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Learn all about which e-mail provider you should choose for your online business, and set up your e-mail list in 5 easy steps (your e-mail list, lead magnet page, thank you page, incentive e-mail and welcome e-mail)

The post My 3 Favorite E-mail Providers For Your Online Business appeared first on Primoz Bozic.

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This guide will teach you how to write great opt-in copy for your opt-in pages and opt-in offers through 15 beginner and advanced opt-in copy techniques.

The post The Secrets to Writing Mouthwatering Opt-in Copy appeared first on Primoz Bozic.

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Everything you need to know to create an Epic Lead Magnet for your website! 9 steps to creating an Epic Lead Magnet, 3 key rules you should follow, 16 Epic Lead Magnet Examples and more!

The post How to Create an EPIC Lead Magnet appeared first on Primoz Bozic.

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Learn 2 proven techniques for finding problems worth solving (that you can create blog posts, lead magnets and online courses around).

The post How to Find Problems Worth Solving appeared first on Primoz Bozic.

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Stuck with finding your profitable business idea ? Check out these 6 common "sticking points" with finding and validating your online business (and how to overcome them).

The post How to Get Un-Stuck With Finding a Profitable Business Idea appeared first on Primoz Bozic.

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Use this step-by-step process to successfully validate your online business idea and get your first 100 e-mail subscribers in 1-2 weeks

The post How to Validate Your Online Business Idea appeared first on Primoz Bozic.

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Discover 9 proven ways to find a profitable online business idea (with 12 profitable business idea examples from 5-6 figure entrepreneurs)

The post How to Find a Profitable Online Business Idea appeared first on Primoz Bozic.

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Follow this step-by-step roadmap to grow your e-mail list to 10,000 e-mail subscribers (and beyond)

The post Your Roadmap to 10,000+ E-mail Subscribers appeared first on Primoz Bozic.

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You’re here because you want to build an email list.

You already know that building your email list is one of the most valuable assets when growing an online business, and you either:

  • Want to get to your first 500-1,000 email subscribers with your online business
  • Already have some traction and a few hundred (or thousand) email subscribers, and want to get 5,000-10,000 email subscribers as your next big benchmark
  • Already have a proven system for growing your e-mail list and thousands of e-mail subscribers, but want to learn how to scale up to 10,000-20,000 email subscribers (and beyond)

If any of the above describes you, you’ll love this guide.

Table of Contents

Here’s a quick preview of everything that’s included in this guide.

Published Chapters:
  • Chapter 0: The Ultimate Guide to Growing Your Email List: The Introduction
    • About Me
    • Why I Wrote This Guide
    • How This Guide Is Different From All Other Free Resources on Growing Your Email List
    • A Word of Caution: This is a LONG Guide
    • Who This Guide is For
    • Acknowledgements
  • Chapter 1: Your Roadmap to 10,000+ E-mail Subscribers
    • STAGE 1 OVERVIEW: TRACTION (Your First 100 Email Subscribers)
    • STAGE 2 OVERVIEW: MOMENTUM (Getting to 500-1,000 Email Subscribers)
    • STAGE 3 OVERVIEW: GROWTH (Growing to 5,000-10,000 Email Subscribers)
    • STAGE 4 OVERVIEW: SCALE (Scaling Beyond 20,000-40,000 Email Subscribers)
    • WARNING: Don’t skip the earlier stages!
    • Too simple to be true?
Chapters In The Works:

Since this is a LONG guide, I wanted to share some of the chapters earlier, before the full guide is finished.

I’m doing this because you might want to “read along” as I write the guide, and I also want to make sure I cover everything you’d like me to as I write this guide. I’ll write and publish the remaining chapters of the guide over the following weeks:

  • Chapter 2: TRACTION (Your First 100 Email Subscribers)
  • Chapter 3: MOMENTUM (Getting to 500-1,000 Email Subscribers)
  • Chapter 4: GROWTH (Growing to 5,000-10,000 Email Subscribers)
  • Chapter 5: SCALE (Scaling Beyond 20,000-40,000 Email Subscribers)
  • Chapter 6: FAQ (Frequently asked questions about List Building)
Get Early Access to future chapters of this guide

Want to be the first to know when I release a new chapter of this guide? Leave your name and e-mail address below and I’ll send you the new chapters as soon as they’re live!

