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At least once a day I get an email, Instagram DM or coaching client ask me the age-old question of ‘how do I grow my Instagram following?’  Look, I’m not going to lie, Instagram is an amazing tool that when used effectively can boost your business. But I’m also going to set things straight here, there is more to your business than your Instagram following. So, if you’re serious about building a long-lasting, profitable business, can I suggest you start focusing on other important aspects of your business? Start with these five... 

  1. Does your customer even like you? But seriously. Do they like using your product/service? Does it fit them well? Do they like the taste? Would they come back to your business for more? Are they going to tell their friends about you? Have they got an idea of how you could improve your business? I challenge you to start a conversation with your already loyal customers and see how you can better serve them before you go looking for new ones. 
  2. Emails *duh* - If Instagram disappeared tomorrow, would you still have a business? Start collecting emails now. Not sure how? Grab a copy of our marketing eBook and Workbook and write yourself an email marketing strategy ASAP. 
  3. Make irresistible content. If you can find a way to educate and inspire your audience on a regular basis you are more likely to build trust with them. The more they trust you, the more likely they are to spend money with you. Start investing time in writing/filming standout content that your audience won’t be able to resist. 
  4. Review your profit margins. How much money are you actually making? Are you even making money? Next time you catch yourself mindlessly scrolling through the gram, put your phone down, open up a spreadsheet and run the numbers. Perhaps you’re wasting money on pointless subscriptions or you're suppliers are ripping you off big time. The lower your overheads the bigger your profit margin, see if you can find yourself some spare cash. 
  5. Dream Bigger.  The only difference between you and the person you admire is their ability to dream bigger than you. When was the last time you sat down and asked yourself the question ‘what am I truly capable of?’ The first step to achieving greatness is believing that you are capable of it. Believing starts with dreaming. Grab a notebook and pen and write out your wildest dreams, I dare you. 

Bonus Tip: Ok I wasn’t going to give you any Instagram advice but because you’ve made it this far here is a sneaky tip. Be Authentic. Content that is blowing up right now is real, raw images with an authentic, vulnerable tone of voice. Yes, you will share content that prompts your audience to buy, but don’t forget the fun, easy, real relationship building stuff too, be you.

 

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Image by Alex Carlyle

It’s my favourite time of the year, January. When plastering your walls, device screensavers and mirrors with goals and positive affirmations is totally acceptable. 

When done from a place of ease, joy, and abundance, goal setting has the power to focus your energy on your desired outcome and inspire you to achieve your wildest dreams.

As you approach the new year, take some time out to consider what it is that you want to call in for 2018. Use these 5 steps to help you get started and ensure you set yourself up for a successful 2018.  

1. Dream big, without limitations. The idea here is to dream of what is possible in the the next five years. Bill Gates said that ‘people will overestimate what they can do in a year and underestimate what they can do in five years.’ If you fast forward to a day in the life of you 5 years from now, what does that look like, feel like, sound like? Chances are when you allow yourself to dream that far in advance, your goals will be more exciting, scarier and wilder…see what comes up for you. 

2. Work backwards. Once you have your 5-year goals, work backwards and see what you need to do in the next 12 months to start bringing your 5-year plan to life. For example, you might say that in 5 years time you want to buy a million dollar house on the beach front. Therefore a goal for you in 2018 would be to set up a savings account where you will put 10% of everything you earn towards a house deposit. You might even find that some goals you can start acting on today. For example, if you say you want to spend more time with friends, what’s stopping you from setting a date for a dinner party and inviting them all today? 

3. Be specific. There’s no point making vague goals, they won't get you anywhere. The more focused and clear your goals are, the easier they will come into existence. When writing your goals be sure to include the following…

    • Exact numbers e.g save $200,000 for a house 
    • Dates/times that you want to achieve it by e.g by 1st January 2020
    • A way to measure your progress e.g draw out a visual chart that you colour in every time you add to your savings account 
    • Clear action steps. What needs to be done to bring this plan to life? e.g set up a high-interest bank account, automate a monthly direct deposit into savings account

4. Write them out on paper. When you physically take time to write your goals out with a pen and paper you are physically and energetically committing to them. The next step it to put them somewhere that you will see them every single day. Don’t be ashamed of your goals and if you're living with a partner, friend or family member I challenge you to share your goals with them. Put them physically higher than your eyesight so that every day you are looking up towards your new life. 

