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On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website.

Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO consulting services at  SearchBrothers.com.

On the show you’ll learn:

  • Why page speed is important for SEO
  • How page speed can help you with your rankings
  • How you can improve your bounce rate and conversions
  • How you can reduce your page size and therefore improve the loading speed
  • Why it’s important to optimise for HTTPS
  • The tools you can use to improve your page speed

You can also find a video of Fili talking about site speed here.

If you’d like to connect with Fili, you can find him on Twitter here and on LinkedIn here.

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On today’s episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book “They Ask, You Answer” as well as video and how you can use it improve your SEO and inbound marketing. 

Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning a 60+ person digital marketing and website design agency, IMPACT.

On the show, you’ll learn:

  • Where the philosophy of “They Ask You Answer” came from and what it entails
  • Which subjects move the needle most with digital that most companies are afraid to talk about/address
  • How to handle the subjects that most companies are afraid to talk about
  • How you can use video going forward and the types of video that move the needle the most
  • How to improve conversion rates through video

Plus, we ask Marcus for his top tip/key takeaway for the audience.

If you’d like to connect with Marcus, you can find his personal website here and you can find him on Twitter here.

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This week Andy is joined by CEO of FreeeUp, Nathan Hirsch. Nathan shares his tips on how to hire and effectively manage freelancers, drawn from his wealth of experience as an entrepreneur and CEO of FreeeUp.com

On the show you’ll learn:

  • Why outsourcing is the key to helping you keep focused on your strengths
  • Exercises for identifying the tasks you should probably outsource
  • Free and simple tools to help you with freelance management
  • The key advantages of hiring freelancers over employees
  • The two biggest types of companies that are accelerating growth using freelancers

P.S. Pay attention to 04:40 and hear how you can claim your free $25 credit for FreeeUp.com

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On this week’s episode of the Internet Marketing Podcast, Andy is joined by Justin Hartzman, co-founder at Needls.com to talk about automation and how it can help with your social media advertising as well as improve your sales processes. 

On the show you’ll learn:

  • All about Justin’s entrepreneurial journey
  • How Justin started Needls.com
  • How AI can assist with helping write adverts
  • Why it’s often better to test adverts that spend too much time thinking about them
  • Why automation is important when it comes to the sales process

Plus as usual, we ask Justin for his top tip/key takeaway for the audience.

As Justin mentions on the show, he’s offering our listeners 35% off the Needls plan for a year! You can claim that offer here.

If you’d like to connect with Justin, you can find him on Twitter here and on LinkedIn here.

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On this week’s episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO. 

On the show you’ll learn about:

  • What’s been happening in Mobile SEO over the last few years
  • What the Mobile First Index is, how it works and the impact it has on search
  • The most common mistake businesses make when it comes to mobile
  • Accelerated Mobile Pages (AMP) – why it’s important to configure it properly, make sure pages are well optimised and provide a good user experience
  • Why International SEO is important and why there’s been a boom in bigger brands adopting it
  • Hreflang and how it can help with your International SEO
  • JavaScript and the impact it has on technical SEO
  • Why Technical SEO is still important today

Plus, Aleyda provides her top tip/key takeaway for the audience.

If you’d like to connect with Aleyda, you can find her on Twitter here, on LinkedIn here and her own personal website is here.

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