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Whopper Burgers for $0.01 – What’s The Catch?

In December 2018 Burger King launched a deal that allowed customers to purchase a Whopper Burger for just 1 Cent by ordering through the revamped Burger King App that now allowed mobile ordering. However it wasn’t as simple as just downloading and ordering the burger through the App, the customer had to visit a McDonald’s location to place the Burger King order.

The Whopper Detour

The deal they called the Whopper Detour was an exciting way of promoting the updated Burger King App and instantly getting even more customers to download and use the App. For the customer to be able to order a Whopper Burger for just 1 Cent, they had to order within 600 feet of a McDonald’s location. Once the App registered that they were near a McDonald’s it unlocked the deal.

A Whopping Success

In October 2018 2 million people had downloaded the Burger King App since it was released in 2014. The Whopper Detour was a huge success for Burger King as between October and December 2018 a further 4 million people downloaded the Burger King App. A company wouldn’t usually direct customers to a competitor, as Burger King did with McDonald’s, but it seems for Burger King that this has been the best decision in enticing customers to download and use the Burger King App.

Competition Within Fast Food Apps

Since the smart phone isn’t going anywhere it is proven that Apps are the way forward in the fast food industry. They are a great way for takeaways to be competitive between one another and set out the best deals each week. So long as the customer has the App downloaded onto their phone places like Burger King and McDonald’s can send out Push Notifications to tempt customers with the latest deals.

Would Your Business Benefit From An App?

If you have a business in the Fast Food Industry then an App could be the best decision for you. Ranging from our Editions Apps to our more Bespoke Apps the options are endless and this could be a great way to move your business forward.

The post Burger King Sends Customers to McDonald’s for 1 Cent Whoppers appeared first on Smart Restaurants.

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Veganism – Food Trend of the Year for 2018

Try our New Vegan menu!

Try this bleeding meat free burger!  

… These are just some of the things we have more than likely heard at some point in 2018 in relation to vegan food and veganism.

2018 was truly the Year of the Vegan and it seems as though this food trend will carry on throughout this year in 2019.

Takeaways, restaurants and even supermarkets have all jumped on the Vegan Train to make the most of this food trend. For year’s vegetarians have screamed to the top of their voices wishing to be heard but instead have been constantly served the same typical vegetarian meals. It now seems that vegans have set out a trend that even meat eaters have started to follow. At least now vegetarians have a larger section on the menu to choose from.

Vegan Takeaways

Fast food takeaways such as Pizza Hut and McDonald’s have added vegan dishes to their menu. Pizza Hut now offer a vegan pizza by using a dairy free cheese. McDonald’s have introduced vegan wraps, although by doing so have removed the traditional vegetarian burger they used to offer. This means that instead of vegetarians and vegans being given a choice they have just one option compared to the many other options meat eaters are given from chicken nuggets to chicken burgers, fish burgers and beef burgers.

Vegan Restaurants

Restaurants have embraced the vegan trend by providing vegan customers with a new dedicated menu filled simply with vegan options ranging from plant burgers to vegan cheese pizza’s. Restaurants such as Ask have put together a whole menu for vegan’s so instead of the one or two vegetarian options you had there are now a dozen different items to choose from for Starters, Main Meals and Desserts. They also provide a vegan children’s menu.

Vegan Shopping

Supermarket chains have over the years stocked Linda McCartney and Quorn meals and embraced on a few own-brand meat free options, however since vegan has become such a huge food trend, supermarkets are now offering even more. The Beyond Meat burger has been particularly popular and is now being sold at Tesco supermarket. Marks and Spencer have also introduced a vegan range from burgers to sausages, all of which are entirely plant based.

The post 2018 The Year of the Vegan appeared first on Smart Restaurants.

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Visit Smart Restaurants & PowerEPOS at The Pub Show Stand E52

Smart Restaurants are joining PowerEPOS  at The Pub and Bar Show on the 5th and 6th February 2019 at Olympia in London. Come and visit us at Stand E52.

We are there to discuss how an App could help benefit your business, grow your customers and keep them loyal to you over your competitors by rewarding them.

Customer Loyalty

Reward your customers by providing them with a loyalty system to gain repeat custom. An App can let your customers earn loyalty rewards for every purchase they make. For example you could choose a stamp for every drink they purchase and once they have received a certain amount of stamps that customer is then eligible for a free drink.

View Menu

Allow your customers to view your full food and drinks menu before they visit your pub. This is a great way of tempting your customer to choose you over any other competitors in the area. Tempt them with a good choice of mouth watering food and drink and has them ready to order through the App as soon as they set foot in your pub.

Order at the Table

Let your customers order at the table instead of having to join the lengthy queue at the bar. Customers can simply scan the table they are sat at and the waiter can then deliver food and drink to the table.

In-App Payments

Secure payments by allowing your customers to pay via debit or credit card through the App when placing their order. This makes it easy for the customer to pay on each order or let friends pay when it is their round.

Book A Table

Allow customers to book a table at your pub directly through the App, so that they can enjoy a nice relaxing meal or drink after work or at the weekend. This avoids any disappointment of turning up at the pub and having to wait a while before getting to sit down.

Social Media

Let your customers share their experience through social media. Your App will be connected to your social media account so that they can share favourite meals and drinks. This is the perfect marketing tool for your pub.

POS Integration

Your App will be fully integrated with a POS system supplied by PowerEPOS. This allows orders to go directly into the POS without having separate sales.

The post Smart Restaurants at The Pub Show 5th – 6th February 2019 appeared first on Smart Restaurants.

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