If that doesn’t exhaust you, imagine spending every day fighting it out to get to the top of every search. With strong search engine optimization (SEO), there’s no fight. Instead, you can use smart strategies to reach the very top.
Unfortunately, too many people are letting SEO myths slow them down.
By ignoring these 12 rumors, you can shove the myths aside and get back on top. Improve your website’s SEO value with a smart strategy today.
HTTPS Doesn’t Help
“Having an HTTP website won’t hurt my SEO ranking.”
Actually, it can.
Google announced that websites without an SSL certificate are considered unsafe in Google Chrome.
Take a look at your website in the URL bar. If it has a lock and “HTTPS” in front of the address, you’re good to go.
This security means no one will obstruct your data. It also tells website visitors you value security (which adds SEO value, too!).
A lot of people will even leave a website when they realize it isn’t secure. Receiving a warning message about security risks doesn’t exactly encourage visitors. The resulting increase in your website’s bounce rate can impact SEO as well.
Meanwhile, adding SSL across your websites tells visitors you play it safe. If your competitors are neglecting their own website’s SSL, taking this step might even give you an edge.
When you’re looking for hosting providers, do your research. Many providers now offer free SSL certificates in addition to hosting services.
Once you add that “s” to your URL, you might start to notice the shift in your SEO ranking.
Exact or Nothing
“My keywords have to appear as the exact match within the content.”
Before the Google Hummingbird update, exact match was key.
Exact match refers to using the word by word (exact) version of your keyword within the content. It also meant avoiding stop words like “the,” “a,” or “of” within your keyword.
Writing this way tended to get a little tricky.
Often enough, the content didn’t read naturally. Google wants to offer its users an easy experience.
Google’s pretty smart. Smart enough to know what you mean, even without an exact match.
Now, Google can recognize the relevance of your keyword within the content.
Keyword research is still as important as ever, though. By researching your target audience, you can determine what their searching. Then, you can create a list of keywords (and secondary keywords) to improve your SEO.
The Hummingbird update didn’t remove the importance of keyword use.
Rather, it just made using keywords a lot easier.
Meta Doesn’t Matter
“Meta tags don’t matter to my SEO strategy.”
Meta tags are added between the opening and closing <head> sections on an HTML page. These HTML tags create snippets for your content in search results.
They also feature your target keyword.
A meta tag includes:
The title tag
The meta description
The meta keyword
After the Hummingbird update, there was a lot of debate about the future state of meta keyword tags.
Without it, Google might pull text from the page’s body copy. Unfortunately, that won’t always include your target keyword. In that case, meta is still important.
Remember, these tags tell searchers (and Google) what your content is all about.
A well-written snippet can attract people to click on your content. If the page fits their search, Google will start to see your content’s value. Then, your high-quality content will start rising in the SEO ranks.
Same Old Local SEO
“I don’t need local SEO for my normal SEO strategy.”
Claiming your business on Google is an important step as you’re optimizing your website. A local listing tells Google and customers where you are. Verify your business to make sure the contact information (and website link) are correct.
However, this step alone won’t increase your SEO rankings.
Instead, make sure your contact information is consistent everywhere. That includes other online listings, your website, and your Google My Business Listing.
Then, get people talking. Have your happy customer’s post reviews on your Google listing.
Local searches lead 50 percent of mobile users to visit the store that same day. Showing interest visitors your previous customers had a happy experience can help attract that foot traffic.
It’s important to note local SEO and your general SEO strategy are separate.
Otherwise, you might miss this step in the process.
Content Is King
“Content is all I need.”
Search engine optimization is an on-going strategy. It’s not enough to just post online. Rather, it’s a continuous process.
For starters, you need to post on a regular schedule. Dumping a ton of content onto your website only to abandon it for months won’t work.
You also need to remain relevant to your readers.
After all, you’re trying to attract website traffic based on Google searches.
So, what are they searching?
This is where your research comes in. If you know what problems your customers are facing, you can use search engine optimized content to offer solutions.
