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Your website can’t rank without links! This is a truth that every SEO fully understands. Links continue to remain the number one ranking factor for Google. 

You can’t buy links because any link intended to manipulate search results is counted as spam by Google and can result in a Google manually penalizing your site in the search results. 

The only way to make people link back to your site is to earn them. Building links by earning them is a penalty-proof action plan for your SEO strategy. 

Here are 4 techniques that are extremely effective in building links in 2019 and ahead:

1- Participate in High-Quality Guest Posting

Guest posting still remains the number one link building strategy for most of the SEOs. 

Under guest posting, you find websites who are looking for authors to prepare content for them. You approach those webmasters and ask them to allow you to become a contributor on your website. If they accept you then you can start publishing content on their website with a link back to your website.

Please note that guest posting should be done to increase your reputation as an author and genuinely help the readers with the content you are producing. In the process, you earn links. Guest posting is not a way to build anchor text rich links back to your website.

You can find guest posts to publish your article by conducting a Google search. Here are some example search strings:

“Write for us” “your niche”
“Become a contributor” “your niche”
“Guest post for us” “your niche”
“This is a guest post by” “your niche”

A word of caution: Do not carry large scale guest posting campaigns with exact match keyword text because this is a violation of the Google link guidelines and might result in a manual penalty.

2- Spy On Your Competitor Backlinks

Another great way to build links to your website is by spying on your competitor backlinks. 

You can use a tool like the free backlink checker by Neil Patel to quickly identify the links your competition has. 

Simply enter your competitor’s domain in the search bar and this tool will return all the links your competitor has after sorting them as one link per domain. You will also be able to filter the links on the basis of dofollow and nofollow.


Carefully review all these backlinks and find out the best link opportunities for your website. 

3- Conduct Influencer Interviews Or Invite Influencers To Guest Post On Your Blog

You can even network with influencers in your niche via LinkedIn and invite them to guest post on your blog. When influencers will start publishing content on your website then the chances of linking back to your website from their website, social profiles, other websites will also increase. 

Identify the best influencers in your niche and approach them for an interview. You can conduct an interview via email. Most of the time, micro-influencers would be happy to give their interviews. Do not forget to send the published link of the interview to the influencers. There are chances that some of the influencers will link back to the interview from their own websites. 

4- Use The Skyscraper Method To Produce Quality Content

This is probably the most genuine method of build links and is popularized by Brian Dean of Backlinko

Under this method, you need to identify the content piece that is ranking on top of Google for keywords related to your business niche. The keyword should be informational in nature. 

After identification of content, you need to carefully evaluate those content pieces like their word count, style of writing, use of images and videos, use of linking, use of language, depth of content, etc. 

Thereafter, you need to produce content that is 10 times better than the content that is ranking on the first position in Google. 

As the last step, you need to email webmasters who are linking to the original content and inform them about this new resource that you have just created. A simple email template that you can use for this task is provided below (as suggested by Brian Dean of Backlinko):




You can take the help of the backlink checker tool in method 2 above to find sites that are linking to the content. Brian Dean was able to build 11 links out of 160 email requests with an 11% success rate. 

What’s Next?

Without wasting any more time, start creating backlinks for your website because your competitors are already busy doing this. Earning links is hard but it should be a continuous process. Use the above 4 strategies to earn links in a legit manner that Google approves. Happy link earning! 

Also SEE:

Low Quality Vs High Quality Link Profile
Natural Links is What Google is Looking For
Seo Secrets
Checking Whether Your Site is Manually Penalized by Google
How to Write a Reconsideration Request?
Why Paid Links Are a Violation of Webmaster Guidelines
Google Disavow Links Tool
Link Farms
Link Churning
Penguin 2.0 Recovery Guide
What Exactly is a High Quality Backlink?

Link Baiting
Google Search Quality Updates



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Trust is an important Google ranking factor. Knowledge based Trust Score is a metric that is computed by Google internally in order to judge the importance of a website. KBT scores rely on factual correctness of information while judging the trustworthiness of any website. 

Trust is one of the 3 factors associated with EAT that can climb up your rankings. Here are 11 ways that will help you to make your website trustworthy. 

1- Prepare Content With Lots of Supporting Data

A study by SurveyMonkey revealed that people trust content that contains supporting data. 



This means you need to back up your saying with links to research that proves the truth of your sayings. This becomes more important when you are publishing content related to medicines because advice without proper links to medical research can put the lives of the people in the danger. Hence, Google trusts websites that regularly link to research and provide ample proof that the content that is being written on the site is backed up by several known agencies and reports. 

2- Do Not Use Free Stock Images 

People are really smart and they can easily find out that the images you have used on your website are free to use. I have seen many websites using free to use stock photos to decorate their website but they instead make the website less trustworthy. Using images on your site for which you have not received explicit permission is an unethical practice which you must avoid. 

Sites that use their own images like pics of their own office building, their own employees, recipe images that are original etc. are more trustworthy as compared to the ones that use free to use images. 

