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Video content is popping up everywhere in the digital world these days. Despite its popularity, there is a common misconception that simply uploading a video to YouTube or Facebook is that’s all that is needed; however, that is not the case. You may not realize it, but optimization is crucial to the success of your...

The post Optimize Your Video Content With These 4 Critical Tips appeared first on Stacey E. Burke, P.C..

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If you are undertaking a content marketing strategy or launching a new website, you need to understand a concept called “readability” and the effect it has on SEO value and user experience. While readability was not always an important factor to consider for SEO, it’s becoming hugely significant and you will need to be mindful of it.

The post Here’s What You Need To Know About Readability appeared first on Stacey E. Burke, P.C..

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With the rise of mobile devices, tablets, and voice search over the past few years, the way we interact with search results is changing. Mobile devices now account for 50 percent or more of all traffic to websites (depending on the industry), and voice search (i.e. using your voice to ask an internet connected device such as Siri or Alexa a question) is projected to account for 50 percent of all searches by 2020.

The post Google’s Evolving (Again). Here’s How. appeared first on Stacey E. Burke, P.C..

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Today we are sharing a few things not to do on your company Facebook page, which should ultimately help your page flourish with the best of them.

The post 3 Mistakes Your Law Firm Is Making On Facebook appeared first on Stacey E. Burke, P.C..

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You likely receive multiple email advertisements or newsletters every single day in your inbox. With so much email to wade through, how can a sender make sure their recipients notice theirs? The significant and often overwhelming volume of email marketing leaves many businesses wondering how to get their emails read by consumers – and one...

The post 10 Tips To Make Your Email Newsletter Stand Out appeared first on Stacey E. Burke, P.C..

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For most attorneys thinking about social media marketing, the task of starting a YouTube channel for their law firm isn’t often top of mind. Oftentimes we think of YouTube as being reserved for younger generations to watch everything from makeup tutorials to cooking videos and everything in between. With that being said however, YouTube’s platform is actually a great place to market your law firm and its service offerings. It is actually the second-largest search engine after Google, with 1.9 billion monthly active users. Here are a few tips and tricks your firm can use to successfully run a branded law firm YouTube channel.

The post Why You Shouldn’t Ignore YouTube appeared first on Stacey E. Burke, P.C..

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Depending on who you ask, writing titles for your content may be the easiest or hardest part. Regardless of whether or not titles come to you naturally, it’s important to know the difference between a good title and a bad one. This might seem obvious, but the truth might just surprise you.

The post How To Write The Best Titles For Your Content appeared first on Stacey E. Burke, P.C..

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Read answers to some of the most commonly asked questions and concerns regarding email signatures.

The post 4 Common Questions About Email Signatures appeared first on Stacey E. Burke, P.C..

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Part One: Negative Reviews on Facebook and Google Practicing law is providing a professional service, and thus law firms benefit from online reviews. However, opening yourself and your law firm up to receiving reviews doesn’t just allow for positive news. Receiving negative feedback can be devastating, as these reviews are often left flippantly, sometimes even...

The post What Lawyers Can Do About Negative Reviews appeared first on Stacey E. Burke, P.C..

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Business development is a revenue generation tactic most law firms are familiar with. Strategies can include attending and participating in CLE’s, submitting your written work to legal and academic journals, and more. With this in mind, it’s important to know how to expand on business development basics to further your firm’s reach and to ensure you are getting the most out of your efforts.

The post Expand Your Firm’s Business Development appeared first on Stacey E. Burke, P.C..

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