When attracting the right audience for your personal brand reputation is everything. High-level influencers can help spread the word, which can make a big difference for your visibility and sales.
Lately as social media has become more advertising focused it’s becoming a wider trend to connect with people of prominence. Daily conversations and sharing of content can help you get more recommendations from a trusted source.
This method of marketing is growing in popularity as businesses get to save money on advertising, and garner a high rate of return from word of mouth. In this next year your brand should aim to connect with the right influencers for your niche, especially on social media. There are a few ways you can attract the right people to your brand.
How Influencers are Changing Our Marketing
Increased sales are directly related to a trusted brand persona, which is built over time through daily interactions and content. Use these tips to attract the right leaders in your industry:
Be focused on who to connect with – Online reviews and conversations on social media impact purchasing decisions. You can improve your chances of being recommended by focusing on a select number influencers, and adding meaningful comments online. The better quality of content that you provide will also attract a high-quality community.
Go beyond just one or two social networks – As updates on the major social networks continue brands need to be engaging on other social platforms that they have not been previously active in. This will become more important as far as reaching out further to people who are mainly using their mobile devices rather than their laptops or computers.
Start engaging and interacting in professional social media groups – These niche communities are where your business can start focusing building strong relationships with those who will later regard you as a leader in your industry. Focus on those who are mostly likely to be interested in what you have to offer as in the future they could become your strongest brand advocates.
Forging the right relationships online is becoming more important in today’s online world. Through these connections your brand can build a strong lead base that can be converted into sales. Personal connections are more valuable money, and can help you stand out from the rest.
As noted in this post I wrote about Microsoft’s Kati Quigley and her thoughts on Everyday Negotiation it is not necessary to be a natural born negotiator.
Some people are born this way. If you happen to be one of them … congratulations. If you aren’t, I’m sure you’ve got more than a few experiences where you found you either really liked or really hated the experience of negotiating.
The good news is … you can learn to be a better negotiator.
Negotiation is the ability to bring about compromise between two or more people while manipulation seeks to satisfy only one’s own wishes.
Taking the time the understand the basics and to prepare before you go into your next negotiation can pay big dividends.
As you can expect, when you improve your negotiation skills you begin to standout in your career. Of course, there is more to a career than negotiation, but when you think about it you negotiate before you start a job and sometimes as you exit a role too. So, it’s a good idea to improve your understanding of negotiation,
Manipulation is Not Negotiation
The one-sided experience of manipulation deserves a moment of time.
The Car Dealership Dilemma
Car dealerships are one of the most common examples of challenging negotiations. A lot of people may love the idea of buying a new car, but many dread the idea of shopping for one. This is why no-haggle car buying has become popular.
If you’ve ever shopped for a car you probably experienced some of the most direct, and often one-sided types of negotiation. Most people don’t like this type of “negotiation” and will do everything they can to avoid it. The fact is that’s not negotiation that is manipulation. I’m not denigrating car sales professionals. There are other sales roles where manipulation is de rigueur. Avoid it when you recognize it’s happening.
There are entire schools of thought around the psychology, sociology and anthropology of manipulation in order to sell you something. And, that may be why so many people avoid negotiating. Manipulation is often a monologue. One party trying to convince (force) you into a situation that is one-sided.
Negotiation is a Dialogue
When you are in a negotiation you’ll probably know it. You’ll feel and see the back and forth. You’ll believe you have the option to contribute, to counter, to accept or decline, and to walk away. A good negotiating experience allows all parties to know they worked together to assemble a reasonable offer that suited the needs of all parties.
Don’t ask for one thing at a time – Lay out what you want to ask for. You may think you are tipping your hand, but the reality is that you are setting the stage for securing a deal.
Have Options – In parallel to Tip #1 make sure you have considered options. Also, prepare yourself to hear things to may not have anticipated.
Good Negotiation Takes Practice – This is not a surprise. Practice whenever you can.
Using Questions for Clarity – To insure you understand (Habit 5 – Seek First to Understand – Stephen Covey) ask clarifying questions. If the other side isn’t willing to answer your question you may need to step back from the negotiation. To get to the root of the issue you may want to use The Five Why’s
Curve Balls Happen – Be willing to consider things you had not expected or envisioned. Be willing to take a pause and re-visit the conversation after you’ve had time to research, evaluate, and perhaps check with your colleagues.