When your content is relevant to search intent, Google takes notice.
Then, you can increase your SEO value and encourage customers to value your business!
Search Improves Organic
“My Google Ads strategy will improve my organic rankings.“
There’s actually no obvious connection between organic and paid rankings. The two of them use different criteria to determine rankings.
Organic search results depend on the index database.
Meanwhile, a pay-per-click ad is ranked based on bidding and quality scores.
Paid ads also allow you to test different campaigns with more keywords.
The results and data you generate from your paid ads can help you strategize, though. For example, these results can tell you what people are searching for. Then, you can optimize your SEO strategy with a stronger list of SEO keywords.
Bye Bye, Guest Blogging
“Guest blogging died out.”
Guest blogging means a guest writer contributed their content to your blog. In most cases, guest bloggers link back to their own website within the post.
For higher SEO value, you need original, relevant content and a strong link profile.
References external links that are relevant to your industry can improve your SEO ranking.
Think about websites like Forbes, Inc., and Mashable. Many of these websites now rely on guest bloggers for unique perspectives and content.
For guest blogging to benefit your SEO, however, it has to be unique. Otherwise, you hit the issue of duplicating content.
Proper guest blogging requires:
Links within the content (not in a bio)
A focus on the readers (how are you helping them?)
Your brand (don’t forget adding your URL as anchor text)
Guest blogging is a great opportunity to improve your SEO value. It’s a chance to make some valuable business relationships, too!
No Need to Stress Speed
“I don’t need a fast website.”
Google wants to give their searchers a positive, convenient user experience.
Waiting for a website page to load probably doesn’t fall under their definition of “convenient.”
Google measures how long your Direct Object Model (DOM) takes to load. This refers to items that are visible on the page.
Faster websites are also easier for a Google organic traffic bot to crawl. If your site slows the bot, less of your site gets indexed.
You can use the Google Page Speed Insight tool to determine if your website is loading too slowly.
Links Died Out
“Links are hurting my SEO.“
You can have the best content ever posted online. Without links, however, your website won’t generate much attention.
Links and content quality impact your website ranking.
Remember, these links need to be relevant to the post and search intent. They should also link back to legitimate, reputable resources.
X Out XML
“I don’t need a sitemap.”
Your sitemap will help Google’s bots find your website content. That makes it easier for the bot to index and rank your website. Otherwise, it might have a difficult time (especially with mobile-first indexing).
You Must Submit
“I need to resubmit my website to search engines.”
Like we said before, Google is pretty smart. It knows how to find your website after it’s gone live. However, you can tell search engines to come back and take a second look.
If you’ve updated your SEO with the newest strategies, it doesn’t hurt to resubmit.
A San Diego SEO expert can make sure your SEO content remains up-to-date with the latest trends.
You Have to Stay Social
“Social media can boost my ranking.”
Posting your content on social media will help you get exposure. That exposure leads to business connections, which leads to links. Those links can help your SEO.
Link building is extremely important if you want your website to actually rank. Here’s everything you need to know about the benefits of link building and SEO.
SEO is the core component for marketing your online business. Without a properly optimized website, you’ll struggle to attract new customers and grow your business’ online presence.
Link building is an extremely effective method of SEO marketing that carries a number of tangible benefits for your brand. Knowing what some of the largest benefits of proper link building are can help you understand the importance of investing time and money in your efforts.
Ready to learn more? Let’s get started!
What is Link Building?
For starters, you need to know what link building is in order to apply it correctly to your business efforts.
Link building refers to external links (on other webpages) that link back to a page on your website. These backlinks show readers (and Google) that your site is a reputable source for information. Think of link building as crafting your online reputation by receiving referrals from other successful companies.
In other words, it’s one thing to link build, and quite another to measure its impact.
Why Should You Link Build?
There are a few key benefits of link building for your business. Understanding what these benefits are can help you track progress over time.