It is okay if you use proper attribution or link to the source of the image but do not use images illegally. The best is, use photos that are your own.

3- Make It Easy For The People To Contact You

A website without proper contact information can never be trusted because people never know whom to contact. Often spammy sites that are created for wrongdoings never display their contact information on their site. I am not saying to display your mobile number or personal email id on your website. But, if your running a business then you must display your business address, official phone number and official email id to make it easier for the people to get in touch with you. 

You must have heard about Moz Spam scores, right? Moz can raise your spam score if you do not display proper contact information on your website. Google also does the same, it loses trust on websites that have no contact pages. 

4- Show Your USP and Keep Your "Promise"

USP stands for Unique Selling Proposition. You need to tell the people why they must trust you? What are they going to get in return? If you directly start selling your products without listing the advantages and why it's beneficial for the customers, people won't buy it. 

Have a look at how Mercato, the online grocery store mentions their USP in the form of "Promise" and lists out the advantages that the customers will get once they join the website. When people read words like "Promise" in the home page of the website, their subconscious mind immediately starts to trust the website because somewhere in our minds, we associate the word "Promise" with "Trust".



Please keep in mind to keep your promises when you make them. Do not make fake promises because doing so might result in a huge loss of trust. Follow the Deloitte Trustworthiness Model which says "Trustworthiness is equal to the want to keep the promise + being able to keep the promise + working to achieve the same goals as your customers".



5- Improve Your Customer Reviews

People trust people. There is no better way to make your website trustworthy than to earn the trust of people by displaying user reviews on your website. 

Besides, displaying customer reviews on your website can increase conversions by up to 270%

You can embed reviews from Yelp, Facebook, GoogleMyBusiness or any other review sites directly on your website. Adding customer reviews will persuade the user to stay on the site and complete the purchase because reviews improve the trust of the people. 



6- Add Trust Seals/Badges On Your Site And Offer Something Exclusive

Adding trust seals and badges is another great way to make your site trustworthy. Some of the best seals to add on your site are:

There are several other security trust badges that can drastically raise customer trust in your business. The more you add on your site, the better it is for your business.


Besides, offer something exclusive to your customers. Exclusivity is a psychological marketing tactic that helps to lure customers and raise the trust. There is no wonder, why Amazon offers the Prime membership to offer exclusive movie screenings. Besides, prime members are eligible for free delivery. When customers get so much, they feel special and ultimately, they start to trust the business.

7- Highlight Press Coverage of Authoritative Sites

Similar to displaying security seals, highlighting logos of authoritative sites where your business might have received a coverage can boost the trust score. 

It is always a great practice to display the logos of reputed press channels similar to the one displayed below:



The more your press coverage, the more logos you can display and the higher the trust you can receive from your customers. 

8- Check Your Spellings and Grammar

Content that is not of a high quality receives flak from people. Your content should not be boring. You can prepare content even on a smaller budget. The only thing you need to do is to make the content non-boring and error free. Spammy sites often have a lot of grammar and spelling mistakes. Besides, they use dummy text that serves no purpose. Signs like these are enough to grade a website as non-trustworthy. 



Text like the one displayed above can literally break your audiences. Hence, it is important to double check the grammar and correct any spelling mistakes before you upload the content on your site.

Also See:


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You definitely want conversions from your website but a slow site can literally kill conversions. 

Starting July 2018, page speed became a ranking factor for mobile searches. It was already a ranking factor for desktop searches since 2010


People often get confused between page speed and site speed but in reality, page speed is the individual loading time for a particular web page while site speed is the average load speed of the pages contained in your site. 

Both site speed and page speed are important because users want search results that load faster.

What Is The Ideal Loading Time For A Website?

The ideal load time for a website is 2 seconds. The longer the wait, the higher the chances of user bouncing back and the lesser the conversions.

Besides, the average time to first byte should be under 1.3 seconds and the total size for a mobile webpage should be less than 500 KB

Tools To Check Your Site/Page Speed

The following tools are helpful in checking the site/page speed in order to improve the overall user experience.

1- Google Page Speed Insights - This tool analyzes the content of your webpage and provides suggestions to improve the speed in the form of opportunities and diagnostics. 

2- Mobile Site Speed Checker - In order to check the loading time of your website on mobile devices, you can use this tool from Google. This tool tests the site speed on a 3G connection because around 78% of mobile devices still run on a 3G connection. Besides, this tool analyzes the HTML and JavaScript in order to provide you with the best suggestions to improve your page load speed.

How to Improve Site Speed?

In order to improve the overall performance of your website loading time, I would recommend you to follow the below suggestions:

1- Enable Compression

File compression allows developers to compress one or more files into a smaller file. This reduces the overall file size thereby reducing the bandwidth and enabling the page to load faster.

2- Minify HTML, CSS and JS

It is always better to minify HTML, CSS, and Javascript because it can drastically improve the performance of your website. Use the below tools to minify your page resources:

- UglifyJS2 to minify JS.
- HTML minifier to minify HTML.
- CSS Nano to minify CSS.

