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Job Seekers typically see things from the perspective of their career, and that is understandable, but recruiting is not about careers. It’s about building great companies or making companies better. Great careers and great career moves are a by-product.
In a lot of cases we feed the misconception. “Find your ideal job at XYZ Company”. Everyone’s skills are needed somewhere. The key for a candidate is to find the place where their skills and abilities are needed to make an organization better. That’s the best career fit, and that’s the situation where everyone wins. Great work in recruiting is always centered around making businesses better.
We have compiled research from many credible sources to determine how data is impacting business, specifically talent acquisition.
Read our summary below and download the FULL white paper article further down the page.
The recent influx of technological advances has buried businesses across nearly every industry. The utilization of data and technology is pressingly relevant to the success of modern business with terms like machine learning, automation, and robots being used on a more regular basis. Commercial giants like Blockbuster, Borders, and Toys “R” Us have all fallen from greatness, while companies who embrace technology have risen to become leaders of their industries.
The foundationally traditional field of human resources and, more specifically, talent acquisition has been slow to integrate the use of data collection and analysis. However, talent acquisition firms must soon adapt to remain competitively relevant. With growing direct and indirect competitive pressures, the talent acquisition field demands a higher level of performance, technical aptitude, and precision, which is only possible through the leveraging of data.
Building an employer brand takes time. Showcasing your company values and culture in its true form will allow you to attract talent to your roles. Enabling you to build a reputation as a great company to work for.
After investing time and budget, you want to get the best out of the finished product. Having an employer brand isn’t where it should end, it isn’t something that should just exist to tick a box.
You want it to add value to your recruitment strategy and to be able to present an ROI so taking it, and promoting it should be your next move.
Jobseekers are compared to consumers. They shop for companies they want to be a part of. So like consumers, you are required to attract them by promoting and marketing your brand. By doing so you are creating trust with the ‘consumers’ and building relationships. This results in them being able to see themselves as a ‘fit’ for your company and convinces them to apply for your roles.
There are various different channels that you should think of using as part of your employer branding strategy to help you promote your employer brand throughout the various touch points of the candidate’s journey.
Here are 3 of the best channels to get started:
1. Social Media
According to research, 62% of job seekers use social media to assess a companies employer brand. By sharing your employer brand across your own companies social media pages it will present an opportunity to attract new candidates to your roles.
Another advantage is the fact that you can also reach passive candidates – those who aren’t currently looking for a job, but with great content, you could sway them to take up a great job offer. It is a simple, fast and affordable way to help assist your employer brand and help spread the word. Below is a chart of the most popular social media channels where users are active.
2. Career Site
Your career site is the heart of your recruitment so a careers page is something that you should add to your companies website. Social media is a great way to attract talent but where do you want them to end up when they click on your job opportunities. Integrating your hiring platform to your careers page is also easily done.
By doing this you are creating a portal of trust and also a way to centralize your whole recruitment process. Make sure to fill your career site with rich media including photos, videos of the workplace, staff nights out and anything else that you think would help a candidate in deciding if your workplace is the right fit with them. Really sell your brand!
Sixty-four percent of job seekers not only visit company careers sites but consider them valuable resources during their job search. When job seekers land on a careers page, they look for:
A company’s values
Products and services
Reasons why employees work there
Opportunities for career progression
3. Brand Ambassadors
Who better to promote your employer brand than your employees. Jobseekers have a tendency to trust regular employees rather than company executives, so put your employees at the forefront of your recruitment and let them be part of your companies voice. Empowering your employees is a great way to create a connection with potential candidates and it allows you to gather great content for your employer brand.
The biggest challenge small business owners face is a limited budget. They want to avail all services and opportunities within a set limit. This is the reason they always look for low-cost options/solutions.
We are going to list out eight trends which are cost-effective and save your time and money. Adopting these low-cost options is suitable for you as well as your business.
1) Low-Cost Resume Parser
Surprised to know that a resume parser is affordable!
A resume parser tool helps you in extracting resume information and saves it in data fields in your ATS/CRM. It can not only fit into your budget but can also be used by a layman. Choose a parser which comes with no coding which means that there is no need to hire technical staff for using this software.
2) Low-Cost Paid Social Ads
Convey your message to your targeted audience with ads that fit into your budget. Create a message and try A/B testing as it is an excellent way to determine which message is more effective. With this testing, you can easily create a marketing strategy to attract customers. Thus, choose to opt for paid social ads which does not include much investment.
