Your Employees Could Be A Gold Mine.
Extract The Gold Dust Buried Within To Grow Your Business.
Are You Getting The Most From Your Employees?
I expect you have never thought of your employees as a Gold Mine?
But your employees could be a gold mine.
Buried within your Gold Mine could be tons of valuable Gold Dust which, if extracted right, could be used to grow your business, your sales and your profits.
But, as any good miner will tell you – you must open up the mine in order for it to give up its riches.
I Want To Share Two Methods To Grow Your Business.
In all my businesses, I have always thought of my employees as Gold Mines and I have often used TWO METHODS to open this mine to yield the Gold Dust contained within.
If you employ people within your business, you must think to use the same TWO METHODS to extract your own Gold Dust.
Two methods that, if used right, should boost your business, your sales and profits.
But first I want to ask you a question.
You might be the boss of your business and quite possibly the founder, but do you understand your business better than your employees?
I expect you might well answer “yes”
But is that really the right answer?
I would suggest the answer should really be “No”
As the person running the business, it is quite likely that your culture and your philosophy is stamped onto it.
It might even be an extension of you and your personality.
But, in my experience, business owners can become ‘blinkered’ and short sighted about their businesses, seeing their businesses only through their own eyes.
In many ways this can be of benefit to the business but not always.
Others Could See Your Business Differently
Others within your business could well see your business differently to how you see it.
Your employees, for instance, will be able to observe you within your business and how you run your business, and they will quite possibly see things differently to how you see yourself and your business.
Have You Asked Your Employees What They Think
But have you ever asked your employees what they think of your business?
Quite possibly your answer will be “No”
In my experience, very few business owners have done this – especially owners of small businesses.
Many don’t think that the opinions of their employees are valid and appropriate, and some owners are even frightened to ask, as they are fearful of what will be said.
The Most Important Opinions Are Those Of Your Customers
The most important opinions are, however, those of your customer; these determine whether a customer buys from you or not.
But how well do you know and understand the views of your customers?
Again, quite possibly, the answer could be “No”, again, if you answer honestly.
In my experience, most business owners could improve their understanding greatly.
Most Owners Would Learn Much By Asking Their Employees
Most employers would learn much by asking the opinions of their employees.
Your employees are nearer to the ‘coal face’ than you are.
Many would have direct contact with your customers and would almost certainly have better contact with your customers than you do.
They will consequently understand the needs, wishes, desires and views of your customers well.
You Need To Know The Views Of Your Employees & Customers
When you ask your employees for their comments, you will not just get your employees’ views but, almost certainly, you will get the views of many of your customers, too.
By asking your employees, you will could get views from two important and valid sources.
These views will be Gold Dust to you.
These views and opinions would definitely be something you should know about, if you are to keep growing your business success.
These will be the equivalent of Gold Dust, giving you the knowledge to improve your business and the opportunity to increase your sales and profits.
With Gold Dust in mind, let me share two methods with you that I have often used to obtain this Gold Dust contained within my Gold Mine.
Method 1 involves primarily the personal views of your employees
Method 2 should involve a combination of both employee and customer views
Method 1 involves periodically asking each employee individually a number of questions to gauge how they are thinking about their position and their job within your business and what they are thinking about your business as a whole.
Here are some questions that I have asked in the past and which have always created some good interaction:
Which part of your job do you like best?
Which part of your job do you like least?
How could your job be improved?
How could you become more effective and more productive in your job?
What ambitions do you have within the business?
How long do you plan to be employed within the business?
Do you feel you have been trained right for your role within the business?
What training would you like to improve their skills?
Do you feel your skills are being best used within the business?
What qualifications would you like to acquire within the business?
Do you feel the team within the business runs as a team?
How do you feel the team could work better?
Do you feel the leadership provides the right leadership?
Do you feel inspired and motivated by the leadership?
Do you feel encouraged and motivated to keep improving yourself within the business?
Do you feel you can easily talk to the business leaders?
Do you feel you can suggest ideas that would benefit the business?
Do you feel you are listened to by the business leaders?
Do you feel that your ideas are used within the business to grow it?
Do you feel appreciated by the business leaders?
Suggest three ways to improve the business
You could ask all or some of these questions and, quite possibly, you could think of your own, as appropriate to your business organisation.
It is good practice to issue a version of this questionnaire to your employees once a year.
With the answers in, you can either review the findings individually or collectively in a group or both.
I have done both and I have always learned much from the process and, indeed, have my employees, too.
The Process Can Stimulating & Invigorating
I have always found the whole process very stimulating and invigorating, for myself, and I know for certain for everyone else involved within the business, too.
Every time that I performed this exercise, the business and the team always benefited greatly.
The second method involves asking a separate set of questions that could provide you with a good insight into how your employees think your business can be improved.
Remember earlier, I said that your employees are at the ‘coal face’ of your business and are probably closer to your customers than you are.
Again, with your Gold Dust in mind, you could ask the following questions:
How do you think the business could be run better?
What do customers say about our products?
Suggest three ways to improve our products or services?
Could you suggest products or service that we could offer but presently don’t?
Could you suggest products that have been requested by our customers?
What do customers say about our customer service?
Could you suggest three ways to improve our customer service?
What do customers say about our customer experience?
Could you suggest three ways to improve the customer experience?
What do customers say about our pricing?
What is your view on our pricing?
Could you suggest three ways to improve customer contact?
Could you suggest three ways that we could improve any aspect of our business?
This is a generic list of questions that you could ask your employees and, again, you could probably think of others, appropriate to your business organisation.
The best process is to ask questions that are specific to your business and your products.
For method 2, I have found the best approach is to ask just 1 or 2 questions only at a time to get the best response and the best ideas.
Asking just one or two questions is a good way, as it achieves the best engagement from the employees and it reinforces their focus.
Discuss Ideas As A Group
I also found that when discussed as a group, a good dialogue and good ideas evolved – better than when discussed individually.
One note of caution here, though, the more reserved employees often made the less contribution to the process but often presented some of the best ideas.
Both Methods Can Yield Good Ideas
I have always found both methods to be very informative and I have always found the suggestions and ideas from my employees very constructive, very useful and, when implemented right, have made a great contribution to the growth of the business.
Employees Like To Feel Valued
Most employees like to feel valued and they like to feel part of the business and part of the decision making.
The process involving these two methods nearly always creates other additional business benefits, worth mentioning here, too:
Employees feel their voice is being heard
Employee loyalty can be enhanced
The business team can become closer with a stronger tie
The owner/employee bond can become strengthened
The company culture can be reinforced
Many employees also like to be able to excel in their roles and this process can give them the inspiration and opportunity to do this.
You Will Certainly Receive Some Good Ideas
Almost certainly, you will receive some good ideas and suggestions and you could be surprised by the quality of these.
You should always implement the best ideas suggested as this will make your employees feel the process is working. If you do not use their ideas, you do risk de-motivating your employees.
Let Your Employees Take Ownership
When a certain employee suggests something good, give them ownership of the idea and the role and responsibility to introduce the idea into the business with your support and encouragement.
In my experience, employees are often very keen to take and perform this role and I have often been surprised by the level of motivation and confidence created, correspondingly.
You May Not Like Some Of The Truth
At first, you might well learn some uncomfortable truths about yourself and your business but it is important not to take these personally but to accept them in the spirit that they are offered.