3- Minimize Redirect Chains

In order to reduce the burden on Googlebot and to improve the wait time, it is recommended to minimize the number of HTTP or WWW redirects. Besides, it is recommended to use 301 permanent redirects instead of 302.

GTMetrix is a great tool that identifies the type of redirects and provides suggestions to optimize them. 

4- Improve Time To First Byte (TTFB) 

Your server is the most important part of your website. A faster server takes less time to process requests and returns faster results to the user. On the other hand, a slow server often takes a lot of time to return the first byte of information and thereby decreases the site speed. Hence, it is important to choose the right web hosting because your hosting service provider will play a deciding role in optimizing TTFB and keeping your site faster. 

5- Leverage Browser Caching 

You need to change the request headers of your resources to leverage browser caching. When you add a small piece of code in the .htaccess file in order to leverage browser caching then the webpage gets stored in the local computer whenever the resource is visited. When the user visits the page next time, the site loads much faster because it is already stored on the local computer. Leveraging browser caching can be extremely useful in improving the performance of your web pages.

6- Perform Compression Audit

Perform a compression audit by taking a Gzip test. This tool tests whether you have Gzip compression enabled. Enabling Gzip compression will let you minimize bandwidth by up to 70%, therefore, improving your site loading speed.

In order to enable Gzip compression, just place the below code in the .htaccess file (works with apache):

AddOutputFilterByType DEFLATE text/html
   AddOutputFilterByType DEFLATE text/plain
   AddOutputFilterByType DEFLATE text/xml
   AddOutputFilterByType DEFLATE application/x-javascript
   AddOutputFilterByType DEFLATE application/javascript
   AddOutputFilterByType DEFLATE text/javascript
   AddOutputFilterByType DEFLATE text/x-js
   AddOutputFilterByType DEFLATE text/css

   # Highest 9 - Lowest 1
   DeflateCompressionLevel 9

   # Skip browsers with known problems
   BrowserMatch ^Mozilla/4 gzip-only-text/html
   BrowserMatch ^Mozilla/4\.0[678] no-gzip
   BrowserMatch \bMSIE !no-gzip !gzip-only-text/html

7- Fix All Broken Links

Broken links can be really annoying because it wastes your bandwidth. Hence, it is extremely important to fix all the broken links on your website. 

You can find all the broken links with the help of tools like Broken Link Checker or with the help of the Google Search Console

8- Use Image Sprites 

Image sprites is a technique by which all the images are combined to form a single image. This image is known as the “Sprite Sheet” image. Here is a sample code for creating image sprites:

sprite-sheet {
  background-image: url(sprite-sheet.png);
  width: 40px;
  height: 25px;
}

.google-logo {
  width: 125px;
  height: 45px;
  background-position: -190px -170px;
}

.gmail {
  background-position: -150px -210px;
}

.maps {
  height: 40px;
  background-position: -120px -165px;
}
Using image sprites can significantly improve your page speed. Besides, you can also consider lazy loading that delays rendering of images unless needed. 

Final Thoughts

Website speed is a decisive factor when it comes to attaining higher organic rankings on Google and other search engines. Especially, in the case of mobile, website speed plays a crucial role. Google prefers sites that load quickly (in less than 3 seconds) because this drastically improves the user experience. Check your site speed using the tools suggested in this article and implement the suggestions in order to have a faster and user-friendly website. 

Also See:

Page Speed Important for Ranking
Google Search Quality Updates
mod Page Speed for Apache
Search Experience Optimization
Google Shares Views on Guest Blogging and Links
EMD Update
Page Layout Algorithm

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Keyword research is essential to your overall SEO game plan. Keywords make your pages more discoverable on Google and draw more of the right traffic to your website. This increases clicks, conversions — and possibly even sales. 

When it comes to keyword research, however, there is no one set strategy that you should rely on. Instead, it’s important to spread your wings and try things your rivals aren’t. Here are the top 5 brilliant keyword research strategies you should try out: 

1- Concentrate On Your Niche 

Take a look at your audience and what interests them the most. What are they searching for? 

Then, take a look at your products and identify the keywords your customers are using to find your brand. 

Perform a search of the most obvious terms in your niche, and then use an SEO tool to find derivative keywords. While high-value keywords are important, it’s also a good idea to use derivative keywords, too. These can help you to distinguish yourself from your rivals. 

Here is a nice video that properly explains how to carry out niche keyword research:

How To Find A Niche And Do Keyword Research Correctly - YouTube


2- Take a Look at the Competition 

What is your competition up to? What keywords are they ranking for that you aren’t? 

All is fair in love and war. If your rivals have found well-performing keywords that you haven’t spotted yet, use your SEO tools to “spy” on them — and then reverse-engineer their methods. 

If there is a keyword that your rivals are ranking in the top 10 for but you aren’t, add it to your own keyword strategy to ensure that you don’t miss out anymore. Then, produce content that is better than your rivals, and which plugs the gaps they’ve missed. 

