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Face to face in the real world, it’s fairly easy for people to get a feel for what it’d be like to work with you. But online, it’s harder to get the full picture of who you really are and what you’re like. And if you don’t have any presence online at all, it can be a red flag for someone who might not think you’re not a legitimate business because they Googled you, and the only thing that came up was your Xanga page from 7th grade (yiiiiiiikes!). So start here if you’re looking for a way to look more professional online, level up your online presence or maybe even just get started with the basics.

   Invest In A Legit Website

Do you even exist in Internetland if you don't have a website? Sure, social media accounts have become microsites for businesses. But that doesn't mean that they're a REPLACEMENT for a website. With a website you can control the information you're giving and how/when your visitors receive it. With a well thought out user experience, you can guide potential customers through learning more about your business, give them the info they'll need to make the sale, and prepare them to work with you (which can help take work off your plate — think frequently asked questions or inquiry forms). On social media accounts, you don't have control over how/where you put your information and since they're almost all based on a newsfeed model that means every post will eventually get lost in the feed as time goes by. Plus, with complicated algorithms you really don't have a say in how many people you're reaching without paying for ads.

Psssst...I've got a new service that might be right up your alley if you need to get your website up + out into the world ASAP. It's called One Day Website and it's perfect for starting up on a budget. Check it out here!

Set Up Social Media Accounts

On the flip side, once you've got your website up and running, you really should get your social media accounts set up as well. Your website makes you legit, but social media shows that you're around and active. To get started, pick just one or two platforms that A) you enjoy using — because you'll continuously need to keep adding new content and B) you believe your ideal customers use. And don’t get super overwhelmed because you don't know what to post. You really just want to give your audience an everyday look into what you're doing behind the scenes or what you would want to communicate to people who may be interested in working with you. That might be with a formal introduction, a post about one of your services, a picture of your previous work, an inspirational message, or even what you're up to this weekend.

Get An Email With Your Domain

Any Steve or Nancy can get a free gmail account, but you get serious street cred (or in this case, web cred) when you've got an email address with a custom domain. That's an email that looks like it comes from YOUR website. Something like this: hello@sixleafdesign.com. It immediately looks like you’re a big wig and run a real business. And it's really not as hard as it sounds. If you're working on step #1, then you'll already be getting or already have a domain. You can usually get email through the same provider and they'll walk you through every step of setting it up. My personal favorite is GSuite and if you use Squarespace, like me and many of my clients, you can do all the setup through the backend of your site. Super easy!

Take Photos Of Yourself

This is one of the areas that I get lots of pushback from people because generally we hate pictures of ourselves. But when you're an entrepreneur running a business — you are the business! And it's important for people to see you in order to build trust. Listen, I'm as big of a hypocrite as everyone else. It took me years to finally put pictures of myself on my website and social media. But once I did, the level of business I was able to do and the inquiries that I got changed dramatically. People knew that if I was serious enough to have professional photos, then I was a serious business owner. When you're just starting out even selfies and phone pics are better than nothing. But when you get a bit more comfortable and have the budget, you can hire a photographer to do a custom shoot. Trust me, it's worth it!

How you present yourself online is the only way a lot of people will be able to get an impression of who you are and what you’re all about. Make sure you’re putting your best digital foot forward and keep showing the world how amazing you are.

Do you have a great online presence? What are some things you’re doing to help build it up?

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Are you a cake cone or waffle cone kinda person? It’s hot as balls here in Colorado this week and that sun is a scorcher, just in time for the 4th of July! So cool down with this sweet FREE digital wallpaper design with all the ice creams. Slap this sweet little ditty on all your screens to fancy them up for the month. Please share and enjoy!

Download the size you need here: Desktop Size, Mobile Size or No Calendar Version.

