SiteVisibility is an integrated digital marketing agency with an outstanding SEO heritage stretching back to 2001. Saying that, we’re not just an SEO agency! The SEO and social media experts at SiteVisibility provide useful advice and news on the SEO, PPC and digital marketing industry.
On today’s episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business.
On the show you’ll learn:
The difference between SEO & Local SEO
Why Google uses it’s local algorithm for certain queries
The latest updates in the world of Local SEO
Why Google My Business is your new homepage when it comes to Local SEO
What Questions & Answers are and how you should be using them
Why you should be using Google Posts to create your own promotional ads in Google My Business
Why it’s important to choose the right categories when it comes to Local SEO
On today’s episode of the Internet Marketing Podcast, Andy is joined by Ryan Bonnici, Chief Marketing Officer at G2 to talk about a range of topics including re-branding, hiring and mental health in the workplace.
On the show you’ll learn:
Why & how G2 Crowd rebranded to G2
Why internal buy-in is key when it comes to a rebrand
What to look for in rockstar candidates when hiring
Why it’s important to “hire slow but fire fast”
How to get your team doing amazing & disruptive marketing
Why it’s important to talk about mental health
How not to burn out in a high pressure job
Why it’s important to be open with your team when it comes to mental health
When it comes to content marketing, there’s no substitute for hard work and expertise, but at the same time, there’s also no point in doing work that’s unnecessary! That’s why we’ve put together these 5 shortcuts to help supercharge your content marketing.
There are a number of tools and processes that we as content marketers can use to improve our efficiency and ultimately, our results. Some will simply improve efficiency, while others will open up opportunities to explore that you may never have considered.
We want these to be easily digestible, so please contact SiteVisibility if you’d like to know more about any aspect of this post.
So, without further ado, let’s dive into how you can improve your content marketing…
HARO: Help a Reporter Out
We’re big fans of HARO here at SiteVisibility as it’s a simple and free way to find journalists and writers who need your expertise with an upcoming story that they are writing. By using the service, we’ve managed to secure press and blog coverage by responding to journalists requests in both our own marketing efforts and in our client campaigns.
Once you sign up, you can select which industries you’re interested in and then you’ll receive daily alerts of journalists that are looking for help with a story that fits your criteria.
If you find a request that fits perfectly for you or your clients, all you need to do is respond through the service and if your contribution gets used, you/your client will receive full credit within the story and usually a link too.
With world-renowned and well-respected media outlets like Time & The New York Times using the platform, it provides a great opportunity to gain links from high-authority sites that are relevant to you, whilst also helping you to become an authority in your field.
For us, using HARO is a no brainer.
To help you get started, I’ll let you in on a few of our little secrets for how to help you get your response seen over others:
I often include a little bit about me, my experience which qualifies me to answer their query, the company, and links to my Twitter/LinkedIn/website etc. This can help the journalist to filter out any responses that may not be relevant.
For the subject line to the email, I tend to put “HARO Response: [query] – [name] from [company]”.
Ensure that what you’re contributing is as useful for the author and their audience as possible and don’t just try to promote your company or product. Do whatever you can to make it easy for the journalist and you’ll be much more likely to be featured. Write your contribution so they can just copy and paste it straight from your email if necessary and link to (don’t attach) any images you feel may be helpful.
Finally, the deadlines are often short on these so they tend to require a response within at least 24 hours, the quicker you can respond the more likely it is that they’ll use your response.
Alternatively, if you’re looking for inspiration or expert input for content of your own, you can use HARO to have your query included on the email alerts that go out.
It’s a fantastic way to improve the authority of your content… and it also incentivises anybody you’ve featured to share it once it’s published.
What we like about HARO in a nutshell
Access to a wide range of content and PR opportunities, fast
SEMrush is one of the best SEO and Marketing platforms out there and frankly, we could write a whole blog series about the sheer amount of functionality it has, but we have clients that need work delivering too!
Content auditing is one of the most important aspects of content marketing and if you’re like us, in the past you’ve had to use various crawling and reporting tools to get the data you need and then use a combination of VLOOKUPs, formulas, tables and charts to collate the data into a usable excel file.
