You must have heard about landing pages. The concept itself is not very old but it is so widespread that no one could have missed it. And if you run your online business you’ve probably heard you should think about one if you still haven’t done that. If you are still not sure if you should I have an announcement to make – you definitely should! Especially considering the fact that you can create one completely for free.
In today’s online business world not having a landing page is like shooting oneself in the foot. Before anything starts you are already on the lost position as you deprive your business of a powerful marketing and strategic tool. And you don’t even need a lot of skills, time or money to create one. You can easily use a free landing page creator to do so. But first – let me convince you that you should absolutely go for it.
Why Landing Pages Are A Must
As you probably know – a landing page is a standalone website where potential customers land and have their first impression of the business. If it is a good looking piece of work that clearly outlines the benefits of a product or a service offered it can very quickly persuade a visitor to buy and to become a customer. Or it can make them leave personal information in exchange for free trials, newsletters or coupons which can be used when preparing marketing campaigns.
Therefore, a landing page is a great tool to generate leads for your business and reach the targeted niche. The visitors who sign up for free trials or newsletters are those who are interested in your product or service so they just need one more incitement to become your customers. And apart from that, you get valuable information for marketing purposes.
Moreover, a landing page can increase trust for your solution and understanding of your business. If the message you put on a landing page is straightforward, honest and persuasive the visitors will see the point of purchasing right away. And as people today get distracted very easily it is important to gain their attention as quickly as possible.
A Landing Page For Free
With all the above benefits you can see that having a landing page is quite a crucial thing when running an online business. And luckily – you really can create one for free. Even if you have never done it before. Even if this is the first article you have ever read about landing pages. And how? Using a free landing page creator.
Landing pages experts are decent fellows and instead of hiding their expertise they are quite open about it and offer using free landing pages creators so you can do it on your own without buying anything from them. How good is that? They give you 14 days of free trial with their creator and you can do whatever you want. And the thing you want should be a good piece of a landing page.
When you will be using the 14 days free trial you have to remember that the effect of that should not be a landing page only. It should be an excellent landing page. A persuasive but honest one. Descriptive but concise. Good looking but consistent with your business.
Why A Landing Page Needs To Look Good
As mentioned, your landing page is the first place where the visitors land. And they form an opinion straightaway from the 1st second. It is obvious that before they read any word on a website they judge first the look – colors, graphics and layout. Even if you sell a state-of-art software which should sell itself you still need to take care of the appearance of your website because otherwise everyone would think you are negligent and so is your solution.
Luckily – today it is not difficult to make a landing page elements look nice and you can find a lot of online solutions to improve pictures, add effects or design an element by yourself which are known as tools for marketer. Canva, pixlr or befunky rings a bell? If no – you should definitely get to know each other and start creating beautiful graphics together. It will make your landing page look professional and tempting for your potential customers. We both know you need that ;)
The hardest part of starting a business is finding a way to pay for startup costs. It can be difficult to get funding for a startup, especially those in an especially competitive industry. Of course, without business capital, there is no business. There are several options for funding your business. You can turn to angels, venture capitalists or bootstrapping. These are all viable options that have worked for other businesses in the past.
However, if you decide that attracting venture capital is best for your business, there are ways you can improve your chances of finding an investor to give you funding. If you want to know how to secure funding from venture capitalist investors, keep reading below. This post will give you the tips to do it.
Research Potential Investors
The first thing you need to do is research what venture capitalist investors exist within your industry. This information can be found online, just like anything else. Learn about these venture capitalist firms’ missions and values.
Get to know their company history. Researching this information about venture capitalist firms in your industry will help set you up for success.
Identify Potential Investors
Once you have an idea of the venture capitalist investing firms that operate within your industry, you need to figure out which ones could potentially invest in your business. Consider the missions, values and history of each venture capitalist investor. Which one best aligns with your business’s missions and values?
Choose the venture capitalist investment firms that have invested startups that operate in similar technologies or products. By identifying potential venture capitalist investors for your startup, you will improve your odds of successfully getting business funding from a VC investor if you did not get awarded any new business grants.
