Images attract a larger share of search traffic than what people actually could think of. About one-fourth of search traffic happens on Google Images. And as you may have already noticed, even when you are searching for traditional web results, images pop up in Google’s featured image block as one of the top results.
The point is, images are playing a huge role in search results because of Google’s recent “view image” changes. Google has removed the “view image” button to inspire visitors to click the “Visit” website button. Meaning visitors will be directed to the webpage on which the image has been hosted. This could mean more traffic to the websites and social media channels hosting your top-ranking images.
Also, make sure to upgrade labels, tags, descriptions, and image data to help Google identify what your picture is about and the context. Better indexing ensures better placement of your image in the search results.
Here I walk you through 7 guaranteed ways to get your images on Google’s Radar:
1. Use Original, Page-relevant Images
Focusing on images is human. So, it comes as no surprise when images draw the attention of the audience more than texts. And if you have posted a compelling picture, in keeping with the subject matter, it will surely leave an impact on the readers, who might even want to share your content, too.
So, find images that will resonate with the audience at the emotional level. Try images that have a pinch of humor, drama, or romance in them. Better yet? If you could incorporate an original image, it will be perfect
from an SEO perspective.
Further, avoid royalty free images because people may have seen them more than a thousand times. So, take some time out to capture a photo related to your company and use it instead.
2. Add “Alt Text” for Better User Experience
On the one hand, using Alt text helps create a better user experience for visitors, on the other, it supports web crawlers better understand your images and, in turn, increase the relevance of your content with search engines. Additionally, with the screen-reading tools, you could even describe the images to visually impaired readers.
However, your alt text should be descriptive, yet specific. And, more importantly, it should be keeping with the image context. Consult top SEO agencies to get your image optimization right at the first go.
3. Try Multiple Images for Better User Journey
Images communicate messages better than text. So, use multiple images
because it makes the user journey easier. For instance, if you are selling a car, just highlighting the exteriors won’t be enough to draw traffic to your site. You need to highlight the interiors as well such as lights, engines and more.
Notwithstanding the number of images you use, you need to test their effectiveness before publishing them. That’s because using more images might increase the load time of your pages, and at the same time, more images enhance user experience and lead more conversions. So, test different options to find the best available option for your audience.
4. Use Optimal File Size without Distorting Quality
As I mentioned, you need to experiment with multiple images if you want to more traffic for your post. But then, there’s this risk of slow loading as well. So, the best way to counter that is to reduce the file size of your images. You could do this by resizing and compression.
Make sure that your overall image size shouldn’t be more than what’s required. To reduce the image file size, you can make use of Adobe Photoshop’s “Save for Web” functionality.
5. Avoid Copyright Conflicts
More than the image files you choose to upload, it’s more important to ensure that there are no copyright conflicts. Using unlicensed images from stock photo providers such as Shutterstock, Getty, DepositFiles and more could lead to an expensive lawsuit.
So, use free images from the web, if using high-quality, original images seem to be an expensive proposition for you.
6. Use Content Delivery Networks (CDNs) with Caution
Content Delivery Networks are ideal for hosting images and other media files. They increase page load speeds and solve bandwidth issues. But, there’s one serious issue related to backlinks. As you already know, the more backlinks you have, the better your site does in search engines.
By posting your images on a CDN, you are taking down the image from your domain. So when anyone links to your image, they’d be linking to your CDN domain and not your website.
Therefore, find out whether you need CDN for your business or not:
If your site is receiving some 1000 visitors daily, it means your current hosting can manage the load.
If your site is doing tons of business every month, then it is a good idea to use CDN to solve bandwidth issues.
It always better to hire professional help to strategize with CDNs.
7. Avoid Decorative Images
Usually, websites use a myriad of decorative images in the form borders, background images and more. Any image that’s not related to the product is considered to be a decorative image.
No doubt decorative images make the pages alive and happening, but it could result in larger image files and slow load times. So, think twice
before loading your post with decorative images.
If you still want to use decorative images, here some tips that would help you reduce their file sizes:
For borders and simple patterns, convert them into PNG-8 or GIFs. Use CSS to create colored areas instead of images. You can even shrink your background images without ruining the image quality.
Sum and Substance
There you go! Seven image SEO strategies to make sure Google Indexes your images. Now you know that you are supposed to use more original, high-quality images. Avoid CDNs if possible and use multiple images with low-file size and so on. But, no matter what, optimization is complex. And these tips are just tip of the iceberg. So, if you have any more suggestions, you can leave them in the comment section.