PERSONAL NEWS

Nothing too crazy to report here this month. We got a quick visit from grandparents last weekend and it was lovely. Miles is hitting a super fun stage where he’s starting to make all the talking sounds and roll over, but still isn’t totally mobile. And we had free babysitters to go see Jimmy Eat World + Third Eye Blind in concert, which was really amazing (even though we got rained all over).

BUSINESS NEWS

I’m so excited and proud to be working on some of the brands that I’m currently working on. I can’t share them all, but the site for Lee Bartran Photography is actually launching today and this is probably one of my most favorite sites I’ve ever designed so far!

Also I’m also stoked to keep learning + improving new skills that I can bring to my clients. I’m practicing taking more headshots so I can begin including photography in my packages (hit me up if you wanna book a session with me to help me practice and I’ll give you a good rate right now) and I’m also learning Shopify to offer to e-commerce clients. It’s an awesome and really powerful platform, so if you’ve been on the fence about getting a shop up and running know that I can offer that to you now.

Have a happy safe + July folks!



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I’ve been freelancing for 6 years now. And I think that I’ve finally come to accept that there are ebbs and flows when it comes to the amount of work I have. I used to panic every time I had a little lull (ask any of my business besties about the frantic phone calls they’d get). But nowadays I try to embrace the slower times and have faith that it’ll come back around. So when you find yourself coming down from a peak into one of these valleys, here are 3 things you can do when business is slow that continue to build your business and help you get more work coming down your funnel.

   Spread The Word

Are you just waiting around for clients to come find you? Well, the problem there is that if people don't know you're available, they're not going to come looking for you. So you gotta tell people! Start with your inner circle: family, friends, acquaintances, pretty much anyone in your social media network. Send emails to past clients asking them to refer other people like them who might be in need of the same services. You can even offer an incentive or some sort of kickback to whoever refers you.

Want your reach to go even further? Experiment with social media ads. It's inexpensive and you can set the parameters of who you want your content to reach. Decide where your ideal clients spend their time (Instagram, Pinterest, Facebook, LinkedIn, etc.) and spend $20 running ads to see how it goes.

What do you have to lose? ($20…you have exactly $20 to lose.)

Work On Your Funnel

If you're not familiar, your sales funnel is the entire process that a potential client goes through in order to work with you. From discovering your business, to booking their initial call, to paying a deposit. Take a look at the entire journey they're taking and work out any kinks. Is there anything you can streamline? Where are people getting stuck? How can you make it easier or more convenient for them to say yes?

Then take a look at the people who have shown interest in working with you but never signed on. Do you have a follow up process that gently nudges them to take action? When I get an inquiry I have a 4 email sequence that I send out over the next two weeks urging them to book a consult call. And on more than one occasion I've gotten a response thanking me for following up because they either didn't see my first email or forgot about it and meant to book but forgot.

And after I've had that consult call, by using a CRM program (17hats is my personal choice) I send them a quote so they can accept, sign a contract and pay a deposit in just a few clicks. The more hoops you ask them to jump through, the more opportunity they'll have to walk away. Let’s try to remove some of those hoops.

Share What You're Doing

If you've got extra time, you can still be productive! Learn a new skill to offer your clients. Dig into that e-course that's been sitting in your inbox for the last 9 months untouched. Work on that passion project nagging at the back of your mind. Take on pro-bono work that you usually wouldn't have the time/energy for. But whatever you do, make sure to share it with your audience. By sharing what you're up to you'll constantly be reminding the people in your circle of what you do. They'll see you being active and next time they or someone they know is in need of your services, you'll conveniently be top of mind for them.

Marketing doesn't have to be a raging flood. It can be a slow drip that gradually wears away at the stone until you've permanently made your mark in people's minds.

I know, I know. It’s hard to quell that rising bile when you realize that you don’t have any paying clients in the foreseeable future. But once you swallow it down, try to make the best of the slow periods in your business and keep working on what you can. They do say that slow and steady wins the race, right?

What do you do when you find yourself in a business lull? Any tips or tricks to find more work or continue building your business?