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Chapter 0: The Ultimate Guide to Growing Your Email List: The Introduction

This Ultimate Guide to Growing Your Email List is the most detailed and comprehensive piece of content online on building your email list. There’s nothing else like it out there.

I interviewed 20 online entrepreneurs with established, profitable online business that have e-mail lists of at least 1,000 (and as many as 40,000) e-mail subscribers about how they built their e-mail lists to their first 1,000, 5,000, 10,000 e-mail subscribers and beyond.

Then, I spent hundreds of hours working through hundreds of pages of interview notes, and organizing them into a complete guide for growing your e-mail list to 10,000 e-mail subscribers and beyond.

In this guide, you’ll find:

  • A complete, step-by-step system for getting your first 1,000, 5,000, or 10,000 e-mail subscribers (and beyond)
  • The best proven tactics and strategies that established entrepreneurs have used to grow their email lists (that you can use to grow your e-mail list as well)
  • The biggest myths and mistakes you should avoid when growing your e-mail list to prevent it from plateauing

You’ll also find hundreds of real life examples to support every tactic, strategy and principle that we talk about, so you can take what you’ve learned from the guide an apply it to growing your e-mail list for your online business.

About Me

Hey, I’m Primoz!

A few years ago, I left my job as a programmer making $7/h in Slovenia to build an online business that makes over 6 figures every year while traveling the world.

I’ve worked with and learned from top entrepreneurs like Ramit Sethi, Derek Halpern and Selena Soo to learn how to build a successful online business, and coached 1,000+ entrepreneurs on how to start and grow an online business.

I’ve spoken at conferences of 500+ people and was featured in places like Business Insider, Entrepreneur, Forbes, Entrepreneur on Fire and GrowthLab.

There’s two things that I love doing more than anything else:

  1. Coaching 5-6 figure entrepreneurs on how to rapidly grow and scale their online businesses
  2. Writing ultra-long Ultimate Guides like this one

If you love this guide, you’ll also love my Ultimate Guide to Creating Content That Sticks, and my Ultimate Guide Checklist, a detailed e-book that I wrote about how I write guides like these.

My mission is always to put my best work out into the world, go the extra mile that most people aren’t willing to go, and put helping people in front of making money.

Those values have led me to spend hundreds of hours creating this very guide – and give it away to you for free.

I hope you’ll enjoy reading it as much as I enjoyed writing it!

Why I Wrote This Guide

For online entrepreneurs, e-mail list is the life and blood of your business.

If your e-mail list keeps growing and you keep attracting new potential customers to your business every day, your business will keep growing. You’ll be able to get more clients for your coaching services and online courses, and help more people.

But if your e-mail list tanks, it’s only a matter of time until you “burn out” your e-mail list and your revenue tanks as well. No matter how many new products and services you create, you’ll feel like your online business is a ship that’s bound to sink.

But even though there are hundreds of resources out there on growing your e-mail list, I still talk to entrepreneurs every day that have hit a plateau with their e-mail lists and would love to get more e-mail subscribers.

It seems like even though there are so many resources out there already, there seems to be something missing. If it wasn’t, you wouldn’t be reading this guide.

I wrote this guide (and am giving it away to you for free) because I never want you to worry about growing your e-mail list again.

How This Guide Is Different From All Other Free Resources on Growing Your Email List

The truth is that there’s no one proven, complete guide out there for growing your e-mail list.

Sure, there are plenty of articles along the lines of “50 ways to grow your e-mail list”, but you don’t want 50 different ways of growing your e-mail list with one-paragraph explanation on how to do it. “Just set up a Pinterest account!”. As if it were that easy.