To Negotiate is to be Human
The reality is that we are always negotiating. Whether it’s with ourselves, our spouse, our friends, our colleagues, and of course our bosses, customers and business partners.
It’s better to be prepared and ready. That’s what Kati’s points highlight. There is always room to improve.
I for one fully understand those in transition. I’ve been there at times myself–and for way too long. Life for the unemployed is hugely confusing. The quasi life equilibrium that used to exist before the transition period has been lost. And everybody you know seems to want to be helpful by giving you (nonprofessional) advice, which can add another layer of confusion to your bewilderment, thereby causing further disorientation. So, what’s the best thing to do to get back on track, get a job, and reach a life balance again? The answer may seem too simplistic: FOCUS.
You’ve probably heard the cliché “If you don’t know where you’re going, you’re going nowhere.” How true, so therefore you need a path, a direction, and a huge amount of mental energy to stay focused on the right things.
The following (professional!) advice is paraphrased from a recent networking presentation given by my friend Abby Kohut (http://absolutelyabby.com/), who’s one of the smartest people I know in this business.
Thirty percent of your time should be spent in live networking. Sixty to 80 percent of people get their jobs via networking. Think about how you got your last job: probably by talking to someone who put you in touch with others, and the next thing was an interview.
Another 30 percent of your time should be spent on applying for jobs online, generating leads, and communicating via e-mail.
Twenty percent of your time should be spent on volunteering. It is critical for your mental health simply to be with people, to get involved, and to get exposure.
The last 20 percent of your time should be spent doing things for yourself. People are like batteries: periodically, they need to be recharged. In order to project to the hiring manager via the interview that you are the ideal candidate, you have to feel good about yourself. So, whatever makes you feel that way, do it!
By following these guidelines, staying focused, and cultivating perseverance, you’ll be handsomely rewarded with a job you deserve.
Planning is important for any business, startups especially. The uncertainty of a startup’s trajectory makes preparation essential for navigating choppy waters. During the startup and planning phases, some startups make the mistake of not implementing big data into their business plan. In reality, big data can be extremely influential in a startup’s success.
Big data can act as a catalyst for startup success, with big data that’s driven by valuable insight on consumer and market behavior leading to more effective decision-making. Big data is relevant to various spectrums, including inventory management, customer service, advertising, marketing and general operations. Advertising and marketing, specifically, can be a costly endeavor for startups, which can get more bang for their buck by incorporating big data into the process.
Five reasons startup can’t afford to ignore big data are:
1. Driver of Strategic Growth
Even if a startup has a fantastic product or service, the resources involved in creating that product will go to waste if the startup does not find the optimal target market to engage. Big data plays a massive role in the identification and prediction of behaviors in a given market. Startups can utilize big data that provides a comprehensive overview of certain markets, analyzing whether investing marketing resources in the market is worthwhile.
Big data incorporates aspects of competitor analysis, social feedback and sales data, simultaneously aiding the process of finding the ideal customer base and refine a product, so it appeals to existing customers. Big data looks at customers’ behavior and preferences to help determine their buying patterns, with complex analysis incorporating that data with relevant sources like analyst reports, market trends, Line of Business applications and social media activity.
2. Greater Productivity
Efficiency plays a role in dictating the success of startups, which lack the flexibility of larger, more established businesses. Every second is essential for a startup that’s competing against the odds to meet a deadline. Fortunately, the utilization of big data can help increase productivity in startups.
In addition to reducing advertising and marketing time and resources by honing in on optimal audiences, big data’s embrace of unlimited scalability and live data enhances a business’s agility in reacting to shifting markets. For example, a product launch can incorporate big data and a cloud-based infrastructure to drive automated, real-time updates on social media to aid in targeting for marketing and advertising.
Big data helps startups increase their market share through its comprehensive analysis of market trends and ability to collaborate with a cloud-based infrastructure to aid in real-time updates.
3. Reduced Cost of Indirect Expenses
Calculating expenses can be cumbersome for startups, who may lack expertise in the area. Fortunately, startups can use big data to reduce indirect expenses, such as utilities, filing, office technology, insurance, professional services and rent. Big data helps with the automatic tracking and analysis of information, helping to spot larger trends. In analyzing data related to indirect spending, big data can help discover actionable insights that can help cut costs and boost your bottom line.