3- Base Your Research Off Financial Return 

If you’re focusing on keywords that offer barely any financial return, while at the same time ignoring those that provide lots of financial return, you’re losing.

Conversion rate matters a lot, but just as important is how much high-quality traffic a keyword generates. To find this out, you need to assess the value of your keywords. 

Spend some time working out the ROI of each keyword. For example, if you run an ad in which keyword A costs $0.70 while delivering 50 visitors and keyword B costs $0.20 while delivering 400 visitors, you’ll know that keyword B is providing more value. 

Additionally, take things further and check what happens after a customer has reached your site. Which keywords are delivering visitors and leads, sales and so on? 

4- Find Upward-Relevant Keywords 

SEO is an ongoing process. To stay ahead of the curve, you have to identify trends before your competitors.

If you can discover upward-relevant keywords before your rivals, you’re winning. 

The idea here is that you spot a trending keyword before anyone else, and then repackage it so that it makes sense to your target audience.

Trending topics attract a lot of attention. When you jump on trends, they make your business look relevant. 

Don’t just focus on the headlines, though. Go deeper and get an understanding of which topics and terms are trending, as well as why they’re trending. This will ensure that you repackage your keywords and content so that it is contextually relevant to your audience. 

For example, Black Friday is a seasonal trend. First understand what it is, why it’s happening and what it means for your audience. Then, you can adjust your title tags, meta descriptions, and content accordingly so that more relevant traffic finds your page. 

5- Understand User Intent 

It’s not enough anymore that you pick the right keywords. You have to understand more about who your audience is that’s typing these keywords into Google, as well as why. Thereafter, you will have to create user intent based content

When a user types something into Google, they usually have a specific intent. You might have the right keyword, but if you haven’t understood their intent, you won’t have the content they want. As a result, your bounce rate will be high and your ranking will drop. 

There are four types of search intent: 

  • Informational (searching for information — “how to …”)
  • Navigational (searching for a particular website)
  • Transactional (the user is in the mood to make a purchase)
  • Commercial (carrying out research before making a purchase — for example, a user might look to compare one company with another)


Once you understand user intent, you’ll be able to build stronger keyword research campaigns, and your overall content strategy will improve, too.

These are 5 brilliant keyword research strategies that will help you rank better. Experiment with each one and see how they boost your overall SEO strategy. While there’ll be a fair amount of initial work to carry out, once you’re up and running your keyword strategies will begin to work their magic. 


(This is a guest post by Aljaz Fajmut is a digital marketer, internet entrepreneur, and the founder of Nightwatch— a search visibility tool of the next generation. Check out Nightwatch blog for SEO and marketing tips and follow him on Twitter: @aljazfajmut)


Also See:


List of Influencer Marketing Platforms
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We are nearing 2019 and there are several new SEO strategies that you need to master before the start of a new year. I will discuss the top 5 SEO strategies that you must implement in your marketing strategy in order to achieve the best results for your campaigns. Let’s start! 

1- Voice Search Optimization 

It’s clear that more than 50% of searches would be driven by voice by 2020. Hence, you need to quickly focus on voice and think about how users will interact with your site using voice. 


Voice search is all about answering user query accurately and in a format that Google can easily process. Here are a few pointers that can tremendously help you to master voice search optimization. 

-> Read the Search Speech guidelines specified by Google and note the points under the Speech Quality rating. Prepare new content that fully meets the speech quality rating criteria to enable your site to rank on top of the search results for voice-based search queries. 

-> Make every effort to increase domain authority and user trust. Here are some good ways to earn high-quality links to your site. 

-> Improve your site speed. Here is how you can make your pages load faster with Google speed suggestion. If you want to dig a little deeper into how Google uses site load time in ranking search results then refer to this patent

2- Technical SEO Audit

You must never underestimate the importance of a technical SEO audit because it can directly hamper the performance of your website in the search results. 

Follow the below links to guides that will help you to master technical SEO:

-> Here is a great guide that discusses each and every aspect of SEO. 
-> This post discusses 15 important technical ON page issues and how you can effectively tackle them. 
-> Here is a comprehensive guide to planning a winning SEO strategy. 
-> This post from Neil Patel lets you perform a technical SEO audit in just 60 minutes. 

3- Interactive Content Marketing 

Interactive content marketing is all about educating, entertaining and engaging your target audience. 

The old form of text-based content marketing will be dead sooner. Interactive content that uses storytelling or gamification to inform and engage the readers will find more success. 


Video content forms a major part of content marketing. Cisco states that by 2021, 80% of all traffic will be video. Hence, it’s time to think interactive and think video. 

This post that I have written for WooRank covers each and every aspect of what is interactive content marketing and how you can use it to boost your existing content marketing strategy. 

Moreover, I would highly recommend you to read this post on Relevance that discusses how content marketing will change in 2022

4- CTR Optimization

You need clicks and most importantly you need your audiences to stay on your site for a longer period of time. If the user does not click your site in the search results then you are quickly going to lose your rankings due to RankBrain. 