Increased (Targeted) Traffic
External links drive targeted traffic to your website. This is arguably more valuable than organic traffic, since it’s coming from a related source. This way, you know visitors are at least somewhat interested in what you’re selling or talking about, and are more likely to convert to customers or subscribers.
Increased Page Authority
Page authority measures the quality of a specific article on your website. Having a high page authority means that it will show up higher in search engine result pages. This means having external links will pay dividends not only in the traffic they generate themselves, but the additional organic traffic they drive.
Page authority feeds directly into domain authority, which measures the quality of your entire site. Boosting page authority will boost domain authority, so you’ll want to build links for several pages.
Improved Brand Visibility
While this is a more subjective variable, link building is a great way to improve the visibility of your brand. If many other sites, especially larger niche sites, are talking about your site or link back to it, you have a greater chance of ensuring people remember your company’s name.
Of course, brand awareness is not something you can easily measure. You can draw a rough correlation, however. Look at overall web traffic, pingbacks and mentions, social media followings, and measurements of audience engagement that you have available.
Use Link Building to Boost Your Online Business
Link building can be one of the most effective ways to increase your business’ online presence.
For even more information about improving your search engine results and increasing your web traffic, feel free to check out our blog.
When you are starting a website of your business you will always want your website to come on the top of Google ranking. But, this is not easy in this highly competitive world. Initially, you need to consider the number of word count for that.
Keywords are like keys which open up the door to reach the top of Google ranking. Now it depends upon the skills of the writer, how he or she manages to use them to make it relevant for readers. We have mentioned below the core areas on the website in which the keywords should be entered:
They must be used on the whole page.
Keywords must be a part of the anchor text (inbound/referral links create a link from another website).
It must be present in the areas which are targeted most by the readers.
It should be inserted in image alt attributes and also in the heading tags.
Keywords are to be used in anchor text to which the links on your website bring.
They should be a part of the exact address of your particular webpage.
John Mueller approach to word count
An analyst from Google, John Mueller, said that the number of words which you write on your website will not help you get the top ranking on Google. Mueller claims that there are some articles which are extremely lengthy.
Once the website visitors read them they feel like their time has been wasted. So, in simple it is a matter of quality, not quantity. It depends on how well has the content been presented. The content should be good enough and well explained.
Search Engine Optimization plays an important role in this process. The writers who are writing a blog must make sure that they count each word properly. If there are 500 in total and the specific keywords used are more than 10, then naturally in the search results, it will be considered as a good blog post.
However, considering that fact that if an article has 2,000 words and the specific keywords used in it are only 15 words. Then, it is not a satisfactory webpage.
Using related keywords for better Google ranking
When a person makes a search on Google, they do not only use a word but they also type a sentence. For example, if they are searching about ‘hair color’ they might type ‘how to apply hair color, benefits of hair color, side-effects of hair color’.
So, the writers must select somewhere around 1,000-1,500 words for the majority of the topics, because this will give them a chance to write about similar topics.
You always know what you want
The information described is, of course, helpful in determining the word count that will be beneficial for your website. In spite of all that, you know better about your products or services.
It may happen that you are a start-up and have only a few products to sell to your clients; thus, your content may also have less than 1,000 words or let’s say less than 500. You should not be worried, remember that keywords must be smartly used.
That will increase the readability by the users on the basis of your well-written content, despite being a short article. So, remember if you take care of your keywords they will take care of you.
Hiring a lawyer is expensive. Getting the expertise, insight, and experience of a well-trained lawyer will cost you more than you may be able to afford. However, your right to justice should not depend on your financial status. If you have been in an accident caused by recklessness, negligence, or incompetence of another, then you have the legal right to sue for damages. Your best option may be to hire a law firm that offers a no win no fee payment option.
7 Things You Should Know About No Win No Fee Law Firms
Before you sign a contract with a no win no fee law firm, there are certain facts you should be aware of. Here are 7 of them:
The proper name
“No win no fee” is a catch phrase that is simple and easy to remember. It refers to what in legal parlance is called a Conditional Fee Agreement. You will see it referred to as such on the contract you sign.
