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This article is for Matchmaking service owners and Dating Site Operators and what areas of Search Marketing that they should concentrate most on. With so many options on where to spend your marketing dollars online it is important to put those dollars into the areas that have the most likelihood of success and drawing in the type of clientele you want.

Priority List:
  • Paid Search – 9/10
  • Organic SEO – 8/10
  • Website Quality – 8/10
  • Social Media –8/10
  • Local Listings/Google Maps – 7/10
Paid Search

Whether you are looking to attract men or women, seniors or the young, wealthy or middle class people to your Matchmaking service the one area that you will be able to find them all in is paid search. If you are running a Matchmaking company you may run into an issue where you have more men than women or vice versa. With Paid search you can run ads geared just towards one gender and increase the dating pool for your other clients. This can be done immediately which gives paid search a large advantage and makes it an important Marketing tool for your company. Paid search also allows you to geo target specific potential clients based on their location. This will help you find matches that live near each other and thus they would be more likely to want to set up dates. Paid search also as mentioned is instant so you can setup an ad campaign and have it running that same day for whatever cost you want to place on each click.

Organic SEO

When it comes to long term traffic you will want to concentrate some of your efforts on Organic SEO. This is the traffic that appears typically after Paid Search and is based on what the user has searched the appropriate pages on your site or competitor sites that come up based on that search. Natural results are something that can have a long term successful impact on your business because unlike paid search the traffic it generates is ‘free’. Concentrating on areas like getting good links from other websites and making sure that the content of your site is fresh and relevant can help you attract this kind of traffic to your site long term.

Website Quality

When potential clients are determining how legitimate they feel your Matchmaking Service is the quality of your website will help sway them one way or another. With some matchmaking services being shoddy and scammy it is important to have a good website so that potential clients know that your company is one of the good ones. Having a page with past or current client reviews and testimonials is important as well. You’ll want to have good content and quality pictures of potential matches for your clients too. The quality of the images on the site will have an impact as well as people are looking to know a lot about their potential dates but also what they look like. Make sure that the website is a top priority and you will not throw away the efforts of your other marketing endeavors.

Social Media

If you are running a niche matchmaking service it is possible Social Media will be a good place to market yourself. Niche sites do well because there are always smaller social media communities that you can advertise to. So if you are running a Matchmaking service for a niche group you can get your message out to this group pretty easily though social media and that will increase your clientele. Social Media is also good for building trust with your current clients as well. Having social media channels setup will show your current clients as well as potential ones that are you a good business and pay attention to the feedback and needs of clients.

Local Listings/Maps

Local rankings and map listings can be helpful if you run a Matchmaking service that isn’t national but is just for singles in a particular city or area.  You would also need a physical location or office in order to be listed in map sections and local directories. If you do have such a physical location then you’d want to make sure you get listed on local sites with the right information about your company like your address, phone number and service type.

Matchmaking services and Dating services have unique needs when it comes to Online Marketing. It is key to your ongoing success to target those areas that will gain you the most customers. For a Matchmaking company targeting new clients on Paid Search, making sure that your web site is high quality and having good quality pictures and content are the most important areas to concentrate on. If you do this then you will likely succeed greatly with your Internet Marketing goals.

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It is our tradition at SEO Bounty to look into the next year and decide what trends you should be looking out for. The year 2019 is likely to bring even more changes in the world of Search Engine Optimization as innovation continues to be made. Here are four trends you want to look out for in 2019.

Matching the Right Content to the right Keyword Phrase

Search engines have been moving towards better understanding what their users want to find when they make specific queries and that they line up with their intent. Some content that users may want to find includes text, video, audio or images. If you are targeting a specific keyword and have a text only site and see mostly video or directory type listings it may be a sign that you want to target a different keyword in 2019. The barrier to entry on that keyword would require you to make drastic content changes to your site. You would decide for yourself if that kind of commitment is worth it. Overall you should be looking to update your site to best reflect user intent and what your end users are looking for.

More Content is not better content

For many years it was considered common practice to create daily or even weekly blogs despite how good or relevant they might be. This was a way to target more keywords and keep your site fresh and relevant with search engines like Google. In 2019 and beyond you should start to think with the mentality that ‘less is more’.  Adding very solid high quality content to your site once a month is going to do more for you than low or mid quality content several times a month. This applies to content pages as well since they should contain high quality content as well. So creating a site with less pages but more quality content seems counter intuitive but could pay off for you as Search engines continue to value highly relevant high quality content over everything else.