5. Attach emotion. Goals without an emotional attachment are just words. You have to want it bad enough. What will the new house, more money, a new business or relationship feel like in your body? Once you write out your goals, close your eyes and imagine yourself living them. Let your body fully feel it all and get comfortable with the feeling of having and achieving everything that your heart desires. Unless you truly believe you can have it, you won't get it. Start feeling it today and you’ll be one step closer to receiving it. 

Happy Goal Setting Squad. 

Cheers, 

Kay x 

 

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Ready to take the leap in 2018? Need help bringing your wildest dreams to life? Book a 1 hour business coaching session today. 

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StartUp Creative by Kaylene Langford - 1y ago

Sophia Amoruso, Founder #GIRLBOSS. Photo credit: Cindy Ord/Getty Images

Following the NYC Girlboss Rally, November 2017, New York City, NY. 

“My intention today is to give you the inspiration to just pivot. I don’t care how old you are… The moment we shift our perception, a miracle occurs.” – Gabby Bernstein, Motivational Speaker, Author and Life Coach.

If you’ve never heard of a Girlboss Rally, prepare for the term to soon become a household name in the entrepreneurial world.

Girlboss is the media brainchild of Sophia Amoruso, the New York Times best-selling author of #GIRLBOSS and inspiration for the Netflix comedy series of the same name.

‘We founded Girlboss to create a community and a platform for women redefining success on their own terms,” Amoruso says.

‘Whether through our content or our experiences, our goal is to inform, entertain, and inspire action.’

This weekend, her latest venture partnered with Bumble Bizz in New York City to host a sold-out #GirlbossRally at Industria Studios. 600 attendees from 14 different countries gathered in one of the world’s creative capitals to witness keynotes and panel discussions from some of the most influential female industry leaders.

Speaking candidly about pay equality, activism, and the art of brand building were such innovators as Elaine Welterwoth, the Editor in Chief of Teen Vogue, Whitney Wolfe, the Founder and CEO of Bumble, and Sarah Kunst, Founder, and CEO of ProDay.

“You don’t have to get really good at all this shit to have value. You have value because you are.” – Dr. Lauren Hazzouri, Licensed Psychologist, and Founder of The Practice.

To kick off the event on Friday evening was an intimate Founders’ Dinner at Cadillac House, catered by Great Performances and Women & Whiskies, a support system for women-owned businesses in the food, hospitality, and new media spaces. More than 50 female entrepreneurs attended, who were all recognised as game changers in the landscape of women-owned and operated businesses.


Sophia Amoruso, Girlboss Founder & Whitney Wolfe, Founder of Bumble Bizz

NEW YORK, NY - NOVEMBER 10: Girlboss Founder & CEO Sophia Amoruso and Bumble Founder & CEO Whitney Wolfe attend The Girlboss Founders' Dinner Hosted by Girlboss and Bumble Bizz on November 10, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


The Girlboss Founders' Dinner Hosted by Girlboss and Bumble Bizz

NEW YORK, NY - NOVEMBER 10: A view of the table settings at The Girlboss Founders' Dinner Hosted by Girlboss and Bumble Bizz on November 10, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


The Girlboss Founders' Dinner Hosted by Girlboss and Bumble Bizz

NEW YORK, NY - NOVEMBER 10: A view of the decor at The Girlboss Founders' Dinner Hosted by Girlboss and Bumble Bizz on November 10, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


The Girlboss Founders' Dinner Hosted by Girlboss and Bumble Bizz

NEW YORK, NY - NOVEMBER 10: Bumble Founder & CEO Whitney Wolfe, Rebecca Minkoff Creative Director Rebecca Minkoff, Girlboss Founder & CEO Sophia Amoruso, and author Gabby Bernstein attend The Girlboss Founders' Dinner Hosted by Girlboss and Bumble Bizz on November 10, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


The Girlboss Founders' Dinner Hosted by Girlboss and Bumble Bizz

NEW YORK, NY - NOVEMBER 10: A view of the table setting at The Girlboss Founders' Dinner Hosted by Girlboss and Bumble Bizz on November 10, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


Founder & CEO Sophia Amoruso and Bumble Founder & CEO Whitney Wolfe

NEW YORK, NY - NOVEMBER 10: Girlboss Founder & CEO Sophia Amoruso and Bumble Founder & CEO Whitney Wolfe speak at The Girlboss Founders' Dinner Hosted by Girlboss and Bumble Bizz on November 10, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