Tech startups are popping up across the globe like daisies in springtime. If you can think of it, there’s probably a startup already in the works for it. This isn’t a bad thing — it’s increasing innovation in the tech industry and making materials and products more readily available to the general public. Robotics startups are a trend that’s been growing exponentially for the last few years. Why are so many robotics startups on the rise?
2016 was the best year for the robotics industry as a whole to date. Investments climbed by 52 percent from the previous year, giving even the newest startups the support that they needed to create amazing new products. This dramatic growth seems to suggest that investors are becoming more comfortable with the idea of robotics, which is a good thing for both the industry and the related sectors that might be able to take advantage of these innovations.
Many industries already rely on robotics in some form, from the Da Vinci surgery robot used in medicine to the massive assembly robots used in many automotive plants.
The robotics industry is already starting to disrupt other industries. The medical robot industry is expected to grow more than 21 percent between 2016 and 2021, with shipments nearly tripling in that period. Robotic startups are capitalizing on this growth by getting in on the ground floor.
Companies that design pneumatic robotic arms, which are better for delicate work because the air-powered servos provide better control than their electric counterparts, can create their products to meet a company’s specific needs instead of mass producing generic designs.
There are also so many startups making an appearance in the industry right now that companies can afford to be picky, choosing the designer that fits their needs the best, without necessarily damaging other startups.
Robotics isn’t limited to assembly and surgery, which is part of why so many new startups are popping up. Nearly any industry can benefit from custom robotics. Two of the biggest challenges in the agricultural sector right now are a lack of full and effective automation and problems with labor availability. Both of these problems can be solved with the application of robotics — and some of the biggest names in farming equipment are already working on getting in on the ground floor.
John Deere, the most famous tractor brand in the world, is working on perfecting self-driving tractors. Once these tractors are ready for release, they could allow farmers to focus their attention elsewhere while the tractor does its job without oversight. With the need for food climbing exponentially every year — we’ll need 70 percent more food by 2050 than we did in 2005 — the move toward agricultural automation makes perfect sense.
This subject of robotics is expected to grow in leaps and bounds in the next decades. By 2020, the agricultural robotics industry is supposed to be worth 11.1 billion, and will nearly triple in value by 2050.
Why are so many robotics startups popping up? Because the industry is exploding and everyone wants to get a front-row seat to the robotics revolution. Everything from agriculture to medicine can benefit from these innovations, as long as there are companies that are willing to make them.
If you are wondering whether your property restoration company should be on a social platform, the answer is yes. Despite what you have heard social media is a great resource for your property restoration business to connect with current and potential customers.
However, with so many popular social media sites available, it’s easy to feel overwhelmed, especially if you are a beginner. To aid you to navigate your way towards success in social platforms, we bring you three social networks that will help you build a strong social media presence for your property restoration business.
This should come as no surprise to you that Facebook tops the list – with nearly 2.3 billion users and counting where else it will be. It is one platform that can get you high-quality engagement and conversion. Therefore, it is the best social media platform for your Property Restoration Business. Many restoration businesses such as Brickwork Property Restoration are already using Facebook to great advantage. Here are a few quick tips to ensure your Facebook success:
Post regularly – You do not need to post 5 times a day, once in a day is all you need for a starter. You do not want to overwhelm your readers with too much content. Just be sure to post every day so that you are always on your audience’s newsfeed.
Always include an image or video with your Facebook post – Posts with images receive roughly 2.3x more engagement than those without. Facebook users view nearly 100 million Facebook videos on a daily basis. You too can create a video relevant to property restoration and use it for audience engagement. A before and after video of a restoration process will be great.
Keep it short and sweet – People do not have the patience to read long-form content while using social media. So use short and simple content to receive higher engagement. Your long-form educational content will be more suited for your business blog. However, you may post excerpts of the same on social media to create interest.
Don’t go all business – All business and no fun will make your Facebook page a dull one. To engage the audience, it should be the other way round. Maintain a 60:40 rule to engage the audience. Post 60 percent content about fun facts, do a poll, post inspirational contents and keep the other 40 percent strictly business. You will get a very good result if you follow this method.