Have A Business Plan
Have a business plan completed before you start trying to secure funding from VC investing firms. It does not have to be an in-depth, comprehensive one. But, you should include at least a basic outline of what your business will look like should they invest. When VC firms see that you have a well-fleshed out plan, and not just some vague business ideas, they are much more likely to consider investing in your business.
For example, a strong business plan gave enough proof for these venture capitalists to invest over $8.4 Million into one company. Ultimately, that is the end goal of learning how to secure funding from venture capitalist investors.
Put Time Constraints On
Put time constraints on any investing proposals for VC investment firms that you make. It gives you the control. It puts the burden of a decision on the potential venture capital investors. In addition, it also allows you an exact deadline to move on to other venture capitalist investing firms to make other offers.
This way, you waste less time on lost causes. While it may seem counter-intuitive, placing time constraints on investment proposals is one of the best ways to improve your odds of getting venture capital funding for a startup.
Consider all the local venture capital firms before you look elsewhere. Sometimes, the proximity to your business location can work in your favor when it comes to finding venture capital investment. As noted in an interview with former AngelList Partner Lee Jacobs, it can be very difficult to raise capital from outside the United States.
For certain types of VC investors, it is a more logical decision to invest in a local startup, since it what they know. If you are looking for VC funding for a business startup, be sure to exhaust your local resources before looking outside of your local market.
Finding venture capital financing for business is not an easy task. But, it is possible. You just have to know how to secure funding from venture capitalist investors. Use these tips above to help you find funding for your startup. Start by researching potential investors to create a targeted list of potential VC investors for your business. Then, move on to creating a business plan that communicates how the business will success.
Once they are interested, consider placing time constraints on your offers. If possible, look for local VC investment opportunities in your city or country. These steps are sure to improve your odds. That way, you can get your startup off the ground with VC funding for marketing expenses.
Recently, ecommerce business models of different types and categories are increasing. It has been predicted that by 2020, more online stores will increase their sales. Getting excited with about this new trend should prompt you to increase your ecommerce sales.
On a larger scale, individual’s all around the world, are looking for possible ways to accustom themselves with ecommerce businesses. Due to this fact, customers or clients are confused when choosing the best path to follow.
You can be unique and different from others. For your ecommerce business to become famous, you must be conversant with your market, have a prepared business plan and regularly do research.
Etsy is an excellent service that has been popular for many years, and you can even combine Etsy with print on demand by starting to use the Printify app.
Familiarizing yourself with the different business models is essential. When that’s done, you can kick off your own ecommerce business. Product sourcing and handling inventory is a vital factor to consider. The types of ecommerce business models include:
1. Warehousing and Wholesaling
To begin, a lot of investment is needed. It is mandatory to learn how to manage stock and inventory, monitor customers’ orders, track customer shipping and search out for good warehousing space.
A lot of people have been successful and are still making an effort to grow. An example is DollarDays, who have a vast product catalog comprising of more than 260,000 products. They have everything well-structured which gives them an increased profit margin.
Dropshipping is one of the easiest forms of ecommerce. It helps you set up a good storefront and receive money from customers. You do not need to worry about managing inventory, searching for warehouse and packaging of the product.
It is important to know that everything that has an advantage will have a disadvantage. Dropshipping can be less stressful but can affect your review. Your sellers play a role in your dropshipping business. If they are slow, the production of your product will also be slow. If the order has been canceled, it will fall back to you, and your reviews will decrease.
3. Private Manufacturing and Labeling
It is essential to have an idea of the product you want to produce even if you don’t desire to construct your factory or you are low on finance. If you fall into this category, this is definitely the best ecommerce model to rely on. A company that makes products send their prototypes to other manufacturers who they have a contract with.
This manufacturer will produce the product according to the specification of the customer and send it to the consumer. The shipping of the product is not done directly; instead, it is through a third party.
The good thing about on-demand manufacturing is the privilege it gives which is changing suppliers when you don’t like a product quality. To begin requires a low cost and if you might change your mind in the future to open your facility for producing a product, this is the best way to test your concept.