3) Accelerated Mobile Pages
Have you heard of AMP before? It is another popular way of getting more business with very less investment. These pages are faster and get a higher ranking on Google. Simply set up AMP pages by installing a plugin. This will give a boost to search rankings which will increase the traffic and customers.
4) Quick Messaging
Instant messaging is a fantastic tool which facilitates interactions between the company and its customers. Customers want a quick reply to their queries. Unlike lengthy phone calls, messaging is a time-saver for small businesses. Chats are a rising trend, and phone calls are taking a backseat. You can even use texting to communicate with candidates. Send them a confirmation message when you receive their application, schedule an interview and notify if they are selected for a job.
Another popular trend is getting references. It is an old marketing strategy which is still popular among small business owners. We also call it networking. Getting references from your contacts/network will surely make your business grow. Expand your network by attending your industry-related events.
6) Data is the King
Almost every company is using data. Know the business areas which deliver the best results. Say you want to speed up your recruitment process. Data gives you insights about the average hiring time, best source from where candidates apply, etc. This gives you a platform to take the right hiring decision.
7) Hire through Social Media
Candidates prefer to apply for jobs through social media. These channels can engage candidates perfectly. LinkedIn is one such platform which candidates join to grow their professional network as well as look for an excellent career opportunity. Post your job posts on popular social networks and get maximum response from candidates.
8) Go Mobile
Keep your website optimized for mobile. Your customers want to know about you on the go. As mobile is the easiest medium to get any information anytime, make sure that you are exploring this platform as much as you can.
If you have just started your business, remember to keep these trends in mind. Starting a business demands a lot of attention, planning and proper execution of plans. If you have proper guidelines to follow, your business is all set to become successful. Be it hiring, managing business operations or acquiring clients, following up the best practices in the industry will make it easy to achieve the goal.
An Applicant Tracking System is software whose basic function is to electronically automate the job posting on multiple job boards, filtering applications, shortlisting, interview scheduling and hiring process.
To create this report, Software Advice evaluated over 320 Applicant Tracking System (ATS). Only those with the top scores for Usability and User Recommended made the cut as FrontRunners.
Out of all Global Recruitment Software products reviewed by Software Advice in 2019, Recooty scored highest 4.9 out of 5 and emerged the clear recruitment applicant tracking system market leader based on verified user reviews and ratings. Vendors include Recooty, Workable, Taleo and more.
What is Recooty?
Post Jobs, review applications, shortlist candidates, schedule interviews and hire all at one place- Recooty.
Recooty is an all-in-one recruitment tool(ATS) which helps small and medium enterprises in building their great teams. It optimizes recruiting right from the initial stage and streamlines it to the very end of the hiring process.
How has Recooty become the global recruiting software leader for SME’s?
Recooty has become the global leader because of its simplicity, this tool is extremely easy and is very affordable. You can start posting jobs in minutes using this tool, track applicants and acquire great talents easily.
Hiring should be easy and affordable, every organisation deserves a better team to achieve their goals. Our mission at Recooty is to help SME’s in building their great teams- says Avdhesh, the Co-founder of Recooty.
Software Advice is the leading online service for businesses navigating the software selection process. Advisors provide free, personalized software recommendations, helping companies of all sizes find products that meet their business needs. Software Advice also features objective research by industry experts and reviews from validated users, saving buyers time and resources.
Workplace wellness programs: Yay or nay? Discover the data-based answer!
Workplace wellness programs: A growing workplace trend
Workplace wellness programs are getting more and more popular. This new workplace trend has gained a lot of attention recently and stirred quite a debate.
Some argue that companies should not be burdened by taking care of their employees' health. On the other hand, there are voices arguing that in today’s modern world, these programs are becoming a necessity.
Above all, there are questions about the effectiveness and ROI of these programs. To answer these questions, we dug deep into research.
Top 5 workplace wellness statistics
Workplace wellness statistic #1
According to research conducted by the Society for Human Resource Management, 75% of employers indicated that their companies offered some type of a wellness program, resource or service to employees.
Workplace wellness statistic #2
A comprehensive review of the literature has found that the average return on investment of workplace wellness programs is 3.27. This means that for every dollar that was spent on the program the company saved $3.27 because of reduced healthcare costs.
Workplace wellness statistic #3
A new survey by Virgin HealthMiles Inc. and Workforce Management Magazine found that an overwhelming 77% of employees think that employee wellness programs positively impact the company culture.
Workplace wellness statistic #4
Research suggests that employers save on average $5.82 in lower absenteeism costs for every dollar spent on employee wellness programs.
