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On today’s episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business.

On the show you’ll learn:

  • The difference between SEO & Local SEO
  • Why Google uses it’s local algorithm for certain queries
  • The latest updates in the world of Local SEO
  • Why Google My Business is your new homepage when it comes to Local SEO
  • What Questions & Answers are and how you should be using them
  • Why you should be using Google Posts to create your own promotional ads in Google My Business
  • Why it’s important to choose the right categories when it comes to Local SEO

Plus Greg provides his top tip for the audience.

If you’d like to connect with Greg you can find him on LinkedIn here and on Twitter here.

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On today’s episode of the Internet Marketing Podcast, Andy is joined by Ryan Bonnici, Chief Marketing Officer at G2 to talk about a range of topics including re-branding, hiring and mental health in the workplace.

On the show you’ll learn:

  • Why & how G2 Crowd rebranded to G2
  • Why internal buy-in is key when it comes to a rebrand
  • What to look for in rockstar candidates when hiring
  • Why it’s important to “hire slow but fire fast”
  • How to get your team doing amazing & disruptive marketing
  • Why it’s important to talk about mental health
  • How not to burn out in a high pressure job
  • Why it’s important to be open with your team when it comes to mental health

Plus, Ryan provides his top tip/key takeaway.

If you’d like to connect with Ryan you can find him on Twitter here and on LinkedIn here. You can also find out more about Bring Change to Mind here.

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When it comes to content marketing, there’s no substitute for hard work and expertise, but at the same time, there’s also no point in doing work that’s unnecessary! That’s why we’ve put together these 5 shortcuts to help supercharge your content marketing.

There are a number of tools and processes that we as content marketers can use to improve our efficiency and ultimately, our results. Some will simply improve efficiency, while others will open up opportunities to explore that you may never have considered.

We want these to be easily digestible, so please contact SiteVisibility if you’d like to know more about any aspect of this post.

So, without further ado, let’s dive into how you can improve your content marketing…

HARO: Help a Reporter Out

We’re big fans of HARO here at SiteVisibility as it’s a simple and free way to find journalists and writers who need your expertise with an upcoming story that they are writing. By using the service, we’ve managed to secure press and blog coverage by responding to journalists requests in both our own marketing efforts and in our client campaigns.

Once you sign up, you can select which industries you’re interested in and then you’ll receive daily alerts of journalists that are looking for help with a story that fits your criteria.

If you find a request that fits perfectly for you or your clients, all you need to do is respond through the service and if your contribution gets used, you/your client will receive full credit within the story and usually a link too.

With world-renowned and well-respected media outlets like Time & The New York Times using the platform, it provides a great opportunity to gain links from high-authority sites that are relevant to you, whilst also helping you to become an authority in your field.

For us, using HARO is a no brainer.

To help you get started, I’ll let you in on a few of our little secrets for how to help you get your response seen over others:

  • I often include a little bit about me, my experience which qualifies me to answer their query, the company, and links to my Twitter/LinkedIn/website etc. This can help the journalist to filter out any responses that may not be relevant.
  • For the subject line to the email, I tend to put “HARO Response: [query] – [name] from [company]”.
  • Ensure that what you’re contributing is as useful for the author and their audience as possible and don’t just try to promote your company or product. Do whatever you can to make it easy for the journalist and you’ll be much more likely to be featured. Write your contribution so they can just copy and paste it straight from your email if necessary and link to (don’t attach) any images you feel may be helpful.
  • Finally, the deadlines are often short on these so they tend to require a response within at least 24 hours, the quicker you can respond the more likely it is that they’ll use your response.

Alternatively, if you’re looking for inspiration or expert input for content of your own, you can use HARO  to have your query included on the email alerts that go out.

It’s a fantastic way to improve the authority of your content… and it also incentivises anybody you’ve featured to share it once it’s published.

Win win.

What we like about HARO in a nutshell
  • Access to a wide range of content and PR opportunities, fast
  • Minimal ongoing work required
  • Multiple industries, markets and languages
  • Daily email alerts for opportunities
  • Provides sources to quote in your own content
  • It’s mostly free

So, what are you waiting for? Subscribe to HARO here.

SEMrush Content Audit Tool

SEMrush is one of the best SEO and Marketing platforms out there and frankly, we could write a whole blog series about the sheer amount of functionality it has, but we have clients that need work delivering too!

For this post, I’m looking specifically at the SEMrush Content Audit Tool.