4. The White Labeling
This is not so different from the above techniques. You select a product that is being sold by another organization or company. The only difference is that the company will offer a white label option and help you design your package. The product will also be labeled and sold. It is hard to see in other niches but very common in the wellness and beauty industries.
White labeling also has its own obstacles which are demand. If your product is made and you don’t have buyers, then you are stuck with it.
5. The Subscription Ecommerce
My favorite ecommerce brand is the Dollar Shave Club. Some also include Blue apron, stitch fix and others. Most of these ecommerce companies make use of the subscription model that help deliver the customers’ product boxes at scheduled intervals.
In a few recorded cases, it has been hard to select the right product and niches. The successful ones fall into product categories like fashion, food, health, etc.
The above details explain the different types of ecommerce business, platforms, and product options. For you to be completely ready, it is essential to set up a standard business plan. If you not sure where to start you can always check reviews of each ecommerce platform. Websites like ProfitIndustry provide you with these type of reviews, also there you can find reviews of best ecommerce platforms for photographers and many more.
Do you remember the day when you created your first Instagram account? What did you think of? Let me guess, “Wow, I will post my beautiful pictures and people will like them, and me as well, I will follow people and they will follow me back, I will gain a lot of followers and maybe even will be able to make money with time” (in case you are a go-getter). What are your thoughts now? All you managed to succeed in is in getting more disappointment in your abilities, right?
That’s why many people resort to Instagram bot in positive anticipation.
Using Instagram bots as an integral part of your promotion campaign is a controversial issue in the sense of both morality and effectivity. You can buy likes and followers in one click but you definitely can not buy their love and support. Latter-day IG bot has all chances to deny the assertion, the only stumbling block is you and,more precisely, the way you use it.
1. No fake accounts.
Your IG bot must be oriented only on real accounts, people flesh and blood. Only then you will receive the proper automated administration of your profile. And the desirable effect will waste little time. But if your aim is to get “the number”, go ahead, buy ghosts.
2. Find a bot that knows what a Targeted Audience is.
You can rectify it so that it will attract not random users to your page, but followers who belong to your TA, in particular, those people who will be interested in your posts who want to buy your goods and services – real like-minded people. For that purpose, fix the various filters like gender, geography, and language of your “personnel target”. You can do it by means of tags, location and adding of the list of usernames (point your niche influencers and celebrities, and competitors as well.)
3. Improve your follow/unfollow strategy.
One of the crucial moments of your marketing tactics. You probably have already noticed that IG works under the principle of mutuality. You follow somebody and he/she follows your back. In the result, you get 5000 follower and 5000 followings at best. Therefore, you need to clear up your “followings” between whiles. Otherwise, the usage of IG bots will be too obvious and it will push people away from your profile.
4. Show your real interest to your TA.
Use appropriate tools for that. All you need to do is to true up the auto like and auto follow tools. On top of that, modern bots enable watching people’s Stories or like their feed and comments. It can become your silver bullet.
5. Tool Direct Messages.
One more secret weapon in your armory in the war against unpopularity. Remember, staying in personal touch with your customers or fans is of critical importance. How can IG bot help here? It will imitate the behavior of a real person, not without your help, of course. You need to write a common pattern of your offer or personal greeting in advance and the tool will send it out to your followers.
6. Schedule your post correctly.
A lot of IG bots do have the function of automated posting. But there would be no rhyme or reason using it if you do not take into account the geography of your TA and the special aspects of Instagram as the best time for posting.
7. And please, for goodness sake, do not use two or more bots simultaneously.
If you really think that it will work out, let me reassure you, you are wrong. The principle “the more, the better” is not for this situation. The suspicious activity of your account would be so evident that you can just block yourself with the same result. Spend a couple of minutes surfing the Net, find the best option for yourself and your wallet. If you can not decide, just try it. Almost every Instagram bot offers a trial period.
You can freely use IG bots as a marketing tool. But its empty-headed usage won’t lead to the boost of your fans, but to the loss of money and your personal or brand reputation. Thus, have in remembrance that proper use of Instagram bot is a code for success!