Most Employees Want To See Their Business Flourish
In my experience, most employees wish to help to improve the business that they work for and to help grow it and to feel inspired and motivated within their roles within the business.
Open Your Gold Mine & Extract The Gold Dust
I guarantee if you use these two methods right, you will become the proud owner of a very fruitful Gold Mine, yielding much Gold Dust, with which, you should be able to grow your business.
Exploit Your Gold Mine
If you employ staff within your business, think about your Gold Mine and the Gold Dust buried deep within. Your employees could be a gold mine.
Mine the Gold Dust and use it to grow your business.
Your Employees Could Be A Gold Mine
Please use these methods within your business and please tell me how you get on,
Best of luck
If you wish to discuss these methods with me further, please email me at firstname.lastname@example.org or contact me below.
Want To Slash Your Marketing Spend?
Use Word Of Mouth.
Word Of Mouth Can Be Very Powerful In Spreading The Word About Your Business & At Growing Your Business
In 30 years in business, I have created massive sales using one very powerful marketing method that has cost me nothing to implement.
Many business owners know about this same method but very few use it to great effect and I have yet to meet anyone who has used it as effectively as I have done with the same incredible results.
In this article, I want to share this method with you and I want you to use it to drive up your sales, too.
Word Of Mouth Is Very Powerful
I am sure you know that Word of Mouth can attract new customers, but do you know that if you make it your main marketing tool, it can be incredibly powerful in driving up customer numbers and sales in your business?
Your customer numbers and sales can literally be catapulted if you repeat my strategy.
Word Of Mouth Creates Trust
Word of mouth works well because it conveys trust.
When a recommendation about your business comes from one person to another, it conveys trust to the second person, and generally people buy when they have trust in a business, its service and its products.
I have been in business a long time and have started and run several businesses and I have always used WORD OF MOUTH as the biggest part of my marketing strategy.
Yes, not just part of my marketing strategy but the biggest part!
I have Included Word Of Mouth In My Marketing Strategy
Every Business Plan that I have ever created has included it.
As part of my marketing strategy, I have gone out of my way to make everything about my businesses, my products and my customer service really excellent, creating an excellent customer service and making my customers happy and excited.
Then, through this excitement, I have got my customers to tell others.
This strategy has worked really well in every one of my businesses and if you were to set the same strategy, you could achieve the same.
I have written about creating an excellent customer experience and making your customers happy, previously in two blogs. You can read them here:
Provide an excellent customer experience and you would never have to search for customers againBoost your business success by making your customers happyWord Of Mouth Saves Money, Time & Effort
In my in businesses, I have spent very little on marketing and advertising because of Word Of Mouth. In fact, I estimate my expenditure has been just 0.005% of total sales generated.
Now that is cost effective!
But anyone can do the same - I am absolutely certain ANY business could create the similar return on investment too.
Your Customer Ambassadors Do The Marketing For You
When you excite a customer enough to make them repeatedly tell their friends and associates, they become what is often known as a ‘Customer Ambassador’ - they become unofficial ‘Ambassadors’ for your business.
Many customers don’t know they are called that and many will not realise the function they are performing for you.
But every time one of your customers tells another person about you, they are doing your marketing for you.
And, importantly for your marketing budget, they do not get paid for this either, making this process very cost effective.
Many Owners Are Too Busy For Marketing Their Businesses
The one comment that I frequently get from small business owners is they do not have time to market their businesses.
But if every business owner set a deliberate marketing strategy of making their customers really happy and very excited through offering and delivering an excellent customer experience, they would not have to worry about marketing their businesses.
Their army of unpaid ‘Customer Ambassadors’ would do it for them, while they get on with other stuff, saving them time and effort.
Surely that must be very attractive to every business owner.
Set A Definite Strategy As Part Of Your Marketing Plan And Your Business Plan
Please repeat what I have been doing for years and think about setting a definite strategy of creating unpaid ‘Customer Ambassadors’ by making your customers so excited that they will tell everyone else about your business.
Do the following to create your own WORD OF MOUTH strategy:
1. Decide that you will create an army of ‘Customer Ambassadors’
2. Decide that you will make your customers really happy & excited
3. Decide that you will offer the very best customer experience possible
4. Think how you can make the customer experience as excellent as possible
5. Look at everything you do in your business and make it excellent
6. Look at the customer journey through your business from when they first become aware of you, through to the buying process.
7. Look at every customer contact point and make sure every point is an excellent experience for your customer.
8. Send your customers away so happy and excited, that they want to tell the world.
The place to start is to first decide that you will create ‘Customer Ambassadors’ by making your customers really happy and excited enough to tell others by offering the very best customer experience.
Ask Yourself Three Questions
Then, try to think as the customer thinks and ask yourself three crucial questions:
“What would I want if I was my customer?”
“If I was my customer, what would give me a good customer experience?”
“How could I excite myself, through my business offerings, if I was my customer?”
Try asking these questions of your existing customer, friends and colleagues, too.
You should then make a list of the possible answers and think how the answers apply to everything that the customer experiences within your business.
Make A List Of Every Customer Contact Point
Make a list of every customer contact point for your business and appraise each point with an honest score from1 to 10, where 1 is the lowest and 10 is the highest or is excellent.
To make your customers happy and excited you need 9/10 for each contact point. For customer contact points that score less than 9, look to see how you can improve these and achieve excellence in everyone.
Then apply the answers from the questions above to each contact point along with other improvements that you think will be appropriate until you can achieve scores of 9 to 10 for each.
Monitor The Results
Finally, you must monitor the results to make sure your WORD OF MOUTH strategy is working.
You need to ask your customers for their opinions on what you are offering and delivering and how they perceive the improvements that you have made.
Hopefully you will get more positive comments about your business and you should gradually see new customers coming to you, as a result of the extra word of mouth generated.
Give It A Try Now
Give it a try now – I am certain, if you can do things right, you will see word of mouth start to work for you, increasing your customer numbers, growing your sales and decreasing your marketing costs.
If you wish to talk to me more about this article, please contact me below or email me at email@example.com.
Be A Business Success By Copying Other Successful Businesses.
Want To Boost The Success Of Your Business?
A Method Guaranteed To Bring Business Success.
If you are running a business or you are planning on starting a new business, I am sure you want it to be as successful as you can make it.
There is one simple process that can boost the success of any business, but so many business owners don’t think to use it.
Many don’t even know about it.
But if it is done right, it is guaranteed to work.
Here in this report, I want to share with you the method I used to create a great start to my first business. I am certain if you use the same method, your business or your startup could be greatly enhanced as a result.
Originally, I Was Told I Would Not Succeed In Business
When I first started in business, I was told that I would not be a business success and that I would fail and that I should forget the idea.
This got me thinking and wondering why some businesses were successes and why some businesses failed and why some entrepreneurs were massively successful and why some entrepreneurs were not.
I decided to research business success and business failure and to see if there was a trend.
This was back in 1980, when there was no internet, so the process was not as easy as it could be now, but I decided to talk to as many business people as I could and to research their businesses, their business models, their business strategies and their levels of business success.
A very strong trend emerged
1) The most successful businesses owners and entrepreneurs were those with a strong positive mindset and attitude, generally.
2) The least successful business owners and entrepreneurs were those with weak, negative mindsets.
In short, I observed that the stronger and the more positive the mindset, the greater the business success.
