Packaging of the World: Creative Package Design Archive and Gallery
Packaging of the World is a package design archive showcasing the best, most interesting and creative work worldwide. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students.
Xiang Duo Duo Jasmine Tea was awarded by Reddot with both Packaging and Illustrating Awards since it was launched last year in boxes. Not too long, we have been commissioned to design an iron can to pack the product so as to meet more consumption needs. The tea comes from a famous century-old tea-brewer family, Lin, from Fujian where a regional culture is well-featured.
Through the illustration, consumers are bought back to Shanghai a few decades ago, where a lady in her elegant cheongsam (also known as qipao, is a type of feminine body-hugging dress with distinctive Chinese features of Manchu origin) standing in Hotel Waldorf Astoria, relishing jasmine tea. How romantic it is. Shaped in an octagonal prism and made thoroughly air-tight, this new packaging design succeeds the graphic style.
Design: Loonatiks Design Crew Project Type: Produced Client: Lucas Sardines Location: Athens, Greece Packaging Contents: Canned Sardines Packaging Substrate / Materials: Paper, Tin Printing Process: Offset
Lucas sardines is a classic product, They are caught in the Atlantic Ocean since 1896 and the “Yellow Can” has been in the Greek market since 1920, until now it is considered the leader in its category because of its high quality.
We all have memories from ourselves or someone older opening a can of Lucas sardines. Over the years, however, the original design has been changed, modified, resulting in the final picture on the shelf being messy and uncoordinated.
When KAMILARIS S.A. approached us to redesign the Lucas packaging, they mentioned all the above and at the end of the day their main goal was to reintroduce the sardines to the older customers but also introduces them to younger ones.
Agency: Nude Brand Creation Creative Director: Mike Parsonson Designer: Lizy de los Santos Production Manager: Jamie Ashdown-Parkes Illustrator: Alex Machin Typographer: Geoff Halpin Project Type: Produced Client: Irish Distillers Location: London, UK Packaging Contents: Whiskey Packaging Substrate / Materials: Glass Bottle, Paper
New Redbreast packaging set to broaden brand’s appeal and recruit a new audience
Irish Distillers have unveiled a new look for their iconic Redbreast range, more than a century after the brand was first introduced.
Nude Brand Creation partnered with the revered Irish brand to develop the new packaging, with the aim to highlight Redbreast’s strong heritage and endearing brand personality, whilst also broadening its appeal to a new audience of consumers driven by curiosity, discovery and authenticity.
Design: Blue fire team 蓝色盛火策略包装创研机构 Project Type: Produced Client: LYFEN Location: Shanghai, China Packaging Contents: Peanut, snack, plum Packaging Substrate / Materials: Plastic
The blue fire team used the theme of fun and fun in the product packaging image design, and adopted the dynamic comics method to embellish the high-definition real shots of the products, giving the screen a strong visual impact, thus causing consumers' appetite. At the same time, the product attribute copy is added in a prominent position in the packaging to help consumers quickly understand the product and stimulate the consumer's desire to purchase.
Design: Oliver Millington-Schwan Project Type: Student Project School: Royal Melbourne Institute of Technology Course: Bachelor of Communication Design Tutor: Renato Gallina Location: Melbourne, Australia Packaging Contents: Teapot Packaging Substrate / Materials: Timber, Cardboard Printing Process: Digital printing, UV varnish
Hypothetical Icelandic homewares brand and luxury teapot packaging.
Coldera is an Icelandic homewares brand which makes its wares from volcanic rock. Inspired by Scandinavian interior design, this is a keepsake box that the consumer could place on their kitchen shelf or bench top. The timber component is made from Scandinavian birch, the exterior box board slip case has a uv varnish and the teapot is secured by a layer of thick pressed wool.
The coldera logo is a custom word mark which is based on the geological forms for which Iceland is known, it communicates a contemporary, creative and unique brand.
Design: Karolina Król Project Type: Produced Client: Soapii Location: Vietnam Packaging Contents: Handcrafted Soaps Packaging Substrate / Materials: Cardboard Printing Process: Digital printing
Minimalistic and elegant packaging design for Soapii, a brand of handcrafted soaps made in Vietnam. The brand's products are all natural, handcrafted and authentic, and the packaging had to reflect that. The craft paper box features a print of two hand painted ink illustrations of some of the natural ingredients that are used to produce the soaps.
Different types of products are differentiated by a pop of colour corresponding to the main ingredient in each soap. The products are now available in selected SPAs and hotels in Vietnam and soon will be available.
Agency: Widarto Impact Director of Brand Strategy: Eko Widarto Art Director: Suryo Satriyo Senior Copywriter: Hellen S. Project Type: Concept Location: Surabaya, Indonesia Packaging Contents: Snack, Wafer, Biscuit Packaging Substrate / Materials: Plastic Pouch Zip Printing Process: Digital Printing
UBM Biscuits is one of the largest biscuit companies in Indonesia. To strengthen UBM's Biscuit position in the national and global markets, we offer a rebranding concept starting from changing logo identity and packaging design.
On our packaging, we create a design concept that is more fun, interesting and especially different from the packaging design of competing products displayed on the minimarket shelf.
This design concept is more directed at "back to nature", in addition to enhancing brand image and sales, we want UBM to be a pioneer of snack brands that socialize about loving nature.
Design: Unibe Branding Agency Project Type: Produced Client: 3K2K Location: Russia, Moscow Packaging Contents: Bio Yogurts Packaging Substrate / Materials: Plastic can Printing Process: Digital printing
Unibe Branding Agency has developed packaging design for bio yoghurt cream for "3K2K" brand.
Task: The agency was tasked to develop packaging design and adapt the design concept to the product range of Bio Yogurts, with natural fruit filling, for the 3K2K brand.
Solution: The product uses natural ingredients, whole milk, cream and filler, the agency decided to emphasize the naturalness of the product by using a cutting window on the center of the cup, through which the first layer of the product and a transparent strip window at the bottom of the package where the filler is located.
About company: "Molochniy Kit" is one of the leading dairy producers in the Ural region, combining several production sites and a trading house. The company was founded in 1999, and the first in the Sverdlovsk region began the production of milk, kefir and yoghurts in plastic PET bottles. Since 2012, the company has been manufacturing UHT milk in aseptic Tetra Pak packaging.
Design: VOLTA Brand Shaping Studio Project Type: Produced Client: Absolut Vodka Photography: Carlos Irineu da Costa Location: Porto, Portugal Packaging Contents: Vodka Packaging Substrate / Materials: Glass Bottle, Paper Wrap, Elastic band Printing Process: Offset printing
VOLTA was invited by Absolut Vodka to create a paper wrap for the city of Lisboa limited edition. The City Edition series already include designs for cities such as Moscow, Los Angeles, Istanbul, Rio de Janeiro or Berlin, and this time it was the Portuguese capital’s turn.
To honour Lisboa, we took inspiration from the luminous traditional Portuguese pavement (calçada portuguesa) and its creative motifs: the end result is a wrap with lots of texture, tradition and light.