With the need for SEO data like page tags, response codes, canonicals etc., combined with metrics from Google Analytics and Google Search Console, further combined with social sharing data, it can take hours just to get this all in one place, and that’s before you even start doing the actual work.
Running the content audit tool allows you to crawl your site (up to 20,000 pages), or just individual folders, to identify poorly performing pages and areas for improvement across your site.
Once your pages have been analysed, the tool gives you a handy dashboard to work from and categorises your content into four areas:
Content that you should Rewrite or Remove
Content that Needs to be Updated
Any Poor Content on your site
Any content that can be Reviewed Quickly
This makes it really easy to start analysing the content on your site and to create tasks for your team to start rewriting & updating, plus you can start giving the content a good old prune.
When used as part of the wider Content and SEO Toolkits with tools such as Topic Research, Competitive Analysis, Rank Tracking and the Content Analyzer, you can gain a vast amount of insight and assistance with your content marketing, and your overall digital marketing, all in one place.
More importantly, it also allows you to keep track of the changes you’re making and to see if they’re having the desired effect on your content performance.
The amount of time we’ve saved by streamlining the process is significant, and it allows us to do stuff like this…
We’re not on the SEMrush payroll I promise, we just like to share tools that we really think will help fellow marketers.
If you’d like more information about content audits then this content audit guide from SEMrush is very useful and if you think your site would benefit from a content audit, or you need help with your content marketing strategy, don’t hesitate to contact us.
What we like about the SEMrush Content Audit tool in a nutshell
Huge levels of functionality and customisation
Very efficient – can streamline your content marketing workflow
Seamless with other tools
Handy dashboard so you can get started right away
Everything you need is in one place
Good product support
Hubspot Blog Ideas Generator
Hubspot are one of the big players when it comes to marketing and SEO platforms, but what we like most about their Blog Ideas Generator is that apart from putting in your contact details, it’s free.
You simply put in a couple of nouns related to the subject you want to write about and it generates 250 potential blog titles that you can use to get the cogs in your head turning.
It’s important to note that it’s not perfect and you will get some gibberish, but we’ve found that we can take these titles and then do some further topic and/or keyword research to come up with content we think will be useful for our audience.
It’s not an end in itself, but it can be a very useful jumping off point, and it may even open avenues that you hadn’t considered.
Hubspot also has the additional benefit of saving you a considerable amount of time and resource that would otherwise be used getting your marketing or content marketing team into a room to brainstorm content ideas.
Top Tip: Use this tool alongside something like SEMrush’s Content Analyzer to see what competitors have been doing. See what ranks well for search queries related to your topic, and analyse them to see if there are any aspects of content/layout/design that Google seems to be deeming as important. CoSchedule’s Headline Analyzer tool can help you fine tune the headline too for maximum effect.
What we like about the Hubspot Blog Ideas Generator in a nutshell
It’s quick and free
It can save your marketing team time
It serves as a great starting point for a brainstorming session
It can open your eyes to content or topic areas you hadn’t considered before
Moz Keyword Explorer SERP Analysis & Features
The SERP Features functionality within the Moz Keyword Explorer is a fantastic way of determining at a glance what sort of SERP features Google is showing for a given query. At a dashboard level, it also combines your tracked keywords into groups and gives you a top-level breakdown of the features that are most common in that group.
For example, if you have a keyword group for queries related to SEO Agency you would see the following:
In this example, we can see that the most common SERP features for these queries are Reviews, Related Questions, Local Packs and Featured Snippets. Therefore, we already know that Google sees these as important, and that these should be featured on the page, and in the case of related questions or snippets, we format our content as best as we can to appear here.
If you’d like to dig deeper, Moz also allows you to review the SERPS on a keyword by keyword basis. Of course, you could do this manually too, but when combined with the additional metrics that you can see below, you can quickly and easily understand what sort of content Google values for a given query, and act accordingly.
From the screenshot above, we can see that for this term there are plenty of different opportunities for a business to rank, away from the organic results.
If we were to use SiteVisibility in this example, the obvious areas are in the 3x Local Packs, the Featured Snippet or Related Questions, or potentially the knowledge panel. Knowing this allows us to tailor our content for this term accordingly… and we were able to see this in less than a minute.