4. Useful Analysis of Social Behavior
Startups need to use social media to their advantage. Social media contains a bundle of big data goodness regarding customer behavior, helping to monitor brand progress. Social media analytics provide big data that examines aspects like impressions per post, interactions on desktop instead of mobile, comments, retweets, likes and transactional history to provide a comprehensive overview of a brand’s current trajectory. It can also determine where it stands compared to the past.
Big data on social media extends well beyond your startup’s pages, as well. Big data analyzes the users on your startup’s social media, digging into their profiles to find their interests and other personal identifiers. Big data provides a comprehensive look at a market that seems naturally inclined to engage with your startup on social media.
5. Effective Automation
Big data can help dictate what precisely a startup should automate. For example, it makes sense to automate the process of predicting customer preferences, instead of forcing employees to do so manually, one by one. Big data can easily accommodate personalization, digging into previous customer behavior to predict preferences and personalize their user experience as a result. Social media tracking, competitor analysis and sales report studies can help identify buying patterns of a target audience
Whether you’re tracking big data from your website traffic with Google Analytics or on social media with Hootsuite, this data can provide essential insight in making marketing and general outreach efficient and effective.
Startups that utilize big data have the upper hand on startups that do not. Big data can elevate a startup’s marketing and advertising efforts by honing in on the ideal market, in addition to providing insight on social media behavior and indirect expense costs. Big data helps startups provide an overview of their current trajectory, with startups using this data to make the most optimal decisions in the present and future.
Everybody wants to get a fair paycheck for the accomplishments they have achieved. In the ideal scenario, your boss notices your achievements and gives you a raise. However, in the real world this is not really the case and you need to stand up for yourself and ask for a raise. Unfortunately, this is not a very easy situation and can be very stressful. For this reason, this week I have put together the do’s and don’ts of asking for a raise and below you can read about them.
Never say that your coworker’s salaries are higher than yours and that is why you deserve a raise. When you talk about others’ salaries, it means you are gossiping in the workplace and this is not professional at all. Even if you think you deserve a higher paycheck than someone else, keep it to yourself because you never know whether the information you have heard is correct. Instead, talk about your accomplishments and why you think you deserve getting a raise.
Don’t try to emotionally blackmail your boss. Everybody has personal problems that they need to deal with. However, the needs of your children or the hospital expenses of your parents don’t mean you deserve a higher salary. Therefore, don’t try to arouse pity for yourself using your personal problems. Give your boss a valid reason for a higher salary.
If you want to ask for a raise, then schedule a meeting. Never ask this via email. It is much better if you ask this in person so that you can understand from the reaction of your boss what s/he really thinks. Maybe s/he also thinks that you deserve a promotion but due to budget restraints, s/he cannot afford to give you a raise right now or maybe s/he thinks you need to work more to deserve a promotion. Whatever the reason is, the best way to understand your boss’s real feelings is to talk with him/her.
Never start the conversation by saying you have done all of your duties. Of course, you will do all of your duties because this is why are getting paid for. Remember you are asking for a raise and a raise means getting extra from your agreed paycheck. Therefore, your boss will ask you what extra work you have done so far to deserve this raise. If you think you deserve a raise, then you should be ready for the extra work because if you will get paid more, this means that you should take on more responsibilities.
There is a saying among old cowboys out West: “One man with courage is the majority.”
When I write about courage, intestinal fortitude, guts, and boldness to differentiate yourself, it’s not to encourage you to do stupid, risky things. I’m not looking for the daredevil mentality that causes you to rappel off the Brooklyn Bridge or swim with the sharks. Nor need you be like one CEO who said: “I’ve always taken chances. At 54 years old, I married an 18-year-old. Her dad didn’t like me or the idea at all. I told him, ‘Look, you’re not losing a daughter. You’re gaining a brother.’. . . I was a hyper child, always getting into trouble like the time I looked inside a gas tank with a match. I learned you don’t do that.”
I’m not asking for utter fearlessness and risk without thinking. Just “go for it” a little more and more often than you have in the past—and more often than others do. If you hold back, you’ll get into a rut, slip behind, fade out of sight, and sink into the sameness of the people around you.
A calculated risk is just another way of saying to:
Show some spine.
