As I was compiling my banner ad design showcase I was struck by the variety of call to action (CTA) wording on the different ads. Thankfully, the traditional, weak “Learn More” was virtually nowhere to be seen.
Based on these and other CTA best practices (see my button design showcase for more examples), here is a collection of call to action examples that you can use to improve your conversion rates on banners, emails, landing pages, and buttons just about anywhere.
Of course, there are multiple variants on each of these examples, and you can experiment with capitalization and adding exclamation points to signify additional urgency.
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If you have room, it can also be a good idea to include a secondary message below the main call to action to reinforce your message. For example:
Sign Up Today!
No credit card required.
Here are some examples to show how these calls-to-action look when applied to a button:
Good banner ad design is a critical component of a successful online advertising campaign. However, with so many users experiencing ‘banner blindness’ it is harder than ever to get your banner ad noticed.
The best banner ad designs include the following best practices: a clear, well written message or hook; a simple yet bold design, good use of typography and color, and a strong call-to-action in order to drive the reader to click.
World Food Program
Have you ever wanted to add a button (or “badge”) to your website to download a mobile app but thought it looked too much like hard work? Fortunately, both Apple and Google make this process easy with iOS and Android app online badge maker tools.
iTunes Link Maker
The iTunes Link Maker lets you create links or badges that link to content on any Apple web property, including the App Store.
To create a download badge for your app, first select “iOS Apps” from the Media Type dropdown and then enter the name of your app in the search field.
Select “iOS Apps” from the Media Type dropdown.
From the list of results, click on the iPhone or iPad icon for your app. This brings up a page which gives you options for linking with a large or small button or with text only.
Choose whether to create a large or small badge or just a link to your app
Google Play Badges
To create a badge that links to your app on Google Play you need to follow a similar process. Google also offers an online badge making tool, so it’s not too difficult to do. Scroll down through the list of dos and don’ts to view the online badge generator.
Simply browse to your app in the Google Play Store, copy the URL, and paste it into the Play Store URL field in the badge maker form.
Fill out the fields in the Play Store badge maker form to generate the HTML to embed
You’ll then be given the option to copy the HTML to embed the badge into your page, or to download the badge as an image. Here’s how it looks:
Mobile App Screenshot Generator
Need to create some screenshots to promote your app? Google offers a handy online tool for making your app screenshots display inside a Nexus device.
Apple does not offer an equivalent service, although FrameApp appears to do the same for a range of iOS and Android devices, and PlaceIt works similarly but embeds your screenshot within a stock photo that includes a smartphone or tablet device.
I used to subscribe to lots of emails from online retailers. As a result, I have thousands of these emails stored in folders (also known as “labels”) in Gmail. After deciding it was time for a cleanup, I discovered that mass deleting emails in Gmail is not that intuitive. So, here’s how to do it.
1. Click on the folder / label you want to empty
In the example below, I clicked on the “Build.com” folder to display the emails in it.
Open folder to view emails to delete
2. Click on the “Select All” checkbox
Click on the “Select All” checkbox to select all the emails on the page.
Select all emails on page
Note: this does not select all the emails in the folder, just the ones visible on the page. So, if you have Gmail set to display 50 emails per page, you will only select 50 emails.
3. Click on the “Select all conversations in folder” link
Although prominently positioned, it’s quite easy to miss this link unless you know it’s there. In this example, I would click on the Select all 219 conversations in “Retail Emails/Retail – Home/Build.com” link to select all the emails in the folder.
Select all emails in folder
4. Click on the “Delete” icon
Click on the trash can icon to remove the emails from the folder.
Click on trash can icon to delete
5. Click “OK” in the “Confirm bulk action” dialog
Last chance to change your mind! Otherwise, click “OK” in the dialog that pops up to delete all the emails in the folder and send them to the Trash folder.
Confirm bulk action
Note: You can also just tap the Enter / Return key instead of clicking the OK button if you prefer to use a keyboard shortcut.
Be aware that these deleted emails are not yet completely deleted from Gmail; they have been moved to the Trash folder from which they will be automatically deleted after 30 days.
If you want to delete the emails from your Trash folder now, here’s how you do it:
6. Open the “Trash” folder
Scroll down the list of folders / labels on the left until you see “More” at the bottom.
Click on “More” link
Click on the “More” link and scroll down again to view the “Trash” folder. Click on the Trash folder to view all the emails within it, including your newly deleted ones.
Open Trash folder
7. Empty the Trash folder
No need to select all the emails in the folder this time. Simply click on the “Empty Trash now” link to permanently delete these emails from Gmail.
Empty Trash now
That’s it! If you want to keep Gmail tidy, you can now delete the empty folder that’s left over.
8. Delete empty folder
View the folder in the left navigation and hold your mouse over the folder name so that an icon with three vertical dots displays.
Click on this icon to display a pop-up menu and click on the “Remove label” option.
Click on Remove label
A confirmation dialog will display, so click on the “Delete” button or just tap the Enter / Return button on your keyboard to delete the folder from Gmail.