Girlboss Founder & CEO Sophia Amoruso and Bumble Founder & CEO Whitney Wolfe

NEW YORK, NY - NOVEMBER 10: Girlboss Founder & CEO Sophia Amoruso and Bumble Founder & CEO Whitney Wolfe (center) attend The Girlboss Founders' Dinner Hosted by Girlboss and Bumble Bizz on November 10, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)

In the same spirit of Girlboss, the day-long Saturday rally hosted a series of incredible conversations about success, failure and becoming the boss of your own life. In partnership with high-profile brands and organisations such as Google Chromebook, Pinterest, Nike, WeWork and Women at Forbes, the rally served to inspire and build fresh content partnerships, creative collaborations, and on-site activations.

Google Chromebook provided a Startup Studio for workshops and seminars dedicated to laying down the building blocks for female founders and aspiring business owners. Pinterest and Bumble Bizz introduced new media-based projects such as co-curated Pins and a professional headshot photo booth to encourage real-time collaboration.

If Amoruso’s reputation for innovation and the powerful female start-up scene of NYC are anything to go by, aspiring entrepreneurs should prepare for a new era of creative girl bosses ready to build their empires.

Hustling towards your goals unapologetically is what we're all about over here at StartUp Creative so naturally, we're big fans of the #girlboss movement. What an incredible example to see the powerhouses of the startup world come together to lead, create and inspire women in business.

Thank you for being such an authentic example of collaboration Sophia, and for using your influence to pull together such a valuable event for women in the startup scene.  We're looking forward to seeing what you do next. 

To know more about Girlboss and any upcoming events or opportunities, head to their homepage: https://www.girlboss.com/ or follow them @girlboss.



Girlboss Rally Hosted By Sophia Amoruso's Girlboss

NEW YORK, NY - NOVEMBER 11: The Muse Co-Founder & CEO Kathryn Minshew, Carol's Daughter Founder Lisa Price, Brother Vellies Creative Director Aurora James, and Girlboss Founder & CEO Sophia Amoruso speak onstage at Girlboss Rally Hosted By Sophia Amoruso's Girlboss on November 11, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


Girlboss Founder & CEO Sophia Amoruso and Model & Author Ashley Graham

 NEW YORK, NY - NOVEMBER 11: Girlboss Founder & CEO Sophia Amoruso and Model & Author Ashley Graham speak onstage at Girlboss Rally Hosted By Sophia Amoruso's Girlboss on November 11, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


Girlboss Rally Hosted By Sophia Amoruso's Girlboss

NEW YORK, NY - NOVEMBER 11: The Muse Co-Founder & CEO Kathryn Minshew, Carol's Daughter Founder Lisa Price, Brother Vellies Creative Director Aurora James, and Girlboss Founder & CEO Sophia Amoruso speak onstage at Girlboss Rally Hosted By Sophia Amoruso's Girlboss on November 11, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


Girlboss Editor-in-Chief & COO Neha Gandhi

NEW YORK, NY - NOVEMBER 11: Girlboss Editor-in-Chief & COO Neha Gandhi attend Girlboss Rally Hosted By Sophia Amoruso's Girlboss on November 11, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


Girlboss Rally Hosted By Sophia Amoruso's Girlboss - Day 2

NEW YORK, NY - NOVEMBER 11: Girlboss Founder & CEO Sophia Amoruso and Bumble Founder & CEO Whitney Wolfe attend Girlboss Rally Hosted By Sophia Amoruso's Girlboss on November 11, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


Girlboss Founder & CEO Sophia Amoruso

NEW YORK, NY - NOVEMBER 11: Girlboss Founder & CEO Sophia Amoruso speaks onstage at Girlboss Rally Hosted By Sophia Amoruso's Girlboss on November 11, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


Girlboss Founder & CEO Sophia Amoruso

NEW YORK, NY - NOVEMBER 11: Girlboss Founder & CEO Sophia Amoruso speaks onstage at Girlboss Rally Hosted By Sophia Amoruso's Girlboss on November 11, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)


Girlboss Rally Hosted By Sophia Amoruso's Girlboss - Day 2

NEW YORK, NY - NOVEMBER 11: COVERGIRL Senior Vice President Ukonwa Ojo, Muslim Girl Founder Amani Al-Khatahtbeh, and Girlboss Editor Deena Drewis speak onstage at Girlboss Rally Hosted By Sophia Amoruso's Girlboss on November 11, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Girlboss Media)

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Image: Alex Carlyle

So, you’ve launched your business and you’re looking to reach and engage more customers. It’s a busy marketplace out there! And for the small startup company, it can be a challenge to break through the online chatter, especially when you’re competing with global brands dropping millions and millions of dollars on marketing campaigns each month.