The most common CFA cases
Slip and falls, negligent car accidents, and other types of personal injury cases are most compatible with a CFA. These cases usually involve a small dollar amount and require little risk on the part of the attorney. More complicated cases may require the law firm you hire to invest large amounts of money and resources and are thus not as good for a CFA arrangement.
A good case
To find a lawyer who will take your case on a no win no fee basis, they must be convinced that they can win it, or at least that the respondent will settle for a certain amount of money. The more experienced firms will know readily when the facts of a case support such an outcome. There are cases in which a certain amount of work is required to determine whether a claim is likely to succeed.
You should consider taking out an “after the event” insurance policy. This covers the payment of the respondent’s case should your case not succeed, and you are ordered to pay their fees. Indeed, your own lawyer may ask you to take out such insurance to cover their fees should the case not go as planned. You may be able to work with an insurer who will defer payment of the premium to the end of the case.
Private investigators, forensic specialists, and other technical experts may not be willing to defer their fees. They may demand payment up front or soon after they have delivered their services. Some lawyers pass this expense on to their client. You should sort this out before you sign with a lawyer. You don’t want to be surprised by a huge bill well before the case is settled.
Offers to settle
Under the terms of a CFA, the lawyer assumes all the risk. If the person you are suing makes a settlement offer, your lawyer may decide to accept it without consulting you. This can be done if it is stipulated in the contract you signed with them, and many no win no fee lawyers will put this condition in.
What your lawyer can charge
Your lawyer can charge a success fee of up to 100% of their fees. This must be paid by you. If the court is aware of this charge, you may be able to claim a 10% increase in the damages awarded to you. You may also be awarded a judgment that includes your award plus attorney fees.
The Advantages of No Win No Fee Agreements
Working with a firm like No Win No Fee Foyle Legal may be your best hope of getting compensation for an injury. If you can prove that the accident owed to the recklessness or negligence of another person, then you should press your claim.
You should not have to exclusively shoulder an injury that has led to high medical bills, loss of wages, and prolonged pain and suffering. Hiring an attorney who will work under a CFA agreement will give you some flexibility in pursuing your suit. The important thing is to find a lawyer who is willing to offer clear and reasonable terms.
You are an alert and careful driver. When you get on the road, the safety of your passengers and fellow drivers is your top priority. Not everyone has this attitude. Indeed, some drivers believe that traffic rules and regulations don’t apply to them, and that they can drive in whichever way suits them. Such careless drivers inevitably cause accidents. And if the recklessness of a careless driver has led to a car crash that has caused you injury, you do have legal options.
Why You Need a Lawyer
Your first move after a car accident should be to contact a lawyer, such as the ones found at the Potts traffic law firm. You need someone who will be on your side and advocate for your interests. During the first consultation, the lawyer will ask you to recall specific events that occurred before the accident. They will also ask you about your current state of health and what the doctors say about your future. These statements will form the basis of the legal strategy.
7 Things to Know if You Have a Careless Driver Case
The facts of your case will determine how your lawyer will proceed. However, there are some things you ought to keep in mind. Here are 7 of them:
Speak to a lawyer before your own insurance company
Even if the accident was the fault of the other driver, you will need to report it to your insurance company. You should speak to an attorney before doing so. Remember, the insurance company does not have your best interests at heart; it has its own. Your lawyer will advise you of your rights as a policy holder.
Always undergo a physical examination and keep hard copies of the medical documents
You should go straight to the emergency room after an accident. Even if you do not feel as though you are badly hurt, you should be examined by a trained professional. They may detect something that you cannot see. You should ask for a hard copy of their diagnosis and remedies. These will be important documents in any future legal action.
Never accept the first settlement offered to you
The insurance company of the driver responsible for the accident may offer you a low-dollar settlement. You should allow your lawyer to review it first. If the sum offered compensates you for your medical expenses, loss of wages, and pain and suffering, then your lawyer may advise you to take it. If it doesn’t, then you may need to file a lawsuit.