But this was only true if the strong mindset was applied right.
A strong positive mindset and attitude did not guarantee success.
The most successful in business were those who applied their strong mental attitudes best in their thinking and in their actions. In other words, the entrepreneurs who were able to adopt the smartest thinking and the smartest actions.
Thirty plus years later, I can say that this observation is still true and, importantly, it is not just my observation, as it is also supported by The Harvard Business School and many of the other global business schools, who consistently report that their most successful candidates are those with the strongest attitudes and not necessarily the best grades.
I have written about this previously in four of my other blogs, namely:
Become One Of The 10% Most Successful In BusinessHave A Strong Positive MindHave Smart Business ThinkingHave Smart Business Actions
Please have a read of these, if you have not already done so.
When I did Start, I Was Ready To Start
I eventually started my business in 1984, but when I did start I was ready to start.
I knew how to succeed in my business and I knew how to avoid failure.
I not only researched the most successful entrepreneurs in business and understood why they succeeded but I also copied many of their successful business ways, strategies, and methods.
And, I also researched those entrepreneurs who had failed and understood why they failed and made a conscious effort to avoid their ways and methods.
I changed My Mindset And Attitude
One of the most important things that I did was to change and strengthened my mindset and my attitude and I learned how to think smartly and creatively.
Again, previously, I have written about this in two of my other blogs:
7 Ways To Achieve A Positive Attitude8 Ways To Beat The Fear Of FailureI Researched My Competitors
My research also took me to investigating my potential competitors, in great detail, and to looking at their business strategies and business models. I worked out which business strategies and business models created their business success and worked out which strategies and models were not so successful.
When I started, I designed my business around the strong parts of my competitors’ business models and I avoided the weak parts and the parts that were obviously not working.
In other words, I copied the best parts of my competitors’ businesses and avoided the bad parts.
But also, importantly, I did not just look at my competitors, I researched other businesses outside my niche and investigated both successful and unsuccessful businesses.
As with my competitors, I included the best parts into my own business and avoided the bad parts.
History Is Full Of Examples
When you look back at the history of starting and running businesses, there are loads of examples where SUCCESS IS SUCCESSFULLY COPIED.
It goes on all the time.
And, the reason is simple - it works.
Every successful business does it.
In the 1960’s, McDonald’s were very successful in the U.S. with their take-away burgers. The founders of Burger King could see the success that McDonald’s were having and wanted to start a similar business.
But they did not rush in.
They took their time and they did their HOMEWORK first.
They studied the most successful McDonald’s outlets and learned about the methods of trading that they used, the products that they were selling and the customers who bought these products.
They did much of this research by literally visiting McDonald’s outlets and sitting inside and outside the busiest outlets.
They then simply watched what went on.
With their research complete, they then started their own outlet a very short distance from the busiest McDonald’s outlet and it proved a great success for the first Burger King.
Not only did the founders do things in a similar way, but they offered a similar product to McDonald’s, and as they started close by, McDonalds customers would see the Burger King and visit.
Burger King took a significant number of McDonald’s customers.
Burger King Were Smart
But Burger King were smart – they looked at the business model for McDonald’s and they copied it, but, importantly, they thought creatively about it and asked themselves one very important question:
“How can we make this better?”
They Made Subtle Changes
They made small changes to the business idea, business model and the products offered, which proved to be very popular with their target customers.
One distinctive change was offering relishes and sauces with the burgers, which is something that McDonald’s, at the time, were not offering.
You might think this was very bold starting a similar business on the door step of your competitor. But it worked – look at Burger King now.
I started In A Similar Way By Copying Other Successful Businesses
My first business was a pub.
But instead of just taking over the pub and trading, I looked at the other pubs in the area. I would visit the most successful pubs, buy a drink and sit and watch.
After several months, I understood which customers, I should target, what food and drinks were popular, what prices to charge, what customer service to provide and what customer experience to create.
When I started to trade in the pub, everything learned was put into place and within a year, the pub was the local market leader and I grabbed many of our competitors’ customers – the competitors’ who we had copied!
Like Burger King, I thought creatively about my offerings and offered everything slightly different but much better.
And, it worked.
Ironically, the better competitors, then tried to copy me but I kept creating new and better products and they just could not catch up again.
Copying Other Successful Businesses Goes On All The Time
Copying goes on all the time – Pepsi Cola copied Coca Cola with their own cola drink and Apple and Samsung copy each other with their smart phones.
So it goes on all the time.
If you are not doing it in your business, you are a missing a very smart trick.
Understand What Your Competition Does & Why
Once you have identified a business to copy, it is important that you RESEARCH it heavily and UNDERSTAND why it is a SUCCESS and how the business model works.
You should look at all aspects of the business and ANALYSE EACH PART and THINK how you can incorporate the same ideas into your business.
One note of caution, most things you can copy, especially when you make small changes to the idea, but beware of any patent and copyright restrictions that may be in place and avoid plagiarism.
The High Failure Rate For Businesses Really Concerns Me
The high failure rate really concerns me, but I am absolutely certain that many existing businesses and those planning to start a business could do much better if they used this same method.
Think How You Can Be A Success By Copying Other Successful Businesses
1) Firstly decide that you are going to study SUCCESS and FAILURE.
2) Then start to study and research your competitors comprehensively and worked out why some of these businesses are doing well and why some are not.
3) Include other businesses outside your niche in your research and work out the reasons for the most successful and the reasons for the least successful.
4) Think how you can incorporate the best parts into your business and how you can avoid the bad parts. Set your business strategy and business model accordingly.
5) Think creatively how you can improve on the best parts of your competitors’ business, to give yourself a competitive edge.
6) Finally, take action and put into place what you have discovered.
One Thing To Think About
If a certain business is successful, and you were to introduce the same methods, same business strategies and same business models into your own business, would you not be just as successful, if you did things right?
The answer should surely be “YES!!!”
If you did it right, then you would be a success, too.
Be A Success By Copying Other Successful Businesses
If you want to be a SUCCESS in your business and not risk FAILURE, you should look at your SUCCESSFUL COMPETITORS and see what they are doing and copy them – but add a twist, by making your version slightly different and better!
But don’t make the mistake of trying to reinvent the wheel.
That is very difficult to do.
Remember, Be A Success By Copying Other Successful Businesses.
If you would like to talk more about this with me, please contact me at Robert@prestigebusinesscoaching.co.uk. or contact me here:
Boost Your Business Success By Making Your Customers Happy.
Driving Up Your Customer Satisfaction Rating Will Drive Up Your Customer Numbers.
More Customers Will Mean Greater Sales And Greater Profits.
When a customer is happy with a certain business, that customer will support that business much more, through buying more and telling others about it.
This may seem obvious, but so many businesses just don’t understand how important having happy customers is to their success.
I constantly see BIG and SMALL businesses with obviously unhappy customers and no efforts on the part of these businesses to improve things.
In my view, this is ONE BIG REASON why businesses fail.
And to be honest, any business that neglects its customers, deserves to fail.
Every Customer Deserves To Be Looked After
Every customer to every business deserves to be well looked after, to have their needs and wants satisfied completely and to be made to feel valued.
If a business is not doing this, then it does not deserve to be blessed with customers buying from it.
If you are not making your customers happy in your business, then you need to take a long hard look at yourself and start to change things.