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As a kid did you ever color a rainbow, then color black over it and scratch off your design? That’s what the juicy pattern for the free June wallpaper makes me think of! Grab this colorful beeb and splash it on all your different sized screens using the links below. Please share and enjoy!

Download the size you need here: Desktop Size, Mobile Size or No Calendar Version.

PERSONAL NEWS

Let’s see…what even happened in May? Things are finally starting to feel manageable at home and like we’re getting a handle on being a family/taking care of a tiny human. Weirdly enough it reminds me of working at Starbucks and not really feeling like I knew what I was doing for the first 3 months.

My husband and I celebrated our 5th anniversary with a fancy dinner and by getting a little tipsy on a 10 year old bottle of wine that we’d been saving.

And Miles is already rolling!! It seems way too soon for him to be this mobile, but he is just dying to get up and go. For those of you with kids, when did yours start rolling? Should I be terrified??

BUSINESS NEWS

In business news, I’m excited to have been interviewed by Voyager Denver magazine and share some insight into my freelance journey (check it out here!). I’ve also been working super hard to relaunch my newest service. It’s been renamed One Day Website and it’s more custom + easier to book than ever. I’m limiting the number of spots available this summer to 5, so check it out + book your free discovery call now to snag one of them here.

Enjoy june happy people!



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Did you know that blogging is one of the best ways to improve your search engine rankings so you’ll appear higher on Google? Everyone poo poos on blogging, but it could be the one thing that truly helps you get in front of more people. I get it, I get it…you don’t think you have anything good to say that anyone would be interested in. Or you feel stupid talking on the internet when it feels like you’re just shouting into the void. But if even one person makes it to your blog, then it’s worth it if you ask me. So whenever you’re ready to pull up your big girl pants and share your expertise, here are 10 fresh ideas to help get you started on your new blog.

   1. share the Tools you use

When people don't work in your industry or have the experience that you do, it's interesting for them to see a peek behind the curtain and learn what your process includes. For me, as a web designer and online service provider, tools would be mostly digital software like Squarespace for websites, 17hats for quoting/invoicing/contracts, Acuity Scheduling, etc.

2. Expand on a service you provide

If you've got services that take a lot of explaining, this post topic can do double duty in educating potential clients on the right service for them. For example, if you're a massage therapist you could explain what a deep tissue massage is, what people can expect to happen during their appointment, who it's a good service for, and aftercare tips.

3. Give insider info

Usually you're the first to know about news in your particular industry, so be the first to share it with your audience and give your hot take on it. If you're in the child care field and a new report comes out about how much screen time kids should be getting, then you could write a blog post sharing that along with your response + recommendations.

4. Things you learned last year

This is a great topic for around the new year when you can reflect on things you did in your business to improve and give a humble brag about it. Did you improve your customer service by changing your on boarding process? Maybe you switched a tool that you use and it's made things run more smoothly?

5. How to choose the right [your job title]

How to choose the right designer? How to choose the right acupuncturist? How to choose the right fitness trainer? Whatever it is that you do, you've got opinions on what makes you good at your job. You can blog about this in a way that highlights what makes you better than your competition.

6. Educate your audience on a topic

There's always something that you wished your customers knew more about so it would make your job easier. Write a blog post explaining what you wish they knew. For example, I wrote a post about the different file types you should have for your logo and how to use them.

7. Create a tutorial

Take educating your customers even further by making a step-by-step tutorial that they can follow. Tutorials are super popular online and people are searching for them all the time. So if you can think of something people would really want to know how to do, it could bring lots of traffic to your site. If you're a yoga instructor, you could make a tutorial on how to avoid sciatica with 3 simple poses. Or if you’re a Squarespace designer like me you could make a tutorial on how to make a testimonial slider on Squarespace (wink wink).

8. Personal reflection

You can always take a step back from business and write something that hits on a more personal level. Did you recently make a big life change that affected your outlook on your services? That could definitely be blog-worthy and something your clients would be interested in. Letting them get to know you and your story is always a good way to connect.

