk to people, don't bottle it up, it eats you up and it's not healthy. Life is amazing, remember to celebrate the little things, but also remember it isn't going to be peachy 24/7 and that's ok. Even if it might look like it from the perfectly curated social media feed and all of those people that you look up to, that maintain it, go through tough times too. We all do, we're all human.

Thanks for reading, thanks for understanding and thanks for changing my life for the better. I'm just a normal guy that always got told that I wouldn't amount to much. Things can change, you're not a victim of your environment, you get to pick the person you become. Remember that. I'm trying to.

I'm excited to have my mojo back.

Love you guys,

SB. x

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I’m very excited to collaborate with Selfridges for this blog post talking about Men’s Designer Trainers; it’s such an iconic department store, which in my opinion has one of the best curations of luxury and high street brands. It's one of my all time favourite stores and obviously my favourite part is the trainer section which will always be the place I gravitate to. If you’ve never visited and, like me, you’re a massive sneakerhead, I would encourage you to go and check it out. I’ve picked up a number of my favourite pairs up from Selfridges and unlike online drops, you can try on and compare different styles before purchasing.


As I've mentioned to you guys before, Autumn in the UK is my favourite season for styling, and I’ve recently been combining smarter layers of tailoring with my favourite trainer styles. I feel like it tones an outfit down without looking too casual, especially if you need a transitional work to evening outfit.

A couple of the things I’ve learnt over the last few years of investing in footwear is that firstly, don’t get caught up in the hype, so many times I’ve fallen for the raffle and limited edition pieces because I’ve enjoyed the chase of winning those limited edition trainers, but realistically once I’ve received them, I’ve questioned whether I would have purchased them without the challenge of winning them in the raffle. Secondly I would rather invest in one pair of trainers then purchase four pairs that I might not even wear.

I would rather invest in one pair of trainers then purchase four pairs that I might not even wear.

I recently picked up these Gucci New Ace Stripe Leather trainers which are a different take on the classic New Ace Bumble Bee design (The first pair of Gucci Trainers I bought). At first I questioned whether the Gucci elastic across the top would be too much, but once I’d tried them on, it was actually the detail I loved about the trainer the most.

A pair of with smart tailored trousers, a black roll neck jumper and denim jacket in my opinion creates a perfect balance of an outfit that I can attend meetings in during the day and head out for an event in the evening too. It encapsulates a smart casual look with a hint of luxury, which is my favourite type of style and and area that I often stick to.

I hope you've enjoyed this collaborative post with Selfridges and make sure you check out the designer trainers online.

As always, leave me a comment below I'd love to hear your thoughts.

SB. x

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It’s been 4 long months, but I’m finally back on two wheels. After a crazy journey and lots of physio later; I’m super excited to be riding again! It felt like I’d just been hit with the riding bug and then unfortunately my knee stopped me.

I wanted to make sure that I started this next chapter right and ensure the fitting of my new bike was A-1. Felt super amped to be able to work with Tim on this and building my bike up from a fitting perspective has been incredible. I actually personally built the bike up with Tim (I mostly watched,) but got as stuck in as I could (I now know how to bleed disc brakes correctly). In all seriousness getting to go through this process with Tim was invaluable and I learnt so much. I’ve also got a full blog post and video on the stages of the build coming soon. Very excited to be working more with Tim and can’t recommend Soigneur London more.

None of this would have been possible without my good friend Jordan from G!RO Cycles. A few excited chats over coffee at the cafe and voila now I’m officially riding a Curve Belgie Disc! This is the first road bike that I’ve personally bought and invested in. I honestly couldn’t be happier with my decision; I wanted a bike that would be comfortable chowing everyday miles, whilst still being able to get down and dirty and to come on trips with me. If I wanted to go off the beaten path I can now whack some gravel tyres on, load up the panniers and off I go. If you’re thinking about getting/wanting to know more about Curve then Jordan’s the man to speak to, pop into G!RO and grab a coffee whilst you’re at it!

I wanted a bike that would be comfortable chowing everyday miles, whilst still being able to get down and dirty and to come on trips with me.