Understanding EAT guidelines

EAT or Expertise, Authority, Trustworthiness is a simple way to explain what Google and other search engines look for from an off-site perspective when it comes to your website. Search engines want to make sure they are ranking sites that not only are of high quality but also have some mental heft behind them. This means that the search engines want their users to find sites that contain experts and authorities in their field of practice. If you are not one of those people you can always hire outside experts to author articles or blogs on your website. You can work to build up your trustworthiness outside of your site by joining other reputable sites or sharing your content on those sites as well. Making sure that others see you as an expert can go a long way in helping your website grow in 2019.

Technical SEO is important

With all of the available platforms for your users to see your website on in 2019 it’s more important than ever to focus on technical aspects of your site. Site speed will continue to play an important role in how Search Engines rank your site. So looking into increasing the speed and having a solid host will be important in 2019. So will making sure that you use the right Web App platform to target those who will be looking at your site from multiple devices.

It is likely that 2019 will be another solid growth year for Online Marketing and making sure that you stay ahead of the curve is important. Making changes now that can help improve your site traffic is key. You don’t want to be the last site adjusting or be the last one to the party. Hopefully these tips will help you succeed in the coming year.

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This article is for Tattoo Shop Owners and Tattoo Artists and how they can most effectively use Search Marketing to get more clients. There are many avenues online for letting people know about your business and this articles’ intention is to help you focus on the ones that are most effective for your business.

Priority List:
  • Local Listings/Google Maps – 10/10
  • Paid Search – 9/10
  • Social Media – 9/10
  • Organic SEO – 8/10
  • Website Quality – 8/10
Local Listings/Maps

Most people looking to get a tattoo done will be looking for someone local. Since many tattoos take several sessions to complete people will not want to drive long distances to accomplish that task. They will be looking for a tattoo shop that is close to their work or home. So this means that local listings and local search are very important to your businesses success online. You want to make sure that your site has a Google My Business Page and is listed on other local directories as well. This will help your tattoo shop come up higher in the listings depending on where people make their search from. You also want to make sure that your phone number, address and business name are listed the same across the Internet. If this information is different it can cause confusion with search engines and cause your rankings to not be as strong. You also want to make sure your business service is listed correctly so that people can easily find you.

Paid Search

With the majority of your potential clientele being local, Paid Search can be an effective tool in geo targeting potential customers based on their location and the keywords they search. This can be done by picking a mile radius around your tattoo shop or by simply picking certain cities to advertise in that are nearby. You can also utilize Paid Search to put up information about specials or promotions. Another positive on Paid Search is that you can choose what page to direct searchers to, which means you can create a customized page on your tattoo website highlighting certain artists or ink that would appeal to people making those specific searches. You can also get your message out immediately via paid search since the ads go up within minutes of creating them based on your bid price.

Social Media

Tattoos are a very visual art form and therefore they translate very well to Social Media. People will always want to show off their new ink to friends and family. You may want to beat them to the punch and ask permission to highlight certain works on your Social Media Channels and have them link directly to that from their pages. This can work very well for your Instagram page as well as Facebook. This is also a great place to keep up with your current clients since most people who get a tattoo don’t just get one and become repeat customers if they like what you are doing. You can help maintain clients with a strong Social Media presence.

Organic SEO

Organic Search is the search results below the Paid and Local Search and is highly valuable traffic. This traffic is typically reserved for established websites who have been following best practices for years. This can be great for your shop if it has been around for a while and you have a solid web site. This will help you appear several times on the page when people make a search and give searchers the impression that your site is well established. If you are a new shop organic search is not something you’d necessarily want to concentrate on right away as you’d want to build up your following with other Search Marketing avenues listed above first.

Website Quality

Although it never hurts to have the latest and flashiest website out there for a tattoo shop it isn’t necessarily the most important factor. You want to have a decent enough website that can show off previous tattoos and perhaps the artists themselves. Having pictures of your shop on your page might be a good idea to show those who may be intimidated into coming inside that it is a safe and clean environment. Overall you just want to make sure that the site is easy to use and that people can find your address, phone number and e-mail easily in case they have any questions.

Tattoo shops are unique is what will help them thrive in the online marketplace. As a tattoo artist or shop owner you want to concentrate on making sure you are easy to find in local listings, promote yourself via Paid Search and make sure that your work is accessible in Social Media for those interested in it. This will help your tattoo shop thrive online and bring in new customers to keep your shop busy all times of the year.