Content auditing is one of the most important aspects of content marketing and if you’re like us, in the past you’ve had to use various crawling and reporting tools to get the data you need and then use a combination of VLOOKUPs, formulas, tables and charts to collate the data into a usable excel file.

With the need for SEO data like page tags, response codes, canonicals etc., combined with metrics from Google Analytics and Google Search Console, further combined with social sharing data, it can take hours just to get this all in one place, and that’s before you even start doing the actual work.

Running the content audit tool allows you to crawl your site (up to 20,000 pages), or just individual folders, to identify poorly performing pages and areas for improvement across your site.

Once your pages have been analysed, the tool gives you a handy dashboard to work from and categorises your content into four areas:

  • Content that you should Rewrite or Remove
  • Content that Needs to be Updated
  • Any Poor Content on your site
  • Any content that can be Reviewed Quickly

This makes it really easy to start analysing the content on your site and to create tasks for your team to start rewriting & updating, plus you can start giving the content a good old prune.

When used as part of the wider Content and SEO Toolkits with tools such as Topic Research, Competitive Analysis, Rank Tracking and the Content Analyzer, you can gain a vast amount of insight and assistance with your content marketing, and your overall digital marketing, all in one place.

More importantly, it also allows you to keep track of the changes you’re making and to see if they’re having the desired effect on your content performance.

The amount of time we’ve saved by streamlining the process is significant, and it allows us to do stuff like this…

We’re not on the SEMrush payroll I promise, we just like to share tools that we really think will help fellow marketers.

If you’d like more information about content audits then this content audit guide from SEMrush is very useful and if you think your site would benefit from a content audit, or you need help with your content marketing strategy, don’t hesitate to contact us.

What we like about the SEMrush Content Audit tool in a nutshell
  • Huge levels of functionality and customisation
  • Very efficient – can streamline your content marketing workflow
  • Seamless with other tools
  • Handy dashboard so you can get started right away
  • Everything you need is in one place
  • Good product support
Hubspot Blog Ideas Generator

Hubspot are one of the big players when it comes to marketing and SEO platforms, but what we like most about their Blog Ideas Generator is that apart from putting in your contact details, it’s free.

You simply put in a couple of nouns related to the subject you want to write about and it generates 250 potential blog titles that you can use to get the cogs in your head turning.

It’s important to note that it’s not perfect and you will get some gibberish, but we’ve found that we can take these titles and then do some further topic and/or keyword research to come up with content we think will be useful for our audience.

It’s not an end in itself, but it can be a very useful jumping off point, and it may even open avenues that you hadn’t considered.

Hubspot also has the additional benefit of saving you a considerable amount of time and resource that would otherwise be used getting your marketing or content marketing team into a room to brainstorm content ideas.

Top Tip: Use this tool alongside something like SEMrush’s Content Analyzer to see what competitors have been doing. See what ranks well for search queries related to your topic, and analyse them to see if there are any aspects of content/layout/design that Google seems to be deeming as important. CoSchedule’s Headline Analyzer tool can help you fine tune the headline too for maximum effect.

What we like about the Hubspot Blog Ideas Generator in a nutshell
  • It’s quick and free
  • It can save your marketing team time
  • It serves as a great starting point for a brainstorming session
  • It can open your eyes to content or topic areas you hadn’t considered before
Moz Keyword Explorer SERP Analysis & Features

The SERP Features functionality within the Moz Keyword Explorer is a fantastic way of determining at a glance what sort of SERP features Google is showing for a given query. At a dashboard level, it also combines your tracked keywords into groups and gives you a top-level breakdown of the features that are most common in that group.

For example, if you have a keyword group for queries related to SEO Agency you would see the following:

In this example, we can see that the most common SERP features for these queries are Reviews, Related Questions, Local Packs and Featured Snippets. Therefore, we already know that Google sees these as important, and that these should be featured on the page, and in the case of related questions or snippets, we format our content as best as we can to appear here.

If you’d like to dig deeper, Moz also allows you to review the SERPS on a keyword by keyword basis. Of course, you could do this manually too, but when combined with the additional metrics that you can see below, you can quickly and easily understand what sort of content Google values for a given query, and act accordingly.

From the screenshot above, we can see that for this term there are plenty of different opportunities for a business to rank, away from the organic results.

If we were to use SiteVisibility in this example, the obvious areas are in the 3x Local Packs, the Featured Snippet or Related Questions, or potentially the knowledge panel. Knowing this allows us to tailor our content for this term accordingly… and we were able to see this in less than a minute.

