Here at PSC HQ we are celebrating another fantastic result at one of our recent projects - under offer in just 15 days!
Now, this is a very exciting result for a very special client - the buyer of one of our all-time favourite projects to date. This client was now listing and selling their previous family home in Doubleview and engaged Perth Style Co. to present their vacant property.
Fresh, modern and on-trend, this property has been showcased to it's full potential, making sure it nabs the attention of potential buyers. With numerous interested parties viewing the home and an offer made within the first two weeks, we couldn't be happier to share in the success for this lovely family!
It took just six days for this two bedroom apartment in the heart of West Perth to get snapped up and we couldn't be more excited to share in this excitement with the ever-deserving Brian Lynn from Harcourts City Central.
This sale which has produced an ecstatic seller and a very happy buyer and appointed agent, has resulted due to smart pre-sale investments. We are always an advocate for a fresh coat of paint and, of course, strategic real estate staging.
In this apartment, we used consistent theming and on-trend designer artwork and soft furnishings to appeal to the target market of the area.
We had the absolute privilege of exhibiting at this year's Jumpstart conference for the Realmark group - what a fantastic day! We were so excited to give the group a taste of what we do best - totally transforming a space to desirable luxury! Here are a couple of snaps from behind the scenes...
At Perth Style Co. we make it our primary goal day-in and day-out to attract buyers to properties - not distract from them. Now, in today's market, this couldn't be more important as statistics show that a buyer's first impression can be made in just the first TWO MINUTES - can you believe that?! With the average home open viewing lasting 12-20 minutes, there isn't a lot of time for potential buyers to view the entire property and take in just how many features the property actually has. That is where we come in!
We think it is essential that we support and highlight the existing features of any property, allowing these aspects to naturally shine through and become more obvious to potential buyers. Whether this is sense of space, property specifications or simply style, there are numerous reasons why the law of attraction is successful when it comes to selling property.
So, what can you do to aid this process? Well, there are a few easy factors, that when eliminated, set you up for success!
You will be able to understand why bad odours are the number one turn-off for potential buyers. No matter what the smell is - smoke, pets, dampness or food - bad smells can mean an unwanted environment for many people. Odours present distractions from what a property really has to offer and often can't be detected by the property owner themselves if they have been living in the environment. Pluck up the courage and ask a trusted friend or family member if your property has any distinct odours lingering - it will be best to rid these well before your first home open.
Poor lighting can result in alarm bells for a huge number of buyers as natural light is one of the most sought after features of a property. No matter the property's size, if you know your property lacks natural lighting it is a good idea to invest in some additional lighting options. Think ambient and accent lighting which will help to give the illusion buyers are after.
Family portraits, items of clothing and personal achievements - in fact, any signs of life - are often a turn off for buyers. They don't want to see how you lived in the space, they want to imagine their own lives there! And more often that not, seeing personal effects encourages buyers to wonder more about who you are, rather that the property itself. Make sure you remove as many personal effects as possible to avoid this.
It is so important the styling embellishes a property and not distracts from it. That is why, when it comes our time to shine, we invest a lot into our prior planning. Who will buy this property? What will appeal to them? How will our styling support the space and practicality? These are the questions we always answer first to ensure we are targeting the right audience and showcasing a property to it's full potential.
It is no secret that when it comes to styling properties, we love to let the outside in and when it comes to this amazing property in East Fremantle, this meant something entirely new!
With floor to ceiling windows wrapping each of the main living areas, a view to this exceptional courtyard and entertaining space could be viewed throughout the entire property - How could we possibly compete with such an incredible outlook?!
Put simply, we just couldn't! Instead, we were left to embrace the green and harness it in full force throughout our concepts for this property.
It’s something perfectly executed across magazine spreads time and time again, yet when it comes to everyday living, embodying the minimalist style in your own home doesn’t come without it’s challenges and that is because we somehow manage to accumulate so much STUFF!
So, what does it take to nail that minimalist look at home? Part ways with the non-necessities and go back to basics! Ditching the clutter not only adds a sophisticated and sleek look to your home, but clears the mind too so follow our step-by-step guide to minimalism below!
Clear surfaces of clutter
Take a look around your place – is it filled with items in the wrong spot? You’re certainly not the only one! This tends to happen to everyone over time as you get carried away with day-to-day life and things begin to find new homes. If you’re really keen to achieve that minimalistic look you need to tend to this asap! Sort through everything, keeping only the essentials, before organising these by priority. Be strict with yourself and repeat this process every few months – you’ll be surprised what a fresh set of eyes can find!