My Objective Has Always Been To Have Very Happy Customers
With every one of my businesses, I have always strived to make my customers VERY HAPPY; and, that has been a big reason for my success.
My ultimate objective was to always achieve a HIGH CUSTOMER SATISFACTION RATING.
I have achieved that by focusing heavily on my customers and their wants, needs and desires and by delivering an EXCELLENT CUSTOMER EXPERIENCE.
In simple terms, I worked out what they wanted and gave it to them.
It Is Not That Difficult To Do
It is not that difficult to do.
Any business owner can do the same as I did - work out what your customers want from you and give it to them in the best way possible.
And, then focus on this process intently, day in and day out, and make it central to everything you do.
Every Business Needs Customers
Every business needs customers to survive.
Without them, there are no sales and no profits.
The more customers a business has, the more sales it will have, so it makes sense to drive up your sales by driving up your customer numbers.
And, the best way to drive up customer numbers is through having HAPPY CUSTOMERS.
In An Earlier Article, I Described How An Excellent Customer Experience Will Attract Customers
In an earlier article, I stated that you would never have to search far for customers if your customer experience was excellent. I said that happy customers will return to buy more from you and they will tell others about you and your business, creating good ‘word of mouth’.
In the article, I describe how I used intense focus on the customer and the delivering of an excellent customer experience to acquire large numbers of customers and high sales for my seven businesses in 30 years.
You can read the article here:
Related Post: Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again.
Please read it now.
Within the article, I explained a procedure that you can adopt to improve your customer experience.
I emphasised the importance of knowing and understanding your customers and their wants and needs and of providing products that satisfy these. But I also emphasised the need to always send your customers away really happy, so that they become loyal to your brand and they tell others, creating ‘word of mouth’.
Customer Satisfaction Must Be Measured
Again, in the same article, I said that once you have enacted a strategy to create an excellent customer experience, you must appraise it and monitor it, continually.
When the customer has an excellent experience, their customer satisfaction rating should be high. But you should never assume your rating.
It should always be measured.
As part of my strategy, I have always measured how satisfied my customers were.
I Did Not Just Want To Hear The Good Stuff
Crucially though, I have not just wanted to hear the good stuff and know that my strategy was working but, also, I wanted to hear the bad stuff too.
Through the bad stuff , I could see where things were not working right and I could work out how to rectify things.
And, I always did and I always did it quickly.
I Had A Strong Message For My Customers
In my businesses, I had a strong message for my customers.
I used to say to them:
“If what we do makes you happy, please tell your friends. But if what we do does not please you, then please tell us, so that we can correct things”
And, our customers did help us here.
Most were very happy and did, indeed, tell others but occasionally our few unhappy customers did tell us about their poor experiences and we were able to rectify these.
Importantly, by talking to our unhappy customers, I was able to put things right and to make them return again to purchase more from us.
In fact, in most cases, I was able to convert unhappy customers into loyal and happy customers, over time.
I did not lose them.
Things Don’t Always Go To Plan
It is almost impossible to run a business where things do not always go to plan and where the customer experience suffers.
But many businesses have a poor contact with their customers and this makes it difficult to quantify how happy their customers are.
They are ignorant of their true Customer Satisfaction Ratings.
Some Business Owners Don't Want To Know
Some business owners don’t want to know what their customers are thinking, hiding their heads in the sand, not able to confront their customer dissatisfaction.
That is not the way to trade a business.
As Bill Gates of Microsoft once famously said:
“Your unhappiest customers are your greatest source of learning”You Must Know What Your Customers Are Thinking
Customer numbers and sales will only grow, significantly, if you know what your customers are thinking about you and you can address the concerns of your unhappy customers.
You will lose your unhappy customers and you will not attract new ones and eventually your business will die.
Furthermore, your unhappy customers will tell others and that will create negative ‘word of mouth’ – something that can seriously erode and hamper the growth of a business.
How To Achieve A High Customer Satisfaction Rating
It is much easier than you think to change things and here I present a good way to do it.
Set One Big Objective
Set yourself one BIG OBJECTIVE of creating and achieving an excellent CUSTOMER EXPERIENCE and an EXCELLENT CUSTOMER SATISFACTION RATING.
Set the objective of achieving excellent experiences and an excellent customer satisfaction rating
In short, set yourself the objective to make your customers VERY HAPPY.
You should keep thinking about this, over and over again, until it sticks in your mind.
Then, start thinking about your customer experience and how you can make it better. If your experience is already good, you should still think how it can be improved.
In my view, every business can make improvements.
Set A Strategy To Optimise Your Customer Satisfaction Rating
It is very possible to make your customers happy and to optimise your customer satisfaction rating and to minimise your number of customer complaints.
Here is a 9 Step Strategy that you should implement:
Ask your customers for their comments and their reviews.
Invite your customers to tell their friends if they are happy and to tell you if they are unhappy.
Analyse the reasons for your customers’ unhappiness.
Make changes to what you do, to improve your experience.
Compensate your unhappy customers and encourage them to return.
Set an objective to reduce the number of customer complaints.
Don’t get complacent when you achieve a high overall customer satisfaction rating.
Keep working hard to create happy customers, excellent customer experiences, a high customer satisfaction rating and a low customer complaint ratio.
Central to this procedure is understanding your customer and their needs, wants and desires and to giving them the products that satisfy these, in the way they want to receive them and at the prices they want to pay.
Once you get this right, you can then look to making the experience EXCELLENT.
Talking To Your Customers Is Key
Whether your business involves face to face contact with your customers, such as retail, or distant contact with your customers, such as an online business, you must devise ways to talk to your customers and to ask them for their views on what you do.
You must listen to both the good and bad comments but, in particular, you should listen to the bad comments and you should take action that effect changes to improve your customer experience.
Your unhappy customers should be compensated and appeased and you should attempt to encourage these to return and to become loyal customers - this is very possible, if complaints are handled in the right way and quickly.
Over time, the number of customer complaints should diminish but you should set a low complaint ratio as your objective.
Don’t Get Complacent
It is important that you don’t get complacent when you achieve consistently high customer satisfaction ratings.
You must continually work hard to provide an excellent customer experience and high customer satisfaction rating and low a customer complain ratio.
Start Doing This Today
What I advise here does work, as I have done it myself over many years and I have advised others to do the same.
So, please start today, copying my methods.
Today, set yourself the BIG OBJECTIVE:
Set the objective of achieving excellent experiences and excellent customer satisfaction
Then, set about implementing my 9 Step Strategy.
If you can do this right, your customer numbers should go through the roof, as will your sales and business profits.
I Want To Inspire Every Business Owner To Focus On Customer Experience & Customer Satisfaction
The purpose of this article and all my others is to encourage every business owner, to do better in their businesses.
If you have found the article useful, then please copy what I have done and make your customers really happy and drive up your customer satisfaction rating.
Also, please circulate it to other business owners and business friends, too, so that more can benefit from this.
Best Of Luck Everyone
Best of luck to everyone and please let me know how you get on.
I Coach Business Owners To Think And Act Differently
Having sold my businesses, I now coach other businesses on the tried and tested methods that I have used for 30 years to drive my own success. I have many methods to teach, but focusing heavily on the customer, customer experience and customer satisfaction is a principle one.
Business success is down to the quality of the thinking and the quality of the actions - the better both are, the greater the success potential.