This video from Brain Dean is a great watch where he discusses the Click Magnet Method to increase CTR. 

Moreover, this post from Search Engine Journal discusses some of best ways to boost organic CTR. 

5- Link Earning 

Link building won’t die in 2019! Yes, you read that right. Google does count links when ranking web pages and therefore there are not doing to die sooner. 

Building link is directly related to improved domain authority as links form a major part of DA. 


Here are some great resources that will help you to master link earning in 2019 and ahead:

-> The link building guide from Backlinko
-> The advanced link building guide from QuickSprout
-> This guide from Kaiser The Sage on Contextual Link Building.

The basics of SEO hasn’t changed a lot. It’s true that new and improved technologies have given rise to new forms of data presentation that have made way for new strategies to market products and services. Following the above 5 SEO strategies can surely help you to plan a winning SEO strategy in 2019 and ahead. 

Also See:

Universal Analytics
How to Rank in Google
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We all know that website creation requires so much hard work and you don’t want that to get spoiled!
The pieces of content on your website are works of art, a labor of love that may have taken a long time to produce. For that reason, you want to make sure that you protect your website as much as possible, not just from hackers but also from damage and loss of data.
Here are some effective ways to protect the site you love.
Passwords and Usernames
One of the common ways that websites are hacked is through not using effective passwords or usernames.
It can be easy to choose a password that is easy to remember, especially if you don’t want to have to write it down anywhere.
However, simple passwords can be easily guessed by hackers and others looking to get into your website.
You need to think about your password and try to make it as difficult as possible to guess. Ideally, you want it to contain both letters as numbers along with punctuation characters as well.
Another rule to adhere to is not to use anything that is related to your site or your personal data.

Security Software
Your website or blog will be linked in some way to your computer. For that reason, if your computer gets a virus, the chances are that your website might also get the virus.
To try and protect both, you need to ensure that you have strong anti-virus software that can scan all your incoming data.
If you do think that you have a virus, you need to scan your computer and also scan your documents related to your website. Once you have done that, you can then ensure that your website is safe.
Backing Up Your Data
Because you have made such an effort for the content you have on your site, you should be looking to protect it as much as you can. That means ensuring you backup your data as often as possible so that any issues can be quickly resolved.
It also means that if you lose your data, you haven’t lost all your hard work. If you haven’t managed to backup your disks or your website, then you need to think about other alternatives.
For example, to recover your data Secure Data Recovery and other companies can often retrieve it. Every time you
update your website or create new content, back up your data.
Website Security
As well as your own anti-virus software, there are also often plug-ins on your website that can add another level of security to your site.
Some of them will prevent unwanted comments that can be considered spam, while others are designed to stop viruses from getting access to the backend of the site.
Often these add-ons are free to download and use, so it is worth giving them a try.
There are many ways to protect your website and the data it contains. All you need is to make sure you have the protection you need.
Also See:

HTTP and HTTPS in SEO 
Google Analytics Hacks
How Does GA Collects Data From Mobile Apps?
10 Avinash Kaushik Videos for Learning GA
Automated Insights From Google
Analytics Interview Questions and Answers
5 GA Metrics that You Aren't Sure What They Mean
Google Analytics 360

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The scope of search engine optimization as a career option is in great demand. SEO is a good career choice for people who are interested to make a career in the field of digital marketing.

Skills Needed To Become An SEO

Here are the top skills that are needed to become an SEO:

  • You should be good at critical thinking. An SEO should have an analytical mind and must use data in their decision-making process.
  • Your English communication skills should be good because most of your SEO clients will communicate in English. 
  • A creative mind is extremely necessary because every SEO strategy is different and you need to propose a unique SEO strategy for each of your client.
  • Patience is a key skill that every SEO must have. Getting good results from SEO campaigns takes both time and effort.
  • SEO professionals make recommendations related to page design and site speed. Hence, your technical and programming skills should be good.
  • You should be good at networking with others because SEO needs to constantly generate good backlinks for their client’s site as most of these links are acquired by networking with other webmasters.
  • You should have a zeal to acquire as much knowledge in your field as possible. The field of internet marketing is changing constantly and Google updates it’s search ranking algorithm almost every day so you need to be sharp in learning about all such changes that are happening in the internet landscape.

Degrees and Certifications Needed

Although there are no strict essentials of acquiring a regular degree to become an SEO, it always helps if you are a graduate.

Below, I'm outlining some stand out programs and certifications that may help your SEO career:



You can complete any undergraduate course from any stream but I would strongly recommend you to complete a postgraduate course like Masters in Computer Application or Post Graduate Diploma in Computer Science.

Also, there are some free guides and resources available to polish your knowledge about SEO:


Earning Potential As An SEO

You can easily generate a starting salary of thousands of dollars each month as a newbie and this can increase at an annual rate of up to 26%.


