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The LG SIGNATURE TWINWash washing machine is part of the LG SIGNATURE brand which is LG Electronics’ most premium line of home appliances and home entertainment products. The brand combines the best of LG’s cutting-edge technology and world-class design with exquisite attention to detail for today’s most discerning consumers.


Offering innovative and premium washing solutions, the latest ultra-premium washing machine is all about efficiency, helping you get more clothes cleaner in less time by washing two separate loads simultaneously. This premium 24-inch front load washing machine is more durable, more convenient and more sophisticated than ever and features the unique pedestal TWINWash Mini under the main unit. TWINWashMini washer helps you to give special care for special loads of laundry.

The TWINWash Mini and front-load washer can operate simultaneously or independently, so the user can wash one load in hot and one load in cold water at the same time. Users can also start or stop a cycle or open the door on either washer without interrupting the other. While the front load washer and dryer is equipped with a 12 kg washing capacity and a 7 kg drying capacity, the bottom pedestal-washer features a 2 kg washing capacity enabling home makers to speed up their laundry sessions.

Featuring LG’s TurboWash® technology helping users save up to 30 minutes per cycle, even on larger loads, without sacrificing cleaning performance, this unique technology is different from conventional speed spin cycles, which are only intended for small, lightly soiled loads.

The minimalistic design of the LG SIGNATURE washing machine is highlighted by the beautiful touch-enabled Quick Circle User Interface which is embedded on the glass door. Positioned at a 17 degree angle, the panel is easy to see when standing. The Push Open washing machine door can be opened with a slight push, even when the user’s hands are full. Meanwhile, the washer’s enamel coating not only gives it a sleek, sophisticated look, but also repels fingerprints and corrosion.

Last but not the least, the machine is loaded with all of the smart connectivity features that come with being a part of the SmartThinQ series, meaning consumers can receive smartphone notifications when the detergent tank is empty, download the specialized wash cycles, save frequently used wash cycles and track the amount of water and electricity used.

Learn more about the LG SIGNATURE Twin Wash washing machine here!

The post The New Dimensional LG SIGNATURE TWINWash™ Washing Machine appeared first on SMF.

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The all-new, ultra-premium LG SIGNATURE refrigerator, which emanates from the company’s latest premium brand of home appliances and home entertainment products, now available for consumers in the region. The long-awaited LG SIGNATURE refrigerator boasts exquisite design, cutting-edge technology and pure sophistication for the region’s sensibly rich consumer.


The LG SIGNATURE refrigerator represents the visualization of essence with a fresh take that is both intuitive and revolutionary. As a nod to its innovative spirit, the LG SIGNATURE refrigerator takes LG’s award-winning Door-in-Door® design two steps further by adding an InstaView feature that turns the opaque Door-in-Door® compartment transparent with two quick knocks. Users can peek inside the easy access compartment without ever having to open the door and the tempered glass offers industry-leading insulation and protection.

With LG’s Door-in-Door® technology, users can access often-used items without having to open the entire refrigerator. The refrigerator’s ColdSaver Panel, a barrier between the interior compartment and the rest of the refrigerator, reduces cold air loss and helps keep food fresher longer.

Another unique and cutting-edge feature is the new Auto Open Door function, which offers quick, hands-free access. The addition of a smart sensor allows users to open one side of the refrigerator door automatically when hands are full with groceries. By simply stepping on the sensor at the bottom of the refrigerator, users will see an “OPEN DOOR” hologram display on the door.

The versatile CustomChill Pantry offers different temperature settings for storing a wide range of foods from meats to fresh produce. The CustomChill Pantry features three different settings – Meat (-1.5℃), Deli (1℃), Produce (0-6℃).

LG SIGNATURE refrigerator is an excellent example of LG’s commitment to creating technologically advanced appliances that exude sophistication and class while conveying a sense of graceful minimalism, which echoes the refined aesthetics of the entire LG SIGNATURE brand.

The post The Ultra-Premium LG SIGNATURE Refrigerator appeared first on SMF.

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Exquisitely designed for the region’s most discerning consumers, the LG SIGNATURE Air Purifier fosters a new sense of refreshment with its ultra-premium look and feel combined with its state-of-the-art technology purposefully built to protect individuals from allergens whilst beautifying its surrounding environment.

Dust – available in abundance across the region – is just one of the many triggers that causes allergies within children and adults and one of the primary requisites to avoid such health concerns is to keep the quality of air indoors clean.

The LG SIGNATURE Air Purifier was not only designed to be aesthetically pleasing and enhance the interior décor to compliment the lavish lifestyles of the most discerning customers, but was also engineered to ensure that it protects users, their family and loved ones from the surrounding environment.