Ponder this paragraph for a moment and reflect on the power of video. Whether you’re a solo entrepreneur or a business, video content will take your business where you want it to be.
But here’s the thing – since everyone knows that video content is important, everyone is frantically creating it. With tools readily available, people are churning out videos as frequently as they are churning out blogs which alas do not deliver the results they want.
So how do you really go about video creation? What do you do? Do you spend months creating and perfecting a video? Do you hire an experienced team? Do you do it yourself? How you really make a video convert is a million-dollar question. This article will aim to answer all these questions. Read on!
Know Your Audience & The Kind of Video Content They Prefer Seeing
We cannot emphasize this enough. To create any content, your first point of introspection should be your audience – who are they? What do they want to hear from you? What kind of content do they want to see? So many businesses make the mistake of using videos to talk about themselves and promote their own services/products without considering the audience. If you release a 3-minute video talking endlessly about your business, your brand or your products, you’re creating a non-pleasant experience for the viewer. People truly want to know if your product or service is going to help them or not. Unless you know the behavior pattern of your audience, you cannot make an effective video.
Additional Learning: Want to know how to identify your audience? This post by BannerSnack Blog offers detailed insights on how to carry out an audience analysis and execute a perfect video marketing strategy.
Get in Touch with Experts to Create Professional Videos
Ok, this one may seem controversial but it needs to be said. Unless you’re a professional video artist, do not attempt to create videos on your own. Always hire an expert. Yes, it may be expensive but it’s always worth it to have professionals work on your video rather than wasting your time and effort in vain. When planning your marketing strategy for the year, make sure you have a budget aligned for video content. Speak to experts first (most agencies offer free consultation) and identify the costs for creating and promoting a video. On the flip side, if you’re an entrepreneur who absolutely does not have the budget for professional videos, you could try your hand at V-logging – but know that even professional V-loggers had to hire experts to work on their videos.
Additional Learning: The idea of a V-log sounds interesting? Check out this post and learn how to kickstart your V-logging journey.
Understand the Core Elements of a Successful Video
A great video has the following features:
Length: Anything longer than 2 minutes (unless it’s a TedTalk) is going to bore your audience. This is a golden rule for all ‘business’ or ‘branding’ videos. Of course, this is different for documentaries, short films, creative stories etc. so you really need to define the category of your video and find out the best time limit for each. If you’re starting with V-logging, don’t talk more than a minute because people don’t really have the patience to listen nor register information.
Script: It goes without saying; the script of a video is its key essence. It is the first element that needs work because it sets the stage for the video. Characterization, dialogues, narration, purpose etc are all defined in the script. Get this right and you’ll just need a tool expert to bring it to life.
Type of Video: When it comes to video types, there are limitless possibilities. From 2D animation to 3D explainers, real footage shoots to motion graphics, simple video editing to artistic creations, the list goes on. What will help bring your script to life best? There is no definitive answer as it depends on a number of factors such as your business model, your audience type, your budget, your access to shooting equipment, talents etc. This is why you need to speak to experts who will help determine the type of video that suits your business after assessing all the above factors.
Additional Learning: Knowing about the video production process will help you understand the importance of each component or element that contributes to the effectiveness of a good video. This detailed guide by UpCity is a great read!
The Importance of Stories
In a world of excessive information, people are leaning towards stories and narratives that can resonate with their personal lives. The whole purpose of video content is to narrate a story and create an engagement with the viewer rather than bombarding them with advertisement-centric content that they are already seeing online and offline. When people watch a video on their personal devices, they want to have an enjoyable experience, not a frustrated one. Stories will earn businesses customer loyalty – a feat that is very difficult to achieve in modern times!
Additional Reading: This old but super interesting post onEntrepreneurnarrates exactly why and how you can tell a story via video content.
Remember, great video content has the ability to go viral, can make your business a star and in the long run help you earn customer support and loyalty. It’s also one of the best ways to stand out from the crowd and create content that matters but for it to be truly effective, you have to know how to go about it and truly make it value-oriented.