Sure, there are plenty of articles that tell you to “create a free e-book or a lead magnet” and give it away for free. But what should you create it about? How can you spread the word about it? And how can you grow your e-mail list after you already have a lead magnet?

There are even plenty of so-called “ultimate guides” about growing your e-mail list out there, although sadly, there is very little “ultimate” about them. I’m sorry, a 3,000-word article (possibly written by a “professional blogger” who never actually ran an online business) isn’t a definitive guide about such a broad subject as growing your e-mail list.

There’s no resource that dives DEEP into the different stages for growing your e-mail list, that breaks down what you should do at each stage, and what you shouldn’t worry about. There’s no resource out there that uses enough data points from real, established entrepreneurs that would tell you how they actually build their e-mail lists over time.

I know why there isn’t a guide like this out there yet. It’s an INSANE amount of work.

Even before I wrote the first word of this guide, I spent hundreds of hours surveying my readers about their challenges with growing their e-mail lists, interviewing established entrepreneurs about how they grew their e-mail lists, and organizing their strategies and insights into a system for growing your e-mail list that would be easy to understand and implement.

I created a spreadsheet with 452 different insights on growing your e-mail list. I turned that spreadsheet into a 50-page Google Document with the outline for this guide. I then turned that outline into 4 giant paper mind maps to make it flow as best as possible and create a step-by-step system that is easy to follow.

I spent countless hours banging my head against the wall on how to write this guide in the best way possible and organize this enormous information in a guide that made sense for you.

After going through this process, I can understand why there’s no guide like this out there yet.

And it’s exactly why I’m super excited to write it and share it with you.

A Word of Caution: This is a LONG Guide

When I set off to write this guide, I knew it would be an enormous guide.

To truly write the ULTIMATE guide to growing your e-mail list and cover all the different tactics and strategies that you can grow your e-mail list would mean that I’d have to cover information that will guide you in growing your e-mail list for years to come.

It would mean that I would have to find countless real-life examples that would show you how to put the principles, tactics and strategies from this guide into action.

Plus, I love writing long, detailed and comprehensive content (I’m not a guy that would write 500-word blog posts).

If you’re looking for a “quick guide”, this guide isn’t for you. If your “attention span” is short and you aren’t willing to read a 30,000+ word guide, this guide isn’t for you. If you aren’t willing to work hard to grow your e-mail list, this guide isn’t for you.

But if you want to read the most comprehensive and detailed piece of content online on growing your e-mail list, this guide is perfect for you.

Who This Guide is For

“Can I benefit from this guide if I have 0, 564 or 13,231 e-mail subscribers?”

The answer is YES, YES, YES.

Because I’ve interviewed 20 established entrepreneurs with profitable online businesses about how they built their e-mail lists to write this guide, I’ll take you through all the different stages of growing your e-mail list your first 100, 500, 5000, 10,000 e-mail subscribers and beyond.

You can simply jump to the section of this guide that’s the most relevant to you (or binge-read the full guide).

You’ll benefit from this guide if:

  • You are looking for a complete, proven system for building your e-mail list
  • You’re looking for new and innovative tactics and strategies for building your e-mail list
  • You want to attract ore paying customers to your online courses and coaching programs
  • You’re willing to work hard to grow your e-mail list
  • You want to grow your e-mail list “organically”, without spending a single dollar on paid advertising

However, since I couldn’t possibly write a guide that would serve everyone, there are also a few situations where this guide isn’t the best fit for you:

  • If you’re looking to grow your e-mail list “quickly” or “fast”, this guide isn’t for you, as the long-term strategies for growing your e-mail list all take time and require a considerable amount of effort
  • If you’re looking to grow your e-mail list with paid advertising, this guide isn’t for you, as very few of the people I interviewed used paid advertising as the main method to grow their e-mail lists
  • If you’re looking for a guide that goes into a ton of detail into specific tactics like growing your e-mail list through Instagram or Pinterest, this guide might not be the best for you as we’ll focus more on the high-level principles and strategies in this guide
Acknowledgements

Before I dive into this guide, I’d like to thank and acknowledge everyone who I interviewed for this guide (plus a few individuals who contributed to the guide but preferred to stay anonymous).