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This article is intended to help those who own churches and other places of worship in their Search Marketing priorities. There are a lot of different places to advertise online and it is important to know the best places to spend your marketing dollars. This month we will focus on the unique needs of churches and places of worship.

Priority List:
  • Local Listings/Google Maps – 10/10
  • Website Quality – 10/10
  • Paid Search – 9/10
  • Social Media – 9/10
  • Organic SEO – 8/10
Local Listings/Maps

Obviously people are more inclined to worship at a place that is close to their homes or place of business. When it comes to families the ability to have a church down the street is important as preparing for worship service and getting everyone ready can take time. Thus it is important that you focus highly on your local search marketing efforts. When someone types in ‘church near me’ or ‘synagogue near me’ you will want them to see your place of worship come up. Obviously you can’t change the location of your building but placing it as close to a large population of people is a good idea because Google will track the users IP address and show them the places of worship closest to them. You can help your local listings by making sure that your Google My Business Page is updated with correct information and lists you in the correct categories. Also making sure that your site and businesses are listed in other notable local directories will also help. Make sure that your phone number, House of Worship name and address are all the same across different sites as this plays an important role as well.

Website Quality

When people are looking for a new church home or their first one it is imperative that your website be friendly and welcoming. You’ll want to show off all the different programs you offer as well as show people that you are welcoming to different types of people from many different walks of life. This can be accomplished very well with a solid visual website.  One of the best marketing tools you have is your website and this is likely why someone would choose to visit your house of worship. Even if recommended by a friend someone will likely search your church name and then look over the website. Since all your other marketing efforts will drive people here make sure that it is easily navigated and updated consistently so people will know what the latest events happening are.

Paid Search

If you are a new place of worship or your congregation is starting to thin out and you want to revitalize your church membership paid search is a quick way to get eyes on your site. Since Paid Search ads go up almost instantly you can start attracting new people right away. You also can control where the ads are targeting so if you know that people who follow your faith live in certain areas you can just target those areas with ads. Paid search provides you a good way of getting in front of people where they might otherwise not know that your church exists.

Social Media

Churches and other places of worship can use Social Media to let people know about exciting events happening within their doors. Although the outside of most churches look pretty daunting letting people know that interesting things are happening in those doors via Social Media sites will bring in new people and create a more lively and diverse congregation. You can utilize Facebook to let current members know what is going on and inform younger members through Twitter and Instagram. This is also a good way to introduce new people to your church as current members posting events will inform new people that your place of worship exists.

Organic SEO

Although generally one of the most important ways to gain clients for commercial businesses organic search is one of the weaker ways for places of worship to be seen. This is due to the fact that Google will always choose those web sites that have been online for a long time and are established. This doesn’t necessarily mean the latest and most interesting place of worship. Many churches that have had sites up for years will see an advantage here but generally speaking your efforts are best spent on those areas of marketing that will get quickly in front of potential worshipers.

So as you can see Churches and other places of worship have a unique set of challenges when it comes to Internet Marketing. You want to get the latest information out via your website and Social media to as many people as possible. Bringing new people in and keeping your current church members informed will help grow your congregation. Using Internet Marketing to grow your church family can be an exciting and productive endeavor.

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This article is intended to help business owners prioritize their expenses when it comes to Internet and Search Engine Marketing. This month we will look at the unique marketing needs of Landscaping Companies.  With so many different options to choose from it’s important for a Landscaping company owner to know where he should put the most and least amount of effort.

Priority List:
  • Local Listings/Google Maps – 10/10
  • Paid Search – 9/10
  • Organic SEO – 8/10
  • Website Quality – 8/10
  • Social Media – 7/10
Local Listings/Maps

When a potential client is looking to get some home landscaping work done they will likely want to look at several local companies and compare their pricing, availability and service options. Making sure that you are one of the companies that comes up on the Local listings is very important. It can mean the difference between competing for a job and never even being considered for one. Local listing or map listings will appear often times first in a search result depending on if the person is using a computer or a mobile device. Most of the time the company who has a physical location closest to where the person is making the search will have the greatest advantage in coming up first in the Search results.  You can influence the map listings by making sure that you are listed in the right service category and by getting positive reviews for your company’s services from happy customers. You should also coordinate and make sure that your companies information (phone number, address, company name) are all the same across many different directories and local web sites. This helps keep consistency and will affect your local listings positively.

