Retail Design World is an online magazine covering all aspects of the international retail design industry. It brings together news, discussions and an objective view of strategies, trends and developments in retail design.
The Silk Forest, which creates a range of artificial trees, plants, flowers and shrubbery, is to exhibit at Retail Design Expo 2018, marking the fourth consecutive year it has taken part in the event.
The company works extensively in the retail, leisure and hotel, and marine and cruise ship sectors, as well as in TV and theatre production.
“Retail Design Expo has been really useful, in that it generates good quality business,” says The Silk Forest co-founder and managing director Graham Aldred. “It attracts the right people, and two days is the ideal length for an exhibition – it concentrates the visitors over a short period.”
The Silk Forest will be unveiling a number of new and improved products at the year’s Retail Design Expo.
The Silk Forest will be exhibiting on stand A141 at Retail Design Expo 2018
Shortlisted entries for the International VM Awards by RDE have been announced, after judging by an expert panel.
Entries to the competition were received from around the world, with winners set to be announced at Retail Design Expo 2018 in London on 2-3 May.
The judging panel included The Body Shop VM director Adrienne Davitt, Foot Locker VM director Clare Otte, Magasin du Nord head of VM Aoife Blicher, Essential Retail editor Caroline Baldwin, and Retail Design World editor Matthew Valentine.
For 2018, Retail Design Expo has put together a show that is better than ever before, inspiring and delighting visitors design senses. As brands increasingly look to differentiate from their competitors, stand-out design, inspiring visual merchandising, thought-provoking marketing, and stunning lighting will all play a role in delivering an exclusive experience.
Europe’s largest retail solutions show is still open for visitor registrations. RDE is the must-attend exhibition for innovation and inspiration in retail design, where visitors can discover first-hand the latest cutting-edge technology, innovations and trends that are set to shake up the retail sector.
Taking place at London’s Olympia on 2 and 3 May 2018, RDE is the key industry event for innovation and inspiration in retail design, marketing, branding, visual merchandising, architecture and shop fitting. With just two days to pack everything in, make the best of your time at RDE 2018:
The exhibition is the primary reason delegates attend RDE and it’s not hard to see why. This year, cutting-edge exhibitors will be showcasing the very latest retail design and marketing solutions, making it the perfect place to find those suppliers who will help set your brand apart from the rest.
Innovation: it can be hard to source the most inspirational and cutting-edge products in such a short space of time, so following the success of last year’s Innovation Trail and Awards, we are again rewarding those exhibitors whose products, services and solutions will shape the retail and brand landscape. All shortlisted exhibitors are featured in the dedicated Innovation area and feature in the Innovation Trail, which leads delegates around the exhibition to the Innovation Winners Wall.
Speakers: This year, we are hosting 60 free conference sessions across three dedicated theatres focusing on retail design and branding, visual merchandising and shopper. This gives you the opportunity to learn from the experts, hear all the latest trends and absorb the experiences of top retailers and brand owners.
Networking: exhibitors and delegates alike tell us they attend RDE to expand their network. Retailers and brands are invited to meet with peers and exhibitors at the Networking Breakfast ahead of the show. We are delighted that SMP are partnering with RDE again to host the Great Gatsby themed ‘Bubbly Bar’, the venue for our popular big Party on Wednesday evening. And, we are offering smart networking, which allows delegates to find and set-up meetings with key exhibitors at the touch of a button. If you haven’t already don’t forget to download the app.
Industry excellence: as well as the Innovation Trail and Awards, we will be announcing the winners of the VM Awards, which recognises the best examples of window dressings, POP and displays across all sectors and seasons; while the Retail Design World Student Awards, celebrate and promote the industry’s future stars.
Visitors can register for their free pass to RDE, Europe’s leading retail technology trade show, here.
Retail design group Fitch has designed an entrance feature for this year’s Retail Design Expo, working to a brief to wow crowds and communicate some of the key issues facing the retail industry this year.
“For the first year RDE has asked FITCH to imagine a feature area that welcomes visitors to RDE – We wanted to create something that is a visually arresting installation, an impactful signpost at scale, and an experience that makes a strong statement about the dynamic and fascinating nature of Retail – Visitors will pass through the space as they enter the exhibition and, in doing so, build a sense of anticipation of what is to come,” says Fitch chairman and chief creative officer Tim Greenhalgh.
RDE partnered with Fitch to ensure that the event could reflect the standards of creativity achieved in the retail design sector. The agency has worked with clients including Lego, Hamley’s, B&Q, and Adidas.
Shepherd Neame, Britain’s oldest brewery, created an experience-focused store which impressed judges, one of whom said: “The idea of holding a tour highlighting the process of making beer, immersing people in such an old brand, is extremely well thought out and shows a level of passion for the brand.”
“Our seasonal pop-up at Bluewater provided us with a great opportunity to engage with Bluewater’s guests, immersing them in the Shepherd Neame brand. Visitors to the store could not only taste our products, but also experience the history of our brand. We are extremely pleased to receive this recognition as an exemplary pop-up,” says brewery CEO Jonathan Neame.
Chapel Down staged daily wine tastings and food matching events at its pop-up, which featured window displays made of its own wine bottles.
Bluewater general manager Robert Goodman says, “We are delighted to receive these two Opal Awards for Shepherd Neame and Chapel Down. Such strong independent recognition is a great endorsement of our strategy to deliver surprising and memorable experiences at Bluewater. It has also been great to work in partnership with two such highly regarded local brands, both of which formed part of our Best of Kent activity last year.”
Over two thirds of the retail and leisure extension at Intu Watford has been let, according to the shopping centre company. The new space is set to open later this year.
The latest tenant to sign up to the extension is restaurant group New World Trading Company, which will be launching The Florist at the centre later this year.
The 839 sq m (9,020 sq ft) venue will offer a deli, rotisserie and grill, along with selections of gluten-free, dairy-free and vegan dishes. It will also feature floral cocktails inspired by modern floristry.
“We’re really excited to be opening The Florist at intu Watford; the centre is already a vibrant retail destination and we’re looking forward to offering a new dining and drinking experience to this affluent catchment,” says New World Trading Company chief executive officer Chris Hill.
Interiors brand Swoon has launched a pop-up store on Mercer Walk in London, to help promote a brand refresh.
The 353 sq m (3,800 sq ft) store will trade until 29 April. Mercer Walk, owned by The Mercers’ Company, is in the heart of London’s West End on the edge of Covent Garden. It has been developing an eclectic mix of retail tenants.
The pop-up store has been designed by Studio Stilton, and stocks more than 200 products alongside a range of workshops and experiences.
Swoon head of spaces Tom Chalet says, “’Covent Garden is the perfect location for our largest Central London pop-up to date. The venue in Mercer Walk, secured with the help of Storefront Marketplace, is an ideal space to showcase our latest designs alongside our newly launched brand identity.’’