Always speak through your lawyer
You should refer all communications related to the case to your lawyer. You should allow your attorney to act as your spokesperson. It is important to avoid any comment, statement, or suggestion that could undermine your case.
Recognize the severity of your injuries
If the car crash has caused severe injury, then you must recognize this immediately and act on it. If you have had to undergo a succession of invasive surgical procedures or have sustained a permanent disability, the action you take against the person responsible should reflect that.
You may have to sue to get the compensation you deserve. However, the case need not go to trial. Your attorney may be able to present enough evidence against the respondent to get them to offer a just and reasonable settlement.
Minimize the time you spend on social media
Until your case is resolved, you should minimize the amount of time you spend on social media. The lawyers and investigators on the other side will scour your social media pages looking for stuff they can use against you. Posting pictures on Facebook, Instagram, and Twitter of you out with friends and family may suggest that you are not as injured as you claim to be.
Be wary of unsolicited text messages
You should also be wary of telephone calls and text messages that are from numbers that you do not know. The other side may try to get you to make a statement or commitment that can undermine your case. You should carefully screen all such communication so that you know exactly who you are dealing with before you respond.
You make it your business to be safe and cautious when on the road. You follow all traffic rules and regulations to the letter, and you are alert and conscientious when driving. Sometimes this is not enough. There are people on the road whose recklessness is so flagrant that they should not have a driver’s license. If such a person has caused an accident in which you were injured, then you should take legal action against them.
7 Things to do After a Car Accident
A car accident is a terribly jarring, disorienting, and confusing experience. If you have been in an accident, it may take you some time to recover your bearings. Once you have done so, you should take the following actions:
Check yourself and your passengers
You may not know straight away if you are bleeding. That is why you should rub your hands over your body to see if there are any wet or sticky spots. You should also check the status of the passengers in your car.
Call emergency services
You should call 911 immediately. Do not assume that the persons in the other car or witnesses to the crash will do it. The operator will dispatch police, fire, and ambulance to the scene even as they speak to you.
Check the status of passengers in the other car
If you are conscious and mobile, you should go over to the car to ensure everyone is okay. If there are injuries in the other vehicle, you should tell the 911 operator about them. Try to give as much detail as you can.
Exchange information with the other driver
You should exchange personal and insurance details with the other driver. You need not say anything that acknowledges fault for the accident. Nor should you blame the other driver for it. The best move is to keep silent and tell your story later to the appropriate person.
Take photos of the accident
Using your cell phone, you should take as many pictures as you can of the damage done to your car. You also want to get photos of the accident scene. This is important documentary evidence, and it can be used in any future legal action.
Get yourself examined
You should go immediately to the emergency room. Even if you do not feel as though you are seriously hurt, you should have yourself examined by an ER physician. They may detect a problem that cannot be seen by the naked eye. Before any wounds are bandaged you should take a photograph of them. The hospital staff will show you how to do so safely.
Call your lawyer
As you recover from your injuries, you need to think about the future. The first step should be to call a lawyer. You should call a lawyer even before you contact your insurance company to report the accident. It is important to remember that your insurance company is most interested in doing what is best for them. Your lawyer has your interests at heart and will advise you of your rights as a policyholder.
How an Accident Lawyer Can Help
Brisbane accident lawyers are trained to gather the evidence and employ the law to get justice for people who have been injured in accidents. If recklessness or negligence of the other driver led to the accident which injured you, then their insurance company should be made to compensate you for medical bills, lost wages, and pain and suffering. Indeed, they may offer a sum of money that does exactly that. If your lawyer deems their initial offer acceptable, then they may advise you to take it. If the money is not enough, then you may have to file a lawsuit.
Such a suit need not go to trial. Your lawyer may be able to present enough evidence against the respondent to get them to offer a new settlement—one that is commensurate with all that you have suffered. If you are forced to go to court, your lawyer will need to prove that you were in an accident, that it was caused by the recklessness of the other driver, and that you are owed a specific amount of money in damages.
