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STYLING is key to selling homes faster and for more in a tough real estate market, according to a staging expert.
Perth Style Company managing director Sara James, who helps agents and developers including West Coast Eagles midfielder Jack Redden present properties, said seven projects were under offer within 14 days of listing last quarter.
“We style and stage homes for sale in order to create a strong marketing campaign for the home through brilliant visuals and eye-catching concepts,” she said.
“These days, buyers have seen the entire property online before they see it in reality, so the styling needs to not only entice people to view the photos online, but also attend the home opens in person where our use of props and styling tools then creates that emotional connection.
“Our styled projects measure, on average, 28-32 days on the market therefore it is evident that the styling helped to create a beautiful connection between a homebuyer and the property in a difficult Perth property market.”
Ms James said the interiors of a well-styled property should be simple yet effective.
“Less is more is certainly my mantra,” she said.
“Keeping colours calm and the floor plan minimal are the fundamentals to a beautifully styled space.”
Ms James shared her top tips to set your home apart from the competition.
1. Spend on your “wow” areas
If you have a dated kitchen, for example, don’t highlight it. Instead, find another space you can showcase to attract buyers, such as a great alfresco zone or a large back yard with a pool area that’s wonderful for entertaining. Allocate your budget to gardening, cushions and modern outdoor settings to style it for maximum attention.
2. Consider your bedrooms
If your bedrooms are big and can add value to your sales campaign, use queen beds to accentuate room size. If they’re small, find another area of the home to be the show-stopping conversation point. Also, convert the smallest bedroom into a study. If there is a small bedroom at the front of the home, transform it into a home office.
3. Create family areas
Creating “zones” is an easy and effective way to showcase a family home. Multiple TV areas or living spaces demonstrate to growing families that the home has longevity, with an array of areas for kids to play or even a quiet spot for parents to relax.
4. Reduce clutter
If your home is on the lock-and-leave scale, emphasise it is easy care by minimising clutter and creating clean sleek lines.
For more, visit Community News here.
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People often ask what the most exciting thing about working in home staging is and for us, it's simple! It's all about building the lifestyle that goes with a property and when it came to this gorgeous development, The Haven in Ridgewood, it was all about channelling the minds of the right buyer. And that is what we call, the fun part!
For this display, it was all about that "Baby Boomer" demographic who are looking to downsize to an easy-care property. Less chores and household jobs, more living and enjoying all the amazing things life has to offer. Some might say, it was our job to build a haven!
Now, it could seem like a simple task to some, but to us, it's become a fine art perfected over the years. For this display, we wanted to create vignettes scattered throughout the home that really sing to the heart strings! For example, you will see we created a kitchen cluster with the latest cookbook by Donna Hay, a dining table centrepiece with fresh blooms picked from the backyard and an array of thread neatly dispersed across the sewing room... it's these simple touches that really make a big impact when building a dream lifestyle.
Take a closer look inside...
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There is no denying that in WA's current real estate market you have to go the extra mile to get the results you are chasing. So what might this involve? In today's blog we share with you our top tips to getting the best price for your home.
1. Symmetry
Create the illusion of space and balance by ensuring furniture is in a symmetrical layout. The camera loves symmetry and it is like poetry on the eye.
2. Lights
Shine light on all your clean surfaces to make them glow. People love cleanliness and lighting up a space creates not only a unique ambiance but a delightful freshness. Maximum wattage equals maximum results.
3. Camera Shy
Take a couple of practice snaps on your mobile phone to see exactly how the room is looking on the lens. As they say, a picture is worth a thousand words and a snapshot of the room will quickly show you which cushions are sloppy, what artwork is hanging crooked and which personal effects need to be stripped back.
4. Colour me happy!
Believe it or not, as humans we respond to colour on a cellular level, so it’s important to make the right decisions when it comes to a colour palette. Focus on a neutral theme with touches of blues, greens, greys and creams.
5. Artwork
Go big or go home! Statement art is the best way to create drama, theme or a focal point in any room. Remember this for the entry way and main living – the bigger the better.
