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Episode #13 – Planning a Model Event

Today’s podcast episode is about planning an event for your models!!  I shared on social media the Big Sister Little Sister Event that I hosted for my own LKP Models and I got so many questions, I decided to dedicate an episode to help you plan your own event for your  models!

In Episode #13 of The Seniorologie Podcast, I share with you tips for planning your own event, things to consider and answer your questions!!

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 10:

  • Research – Look for ideas on Pinterest, Google and ask former models their thoughts and suggestions!  Don’t forget what a valuable resource they are!!
  • Budget – Events can cost tons of money but if you set a budget and stick to it, you can host a successful event without breaking the bank!
  • Make It Fun and Memorable – This event served as an end-of-the-year event for my Class of 2019 Models and a Kick-Off event for my 2020 Models so not only did it give the 2019 models something to remember, it also gave the 2020 girls something to get them ready for the year ahead!!  This event sets the tone for the year and shows the girls how much fun we will have together!!

If you need help planning an event for your models, have questions on doing a similar event or just want to chat, email me at info@seniorologie.com!!  I am happy to help!!

xoxo,

Leslie

Be sure to subscribe to The Seniorologie Podcast on Itunes so you don’t miss a single episode!  And if you love what you hear, share it!!  I love hearing from yall!  Post on social media, share your thoughts on an episdode and tag us @seniorologie and use the hashtag #theseniorologiepodcast!!  Thanks so much for listening!!

The post The Seniorologie Podcast Episode 13 – Planning a Model Event appeared first on Seniorologie.

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Episode #12 – Will You Go To Prom With Me?

Today’s podcast episode is all about a major event in a senior’s life…PROM!!  What does prom have to do with Senior Photography?  Take a listen or read below to find out!

In Episode #12 of The Seniorologie Podcast, I share with you what I have done (and what you can do too) to promote and market my business during one of the biggest events in a senior’s life…prom!

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 10:

  • Post on Social Media – Are you only posting photos from senior photo shoots on your social media?  If so, you are missing out on other ways to post and interact with your clients and potential clients!  Post about prom, ask your seniors what they are most excited about and interact with them about an event that they are super excited about!
  • Promote Other Businesses – If you use a hair and makeup artist for your regular senior sessions, prom is a perfect time to promote that artist and help them!  I believe in forming an amazing relationship with my vendors and part of that is to help them out when I can!  Promoting my hair and makeup artist and even going as far as booking appointments for my clients or models with my artist is one way I can help out a fellow boss babe!!  Work together to promote each other during prom!!  Plan out how you can help each other and create posts that do just that!
  • Take Photos! – You might be thinking, duh!  But there are several ways that we can take prom photos that help our businesses even after prom season is over!!  Whether you offer mini prom sessions or friend group sessions, by physically getting in front of potential clients ( aka all the other friends that see you taking photos of people) you are promoting your business!!

What have you done to help promote your business during prom season?  What questions do you have about how to market your business during prom season?  Let us know by joining The Seniorologie Community on Facebook and continuing the conversation there!!  I love to hear from yall so join today and let’s start chatting about all things PROM!!

xoxo,

Leslie

Be sure to subscribe to The Seniorologie Podcast on Itunes so you don’t miss a single episode!  And if you love what you hear, share it!!  I love hearing from yall!  Post on social media, share your thoughts on an episdode and tag us @seniorologie and use the hashtag #theseniorologiepodcast!!  Thanks so much for listening!!

The post The Seniorologie Podcast Episode 12 – Will You Go To Prom With Me? appeared first on Seniorologie.

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Episode #11 – How to Run A One-Woman Show

Today’s podcast is an interview with Misti Davis who specializes in photographing both high school seniors and fashion bloggers.

In Episode #11 of The Seniorologie Podcast, I interview Misti on what we can expect to learn from her at Conference Twelve, how she runs her business smoothly and how seniors and fashion bloggers can work well together in your business.

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 10:

  • When You Build It They Will Come – you have to show what you want to shoot in order to get that type of client to book you.  So if you want to shoot seniors, show that and if you want to shoot fashion bloggers, show that!
  • Be Real With Your Clients – whether you are shooting seniors or fashion bloggers or any other genre, show genuine interest in them, ask them questions and treat them like a friend in order to help them feel comfortable in front of your camera.
  • Learn The Back End of Running A Business – Photographers are creative but the only way to be successful is to also be business minded and learn how to actually run a business.
  • Simplify – Don’t over-complicate things!  Do things simply for a smooth business and not get overwhelmed.

The post The Seniorologie Podcast Episode 11 – An Interview with Misti Davis appeared first on Seniorologie.

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Episode #10 – Art Elements, Concept Shoots and Carissa Davis

From art education to photography, today’s podcast is an interview with Carissa Davis who specializes in bright, vibrant, cheery photos for high school seniors in which she incorporates art elements subtly throughout her images.

In Episode #10 of The Seniorologie Podcast, I interview Carissa on what we can expect to learn from her at Conference Twelve, how any photographer can incorporate art elements to perfect their images and how concept shoots can be your way of marketing to seniors.