Include a Review Section – Once your Facebook presence gets stronger, you should include a review section to your Facebook page. It will help your business earn the trust of your prospects and you will end up getting more business from your social media. For Example – Brickworks Property Restoration has included a review section to their Facebook page. They have also put a call button at the top right corner of the page to make it easier for the visitors to contact the business.
This fast moving, micro-blogging networks boasts over 330 million monthly active users, and you need to be connecting with them. Here are a few tips for your property restoration businesses Twitter account.
Be Visual – Adding an image to all tweets will bring you added engagement. Studies show tweets with images get 150% more retweets, 89% more favorites and 18% more clicks!
Be On Time – Make sure you are sending out business related tweets at the optimal time. check out your Twitter Analytics to find out when the largest percentage of your Twitter audience is online and make good use of that time.
Be Available – Millennial consumers expect a 60-minute response time from the businesses they interact via Twitter or any other social media platform for that matter. So don’t forget to check your social media several times a day and handle any issues before it goes too far.
LinkedIn is one network where you can network with professionals and other businesses. You can use this network to attract B2B services. Also, you can be a part of LinkedIn groups for property restoration businesses and engage a greater share of social media users. A few tips –
It is a network for professionals and businesses. So, be careful with your language.
Add a professional looking about page
Add a space for reviews
Social media is where your prospects are. And therefore, your business should be there too – at least on the key sites. Not having a social media presence today means losing out on a number of business opportunities in the future.
Many of you check their social media feeds, emails, and personal blogs first thing in the morning. But have you ever thought about what will happen to your social media profiles, personal blogs, and email accounts when you are no longer there to do so? Now is the time to give it some thought.
With more than 10000 Facebook users dying every day, the U.S. Government is recommending that you add your final wishes regarding your online assets to your will.
“If you have social media profiles set up online, you should create a statement of how you would like your online identity to be handled. Just like a traditional will helps your survivors handle your physical belongings, a social media will spell out how you want your online identity to be handled.”
Right now, it is up to the family of the deceased to decide on that matter and they are choosing one of these few available options –
leave them open so loved ones can post memories.
convert the profiles to memorial pages.
delete them completely.
As for personal blogs you can allow someone to take it over or take it down. Email accounts are however the trickiest to deal with. It contains a lot of useful information, confidential ones, and somethings that may allow a person to see them in a whole different light.
Dealing with these online assets can be a little overwhelming for grieving loved ones, especially if they find the information they aren’t expecting to see. And for this very reason, you should include your wish regarding your online assets to your last will and testament form. All you have to do is find a law firm that will draw a custom last will and testament form for you and process the same.
However, do not think about including your usernames and passwords for specific sites in your will, because once a will is admitted to probate, it’s public information. You can reference a separate document that contains all of your account details, or draft a trust with a digital asset plan so that none of your usernames or passwords could become part of the public record.
You can assign one person you trust with the document containing your usernames or passwords and they can carry out your wish regarding your online accounts. Whomever you choose to take care of sifting through years of electronic communications would have to be someone you trust to not share (or even read) things that you ask them not to. That may be too great a temptation for many.
However, if you are entrusting someone with your usernames and passwords, make sure they are up to date. An old or expired password won’t be of much use to them.
Alternatively, you can take help of free services such as DeadSocial, or Facebook apps like If I Die to leave your social media legacy behind. With these, you can keep on wishing your children on their birthdays for the rest of their lives or leave a video or a written message on your social media account.
Moving on to a more sensitive subject, you might not want to share a certain part of your online experience, especially with your near and dear ones. These include your online dating profiles, alternative accounts, and the sort. Leaving these to your family may mean giving them more pain than they deserve. Whatever you choose to do with your online properties, the worst thing will be not taking an action. leaving the fate of their online accounts up to the legislature or a frustrated family member is not a solution you would want.
Therefore, next time you log on to Facebook, take a moment to think hard about how you would like your information to be handled once you are no longer there to use it. It will be wise to include a social media will among your last will and testament.
Email marketing rocks – despite what you have heard about it. Sure, with the prevalence of social media, and different types of messaging, this traditional digital marketing format feels relatively old. However, it still remains one of the most powerful and thoroughly understood forms of communication. And that’s the reason you need to have an email to create an account in almost all social media platforms.
As a business owner, you can reap significant reward with email lists. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the US. Can you say that about your social media marketing campaign?
Why Email Marketing Is Still Effective?
Email marketing has certain advantages over other modern media.