Workplace wellness statistic #5
The Virgin HealthMiles/Workforce survey found that about 87% of employees said they consider health and wellness offerings when choosing an employer.
Research has shown that workplace wellness programs have proven benefits, both for employers and employees. Employee wellness programs can do much more than just keep your employees healthy.
These programs can help you improve your company culture, reduce absenteeism, attract talent and even save money!
There comes a stage in everyone’s career when, no matter how happy they are with the type of work they do, their surroundings, and their achievements, it feels like it’s time to move on.
Often, the pushing factor is money. Nobody likes to get stuck on one rung of a ladder, especially when we see our friends and rivals moving on up to bigger and better things!
But it’s daft to quit a job you love if there’s just one factor that needs fixing. And the idea that it’s difficult to get a raise at work is a myth, perhaps perpetuated by bosses who want discourage employees from asking for one! Because 70% of people who do ask are successful in getting that raise.
If you love what you do, and you’re good at it, you’re in a very good position to campaign for a higher wage because you are your own best advocate. The important thing is to remember that this advocacy doesn’t begin the moment you corner your boss to pop the question, nor end when you get your answer – whether it’s a yes, no, or maybe.
The fact is, even the best of us take what’s around us for granted. Unless you’re doing a really terrible job, your boss may not be aware of quite what it is you’re achieving for the business. So it’s time to start letting her know.
Make sure she hears about your successes.
Keep her updated on your progress with big projects.
Organize regular reviews to gather feedback and share your ideas and achievements.
If you’re rejected, let them see how you incorporate their feedback into your work.
Of course, it’s important not to make it all about “you.” That’s the secret to not seeming entitled. On the one hand, this means talking about (and believing in) your role in the business as a communal one. Your achievements are the team’s achievements; your success is the business’s success.
And on the other hand, it means figuring out objectively what you’re worth – seeing what other people are getting paid for similar gigs.
Factor in your education, experience, and the years you’ve put into the company.
Use a website like salary.com or payscale.com to find out how much other firms are paying.
Take courses, attend business events, and build your network to increase your value.
Despite these easy to follow steps, 43% of Americans reckon they’re not getting paid enough. In most cases, the problem is simply that they haven’t asked for more. If you’re ready to do just that, work your way through this infographic to prepare for that big question.
Technology has seen considerable changes in optimizing tasks like recruiting, training, and employee management. From hiring chatbots, video interviews, to virtual reality training, here we are discussing few HR technology trends to keep you on the track of 2019:
Natural Language Processing (NLP):
Recruiters or HR professionals are struggling to fulfill the recruiting needs of businesses. Finding the best candidates consumes time and money. Organizations need a streamlined approach for hiring the most qualified and relevant candidates. NLP helps in achieving recruiting goals of businesses.
Recruiting chatbots to use NLP (natural language processing) which allows software to understand the human language whether it is spoken or written. They use NLP to request resumes, contact information, ask screen questions to candidates, and schedule interviews quickly in just a few clicks.
Candidates have to answer fundamental interview question to get selected for the initial round of interview even through their mobile device.
CV parsing API uses NLP which is an AI technique to screen resumes intelligently. It extracts information from resumes quickly and efficiently to store into ATS/CRM. It identifies the best match on keyword formats and semantic matching techniques.
Predictive and Employee analytics:
In today’s world, hiring is not just depending on the first impression and what’s on the resume of candidates. Moreover, it uses advanced analytics that includes behavior, trends, new and historical data to forecast activities.
Predictive analytics is considered a game-changer in the recruitment industry as it uses modern smart algorithms and rich data sets to identify applicants who are more likely to be the best fit for the organization. Artificial Intelligence helps businesses in determining whether applicants are qualified for a position based on skills, past employment, education, and even personality traits.
Employee analytics allows companies to analyze their development data and determine where they need to improve in the employee lifecycle. AI can be used to provide an alert to managers about unsatisfied employees who are thinking of leaving the organization so there can be proactive efforts to retain them. Technology helps in increasing retention which can save the stress of HR managers and cost of new recruitment.
When you are attempting to create an online marketing plan, it is not always required to have a huge budget. The beauty of online marketing is that you can easily create a great campaign on a small budget as well. When you set the budget, it will also help you decide on what marketing campaigns to run.
The following are tips to run an online marketing program on a budget:
Know the Various Marketing Methods
When you hire marketing speaker for advice, he will advise that being on a budget implies that you should know each and every marketing method available to you. These include:
You can start your entire business through blogging. Start creating free content which offers value and promotes your business. For instance, you can provide reference and link to your products in the blog posts. You can direct users to opt-ins in the blog post to collect their e-mail addresses for use later in marketing.
