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Hi there. Fellow human here. Ever come across a case study that’s so complicated you have to re-read it five times? You’re not alone. That’s because it’s legit really hard to distill complex projects into simple stories. But it’s worth it.…

The post How to Write Case Studies So Humans Can Understand Them appeared first on Seer Interactive.

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A colleague and I attended F8 2019 in San Jose where a big focus was the power of ad creative. Many of the speakers emphasized that creative has the power to either make your campaign or break it because the creative element of paid social marketing is becoming more important.…

The post Facebook F8 Conference: Seer’s Take on Ad Creative Updates appeared first on Seer Interactive.

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Last week, myself and a colleague attended the F8 Conference in San Jose. F8 is Facebook’s yearly developer conference where they take time to announce new products, features, and other key topics.

On Tuesday, Mark Zuckerberg delivered the opening Keynote on a topic top of mind for many– privacy.…

The post Facebook F8 Conference – Keynote Announcements & Impact to Marketers appeared first on Seer Interactive.

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Have you ever wanted to test a new bidding strategy, setting, or other element of your campaign with a fixed budget or duration? Campaign drafts and experiments in Google Ads let advertisers do just that.

Experiments allow you to easily control and monitor a change without fully launching it across the whole campaign.…

The post How to Use Google Ads Campaign Experiments appeared first on Seer Interactive.

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Facebook recently announced they will take strides to lessen the potential for discriminatory advertising practices by limiting the targeting capabilities for certain industries, including ads for housing, employment, and loans.

Previously, Facebook largely relied on advertisers to comply with its anti-discrimination policies but did not actively block them from using the targeting categories.…

The post Facebook Removes Ad Targeting Options for Certain Industries appeared first on Seer Interactive.

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Announcing Seerfest 2019: Philly In The Fall 2018 San Diego Recap:

Looking forward to bringing this excitement to our HQ in Philadelphia this fall…

Seerfest 2018 Recap & 2019 Announcment - YouTube

Shout out to last year’s 18 speakers and our 175 attendees who donated their time, content, and hard earned dollars to help us raise $15K for Think Dignity.…

The post Seerfest 2019: We’re Coming for You, Philly appeared first on Seer Interactive.

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Are you looking for a new and easy way to gather leads? Looking to promote some kickass content and gather leads while you promote it? Look no further than LinkedIn’s lead gen forms. Lead gen forms come pre-filled with LinkedIn profile data, letting members send you their professional info with just a couple of clicks.…

The post What You Need to Know About LinkedIn Lead Gen Campaigns appeared first on Seer Interactive.

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Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics.

If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you see in Data Studio.…

The post Does Google Data Studio Sample Google Analytics Data? appeared first on Seer Interactive.

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In an effort to make advertising easier for advertisers, Facebook is rolling out a new redesigned Ads Manager, including a handful of shiny new features!

Keep in mind that the old Ads Manager will be available until May 1st, but we recommend using the redesigned UI as much as possible to get acclimated to the new interface, and to take advantage of the new features.…

The post What’s New in Facebook’s Redesigned Ads Manager appeared first on Seer Interactive.

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It’s no secret that the digital marketing industry can and does change rapidly. As digital marketers, we need to be aware of it, embrace it, and learn how to thrive in this ever-changing landscape to stay competitive for the success of our audience.…

The post How to Leverage Google’s Smart Bidding appeared first on Seer Interactive.

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