9. How to get started doing [whatever it is that you do]

In addition to your ideal clients, your audience is also probably made of other people wanting to get started in your industry. And if you're like me, you occasionally get questions from people wanting to get started. Why not write a post with your advice on getting started and what you wished you knew at the beginning. You're killing two birds with one stone by blogging and creating something you can refer people to in the future.

10. How to DIY something

Before people are ready to hire you, many times they're interesting in trying to do it themselves first. My viewpoint is that if they can do it, then good for them! But if they try and it turns out harder than they imagined, they'll come right back to the place that was offering help in the first place. So if you're an esthetician you could write about how to create an at-home skincare routine. If you're a wedding planner a blog could be how to create your own wedding budget and timeline. You get the picture.

As long as you’re blogging about topics that relate back to your business and providing information that is valuable to your audience, it’s only going to help you get found on search engines. Not only that, but it helps to reinforce the idea that you’re an expert in your field.

So what are you waiting for? Or if you already blog, what are some topics that you’ve enjoyed sharing on your website?

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Hey friends! It’s May and I’m here for all the Justin Timberlake memes. The weather’s warming up, grass is getting greener and spirits are starting to lift. This month the free May wallpaper design is inspired by spring growth and is made from a recycled floral illustration that wasn’t used in a client’s logo design. But she deserved to have her day in the spotlight. Grab this beaut’ to decorate your digital devices using the links below and please share and enjoy!

Download the size you need here: Desktop Size, Mobile Size or No Calendar Version.

PERSONAL NEWS

April has gone by in a blur, but we’re adjusting to our new life as a little family. Miles is starting to coo and smile, so that makes the sleep loss (somewhat) worth it. He had his two month appointment where all was well and he got his round of shots. Grandparents came and stayed for a full week to play with and love on the lil’ bub. And this mama even made time for a date night.

BUSINESS NEWS

This last month has been all about getting back into the swing of things and filling up my schedule for spring + summer. I’ve got childcare lined up so I can have a consistent schedule and I’m working on some new brands + websites that I’m super stoked to share once they’re launched. The most exciting news is that 1) my good friend and business bestie has finally launched her new website and brand after we worked on it for almost two years!! Check out the brand spankin’ new Verve & Vigour website here and give her some love. 2) I’ve completely revamped my process for Web Design In A Day to make it easier for clients and more custom. Check out the new service page here to learn about it and book a discovery call if you’re ready to get your site up + out in the world lickety split! And 3) I was featured in a really cool article called “Perspective & Advice for Those Facing Insurmountable Odds” by a local online magazine called Voyage Denver giving my best Ted talk. Check it out here!

Happy May y’all!



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Obviously in my opinion, your visual brand is what makes the very first impression on your website and hooks your audience. But once they’ve decided to stay and look a little closer, your content is what’s going to keep them there. First off — what is website content? Your content is the meat of your site. It’s all the writing that tells people about you + your business. It’s the literal voice of your company, and it can be one of the hardest parts to nail down during the web design process. To help you get started on what can be a super daunting task, I’ve put together my top tips to help you write your website content and hopefully make the process a little less overwhelming. 

   Decide on your tone

First things first before you dive right in and start writing — you need to decide on the tone of your website. This can affect how you end up writing all your content. Do you need to sound professional or technical? Should you write conversationally or have a friendly tone? To figure this out, you need to answer the question – who are you writing to? Figure out who your target audience is, who the people you want to work with are, and then you can develop the tone in which you should be writing to them. So, ask yourself – who is your ideal client and how do you want them to see you?

Where the heck to start

Start at the very beginning…a very good place to start. The first page people will be landing on is most likely your homepage. This is your introduction to new visitors and your chance to make that all important first impression — make sure it’s a good one! Use short, snappy sentences that get right to the point. Be clear and get to the point.

