From big brand retailers, through to digital-savvy marketers, motion sensors are becoming more and more important in the retail sector and are being used to engage consumers, boost brand awareness and collect valuable data.
Brands also want to gain a deeper understanding of shoppers’ in-store decisions and buying behaviors. Whilst clicks online have always offered e-Commerce businesses valuable insight into consumer behavior, new motion sensor technologies in bricks and mortar stores can not only provide valuable data but also increase brand awareness and sales.
What is motion sensor advertising?
These are devices that recognize a physical presence and respond to it or measure it in some way. Traditionally, this technology is used in security systems, when alarms or bells sound if the system detects a body or intruder. But stores are now using it to get the customer’s attention and increase brand awareness.
One of the best examples is the innovative device Tokinomo, which makes products come to life and interact with consumers through motion, light and sound. The device can deliver promotional voice message, play fun and exciting music, make the product dance or cast a light on the product.
Why is it effective?
According to reports, consumers see around 5000 adverts a day. Advertisers and marketers know that people respond best to adverts that they find interesting, unique or enjoyable and this helps to build brand awareness. Whether this is achieved by playing nostalgic music or something that catches the eye of the consumer, emotional response will greatly influence whether a consumer will purchase a product.
How does Tokinomo affect sales?
The average increase in sales of 200 percent proves that the Tokinomo device can effectively engage consumers. In fact, some brands even saw a 500% increase in sales with no price cuts at all. Heineken saw a 136% sales lift compared with the previous 10 days and no prices cuts, while Exo Hydrogel saw a 400% sales lift as compared to the previous 10 days, plus a 30% price increase. But that’s not all. Based on the research done by Tokinomo, it was discovered that the device improves brand recognition with 40% of the people remembering the brand name after they’ve left the store.
Why is brand awareness so important?
Brand awareness is the most important aspect of marketing campaigns. Marketers and brands understand the increasing importance of getting within the consumer’s line of sight and engaging them, to drive brand awareness and loyalty. According to research the difference between recognition and awareness is a subtle, yet important one. Brand identity leaves a long and lasting impression on consumers, so for example, if you are a cleaning brand, when a consumer thinks of cleaning, it is your brand name they will think of and this brand will embed itself into their lifestyle. This is a multi-faceted approach, but is key to any brand’s short and long-term success. Not only does it lead to sales, but brand awareness fosters trust and loyalty.
How is experiential marketing changing the bricks and mortar landscape?
With the market more competitive than ever, these types of technologies that blend sound and motion offer a fully-immersive experience for consumers, creatively capturing their attention. Immersive technology is said to be 30 times more effective in engaging users than mobile advertising.
Consumers have increasingly high standards and now augmented reality (AR) and artificial intelligence (AI) is being used increasingly in stores to improve consumer engagement and experience and ultimately conversion rate. This is a growing time for AI in retail.
How can marketers use data to drive sales?
Having many solutions but no data is no use, which is why Tokinomo is a marketing tool that not only gets the customer’s attention but also provides important data. Through the motion sensor, the device can tell how many shoppers pass in front of a product and how many interacted with it.
The data feeds into the Cloud Management Platform and retailers can then use it to inform local store merchandising. Knowing what’s working and what’s not is the key to making the right changes and decisions in the future.
Dara Khosrowshahi, Uber CEO has announced this evening about $1 billion investment from the SoftBank’s Vision Fund, car maker Toyota and the automative component supplier namely Denso. The Wall Street Journal published an article a week ago regarding this news about Uber was very close to secure funding for its uber advanced technologies group or UberATG, autonomous division.
Khosrowshahi announced this investment news with a tweet along with a photo of the CEO alongside executives from the Denso, Toyota and SoftBank. This capital injection values the self-driving unit of Uber at $7.25 billion ahead of the official initial public of the company offering likely later of this year. IPO of Uber is expected to raise around 10 billion dollars for the overall ride-hailing company and value the company at $100 billion.
Every listener to the terms of this investment can understand that Denso and Toyota collectively contribute $667 million. On the other hand, vision fund of the SoftBank contributes $333 million. Individuals who closely watch the finances of Uber can make a better-informed decision. This company has received $500 million investment from Toyota in 2018 for accelerating the self-driving efforts. For example, this company enhanced its efforts to put a retrofitted fleet from Toyota Sienna on the road for testing the autonomous technology of Uber and deploy it commercially within 2021.