For more, head to Community News here.
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Offering exceptional 360-degree views of the Perth CBD and surrounds, we were absolutely thrilled to be apart of this special project at The Towers, Elizabeth Quay.
As a turn-key furniture package in arguably Perth's most exclusive address, it was so important to our team that the styling supported the incredible outlook and calibre of property. This meant every aspect of this property had to ooze style and sophistication!
We intertwined elements of brass with mirrored surfaces and eye-catching vignettes to give the display a luxurious feel from top to toe. Bold jewel tones and statement artwork helped us to support the incredible outlook with a funky, on-trend edge.
Take a look inside...
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In our latest instalment of our Co.llaboration Series, we speak with Sarah Calautti of Burgess Rawson. Specialising in existing and off-the-plan residential apartments, Sarah calls on Perth Style Co. to give her listings a competitive edge. With an unmatched energy and enthusiasm, Sarah's passion translates to exceptional results for her clients.
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There is no denying that in WA's current real estate market you have to go the extra mile to get the results you are chasing. So what might this involve? In today's blog we share with you our top tips to getting the best price for your home.
1. Symmetry
Create the illusion of space and balance by ensuring furniture is in a symmetrical layout. The camera loves symmetry and it is like poetry on the eye.
2. Lights
Shine light on all your clean surfaces to make them glow. People love cleanliness and lighting up a space creates not only a unique ambiance but a delightful freshness. Maximum wattage equals maximum results.
3. Camera Shy
Take a couple of practice snaps on your mobile phone to see exactly how the room is looking on the lens. As they say, a picture is worth a thousand words and a snapshot of the room will quickly show you which cushions are sloppy, what artwork is hanging crooked and which personal effects need to be stripped back.
4. Colour me happy!
Believe it or not, as humans we respond to colour on a cellular level, so it’s important to make the right decisions when it comes to a colour palette. Focus on a neutral theme with touches of blues, greens, greys and creams.
5. Artwork
Go big or go home! Statement art is the best way to create drama, theme or a focal point in any room. Remember this for the entry way and main living – the bigger the better.
For more, head to Community News here.
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Thinking of putting your property on the market? Well today is your lucky day! We are sharing a few of our well-kept secrets on how to sell your house fast and efficiently!
The Ewww effect!
Declutter and depersonalise the entire home. Think hotel like presentation. The key to this minimalistic approach is hiding any clues that people inhabit the home. Buyers are attracted to new and fresh, not old and used. Having the home professionally cleaned is the best cost effective way to ensure buyers are not confronted with any nasties like odours, hair in drains, dusty surfaces, dead bugs and stains. It’s a common misconception that you may need to spend a lot of your pre-sale budget on cosmetic improvements. But by decluttering heavy furniture items, personal items and giving the home a solid clean adds a simple shine and lasting impression. People want to see the home they are buying, not all your personal belongings.
Lighten Up!
Let there be light. Light it’s your best friend when you are presenting a home. Open all those curtains and blinds and use natural light as a tool to create airy open spaces. Even opening windows and creating airflow is comforting to buyers visiting the home. To create a show stopping experience replace your standard and power saving globes with high wattage and power up the entire home like a stadium. Adding an extreme amount of light will do wonders for your photo shoot and also wow people as they visit in person.
I see RED!
Once you start actively looking at Real Estate photography you will start to observe repetitive DO’s and DONT’s of property presentation for yourself. Along with my personal pet hate of visible electrical cords, colours play a part in what makes or breaks an appealing room. My advice is always sick with naturally inspired cool tones. Follow ocean and Earth for inspiration. Blues and shades of grey from the skyline and oceans. Marble, slate and limestone, mixed timbers and natural greenery and fresh leaves to add warmth. I personally stay away from Reds, oranges and purple even if they are trending, simply because they are too overpowering and aggressive for a homes marketing campaign.