This post is an excellent summary of all the different Google SERP Features in 2019 if you’d like to know more.

As part of an overall keyword strategy, the Moz Keyword Explorer is an excellent tool to streamline your processes and save a lot of time on analysis.

What we like in a nutshell
  • Quick and simple to use
  • Useful for both top level and granular research
  • Makes content research and planning much more efficient

We hope you’ve found these tools and shortcuts helpful, we’d love to hear if you have any of your own you’d be willing to share. Comment below or speak to us on our social channels.

If you’d like to find out more about out Content Marketing services, then don’t hesitate to get in contact with us we can discuss how we can improve your site. You can do so by calling us on 01273 733433 or via the contact form below:

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On today’s episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business. 

On the show you’ll learn:

  • How to focus on the ideal client for your business
    • Why it’s important to move away from just working with anyone who has the cash
  • How having ideal clients in mind can help you to focus in our your overall marketing message
  • How you can create a demand for your services in a way that works for you
  • Why relationships are extremely important in attracting and retaining clients
  • How you can build relationships online
  • The importance of nurturing and following-up with your contacts
  • How to follow-up without being too intrusive

Plus Steve provides his key takeaway for the audience.

About Steve:

Steve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.

When he was just 28, Steve became the CEO of an engineering/consulting firm — but he knew nothing about marketing or selling services. Twelve years later, after growing that firm’s revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing and referral systems for high-ticket/high-trust products and services. He’s here to share what he’s learned throughout his journey to help you attract your ideal clients and achieve the business goals you’ve been dreaming of. Welcome to the show, Steve!

If you’d like to connect with him, you can find him on Twitter here & on LinkedIn here.

You can also get Steve’s latest book for FREE here!

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On the 11th April 2019, the guys at BrightonSEO brought a brand new conference dedicated to social media advertising, The Paid Social Show to The Jury’s Inn Brighton Waterfront.

As a spin off from BrightonSEO, this new conference is designed to help you learn more about how to promote your business through advertising on Facebook, Instagram, Twitter, LinkedIn and other social media platforms.

If you missed out on the event, not to fear, we’re collating the slides from each of the speakers on the day below:

Paid Social Show Speaker Slides

Optimising Instagram as a revenue driving channel – Sally Hawkesford

Taking advantage of Stories when the Feed gets full – Tom Hillman

Big business video advertising on a small business budget – Philip Nottingham

Why you should be using online video ads – Matthew Loughlin

Top Tips for Promoted Pin Success, Tactics to take your Pinterest Strategy to the Next Level – Rebecca Meekings

Pinterest: What I Learned In 365 Days of Marketing On it – Duane Brown

Adding Scale & Engagement To Cross-Channel Campaigns On Twitter – Simon Jeynes

LinkedIn Ads – The B2B Marketer’s Silver Bullet – AJ Wilcox

Targeting the Full Funnel with Quora Ads – JD Prater

Banner Blindness & How To Avoid It – Anya Gildner

‘Problematic’ advertising and micro-targeting: regulatory, platform and audience perspectives – Tanya Kant

Facebook Analytics – Susan Wenograd

How to tailor ad manager to get more out of your Facebook campaigns – Byron Marr

How to Extract Meaningful Data from Facebook Ad Manager – Jon Quinton

If you’d like to find out more about how Paid Social could help your business, please feel free to give our team a call on 01273 733433 or contact us via the form below: 

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On today’s episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy. 

On the show you’ll learn:

  • Why podcast interviews convert 25 times better than blogs
  • How podcasts can help to build trust
  • How to find and get booked on the podcasts that matter to your business
  • How to be an ideal guest & predictably turn listeners into leads
  • Why you should have a landing page for your podcast show

Plus, Tom provides his top tip/key takeaway.

If you’d like to connect with Tom you can find him on Twitter here and on LinkedIn here. You can also find everything he spoke about on the show including his ultimate podcast guest interview checklist here.

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On today’s episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy. 

On the show you’ll learn:

  • What content marketing & social media look like in 2019
  • What interactive posts are and why you should be using them
  • Where podcasting is heading in 2019
  • Tips for how to build your marketing team
  • Tips for marketing strategy including frameworks to use and how to stay on track

Plus, Kevan provides his top tip/key takeaway.

If you’d like to connect with Kevan you can find him on Twitter here, Instagram here and on LinkedIn here.

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SiteVisibility are proud co-founders of BrightonSEO and we’re the official sponsors of the speakers slides (You can find out more about our relationship with BrightonSEO here).