All beginners to the Uber ATG self-driving car investment think about the testament to the work of ATG team to date. The best investment and strong partnership with reputable company Toyota Group play the main roles behind the exciting feature ahead for the significant project alongside great partners. The announcement from the Uber today along with the ongoing OEM as well as supplier relationships helps the company to maintain its position at the forefront of the positive transformation at this time.
The funding from the Japanese financial as well as automotive industries for the UberATG is revealing a sign of confidence. The overall efforts of this company in the research and development of the UberATG play the main role behind its notable success. The company has avoided the criminal charges in the death at hands of the autonomous car took place in last year and claimed the life of Elaine Herzberg, 49-year old person. This fatal accident ended the test program of Uber in Tempe, Arizona. However, the company has resumed testing in Pittsburgh, Pennsylvania, headquarter of the UberATG. Regular improvement in the design and development of autonomous driving elements make this company very popular all through the world.
UberATG was embroiled in the contentious trade secret lawsuit with the Waymo, competing self-driving company owned by Google parent company Alphabet. This legal dispute has reached a surprise settlement in the last Friday after a week of courtroom dealings. Uber shuttered its self-driving truck unit and kept its division’s engineers work on the in-house lidar project. This company continues its overall efforts to develop the best-in-class nature of the software logistics platform for deliver companies known as the Uber Freight.
As Opioid crises grows daily, the growing concern is only getting worse with no end in sight. With a news of healthcare providers getting arrested for fraud for giving out Opioids for cash. In this video by John Oliver, you find the issues Opiods is having in daily setting.
Opioids II: Last Week Tonight with John Oliver (HBO) - YouTube
Today is the first episode of Game of Thrones Season 8. As the world anticipates a gruesome season, all hands are on deck for one of the most anticipated show of the year. With much of the story hush hush, no one what HBO has in stores for one of the most successful show of all time.
Game of Thrones | Season 8 | Official Trailer (HBO) - YouTube
If you haven’t noticed, Robocalls have gone up since last year and nothing is being done about it. John Oliver who hates FCC and what it stands for started a new video on Sunday focusing on Robo Calls.
Robocalls: Last Week Tonight with John Oliver (HBO) - YouTube
Marvel Studios' Avengers: Endgame - Big Game TV Spot - YouTube
Avenger’s Endgame TV Spot during the Superbowl game is still the hottest movie trailer online. It didn’t answer many questions but still is enough to get everyone excited about the moving coming up April 2019.
Vaping has become a popular alternative to smoking with many opting for cool, sleek designs and on-the-go convenience. Whether you prefer e-cigarettes, rba, or rda mods, old-fashioned cigarettes have been shoved aside in terms of preference.
Vaping is unfairly categorized in the same vein as other addictive substances because many vape juices contain nicotine. With vaping, you are able to get your “fix” of nicotine, and simultaneously regulate & reduce the amount of nicotine you’re consuming. According, nicotine addiction is much easier to regulate and improve by replacing a smoking habit with vaping.
Vaping is also the cheaper and environmentally-friendly alternative that leaves behind no residue. Vaping also affords a host of other benefits like:
1) It can keep a sweet tooth in check
Are you struggling with weight gain? If you can’t seem to keep your hands off of those irresistible midnight snacks, vaping might prove beneficial. Vaping a sweet or fruity flavor, may ease cravings and keep you from heading back to the fridge.
There are a plethora of e-juice varieties to choose from so you can switch things up a bit if you get a little bored. You can mix flavors to achieve a range of notes in one vaping experience. From dessert to coffee, and fruit flavorings, there are countless options that may keep a sweet tooth at bay. Vaping affords the perfect solution to manage cravings thereby ensuring you avoid putting on unwanted weight.
2) Vaping is an alternative to smoking
People can become addicted to nicotine, although recent research may dispute this. Someone going through nicotine withdrawals may experience physical and emotional pain, irritability, restlessness, chronic anxiety, weight gain, and even depression. Thus, it takes incredible willpower to quit smoking and it will still be very, very challenging.
Ordinary cigarettes tend to contain a lot more of the chemical compounds that actually cause addiction and other health complications. Due to the presence of those carcinogens, cigarette smoking is highly addictive and hard to quit. Nicholas King from Smoketastic, modest cessation is possible through the use of electronic cigarettes. In fact, there are e-juice varieties with no nicotine whatsoever thereby making it a nice way to lay off cigarettes while still getting a fix of sorts. This affords the simple pleasures of regular smoking, but with less risk of becoming addicted or experiencing health complications.