Also central to much of what I coach is changing how and what business owners think and how they act. The ultimate goal being to achieve far better results in less time and with greater efficiency.
If you would like to learn more about these processes, I include links to articles that should help you in your business, here.
For Greater Business Success, Change Your Thinking - Create Smart Business Thinking For Greater Business Success, Change Your Thinking - Create Smart Business ActionsBecome One Of the 10% Most Successful Business
If you would like to talk to me about this or you have any comments, please contact me here. Also, if you have your own stories of how you have achieved an excellent customer experience, I would love to hear them.
Become One Of The 10% Most Successful Businesses & A Member Of The '10% Club'.
Transform Your Business Success By Changing Your Mind, Changing Your Thoughts And Changing Your Actions.
Copy The Ways Of The Most Successful In Business.
Just 1% of all businesses and entrepreneurs are mega successful and only 10% of all business make a good profit and provide a good living and good retirement prospects for their owners.
That is the sad reality.
90% of businesses either fail or just drift along, languishing in mediocrity in terms of profits and performance & many never really achieve real business success.
Often the owners of those 90% of businesses cannot see how they can elevate themselves and their businesses to do better. Sadly, many of these entrepreneurs do not realize that the switch to become a member of the ‘10% CLUB’ of the 10% most successful businesses is much easier than they think.
What Is A Successful Business?
For me, a successful business is one that is growing in sales with a good profit base and a strong balance sheet. The following sums up an ideal successful business:-
sales and net profits should be growing by at least 20% per annum, year on year
sales should exceed £100,000 per annum in year 2 after startup
sales should exceed £0.5 million - £1 million per annum after 10 years
net profit should exceed 20% of sales
business should have a strong 6 digit cash-rich balance sheet after 5 years of trading
business owners should have full control over the business
business should run efficiently with low wastage
business should have a strong team of happy & effective employees
business owners should be happy and not be stressed
business should provide a good living and a good pension for the owners
business should retain a good profit after owners' drawings
business owner should run the business & the business should not run the owners
This is a very rough appraisal.
For me, a SUCCESSFUL BUSINESS is one that is growing and making money, but is also one where the owners are in full control and are happy and are enjoying running their business with a good life balance. A successful business entrepreneur should be able to draw a good income, leaving a good residue profit for re-investment and for building the balance sheet.
A successful business entrepreneur is one that could sell after, say 10 or 12 years, for a good reward that would allow them to retire or for a sum that would allow them to go a big way to providing for their long term.
Too Many Business Owners Do Not Enjoy This Scenario
Sadly, too many business owners do not find themselves in the scenario of the ideal successful business that I describe above. Many of the 90% of businesses have poor mediocre sales and profits with low or no growth. These owners find themselves stressed as a result and importantly they are not happy and are not enjoying the experience of running their businesses.
Many business owners would say that money is not important and I think that can be right, but I know from experience that a business is much easier to run and provides a much happier experience for the business owners if sales and profits are growing at a good rate of the order of 20% or more.
If you are a business owner, where growth in sales is flat and profits are poor, you should think that it is much easier to transform your business nearer to the scenario that I describe above than you possibly think.
You Must Think Of Your Business As Being Two Parts
If YOU want to make the change and to become a great BUSINESS SUCCESS, the place to start is to think that your business is about TWO FUNDAMENTAL PARTS:-
PART 1 IS YOU & YOUR ATTITUDE
PART 2 IS YOUR BUSINESS STRATEGY
Harvard Business School has consistently said that business success is consistently down to ATTITUDE rather than STRATEGY. You can have the best business strategy and the best business plan but if your attitude is weak and negative, then your strategy is not going to work and YOU will never achieve real BUSINESS SUCCESS.
As the business owner, your business success is determined by YOU. So if YOU want to become one of the most successful business entrepreneurs and achieve huge business success, YOU have to change 'YOU'.
You Have To Change 'You' As Part 1
YOU have to become like the most successful in business.
PART 1 is YOU and includes:-
Part 1 includes your mind, your mindset, your attitude and your thinking and how YOU carry out your actions within your business.
The most successful business entrepreneurs all have the same mind characteristics and consistently have similar attitudes and mindsets. Consistently most successful entrepreneurs have the same qualities, such as:-
BURNING DESIRE FOR BUSINESS SUCCESS
HUGE BELIEF IN THEIR BUSINESS SUCCESS
GREAT EXPECTATION OF THEIR BUSINESS SUCCESS
BIG BELIEF IN THEIR BUSINESS ABILITY
STRONG POSITIVE ATTITUDE
GREAT DETERMINATION, DRIVE & PERSISTENCE
SETTING OF GOALS
SMART BUSINESS THINKING
GOOD DECISION MAKING
SMART BUSINESS ACTIONS
ABILITY TO STEP OUTSIDE THEIR COMFORT ZONE
NO FEAR OF FAILURE
ABILITY TO LEARN FROM THEIR MISTAKES
ABILITY TO REBOUND QUICKLY FROM SET-BACKS
If YOU wish to replicate their business success, YOU need to develop the same MINDSET.
From my experience, the right business mindset starts with a STRONG, POSITIVE ATTITUDE, a HUGE PASSION for what they do, a BURNING DESIRE to be successful, a MASSIVE BELIEF in SUCCESS and a MASSIVE BELIEF in the ABILITY to achieve everything within the business.
GOAL SETTING is incredibly important for maintaining the right mindset. The most successful entrepreneurs in business all use goal setting and they always work hard to achieve their goals, with each goal achieved propelling them forward. By continually setting and achieving goals means the most successful are continually making progress.
The process of GOAL SETTING creates intense FOCUS which, in turn, creates DETERMINATION, PERSISTENCE, DRIVE, OPTIMISM and PASSION making it possible to do whatever is necessary in the business including STEPPING OUTSIDE THE COMFORT ZONE.
SUCCESSFUL ENTREPRENEURS don't FEAR FAILURE; importantly, many have experienced FAILURE and SET-BACKS. They view SETBACKS as part of the learning process and part of the process to achieving business success. Importantly, they learn from each experience and they never repeat the mistakes. Each one is very resilient and they don't linger on the setbacks. They shrug off the setback and get moving forward again, quickly.
The big consequence of all this is that SUCCESSFUL PEOPLE make QUICK and SMART DECISIONS, eliminating PROCRASTINATION.
SMART BUSINESS ACTIONS are then the result creating good outcomes which drive their businesses forward, ultimately generate great profits.
The TOP 10% most successful business entrepreneurs have many of the above and if YOU can replicate these qualities, then YOU should be SUCCESSFUL, too.
And, that will help YOU achieve PART 2.
Part 2 Is Your Business
PART 2 is YOUR BUSINESS and your BUSINESS STRATEGY.