If you couldn’t make it to the conference or missed out on a talk, we’re here to help!

Below you can find the slides from the April 2019 BrightonSEO Conference as well as the videos of the main stage from Authoritas. We’ve ordered them by the schedule on the day to help you find what you’re looking for.

You’ll notice that we haven’t quite got them all yet, but we’ll be adding to this post every day, so if you do manage to spot any that we haven’t got below, please get in touch here and we’ll get them added!

Video of the Main Stage from Authoritas

BrightonSEO Live Stream | Brought to you by Authoritas - YouTube

Morning Sessions Snippets and Schema

Driving *meaningful* clicks with enriched SERPs – Izzi Smith

Featured Snippets – the achievable SERP feature? – Emily Potter

A Structured Data Case Study: How to Make Your Websites Stand Out in SearchKenichi Suzuki

Site Speed

Speed & Performance Optimisation: How to Meet Users’ High Expectations – Rachel Costello

How to get a 100% Lighthouse performance score – Polly Pospelova

How to Trim JS, CSS and External Stuff to Slim Down and Speed up your Site – Chris Simmance

Local SEO

Small Biz Small Budget – 10 Do’s and 5 Don’ts for Local SEO Success – Claire Carlile

Can You Rank in Local Without a Website? – Darren Shaw

Harry and Lloyd’s Idiot Proof Guide to GMB Optimization – Greg Gifford

Ecommerce

8 Ways to Increase your Ecommerce Conversion Rate – Faye Watt

Black Friday SEO: where and when to start, quick wins and top tips – Alexandra Coutts

Social Proof and Leveraging the Power of Consumers – Justin Clarke

Content Production

Big budget video advertising on a small business budget – Phil Nottingham

LMFAO: Leveraging Machines for Awesome Outreach – Gareth Simpson

The Art of Content Necromancy: How to Resurrect a Dead Campaign – Kat Kynes

PPC

Google Smart bidding: How to train your algorithm – Kian Njie

Land Grab: How to win business from your competitors with Google PPC – Tanesha Stafford

The importance of tagging when it comes to reporting and optimising in paid search – Charlotte Self

Russia & China

Embrace WeChat Marketing – Christina Xu

Harnessing the Russian digital opportunity – Anna Milburn

Cross Channel

Maximising Your Media Through SEO – How To Drive More From Your ATL Campaigns – Ric Rodriguez

Corvidae: Identifying new customer acquisition opportunities – Ross Paton

How to drive content marketing success – Irma Hunkeler & Edward Trippier

Mid-Morning Sessions
Onsite

Improve your Rankings with Internal Link Building, and no headaches – Christoph C. Cemper

Why I adore Sitemaps, an ex-Google engineer’s love story – Fili Wiese

Building an SEO Exponential Growth model by Closing Your Content Gaps – Razvan Gavrilas

SERPs

Search Presence Intelligence – Where Search Meets Business Intelligence – Stephan Bajaio

Why UX is SEO’s best friend – Luke Hay & Michelle Wilding-Baker

Uncovering SERPs: What happens in search right now and how to benefit from it – Olga Andrienko

Measurement

Your New Google Analytics BFF – Dana DiTomaso

Using Google Tag Manager to send Scroll Depth and YouTube view measurements to Analytics – Azeem Ahmad

Changing the game with Supermetrics – Sam Caesar

Crawl Management

Restructuring Websites to Improve Indexability – Areej AbuAli

Simple ways to visualise your crawl data with no coding knowledge required – Anders Riise Koch

Crawl Budget is dead, please welcome Rendering Budget – Robin Eisenberg

Beyond Google

Why we all should stop ignoring Bing – Julia Logan

Voice Visibility: Tracking voice results on Alexa & Google – Steff Preyer

Paid Search

Using data science to work smarter, not harder in PPC – Duncan Sills

Become a Local Hero: PPC Tips to Boss Your Neighbourhood – Oliver Ewbank

Killer Competitor Content Research and Strategy – Lana Burgess

International

How to use programmatic to drive search results internationally – Gemma Houghton

The Most Popular Influencer is Almost Never the One You Really Need – Daiana Damacus

Efficiency

How to Marie Kondo your SEO – Rebekah Dunne

5 Time-Saving SEO Alerts to Use Right Now – Marco Bonomo

100 million keywords. Now what?! – Alen-Jelco Todorov

Afternoon Sessions Competitor Research

Competitor Analysis: A Scientific Method- Paola Didone

Killer competitor content research and strategy – Lana Burgess

How you should build your new detail content strategy based on SERP and competitive analysis – Alexandre Sigoigne