Final Thoughts

Becoming an SEO expert is purely based on choice. If you are really interested in making a career in SEO then you must follow the essentials mentioned in this guide.


Also See:

Learn SEO Step by Step
Query Highlighting on Google
Domain Authority and its Impact on Google
How Does Google Applies LSI
Seo Job Interview Questions and Answers
50+ SEO Tips
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Changing consumer habits mean that what your clients and customers wanted five years ago is drastically different from their current expectations. As a result, marketers must tweak the way they sell services and products to match the way people are buying and shopping for goods.

For that reason, they try to develop effective lead generation campaigns that keep their sales pipeline full of prospects.
However, this is easier said than done as the leads need not only be high quantity but high quality as well. Thankfully, we’ve compiled a list of the most effective methods to boost lead generation in 2018:
1- Go Old School with a Text Messaging Campaign
Everyone has a cellphone, and many businesses use this fact to their advantage by sending text messages to establish or maintain connections with customers.
Now, you might consider SMS to be the “safe” approach, especially when you think about the new modes of communication available in 2018. But the truth is, SMS is alive and stronger than ever.
So, to join the bandwagon and launch a strong SMS marketing campaign:
Highlight Call to Action
Never underestimate the importance of CTA when it comes to a text messaging campaign. Try to make your messages as unique as possible – something that reels in the consumers instantly. Don’t forget to add your site link to the text message so customers can conveniently access your web page.
Keep It Simple

Always remember the limitations of text messages – 160 characters, text only. So, ensure it is simple but innovative. Include relevant keywords to improve the likelihood of customers opening your message.

Follow Up

After receiving the initial text from your subscriber, be sure to follow up. Thank them for their interest in your services/products and build up trust. Try using a text messaging platform that sends automated replies. For example, Text Request is a good choice as it features social media integration which will prove useful in 2018, and also adds live, two-way texting to your existing business number.
2- Harness the Power of Social Media Lead Generation
Did you know that social media apps take up one-fifth of a user’s digital minutes? Take advantage of this current trend to gain great leads for your business. Facebook and LinkedIn are two of the most significant social media platforms right now, and you can generate quality leads via your mobile gadgets:
A- Use LinkedIn Lead Gen Forms

LinkedIn lead generation forms enable users to acquire good leads from the social platform. Users submit a contact form auto-populated with information from their LinkedIn profiles. Upon doing so, you get a comprehensive lead record, containing the name of the person, company, location, contact details, etc. Use this ad to target users on the basis of their professional identity. Manage your leads via the LinkedIn dashboard.
B- Try Out Facebook Lead Ads
Generating leads from mobile advertisements has never been easier thanks to the Facebook leads ads tool. Not only does it build brand awareness, but it costs you less than regular advertisements since it decreases the price per led to less than half the normal spend. Users who click your ads on their Facebook pages can now submit pre-filled forms without typing any information manually. And once they do so, Facebook allows you to save the lead details in a downloadable CSV file. After that, it’s all a matter of downloading and uploading the information to your CRM.
C- Facebook Canvas
This ad lets you develop responsive landing pages for mobiles. Now, visitors can easily zoom in on your landing pages to view the CTA buttons, videos, and images clearly. Fast-loading and mobile-friendly, Facebook canvas improves engagement and conversions. No longer must you create new landing pages; simply copy the most converting landing page on your site to begin generating leads via mobile. To maximize the potential of this app, create an engaging story to capture the emotion of your audience.
3- Try Guest Blogging
Guest blogging can help you generate quality leads if you follow the right steps. First, become familiar with your goals. This will enable you to frame the right bio and develop trust with your prospective customers. Locate sites that accept content from guest authors. Also, figure out whether posting on those websites will help you meet your goals. Dima Midon from Trafficbox has shared his views on how any business can build new relationships and bring in more business by adopting the right guest posting strategies. In this post, he rightly suggests, "Guest posting allows you to tap into already-existing audiences that would otherwise not be aware of your products or services".
Use a tool like Moz’s Open Site Explorer to determine the domain authority for your desired site. Find information on how well regarded the website is, and if it offers value in terms of traffic and links. Once you’ve determined the effectiveness of the website, establish a rapport with the owner so can pitch them your blogs.
Choosing a great topic can also help convince them. Once your pitch is accepted, begin writing the content. Provide an eye-catching headline and included relevant keyword phrases and links. Images can also help. Above all, make sure the post is formatted properly before submission.
Don’t forget to add a bio that links back to your own website and resources. Make sure you respond to any comments your post receives. Promote your content well so that it reaches more people and they follow it back to your website.
4- Create a Smooth Process for Prospects to Turn into Leads
The appearance of your site matters a lot when you’re trying to boost leads. For example, ensure that your content details are visible in big and bright fonts on your site. Don’t just add it to the footer, make sure you include it in other highly visible areas as well. Do not let it blend into the site design by using similar colors. High contrast colors are always a good idea.
Also, include numerous calls to action. Highlight the CTA buttons and make sure they are visible. Insert CTAs in each blog post. Include additional content on your site related to the subject of your guest posts. Once you exchange high quality content for a customer’s email address, start sending marketing automation emails that nurture the lead and allow them to travel forward via the buyer’s journey. This makes it easier for you to reach out to them once they become qualified.
5- Employ Chatbots to Boost Lead Generation