The advice, the knowledge and the wisdom you shared helped me write this guide better than I ever would without your help, and for that I am deeply grateful.

Thank you (in to particular order):

Geraldine Lepere from Comme un Francaise

Christina Rebuffet from Speak English With Christina

Ryan Hildebrandt from Viral Message Lab

Vickie Gould from vickiegould.com

Peter Nguyen from The Essential Man

Luke McIntosh from Become a Bassist

Matt Rosenblum from mattrosenblum.net

Will Darling from EDMTips

Jenni Waldrop from Fuzzy and Birch

Danny Margulies from Freelance to Win

Sara Kirsch from Marketing is Not Selling

Sam Gavis-Hughson from Byte by Byte

Olivia Angelescu from oliviaangelescu.com

Gabriela Perira from diyMFA

Karen Dudek-Brannan from Dr. Karen Speech and Language

Nagina Abdullah from Masala Body

Rusty Gray from Rusty Animator

Chapter 1: Your Roadmap to 10,000+ E-mail Subscribers

In this guide, I outlined the 4 key stages of growing your e-mail list:

  • STAGE 1: TRACTION (Your First 100 Email Subscribers)
  • STAGE 2: MOMENTUM (Getting to 500-1,000 Email Subscribers)
  • STAGE 3: GROWTH (Growing to 5,000-10,000 Email Subscribers)
  • STAGE 4: SCALE (Scaling Beyond 20,000-40,000 Email Subscribers)

Before we dive deep into the nitty gritty details of each stage and how to implement each of the principles, strategies and tactics from it, I wanted to spend a few minutes giving you a high level overview of how you can go from 0 to 10,000+ e-mail subscribers and beyond.

You can use this as a high-level guide and refer to it whenever you’re in doubt what you should be doing to grow your e-mail list to the next stage.

Note that these stages aren’t set in stone.

  • You might find that you can use the strategies from the TRACTION stage to go to well over 500 e-mail subscribers.
  • You might find that you can use the strategies from the MOMENTUM stage to go to over 2,000 e-mail subscribers.
  • Or, you might find that you’ll have to move to the SCALE stage earlier than expected, at 5,000 e-mail subscribers.

These are general benchmarks that I created based on the common patterns I noticed among the entrepreneurs I interviewed, but will differ from industry to industry.

STAGE 1 OVERVIEW: TRACTION (Your First 100 Email Subscribers)

When you’re just starting an online business, the first big benchmark that you’ll pursue is getting to your first 100 e-mail subscribers.

Finding this initial traction will tell you that “there’s something there”, and you’ll want to hit this benchmark within 1-2 weeks of choosing a new business idea.

This stage doesn’t require you to set up a website, write any major content, or put a lot of effort into growing your email list.

It’s a much more experimental stage where you’re dipping your toes in the water and figuring out if your business idea is a good idea to pursue, and finding your first few potential customers for your new business.

The most important thing at this stage is to see one or more Moments of Traction – signs that there is a lot of demand for this idea.

Throughout this stage, you will:

  • Come up With a Winning Business Idea
  • Run List Building Experiments to Validate Your Idea
  • Experience Your First Moments of Traction
  • Collect Your First 100+ Email Addresses

You won’t need a website or to write a ton of content at this stage. You won’t need to spend months in this stage either.

By running List Building Experiments and experiencing your first Moments of Traction, you’ll be able to collect your first 100 e-mail subscribers in a matter of days or weeks.