Content Marketing

Podcasting for subscribers, mentions and really big links – Corinne Card

Standing out online with a unique and compelling brand voice – Bethany Joy

The Content Comeback: 5 Steps for Bouncing Back When Your Campaign Fails – Shannon McGuirk

Link Building

How to Make Fake News For Links – Oliver Brett

10 tips to scale link building for your clients! – Sam Morton

Gamification: Link building in a Fortnite – Becky Simms

Tech SEO

Living on the Edge: Elevating your SEO toolkit to the CDN – Nils De Moor

How To Use Chrome Puppeteer to Fake Googlebot & Monitor Your Site – Tom Pool

CLI Automation – Using the Command Line to Automate Repetitive Tasks – Mike Osolinski

Fundamentals

Leveraging E-A-T for SEO Success – Lily Ray

6 Things Your Boss Expects You Should Know About SEO – Lukasz Zelezny

How to Repurpose Existing Content to Help your Strategy – Coral Luck

Client Success

Search vs. Bureaucracy: How to Stand Up an Organic Search Program for Your Client – Heather Physioc

Retaining Struggling Clients: How To Rebuild Trust – Laura Hogan

Efficiency in the workplace: Mindset mastery and meditation – Briony Gunson

Internationalisation

The impact of translation on SEO and how they can work together – Valentine Lacour

Why hreflang is crucial to international SEO success – Mauro Cattaneo

Experimental

Why Google isn’t giving update advice anymore – John Warner

Perfect outcomes: Rapid prototyping and experience testing improves everything! – Justin Taylor

The Seedy Underbelly of Keyword Research and Search Intent – Mark Osborne

Late Afternoon Sessions Future of Search

Huge SEO success stories and what we can learn from them – Marcus Tober

How to Drive Big Site SEO Impact in Google’s New, Linkless Algorithm – Chris Liversidge

Forget Alexa, The Voice Search Devices Of The Future – Patrick Reinhart

Onsite SEO

Sexy AF SEO Revenue Growth with Your Discontinued Products – Luke Carthy

The State of Pagination and Infinite Scroll on the Web – Adam Gent

Predicting the Impact of Technical SEO changes – François Goube

Online PR

How to protect your online reputation: Lessons from the FTSE 100 – Alex Judd

The killer outreach email that gets opened, replied to and mainly gains links – Hana Bednarova

How to pitch an idea your client/boss can’t say no to – Chris Lee

Data

The Circle of Trust: SEO Data – Matthew Brown

Turning Your Data Into Compelling Stories – Jeroen Maljers

Why data science analysis is better than YOUR analysis – George Karapalidis

SEO Automation

Screaming Frog + Xpath: A Guide to Analyse the Pants Off Your Competition – Sabine Langmann

Automate your SEO tasks with custom extraction – Max Coupland

Bringing the fun back to SEO with Python – Benjamin Goerler

Success

How to tell if there’s a demand to launch your business overseas – James Brown

How to measure the value of generic keyword success – Timothy Hawes & John Sadeghipoor

Using data to keep your customers happy – Eli Zheleva

Keynote Speaker

Keynote Q&A Session

John Mueller

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In this week’s episode, we’re joined by Anton Kraly, CEO at DropShipLifelstyle.com

Anton joins us to share his hottest tips on how to increase conversions in Shopify using simple but effective product page techniques.

You’ll learn:

The difference between drop-shipping and affiliate marketing
The tools you need to help manage your Shopify inventory
How to effectively use offers to drive urgency
How you can adjust your navigation to funnel users through to conversion
Why you should use the Questions & Answers Shopify app to boost your organic search

To find out more about Anton, visit dropshiplifestyle.com or ecommercelifestyle.com for Anton’s podcast.

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On today’s episode of the Internet Marketing Podcast Andy is joined by Dhar Mann, motivational speaker, Founder and CEO of LiveGlam Inc to talk about his life as an entrepreneur, how he built his business and his tips for bouncing back from failure along the way. 

On the show you’ll learn:

  • Why you constantly need to be able to adapt and learn new things as an entrepreneur
  • All about the power of social media influence
  • Why social media influencers are the “new celebrities”
  • Dhar’s tips for those who want to start with influencer marketing
  • Dhar’s top tips for moving your business online
  • Tips for bouncing back from failure
  • The power of video as a form of content marketing

If you’d like to connect with Dhar you can find him on Twitter here. You can also find his personal website here.

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