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A new look for kids fashion online store Shan & Toad.

As one of the top websites for kids fashion labels Shan & Toad has been a must visit for mums with fashionista kids with a great selection of both well known kids designer names and new arrivals for a few years.

The new expanded website has a cleaner graphic look and some of the coolest brands from Japan and Korea as well as Europe.

Founder Shana Laub not only has fantastic taste she also knows what she is talking about having a large brood of her own girls and another new arrival just in February, quite honestly I have no idea how she has time to manage the site as well!

To welcome customers and let them join in celebrating the growth of Shan & Toad there’s 20% off that’s valid on clothing, shoes, and accessories from today through to Friday May 31st at 11:59pm.

From the new summer kids fashion collections at Shan & Toad SS19

A new look for kids fashion online store Shan & Toad

Bow back dress from Shan & Toad summer 2019

I Love Pero girls fashion from Shan & Toad summer 2019

Summer blooms from Shan & Toad new look for kids fashion website

Simple kids designer labels at Shan & Toad for summer 2019

All photos supplied from Shan & Toad – all rights reserved

Posts copyright Smudgetikka – no reproduction without permission 2009-2019

The post A new look for kids fashion online store Shan & Toad appeared first on Smudgetikka.

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California Story, a new kids fashion editorial by Abi Campbell shot on the hoof with some of the city’s most famous architectural landmarks from the 50’s and 60’s.

A special Smudgetikka collaboration with Simonetta, the Italian kids fashion label renowned for their exquisite girls dresses which can be worn for ceremony and special occasions or a just a city style holiday.

Simonetta also produce a sportier, cool girl vibe in the collections but the dresses are their signature with the quality and style that Italy is so well known for.

The shots have a sweetly retro style to them which is suggested by the colour match of the locations and the outfits.

California Story, a new kids fashion editorial by Abi Campbell

Fine florals from Simonetta summer 2019 girls fashion

California’s finest signage with a nod to Mickey Mouse and a dress by Simonetta

A California story wouldn’t be complete without the fabulous Big Boy, love this graphic block cardi by Simonetta

A modern day touch with the sharp silver jacket by Simonetta girls fashion

Model Rachel Shevchenko shot by Abi Campbell, styled by Angel Tailan

Photography and Art Direction by Abi Campbell for Smudgetikka – all rights reserved

Styling by Angel Tailan, model Rachel Shevchenko

Posts copyright Smudgetikka – no reproduction without permission 2009-2019

The post California Story, new kids fashion editorial by Abi Campbell appeared first on Smudgetikka.

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Food: Bigger than the Plate, sustainability at the V&A museum opens on May 18th.

Its a fascinating visit, great for the older kids and educational for all ages. The exhibition explores how innovative individuals, communities and organisations are radically re-inventing how we grow, distribute and experience food.

Having just been to another event featuring waste food disruptors which included the Toast Ale entrepreneur Tristram Stuart who makes beer from waste bread it was interesting to see his product in the gift shop on my exit.

If you tend to have a gloomy outlook for our future lives then this exhibition will inspire you with how human ingenuity can work around the problems we are soon going to encounter, from lack of water to sustainably re using every element of the earth from corn husks to cow dung.

It’s too complicated to list every exhibit but below are some of the highlights to give a sense of the clever solutions found, we just need to act on these smart disruptors ideas and fast.

The show is divided into four main areas, Composting, Farming, Trading and Eating. In collaboration with BaxterStorey the show runs between May 18th and October 20th 2019.

Hedge H.U.G is a proposal to get rid of the split between the city and farmland, with housing in the area where hedges would traditionally be in a new approach to sustainability and harmony.

All of these items consider the full lifecycle of materials, eg; the coffee cups are made from coffee grounds collected from cafes in Berlin, they are reusable, durable and retain a slight scent of coffee and on sale in the V&A shop now

No waste, designer Alice V Robinson created this collection from one single cow, following its journey from slaughterhouse to butchering and tanning to making the clothing and eating the meat to fully understand the connection between her materials and the meat industry

Designer Fernando Laposse developed a new veneer textile called Totomoxtle made from discarded husks of heritage corn to highlight the decline of variety being grown in modern Mexico due to industrial techniques which led to new planting of heritage plants

The cycle of poo! Loowatt was invented for places with no sewage systems, a waterless flush that seals excrement in biodegradable pouches which are collected and converted into energy. Used in Madagascar and at a music festival near you. Do we really need wasting water to flush?

