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The custom support process has come a long way in the last 20 years. Traditional phone or email support is no longer enough to keep customers happy and maintain a healthy business reputation. This means the use of modern tools are needed to meet the increasing client demands. Chatbots that employ artificial intelligence are some of the most beneficial of these tools. They have the ability to provide a level of interaction that wasn’t possible when chat functionality originated.

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High-quality interactions with your client base are the key to a successful B2B organization. This makes sense, given that your business partners rely heavily on your product to ensure their own success. However, support teams often find it hard to provide consistently positive interactions across all channels. This is an area where artificial intelligence can be a serious game changer.

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Traditionally, customer support relied on a reactive approach to answering a client’s questions. However, the bar has been raised with regard to the support experience people expect from companies. It’s no longer good enough to address issues after they occur. You need to employ proactive techniques so client issues can be avoided altogether. This is especially important in a B2B partnership where one business relies on another business’s product to function on a daily basis.

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Does your support team address issues once the client initiates the interaction? This is how traditional customer support departments function. However, things have started changing in recent years. It’s now becoming common for businesses to employ proactive support communication. This involves reaching out to the customer before an issue occurs. One of the biggest reasons this type of approach is possible is the availability of technology such as artificial intelligence.

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In recent years artificial intelligence has changed the way businesses interact with their clients, especially during the support process. One of the tools that has benefited from the use of AI and machine learning is the chatbot. When they were first utilized, they were only able to facilitate minor chat functionality. However, with artificial intelligence working behind the scenes, chatbots can simulate human interaction.

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Healthy brand loyalty is essential for B2B organizations that want to stay ahead of the competition and enjoy future growth. This customer loyalty metric is measured with net promoter scores (NPS), which is an easy way to tell what percentage of customers will return over and over. This simple formula involves surveying customers to find out how many claim loyalty and how many wouldn't recommend your brand to someone else. Subtract the latter from the former and you have your score. The higher the score, the better.

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The reputation of your B2B organization depends heavily on the customer experience you provide. This means every component of your support process must not only be efficient, but it must also be personalized. With this in mind, it’s critical you look at customer insights to fully understand how your client base is interacting with your support operation and where improvements could be made.

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It’s no longer enough for B2B organizations to use trial and error in order to improve their support process. They must look at customer insights to get a clear picture of how they can enhance the experience they’re providing their client base. This involves analyzing trends and behaviors and making changes to a support operation so issue resolution becomes faster and more effective. It also helps to determine exactly how customers would like to interact with a support team.

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In today’s competitive B2B marketplace, your business needs to find new ways of improving the customer experience you provide your client base. This means looking towards technology to help streamline a more convenient interaction between you and your customers. One tactic that’s becoming commonplace is the use of chatbots. They use technology such as language processing, artificial intelligence, and machine learning to dynamically interact with clients.

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Years ago, customer support was much simpler than it is now. When a customer had a problem with a product, the business either exchanged it or provided a refund. Sure, this process still happens today, but there’s a lot more to the customer service landscape now. In order for a company to achieve and maintain success, it must have a strong support operation.

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