So with cycling being something that is pretty new to me, I’m learning new and better ways to ride everyday. However one thing that isn’t new to me is style and quality products, as you guys know it’s something I pride myself in and cycling is no exception. The kit I’ve been riding with is made by Attaquer and I honestly can’t speak highly enough about it, top notch quality, lovely design and I absolutely love it! In these images I’m actually wearing the G!RO x Attaquer Shop Kit and then the race gilet ,which is perfect for the weather currently (I’m also eyeing up their race jacket too!) Make sure you check out their website, or again just pop in and see Jordan where you will be able to try it on for size.

So without going too far into the specifics of my bike, the components I chose and why (this is all coming soon in another post) you’ll notice I’m riding with an InfoCrank power meter. Big shout out to Jam Cycling. This is such and incredible product and something that I’m so looking forward to getting deeper into. I’m going to be sharing my data with you guys and tracking my progress on here, so hopefully it’ll show my rate of improvement over the next 6 months / a year.

It feels great to finally be back on the road again and as I mentioned I’ve got another post coming taking you guys through all the specifics. I really hope you’ve enjoyed this post and here’s to bringing you guys along for all of the cycling adventures!

SB. x


P.S. Thank you Jordan for snapping these pics of me and and taking me and the Belgie on our first ride!

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66°North are a brand that I could talk to you about until the cows come home! I was introduced to them on my first trip to Iceland by my good friend and fellow photographer Benjamin Hardman (he also snapped these images of me). One thing I always think, is just because you're heading into crazy conditions doesn't mean you want to compromise your style and in my opinion 66°North have really nailed that- they're pretty much the only technical outdoor apparel brand that I wear.

The garment quality is outstanding, as the brand's original purpose was to make protective clothing for Icelandic fishermen and workers braving the North Atlantic elements. So goes without saying that 66°North are the brand you want when on your epic cold adventures.

I can honestly say that I've seriously put all of the garments to the test, from winter missions around Iceland and Finland with temperatures falling to -18°c; to Snowboarding trips in the Alps and the Canadian mountains. I really wouldn't want anything else for the job. I'm always confident that I have the correct gear to get me through these trips.

Just because you're heading into crazy conditions doesn't mean you want to compromise your style.

I admire the heritage of 66°North and love how you can still see it plays a big role in the brand's identity, however at the same time they also have their finger on the pulse when it comes to current trends. This results in seriously capable technical gear that doesn't compromise on style.

I think when it comes to braving the elements and being prepared for any adventure you want to tackle, in my opinion I wouldn't compromise on price and would recommend investing in outdoor gear that lasts and 66°North are a brand that I will continually vouch for as being the best for this.

You can find all of the items I'm wearing in the images on the 66°North website, or you can click the product images above.

I hope you've enjoyed this brand highlight post and here's to the next adventure!

SB. x

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My first outfit post of the year is in collaboration with Watches of Switzerland. You guys know that I love watches and in my opinion they’re the ultimate accessory to compliment any outfit. The Watches of Switzerland website is a great place to find inspiration and as they have multiple watch brands, it gives you the ability to compare different brands of watches in one place. They also feature brands you might not find elsewhere, just like NOMOS Glashütte.

They’re a young luxury watch brand from Germany who produce fresh, minimal looking designs, which are powered by in-house created watch movements. I’m a big fan of classic design; the watch I’m wearing in this post is the Metro Neomatik 39 Silvercut by NOMOS Glashütte.

The effortless design combines subtle details to make it stand out. For example, the brushed silver grey face, combined with the red details at three, nine and twelve create an awesome contrast to the seconds hand. Paired with the curved watch face, it’s these embellishments that really caught my eye.

 I’ve recently found myself wearing a lot less colour and have really been enjoying layering neutral tones. This Uniqlo roll neck (which I’ve also purchased in this colour too) has become a uniform staple this month. Paired with this black Carhartt Arctic vest, (which I had to hunt down as I think it’s last season), has been keeping me super warm this month. The jeans are Levi’s Made & Crafted Tack Slim jeans, which are the perfect fit and just get better with age. 

Another staple has been my Fuji X100 F, which has travelled everywhere with me recently. One of my resolutions for 2018 is to take more photos and I couldn’t recommend this camera more, especially if you want a compact camera with amazing quality for everyday travels. It's now pretty much on me at all times. 

A massive Happy New Year to you guys, I'm looking forward to bringing you some really exciting content in 2018! 

Let me know what have been your style staples this month and be sure to check out the Watches of Switzerland website.

SB. x

This post is in collaboration with Watches of Switzerland, however all thoughts and opinions are my own. 

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