Having the right BUSINESS MIND allows the most successful in business to set and execute the BEST BUSINESS STRATEGY and the BEST BUSINESS PLAN for their businesses. In my view, LASER FOCUS derived from having the RIGHT BUSINESS MIND becomes highly effective in the key areas of the business:-
UNDERSTANDING THE TARGET CUSTOMERS & THE TRADING MARKET
BUILDING AN ARMY OF LOYAL CUSTOMERS
CREATING THE RIGHT PRODUCTS FOR THE TARGET CUSTOMERS
CREATING A STRONG BRAND
DELIVERING AN EXCELLENT CUSTOMER SERVICE
CREATING AN EXCELLENT CUSTOMER EXPERIENCE
HAVING HIGHLY EFFECTIVE MARKETING
DRIVING HIGH SALES & HIGH PROFITS
EMPLOYING & TRAINING THE RIGHT STAFF
CREATING EFFICIENT BUSINESS SYSTEMS
RUNNING THE BUSINESS EFFECTIVELY & EFFICIENTLY
CREATING A MONEY RICH BUSINESS
HAVING FULL CONTROL OF THE BUSINESS
The most successful ENTREPRENEURS in business UNDERSTAND FULLY their TARGET CUSTOMERS, their COMPETITORS and their TRADING MARKET. This allows them to provide the RIGHT PRODUCTS and the RIGHT CUSTOMER SERVICE and to deliver the right benefits for a HUGE ARMY OF LOYAL CUSTOMERS and to ultimately create EXCELLENT CUSTOMER EXPERIENCES.
The most successful are also continually creating MARKETING that builds a STRONG BRAND and delivers more CUSTOMERS and more SALES. They also FOCUS heavily on employing the RIGHT STAFF and training and treating them RIGHT and on creating STRONG SYSTEMS to run their businesses effectively and efficiently.
Importantly, they also FOCUS heavily on the the MONEY within their businesses and FOCUS on generating PROFIT and keeping their businesses CASH RICH.
All of this is possible because of a STRONG BUSINESS MIND, i.e. PART 1.
PART 2 is possible because of PART 1.
You Can Become Very Successful
So for YOU to become one of the MOST SUCCESSFUL in business, YOU need first a STRONG BUSINESS MIND and that will allow YOU to RUN your business much better.
The most successful in business do this and YOU can do the same - YOU just need to decide that YOU will do it.
It could be much easier than YOU THINK to become a member of the '10% Club'.
This website is full of useful business articles and features to show YOU how to BECOME A MEMBER OF THE ‘10% CLUB’, so if you are serious about your future, then please take the time to explore it.
To start, YOU should read the following articles that link into this article:
Provide An Excellent Customer Experience & You Will Never Have To Search Far For Customers Again.
Create A Great Customer Experience & Get Your Customers Excited.
Learn How You Can Grow Your Business By Offering An Excellent Customer Experience.
I have spent most of my working life in the pub trade running pubs and started as a manager for a small regional brewery running a pub in Southampton in the early 1980’s.
It was a tough job for a new and inexperienced manager during a recession-hit Britain in a town with high unemployment.
But it taught me much.
When myself and my partner took over The Frog And Frigate, the pub was very run down and needed a huge boost to get the right customers in.
But, within a year of starting, we had completely transformed the pub and it was packed to the rafters with happy customers every day.
The key to the success was CUSTOMER EXPERIENCE.
Before taking over the pub, we researched the pub industry very heavily and we comprehensively studied the city of Southampton and our likely target customers. By the time we started, we understood comprehensively the local trading market and we knew exactly who our target customers were and what their needs and wants were and we set about fulfilling these.
Everyone had a fantastic customer experience, going away excited and telling their friends. We created an army of very loyal customers very quickly through ‘word of mouth’ mostly, spending very little on marketing or advertising.
In 1984, we bought our first pub in rural Somerset – The White Hart Inn. It was very run down with poor levels of trade and a poor reputation.
But we now knew how to transform a pub and we had the confidence to do it as we applied the same principles that we had used at The Frog & Frigate.
We researched our local trading market and target customers intensively and drew up detailed plans of how we would run the pub under our ownership.
Our Mission Was To Give Our Customers The Very Best Customer Experience
Our primary mission was to give our customers the very best customer experience.
We knew what the other pubs were offering in the area, but our mission was not to just offer better quality and better choice than the others but to offer EXCELLENCE in everything we did.
We wanted to offer the very best we possibly could offer.
And we succeeded.
For our first lunchtime, we took a worryingly low £14 but within 6 months, we had replicated our first success by filling the place to the rafters with happy customers, once more and every day.
Again, key to the success was CUSTOMER EXPERIENCE.
Everything we offered was of a very high standard, exciting our customers and making them tell everyone else. ‘Word of mouth’ was literally rampant.
Within a year, we were the market leader taking customers from every other local pub. Most of these pubs responded by raising their standards, but they were all left wanting.
We had created such high standards in everything we did, our competition could not replicate our high standards.
In the 30 years following the purchase of The White Hart, more pubs, a brewery and two sandwich bars and delicatessens were all added and all very successfully.
But, importantly, the same principle was used to create high sales, namely CUSTOMER EXPERIENCE.
Anyone Can Copy What We Did
The procedure we used can be copied for any business and can be summarised as follows:
Make it your mission to offer an excellent customer experience and to create excellence in everything you do.
Set your business objective to excite your customers by offering excellent customer experiences and make your customers talk about you and your business.
Comprehensively know and understand who your target customers are.
Comprehensively understand what their wants, needs and desires are.
Comprehensively know and understand who your target competitors are.
Comprehensively understand the products offered by your competitors, including the quality, the customer service, customer experience and prices.
Comprehensively understand how to be much better than your competitors.
Fully understand the products you need to offer.
Fully understand the quality, the customer service, customer experience and prices you need to offer.
Create a full and detailed plan of how to deliver your customer experience. Have a customer experience plan.
Execute your plan and continually monitor its success.
Talk to your customers and create a strong lasting relationship.
Appraise and monitor the views of your customers with regard to their customer experience.
Make any adjustments where needed.
This Can Be Done For Any Business
If you want to give your business a boost, decide first that you will make it your mission to offer an excellent customer experience and set yourself the objective of always exciting your customers and making them tell others about you through ‘word of mouth’.
Then, you should start thinking about your customer experience, appraise what you do presently and see where you can make improvements.
Ask yourself if you really understand your customers, your competitors and the trading market and whether you really understand how to satisfy your customer's needs. You should talk to your customers and ask them candidly what their view of their experience is and how it could be improved.
You should analyse every point at which your customers come into contact with your business and appraise whether the experience is one of excellence.
When you can see to make improvements, you must do so.
Then if your improvements are right for your business, you should see a corresponding gain in the fortunes of your business success over time.
Businesses That Prioritise Customer Service Always Do Better
Almost without exception, the businesses that prioritise their customer experience and succeed in delivering an excellent customer experience, in the eyes of the customer, are always able to grow their customer numbers, sales and profits.
I see it time and time again.
Conversely, when a business struggles, the reason is often a poor customer experience leading to poor customer engagement.
You Should Never Have To Search Hard For Customers Again
Once your improvements start to work, you should see customer loyalty grow with customers returning to buy more from you. As these customers tell others, ‘word of mouth’ should boost your customer numbers, your sales and profits and reduce your need to spend on your marketing.
Start Thinking Today About Your Customer Experience
Start thinking today about the customer experience you offer and make it your mission to offer an excellent customer experience and to create excellence in everything you do.
Then, think how you can make your customers happy and excited.
But also think that you can replicate this in your business to a high success, too.
If you would like to talk to me about delivering customer experience and to learn more about the methods I have used, then please email me at: robert @prestigebusinesscoaching.co.uk or please contact me below using my contact form.
I would love to help you to boost your business.
Are You Shackled By Your Business?
Are You Trapped By Your Business?
Are You Working Too Many Hours?
Do You Have A Poor Work To Life Ratio?