Make a neutral base
One thing we always stress to anyone that will listen is that your base is so important! A fresh lick of a subdued hue such as white, grey or cream helps to ensure a clean and crisp environment. An assumption people often make is that these hues bring boredom and disinterest to the home, but this is certainly not the case! Look to incorporate a yellow or blue undertone to your colour choice which will help to balance the light in the room whilst giving the space that homely vibe that is often hard to achieve with a minimalist style.
Opt for quality over quantity
A theory we like to apply to as many facets of life as possible - investing in quality always seems to be the smarter choice. When it comes to creating that minimalist look, you’re often left with not much to work with which typically makes shopping for this style even harder. Each piece should be carefully considered to ensure its purpose is necessary. Your best bet is to invest in the classics that will stand the test of time and are built to last.
Embrace texture wherever you can
There’s always one person that thinks the minimal look is cold, bland and boring but that’s simply not the case! The key it to introduce texture into different rooms of your home. Think knitted throws, cushions, rugs and décor pieces which add points of interest. Just make sure they are all within the same colour palette and you’re set!
You probably know by now that we are massive suckers for indoor plants! Not only are they a quick and easy decorating tool, but they also help to clean the environment around them which make them a practical purchase too!
Now, indoor plants do carry some common misconceptions which are that they are difficult to care for. So, we have taken the guess work out of it and listed our favourite indoor plants that anyone could keep alive and thriving.
Known for its medicinal properties, this trendy succulent can come in many shapes and sizes with plants growing up to one metre for high impact. Aloe enjoy living in room temperature around 20 degrees which make them the perfect edition to many Perth homes. As you might expect for a succulent, this indoor house plant prefers dry soil, so avoid frequent watering for the best result.
One of the most stylish décor accessories of Instagram, ivy has a classic elegance that will stand the test of time! English Ivy is super easy to care for and grow with many people encouraging their plants to trail from potted stands or shelves. English Ivy thrives in moist soil and cooler room temperatures so keep the air-con pumping!
This easy indoor plant can grow up to two metres tall so it is the perfect addition to that empty corner in your living room. Known for their dark green leaves with an attractive shine, this plant thrives on lighting conditions from medium to bright and temperatures from 15-26 degrees Celsius. Just be sure to allow the surface of the soil to dry out in between watering.
Mother in Law’s Tongue
With variegated leaves that grow upright and small white flowers that bloom only rarely, it doesn’t get much easier than caring for mother in law’s tongue! This indoor plant grows well in a range of lighting conditions and any normal room temperature should suit just fine. Just remember the key to success is ensuring the air is somewhat dry, as should be the soil.
Fiddle Leaf Fig
With leaves shaped like a fiddle it’s no wonder where this beautiful indoor tree got its name! Best suited to environments with temperatures from 18-27 degrees Celsius, this plant requires exposure to bright or medium light. The surface of the soil should dry out slightly between watering. If it begins to look a tad pale, try moving it to somewhere less bright and it should come back!
When it comes time to sell your property, the whole process can sometimes seem overwhelming to some, with many home owners not knowing where to start. As property stagers, we are often asked what our opinion is on pre-sale cosmetic investments and what changes can have the biggest impact on sales results.
Well, whilst every case should be assessed individually, we thought we’d put together a list of some small changes which can have a BIG IMPACT when presenting properties for sale. These minor refreshes are inexpensive and are proven to yield some great results for homeowners come crunch time!
Bathrooms & Kitchens
Bathrooms and kitchens are always a HUGE selling point for buyers. Some inexpensive solutions include fresh towels, greenery, trendy cookbooks and designer soap ware which can have a big impact on refreshing tired areas. However, should you have a little extra $$$, a fresh coat of paint, new mirrors, tapware and doorhandles can do absolute wonders for wet areas!
Gardens and Landscaping
As Australians, we are brought up in the great outdoors which means we want to be able to spend some quality time in our backyards at home. Therefore, well-presented gardens and entertaining areas are up there in our list of priorities. If your garden is somewhat lacking in lush, thriving greenery, then we suggest investing in some native Australian shrubbery for easy care, or perhaps some new turf if your lawns are dying or brown from a long, hot summer.
Main living areas
Finally, when it comes to main living areas, these will obviously be rooms that the new owners will be spending a lot of time in. Make the effort to show them off in their best light! Small changes to cushions, throws, decorative and rugs can make the rooms appear more homely, comfortable and inviting. There is so much choice when it comes to these pieces so pick up some that are in keeping with your overall interior style, whilst embracing current trends to give it a modern touch.