It is a direct communication channel – Every person on your list receives an email the same way that they’d receive a piece of mail, and not as a piece of content in a newsfeed.
Email is necessary for growing your traffic – While people can go for days without checking their social media and chats, they essentially check their email several times a day. So, it is essential to draw their attention via emails. While only 5-15% of your social media followers will get notified about your post while checking their newsfeed, email marketing will ensure that everyone in your email list gets the info via mail. If even 25% opens the mail, they will know about your post. And if 5% of them clicks on the link, that’s a lot of people reading your blog at such a short span of time.
Email is highly customizable – You can create an email campaign on any subject, and add any bells and whistles that you need to get the job done. It can be used to ask readers some questions, add a personal touch, or make a connection with your readers. It’s also incredibly inexpensive and easy to use.
An email is a great tool for sales – When done right, your email list consists of people who trust your brand and are genuinely interested in what you are selling. Therefore, those people are more likely to make a purchase than any of your social media followers. Many successful business owners would agree with us – money is in the email list.
Email can help you grow your social media channel – Chances are that your regular readers do not follow you on social media. With the help of email, you can persuade them to follow you on Facebook, Twitter, and the likes. Host a contest or giveaway on social media and notify the readers in your email list about the same. They are more likely to follow you after this.
The Secret to a Successful Campaign: A Great Email List
However, emailing people randomly will not bring you great results. For that, you need a quality email list. For a successful email campaign, you should start building a targeted email list that is rich in:
Quality – You want real information from real people who check their email frequently.
Relevance – These people should be sincerely interested in your brand and industry.
Volume – If the first two priorities are met, you can start focusing on quantity.
But let us stop you before you waste tons of money on buying email lists. These lists seldom have quality information relating to your brand or industry. And sending email to random people gives you the impression of a spammer, which is bad for your business.
Instead, start building your email list organically. Not sure how to do that? Here’s a step-by-step guide:
How to Build Your Email List (Step by Step)
Step 1: start building your email campaign
You do not need to have 100,000 contacts to build a strong email marketing campaign. Just use one of the many email marketing services such as Constant Contact to build your email list. Here you can import all your customer contact from your CRM system and categorize them as per your choice. This will help you use different email tactics for different groups and make the most out of your email marketing campaigns.
Step 2: Create an email list
After signing up with the email marketing platform, you will be asked to create a test list. You can use a simple name for the list, add some random emails and save a list. Yes, it’s that simple.
Step 3: Add organization info
In the next step, you need to add your organizational info such as website, address, industry, and logo etc. Once done, you can save the information.
Step 4: Create an email
Most email marketing services offer you a number of well-designed templates that can be tweaked according to your needs. Select one such template and you will be taken to the drag and drop editor. Using the editor, you can add your own images, text, and branding to give your emails a personalized touch.
Once you are done customizing your email, you can click “continue” and you will be taken to the final options page where you must select a subject title, add from and reply to emails and names, and select sending options. You can also schedule a time for sending emails or chose to send the same immediately.
Professional email marketing services also allow you to grow your email list using your blog, add an email marketing sign up form to your WordPress blog and even add your WordPress post to your email marketing emails.
Never underestimate the power of an effective email marketing campaign. When done rightly, it can help your business in more way than one.
As a business owner, you will be on the constant lookout for services that can help you. One such software you may consider using is a Help Desk. Let’s explore how this could be beneficial to your business.
One of the key advantages of helpdesk software is that it allows IT problems to be resolved in a timely manner. This can be by either the IT employees or even the person who lodged the enquiry depending on how the software is built.
Many of the programmes on the market have the capacity for a self-help system. That means that any employee can log onto the system with a problem and follow an automated response to try to fix their issue. If the problem cannot be solved through this automated system, data can be compiled and presented to the IT technician for further analysis.
Higher Productivity for All
Productivity will be increased for the IT department as they will only have to focus on tasks of high priority. Even when they do, they will be starting with a bank of information provided by the self-help program so it will take them less time to sort the issue than if they were starting from scratch. They will also be able to tackle those high priority tasks in the most logical order as the Help Desk will organise this for them.
It is not just the IT team who will benefit from improved productivity. Regular employees will have to spend less downtime waiting for their computers to be fixed. They will also have to spend less time in communication with the other members of the team and the IT department as this can all be handled through the Help Desk’s software.