Images attract a larger share of search traffic than what people actually could think of. About one-fourth of search traffic happens on Google Images. And as you may have already noticed, even when you are searching for traditional web results, images pop up in Google’s featured image block as one of the top results.
The point is, images are playing a huge role in search results because of Google’s recent “view image” changes. Google has removed the “view image” button to inspire visitors to click the “Visit” website button. Meaning visitors will be directed to the webpage on which the image has been hosted. This could mean more traffic to the websites and social media channels hosting your top-ranking images.
Also, make sure to upgrade labels, tags, descriptions, and image data to help Google identify what your picture is about and the context. Better indexing ensures better placement of your image in the search results.
Here I walk you through 7 guaranteed ways to get your images on Google’s Radar:
1. Use Original, Page-relevant Images
Focusing on images is human. So, it comes as no surprise when images draw the attention of the audience more than texts. And if you have posted a compelling picture, in keeping with the subject matter, it will surely leave an impact on the readers, who might even want to share your content, too.
So, find images that will resonate with the audience at the emotional level. Try images that have a pinch of humor, drama, or romance in them. Better yet? If you could incorporate an original image, it will be perfect
from an SEO perspective.
Further, avoid royalty free images because people may have seen them more than a thousand times. So, take some time out to capture a photo related to your company and use it instead.
2. Add “Alt Text” for Better User Experience
On the one hand, using Alt text helps create a better user experience for visitors, on the other, it supports web crawlers better understand your images and, in turn, increase the relevance of your content with search engines. Additionally, with the screen-reading tools, you could even describe the images to visually impaired readers.
However, your alt text should be descriptive, yet specific. And, more importantly, it should be keeping with the image context. Consult top SEO agencies to get your image optimization right at the first go.
3. Try Multiple Images for Better User Journey
Images communicate messages better than text. So, use multiple images
because it makes the user journey easier. For instance, if you are selling a car, just highlighting the exteriors won’t be enough to draw traffic to your site. You need to highlight the interiors as well such as lights, engines and more.
Notwithstanding the number of images you use, you need to test their effectiveness before publishing them. That’s because using more images might increase the load time of your pages, and at the same time, more images enhance user experience and lead more conversions. So, test different options to find the best available option for your audience.
4. Use Optimal File Size without Distorting Quality
As I mentioned, you need to experiment with multiple images if you want to more traffic for your post. But then, there’s this risk of slow loading as well. So, the best way to counter that is to reduce the file size of your images. You could do this by resizing and compression.
Make sure that your overall image size shouldn’t be more than what’s required. To reduce the image file size, you can make use of Adobe Photoshop’s “Save for Web” functionality.
5. Avoid Copyright Conflicts
More than the image files you choose to upload, it’s more important to ensure that there are no copyright conflicts. Using unlicensed images from stock photo providers such as Shutterstock, Getty, DepositFiles and more could lead to an expensive lawsuit.
So, use free images from the web, if using high-quality, original images seem to be an expensive proposition for you.
6. Use Content Delivery Networks (CDNs) with Caution
Content Delivery Networks are ideal for hosting images and other media files. They increase page load speeds and solve bandwidth issues. But, there’s one serious issue related to backlinks. As you already know, the more backlinks you have, the better your site does in search engines.
By posting your images on a CDN, you are taking down the image from your domain. So when anyone links to your image, they’d be linking to your CDN domain and not your website.
Therefore, find out whether you need CDN for your business or not:
If your site is receiving some 1000 visitors daily, it means your current hosting can manage the load.
If your site is doing tons of business every month, then it is a good idea to use CDN to solve bandwidth issues.
It always better to hire professional help to strategize with CDNs.
7. Avoid Decorative Images
Usually, websites use a myriad of decorative images in the form borders, background images and more. Any image that’s not related to the product is considered to be a decorative image.
No doubt decorative images make the pages alive and happening, but it could result in larger image files and slow load times. So, think twice
before loading your post with decorative images.
If you still want to use decorative images, here some tips that would help you reduce their file sizes:
For borders and simple patterns, convert them into PNG-8 or GIFs. Use CSS to create colored areas instead of images. You can even shrink your background images without ruining the image quality.