Put it on the line and see it through.
Leave it all on the playing field.
Creatively work with fear.
Think the unpopular thing.
Have the gumption to go off the grid.
Be willing to bet your job on a hunch.
Step out of the box.
Be unafraid to fall flat on your face.
If you don’t fight through timidity, you will have regrets. Few individuals look back on their lives and think, “Wow, I should have never tried for that bigger job.” But many will look back with regret: “Why didn’t I have the guts to try for that bigger job?” Or “Why didn’t I speak up?” “Why didn’t I step up?” “Why didn’t I step it up?” “Why . . . why . . . why?”
How do you ensure the messages your brand relays — in both overt and underlying messages — are in line with the values you aim to convey?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
1. Ensure a Consistent Narrative
My brand narrative is consistent, and my company culture is predicated on my narrative. Any message, whether in a newsletter, social communication, new product or even a meeting, has derivatives of the narrative and culture. I started as an immigrant and built my business from the ground up; my values and those of my team are very closely aligned with the concepts of constant learning and honesty. – Matthew Capala, Alphametic
2. Explicitly Discuss Your Values
Listing out a few values for your brand isn’t enough. You need to discuss what those values mean. If your organization values diversity but your board and executives all come from similar backgrounds, you need to discuss what your organization is doing to improve diversity in leadership long before you start planning brand messaging about your organization’s commitments to diversity. – Thursday Bram, The Responsible Communication Style Guide
3. Remember Every Employee Represents Your Brand
This is a valuable lesson I learned in high school while working at a little corner deli in New Jersey. Your customers can always buy similar products elsewhere. What they’re really paying for is your service. Every person in your organization, from the janitor, to the doorman, to the CEO, represents the brand, and the message should never change: quality, consistency, and training. – Ali Mahvan, Sharebert
4. Have a Personal Cabinet
When attempting to reconcile your brand messages with your values, it may not be the best idea to consult with fellow team members. They might be biased in ways that you can’t observe. Instead, my advice is to consult a personal group of friends or close family members that share your values. This is the best way to truly ascertain if your values are honestly and genuinely being represented. – Bryce Welker, CPA Exam Guy
5. Use Customer Surveys
Every message has a key takeaway that aligns back to your values and your brand. I usually use surveys to ensure that my brand is being exposed with my values. I ask my audience what words describe my brand. When I receive responses, I know which direction to steer to keep my audience engaged. There is a fine line between your message and values and your audience. Are you bridging the gap? – Sweta Patel, Silicon Valley Startup Marketing
6. Hold Brainstorming Sessions
We have a brainstorming session with the entire team regarding our company values, mission and vision. It’s more likely that when we discuss and consider feedback from employees, they remember the values for a long time and always stick with those. We also send a series of reminders on our company Slack channel where we share the values, vision and mission so that those are consistent everywhere. – Liam Martin, TimeDoctor.com, Staff.com
7. Define Your Brand First
By clearly defining your brand, you create a lens that you view every communication and message through. This isn’t something simple or quick — a brand definition should be several creative brainstorms that stretch over a few days every few months, as our brands evolve constantly. When looking at messages being relayed by your brand, make sure they make sense with that brainstorm! – Jen Brown, The Engaging Educator
8. Believe in Your Message
It is impossible to adequately convey a brand message without actually believing the message. Internally, each member of the team must truly believe in the brand and mission of the brand. This communal belief will shine through in all the steps that are taken to overtly convey the message and the underlying belief will be apparent to your clients as well. – Ryan Bradley, Koester & Bradley, LLP
9. Partner With a Cause
The message of my brand is always about helping someone or something on the planet every time an item is sold. In order to stay on point, we partner with charities and organizations. In the past, this has included an underwater campaign to bring awareness to domestic abuse, fashion shows to promote world peace, and a tree planting campaign related to the sales of garments. – Dalia MacPhee, DALIA MACPHEE
10. Be Your Brand
If you live and breathe your brand, it will effectively reflect the values you aim to convey, as it will authentically reflect your values. Brands that are built on the basis on authenticity can endure, as the underlying and overt messaging will consistently reflect what the brand truly represents. – Adam Mendler, Beverly Hills Chairs
11. Create Style Guides
Create a proper style guide for your brand that covers not only visuals but content and your values as well. All of our content creators and marketers are in house and follow the same documentation and guidelines. Our chief editor has final sign off on almost all content created and also understands our values the best. – Karl Kangur, MRR Media
Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in several different formats, including video.