You don’t want to overwhelm your visitors by throwing all the information you can at them at one time. You do want to give them a brief idea of who you are, what you do, and who you do it for. Then guide them to other information on your site that they might be interested in to keep them engaged.

Add a personal touch

People love to know who exactly they’re working with. When you go to a site and you can’t find who runs the dang business after scouring the entire site, you lose confidence in their ability to help you. Adding personality and info about yourself is a huge benefit — not only to convey your core values, but to build trust with your audience (i.e. potential customers). Adding an About section to your website is a great way to tell the story of how you and your business got started. Real photos of you and your work can help establish your expertise and put a face to your name. Show some flair in this section to make yourself stand apart! For instance, I like to share my love for tacos and have connected with tons of people over this fine finger food.

Write with a purpose

I’ll leave you with this last, important tidbit to keep in mind while you’re writing your website content: ALWAYS HAVE A PURPOSE. Your first purpose on your site should be to provide important, meaningful information to your audience. Think quality over quantity (the first step to creating a Google-friendly site). Ask yourself if the information you’re providing is valuable to your visitors or if you’re just figuratively throwing spaghetti at them to see if it’ll stick to their face.

Your secondary purpose should be to help guide your visitors through your site with ease. I recommend having CTAs or “calls to action” all over that encourage people to do something specific like ask for a quote or learn more. This helps users navigate through your sea of information more easily.

Writing your web content can be super intimidating, but if you put the work in, the return could be huge! Hopefully these tips will help you create a site that’s valuable and makes a great impression on your target audience. And if you still can’t seem to hit the nail on the head with your content, consider hiring a professional copywriter to guide you through the process and polish up what you’ve already got in place (that’s what I did and it was 1000% percent worth the investment!). 

Have you been putting off writing or refreshing your website because it seems too overwhelming? Do you have any tips or tricks that helped you write your website content? 

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Hello and happy April! I’m so happy that Spring is finally here and the green is starting to poke it’s head out of the ground. Anyone else start craving all the veggies when spring starts? I’m obsessed with this illustrated wallpaper pattern for the free April wallpaper design featuring some of my favorite veggies and also a little drummie for good measure! Freshen up all your screens with this little ditty using the links below and please share and enjoy!

Download the size you need here: Desktop Size, Mobile Size or No Calendar Version.

PERSONAL NEWS

The month of March was a complete whirlwind with the birth of our son, Miles, in February. We spent almost a full month in Arizona where his birth parents live waiting for him to come and then for the paperwork to go through saying we could go home. When it finally did we drove all day and night to get home with him! But now we’re back, family has all gone home, and we’re starting to settle into our new life with a kiddo. Whoa.

BUSINESS NEWS

There’s literally no news to report here because I’ve taken nearly the entire month off for maternity leave! But I’m officially back to work today, so if you’ve been wanting to work with me be sure to hit me up to get into my schedule because it’s filling up fast with the limited number of slots I have for new projects!

Have a happy april!



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Hello, hello! March is here and so is the FREE wallpaper design for the month. This month I’ve whipped up a pattern that’s just cute to death with happy little heart-eye skulls in navy + gray — my favorite colors! Grab this bad to the bone digital download below and keep scrolling for an update on what I’ve been up to + some super exciting news!

Download the size you need by opening the link and right clicking to save. If you’re on a mobile device, open the link in your browser, save the image to your photos, then go to settings and select your photo as your wallpaper: 2560px x 1600px, 1920px x 1080px, 1680px x 1050px, iPad, iPhone 6, 7 or 8, iPhone 6, 7 or 8 Plus, iPhone X, Droid and No Calendar Version.