Paid Search

Landscaping is a pretty competitive business and many different companies are looking to gain potential customers who make an Internet search. In such a market it is important to stand out. You can do so by utilizing Paid Search ads and all the options it offers. You can coordinate the text in your Search ads with specific landing pages to offer specials or particular services that your competitors may not. If you are a newer company and the organic and local listings are filled with competitors you can use Paid Search as a way to push yourself into contention for jobs. Since paid search listings come up as soon as you create them and bid on the keyword terms you can start gaining new customers right away.

Organic SEO

All consumers use organic search listings because they trust them to be authentic and not manipulated since they are not seen as ‘ads. In most cases a Landscaping company that has been in the organic listings for a while will gain a higher quality and quantity of clientele. Moving yourself onto Organic listings takes time and patience. You need to acquire good links coming into your website that will help bolster the sites trust. You also need to make sure that your site has quality content and that you target both locations and specific services with quality landing pages. Having an active blog will also keep your site in front of people looking for your latest services and offerings. Organic search if done right can bring you a steady stream of new customers.

Website Quality

Although some Landscaping companies can get away with very old and out dated sites it is important to present both your company and your work in the best light possible. Having a more modern website will help with both your Search rankings as well as the customer experience once they come to your website. Having quality galleries of your previous landscaping work can really help improve the conversion on your site. You also want to make sure that your contact information is easily seen by anyone coming into your website so that they can contact you quickly and easily. Depending on your budget a new web site might not be in the cards for you but If you are able to create one you would see an increase in new clients.

Social Media

Many people like to show off their new gardens or landscaping work that has been done on their house via Social Media sites like Facebook and Instagram. Making sure that you have a basic Social Media presence will insure that you get the credit or at least a link back to your website for those kinds of pictures. As a Landscaping company you want to utilize Social Media but it doesn’t need to be a huge source of referrals. It should be used to make sure that your clients know that you are an active and caring kind of business. Making sure that you monitor reviews about your companies work is also important as well.

Landscaping companies face unique Marketing challenges in the online marketplace. As a Landscaping company owner you want to make sure that you focus on your local market by attentively monitoring review sites, keeping your local listings updated and putting out quality ads promoting your services via Search Engines. If you focus your attention properly then the online marketplace will provide you plenty of clients to keep your business healthy and growing.

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This is the newest article that helps different companies determine what type of Marketing they should be doing on the Internet. With so many different options out there it is important to know what areas you should focus on as a business owner. This month we are going to look at the priorities for Limousine and Limo Companies.

Priority List:
  • Local Listings/Google Maps – 10/10
  • Paid Search – 10/10
  • Organic SEO – 8/10
  • Social Media – 8/10
  • Website Quality – 7/10
Local Listings/Maps

With your business being mainly focused around customers that you can drive your product to (the limousine) it is imperative that people find you locally and not from hundreds of miles away. Therefore appearing in the local listings on site like Google should be a top priority. Making sure that you have a physical office location in a major city you want to serve is important. If you’re in the town next door it won’t have the same impact so when looking at a place to park your limos you may want to choose a location that is nearest to your customer base. Once you have that address you want to determine that it is correctly listed across many different directories on the Internet. By making sure your address, business name and phone number are streamlined across many different platforms it will help in how you rank locally on Search engines as well. You also want to make sure that you provide solid customer service so that you can accumulate good reviews which will also help you rank better locally.

Paid Search

The market for limousine rental can be fierce especially during high demand times like around Prom. This means that you have to be able to reach customers quickly with your marketing message as well as your sites existence. This is where Paid Search can be quite valuable. Not only can you turn ads on and off during different seasons but you can increase bids at different hours of the day. If your fleet of limousines are idling then you’ll want to increase your bids or push a different marketing message. If you are booked solid then you’ll want to pull those ads back. You can also put out different marketing messages depending on the time of year and offer specials as well. For a new limousine business this is a way to get business quickly as you won’t have to wait for your other long term marketing efforts to pay off like with Organic SEO, you will be able to gain new customers quickly via Paid Search.