Gone are the days of live support. 2018 is the age of advanced AI chatbot marketing. Adding chatbots to your website enable you to understand the needs and interests of your visitors, and figure out ways to improve the product. Use platforms like MobileMonkey or Chatfuel to create your own chatbot but make sure you focus on customer support solutions. This will help you generate leads in the long run. Remember, the more focused your chatbot is, the better it can generate quality leads.
Concluding Remarks
2018 presents you with numerous opportunities to generate leads. But it is important to figure out what works for your business. The five methods mentioned above can help you capture customer interests and turn them into leads.
Also See

3 Golden Rules of SEO
Segmented Digital Marketing 
App Store Optimization Guide
How to Identify Top Converting Channels Using GA

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Ubersuggest is a free keyword overview and suggestion tool that fetches data directly from Google Keyword Planner and Google suggest. The tool shows search volume and CPC competition for the extracted keyword suggestions. It is one of the top keyword research tools that you can use to generate more keyword ideas for your business. 

Whether your goal is to get the best keywords for your SEO campaign or fine-tune your keyword list for your next PPC campaign Ubersuggest helps you with finding and researching relevant keywords, identify their monthly searches capacity and also determine how difficult the keyword is to outrank (SEO) or outperform (PPC). 

Moreover, Ubersuggest also lets you see what your competitors are doing in relations to a specific keyword (are they ranking organically or doing PPC?).

Simply enter your main money keyword and the tool starts suggesting more keyword ideas (both head and long tail) in a matter of seconds!

Why Ubersuggest?

Ubersuggest is free to use unlike Moz, Ahrefs, Majestic, Semrush, etc? Do you need any more reasons than that?

Well, the user interface is damn easy! I prefer using this tool instead of Keyword Planner because it is so simple to use.  

The tool is quick and it allows you to refine your keyword research. Here are some of the top reasons every SEO or digital marketer must use it: 

  • It fetches info from Google Analytics, Search Console and Google Suggest without the need to log in.
  • It is super fast, beautiful and intuitive and the user interface is sleek and easy to understand. 
  • You can create filters within search results. 
  • You can use the negative keyword option to exclude phrases you don’t want to cover in your keywords selection. 
  • It displays complete data related to your competitors like who else ranks for your selected keywords?
  • WIth comprehensive Competitors intelligence, you can determine whether your competitors are going for an SEO or PPC approach on specific keywords?

Ubersuggest Acquisition by Neil Patel 

Ubersuggest was recently acquired by blogger and influencer, Neil Patel in Feb 2017. After the acquisition, the updated tool was tested on Producthunt and then it was made live on Neilpatel.com. 
My new FREE #SEO tool Ubersuggest is live on Producthunt, check it out! https://t.co/AqHQrTgaRe
— Neil Patel (@neilpatel) February 27, 2018

Now, the question that most of the SEO’s must be thinking is- why did Neil acquired it? Do we have to pay money to use the the tool?

Well, the answer is - the tool will remain FREE and Neil said “My goal is to make all SEO and keyword data for free... even in a crazier way than this.” So, stay tuned for more surprises. 


How to Use Ubersuggest?

I will take an example and help you understand how this tool works. Suppose I want to research keywords for my online bakery shop. I want to find keywords related to cakes that have purchase intent in them. My main keyword is “buy chocolate cakes” and the location of my business is “Boston”.

I visit Ubersuggest and enter the keyword “buy chocolate cake boston”.


Ubersuggest returned a search result having 396 keywords:


Now, I will leave out keywords that are not related to my main business in the negative keywords section located in the left side of the tool. 


Now, the result that I have is super useful and relevant for my bakery business in Boston. 


I can export the entire list as CSV file or copy it to another sheet as per my convenience with the help of the options located below the search results.


Easy, isn’t it? 

Here is a quick video demo of how Ubersuggest works? 

A Quick Demo of Ubersuggest - The Free Keyword Tool - YouTube




Ubersuggest is my favorite SEO keyword research tool simply because it’s super fast, easy and free to use. 

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An SEO friendly website is the biggest asset for a brand. With the help of your website, you can bring in lots of relevant organic traffic and leads. 

What does it takes to build an awesome website? I have made it easier for you to build one by listing 13 essentials. 

1- Choose an SEO friendly website builder

Choose any website builder like Hostinger.com that will help you to create SEO friendly websites. The biggest advantage that this tool offers is an easy drag and drop interface where anyone can make a website without any coding skills. The templates offered are mobile optimized and responsive. You can easily add the required meta tags and build an SEO friendly URL structure that helps to create a website that is fast, optimized and SSL inclusive. 