Sum and Substance
There you go! Seven image SEO strategies to make sure Google Indexes your images. Now you know that you are supposed to use more original, high-quality images. Avoid CDNs if possible and use multiple images with low-file size and so on. But, no matter what, optimization is complex. And these tips are just tip of the iceberg. So, if you have any more suggestions, you can leave them in the comment section.
Tech startups are popping up across the globe like daisies in springtime. If you can think of it, there’s probably a startup already in the works for it. This isn’t a bad thing — it’s increasing innovation in the tech industry and making materials and products more readily available to the general public. Robotics startups are a trend that’s been growing exponentially for the last few years. Why are so many robotics startups on the rise?
2016 was the best year for the robotics industry as a whole to date. Investments climbed by 52 percent from the previous year, giving even the newest startups the support that they needed to create amazing new products. This dramatic growth seems to suggest that investors are becoming more comfortable with the idea of robotics, which is a good thing for both the industry and the related sectors that might be able to take advantage of these innovations.
Many industries already rely on robotics in some form, from the Da Vinci surgery robot used in medicine to the massive assembly robots used in many automotive plants.
The robotics industry is already starting to disrupt other industries. The medical robot industry is expected to grow more than 21 percent between 2016 and 2021, with shipments nearly tripling in that period. Robotic startups are capitalizing on this growth by getting in on the ground floor.
Companies that design pneumatic robotic arms, which are better for delicate work because the air-powered servos provide better control than their electric counterparts, can create their products to meet a company’s specific needs instead of mass producing generic designs.
There are also so many startups making an appearance in the industry right now that companies can afford to be picky, choosing the designer that fits their needs the best, without necessarily damaging other startups.
Robotics isn’t limited to assembly and surgery, which is part of why so many new startups are popping up. Nearly any industry can benefit from custom robotics. Two of the biggest challenges in the agricultural sector right now are a lack of full and effective automation and problems with labor availability. Both of these problems can be solved with the application of robotics — and some of the biggest names in farming equipment are already working on getting in on the ground floor.
John Deere, the most famous tractor brand in the world, is working on perfecting self-driving tractors. Once these tractors are ready for release, they could allow farmers to focus their attention elsewhere while the tractor does its job without oversight. With the need for food climbing exponentially every year — we’ll need 70 percent more food by 2050 than we did in 2005 — the move toward agricultural automation makes perfect sense.
This subject of robotics is expected to grow in leaps and bounds in the next decades. By 2020, the agricultural robotics industry is supposed to be worth 11.1 billion, and will nearly triple in value by 2050.
Why are so many robotics startups popping up? Because the industry is exploding and everyone wants to get a front-row seat to the robotics revolution. Everything from agriculture to medicine can benefit from these innovations, as long as there are companies that are willing to make them.
If you are wondering whether your property restoration company should be on a social platform, the answer is yes. Despite what you have heard social media is a great resource for your property restoration business to connect with current and potential customers.
However, with so many popular social media sites available, it’s easy to feel overwhelmed, especially if you are a beginner. To aid you to navigate your way towards success in social platforms, we bring you three social networks that will help you build a strong social media presence for your property restoration business.
This should come as no surprise to you that Facebook tops the list – with nearly 2.3 billion users and counting where else it will be. It is one platform that can get you high-quality engagement and conversion. Therefore, it is the best social media platform for your Property Restoration Business. Many restoration businesses such as Brickwork Property Restoration are already using Facebook to great advantage. Here are a few quick tips to ensure your Facebook success:
Post regularly – You do not need to post 5 times a day, once in a day is all you need for a starter. You do not want to overwhelm your readers with too much content. Just be sure to post every day so that you are always on your audience’s newsfeed.
Always include an image or video with your Facebook post – Posts with images receive roughly 2.3x more engagement than those without. Facebook users view nearly 100 million Facebook videos on a daily basis. You too can create a video relevant to property restoration and use it for audience engagement. A before and after video of a restoration process will be great.
