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I'm hopping out of hibernation early this year; I have a few posts upcoming but they're being temporarily shelved for something more important. It's Giving Tuesday and I want to talk about what I, my fellow Snails, and you can do with our neglected-but-new beauty products, unwanted gifts-with-purchase, and mountains of foil samples we've guiltily banished to the back of our skincare stash.


You've probably been there: unexpected 1+1 gifts with purchase, loads of random foil samples, unwanted sheet masks, deluxe mini sizes of products we'll never use.

I've got a lot of convoluted feelings about the term "self-care" and how it's been co-opted  from its original activist roots into a marketing slogan. The Snailcast episode The Evolution of Self-Care dives deep into the topic, so I won't get too wild on it here. This post is about gifting packages of self-care to women in need, and where and what you can send if you'd like to do so yourself.

Doing something that's genuinely helpful for others, especially in the wake of the Black Friday consumerism hangover, feels like exactly what's needed right now.

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How long does it take to do a multi-step Korean beauty product routine? A lot less time than I thought, as it turns out. Gone are the old days of lazy 20+ minute AM routines, where I could leisurely apply layers of products between answering emails and sipping my coffee.

My AM routine now consists of potty dancing in front of my mirror as I slap on products while my puppy chirps and whines to be let out of her crate. It's easy to slap on a bunch of products as fast as possible, but it's trickier to have them absorb in time for your sunscreen to safely adhere to your face.


It's fast, it's fervent, it's done on a full bladder: it's my 3 minute and 47 second K-Beauty morning routine

It's also as hot and humid AF right now, which means my sunscreen wants to slide into my eyes as soon as I step out the door, resulting in me staggering around my yard trying to wipe my burning, streaming eyes like a freshly maced frat boy. I need my products in place and locked down against the summer heat, and that's a lot harder to do in the time it takes for the puppy to lose patience and start chewing her bed.

In this post:
  • It's all in the timing; a simple change made a big difference
  • Which 6 steps are necessities
  • A full face with +2 minutes extra

Trying to get all this stuff done in stages, in between her AM potty break and AM playtime, just wasn't working for me. Instead of popping outside in a hat, doing the thing, and zipping back indoors for my next step, anything less than a fully ready face resulted in me chasing her around the yard trying to dig rocks, sticks, and occasionally my shoe out of her mouth, without sun protection. Hat + chasing down a speedy tinydog = unplanned sun exposure.

Necessity was the mother of inventing a workable AM routine so fast I decided to time it to see just how long it took for me to roll out the door, ready for puppy potty & playtime in the summer sun.

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You know those shops that you always have on your radar, yet somehow never purchase from? That was me with Beautytap (née W2Beauty); it's been around for years, quietly part of the Korean-based shop landscape, a site I'd often check for new releases but ultimately bail on my cart, usually due to the high price tags and lack of distinction from the many other options I had for buying K-Beauty.

That changed when W2Beauty changed; all of a sudden they started doing smart things like bringing on top K-Beauty bloggers (like Coco Park of The Beauty Wolf and Sheryll of The Wanderlust Project) for their new Editorial section. Instead of the usual thinly veiled "advertorial" in-house blogs run by shops to shill their wares, they started publishing original content that was good, written by people who knew what they were talking about.

W2Beauty was always legit, but once it turned into Beautytap it seriously upped its game, and I started plotting out my second order before I even received the first.

Once this SWS water went on sale, it was tiiiiiiime

They also hired people who knew K-Beauty; they brought on Fiddy Snails (of Fifty Shades of Snail and The Snailcast podcast) who unleashed terrible things upon the unsuspecting K-Beauty community, like daily flash sales of fancy products that gave me flares of grabby-handitis and made my wallet weep.

All sorts of products that I'd regulated to the "if I ever won the lottery" wishlist are now regularly appearing in their daily deals, and I need Snesus because they're trying to kill me.

This was some friendly fire, y'all.

In this post:
  • Am I affiliated with Beautytap?
  • Shopping experience: pros, cons, & why I'll continue to shop there
  • Swatch & first impressions: Peripera Ink Airy Velvet #10 Dry Rose Brown
  • Swatch & first impressions: Sulwhasoo Essential Balancing Water EX

You might wonder why I'd bother doing something as old-hat as a haul post/shop review, but 1. the world always needs more swatches, and 2. there's a lot more to say about a haul from Beautytap that I definitely want to cover. Plus, hanbang. Haaaannnbaaaangggg.
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