STAGE 2 OVERVIEW: MOMENTUM (Getting to 500-1,000 Email Subscribers)

Once you’ve got to your first 100-ish e-mail subscribers and successfully validated your Unique Business Idea, you’ll have your first 100 potential customers that you can talk to and better understand how you can help them.

You’ll also have your first 100 Raving Fans that will give you feedback on your first few pieces of content, help you spread the word about it, and maybe even become your first paying customers.

You’ll then create (and spread the word about) an Epic Resource that will solve a major problem of your audience and help you attract more Raving Fans to your business.

Creating and spreading the word about this resource will help you make a name out of yourself and make a big entrance in your industry, as well as grow your e-mail list to..

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Did you ever wonder why…

  • Some blog posts get read hundreds of thousands of times, while others quickly get forgotten?
  • Some books become New York Times best-sellers, while others never make it to the shelves in Barnes and Noble?
  • Some online courses have hundreds of raving fans, while others only get a handful of sales?

There’s one key thing that almost EVERY successful YouTube video, blog post, online course or book has in common.

It’s the one thing that content that gets forgotten often lacks (even if you put a lot of work into creating it).

It’s the one thing that the top experts in your industry get remembered by, write books about, and deliver speeches about in front of thousands of listeners.

What’s the one thing?

Sticky ideas.

In this guide, I’ll talk about exactly what sticky ideas are, and how to spot them in the world.

I’ll share with you 20 examples of sticky ideas from established experts, authors and entrepreneurs, and explain why they work so well.

I’ll also teach you how to come up with your own sticky ideas so that you can create content that your audience will love, devour, and talk about to their friends for years to come.

Let’s dive in!

Table of Contents
  • What are Sticky Ideas?
  • How to Come Up With Sticky Ideas
  • The 6 Principles of Sticky Ideas (From Made to Stick)
    • Principle #1: Simplicity
    • Principle #2: Unexpectedness
    • Principle #3: Concreteness
    • Principle #4: Credibility
    • Principle #5: Emotion
    • Principle #6: Stories
  • 4 BONUS Principles of Sticky Ideas For Online Entrepreneurs
    • Principle #7: Results
    • Principle #8: Accessibility
    • Principle #9: Alternatives
    • Principle #10: Problems
  • 20 Sticky Idea Examples From Experts, Authors and Entrepreneurs
    • The Briefcase Technique (Ramit Sethi)
    • 80/20 Content Promotion Rule (Derek Halpern)
    • First, Ten (Seth Godin)
    • 1,000 True Fans (Kevin Kelly)
    • Skyscraper Technique (Brian Dean)
    • The Lean Review (Primoz Bozic)
    • The Paleo Diet (Loren Cordain)
    • The Slow-Carb Diet (Tim Ferriss)
    • The Mindless Margin (Brian Wansink)
    • Alter Ego (Todd Herman)
    • 5 Love Languages (Gary Chapman)
    • A Grief Casserole (Kate Schutt)
    • FAST Method (Sam Gavis-Hughson)
    • Deep work: Cal Newport
    • Growth Mindset (Carol Dweck)
    • Conference Commando (Keith Ferrazzi)
    • Hell Yeah / Hell No (Rich Litvin)
    • ABCDE Framework (Martin Seligman)
    • Time Management Matrix (Stephen Covey)
    • Don’t Criticize, Condemn, or Complain (Dale Carnegie)
  • 7 Steps for Coming up With Sticky Ideas
    • Step #1: Develop Sticky Idea Thinking
    • Step #2: Find Your Sticky Idea Candidates
    • Step #3: Use The Sticky Idea Checklist
    • Step #4: Test Your Ideas
    • Step #5: Create Your Sticky Idea Portfolio
    • Step #6: Spread The Word
    • Step #7: Rinse and Repeat
  • BONUS: Your Sticky Idea Checklist

As you can see, this is a LONG guide. You can download the FULL PDF version of this 16,000+ word guide (including the BONUS Sticky Idea Checklist) here to print it out, save it on your computer or read it on your Kindle:

Download your Ultimate Guide to Creating Content That Sticks

Download the FULL 16,000+ word guide (plus a BONUS Sticky Idea Checklist to create your own sticky ideas in 10 easy steps)

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What are Sticky Ideas?