Offering 180-degree views over Halls Head Beach from both levels of this two-storey Mandurah home, this property was simply begging for relaxed beachy-chic styling to help sell not only the home, but the amazing lifestyle this home presents!
So how can you introduce coastal styling to your home without the overuse of shells and nautical symbols you might ask? Well, there are some simple tricks you can employ to get your home feeling like a coastal retreat before you know it!
1. Use texture and patterns to create BUZZ!
One of the easiest ways to achieve that beachy, relaxed vibe is to incorporate some texture and pattern into your interior styling. Whether it's with cushions, throws or decorative accessories, texture and patterns work perfectly in this style as they introduce interest without the need for a bold statement or too much colour.
In this property, we've layered different textured cushions and introduced a tie-dye pattern into this bedroom whilst staying true to our coastal themed colour scheme. Our textured weave bedside lamp adds just a little extra!
2. Embrace (beachy) colours
It might seem simple, but this trick can be so effective! A backdrop of white or neutral tones are the perfect edition to a coastal feel and when matched with muted shades of colour, can be the perfect way to create that cool and calm environment.
If you're anything like us, sometimes it can be hard to incorporate colour into styling. When it comes to coastal, think greens, blues or the soft colours of a sunset (as pictured below). Introduce them via your accessories, soft furnishings and artwork - that way you're not committing to any "forever" pieces in a colour you might grow to hate!
3. Invest in coastal furniture
This one might be a bit more of a commitment than some people are willing to make BUT investing in some key pieces which follow suit with coastal styling can have an amazing impact on the overall style and appearance of a property and surely that makes it worth it, right?! Think large fluffy lounges in neutral tones or cabinetry in washed timbers - these pieces tend to appeal 'lived-in' and comfortable which is the perfect fit for coastal styling.
In the case of this property, we used a weave outdoor furniture set in a soft neutral which gave that beach house vibe without even trying!
4. Put away the shells!
Approach this one with caution! You don't have to go overboard on shells, coral, boats and driftwood to achieve this look. In fact, less is more when it comes to nailing that relaxed coastal look. Think about incorporating picture frames in mixed woods, glass accessories and textured rugs which add subtle flavour as opposed to taking things too far.
In the case of this property - some MIGHT argue we got a little carried away - we used props such as this gorgeous white surfboard to finish off our look.
Photography thanks to our friends at Finesse Property Photography.
With a fresh calendar year comes that time where the entire office debates what they predict to be the hottest interior trends for the year to come.
In order to keep the peace this year, we have decided to turn to ye olde’ Pinterest to confirm what we can expect to see trending over the next 12 months.
So why is Pinterest such a reputable source you might ask? Well, no interior lover can deny that decorating a home is personal and totally evolves over time as trends develop and family dynamics change. This means design is never done! There’s always spaces and places that people want to update which keeps Pinners coming back for more and more inspiration. From complete renovations to decorative refreshes, Pinterest has it all and these are their top predicted trends for 2018:
• Resort-inspired style: Spa-inspired bathrooms and rattan furniture bring the vacay vibes home (saves for “spa bathrooms” +269%)
• The magic of metallics: Metals mesh with any colour palette, but to really amp up a space, mix different finishes together (saves for “mixed metals” +423%)
• Hello, terrazzo: The forgotten flooring of the '70s is brightening up ceilings, entryways and everything in between (saves for “terrazzo” +316%)
• The fifth wall: A statement ceiling can transform a room from the top down with bold paint, striking wallpaper or intricate texture (saves for “statement ceilings” +310%)
• Beautiful to the bone: Bone inlaid tiles take an ordinary piece from meh to marvellous with maximalist drama and geometric designs (saves for “bone inlay” +207%)
• Wood wins: Wall tiles and flooring in shades of grey, or with a herringbone pattern, are versatile, add dimension and make any space more modern (saves for “herringbone patterns” +131%)
• Statement doors: A colourfully painted front door, or friendly message on a mat, is the new way to welcome guests (saves for “colourful doors” +121%)
• Patterned plants: Houseplants, like the popular prayer plant, go beyond green with vibrant, patterned foliage and flashes of colour (saves for “patterned plants” +533%)
• Wall art is big: Buh-bye, blank space! Large posters, works of art and photography prints are blowing up (saves for “big wall art” +637%)
• Sage advice: Soften up a space with sage, the new neutral (saves for “sage” +170%)
So there you have it! Watch this space as we begin to incorporate some of these trends into our design concepts for properties throughout 2018.
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