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 10:

  • You don’t have to have an art background – you don’t have to have an art background in order to consider rules of art in your images.  By thinking of elements from the art world, you can up your game in your images!
  • Consider Colors and the Color Wheel – Study the color wheel and use that when choosing backgrounds.  What colors is your senior client wearing, and what color would work best to make the best possible image.
  • Consider Your Brand – Think about your own brand when creating photos for clients so that your brand is consistent and stands out.
  • Review your images – Review past images and look at them with color in mind.  What stands out to you?  Which ones fit your brand?  Are they popping?

The post The Seniorologie Podcast Episode 10-An Interview with Carissa Davis appeared first on Seniorologie.

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Episode #9 – Corporate Strategies for Creative Businesses

From photography to moonshine, today’s podcast is an interview with Courtney DeLaura who specializes in helping individuals and businesses create plans and strategies for success.

In Episode #9 of The Seniorologie Podcast, I interview Courtney on her journey as a photographer and as a corporate communications director and ask her what photographers can learn from her experience in both worlds.

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 9:

  • It’s 20% shooting and 80% Business Tasks – This can suck for some creatives but learning some corporate tools can really help creatives handle the business side of things.
  • Don’t fly-by-the-seat-of-your-pants – Waking up one day and trying this or another day trying that, can be exhausting and frustrating!  Having a plan in place can help you be consistent within your business.
  • Take time away from the everyday – Every photographer needs to step away from the day-to-day of their business, maybe attending a conference or retreat, to really plan and strategize for their business.
  • Make a strategy for your business – Don’t just throw a strategy at the wall and hope it sticks!  Plan it out and realize that it takes time to build a business.

The post The Seniorologie Podcast Episode 9 – Corporate Strategies for Creative Businesses appeared first on Seniorologie.

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I am so excited to finally announce the winners of the Seniorologie Best of the Year Awards 2019!!  There were so many amazing images entered and every one of you should be very proud of the work you produced!!  I am in awe of all the talent in the senior industry!!

Thank you all for allowing Seniorologie to share in your journey as a senior photographer.  I hope to make this an annual contest that celebrates the wonderful images and the photographers who took them in an effort to support each other and push each other to constantly grow as photographers.  Seniorologie is a community of support and inspiration and this image contest is just one of the ways we hope to support you and reward you for your continued hard work in this industry!

I want to send a big huge thank you to ever single one of you who entered and all of you who support Seniorologie!!  I also want to give a big huge thank you to our judges in this year’s contest…Brittney Kluse, Marci and Christy and Emil of Slice of Lime Photography.  I couldn’t have done it without you!!

xoxo,

Leslie

If you would like to purchase the Special Edition Magazine featuring the winning images, please click below.   A good reason to purchase the magazine would be to display it in your studio or office to allow clients to see your accomplishment or to give to your client featured in your winning image.

By Leslie Kerrigan

64 pages, published 3/19/2019

This magazine represents the 50 Best Images from the Seniorologie Best of the Year Awards 2019.
And now for the winners…

These winners were chosen by our judges who took time out of their busy schedules to carefully look and score every single image entered.  The top five scores in each of the ten categories are awarded as winners for a total of 50 images.  This contest was about the 50 best images not about the 50 best photographers so there are some photographers who won in more than one category.  The judging was anonymous meaning that the judges did not know whose image they were judging so they strictly concentrated on the image and scored it in four criteria – impact, relativity to category, creativity and technical merit.  Each image could receive a score of 1-10 in each category.  Those scores were added up for a total per image.  The cover image was the image that scored the highest total score of any image in the contest.  If you have any questions, please email Leslie at info@seniorologie.com

Black and White Category

Callahan Photography

Pretty Faces By Sasha

Susan Kendall Photography

Lauren Elaine Photography

Callahan Photography

Concept/Styled Shoot Category

Lisa McNeil Photography

Alysia Marie Photography

Leslie Gilbert Photography

Lauren Guy Photography

Wild Plum Photography

Group Cateogry

Corrie Barto Photography

Nealy Lanzen Photography

Kristi Pennington Photography

Amy McCall Photography

Kara Durbin Photography

Natural Light Category

Callie Beth Photo + Design

Amy McCall Photography

Nicole Cook Photography

Pink Owl Photography

Andra Travis Photography

Nature Category

Aubry Ramsey Photography

Pretty Faces by Sasha

Monica Dooley Photography

Callahan Photography

Andra Travis Photography

Urban Category

Kristin Cook Photography

Callahan Photography

Kristin Cook Photography

Aubry Ramsey Photography

Nikki Guest Photography

Studio Lighting Category

Jamie Love Photography

Robin Jansky Photography

Nicole Cook Photography

Annie Marie Photography

The Moxie Design

Sport/Hobby Category

Mark the Date Photography

Lisa McNeil Photography

Munson-Cox Photography

Callahan Photography

Munson-Cox Photography

Senior Girl Category

Callahan Photography

Pink Owl Photography

Dillmore Portraits

Kylee Swisher Photography

Callie Beth Photo + Design

Senior Boy Category

Elizabeth Anne Photography

Addie Gibbons Photography

Melissa Goodland Photography

Studio Bloom by Shelley

Angela Fischer Photography

Congratulations to all the winners!!  I can’t wait to see what images are submitted next year!