There is good news that both Republicans of the President Donald Trump and Democrats of the Speaker Nancy Pelosi plan to vote for reopening the government this week.
On the other hand, they have a plan to do on different things. This new phase of these officials’ confrontation exposes the gulf between them to end the federal shutdown that is the longest shutdown in the history anytime soon.
Trump made his significant move on Saturday yet in an impasse at this time nearly a month in by properly providing the temporary protections for undocumented immigrants in return for by funding for his wall in the border.
The most recent speech of Trump from the White House is a statesmanlike effort to meet overall Democrats halfway in a bid to stop the partial federal shutdown. Republicans see this issue in detail. Trump said that this issue is a common sense both parties must embrace.
However, the plan negotiated among Republicans and within the white house was likely to entice the Democrats’ support since it addresses their concerns. Democrats insist that the federal reopens before talks on thorny immigration things begin.
The proposal of Trump is unlikely to get federal workers up to 800, 000 now missing their paychecks back to their work. There is a question that this situation will be successful for the President to transfer the blame he has been shouldering for the shutdown to Democrats.
Every approach of Trump is familiar in many ways. Trump ignited a crisis before a month by closing the government to get taxpayer money for a wall which is very important to his political standing and said that Mexico would pay for it.
Many issues like the trade wars of Trump with US allies attracted the international media. Trump offers a plan to end the crisis in which he participated which does not entirely address the important issue. However, he can sell many great deals everyone must sign up. He gave the impression of moving towards the Democrats by providing a 3-year reprieve from the overall deportation for migrants in particular undocumented migrants brought to the nation as children and ever-increasing protection to thousands of migrants belong to other categories.
Trump has planned to use the steel barriers in every location which comes under the high-priority category in the speech. There is no concrete slab from the sea to the shining sea. Trump appeared to soften his positions.
Trump’s plan lets maximum number of mainstream Republicans to argue he makes an effort. Democrats of Pelosi stand in the way to reopen the government.
An Illinois Republican Rep. Adam Kinzinger revealed that the most recent move from the President was bold to face the federal shutdown and reach the solution to this problem. Democrats reject this issue as a barrier already existing. A counterproposal is serious then and nobody says about the counterproposal and talk about a barrier. Trump tweeted Sunday about how to protect his right flank through the denial of his plan equated to the amnesty for every immigrant covered by the program Deferred Action for childhood arrivals.
The President Donald Trump’s Five Billion Dollars wall funds related fight deepened Monday and increased possibility of a partial government shutdown that becomes common in Washington.
The President signs the annual appropriation bills passed by the House and Senate to make them law. On the other hand, the shutdown scenario raises the question over such bills. A partial shutdown could occur and disrupt the government operations. This is because thousands of government employees have to work without pay over the upcoming holiday season. The cost of these expenses would be in billions of dollars beyond doubt.
Sarah Huckabee Sanders, White House Spokeswoman said that Trump meets his team on a regular basis and get the latest updates. Trump tweeted Monday with an aim to keep up the pressure. Sen. John Thune of South Dakota said that this situation requires a few years hereafter to get a solution.
The President insists on $5 billion for the wall which is along the southern border with Mexico. However, he does not get votes from the Congress led by Republican to support this project. The democrats are giving continuous funding at current levels for fencing and other border security issues rather than the wall.
There is no clear idea about total number of House Republicans relinquish the power to House Democrats to accept this project. Nobody makes any compromise on the substantial investment in the overall integrity of the border of the nation.
Sears Holdings Corp is basically shopping around its several numbers of stores which are all looking to estimate what they are highly worth in the open market. This company has in fact hired the best real estate company Jones Lang LaSalle for marketing its portfolio of about five hundred stores in United States. Thus, it has been getting the higher interest in the major markets based on the knowledge and skills of the people. Bids have actually come in from the huge numbers of the mall owners and retailers and also some other parties are very much interested in converting the stores in future for the non retail use. The bankruptcy filing of the Sears firm probably listed 687 retail stores around in 49 various states and also the US territories under the Kmart and Sears banners.
The bid of the Lampert might cover about five hundred stores which are the headquarters and distribution outlets of the company. Sears Company has asked the parties for bidding on the various numbers of shops to include their offers for every asset of the individual instead of just one price for all the necessary locations. Selling such locations wouldn’t essentially undermine the bid of the Lampert. U-Haul is probably working to get the Kmart and Sears properties in the bundle deal for the uses which may add the indoor climate controlled self storage, depots for the trailer and truck rentals, retail showrooms based on the emailed statement.