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What is 'Value Proposition'

Value proposition is a business and a marketing statement which companies could use to create a summary of the reason why a customer must purchase a service or product. It convinces your potential customers that your product has the ability to add value and solve the problems that other offering that are the same would. This statement is used to target customers who would be benefiting mostly from the company products, this would also help in maintaining an economic moat. 

Value proposition refers to a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement would be able to convince a possible consumer about how your product would be able to add value and be better in solving their problem compared to similar products offered by your competitor. Companies use this statement to target customers who will benefit most from using the company's products, and this helps maintain an economic moat.

Let’s break down value proposition:

 This is a promise made by the company for the market segment. It’s an easy way to make customers understand why it’s a good idea to purchase the service or product. It’s a clear statement which could explain how a product would be able to solve a pain point. It also communicates the details of the added benefit and also states why it’s better than the products out in the market which are similar 

How to create a successful value proposition

The value proposition of a company would be able to communicate the 1st reason as to why a service or product would be able to suit a customer segment. It should always be shown prominently on the website of the company and other points where it could catch the eye of customers. It should also be intuitive so it customers would be able to hear or read the value proposition and understand it without any extra explanation.

In order for a value proposition to be successful, it should have a bold headline which would be able to communicate the benefits to the consumer. The headline shouldn’t be to long. It should be one word, a memorable phrase or sentence, or even a tagline. Below it, there should be a sub-headline which would be below the headline and it should be able to explain the delivered value and give a specific example as to why your product is more superior than the others. Now, a subheading can still be short, it could be a paragraph or two with two to three sentences and have bullet points to list the benefits of the products. Visuals are also an effective way to increase the communication between the company and consumers.

There could be different formats for value propositions, the important thing is that they remain to be unique to both their brand and to the people they are serving. Remember that value propositions demonstrate a specific result and are easy to understand. It should make your product different from your competitor’s so make sure you avoid using the buzzwords in marketing and be able to communicate your value in 5 seconds.

What is your value proposition?

Some people would assume that the answer to this is simple. Designers would think they surely know the value proposition of the company. But if you ask a designer this question, and as we did, we received different answers. Most are even obviously made up on the spot. There are incomprehensible ones, and there are coherent answers. Most of the time, there would be an awkward silence. So, what happened? Why isn’t a company’s value proposition understood clearly by even the people who develops the said value for the people?

This is because of the lack of design, a lot of organizations tend to skip the value proposition designing. This is a big mistake that happens all the time, value proposition should be the foundation of the design. So, make sure that you aren’t making this same mistake.

3 ways you can create a strong value proposition

1. Use the statistics of the industry

For a lot of sellers, this is the perfect fix for the lack of metrics. Leverage the study that others had already done. There are researches that would show that more than 75% of the company executives fail to achieve their objectives for the new products because of poor value proposition. It’s important that you watch out for related metrics. I assure you that there’s a 99% chance that you would find the right statistics that would be able to support your effort in sales.

2. Extend Your Business Statistics

A lot of companies today has involved tracking into their organization, if your company is involved in the quality type initiatives or six sigma, an integral part of the operations would be measurement. You have to make sure you uncover metrics that are existing which means you have to ask about the way they measure results and track. Your product being new to their business and them having an ongoing tracking would be able to show an impact. One good way to show your impact is through comparing the before and after metrics side by side. 

3. Involve Your New Customers in Measurement

Yes, you guessed it right. You can ask your customers for a benchmark. If you really are confident that your service or product can deliver business results which are positive, let them measure the success they are getting before and after you let them buy your product.

There are a lot of customers who like doing this, they want to see if your product is worth investing on and if it could really make a difference. If you were able to show them that it did make a difference, I assure you that they would be telling other people about how much you have helped them. This is a good way for people to talk about you, so, give them a chance and ask them if they are interested in participating. It might be scary, but if you’re positive it would make a difference it will be worth it. 