Some people take their right to have a driver’s license for granted. However, for others, obtaining and keeping a driver’s license is a struggle. Read on for a list of reasons why a driver’s license might be suspended. This article will also give advice on how to get your license reinstated.
Failure to Pay Child Support
Laws in each state are different, but each state will revoke a driver’s license and refuse to issue another to a driver who owes child support arrears. However, your license will not be revoked for nonpayment of child support as long as you’re current on your payments. If you cannot make a payment, arrange to pay at a later date or else ask to have the payments withdrawn directly from your paycheck.
Failure to Appear
If you get a traffic violation and fail to pay your fine or appear in court, your license may be suspended. To avoid this, pay all fines you incur as soon as possible. If you cannot pay on time, call the court and explain your situation. Ask if they have any hardship policies. If not, try to get an extension so that you can pay the fine later.
No Vehicle Insurance
In every state, it is against the law to drive without insurance. If you are caught driving with no insurance, your driver’s license can be suspended. In such a case, you would have to pay a fee to have it reinstated. In some cases, the Department of Motor Vehicles may require you to get an SR-22 in order to get your license back, especially if you’re involved in an accident while you are uninsured.
Driving Under the Influence
Being caught driving under the influence of alcohol or another drug can also result in a suspension of your driver’s license, even after you have served your time in jail. If you are arrested for DUI, pay your fine ASAP. Some states also require you to attend DUI school. To get your license reinstated, pay your fines and attend DUI school. Make sure you are in compliance with all the laws in your state. To avoid this situation altogether, never drive under the influence.
In many states, teen driver’s can get their licenses suspended for poor school attendance. If you are a teen, be sure to attend school regularly. Make sure any absences are explained in your school records. Some teens aren’t aware that their license has been suspended until they are pulled over by police or involved in an accident. Typically, when a person has his or her license suspended, they receive a notice in the mail. If you receive such a notice, take it seriously. Call your local DMV to find out what you must do to have the license reinstated.
Too Many Accumulated Driving Points
In many states, you rack up points for each traffic violation you receive. If you get too many violations in a short timeframe or if you fail to pay the tickets, your license may be revoked. To avoid this, follow all traffic rules. Observe speed limit restrictions and don’t park in restricted areas. Fleeing the scene of a crime, causing an accident and reckless driving will also add points against your driver’s license.
A person convicted of a drug charge may also have his or her license suspended, regardless of whether the offense involved driving. In many states, the offender would lose the license for six months to one year. However, in some cases you may be able to apply for a hardship license so you can drive to work or make other necessary trips. Check with your state’s DMV or contact Traffic Lawyers CNG to learn more about the laws where you live.
The best advice to follow in regards to keeping your license is to follow all driving laws and always have current vehicle insurance. Do not drive while distracted or under the influence. If your license is suspended for any reason, contact the DMV to learn what you must do to have it reinstated.
According to statistics, about 80% of the online population view the web through their mobile device. In this view, Google has recently decided to slash the websites that are not optimized to these little screens. As such, it’s important that you see to it that your website can be viewed even on phones. Here are some digital marketing tips that startups can try now:
Long Tail for Traffic
If your blog posts are already two months old, you will notice that it will gain around 80% of the website traffic. This kind of blogging will provide you with much traffic. As such, the next time you invest in your traffic, make sure that you keep this tip in mind.
Use the Ads Manager
Advertising is now important for the digital marketing agency to reach a wider range of people, especially when you use Facebook marketing. If you’re into Facebook Ads, you can try testing various ads and segmenting your target audience. By using the Ads Manager, you can surely get the best results.
The Ads Manager is a management tool and a free page available on Facebook. You can optimize it when you’re using the Google Chrome browser. Moreover, when you use Power Editor, you can experience optimized bidding. You can have easy to customize marketing strategies, central place for your adverts, and accurate platform targeting.