2- Create AMP Pages 

Speed is the one of the most important ranking factors for Google and accelerated mobile pages will help you to dominate this factor. AMP is a lightweight version of your HTML page that loads faster and improves the overall user experience. 

Here is a sample code for creating your first AMP page:

<!doctype html>
<html amp lang="en">
<head>
<meta charset="utf-8">
<script async src="https://cdn.ampproject.org/v0.js"></script>
<title>Hello, AMPs</title>
<link href="http://example.ampproject.org/article-metadata.html">
<meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"headline": "Open-source framework for publishing content",
"datePublished": "2015-10-07T12:02:41Z",
"image": [
"logo.jpg"
]
}
</script>
<style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style></noscript>
</head>
<body>
<h1>Welcome to the mobile web</h1>
</body>
</html>

Once you have the page ready, test your AMP pages with the help of AMP validator


3- Take the Mobile Friendly Test

With mobile searches surpassing than that of desktop, it is more than necessary to optimize your site for mobile. 

Take the mobile friendly test with the help of this tool and Google will provide suggestions to improve the mobile friendliness of your site. 

4- Use Main Keywords + USP + Action Word in Title Tags

Usage of keywords in the title tag still holds importance. Not many SEOs will agree to this but I still feel this is important to improve CTR in the search results. 

As for example, for a page selling Orange Cakes, an optimized title tag can be:

Orange Cakes - 20% Off on First Order - Order Online

Use the above formula to create title tags and also use the keyword in the description tag accordingly. An optimized title and description tag is the base of a solid SEO strategy. 

5- Use Keyword in URLs

Use keywords in URLs but do not overuse them. 

For example, if your page is about dog food then create a URL structure like “domain.com/dog-food/”. 

Similarly, create inner URLs that makes a logical structure. Like you can have pages like Alsatian included in the inner URL structure like “domain.com/dog-food/alsatian”

6- Follow An Organized Site Structure

For any website, navigation plays an extremely important role. Navigation should follow an organized and logical path as displayed in the below image. 


Use “breadcrumb lists” and use the breadcrumb structured data markup for displaying the URL structure. Adopting this approach is both user friendly and search engine friendly. Below is an example of Breadcrumb navigation.


7- Ensure Your Site is Crawlable

Review your robots.txt file and ensure that both googlebot and googlebot mobile can crawl your site. 

Leaving the pages that you don’t want to index like information related to users login id, every other important page that can send traffic to your site should be crawlable. 

Moreover, don't let your internal search result pages be crawled by Google as people don’t like to visit another search results page from Google’s search results page. Do not allowing URLs created as a result of proxy services to be crawled.


8- Take The Help of Schema Markup

In order to improve the CTR of your site in the search results, add Schema Markup

You can easily create the required Schema Markup on your site with the help of Structured Data Markup Helper. Once, you have these ready, test the markup with the help of Structured Data Testing Tool


9- Create 404 Pages

In order to help the users from getting distracted due to broken links, use custom 404 pages that guides the user to take specific actions. 

A custom 404 is important because it tells and guide the visitors clearly that the page they're looking for can't be found.


Also, do not allow Google to index your 404 page. In order to prevent 404 pages from being indexed by Google and other search engines, make sure that your web server returns an actual 404 HTTP status code when a missing page is requested.
10- Provide Relevant and User Friendly Content 
Content plays an extremely important role in making a website get ranked in the search results. 
Ensure that you have relevant and user friendly content in your site. Every content should be created keeping the users in mind. The information provided should be beneficial and must provide a direct answer to the user query. 

11- Use Internal Links Wisely and Create Proper Sitemaps

Have an impressive internal linking structure and follow Wikipedia in this regard. Always use contextual links as this will allow the PageRank to properly flow to the inner pages. 

If you are requesting users to leave comment in your site then combat comment links by using nofollow attribute.

<a href="http://www.example.com" rel="nofollow">Anchor text here</a>

Moreover, create proper sitemaps that will help both search engines and users to crawl your site effectively. Here is a guide to build and submit sitemaps to Google. 

12- Optimize Images

All the images that you use in your site should have an alt tag and title tag. Having relevant and accurate alt tags helps the search engines to understand the contents of the image because search engine bots are programs and they can’t see an image. Use alt text that are short, but descriptive.


Use commonly supported filetypes that most browsers support like JPEG, GIF, PNG, BMP and WebP image formats. 

Also, create image sitemaps for easier crawlability. Here is an example;

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
<url>
<loc>http://example.com/sample.html</loc>
<image:image>
<image:loc>http://example.com/image.jpg</image:loc>
</image:image>
<image:image>
<image:loc>http://example.com/photo.jpg</image:loc>
</image:image>
</url> 
</urlset>


13- Regularly Review Webmasters Console and Google Analytics

Once you have your site up and running, add it to Webmasters Console and Analytics. Google will automatically provide suggestions to fix issues that it might have detected on your site. 

Here is how you can add a site to Search Console

Here is how you can add a site in Google Analytics


Also See:

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