A Help Desk software is also advantageous to businesses as you can use it to gather a database of previous errors. This database will be invaluable when it comes to tackling future problems and can be used by all different employees in their work.
Incident prevention is just as important as problem-solving and Help Desk software can help you to achieve this. By analysing previous reports, you will be able to implement strategies to head off the problems before they can arise. Giving multiple employees access to it will also turn it into a collaborative effort which the entire team can be proud of. You will notice an upswing in productivity if employees can just head to this database with an enquiry instead of having to approach multiple colleagues for an answer.
There are many reasons why a Help Desk software application can be advantageous to a business but every employer should consider implementing one simply for its productivity benefits. Many different areas of your business will profit from the improved infrastructure such a piece of technology will bring you. Your IT technicians will find it much easier to complete their tasks while other employees may be able to find their own solutions with the application’s guidance. If you think you need such a system, take a look into Help Desk applications today.
Party buses are the most happening things among party-goers right now. People just love the freedom to move about the party bus while heading to and from your destination. It’s fun, fabulous and fast-moving – what more can you want while partying?
And now that manufacturers are including amenities such as fog machines, laser light shows, fiber optic lighting, and high-quality sound systems, these vehicles look like a rolling nightclub. As a result, hiring a party bus has become a popular choice among party lovers.
So, what type of parties can take place on a party bus?
A party bus seems to be the ideal vehicle for bachelor and bachelorette parties, but there are other party occasions including birthdays, engagements, retirements, anniversaries, divorces, and holiday parties where a party bus can be your fun ride. A party bus can also be a sweet ride for Super Bowl Sunday, concerts, music festivals, community social events, and many such events. All you need a little imagination and creativity.
Now that you have a fair idea of the party market, let’s discuss how to attract specific groups who will be interested in party buses. You need to focus your marketing in a way that catches the attention of the target audience.
Sure, advertising on radio, TV, newspaper, magazines, websites, email blast, in-car advertising, banners, and on-hold messages can entice your target audience. But social media can be your ultimate marketing tool for marketing party buses as that is where most of your audience is. Here is a social media marketing strategy that can help you market your party bus service:
Find the right channel
Look for your target demographic on different social media channels. While you will find general party-lovers on social media platforms like Facebook, Twitter, and Instagram, finding the right prospects for special occasion parties may require you to advertise of wedding or music or community-oriented forums and social communities. Once you have reached your target market, you will have to pay attention to their taste and preferences to tweak your social media marketing strategy.
For example – All About You Limos party bus rental from Saint Louis attracts the wedding crowd through advertising and teaming up with various wedding planning websites, forums, and community pages on social media platforms. But having a well-maintained and fun social media presence on Facebook, Instagram and other social media platforms get them the exposure they need.
Generate quality content to tell your story
There is no alternative of quality original content. And the best way to market your party buses is through visual or audio-visual content. So, wear your best party suit, and click photos and videos of your party bus. Talk about the themes, the features in a video and post it on Facebook, Twitter or Instagram. Use visual content that screams the party atmosphere without drowning your message. In fact, a mix of trending posts, party bus history, throwback photos, and upcoming events can create a content-rich social media page that appeals to your audience.
When it comes to social media, consistency is the key. Post content, talk about recent events and give important information about your business on social media and do it on a regular basis. Make a content calendar and stick to it.
Make good use of user-generated content
While the privacy of your customers is a top priority, you can still ask for some user-generated content from them and use it on social media to create a buzz around your party buses. It will be a fun way to engage your audience, get people talking about your business and showcase the type of party buses you have.
Promoting your party buses online is the best way to give your rental business a boost. Just remember to strike the balance of fun, facts, and promotions to create a killer social media presence.
Do you want to add background music to a social media video that you’re creating to set its mood and tone? The emotional weight of the right music track is something that you shouldn’t underestimate, and it can be a potent tool to engage viewers on social media.
That being said when you want to add background music to social media videos, you first need to decide on its placement. It may surprise you but that is actually more involved than you might realize, and there are several factors that need to be considered.
Define the Role of Background Music
To start figuring out where to place the background music in your video, you should first define its role. Are you adding background music to drive the video and help to deliver its message? Is the music there mostly just to accentuate the video at certain points?
The role that you want background music to play will depend on the type of video that you want to create and its structure. If the background music is meant to drive the video’s message it will normally be playing throughout the video – or at least a significant portion of it.