Organic SEO

The Limousine industry is rife with competitors both new and established. Many of the more established limo companies are in the organic listings because they have been around for a while and acquired that status. If you are a newer company you’ll want to make sure that your website starts to acquire inbound links so that you can also be ranked organically. You’ll notice that at first your site might be nowhere to be found on these listings but over time with enough hard work you’ll start to appear next to more established companies. As an established company you’ll want to maintain your positions because 100% of Searchers use Organic listings and trust them more than paid search. You can keep ahead of new competitors by keeping your page content fresh and by continuing to accumulate links into your website. Organic Search is the key to a limo business being successful long term.

Social Media

Having a good presence on Social Media can help your company get in front of more eye balls on the Internet. With almost universal use of Social Media at this point it is important that people know that your limo business exists and creating pages on sites like Facebook help you establish that. During busy seasons like Prom it might be a good idea to run a campaign via Social Media to let people know about whatever promotions you are running since Social Media user skew a bit younger than overall Internet users. Having a presence on Social Media channels also shows Search Engines that you are a more trustworthy site and will help your overall Search Rankings as well.

Website Quality

In most cases Limo websites typically have a very similar look. With a fleet of limos and the city they serve highlighted in either a picture on in the content. Making sure that your website is up to date and the content is fresh is important. Most customers aren’t expecting a world class web design presentation and just want to get onto your website see what limos you have and what the prices are. Try not to complicate their pursuit of that information and make sure that you have your contact information displayed so that they can easily get in touch with you.  Making sure your site functions correctly is very important to your Marketing efforts.

A limousine company has unique challenges that make it stand out from other businesses. As a limo company owner you have a limited amount of limos and you want to be able to have them in service as often as possible. Internet Marketing allows you the flexibility to promote your company at different times depending on the availability of your fleet of limos. Using Paid Search intelligently along with a good local and organic presence can help you succeed as a business where others might fail.

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This is the latest article in a series called “Search Marketing Priorities” which puts the focus on the most important areas that specific business can concentrate on when looking at the Internet Marketing Space. This month we are going to look at the priorities for Carpet Cleaners and Carpet Cleaning Companies.

Priority List:
  • Local Listings/Google Maps – 10/10
  • Paid Search – 9/10
  • Organic SEO – 8/10
  • Social Media – 8/10
  • Website Quality – 7/10
Local Listings/Maps

When people have carpet cleaning needs they are typically going to look locally for the business that can service them. When potential clients look for you online they are likely to type ‘carpet cleaning’ or ‘carpet cleaning + city’ in this way search engines like Google will automatically detect where they are by their IP Address or phone/mobile device location. Making sure that your Local Business Pages (like My Business by Google) has the right information, services you provide, contact address and phone number are key. Having all of the same information across different local pages and platforms will also help you rank better overall in search. With most of your customers being within 50 miles of your business it is important that you appear when people make local searches.

Paid Search

Paid search offers a wide variety of options to a Carpet Cleaning Company and is essential to the success of your online marketing presence. With many competitors in your local area it can sometimes be hard to rank well on local map listings or organically. Paid Search gives you the ability to target any local area you want with geo targeting and test out the viability of specials and offers in a particular area. For instance due to all of the additional information you can add to a Google Paid Ad you can promote specific coupons or offers and direct people to pages on your site that promote those offers. For many new clients they are looking for ‘the best deal fast’ and Google Adwords can help you put that promotion out quickly and reap the rewards of new clients and a busy staff.

Organic SEO

With so many different carpet cleaning companies to compete with in a city or local area it is important to maintain a strong presence in organic SEO. With many people typing in ‘carpet cleaning’ it will be important that you appear in the list on the first page of organic results. It can also benefit you greatly to create separate pages for each of your city locations so that you appear when people make ‘city carpet cleaner’ type queries as well. Having a page dedicated to that local area can help you gain additional clients outside of your office location. Organic results are also more trusted and used by 100% of people using a search engine and having results in those locations will help establish you as a trusted business before users even venture onto your website.

Social Media

Having a good social media presence online helps your current customers keep up with your specials and promotions as well as learn more about your business. This allows customers on Social Media already to share information with their friends or family about the existence of your business. So keeping your basic Social Media pages up to date is helpful for your business. Since most people are not on Social Media looking for Carpet Cleaning It is not going to be as effective as other areas but it will help you with repeat business and trust from the Search engines.