It was a hot summer afternoon, and I was sitting in the apartment from one of my mentors, Derek Halpern in Manhattan.

We were having a conversation about how to create content that will attract more visitors to my website that people will spread the word about.

“Primoz, the one thing you’re not doing right now that you have to start doing is come up with more sticky ideas.”

“Sticky ideas?”

“Yeah, big ideas like my 80/20 promotion rule that people will remember you by. People still talk and link to that rule to this day, even though I wrote a blog post about it years ago.”

As soon as he shared that with me, something clicked in my brain.

I remembered all of my favorite experts, authors and entrepreneurs, and their sticky ideas quickly came to mind:

  • My mentor Ramit Sethi became known by his Briefcase Technique for negotiating your salary, a YouTube video that got over 100,000 views
  • Entrepreneur Ryan Levesque became known for his ASK Method, a concept he wrote a best-selling book about, spoke about at countless conferences, and built a whole business around
  • Author Mihaly Csikszentmihalyi (whose name you might not remember), became known for Flow, an idea he wrote his best-selling book about

If you think about your favorite expert, author or entrepreneur, they’re probably known for a sticky idea as well.

When Derek told me about sticky ideas it all made sense. There was just one problem.

How to Come Up With Sticky Ideas

I was never “good” at coming up with stick ideas that people would remember me by. It just wasn’t natural to me and I had no idea how to even get started with coming up with sticky ideas.

What makes a sticky idea? How do I come up with one? Do I just pull it out of thin air?

My brain HURT when I thought about the idea of sticky ideas.

“So Derek, how do I do that? How do I come up with sticky ideas?”

“Read this book. It will help. Then it’s all practice”.

He handed me the book Made to Stick from Chip and Dan Heath, and I devoured it in a few days.

The 6 Principles of Sticky Ideas (From Made to Stick)

What makes a sticky idea?

That’s a question that Chip & Dan Heath spent years learning about, researching and answering, that they discuss at length in the book.

Their definition of a sticky idea is “an idea that is understandable, memorable, and effective in changing thought or behavior”.

They say that sticky ideas are one or more of the following:

  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional
  • Stories
Principle #1: Simplicity

By simple, they mean that the closer you can get to the core of the idea, the stickier the idea will be.

A great example of a simple sticky idea is Flow from Mihaly Csikszentmihalyi – whenever we hear about a state of “flow”, we can instantly visualize what it means.

Principle #2: Unexpectedness

By unexpected, they mean that the ideas that have a counterintuitive twist will be stickier than the ones that don’t.

A great example is the LCHF diet or Paleo Diet: “You can eat as much bacon as you want and still lose weight”. We instantly want to know more about the idea.

Principle #3: Concreteness

By concrete, they mean that the more concrete the idea, the better. If people can attach it to something familiar they can envision, it’s more likely to stick.

A great example is the idea of the Briefcase Technique by Ramit Sethi – an interview negotiation technique where you bring research you’ve done on a company with you in a briefcase.

Principle #4: Credibility

By credible, they mean that attaching your idea to a credible source / research / authority / story, it will be more sticky and believable.

Some great examples are the ideas of Grit by Angela Duckworth, Growth Mindset by Carol Dweck, or Deep Work by Cal Newport, which are all ideas that are heavily backed by research.

Principle #5: Emotion

By emotional, they mean that your ideas should make people care and envoke emotions in them through stories and appealing to self-interests and identities.

A great example is the Alter Ego idea from Todd Herman – envisioning yourself moving through your day as your favorite superhero makes you feel excited to use the idea in your life.

Principle #6: Stories

By stories, they mean that using stories with your sticky ideas will get people to act as it will inspire them to improve their lives.