However if it is not, the placement may be more situational and you may only want it to play during some parts of the video.
Consider the Type of Music
Another important factor to consider is the type of music. Some music can be overpowering, in which case you may want to use it sparingly so that it doesn’t distract viewers from the message of your social media videos.
On the other hand some music can be more subtle and support the video and its message without drawing attention away from it. In that case you will have more leeway in terms of how you choose to position it.
Aside from broadly considering the type of music, you should more specifically look into whether or not it has vocals. If vocals are present in your background music you won’t want it to clash with the voice-over or existing audio of your social media videos.
Weigh Different Types of Popular Placements
Based on the factors you’ve considered, you can start to look into different types of placements for your background music. In particular there are a few popular placements for social media videos that you could start with:
Background music that spans the entire video
Adding background music that plays throughout the entirety of your social media videos is good if you want it to drive the video. However you may need to cut and loop it at various parts to get the timing right, especially so that it peaks at the right time.
Intro and outro music as bookends
Another popular placement for background music in social media videos is solely for the intro or outro (or both). In that placement the background music won’t interfere with the content of the video, or draw any attention away from it.
At certain parts of the video
At one point a very popular way to add background music to social media videos was to insert them at certain parts, using fade-ins and fade-outs to ensure it doesn’t clash with the video content. It is best to only use such placements if the background music isn’t that overpowering however, in which case it can accentuate the video.
At the end of the day there is no ‘one size fits all’ place where you should (or should not) add background music, and it is very subjective. That is why you should weigh different options, and possibly try them out to see how they affect your video.
In most cases you will need to cut the background music so that it fits the video. That can be done in the editor, or you can use tools such as MP3 Cutter to easily trim and crop MP3 in advance. Sometimes you may even want to look certain parts of your background music to get the timing right.
By placing your background music in a way that helps rather than hindering your video, you can benefit from it without having to worry about adversely impacting your social media content.
Nowadays social media has become a powerful ally for businesses around the globe. Medical technology companies too are no exceptions. Today, most medical tech companies have a social media presence that is slowly changing the way they interact with their customers. However, not all medical tech companies are using social media to its full potential.
Rightly used, social media accounts of medical technology companies should provide a multi-point experience to their most valuable prospects – physicians and medical communities. The med-tech companies should recognize by now that social media is more than just a marketing tool and can be put to multiple usages that benefit the company.
According to PwC, medical consumers spend 24 times as much time on health-related community sites as well as social media platforms than on company, physician, and hospital websites.
Over 67 percent of physicians use social media for professional use, and according to the Journal of Medical Research, more than half of them recognize social media as an effective way to access current, high-quality medical information.
Therefore, a med-tech company can reap multiple benefits from using social media the right way. In this article, we are discussing some of the most prominent benefits of using social media.
1. Spreading Brand Awareness
Having a strong social media presence helps any med-tech business spread awareness about the brand. For example – if a business has a groundbreaking med-tech and yet no one recognizes the brand, the equipment is less likely to do a business. Think for yourself, would you buy a product if its brand does not have a social media presence. That is why brand awareness is important for a medical technology business. And a strong social media presence does just that.
2. Reaching Your Audience
Social media is an excellent tool for reaching your audience. With a good social media presence, a medical technology business can reach physicians and the rest of the medical community. This will help them launch new products or broadcast new information with ease.
Whether a medical technology company comes up with a new healthcare machine, or surgical equipment or a disposable laboratory product manufactures a new line of culture flasks, showcasing it in front of the audience is a task for social media.
3. Reputation Management
Monitoring comments and other responses on social media can also prevent further hardship for a med-tech company.
For example, if a medical device company hosts a forum where a consumer promotes off-label use of one of their devices, the company should instantly post a disclaimer explaining that the company does not promote off-label use.
When physicians engage in a social media post, a company should not take more than two days to engage back. Most medical technology companies barely check their social media accounts regularly and so, they reply to a physician’s comment after weeks. This way, the company not only loses hot leads but it tarnishes the company reputation big time.
However, before reaching out to the consumer a medical technology company must see that the content they are posting are HIPAA compliant and does not go against other regulations of medical communities.
4. SEO Benefits
Search engine optimization (i.e, SEO) is important for websites – even medical technology companies know that. But they do not have a clear idea about the importance of social media in SEO.