Website Quality

Carpet Cleaning companies are in a unique position where the quality of their website is not judged as harshly as the quality of their work.  As long as you have a decent looking website and a good price point you will likely still get a call from a client. They are not looking at your site as a direct reflection of the quality of your work although it would be helpful if you included pictures of successful carpet cleaning work on the site. The site itself should be easy to navigate and include the services you provide as well as the locations you service. This will help with your overall search optimization efforts as well.

New customers for a Carpet Cleaning Company are likely to look over several companies and make their decision based on the quality of work they see on the website as well as the price point. So making sure that you are listed on the first page in Search engines either organically, paid or in local listings is very important. It would be ideal to be listed on all thre if possible. With Carpet Cleaning being such a competitive business the more exposure you can get on the Search Engines the better.

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This is the latest article in a series called “Search Marketing Priorities” which is intended to help companies determine how they should allocate their Marketing dollars online. With so many different areas to concentrate on it is important to focus on those that will benefit your company the most. This article will help guide Pet Control Companies on what areas of Search Marketing they should work hardest on to bring in new clients for their business.

Priority List:
  • Local Listings/Google Maps – 10/10
  • Paid Search – 9/10
  • Organic SEO – 9/10
  • Website Quality – 8/10
  • Social Media – 8/10
Local Listings/Maps

When a person has a pest problem in their house whether it’s bugs or rats they are looking to have those creatures out of their house immediately. Therefore they are going to be looking for a business that is as close as possible to alleviate their problem. In this way the local listings are key to the success of a pest control business. Making sure that your business is located in a populous city and making sure that your local business page has the correct information is important. Having all of your information (such as phone number, address, business type) the same over all the different local platforms will show consistency to search engines and help you rank above your competitors even if you are all in the same city as your business. Coming up as high as possible in your current city will ensure a steady stream of new clients from your local listings.

Paid Search

When looking at important areas of marketing for your business paid search should rank quite high. If your company is located in one city but services many areas around it then you can utilize Paid Search to target all of those different communities with just one location. You can even target specific neighborhoods where specific pests might be most common or ones where you would be able to see the most significant profit from a service call. Paid search is unique in this way as most other targeting by Google limits you to the specific location/city of your business. Paid Search also offers you the ability to promote current promotions based on location or service. This will help you stand out among your competitors. You can also create specific landing pages for different services or specials and direct potential clients to those pages where you can more easily close the deal and get them to contact your business before your competition.

Organic SEO

As a pest control expert you want to be found in the organic listings because they are the most used and most trusted of all the search results. While everyone is fighting over space in Paid and Local Search results if you can establish yourself in organic results you are more than likely to stay in that position for a while and gain very qualified new clients. The overall pest control space can be very crowded but most companies in this area are not concentrating highly on organic SEO and that creates a good niche for a savvy marketer to move in on.  Constructing your website to have specific pages for each location you want to serve and pages for each pest/service area will also help you to come up when customers make more specific searches.

Website Quality

Typically a Pest Control company website does not need to be very pretty but should be very functional. A potential client isn’t expecting a million dollar look to your website but they will want it to have good usability. Key to this is making sure that your contact information is easy to find and that your form is simple and quick to fill out. Your website should contain information like how long you’ve been in business and what services you specialize in. It helps to have some pictures of employees so new customers will know who might be coming out to their location. Overall you want to make sure that your website is appealing (and mobile friendly) but it does not need to super expensive to build.

Social Media

Social Media is a good way of keeping your current customers loyal to you as well as bringing in new customers from recommendations from people they know. You can also keep clients informed with the latest deals or specials you are running. For Marketing purposes Social Media should be used just enough to keep people informed but you shouldn’t put as much effort into it as you would the other marketing channels as people are not looking to be informed about pests all the time.

A Pest Control Company is in a unique position of being needed as quickly as possible by its clients. This means you want to position yourself in front of your client as much as possible when they make a search for your business. Being in the Paid, Local and Organic results all at the same time will ensure that your business is not missed. This will help your company succeed and have a steady flow of new and existing clients needing your services.

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This is the latest article in a series called “Search Marketing Priorities” which is focused on how different companies should spend their Marketing Dollars in the Online Space.  Due to the maturity over time of the Internet there are so many different areas to invest in that it’s important for a business owner to know how to prioritize. This article will help guide Car and Auto Dealers on what parts of Search Marketing they should concentrate on to help move their auto inventory.