Keep it short and sweet – People do not have the patience to read long-form content while using social media. So use short and simple content to receive higher engagement. Your long-form educational content will be more suited for your business blog. However, you may post excerpts of the same on social media to create interest.
Don’t go all business – All business and no fun will make your Facebook page a dull one. To engage the audience, it should be the other way round. Maintain a 60:40 rule to engage the audience. Post 60 percent content about fun facts, do a poll, post inspirational contents and keep the other 40 percent strictly business. You will get a very good result if you follow this method.
Include a Review Section – Once your Facebook presence gets stronger, you should include a review section to your Facebook page. It will help your business earn the trust of your prospects and you will end up getting more business from your social media. For Example – Brickworks Property Restoration has included a review section to their Facebook page. They have also put a call button at the top right corner of the page to make it easier for the visitors to contact the business.
This fast moving, micro-blogging networks boasts over 330 million monthly active users, and you need to be connecting with them. Here are a few tips for your property restoration businesses Twitter account.
Be Visual – Adding an image to all tweets will bring you added engagement. Studies show tweets with images get 150% more retweets, 89% more favorites and 18% more clicks!
Be On Time – Make sure you are sending out business related tweets at the optimal time. check out your Twitter Analytics to find out when the largest percentage of your Twitter audience is online and make good use of that time.
Be Available – Millennial consumers expect a 60-minute response time from the businesses they interact via Twitter or any other social media platform for that matter. So don’t forget to check your social media several times a day and handle any issues before it goes too far.
LinkedIn is one network where you can network with professionals and other businesses. You can use this network to attract B2B services. Also, you can be a part of LinkedIn groups for property restoration businesses and engage a greater share of social media users. A few tips –
It is a network for professionals and businesses. So, be careful with your language.
Add a professional looking about page
Add a space for reviews
Social media is where your prospects are. And therefore, your business should be there too – at least on the key sites. Not having a social media presence today means losing out on a number of business opportunities in the future.
Many of you check their social media feeds, emails, and personal blogs first thing in the morning. But have you ever thought about what will happen to your social media profiles, personal blogs, and email accounts when you are no longer there to do so? Now is the time to give it some thought.
With more than 10000 Facebook users dying every day, the U.S. Government is recommending that you add your final wishes regarding your online assets to your will.
“If you have social media profiles set up online, you should create a statement of how you would like your online identity to be handled. Just like a traditional will helps your survivors handle your physical belongings, a social media will spell out how you want your online identity to be handled.”
Right now, it is up to the family of the deceased to decide on that matter and they are choosing one of these few available options –
leave them open so loved ones can post memories.
convert the profiles to memorial pages.
delete them completely.
As for personal blogs you can allow someone to take it over or take it down. Email accounts are however the trickiest to deal with. It contains a lot of useful information, confidential ones, and somethings that may allow a person to see them in a whole different light.
Dealing with these online assets can be a little overwhelming for grieving loved ones, especially if they find the information they aren’t expecting to see. And for this very reason, you should include your wish regarding your online assets to your last will and testament form. All you have to do is find a law firm that will draw a custom last will and testament form for you and process the same.
However, do not think about including your usernames and passwords for specific sites in your will, because once a will is admitted to probate, it’s public information. You can reference a separate document that contains all of your account details, or draft a trust with a digital asset plan so that none of your usernames or passwords could become part of the public record.
You can assign one person you trust with the document containing your usernames or passwords and they can carry out your wish regarding your online accounts. Whomever you choose to take care of sifting through years of electronic communications would have to be someone you trust to not share (or even read) things that you ask them not to. That may be too great a temptation for many.
However, if you are entrusting someone with your usernames and passwords, make sure they are up to date. An old or expired password won’t be of much use to them.
Alternatively, you can take help of free services such as DeadSocial, or Facebook apps like If I Die to leave your social media legacy behind. With these, you can keep on wishing your children on their birthdays for the rest of their lives or leave a video or a written message on your social media account.
Moving on to a more sensitive subject, you might not want to share a certain part of your online experience, especially with your near and dear ones. These include your online dating profiles, alternative accounts, and the sort. Leaving these to your family may mean giving them more pain than they deserve. Whatever you choose to do with your online properties, the worst thing will be not taking an action. leaving the fate of their online accounts up to the legislature or a frustrated family member is not a solution you would want.
