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Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords You may not be familiar with the term “content hub,” but you’ve likely heard of …..

The post 3 SEO benefits to building hub and spoke pages appeared first on Smart Insights.

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What graphic design assets do you need for marketing campaigns and how do you make it easier to create them? Making your marketing campaign run successfully can be a challenging task. However, following modern trends in advertising and applying the …..

The post Graphic design resources to boost marketing campaign efficiency appeared first on Smart Insights.

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Words aren’t enough, you need to step out of the box when it comes to engaging the audience Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring …..

The post How powerful is visual content in a marketing strategy? appeared first on Smart Insights.

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Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency Content marketing is a highly effective form of marketing. Statistics show that per dollar, content …..

The post Struggling to prove your content marketing ROI? appeared first on Smart Insights.

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In order to drive commitment levels, your content marketing campaigns need to be successful Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in the adolescent phase and 34% are in the first steps …..

The post The impact your content marketing mistakes are having on your brand appeared first on Smart Insights.

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By performing a content audit, you can find the content that’s working and the rogue content that’s holding you back Does your blog need a bit of a dusting? Perhaps it needs a total spring clean. If so, it’s time …..

The post How to do a simple but effective content audit for your blog appeared first on Smart Insights.

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Chart of the Week: 76% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy. The majority of marketers say that their organization takes a strategic approach to managing …..

The post 76% of organizations use a strategic content management approach appeared first on Smart Insights.

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Without the right tools to help, you can’t create amazing content and you won’t be able to truly understand your audience and their preferences and interests. Digital marketing – and, consequently, content marketing – and digital tools have a very …..

The post Must-have content marketing tools that you need to get appeared first on Smart Insights.

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One of the best ways to keep people on your website longer and build up trust and conversions is through great content Getting people to trust and ultimately buy from your business is a long process. It starts by getting …..

The post How to leverage content to keep people on your website longer appeared first on Smart Insights.

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You need better content marketing metrics - ones that your executive team really care about Like the father character Tevye in the classic movie 'Fiddler on the Roof,' some digital marketers seem to blindly follow tradition without much thought. They …..

The post How to measure the ROI of your content marketing appeared first on Smart Insights.

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