If you can answer "Yes" to any of these question, you should really read this article.
Several weekends ago, my son arranged for us to join a group on a brewery tour of a successful family brewery in Wiltshire.
I am an ex brewer and in one of my former lives, I ran a very successful microbrewery before selling in 2001. He knew I would enjoy it and I did; it was a great day touring the brewery and seeing how this particular company brewed their beer.
The reason for this article is not to tell you about the family brewery – although I might well do that at a later stage – but to tell you about the small hotel, I stayed in for the weekend whist visiting the brewery.
The brewery was located in a lovely small market town and I booked two nights in one of the several hotels in the town. It was the sort of place that I like to stay – several hundred years old, with many of the original historic features. It not only offered accommodation but also had a full bar where you could enjoy a meal and a drink.
The room was very clean and comfortable, and a good hearty breakfast was served each morning of my stay.
But I felt not all was well with this business.
On talking to the lady of the house, she told me the entire place was run by just her and her husband with both working 100 hours per week each and she said they had both done this for the past 20 years.
She said they employed one person, one day per week to clean the hotel rooms; this was their only employment. She qualified this by saying that if she employed more staff, they would have to increase their prices.
Observing her, I also noticed that she obviously had health issues with a poor hip and leg, probably aggravated by the long hours and the physical toll on her body.
The couple knew I was an ex Publican and an ex Brewer but did not know I was also a Business Coach. They did not seek any advice from me nor did I offer any. I sensed that they were conditioned to this way of working and my advice would probably have fallen on deaf ears.
I know from my pub days that running such a business does involve long hours but after 20 years in this business, they should be working much fewer hours, say, 40 but no more.
During my weekend, I observed that many of the other pubs and cafes in the town were much busier than my host couple, obviously serving more drinks and food. Also when I booked my stay, all the quality hotels were full, except for the hotel of my hosts.
While generally being happy with my stay, I would not recommend it to others and I would not choose to return again. The interior while being historic was tired-looking in places, in urgent need of decoration and of general freshening up.
But one major thing that disappointed me was that my room was not cleaned or refreshed in readiness for my second night’s stay – I had never experienced this before and this seriously spoilt the experience, as far as I was concerned. But importantly, I am sure others staying for more than one night would have felt the same; their policy of not employing more staff was certainly a poor policy in this respect and was contributing to the low occupancy rate for their hotel rooms.
This Couple Are Trapped In Their Business
This couple are trapped within their business, unable to reduce their hours, risking their health and giving them a poor life to work balance.
They are living to work.
The lady of the house said that employing more staff would mean them increasing their prices.
She was very wrong saying this.
They were probably both working to their full capacity, but I could see from the other similar business in the town, they could probably easily double their bar and hotel trade.
This extra trade and gross profit would allow them to afford to employ more staff without increasing their prices. And, the extra staff would allow them to reduce their hours and to give them a better life/work balance.
Long Hours Are Sometimes Necessary In Many Businesses
Long hours are very necessary in many businesses, particularly in the start-up phase, say for the first couple of years, but no business owner should be working long hours after 20 years.
Working long hours for many years is very damaging to health and should be avoided.
Over the past 30 plus years, I have seen many businesses like this one. This couple, sadly, are not unique.
Many businesses in this situation simply do not have the time to think about how they can change things. And, even if they could see how to make the right changes, they are probably too tired to make the changes.
Also, confidence can be an issue – many business owners do not like to make changes in case they don’t work. They are fearful that making changes could worsen their situation not better it.
Many such businesses have low profits and low profitability and the owners are not prepared to risk lowering their profits still further by making the changes.
Changes Are Possible
If you are a business owner who is similarly trapped by his or her business, it is possible to remedy the situation and here is some good advice:
1. Firstly, you must allocate some quality time out of your busy schedule for some regular, quality thinking. The brain works much better when it is not tired and not stressed so choose the right time of day when your thinking will be most effective. You should also make this thinking a daily habit.
2. Being able to afford more help with your business relies on the ability to increase your sales, your profits and your customer numbers. As part of your thinking, you must research your trading market to assess how much all three can be increased.
3. You should look at your products and your offerings to assess whether these are what your target customers really want and whether you can make improvements. A good way to do this is to ask your customers what their views are and to look at the offerings of your competitors.
4. You should look at the customer experience, derived from your products and offerings and assess how good this is. In a highly competitive market, your objective should be for an excellent customer experience.
5. Overall customer satisfaction is the ultimate barometer for the performance of your business. You should ask your customers how satisfied they are with your offerings – this should include your actual products, customer service, pricing, ease to purchase, etc. Really every customer contact point should be assessed with the view of optimising your satisfaction rating.
6. Your marketing should be assessed to ensure your target customers see your marketing and understand what you are offering. For marketing to be effective, it has to be a continual process using all the techniques available.
7. Based on your findings, you should assess what action is needed and put this into a very simple, step by step plan.
8. With all changes, you must think that there could initially be increased costs before the extra sales and profits come to fruition. As part of your plan, you should do a rough profit and loss projection for your business incorporating the new changes. Here you should include projections for your new sales, new margin, new costs and likely net profit, etc..
9. Don’t be frightened to ask for advice. Business can be very lonely when you are trying to do something new and on your own. The best source for advice could be from other experienced business owners, business coaches and business mentors. Be careful about advice from friends and family, though.
This is a very rough appraisal of the minimum changes required for a business owner to release the shackles of long hours.
It is very possible to do it, but you need to have the will to do it and to be able to make the time available to think and to effect the changes.
I really fear for the couple running the hotel in Wiltshire; but I also fear that they see no need to change and have no inclination to do so at the moment.
I really hope that their health does not deteriorate massively in the coming years.
If you wish to discuss this matter more fully with me, please contact me below or email me at Robert@prestigebusinesscoaching.co.uk.
I would love to hear from you.
For Greater Business Success, Change Your Actions.
Copy The Ways Of The Most Successful In Business.
In previous articles, I described how to acquire a STRONG POSITIVE BUSINESS MIND, MINDSET and a STRONG POSITIVE ATTITUDE and I described how to use the POWER OF THOUGHT and SMART BUSINESS THINKING to make your thinking more creative.
A strong business mind and smart business thinking jointly will combine to make your ACTIONS within your business become MUCH BETTER.
This is why the top 10% most successful entrepreneurs achieve far greater BUSINESS SUCCESS than the other 90%.
They have SMART BUSINESS ACTIONS.
These SMART BUSINESS ACTIONS then deliver results that add CUSTOMER NUMBERS, SALES and PROFITS etc. over time to their businesses thus creating huge BUSINESS SUCCESS.
But because the top 10% entrepreneurs have spent QUALITY TIME on QUALITY SMART BUSINESS THINKING, most, if not all, of their ACTIONS are RIGHT for their businesses and their actions deliver the RIGHT RESULTS for their businesses.
They have become one of the most successful entrepreneurs by changing their actions.
The Smart Business Actions Are Innovative & Creative
The SMART BUSINESS THINKING of the top 10% entrepreneurs is CREATIVE and INNOVATIVE which means that their SMART BUSINESS ACTIONS are also CREATIVE and INNOVATIVE, too.
Their SMART BUSINESS ACTIONS will always be focused on their CUSTOMER with the aim of continually creating ways to build and maintain an army of loyal and happy customers, who always want to buy their products, keeping them ahead of the competition.