There are free online platforms for this, and by using their auto-responders features, you can save time and set up complete sales funnels with a tiny investment. Using this, you can collate e-mail addresses from those visiting your blog, social media, or websites. Use e-mail marketing to stay in touch with offers like product launches and deals and discounts.
No online marketer can afford to ignore this channel. It is one of the most powerful marketing tools, and you need to be active every single day, week and month creating content and offering value. Social media presence does not need a big budget or much time.
With social media advertising, the smallest businesses are on par with the biggest ones. Hence, social media ads are totally worth their weight. But have a clear sales strategy and test your ads for maximum return.
You can gain SEO of high quality without spending a fortune. Use good keywords in your website, social media or blog posts. Pinterest is a great tool for SEO. But there is no magic button for SEO. You may receive much help from a digital marketing expert.
Track Every Expense
You must track as many expenses as possible. When you do this, you can evaluate the ROI (Return On Investment) on every marketing tool that you use.
Stick With Most Profitable Tools
Though you may begin with multiple marketing campaigns, you must proceed with only the most profitable ones. Thus, you can ensure maximum ROI.
Keep Ready Your Website
Before beginning any marketing campaign, you have to keep your website ready. Only when you have a ready and responsive website can you run your marketing campaign. This is vital for any ultimate conversion rates and eventual benefits.
Know Target Audience
This is essential before beginning any marketing campaigns. After identifying the target audience, it becomes easier to gain the required traffic and get good rates of conversion.
Offer Proper Customer Service
Customer service must not be ignored. It is significant for engaging with and retaining customers.
Thus, next time you are embarking on an online marketing campaign on a small budget, keep these points in mind. These tips are offered by the best marketing professionals like when you hire marketing speaker for expert guidance.
A new revolution is on its way to disrupt the tech world. Any guesses what I am talking about?
Artificial Intelligence is our future and its high time we accept and widen our knowledge on what all is possible through this ingenious invention. If managed wisely, it can inexplicable positive changes to civilization and enable it to flourish like never before.
Artificial Intelligence is around us in disparate forms but many of us really notice that? Did you know that SIRI which is use casually on your Phone is a result of AI? Never have you ever give that a thought, did you? And, that’s not it. There are way bigger things that can be achieved by AI. From self-driving cars to autonomous weapons, it is hard for us to imagine how AI can revamp our lives.
Career in AI
With this aggressive intrusion of AI in the tech sphere, gathering information and developing a robust foundation in this technological marvel can do wonders to your career. After all, it is one of the best technologies that we have around us today and what can be a smarter move than building a career in it to attract tons of success.
To get into AI engineering, you have to be familiar with the unparalleled programs that contrive clever solutions to perplexing problems. Also, you need to understand its philosophical, logical and cognitive aspects.
Demand for AI Professionals
The demand for AI Professionals is going off the charts and good news for job aspirers is that a myriad of industry verticals that are embracing AI and evidently have a high requirement for professionals with a power to comprehend it and apply it where needed.
Domains of work in robotics cover vision and planning, linguistic communication, learning, motor control along with cooperative behavior.
Artificial Intelligence applications for web crawling, data mining, email filtering are the areas around which Informatics revolve.
Marketing encompasses the creation of pertinent, timely, as well as targeted programs for acquiring new customers and reducing the current customer attrition rates.
It encircles a range of areas like intelligent control systems, intelligent design aids, fault diagnosis, integrated systems to facilitate manufacturing, intelligent production systems, design, sales, maintenance together with expert configuration devices.
Dominions which can be captured by competent AI professionals in the field of medicine include interpreting medical imaging, diagnostics, expert systems for supporting physicians, controlling and monitoring in ICUs, designing better drugs, and contriving prosthetics.
The main spheres of work cover control as well as govern autonomous space vehicles along with robots which are too far away from our planet to be handled directly by humans on earth because of transmission delays, and planning as well as scheduling of self-operating space shuttle maintenance.
Further, defense is also a major realm where heavy funds are being invested to utilize artificial intelligence, resulting in the creation of new jobs as well as career opportunities experts in AI.
Typical career jobs in Artificial Intelligence
Software analysts and developers
AI scientists and researchers
AI engineers and consultants
Health-care personnel working with vision restoration devices, prosthetics, hearing aids, and artificial organs
Surgical technicians utilizing robotic devices along with instrumentation
Aviation as well as military specialists working with drones, armaments in addition to flight simulators
Professors as well as teachers at technical and trade schools, vocational centers, and universities.