When you get those business impacting, positive metrics, your value proposition would be stronger than before. This would also possibly get you into a room full of new prospects. 

Reminder:

Forget that you’re talking about your service or product, talk about how it would impact your clients. Tell them a story, one that talks about before and after, paint them a picture of the struggle customers experience before they started using your product, don’t forget to let them know about what they have achieved with the help of your product. 

A good value proposition:

  • Focuses on a specified market which has the right size of the resources of the company. 
  • It should focus on the cost, speed, and quality. But if it’s a niche offering then it should focus on 2 out of the 3 mentioned.
  • It should explain what the company does clearly.
  • It should be developed by the team and everyone should understand and be committed. 

A bad value proposition:

  • Bases the value on what the owner can provide.
  • Bases the value on good and cheap.
  • Bases the value on quality and flexibility

Every value proposition works when a company is starting up or is still small, but in the long run they couldn’t be sustained. You’ll know when a company is impossible to grow when:

  • They are dependent on the owner to deliver value.
  • They depend on looking for good and cheap workers.
  • They expect to give high quality offers while being flexible.
LEARN THE PRIMARY BENEFIT OF YOUR PRODUCT

This is the time to determine your primary benefit. There are a lot of reasons to purchase your product, but your audience is interested in only one thing. In order to know what they’re interested in, here are the human desires which was stated by Drew Whitman.

The 8 basic human desires:

     1. Enjoyment in life, life extensions, and survival.

     2. Food and beverage enjoyment.

     3. Freedom from danger, pain, and fear.

     4. Sexual companionship.

     5. Living conditions that are comfortable.

     6. To be winning, superior, and keeping up with the jones.

     7. To care and protect loved ones.

     8. Approval socially.

9 desires that are learned:

     1. To be informed

     2. Curiousness

     3. To be clean bodily and also in surroundings

     4. To be efficiency

     5. Convenient

     6. Dependent

     7. To express style and beauty 

     8. To be able to have incentives or referral incentives

     9. To be able to bargains

Your product or service would be able to most powerfully speak to them through one desire.

In order to add credibility, you should be able to go the extra in order to be able to give numbers. You should be able to tell them whether you can help them increase sales by 100%, or you could help them save 15 hours every week. When you give numbers that are concrete, you give value that are concrete.

TEST YOUR VALUE PROPOSITION

Let’s say you already have your value of proposition, you aren’t done yet though. You need to test and do changes so you could find out which resonates with your customers. It’s said that 54% of companies don’t test their VP, so that means their VP aren’t optimized. Testing would get you ahead of those 54%. But if you have already interviewed your buyer persona, why would you go the extra to test?

First, because people won’t be able to tell you what they want. Example, Walmart heard customers say they wanted the aisles to be cleaner so they decluttered it. This led to a $1.85 Billion lost. 

Second, people don’t act the same way they say they would. This is known as introspection illusion which is when people mistakenly think they have a direct insight into the beginning of their mental state. 

Remember that when you do A/B testing there should be a goal. You should figure one thing at a time and not just test everything all at the same time. Also, if you don’t learn from your tests then there’s really no point to conduct and experiment with your ideas, make sure you act upon the insights you get. 

Conclusion

Value proposition is something that many people think they have figured out but when asked they come up with random made up answers. This isn’t something that everyone already knows but it’s something that people in ecommerce marketing should know. While you don’t need to know everything, it wouldn’t hurt to know it’s importance and basics. 

The post Value Proposition Example appeared first on eCommerce and Affiliate Marketing Blog.

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What is 'Value Proposition'

Value proposition is a business and a marketing statement which companies could use to create a summary of the reason why a customer must purchase a service or product. It convinces your potential customers that your product has the ability to add value and solve the problems that other offering that are the same would. This statement is used to target customers who would be benefiting mostly from the company products, this would also help in maintaining an economic moat. 

Value proposition refers to a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement would be able to convince a possible consumer about how your product would be able to add value and be better in solving their problem compared to similar products offered by your competitor. Companies use this statement to target customers who will benefit most from using the company's products, and this helps maintain an economic moat.