A great example is the Grief Casserole idea from Kate Schutt, where she uses a personal story of how she supported her mother through cancer to influence others to act.

4 BONUS Principles of Sticky Ideas For Online Entrepreneurs

As I analyzed 20 different Sticky Ideas (you’ll find the full analysis below, in the second part of this blog post), I’ve found that Sticky Ideas have 4 additional principles that Chip & Dan didn’t directly cover in the book, but you’ll want to pay attention to when you come up with your own Sticky Ideas:

Principle #7: Results

The majority of Sticky Ideas work really well and will get you visible results, which helps the ideas spread like fire.

For example, the Slow-Carb Diet became so popular because of how many lost a lot of weight with it (so they talked about it with their friends, family, etc.).

When you’re coming up with a Sticky Idea, it makes sense to start with the advice, frameworks or techniques you use that bring your clients the best results, and build your Sticky Ideas around that.

Principle #8: Accessibility

Many of the ideas are extremely accessible (almost anyone can do them), which makes it as easy as possible for as many people as possible to understand, use and spread the ideas.

For example, anyone can bring a Mac’n’Cheese Grief Casserole to a friend that’s grieving, heartbroken, or in a bad mood.

When you’re coming up with your Sticky Ideas, make sure they’re extremely easy to implement without any real “requirements”. The more people that can use the idea, the more people can spread it for you.

Principle #9: Alternatives

Some of the ideas provide an alternative, “better” way for achieving the same result:

They usually help people avoid something they hate / don’t enjoy doing (write a lot, give up bacon, feel like they need to attract hundreds of thousands of people to their business if they want to live off of it).

When you’re coming up with your Sticky Ideas, think about any alternative methods you have for achieving the results that they want that they might find more enjoyable than other methods currently available to them.

Principle #10: Problems

If you want your sticky ideas to spread and help your business, they should solve a problem that many people have (ideally it would be a problem that few people are solving for them).

If you pay close attention to powerful ideas in the entrepreneurship space, you’ll notice that every sticky idea is really just a solution to the problem that the audience of the expert is having, and it’s designed to be sticky.

The more people that have the problem, the more can benefit from an idea, and the more people you can reach with it.

On the flip side, Sticky Ideas that don’t solve any problems might fall flat, because people won’t really understand why/when they should use them.

Whenever you come up with your Sticky Idea Candidates, make sure they solve a problem. The more painful, the bigger, and the more common problem they solve, the more likely they are to stick.

20 Sticky Idea Examples From Experts, Authors and Entrepreneurs

To better understand these principles and see them in action, I collected 20 examples of Sticky Ideas from experts, entrepreneurs and authors I follow.

As you’ll see, each of these ideas have different qualities (some provide an exciting alternative, some are more emotional than others, and some have an unexpected twist to them(, though you’ll notice that most of them are simple and concrete.

You can read through these ideas, check them out in more detail through the relevant links, or simply skim through them and stop on ones that you find the most interesting (it’s quite a list!).

1.The Briefcase Technique (Ramit Sethi)

Click here to watch The Briefcase Technique

I first heard about The Briefcase Technique years ago when I was on a mission to learn everything I could from Ramit Sethi (one of my long-time mentors). Even though I wasn’t looking for a job, I devoured all of his content so I could soak up all of his knowledge that I possibly could.

When I read his content about finding your dream job, I came across his “Briefcase Technique”, which I instantly remembered and recommended to many of my friends that were preparing for job interviews. When I think of Ramit and sticky ideas, this is easily the most memorable idea that comes to mind.  

What is The Briefcase Technique?

Imagine you’re attending a job interview. Rather than just “swinging” the interview, Ramit recommends doing research on the company up-front and preparing a detailed plan on how you can help it up-front.

Instead of just talking about the plan, he recommends printing it out on paper and bringing it with you in a briefcase to impress the interviewer. You can see where the name comes from :).