Ask a tomato plant a question. A computer analyses the basic meaning and translates it into beams of light, the plant’s computer response depends on how thirsty or stressed it feels!

Model for a novel approach, 50% of shipping containers transporting goods are empty on their return journeys, Phillipe Hohlfeld suggest Growframe, an idea for a collapsible hydroponic farming system to cultivate crops on the return journey in the empty spaces which can be harvested on arrival

The LOCI Food Lab will give you a personalised snack drawn from the ‘English lowlands Beech forest’ region in which the museum is located based on choices such as affordability or biodiversity or as I chose deliciousness!

The V&A shop features some of the items seen in the exhibition with coffee cup grounds cups and terracotta style pots made from baked Cow dung

All photos by Smudgetikka – all rights reserved

Posts copyright Smudgetikka – no reproduction without permission 2009-2019

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A new kids editorial by Jo Paterson ‘ Walk About’ has been released by Milk Magazine Korea.

Styled by Tracey Jacobs, this cool kids fashion story has a long summer days languid feel to the shots loosely inspired by the famous movie Walkabout which was shot in the Australian Outback and released in 1971.

The wide expanse of the Cape Town location reminded the team of the classic scenes from the 70’s movie.

Tracey used spice colour tone clothes from high fashion brands such as The Animals Observatory, Bobo Choses and Emile et Ida amongst others.

It’s a key colour trend for spring/summer 2019 and looks sure to continue into summer 2020 which will soon be previewed at the kids trade shows.

The sweet twisted hairstyles were by Sam Sunshine.

Clothes by Oeuf, Emile et Ida, The Animals Observatory and Bobo Choses

‘Walk About’ a new kids editorial for Milk Korea by Jo Paterson

Spice colour tones are a favourite for S/S19 in kids fashion and look likely to remain for S/S20

Knit top by Oeuf, twisted hair styles by Sam Sunshine

Clothing by Bobo Choses, socks by Gucci at Childrensalon, shoes by Shoo Pom

Clothing by Wolf & Rita and Numero 74, socks Gucci at Childrensalon, shoes by Young Soles

Soft cotton top by Sunchild for this Aussie outback inspired story

Socks by Tiny Cottons, walking shoes by Young Soles

Clothing from Wolf & Rita and Gucci at Childrensalon

All photos by Jo Paterson at Era Management for Milk Korea – all rights reserved

Styling Tracey Jacobs at Era Management, Hair and make up by Sam Sunshine at S Management with thanks to France Production Cape Town.

The post A new kids editorial ‘Walk About’ by Jo Patterson appeared first on Smudgetikka.

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‘Mary Queen of Sports’ kids editorial fashion featuring a mash up of regality and gender neutral kids sports vibes inspired by the new goddesses of Hollywood who are modern, powerful, spirited females.

In particular the presence of Olivia Coleman with her role in The Favourite and her raspberry blowing Oscar acceptance speech.

Shot by Brian O’Hanlon and styled by Karen Jones Russell using a mix of summer 2019 designer kids fashion from Givenchy, Milk & Biscuits, Raspberry Plum, Soft Gallery, Tutudumondu, Tambere, Stella, Nike & Moxi.

‘Mary Queen of Sports’ kids editorial fashion for the new Hollywood heroine

Historical and sports style mash up for kids designer fashion summer 2019

Ruffled modern kids fashion with a historical air shot by Brian O’Hanlon

Sports style adds a modern vibe to historical ruffles for kids fashion summer 2019

The creative styling for this S/S 2019 kids fashion editorial was by Karen Jones Russell

Colourful sports styles mix with historical inspired pieces for a total modern heroine

Rebellious princess for the modern age by Brian O’Hanlon

All photos by Brian O’Hanlon @brianophotography  All rights reserved

Creative Direction & Fashion Styling by Karen Jones Russell at Represented By Me 
Also @lovefromcoco and @representedby.ME

Stylists assistant Anna L at Representedby.me  @annalathamstyling
Hair Vicky Millington @vickymhair  Makeup Maxine Smith  @maxinesmithmakeupartist 
Shot on location at Chorlton House@chorltonhouse

Posts copyright Smudgetikka – no reproduction without permission 2009-2019

The post ‘Mary Queen of Sports’ kids editorial fashion appeared first on Smudgetikka.