As part of an overall keyword strategy, the Moz Keyword Explorer is an excellent tool to streamline your processes and save a lot of time on analysis.
What we like in a nutshell
Quick and simple to use
Useful for both top level and granular research
Makes content research and planning much more efficient
We hope you’ve found these tools and shortcuts helpful, we’d love to hear if you have any of your own you’d be willing to share. Comment below or speak to us on our social channels.
If you’d like to find out more about out Content Marketing services, then don’t hesitate to get in contact with us we can discuss how we can improve your site. You can do so by calling us on 01273 733433 or via the contact form below:
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On today’s episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business.
On the show you’ll learn:
How to focus on the ideal client for your business
Why it’s important to move away from just working with anyone who has the cash
How having ideal clients in mind can help you to focus in our your overall marketing message
How you can create a demand for your services in a way that works for you
Why relationships are extremely important in attracting and retaining clients
How you can build relationships online
The importance of nurturing and following-up with your contacts
How to follow-up without being too intrusive
Plus Steve provides his key takeaway for the audience.
Steve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.
When he was just 28, Steve became the CEO of an engineering/consulting firm — but he knew nothing about marketing or selling services. Twelve years later, after growing that firm’s revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing and referral systems for high-ticket/high-trust products and services. He’s here to share what he’s learned throughout his journey to help you attract your ideal clients and achieve the business goals you’ve been dreaming of. Welcome to the show, Steve!
On the 11th April 2019, the guys at BrightonSEO brought a brand new conference dedicated to social media advertising, The Paid Social Show to The Jury’s Inn Brighton Waterfront.
As a spin off from BrightonSEO, this new conference is designed to help you learn more about how to promote your business through advertising on Facebook, Instagram, Twitter, LinkedIn and other social media platforms.
If you missed out on the event, not to fear, we’re collating the slides from each of the speakers on the day below:
On today’s episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy.
On the show you’ll learn:
Why podcast interviews convert 25 times better than blogs
How podcasts can help to build trust
How to find and get booked on the podcasts that matter to your business
How to be an ideal guest & predictably turn listeners into leads
Why you should have a landing page for your podcast show
Plus, Tom provides his top tip/key takeaway.
If you’d like to connect with Tom you can find him on Twitter here and on LinkedIn here. You can also find everything he spoke about on the show including his ultimate podcast guest interview checklist here.
On today’s episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy.
On the show you’ll learn:
What content marketing & social media look like in 2019
What interactive posts are and why you should be using them
Where podcasting is heading in 2019
Tips for how to build your marketing team
Tips for marketing strategy including frameworks to use and how to stay on track
If you couldn’t make it to the conference or missed out on a talk, we’re here to help!
Below you can find the slides from the April 2019 BrightonSEO Conference as well as the videos of the main stage from Authoritas. We’ve ordered them by the schedule on the day to help you find what you’re looking for.
You’ll notice that we haven’t quite got them all yet, but we’ll be adding to this post every day, so if you do manage to spot any that we haven’t got below, please get in touch here and we’ll get them added!
Video of the Main Stage from Authoritas
BrightonSEO Live Stream | Brought to you by Authoritas - YouTube
In this week’s episode, we’re joined by Anton Kraly, CEO at DropShipLifelstyle.com
Anton joins us to share his hottest tips on how to increase conversions in Shopify using simple but effective product page techniques.
The difference between drop-shipping and affiliate marketing
The tools you need to help manage your Shopify inventory
How to effectively use offers to drive urgency
How you can adjust your navigation to funnel users through to conversion
Why you should use the Questions & Answers Shopify app to boost your organic search
On today’s episode of the Internet Marketing Podcast Andy is joined by Dhar Mann, motivational speaker, Founder and CEO of LiveGlam Inc to talk about his life as an entrepreneur, how he built his business and his tips for bouncing back from failure along the way.
On the show you’ll learn:
Why you constantly need to be able to adapt and learn new things as an entrepreneur
All about the power of social media influence
Why social media influencers are the “new celebrities”
Dhar’s tips for those who want to start with influencer marketing