How is this important for your business website?
According to Google the rise of mobile and voice search has caused the search engine to update their format for better viewing of search results that go beyond just “10 blue links.” Users can now see a visual of the information they are looking for right away.
The goal of today’s brand is still to build something of value, and create a great experience for their audience. It’s important to create high quality content that engages a community. There are a few steps you can take to turn your brand’s website into a helpful resource for visitors to come back to again and again.
Focus on the common issue for your audience – What are the main pain points and questions being asked by your target market? You can discover this information through social media, responses on your blog, and through live videos and webinars.
Make sure your answers are clear and direct – When optimizing your content be sure to provide the exact answer people and search engines are looking for. This can be included in your blog posts, pages, and in the form of questions and answers on an FAQ page.
Include the right keywords – Through target market research find out which keywords are most commonly appearing in search queries and include these throughout your website. Take a look at what the competition is using as well and the number of results for each word.
As a personal brand you will want to configure your content and website according to the latest technology with a focus on the most common devices people are using to gather information and make purchases. As search engines continue to evolve keep in mind that so does the elements of basic text in search results. Today’s visitor is drawn to visuals and clear, quick answers to their questions.
This second question is supposed to be funny. I hope you at least smiled.
I think the best way to start is by reading and watching what known and renowned futurists in your industry are doing. Also, by diving deep into areas where you have an interest. I know this sounds quite obvious, but it’s the way we can learn what others are doing, seeing, and predicting. I do have a few recommendations though.
Tips for future futurists:
Write down what you’re thinking today
Write down what you’re thinking tomorrow will look like
Most Important – Grade Yourself. Take the time to go back to what you have previously written and give yourself a grade.
History is bound to repeat itself.
Or, perhaps a better way to say this is …
Don’t ignore history
While it is true that technology advances impact the way the future will be realized the fact remains many of the things we’ve seen have already happened in one way, shape, or form.
Are there new things developed? Sure. But, quite often the way humans interpret those innovations follow a pattern.
Will this change as more AI and robots take over? That’s hard to say.
Perhaps you have a prediction about that. Share them in the comments if you are so inclined.
So, what’s your definition of a futurist?
The good news is… you get to define who is a futurist. In a sense everyone is a futurist. However, some people are much better at predicting things farther out in the future than others. By “better” I mean they have a demonstrable track record of success in predicting the future. See the first 3 points in the beginning of this post.
If you live in the technology arena you probably have several people that you have observed over the years as being “good“ and “predictable” futurists.
Some are more generic than others, but they have spotted trends and documented them. And, quite often they have turned out to be true.
For example, Gordon Moore of Intel came up with… what else… Moore’s Law.
Moore’s Law is the observation that the number of transistors in a dense integrated circuit doubles approximately every two years.
This has held true for several decades. There were and are physical and technological factors that influenced each iteration. It’s likely this will compress in the coming years with the rise of quantum computing and continued improvements in design, manufacturing, and other factors.
What does it mean to be a futurist?
Does being a futurist mean accurately predicting the future any specific time and place? I think the answer is no. I’d certainly like to hear your opinion in the comments. Futurists are especially good at making predictions 10, 20, even 50 years out. Yes, many of these are educated guesses. But, the education and thinking behind those “guesses” can be years in the making. To me a futurist is anyone that is willing to take the time to make bold predictions and to write them down or put them on video. As noted in point 3 above the definition of a good futurist
Can a futurist be a sci-fi writer?
Absolutely. Science-fiction writers, or as they are sometimes called speculative fiction writers a.k.a. Spec fiction, often have a fanciful and somewhat precognition vision of what the future could be. Does what they say and show always come through? Absolutely not. They are writing a story. Not necessarily trying to be futurists.
A few great writers that come to mind include HG Wells, Jules Verne, Isaac Asimov, Ray Bradbury, and Edgar Rice Burroughs. There are many, many others. I only use these as an example. But, each of them created amazing worlds and people with equally amazing skills that seem
What about actual Futurists? Here are some of my favorites:
You may disagree with my list and I encourage you to add yours to the comments
I am also a fan of Seth Godin, Malcolm Gladwell, and the Freakonomics guys.