Enhance Your LinkedIn Account
If you wish to market your business, you can also add more information to your LinkedIn Profile so you will stand out above the rest. On the other hand, you don’t have to make it exaggerated. You can just put some bullet points or arrows underneath your core skills. Just point the key abilities that you have so the clients can easily spot them.
Moreover, you can customize your LinkedIn profile and add backlinks to your website. First, you can add your site address to the default text ‘my website.’ However, you can change this to any text that you would like to have. For example, you can write a marketing company, which can give your business an SEO advantage. To do this, simply edit your contact details. Choose ‘other’ on the site option, and then you can edit the description down below.
Make Auto-Responders to Subscribers
If you’re asking your audience to sign up to your bulletin or , you must thank them after registration. As you say thanks to them, they will feel that they are valued and they will know that you’re committed to doing business with them.
There are various email tools available on the internet for the digital marketing agency which can help you create auto-responders. With this, you can create a nice message to your subscribers. Perhaps you can include a discount or coupon to capture their interests even after signing up.
Use Twitter Ads to Create Brand Awareness
Twitter Ads can help you establish your online presence with regards to one industry. You can make a Tweet to market against your competitors. This can attract more clicks, traffic, and convert sales on your business.
A good marketer would prioritize generating traffic to your site. After all, you will need a lot of traffic to convert them into leads and customers.
But what if we tell you that you can generate leads regardless of the site traffic that you get?
Facebook advertising allows you to collect leads for your business using the most popular social network in the world!
In this post, we will share with you the ten secrets of making a Facebook ad that converts and drives leads for your business well.
1. Understand Who Your Audience Are
Before you run any marketing campaign, it is best that you know and understands who your audience are. This includes the following information (remember to consider only what matters for your business):
Source of information
Hobbies and interests
With the online tools available nowadays, like Facebook Audience Insights, it is easier to conduct your market research more than ever. Moreso if you have a pool of existing customers.
Just because you already have the results of your market research does not mean you already know your audience well.
Facebook mine user data from a lot of sources. This includes your online activities (i.e., the pages and content you interacted with), your location, the information you share with businesses, the apps connected with your Facebook account, and many more.
Hence, it is best to choose a niche interest when making a Facebook ad.
Say, you own an interior decorating business. You should not just go for people who are interested in “home decor.” You may opt to target people who are interested in “interior design studio,” “modular furniture,” “kitchen cabinets,” and the likes.
You may also use the Audience Insights tool to explore audience criteria. And do not forget to target people who like your page, as these are people who already trust your business.
3. Create Separate Campaigns
What makes an ad convert well is when it answers a particular pain point. This is also the reason for understanding who your audience is essential.
Sure, they share the same interest. But that does not mean they have the same issues. Their pain points are unique, depending on the scenario.
Thus, you should create separate campaigns for each scenario before running it. Your campaigns should be based on your audience’s characteristics and challenges.
Just be careful of any audience overlap. Otherwise, you will run the risk of one person seeing two different ads with different offers from you.
To avoid this, you can use the Audience Insights tool and see if any person is part of multiple audiences.
4. Track Your Conversion Pixels Right
Do you know what’s worse than not tracking your conversion? It is not tracking them accurately.
When running a Facebook ad, you will be required to generate and install a conversion pixel. It is a website code that collects data to help you track conversions from your Facebook ads.
You can use these collected data to optimize your ads, build a targeted audience for future campaigns, and remarket to people who made any interaction on your site.
That said, it is essential that you select the right conversion pixel for your campaign. Also, make sure that it is correctly installed on your website.
You can choose to check your Pixel dashboard every so often to know that it is firing when triggered. Or you can opt to check your checkout or thank you page’s source code and then do a search for “Facebook Pixel.”
5. Sell a Solution, not a Product
Richard Branson once said, “To launch a business means successfully solving problems.”
Therefore, your ad copy should not focus on what your products do. Instead, tell them how your products can help them solve their problems.
This is also the reason you should know your audience well. Dig down into their dilemma and figure out how your products and services can help. After all, people do not read ads. They only read what interests them.