Perfect Pairs
Creating a symmetrical floor plan is my favourite way to create a luxurious room. Use the centre of the room like an axis whatever you add to one side of the room you need to balance on the other. Centre the beds in the bedrooms, Pair with matching side tables and lamps and centred artwork that’s - 100% symmetry. This will not only photograph beautifully but will also create a sense of space around the bed to enhance the size of the room. Placing a sofa directly in line with the media unit and coffee table is another beautiful way to create the rooms symmetrical feel in a living space. It’s all about the perfect alignment that guides the room’s direction.
Lights, Camera Action!
The way we market property has evolved and buyers view your home online. This means they would have seen every room of your home already before they even enquire or even decide to attend a home open. This mean the first impression is actually your photo shoot that forms your marketing campaign. Not nailing the photoshoot can be devastatingly costly. The longer your homes sits online the faster it declines in interest. But I have a great hack that’s super easy. When you are preparing your home for it’s photoshoot do a little dress rehearsal. Most photographers will take photos from the corners of the room, use your iPhone and test what you can see. I guarantee your test photos will show you things like cords showing, kinks in rugs, off centre artwork, sheets not tucked in at the end of the bed. Small little 1%’s that will improve your image quality. This is a part of the property sale you can absolutely control and I strong you urge you to. The rewards will be superseded!
Check it out now on Better Homes & Gardens here!
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You might have caught our latest feature in this week's copy of The West Australian, How to update your home over a long weekend. They're quick, they're easy and their cost effective. Check out our top tips below:
Update your door furniture
Matching door handles throughout the home too add an instant modern flavour. Even consider your cabinetry in the bathrooms, kitchen handles and towel rails. Matte Black and Brass are super hot right now, brushed silver is a classic that always looks fresh.
Add Greenery
Indoor plants are a great way to bring the outside in. Trendy plants include Bird of Paradise, Fiddle Leaf Fig and Philodendron, Cacti or succulents are fool proof and last all seasons.
Light fixtures
Be bold, with a pendant to add some drama. Simply updating globes or updating down lights can make a huge impact.
Paint Refresh
Nothing feels good as new than a fresh coat of paint. Commit to a room at a time, features spaces and a dash of fun colour outside. Airing out your home in the changing of weather can always do wonders for your well being. Nice touch to use a defuser with an essential oil to get rid of any nasties built up over summer.
Theming
Living spaces feeling stale? Collect decorative items and declutter your space of things looking tired. Start with some funky artwork and start adding fresh prices such as cushions, floor rugs and decorative elements that fit your theme.
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EMBRACE A RICH COLOUR PALETTE
As we transition into the Autumn / Winter season, it’s important to embrace moody hues and rich colour tones such as charcoal grey, forest green, midnight blue, rust reds and inky tones. Whilst these are somewhat dark and heavy, this rich colour palette can be easily broken up with touches of timber and textured soft furnishings to achieve a soft, relaxed feel for a soulful home.
LUXE LAYERS
Winter is the season for snuggling up on the sofa so think indulgently and incorporate a range of layers throughout your home in luxurious fabric blends such as knits, felts, velvets and furs. When paired with your sofa or favourite lounge chair, you can achieve that perfect winter warmth with minimal effort and expense.
NAIL THE RIGHT LIGHTING
Just because it’s dark and gloomy outside, doesn’t mean your home needs to feel the same! Switch up your overhead lights with some purposeful table lamps instead. Not only are these lamps super practical, they’re also understatedly elegant and build on that winter ambient feel.
ACCESSORISE!
Now for the final touches and arguably the most fun part! Put a small budget aside and treat yourself to some winter themed goodies to take your winter inspired abode to the next level. Think scented candles, indoor plants or coffee table books which will make staying indoors over the next few months a total breeze!
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In our latest of Co.llaboration we speak to the Hughes Team of Realmark Coastal. Known for dominating our coastline with their innovation, unbridled enthusiasm, honesty and integrity, this high-performing team have introduced us to some jaw-dropping luxury properties over the years and we can't wait to see what's in store for us in the years to come!

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