PERSONAL NEWS

So if you got my email or read the blog last month, you know that my husband and I just went through a bit of a heartbreak in January and had an adoption fall through. Well, February has been even more of a whirlwind because literally on the day that I wrote that post, we got the news that we had been matched again!! The crazy thing is that this baby was due on the 18th of February in Phoenix, Arizona…and we were already planning to be down there for my brother-in-law’s wedding the week before he was due. So we packed as much as we could up and headed down and have been down here ever since. We welcomed our son Miles Maddox to this world on February 18th at 7lbs 15oz. As I write this we’re still in Phoenix as we wait for our paperwork to be processed so that we can go home to Denver. I’ve been knee-deep in baby stuff which is also what partially inspired this wallpaper design!

BUSINESS NEWS

I literally cannot even remember what I’ve done for my business in the last month! I’ve been wrapping up projects as fast as I can (including this cool logo design for Byrnes Law). And instead of preparing for maternity leave by doing something production, I put up a shop where you can buy products with my designs on them. It’s a perfect way for me to put these wallpaper designs to good use when there’s a design that people love. So be sure to let me know when you like a design and check it out here if you are in need of a cool phone case, tote bag, backpack, shower curtain, or throw pillow!

And for the month of March I’m planning to take a maternity leave. I’ll be working a little bit here and there, answering emails when I can. But not starting any new projects until April. If you wanna get on my schedule make sure to let me know and I’ll be scheduling consult calls in the last week of March to start booking again!

Have a happy March!



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Hello and happy February! I’m switching things up a bit with the monthly wallpaper post format. So first things first, may I introduce you to the FREE wallpaper design for February? This one was so fun to create and really therapeutic to draw all the little pattern elements while sitting in the coffee shop where I sometimes work. My future sis-in-law said it gives her major Saved By The Bell vibes and I take that as the highest of compliments. I always love doing a less traditional Valentine’s theme that isn’t just pink or purple hearts. Go ahead and slap this snazzy design on all your digital devices and then scroll down for a little something different in this month’s post.

Download the size you need by opening the link and right clicking to save. If you’re on a mobile device, open the link in your browser, save the image to your photos, then go to settings and select your photo as your wallpaper: 2560px x 1600px, 1920px x 1080px, 1680px x 1050px, iPad, iPhone 6, 7 or 8, iPhone 6, 7 or 8 Plus, iPhone X, Droid and No Calendar Version.

I’m going to start using the monthly wallpaper post as a way to check in and give you, all my lovely friends and followers, an update on my life both professionally and personally. So buckle in, this last month has been a doozy and I’m ready to overshare.

PERSONAL NEWS

Some of you may know this, but for the last few months my husband and I have been preparing for a new baby. We were matched for adoption in September and the baby was due in January. A few weeks ago we got the news that the baby had been born and her biological parents had changed their minds and decided to parent. To be honest, it’s been really hard. I definitely went through different stages of grief. So we’re back on the waiting list and hoping to get matched again soon. But it feels like we’ve taken about 17 steps back in the process and it’s hard to imagine it ever happening with such a huge setback.

In other news, we’ve now got lots of free time since we had planned to be taking time off with a newborn right about now. We’re trying to stay positive and stay busy. We took a few days to go skiing and took lessons, took a coffee roasting class, I started practicing illustration more, and we’re spending plenty of time with friends and family, including a trip planned to go to Arizona for my brother-in-law’s wedding next month.

BUSINESS NEWS

January has been actually a pretty great month for Six Leaf Design. Considering that I had been winding down to take a maternity leave, I’ve stayed busy but it’s been at a much more steady and slow pace. Which has been incredibly nice. I’m still trying to keep things pretty slow since we’re hoping to get matched again quickly and may have to make arrangements super fast. But I was able to launch two amazing new brands + websites this month for Lisa Kuzman Coaching and Foundations Orthodontics + book two more projects to start soon. I wrote a blog post that was really well received about how to create a logo slider on your Squarespace site that you can read here. And I’ve been working hard behind the scenes on my new Web Design In A Day service. My goal is to create + launch 6 more premium themes in 2019 and at the beginning of the month I released my newest one called Drive that would be perfect for a personal trainer, fitness professional or service provider.

Here’s to a happy February!



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