6. Customize Your Landing Page
If you are new to running a Facebook ad, chance are you have redirected your traffic to your homepage. However, your ads will run better if you pair it with a customized landing page.
Just like Google Adwords, Facebook analyzes your ads and gives a Relevance Score. This score is based on the relevance between your ad copy and the destination URL.
The best ways to get to a high Relevance Score are:
You already have a web page that matches your copy and allows for conversion; or
You have a custom landing page that is aligned with your ads
High Relevance Score results in better ad delivery and seamless user experience.
7. Conduct A/B Test
The cool thing about running a Facebook ad is that you can run multi-variate testing while your ad campaigns are on-going.
But just like with any A/B Testing, you should only test one element at a time. For example, run two identicals ads but use different calls-to-action.
That way, you will know which elements of your ads are working. No need to wait until the end of your campaign to know which ads bring in the most conversion for your business.
8. Provide a Better Offer
Imagine this scenario: You have similar products from competing brands in front of you. Which one are you going to pick up and why?
Most of the time, what breaks the tie between similar products is the price or offer.
To leverage it to your advantage, spy on your competitor’s ads. You may even use tools like AdEspresso to do this. And then undercut your competitors by giving a better offer.
If your competitors are offering a 10% discount, give yours at 15%. Do they offer free shipping for a certain minimum amount? See how you can make a better offer to beat that.
Just keep in mind that your offer should not compromise the quality of your products or services. It should not hurt your business’ bottom line either.
9. Be Transparent With Pricing
Being upfront with your pricing sounds counterintuitive. However, it can help you from burning ad money.
It is essential that you are transparent with your pricing when selling products through Facebook ads. That way, those who are not willing to pay your price will be discouraged from clicking your ads. Those who are ready, on the other hand, will be more likely to convert.
10. Always be Retargeting
It takes more than one interaction before you can nudge a customer to buy your product or hire your services. However, showing the same ad over and over can be annoying. Worse, users may even hide or report your ad.
The people who already clicked your ads visited your websites and interacted through your content already took the steps in the right direction. For example, people who saved some items on their online cart but did not check out.
Thus, you should target them with a new campaign that can help push them further down the conversion funnel.
It is essential that you find ways on how you can take advantage of Facebook ads. This includes understanding your target customers’ pain points and how your products or services can help alleviate it. That way, you will know how you should direct your Facebook Ad campaign.
About the Author
Kevin Urrutia is the founder of Voy Media (https://voymedia.com/), a Facebook Advertising Company based in New York. He is dedicated to helping businesses triumph over the everchanging marketing landscape through the effective use of one of today’s most effective marketing platforms – Facebook. He crafts results-oriented solutions that are tailor-fit for each client his team works with.
The dynamics of finance are intricate at best. They’re so complex, in fact, that individuals often seek financial counseling from institutions such as Northeast Wealth. Financial advisors are savvy sources for those who are looking to navigate, manage, and maintain their monetary assets. Much like financial affairs themselves, finding a suitable financial counselor can be tricky. While shopping the market for a viable prospect, here are some attributes you should be on the lookout for. Any financial counselor worth their salt will boast the following qualities.
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Financial advisors don’t begin their career with a portfolio of clients. It takes time to amass a diverse clientele. It can take so long, in fact, that some get discouraged and bid their once-desired profession a bittersweet farewell. In order to succeed, a financial counselor must be determined. With time, their persistence will lead to immense industry triumph.
Leadership is a skill that many desire but few possess. Leaders inspire change and hold the power to move mountains. These capabilities play a pivotal role in financial counseling. With that said, financial mentors generally possess an air of superiority. However, striking a balance between being dictatorial and assertive is where some miss the mark. The counselor you employ should radiate confidence without being overbearing. Any financial advisor who leads with an iron fist will no doubt use strong-arm tactics. In the hopes of avoiding this unfavorable reality, it’s wise to select someone who’s a reputable leader.
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