Over the past 75 years, Badger Basket has become a premium manufacturer of furniture and accessories for infants, children, and dolls. With products as crucial to family life as these, it is critical for the team at Badger Basket to create product experiences that build trust with their shoppers. From being one of the first brands in their category on Walmart.com more than 15 years ago, to becoming an ecommerce-only business selling through more than 20 channels, digital product content has become a foundation of their go to market strategy.
When it comes to online purchases, office products are increasingly bought via mass merchants, rather than dedicated office supply retailers. One Click Retail cataloged Amazon’s office supply sales reaching nearly $3 billion in 2017, having grown more than 30% year-over-year, and leading all retailers in terms of sales share. Meanwhile, Walmart’s share of online sales for office supplies now outpaces Office Depot and all other dedicated office supply retailers. In this environment, brands selling office supply products need to execute especially well on Amazon and Walmart.com in order to significantly grow sales and effectively capture market share.
Brands and manufacturers have three huge, scalable opportunities in using enhanced content’s video, rich media, and comparison charts on digital catalogs and product pages. When enhanced content is present, shoppers are 25% more likely to purchase. Brands selling to retailer and distributor customers can benefit from providing this type of content to their partners.
Rich product content, like images, video and comparison charts, helps brands stand out on the digital shelf, driving discovery and conversion. In fact, when brands use enhanced content, also referred to as rich media or A+ content, on retailer product pages, shoppers are 25% more likely to purchase. Salsify’s enhanced content solution enables brands to create mobile-responsive layouts for multiple products at once and publish them to an extensive network of retailers - helping brands develop enhanced content for more products with less work. We recently announced a series of impactful new enhanced content features including the ability to add videos, image galleries and comparison charts to enhanced content layouts. In addition, brands can add enhanced content to their digital catalogs, helping them share their unique brand story with a much broader audience. To learn more about these new enhanced content features, check out the video below.
Nearly every item in the baby products category is shopped as a considered purchase. Parents researching for the best product for their child want clear benefits outlined and exhaustive details, even if it’s for disposable products like diapers. Meanwhile, on the high end of the market, items like car seats are not just a long-term investment but one that has a direct impact on the safety of a child. That critical information needs to live alongside details like comfort and meaningful features, underscoring the importance of executing well on the product page in order to drive sales and market share growth.
In 2018, for the first time ever, B2B saw more digital purchases than offline sales. For example, 55% of restaurant orders for US Foods came from a self-service ecommerce platform. Salsify co-founder Rob Gonzalez explains how to concentrate your digital shelf.
56% of Grainger’s total business was influenced by digital means in 2017. The B2B sector is on the cusp of digital change. Salsify co-founder Rob Gonzalez explains why now is the time to invest in digital growth. Watch this video to understand how suppliers should establish themselves as digital market leaders.
“Success is pegged to speed to market. The faster you launch, the faster you sell, turn and increase your ROI.” These wise words are from Rachel Davis, Retail Product Data Manager, Ecommerce at Hollander, who is among the first users of Salsify’s new direct connection to Overstock. Now brands can automatically submit product content to Overstock and other key furniture and home goods retailers like Houzz, Shipt, Amazon, and Walmart through Salsify.