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Scandi kids fashion label Molo sneak peek at Fall/Winter 2019 today.

Three main stories divide this autumn/winter kids fashion collection for boys, with another three for girls.

Boyswear features urban city inspired clothes in neutral colours with pops of night vision green, yellow and red for darker city streets.

Secondly are intergalactic space prints with silver and gold accents on black and navy tones and the third theme is winter inspired sports with a dominant snowboard theme with jogging sets, washed cord and sticker hoodie prints.

Girlswear also features urban city styling but with a less aggressive tone  centred around urban playgrounds with chalk pink tracksuits and checked flowers in bright coral and tomato red.

The second theme is from the East and the orient with golden tones, spice colours and lapis blue. Lush soft textures with velvet, cord and jacquard reflect the richness of the area.

Thirdly inspired by a magical winter’s tale of black swans and princesses, glitter, frills and sparkle textures combine with hoodies and track suits in ice blue and jade green.

Scandi kids fashion label Molo for F/W 2019 sneak peek

Sports style for urban city kids fashion autumn 2019 from Molo

Checks and frill for girls fashion fall 2019 at Molo

Galactic themes for space kids at Molo for winter 2019

Exotic eastern tribal inspiration from Scandi kids fashion label Molo for fall 2019

Urban playground theme for Molo kidswear winter 2019

Molo boyswear always has strong graphics and good fashion colours, here for fall 2019

Snowboard style tracksuit from Molo for winter boys fashion 2019

All photos from Molo – all rights reserved

Posts copyright Smudgetikka – no reproduction without permission 2009-2019

The post Scandi kids fashion label Molo sneak peek at F/W 19 appeared first on Smudgetikka.

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There’s been a few kids fashion press shows for FW19 this week in London so I thought I would add some of the shots that didn’t make it onto Instagram but are noteworthy from the ones I’ve attended.

First off was Their Nibs who have changed direction and while they still have a kids fashion clothing collection they have newly expanded into kids and adult nightwear with success and have an expanded bedding and accessories collection for this new direction too.

The bedding gorgeous with an antique homemade vibe and the pyjama, robe and nightshirts have bold and striking prints as well as a softer pastel pink or lemon alternative.

Then at River Island again a move into homewear saw some baroque inspired glamorous bedding and fluffy cushions in strong royal colours with a home fragrance collection and smaller accessories complementing the clothing collection.

River Island kids for FW19 will be in plaids, funky faux leather, platform sneakers and bold prints.

Finally at Alex and Alexa who carry some of the best kids brands on the planet there were incredible Ski suits, bold graphic text designs and the latest at Stella McCartney Kids for a season inspired by her father’s classic album Sergeant Pepper’s Lonely Heartclub Band including an amazing drum style backpack I popped on my Instagram stories and a equally brilliant Yellow Submarine bag seen below.

Delicate vintage style bedding by Their Nibs for FW19

Pyjama prints at Their Nibs, the sets retail for adults from £28

River Island’s lush bedding coming for FW19

At the kids fashion press shows for FW19 this week this River Island shirt stood out with its glam take on the plaid trend thats all over the kids collections for the autumn

River Island are pretty good on kids accessories too with cool trainers and sock boots and waist belt bags right on trend

Alex and Alexa always have a great selection of Ski -wear for kids, this season stand outs are the banana Indikidual all in one and AI Riders colourful stripes

MSGM bold graphic text tops at Alex and Alexa for FW19 kids fashion

Stella McCartney’s Yellow Submarine kids bag for FW19 at Alex and Alexa

A mini me version of Stella’s recycled T-shirt tops for winter 2017 kidswear

All photos by Smudgetikka – all rights reserved

Posts copyright Smudgetiukka – no reproduction without permission 2009-2019

The post Kids fashion press shows for FW19 appeared first on Smudgetikka.

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Classic sustainable kids knitwear by As We Grow is perfect for the new circular  fashion economy.

This beautiful Icelandic based knitwear company has expanded from their initial sweater offering into a wider range of garments that share the classic with a modern touch aesthetic.

As We Grow is one of the most authentic, sustainable and “slow fashion” kids brands to emerge in the last few years.

The brand was founded after a loved knitted jumper was passed on from sibling to sibling and from friend to friend. The founders thought all clothing should be cherished, beautiful and well made to last.