To purchase the Special Edition Magazine, Click below.

By Leslie Kerrigan

64 pages, published 3/19/2019

This magazine represents the 50 Best Images from the Seniorologie Best of the Year Awards 2019.

The post The Seniorologie Best of the Year Awards 2019 Winners appeared first on Seniorologie.

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Episode #8 – How Do You Want Your Clients To Feel?

Forming an emotional connection with clients is what makes clients want to share your brand.  What do you want your clients to feel when they think about you and your brand?

In Episode #8 of The Seniorologie Podcast, I talk about how I want to make my clients feel throughout the entire process from inquiry to ordering session and beyond and give you some tips on creating an emotional connection with your clients and potential clients in order to stand out in a crowd.

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 8:

  • Customer Service is Key – Providing excellent customer service allows your clients to feel taken care of from the start.
  • Provide Lots of Info – Give your clients information on what to expect, tips and tricks for their session and answer their questions before they ask so they feel comfortable even before the day of the shoot.
  • Show Interest – Teens want to feel included and like what they say matters so show interest in them, ask them questions and include them in your business.
  • Stay Connected – Don’t just take their photos!  Stay connected with them after the session and communicate with them through social media!

The post Seniorologie Podcast Episode 8 – How Do You Make Your Clients Feel? appeared first on Seniorologie.

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Episode #7 – YOUR IDEAL CLIENT

“Ideal Client” may be a buzz word in our business but it is a buzz word for a reason.  By figuring out your ideal client, you can specifically target those clients with your marketing, eliminate competition and attract only those clients who value you specifically.

In Episode #7 of The Seniorologie Podcast, I share with you how defining your ideal client gives you a roadmap to knowing exactly who you and your business serve and allows you to speak directly to those people in everything you do including social media posts, marketing and more!

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 7:

  • You Can’t Photograph Every Senior – And honestly why would you want to?  By defining your ideal client, you can serve those clients specifically and not worry about the rest!
  • Know What To Say – When you know exactly who your ideal client is, you will know the right thing to say!  Speaking directly to someone rather than trying to attract the masses gives you the clients that truly value you and what you offer.
  • You Attract Those That Are Similar To You – What is that saying…”Birds of the same feathers, flock together!”  Figure out who you are and you will attract those that are similar to you.
  • Love Yourself And Others Will Too – Make sure you are loving yourself and loving your business because that will be so attractive to others!!

The post Seniorologie Podcast Episode 7 – Your Ideal Client appeared first on Seniorologie.

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Episode #7 – YOUR IDEAL CLIENT

“Ideal Client” may be a buzz word in our business but it is a buzz word for a reason.  By figuring out your ideal client, you can specifically target those clients with your marketing, eliminate competition and attract only those clients who value you specifically.

In Episode #7 of The Seniorologie Podcast, I share with you how defining your ideal client gives you a roadmap to knowing exactly who you and your business serve and allows you to speak directly to those people in everything you do including social media posts, marketing and more!

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 7:

  • You Can’t Photograph Every Senior – And honestly why would you want to?  By defining your ideal client, you can serve those clients specifically and not worry about the rest!
  • Know What To Say – When you know exactly who your ideal client is, you will know the right thing to say!  Speaking directly to someone rather than trying to attract the masses gives you the clients that truly value you and what you offer.
  • You Attract Those That Are Similar To You – What is that saying…”Birds of the same feathers, flock together!”  Figure out who you are and you will attract those that are similar to you.
  • Love Yourself And Others Will Too – Make sure you are loving yourself and loving your business because that will be so attractive to others!!

The post Seniorologie Podcast Episode 7 – Your Ideal Client appeared first on Seniorologie.

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Episode #6 -OVERCOMING FAILURE

Do you ever have feelings of failure when it comes to your business?  YOU ARE NOT ALONE!!  Every single business owner has felt the same way and every single success story has failed before they succeeded.

In Episode #6 of The Seniorologie Podcast, I share with you my own personal feelings of failure, examples of failures I have had in my business and ways to help you overcome those feelings o failure.  This episode is an open and honest discussion about something we all feel at times and I hope by sharing my own experience with failures I can help you!

The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers.  Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related.

Highlights from Episode 6:

  • Change Your Mindset – See failure as a learning opportunity, a bump in the road but not an end!  Do not give up just because you failed!  Learn something, grow and try again!!
  • You Are Allowed to Feel the Feels – You have my permission to feel how you are feeling!  It’s ok!!  Give yourself time to feel whatever you are feeling, step away and feel everything you are feeling, then get back to work girl!!
  • Don’t Compare Yourself to Others – Comparison can compound the feelings of failure!!  Get out of the comparison game and readjust your thinking when you see someone else’s success.  Reach out to those you see as inspiration not as comparison, connect and I promise you will feel better!
  • Share Your Story – I want to hear from you!!  Share your story of failure or share your feelings with me!  I am here to listen, to be your support system and cheer you on in your business!!

The post The Seniorologie Podcast Episdode 6 – Overcoming Failure appeared first on Seniorologie.

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