To clarify, a med-tech company can also boost their search rankings by having a strong social media presence on platforms like Facebook, Twitter, and LinkedIn. You can incorporate keywords and links to your website on those profiles and give your search ranks a boost.
That means your prospects will be able to find you faster and your sales process will gain a boost.
These are some of the biggest benefits a medical technology company can reap by having a strong social media presence. However, while posting content on social media one must comply with HIPAA and other regulations of the medical community in order to avoid controversy.
Viral content is the white whale of the content marketing industry. There’s no strict definition for “going viral,” in the sense that there’s no specific number or threshold to hit, but you’ll know it when you’ve achieved it—your viral content will circulate wildly, getting thousands of shares without the need for ongoing support from your end.
Undoubtedly, there’s some luck involved in going viral, but there’s also a science to it. Every post or piece of content that’s gone viral has something in common with the others, and the process looks very similar no matter which one you inspect. So how exactly does content go viral? What are the mechanisms that drive it, and how can you maximize your chances of going viral in your own content campaign?
Everything starts with the creation process, and before you write your first word, you should consider what type of content you want to produce. Almost any type of content you produce has a chance of going viral, but there are some formats that can give you an edge. For example, long-form content (i.e., more than 1,000 words) tends to get more shares than short-form content. Similarly, posts that contain at least one image get far more attention than ones without.
However, even short-form articles have a chance to go viral if they’re formatted pleasingly; listicles and how-to articles are among the top contenders here.
Next, you need to choose a topic that has the potential to resonate with your audience and circulate virally. There are a few main points you’ll need to consider here:
If you write up a topic that’s been done 100 times by 100 different influencers in your field, nobody will give your presentation a second glance. You need something unique if you want to stick.
You also need to give your readers something that’s useful to them in some way, usually by providing something of informative or entertainment value.
This is the most subjective characteristic your content needs, but it’s still important; your topic needs to be “catchy.” In other words, it should be striking enough to grab people’s attention. You can improve this factor by writing better headlines.
One of the most important factors for success in going viral is the emotional impact of your work. If your audience doesn’t respond with a strong emotion, they’re not going to be motivated to share your work.
Fortunately, there are many options to choose from here; for example, you could evoke a feeling of surprise, prompting your readers to try and share that experience with others. You could evoke a feeling of joy or elation, again prompting readers to share that feeling with others. You could even evoke anger or confusion, and have your readers share your work as a form of catharsis.
If you have a solid format, a good topic, and some way to emotionally resonate with your audience, your next job is to nail the actual content. Depending on the nature of your piece, there are many factors to consider here, including:
Research depth. The more details you provide, the better.
Tone and readability. Your work should have a tone unique to your brand, and should be accessible for a wide audience.
Your work should be free from simple mistakes, and should look professional.
If you’re working with images or sound, your work should also be aesthetically pleasing, though unfortunately, this is a subjective quality that’s hard to define.
This is just the beginning; there are many elements that make for “good” content.
Viral posts are timed carefully; if they’re responding to a current event, they should be published immediately after it has transpired. Otherwise, they should be published at a time when most people in your audience are available to read it; that way, you get a higher level of instant support. You can look up the best days and times to post material based on your audience and type of content.
Even if you have a perfectly constructed post, chances are, it won’t go viral on its own until you give it an initial push. You need to get as many eyes on this piece as possible during its first few days of existence. Share links to it across social media and run email blasts letting people know the work exists.
If you guest post on external publishing sites, make sure you link to it to forward referral traffic in its direction. Building links to your content will help it rank higher in organic search results in Google, which will further contribute to its virality. Also, try to kick up a discussion about the piece on social media (especially with influencers in your industry)—the more attention the piece gets (even if it’s controversial), the better.
After your first round of support, if your piece is going to go viral, it will probably kick in here; your initial sharers will present your work to a wider audience, and if they share it in an equal proportion, your reach will climb exponentially. Still, there are a few things you can do to support this level on engagement, such as responding to commenters, encouraging more shares, and connecting with more influencers.
If you can apply these principles to your own content marketing strategy, and consistently produce pieces with good odds of catching on with the masses, you’ll have a much better chance of achieving virality. Of course, there’s no guarantee it will happen, even with all the right ingredients in place—unfortunately, there’s still a degree of luck and uncertainty in the process. Still, it’s worth the time and effort to try and make it happen, since even if you fail, you’ll still end up with high-quality posts to build and support your reputation.