The LG SIGNATURE Air Purifier’s watering engine rotates at a high speed powerfully and infuses moisture into the air to create the optimal humidity level. The PM 1.0 Black Filter detects and removes ultra-fine dust particles in the air. With its advanced durability-enhancing design, the PM 1.0 Black Filter can be reused. Furthermore, complete with Plasmaster Ionization, all air passed through this air purifier is able to achieve full sterilization at the highest level.

he LG SIGNATURE Air Purifier comes standard with an innovative semi-permanent filter system which means it can be washed and used again for up to 10 years. Furthermore, the water bucket was designed to be filled easily without being detached to further elevate the convenience realized by users.

Two other features that showcase the LG SIGNATURE Air Purifier’s efficiency is the UV LED and Smart Drying functions. By Ultra Violet light, water in the bucket is sterilized before being sprayed to guarantee perfectly clean humidification. Also when the humidification has stopped, the air purifier automatically dries its filters in order to prevent virus and bacteria from developing.

Equipped with SmartThinQ, users now also have the freedom to check and control their air purifier, no matter where they are. LG SIGNATURE Air Purifier owners can start or stop the ultra-premium home appliance whilst also being able to customize the mode – Purity, Silent, Humid – and speed – Low, Mid, High.

Learn more about the LG SIGNATURE Air Purifier here!

The post LG SIGNATURE Utilizes the Power of Water to Purify the Air appeared first on SMF.

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The LG SIGNATURE TV goes back to basics with a set of aesthetically designed home appliances that target those who seek “Excellence” and “Perfection” with their refined senses. This collection is not only ultra-premium, but highly advanced.

In a five part article series, I will be taking a closer look into each of the products and how they fit perfectly in our daily lives. To kickstart the LG SIGNATURE series, I introduce the incredibly thin LG SIGNATURE TV.


This state-of-the-art TV has removed all the elements that distract from viewing and listening. The not so bulky design merges perfectly with the wall, allowing you to immerse yourself in a picturesque reality. The supreme image quality is revealed only on Perfect Black created by the LG SIGNATURE TV’s self-lighting pixels.

It is also designed for those who recognise the value of truly premium audio. With up-firing speakers to enhance sound diffusion for smoother high-pitch and low-pitch audio, the Dolby Atmos delivers each object’s unique sound in three-dimensional space for full immersion.

With support for both Dolby Vision and Dolby Atmos®, the LG SIGNATURE TV is the first of its kind by presenting you with a cinema-like premium experience in the comfort of your home with the superior picture and sound quality.

Learn more about the LG SIGNATURE collection here!

The post LG SIGNATURE Moves Forward by Going Back to Basics appeared first on SMF.

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Earlier this year I collaborated with the wonderful team behind Siemens Home Appliances to put together an unforgettable private dinner at Vida Downtown, celebrating a lifestyle of innovation and refined design.

While the twenty handpicked guests conversed and mingled over fresh cocktails and light canapés, they were asked individually to participate in a short video interview with the main question: “What would you do if you had an extra hour every morning?”


With all guests introduced to one another, the curtains were opened, presenting a beautifully decorated table that embossed the Siemens Home Appliances colours, feel and brand aura.

Mr. Tomas Alonso Carcia-Salmones, CEO of BSH Home Appliances FZE, addressed the guests with a short introduction to Siemens Home Appliances, what the brand stands for and the groundbreaking innovation inherited over the past decade in an effort to make people’s lives easier, giving them more than an extra hour in the morning to enjoy their lives.

Here is how the night unfolded:

The Siemens Home Appliances Private Dinner - YouTube

About Siemens Home Appliances

Siemens is one of the premier, German household appliance brand, which sets new global standards in terms of technology, innovation and design for home appliances. Through its connected product portfolio, Siemens enables a seamless world of exciting possibilities for its consumers. Besides its strong focus on refined built-in appliances, the product range encompasses stand-alone appliances in the areas of cooking, laundry care, refrigeration, freezing and dish care as well as consumer products for coffee making and vacuum cleaning. Since 1967, Siemens has built a strong heritage of performance, innovation, quality, and resource-efficiency that yielded in prestigious awards such as the iF Design Award and the Red Dot Award.

#TimeIsWhatYouMakeOfIt

The post The Siemens Home Appliances Private Dinner appeared first on SMF.

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Yes, it’s that time of year again, my favourite time of the year actually. It’s Pitti Uomo time!

With the 93rd Edition of the rolled out in January this year, I had the opportunity to once again attend the biannual fair. Catching up with old friends, discovering upcoming brands and devouring delicious fiorentina steaks, I could do this every month.

Only being able to attend the last day of the fair, I worked alongside one of my favourite brands, Boggi Milano, to curate a Peaky Blinders inspired outfit. Three-piece suit, cutaway collared shirt, double monk strap shoes, a coat and last but not least, an umbrella to spice things up!

Here I’m wearing

Boggi Milano Price of Wales Suit – Partly Carded Wool (Buy)

Boggi Milano Herringbone Coat – New Zealand Wool in Hazelnut (Buy)

Boggi Milano Piqué Cotton Shirt Windsor Collar Tailored Fit in Light Blue (Buy)

Santoni Double Monk Strap Leather Shoes (Buy)

The post Pitti Uomo 93 Outfit appeared first on SMF.

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