What about Reverse Futurists?
There are people out there that just want to tell it like it is and I would argue that they aren’t necessarily what I would call a futurist by definition. But, they are for lack of a better terms a”reverse futurist“
People like Tom Peters who wrote the seminal book “In Search of Excellence“ and regularly talks about what’s really going on in the workplace. So, by definition he’s not describing the future he’s describing the present. But, quite often the present he is describing is what could and should be envisioned as the future of the corporation. , quite often the present he is describing is what could and should be envisioned as the Corporation of the Future.
Others that fit this category W. Edwards Deming, Alfred Sloan, Thomas Watson Senior, and many others that defined what their vision was and most importantly put it into practice and build businesses around their vision. By applying their special skills for reducing defects, automation, technology adoption, respectively they created a framework to create the future of the companies they worked with and/or built from the ground up.
Back to being a futurist. I think the future will continue to hold a lot of promise and allow those that are willing to make bold predictions to continue to make those predictions. For those that try and those that end up having a modicum of success they will find that they stand out in your career. If you try and find that you aren’t great at it … don’t give up. Try again and remember the first three points above. The more you try the better you’ll get.
So, you want to be a futurist?
It’s never been easier to try. Perhaps you won’t change the world, but I don’t think that is the most critical part of being a futurist. Unless, you expect to be paid for your vision. And, there’s nothing wrong with being paid for your vision. But, there’s also nothing wrong with making predictions, backing them up with facts, writing them down, and giving yourself a grade on how you did on your predictions
As Tim O’Reilly said in his book WTF … “I was named future just because of one paper I wrote where I ended up getting a lot of things right.”
He said it much more modestly. He said “I didn’t invent the future… I drew a map of the present technology… that is shifting the business landscape“ and in a sense this is what being a futurist is all about. Thinking of maps, finding missing pieces, aligning your thoughts, and seeking to fill gaps. It’s not easy and perhaps it can take a special kind of creative thinking, but I do believe almost anyone can put their mind to work and “become” a futurist. Even if only for a small point in time out there in the future. You’ll never know until you try. So, just try.
Some of the modern futurists I’ve been following include:
Yes, they are all women. Hint: The Future is Female. At least in the way I’m thinking of futurists. One where we tap into a vastly underutilized resource. Females have been and continue to be vastly underrepresented. Imagine … engaging the “other” 50% of the world’s population. Females have been and continue to be vastly under-represented in STEM and every other field. We can fix that. I’ve been working on that for several years and will continue to advocate for more women in technology (and every other field).
So, you still want to be a futurist?
Read about and learn from some of the people I mention here. Follow the first three points and especially the 3rd point. See how you do. Perhaps you’ll have a knack for predicting the future and be able to confidently call yourself a futurist. I hope so.
The job market seems much better lately, and more and more offers are being extended to applicants. Some move into the new positions from other jobs and others from being in transition. In both cases, those job seekers miss out if they don’t take a holistic approach to specific evaluation of the new opportunity.
Often, the excitement associated with receiving the offer of a new job and accepting it, plus the flattery expressed by that job offer, may lead to a too-quick decision. It’s advisable to first do some meticulous due diligence in order to avoid a possibly costly mistake, because numerous questions need clear answers before you become able to make a final decision. Here are a few.
How important to you are the content and the level of responsibility in the new job?
Does the new job fit your personality?
Does your new boss’s management style align with yours?
Are there future opportunities for promotion?
Will the new job satisfy your work/life balance?
Are the commuting time and distance acceptable?
Is the amount of business travel expected in the new job acceptable?
Is the compensation–in the form of salary and bonuses–acceptable?
How about employee benefits such as health insurance and retirement plans?
This may not be a complete list, but it’s a good beginning.
People make life decisions based on their logic and their emotions. The outcomes are typically an aggregate of the two. Someone who’s been in transition for a while is more prone to make emotional decisions, and yet accepting a new job should be judged on the job’s merit and on logical reasoning. In such a situation as the acceptance of a job offer, it’s sometimes helpful to discuss the issue with a friend or, better yet, with a professional such as a career coach who deals with such matters frequently. The following might be a rhetorical question, but if you had a serious medical condition, would you seek a consultation with a friend or with a physician?