Most of their garments are designed to be worn for more than just a year while also focused on the kind of sweater that can be passed down through the generations. A new small capsule collection for adults has now joined the As We Grow family.

The photos were taken in the most sustainable greenhouse in Iceland.

As We Grow from Iceland’s classic knit for summer 2019

Classic sustainable kids knitwear by As We Grow for summer 2019

As We Grow also produce a complementary simple kids fashion line

Easy to wear striped knit kids fashion by As We Grow

Toddler knit sets by As We Grow sustainable kids fashion

All As We Grow fabrics are natural, here in linen, and the lighter weight summer knitwear is in Pima Cotton

Simple classic sustainable kids knits by As We Grow in this summer’s popular yellow shade

From baby to adult with As We Grow for summer 2019

All shots from As We Grow – all rights reserved

Posts copyright Smudgetikka – no reproduction without permission 2009-2019

The post Classic sustainable kids knitwear by As We Grow appeared first on Smudgetikka.

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Scandi style kids fashion from Soft Gallery summer 2019 with a summer in the city style shoot.

The Scandinavian label which recently celebrated their twelfth anniversary has this year seen a split between the two founders Tine Holt Møller and Barbara Hvidt with Barbara leaving the mantle to Tine to pursue other interests.

“Soft Gallery has a long and proud history. Over the years, we’ve created our very own unique design profile, and the new ownership structure will not affect this. Moving forward, we’ll continue in the same great direction as always,” says Tine Holt Møller.

From the very beginning, Soft Gallery has created quality kidswear with a charming and remarkable design feature: Each season, the brand lets artists use the styles as their ‘soft canvases’, presenting unique and ever-changing prints on the Soft Gallery collections.

The style and substance of the brand will not be altering but there has been an increase in collaborations with projects such as sunglasses by Twenty Twenty and wallpaper, cards and posters with Mado presenting some of their most popular art graphics from the last 10 years.

The summer collection titled Time Machine has easy to wear sports influenced modern separates in ice cream pastels and using prints that remind us of symbols from the 60’s to the 90’s with fruit motif’s for girls and space and travel motifs for boys.

Ice cream coloured pastel for summer at Soft Gallery spring 2019

Scandi style kids design by Soft Gallery summer 2019

UV protective swimwear from Soft Gallery and collab sunglasses by Twenty Twenty for summer 2019

Cherry print UV protective swimwear at Soft Gallery summer 2019

Casual boys fashion and cool roll bags at Soft Gallery for summer 2019

Neapolitan coloured swimsuit by Soft Gallery kidswear for summer 2019

All photos from Soft Gallery – all rights reserved

Posts copyright Smudgetikka – no reproduction without permission 2009-2019

The post Scandi style kids fashion from Soft Gallery summer 2019 appeared first on Smudgetikka.

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Sustainable kids swimwear at Marks and Spencer joins the adult sustainable swim collection for summer 2019.

One of the few main big high st chains to be tackling modern concerns with an agenda to provide more vegan food options too, Marks and Spencer is looking at many ways into future retailing and adapting new initiatives.

The kids swimwear is made from recycled plastic. The plastics, from waste such as plastic bottles, are transformed into a polyester fibre that is durable and strong, ideal for all summer activities. The range has been endorsed by the British Skin Foundation with UPF 50+ sun protection.

Also new at M&S is a newborn and baby collection for irritated and sensitive skins that was unveiled at their high summer press event recently. Called ‘Dreamskin’ this uses innovative polymer technology to soothe and protect the skin, lower skin temperature and help reduce friction.

Softer threads and flat seams in the construction also help avoid irritation. At the moment the collection is mainly plain white with a couple of print pieces.

Sustainable kids swimwear at Marks and Spencer

Kids swimwear from recycled plastics at Marks and Spencer

Boys recycled swim shorts from Marks and Spencer for summer 2019

There is also an adult sustainable swim collection in the Marks and Spencer collection

‘Dreamskin’ the new baby range for infants with irritated and sensitive skin at Marks and Spencer

Swim photos from Marks and Spencer, Dreamskin by Smudgetikka – all rights reserved

Posts copyright Smudgetikka – no reproduction without permission 2009-2019

The post Sustainable kids swimwear at Marks and Spencer appeared first on Smudgetikka.

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