The Top 10% Entrepreneurs Make Decisions
The top 10% of the most successful entrepreneurs make DECISIONS very quickly and they always attach GOALS to each DECISION and create a STRATEGY for implementation. By doing so, each DECISION is EXECUTED QUICKLY and in the RIGHT WAY.
The Top 10% Entrepreneurs Are Achievers & Don’t Procrastinate
Once the top 10% entrepreneurs make a DECISION, it is implemented - they work with URGENCY and don’t DELAY or PROCRASTINATE as they know DELAY is MONEY.
The Top 10% Entrepreneurs Always Measure Progress
The top 10% entrepreneurs always MONITOR and MEASURE PROGRESS with all their SMART BUSINESS ACTIONS. If things are not progressing RIGHT in accordance with their STRATEGY, they are never afraid or slow to change or modify the strategy.
The Top 10% Entrepreneurs Are Always More Organized
The top 10% are always MORE ORGANIZED in their lives and their businesses and this leads to greater EFFICIENCY & EFFECTIVENESS. This means that they can achieve MUCH MORE with less effort and in less time than one of the 90%.
The Top 10% Entrepreneurs Are Usually Less Stressed And More Happy
As a result of being more ORGANIZED and more EFFICIENT, generally the top 10% of the most successful entrepreneurs are less STRESSED and are more HAPPY; and this is important - STRESS and UNHAPPINESS can affect your health significantly. Also HAPPY businesses always trade better and if the boss is happy, then so should the rest of the business be happy, too!
The Top 10% Entrepreneurs Always Have Clear Strategies
The top 10% most successful entrepreneurs always create clear and precise STRATEGIES for the major parts of their businesses:-
UNDERSTANDING THEIR CUSTOMERS & THEIR NEEDS
CREATING THE RIGHT PRODUCTS
SELLING THEIR PRODUCTS
CREATING GREAT CUSTOMER SATISFACTION & EXPERIENCES
COMPETING AGAINST THEIR COMPETITORS
CREATING PROFITS & CASH-FLOW
MARKETING THE BUSINESS AND THE BRAND
HIRING & TRAINING OF STAFF
RUNNING THE BUSINESS
For each STRATEGY, OBJECTIVES will be set as part of their business plan and these will be achieved by the setting and achieving of several GOALS.
The Top 10% Entrepreneurs Research, Understand, Think, Plan & Act
The Top 10% most successful entrepreneurs always RESEARCH everything within their businesses and this leads to a SUPREME UNDERSTANDING of their businesses. Then, through SMART BUSINESS THINKING and SMART PLANNING and the setting of SMART STRATEGIES, they are able to execute SMART BUSINESS ACTIONS.
I call this RUTPA, an acronym for:-
RUTPA is a big part of every successful entrepreneurs arsenal and a big contributor to their BUSINESS SUCCESS and YOU should do the same.
This Is A Rough Snapshot
This is a rough snap-shot into how effective SMART BUSINESS ACTIONS can be for driving BUSINESS SUCCESS.
But, it is important to realize that ACTIONS will only be SMART as a result of having acquired a STRONG POSITIVE BUSINESS MIND and a STRONG POSITIVE ATTITUDE and from using the POWER OF THOUGHT and SMART BUSINESS THINKING.
Generally the stronger your BUSINESS MIND and the better your SMART BUSINESS THINKING and the more time that you can devote to it, the better your SMART BUSINESS ACTIONS will be, the the better your business will trade and the greater your business success will be.
Have a STRONG BUSINESS MIND, SMART BUSINESS THINKING and SMART BUSINESS ACTIONS and YOU should over time be able to boost your BUSINESS SUCCESS and enter the '10% CLUB' - the 10% of most successful entrepreneurs.
In short, you should become one of the most successful entrepreneurs.
There Is Plenty More On This Site
There is plenty more on this site regarding SMART BUSINESS ACTIONS.
If you wish to discuss this article further with me, please email me at Robert@prestigebusinesscoaching.co.uk or contact me here:
7 Ways To Achieve A Positive Attitude.
How Strong Is Your Attitude?
Having A Strong Positive Attitude Is Key To Business Success.
When asked, the most successful business people say that a strong, positive attitude has been more important to their success than their ability. Havard Business School has consistently reinforced this view by saying that a strong mental ability is more important than ability for attaining meaningful business success.
So how positive is your mental attitude?
Having a strong, positive attitude can give you much including having strong mental and physical energy, more clarity in your thinking and more creativity in your thinking and your actions. You will also bounce back quicker from set-backs, have a greater influence on everyone in your life, including your customers and your employees and, importantly, be less stressful.
Generally, the more positive that you are, the more successful you will be in your business. The most successful in business often put their success down to their positivity, so if you want similar business success, you have to create greater positivity and develop a strong positive attitude, yourself.
I have found the following 7 simple ways work really well to create and enhance a strong, positive attitude:-
Kick out negative thoughts
Look to the future
Don’t have problems but have challenges
See the good in everything
Learn from your mistakes
Be grateful for what you have in life
Being OPTIMISTIC is a great boost to POSITIVITY and can come from belief in your own ability to succeed and the confidence to know that you will succeed.
If you have doubts about your success, keep saying to yourself: “I CAN DO THIS.”
KICK OUT NEGATIVE THOUGHTS
If you have doubts in your ability, these are NEGATIVE THOUGHTS and these along with other negative thoughts will diminish how POSITIVITY.
Whenever you have a negative thought enter your mind, you should think to ‘KICK IT OUT’ and replace it with a POSITIVE or a HAPPY thought.
LOOK TO THE FUTURE
You should always look to the future and NOT THINK about the past - what has happened has happened and is the past and worrying about it will deflate your POSITIVITY.
Try thinking about your goals and targets in the future rather than worrying about the past.
DON’T HAVE PROBLEMS
Positive people don’t have problems, instead they have CHALLENGES and rather than thinking: “I can’t do that”, they instead think: “This is going to be difficult, but how is the best way to proceed?”
SEE THE GOOD IN EVERYTHING
Try and think that something GOOD always comes out of something BAD and always try to see the good in everything. Life does not always go to plan and there will be set-backs and you will make mistakes, but don’t dwell on these, instead bounce back quickly and continue to move forward.
You should analyze what went wrong and learn from the situation and don’t repeat the mistake.
LEARN FROM YOUR MISTAKES
Successful people think that failure, set-backs or mistakes are all part of learning and are part of the success process and you must think the same.
Set-backs are there for a reason and you should see the good, positive side in every one. You should think that every mistake or set-back has a lesson for you in how to achieve your business success. You should learn from each and move on.
BE GRATEFUL FOR WHAT YOU HAVE IN LIFE
Many of us are luckier than we possibly think. We often don't stop and take stock of our lives and think about what we have and what we have achieved. This could be family or this could be career, anything really.
It is good to have a vision for your life and for your business ambitions, but too often we concentrate on what we don't have rather than what we do have and that can lead to feeling depressed or negativity.
THESE WAYS DO WORK
These ways to do work:
Kick out negative thoughts
Look to the future
Don’t have problems but have challenges
See the good in everything
Learn from your mistakes
Be grateful for what you have in life
It takes a short while to develop these ways, but believe me these do work when put together. Just change your thinking to be more positive and you will be surprised how much better you start to feel.