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For 10 years now, the crawler I use for the technical SEO website audits I do at Search Engine People is what's nowadays called TechSEO360. A hidden gem; cost-effective, efficient (crawls any site of any size), forward looking (e.g.: had AJAX support before other such crawler tools did). I've written about this website crawler before [...]

The post TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits appeared first on Search Engine People Blog.

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Is the SEO work being done for your website confusing you or not getting you the desired results or getting you anywhere further? This post lifts the veil behind this conundrum and even offers up to five action points you can use to clear your doubts and save the soul of your money site.

The post Take These 5 Steps Before your SEO Expert Ruins your Website Completely appeared first on Search Engine People Blog.

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Link building is one of the most important aspects of any SEO strategy. But this doesn’t mean that you should have inbound links at any cost. Google hates any form of manipulation and trying to cheat Google can land you in big trouble. Many people continue to make costly link building mistakes that can [...]

The post Top 8 Link Building Blunders to Shun appeared first on Search Engine People Blog.

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Pubcon, Las Vegas, November 2017. Gary Illyes from Google mentioned making content Voice Assistant friendly as one of the most critical aspects for SEO in the years to come. With the WordLift team, we’ve been committed to this for over a year and a half now. In fact, making your content voice friendly is [...]

The post How To Steal Featured Snippets With Your Blog appeared first on Search Engine People Blog.

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It can be hard to decipher Google's actual stance on HTTPS these days. When Google first officially announced HTTPS as a ranking signal in 2014, they referred to it as a “light” signal. Google’s own Gary Illyes would go on to call it a “tiebreaker” ranking factor a few months later, assuring us that [...]

The post The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In appeared first on Search Engine People Blog.

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Building backinlinks isn’t hard. It gets hard because nobody is talking about how to do it, because it can be kind of subjective.

The post Building Permission-Based Backlinks: Simple <> Easy appeared first on Search Engine People Blog.

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A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have you ever searched  for a question and had it come up in a box telling you the answer right away? This is a featured box: Featured snippets can [...]

The post The Evolution and Expansion of Google’s Featured Snippets appeared first on Search Engine People Blog.

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Sentiment analysis is a method used to analyze the positive and negative emotions associated with a particular series of words. The technology has evolved in scope and availability in recent years, and the impacts on marketing and SEO are only just beginning to show themselves. As sentiment analysis creeps into use by both search [...]

The post 4 Ways Sentiment Analysis Is Changing SEO appeared first on Search Engine People Blog.

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The nature of business is the strong survive and the weak fold, or give up and try something different. But there’s gold in the millions of links to non-trading businesses that smart marketers and companies in the same area can use to their advantage. Follow this guide to see how you can leverage links [...]

The post How To Use Your Dead Competitor Domains To Build Quality Links appeared first on Search Engine People Blog.

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Last March, Google’s new Search Liaison Danny Sullivanconfirmed a “broad core algorithm update”. Although his tweets were typically vague as to the particulars, the search community has broken it down into two major areas, which I will explore in this article. Websites that got hit were not necessarily penalised for low quality Whenever a [...]

The post Exploring the after effects of Google’s 2018 Core Algorithm Update appeared first on Search Engine People Blog.

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