Priority List:
  • Paid Search – 9/10
  • Local Listings/Google Maps – 9/10
  • Website Quality – 9/10
  • Organic SEO – 8/10
  • Social Media – 8/10
Paid Search

The nice thing about Paid Search for Car Dealers is that this where they can narrow down and focus on their best selling products or autos that they need to move off of their lot. They can also use Paid Search to promote short term sales on particular cars. Google Adwords is ideal for this kind of marketing and it also allows you to just run ads on days/hours the dealership is open.  Paid Search also typically appears above the Local Listings and offers you a chance to be seen first before your local competitors. You can also add additional links to your listings promoting particular cars models that you may have a large stock of.  You can also ttarget many generic keywords like ‘used car’ or ‘luxury car’ that might be hard to rank for either in Local or Organic listings. In this way Paid Search is the most powerful promotion tool that a Car Dealership can use online.

Local Listings/Maps

Obviously most new and used car buyers prefer to purchase their car from a dealership close to their homes. Even if someone wants a car that is in another state or close by city they can expect to have it shipped to their local dealership where they will be able to purchase it. For this reason Local Searches for car dealerships are very important. The way that Google and other Search Engines treat car searches is important to understand as well. Typically people will put in the make and model of the car they are looking for or simply the Make and the word ‘dealership’. The maps will then come up and they will try to show the consumer the dealerships closest to the location in which they made the search either on a computer or mobile device. Since the maps listings come up very close to the top the consumer will then be made aware of the different dealerships in their area then browse each one for further information. Making sure that your local pages are updated with the proper phone number and website is quite important

Website Quality

If you were to look at 10 car dealer websites you would likely see the same design 9 out of 10 times. This is not a bad thing as consumers come to expect a flashy home page with big pictures and big lettering promoting the latest cars and whatever promotion the dealership is currently running. The quality of that website and those pictures will often make the consumer feel like you are a trusted brand. This is important but on the other end of that is how well does the structure of your website help your Internet Marketing abilities. You want to make sure that the structure of your website makes it easy for search engines to crawl through and identify the information on that site (the different types of cars, makes , models, year, location etc.) so that when people make a search for a specific car they are more likely to see your pretty site. Since consumers expect to see a pretty standard website how you can make yours stand out is in the structure of that site.

Organic SEO

For most car dealerships they will notice that their most popular keywords organically are often ‘branded’ keywords from people searching their dealership from offline advertising (like TV or Radio). The stronger the dealerships brand the more non-branded keywords will seem few and far between. This is mainly because of the way that people search for cars online and how Google reacts to those searches.  For instance when someone makes a search for a “Ford Mustang” in Google it is not assumed that 100% of those people are looking to buy one. Google will list the manufacturer website, some information sites, sites that talk about the history of the car or give specs about it. Most of this is totally unhelpful to a Car Dealership who wants to capture this traffic and bring it onto their website. In this way organic search is a poor way to gain traffic for the 10% of people search ‘ford mustang’ who want to purchase one. Although a Car Dealership can structure itself in a way that it can capture a good amount of non-branded traffic if the website itself has an inventory system that Google can actually crawl. So if someone searches a ‘2019 Ford Mustang GT” you would have a chance of coming up. So there is opportunity there to appear both in Paid and Organic but for most Dealerships they waste that opportunity due to a poorly structured website.

Social Media

Social Media can be an important part of your Marketing as a car dealership if done right. When someone gets a new car they are usually pretty happy about it and they want to share this news with their friends or family. Making it easy for them to do so will pay dividends as the family or friends might find out that your dealership is a friendly place where someone they know got a good deal on a car. So when they go to look for their own car they will think of your brand first.  Posting pictures of people who bought cars and tagging them (with permission of course) on Facebook or other Social Networks is a good idea as well. People who are looking for a new car may also check these Social Channels to make sure that your dealership looks like a clean, friendly place to visit. They might be looking at the sales people to see if they look like they’ll be pushy or intimidating online before they ever step foot in your dealership. More and more people look to those channels for re-assurance of the quality of a brand before deciding on what dealership to visit.

A Car Dealership always has inventory it needs to sell and the Internet always has people looking to buy cars so it is a match made in heaven. If you can utilize Search Marketing in an effective way it can help your car dealership grow, keep your salesmen selling cars and make your business successful. Making sure that you create a website that is an effective marketing tool is important to your success. As mentioned make sure that your Local presence is strong and utilize all the options that Paid Search provides you and you will sell a good amount of cars from your Search Marketing Channels.

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