Therefore, next time you log on to Facebook, take a moment to think hard about how you would like your information to be handled once you are no longer there to use it. It will be wise to include a social media will among your last will and testament.
Email marketing rocks – despite what you have heard about it. Sure, with the prevalence of social media, and different types of messaging, this traditional digital marketing format feels relatively old. However, it still remains one of the most powerful and thoroughly understood forms of communication. And that’s the reason you need to have an email to create an account in almost all social media platforms.
As a business owner, you can reap significant reward with email lists. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the US. Can you say that about your social media marketing campaign?
Why Email Marketing Is Still Effective?
Email marketing has certain advantages over other modern media.
It is a direct communication channel – Every person on your list receives an email the same way that they’d receive a piece of mail, and not as a piece of content in a newsfeed.
Email is necessary for growing your traffic – While people can go for days without checking their social media and chats, they essentially check their email several times a day. So, it is essential to draw their attention via emails. While only 5-15% of your social media followers will get notified about your post while checking their newsfeed, email marketing will ensure that everyone in your email list gets the info via mail. If even 25% opens the mail, they will know about your post. And if 5% of them clicks on the link, that’s a lot of people reading your blog at such a short span of time.
Email is highly customizable – You can create an email campaign on any subject, and add any bells and whistles that you need to get the job done. It can be used to ask readers some questions, add a personal touch, or make a connection with your readers. It’s also incredibly inexpensive and easy to use.
An email is a great tool for sales – When done right, your email list consists of people who trust your brand and are genuinely interested in what you are selling. Therefore, those people are more likely to make a purchase than any of your social media followers. Many successful business owners would agree with us – money is in the email list.
Email can help you grow your social media channel – Chances are that your regular readers do not follow you on social media. With the help of email, you can persuade them to follow you on Facebook, Twitter, and the likes. Host a contest or giveaway on social media and notify the readers in your email list about the same. They are more likely to follow you after this.
The Secret to a Successful Campaign: A Great Email List
However, emailing people randomly will not bring you great results. For that, you need a quality email list. For a successful email campaign, you should start building a targeted email list that is rich in:
Quality – You want real information from real people who check their email frequently.
Relevance – These people should be sincerely interested in your brand and industry.
Volume – If the first two priorities are met, you can start focusing on quantity.
But let us stop you before you waste tons of money on buying email lists. These lists seldom have quality information relating to your brand or industry. And sending email to random people gives you the impression of a spammer, which is bad for your business.
Instead, start building your email list organically. Not sure how to do that? Here’s a step-by-step guide:
How to Build Your Email List (Step by Step)
Step 1: start building your email campaign
You do not need to have 100,000 contacts to build a strong email marketing campaign. Just use one of the many email marketing services such as Constant Contact to build your email list. Here you can import all your customer contact from your CRM system and categorize them as per your choice. This will help you use different email tactics for different groups and make the most out of your email marketing campaigns.
Step 2: Create an email list
After signing up with the email marketing platform, you will be asked to create a test list. You can use a simple name for the list, add some random emails and save a list. Yes, it’s that simple.
Step 3: Add organization info
In the next step, you need to add your organizational info such as website, address, industry, and logo etc. Once done, you can save the information.
Step 4: Create an email
Most email marketing services offer you a number of well-designed templates that can be tweaked according to your needs. Select one such template and you will be taken to the drag and drop editor. Using the editor, you can add your own images, text, and branding to give your emails a personalized touch.
Once you are done customizing your email, you can click “continue” and you will be taken to the final options page where you must select a subject title, add from and reply to emails and names, and select sending options. You can also schedule a time for sending emails or chose to send the same immediately.
Professional email marketing services also allow you to grow your email list using your blog, add an email marketing sign up form to your WordPress blog and even add your WordPress post to your email marketing emails.
Never underestimate the power of an effective email marketing campaign. When done rightly, it can help your business in more way than one.