Why it’s sticky:

  • Results: The concept works really well (a lot of people have successfully used it to negotiate a better salary), so a lot of people talk about it and link to it
  • Accessibility & Concreteness: It’s very tangible and familiar (you can tell a friend to do some research and bring it to an interview on a piece of paper – anyone can do it)
  • Emotional: You are excited about the idea of being able to negotiate your salary using this technique
2. 80/20 Content Promotion Rule (Derek Halpern)

Click here to read about the 80/20 Content Promotion Rule

I heard about the 80/20 Content Promotion Rule from Derek Halpern through Ramit Sethi’s Zero to Launch online course a few years ago, when I first learned about content creation and promotion.

This “rule” has since then been referenced in hundreds of articles all over the internet, and when Derek Halpern later became my mentor, he explained that people talk about it and link to it from their content to this day.

He also shared a bit of context behind why he thought this rule took off. He said that he noticed that a lot of people hated the idea of writing 24/7 to grow their blog audience, and this concept gave them permission and a way to grow their blog without having to do something they didn’t enjoy. That’s how the 80/20 Content Promotion Rule was born.

What is The 80/20 Content Promotion Rule?

The idea is simple: Instead of writing new blog posts every day (or every week), Derek recommends spending more time writing content that’s better than anything else out there.

But then, instead of just writing a ton of content, he recommends spending 4x the amount of time promoting your content to make sure it gets into the hands of people who need to read it (“you should spend 20% of the time creating content and 80% of the time promoting it”).

This then helps you build a blog audience without having to write all the time.

Why it’s sticky:

  • Results: It works well (which is why a lot of people mention it and talk about it to their friends)
  • Alternative: It gives people who hate writing an easier alternative to growing their blog audience
  • Concrete: It references the “80/20 rule”, a concept that many of us are already familiar with
3. First, Ten (Seth Godin)

Read about Seth Godin’s First, Ten here

I don’t remember when I first heard about Seth Godin’s First, Ten idea, but I do remember that I only had to hear it once to remember it for life.

If you’ve ever read any of Seth’s thousands of blog posts, you’ll know that he’s a master of expressing ideas clearly and with few words. As far as sticky ideas go, he has a whole mountain of them under his belt, and it’s worth studying how he creates them.

What is the First, Ten idea?

The idea is that whenever you have a new idea for a product, a concept, (or a sticky idea!), you can share it with 10 of your ideal customers. If they love it, they’ll share it with 10 more people (or more), and you’ll know that it’s an idea worth pursuing. If not, it isn’t.

Why it’s sticky:

  • Concrete: It’s very easy to imagine,remember, or explain to a friend (want to test an idea? Just share it with 10 ideal customers!)
  • Accessibility: It’s very doable and easy to try out (you likely know 10 people that you could share an idea with)
  • Alternative: It’s an alternative approach to testing your product ideas to other approaches that can take MONTHS to do

4. 1,000 True Fans (Kevin Kelly)

You can read about 1,000 True Fans here

The idea of 1,000 True Fans is so sticky it made it’s was into Tim Ferris’s Tools of Titans (which, by the way, is a book full of sticky ideas worth studying).

I first heard about the idea years ago and still keep it in the back of my mind whenever I think about how to run my business, write new content, and develop new products and services, as it serves as a great guiding point for nurturing relationships with my clients (and attracting new ones).

Who are The 1,000 True Fans?

The idea, as summarized by Kevin himself in his essay, is this:

“A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.”

This idea applies to running an online business as well, as there are plenty of online entrepreneurs making a great living with audiences of 1,000 people or less.

Why it’s sticky:

  • Emotional: It’s easy and exciting to visualize an army of 1,000 True Fans knocking on your door and waiting to work with you (or at least that’s how I visualize it)
  • Concrete: It makes running a successful business feel a lot more tangible and achievable (“I just need 1,000 true fans – then I can make a living..
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