But fear not! There are still many effective and affordable ways for your company to stand out from the pack and attract more of your ideal customers. Here are five tips for success:

  1. Added Value. Don’t expect customers to come looking for you--ain’t nobody got time for that. It’s up to you to give your customer a reason to find you. Launch a blog and/or develop engaging, multi-media content (video is trending right now) to add value to customers’ lives, because you care, not because you have to.

  2. Five Star Service. Don’t underestimate the power of customer service. And many Fortune 500 companies don’t always nail personalized customer service. Engage with your customers at every opportunity. Let them know that you’re listening and grateful for their business. Send a personal handwritten note, reply to Instagram comments and DMs and be present and understanding of their needs and feedback. When you engage with customers and satisfy their needs, you will attract lifelong super fans.

  3. Collect Emails. If you don’t already have a growing database of customers’ email addresses, get on it ASAP. And once you’ve built an audience, engage with them. Sending regular emails (daily, weekly, monthly) allows you to build a consistent relationship with your customers. Provide incentive to new customers who join your newsletter (discount codes, checklists, guides, playlists), and be humble, real and respectful in your communications. Remember: It’s a privilege to land in their inbox #nospam.

  4. Be Consistent. Of all the creatives I’ve met who are leading powerful businesses, nine out of 10 claim consistency is key to their success. Be transparent with your goals and strictly enforce your brand values and identity. Set schedules for posting new content and outline what you will do, and not do, as a business. Be consistent with defining your ideal customer and the change you want your business to make to the marketplace.

  5. Move Quickly. Be nimble, fast and creative. Free from slow-moving corporate institutionalism, small businesses have the advantage and opportunity to creatively think on their feet, produce out-of-the-box ideas and work with like-minded creatives who share the same vision. Having come from the corporate world, I had to personally unlearn slow-moving, bureaucratic processes and learn to be comfortable with taking swift action with the potential for massive change. This resulted in exciting and creative collaborations that delivered measurable spikes in my social media engagement and overall brand awareness.

 

For more marketing tips and how-to advice grab our eBook & workbook

200 pages of straight up marketing tips and tricks just $67 

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Halloween is traditionally a time of endings. Originally an old tradition that signified the ending of the summer months and the day on which the souls that died the previous year traveled to ‘the other side.’ The new year and beginning of the winter cycles were celebrated the next day on the 1st November.

I’m personally a sucker for traditions, rituals, and ceremonies. I aim to practice some sort of significant self-made ‘ritual’ once a week. Be it setting my intentions for the week ahead on a Sunday night, acknowledging the things I’m grateful for over wine with friends on a Friday or something surrounding the moon cycle, a hot cup of Cacao and burning Palo Santo.

I’ve found great power in these practices over the years. There’s something meaningful about taking time out of the everyday hustle to observe how life is playing out. To set clear intentions for what it is that I really want for my life and take notice all of the old habits that are no longer serving me.

I’m all for building authentic, real businesses with real people and I’m certain that without first facing our own shit as humans, we can’t possibly reach our full potential as entrepreneurs.

So this Halloween, let’s get comfortable with death and dying and use this time to let go of all the things that are holding us back, that no longer serve us and allow our limiting beliefs to die once and for all.

By taking time out to observe what beliefs, patterns, and habits are playing out in our life, we are able to pull out the weeds that are holding us back and make space for more of what we truly want in our lives.

This Tuesday 31st October join me in taking some time out to reflect on the following questions in order to let go of the old and make way for the new. 

Letting go:

  • What old attachments, stories, and beliefs are you holding onto that need to die?
  • What limiting beliefs are holding you back from reaching your full potential?
  • Where are you allowing self-doubt to hold you back from taking action?
  • What lessons have you learned from your life experiences this past season?

Now take time to bid farewell to all that you wish to let go of. 

Calling in:

  • By letting go of the old, I am making more space for ….
  • If I were to take massive action, without fear between now and the end of the year what could I achieve?
  • What do I want more of in my day to day life?

Take a moment to sit in gratitude and hope for your present life and your abundant future ahead.  

 

Ready to take massive action?

Only a handful of 1:1 Business Coaching sessions left for 2017. Get in quick. 

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