Let’s break down value proposition:

 This is a promise made by the company for the market segment. It’s an easy way to make customers understand why it’s a good idea to purchase the service or product. It’s a clear statement which could explain how a product would be able to solve a pain point. It also communicates the details of the added benefit and also states why it’s better than the products out in the market which are similar 

How to create a successful value proposition

The value proposition of a company would be able to communicate the 1st reason as to why a service or product would be able to suit a customer segment. It should always be shown prominently on the website of the company and other points where it could catch the eye of customers. It should also be intuitive so it customers would be able to hear or read the value proposition and understand it without any extra explanation.

In order for a value proposition to be successful, it should have a bold headline which would be able to communicate the benefits to the consumer. The headline shouldn’t be to long. It should be one word, a memorable phrase or sentence, or even a tagline. Below it, there should be a sub-headline which would be below the headline and it should be able to explain the delivered value and give a specific example as to why your product is more superior than the others. Now, a subheading can still be short, it could be a paragraph or two with two to three sentences and have bullet points to list the benefits of the products. Visuals are also an effective way to increase the communication between the company and consumers.

There could be different formats for value propositions, the important thing is that they remain to be unique to both their brand and to the people they are serving. Remember that value propositions demonstrate a specific result and are easy to understand. It should make your product different from your competitor’s so make sure you avoid using the buzzwords in marketing and be able to communicate your value in 5 seconds.

What is your value proposition?

Some people would assume that the answer to this is simple. Designers would think they surely know the value proposition of the company. But if you ask a designer this question, and as we did, we received different answers. Most are even obviously made up on the spot. There are incomprehensible ones, and there are coherent answers. Most of the time, there would be an awkward silence. So, what happened? Why isn’t a company’s value proposition understood clearly by even the people who develops the said value for the people?

This is because of the lack of design, a lot of organizations tend to skip the value proposition designing. This is a big mistake that happens all the time, value proposition should be the foundation of the design. So, make sure that you aren’t making this same mistake.

3 ways you can create a strong value proposition

1. Use the statistics of the industry

For a lot of sellers, this is the perfect fix for the lack of metrics. Leverage the study that others had already done. There are researches that would show that more than 75% of the company executives fail to achieve their objectives for the new products because of poor value proposition. It’s important that you watch out for related metrics. I assure you that there’s a 99% chance that you would find the right statistics that would be able to support your effort in sales.

2. Extend Your Business Statistics

A lot of companies today has involved tracking into their organization, if your company is involved in the quality type initiatives or six sigma, an integral part of the operations would be measurement. You have to make sure you uncover metrics that are existing which means you have to ask about the way they measure results and track. Your product being new to their business and them having an ongoing tracking would be able to show an impact. One good way to show your impact is through comparing the before and after metrics side by side. 

3. Involve Your New Customers in Measurement

Yes, you guessed it right. You can ask your customers for a benchmark. If you really are confident that your service or product can deliver business results which are positive, let them measure the success they are getting before and after you let them buy your product.

There are a lot of customers who like doing this, they want to see if your product is worth investing on and if it could really make a difference. If you were able to show them that it did make a difference, I assure you that they would be telling other people about how much you have helped them. This is a good way for people to talk about you, so, give them a chance and ask them if they are interested in participating. It might be scary, but if you’re positive it would make a difference it will be worth it. 

When you get those business impacting, positive metrics, your value proposition would be stronger than before. This would also possibly get you into a room full of new prospects. 

Reminder:

Forget that you’re talking about your service or product, talk about how it would impact your clients. Tell them a story, one that talks about before and after, paint them a picture of the struggle customers experience before they started using your product, don’t forget to let them know about what they have achieved with the help of your product. 

A good value proposition:

  • Focuses on a specified market which has the right size of the resources of the company. 
  • It should focus on the cost, speed, and quality. But if it’s a niche offering then it should focus on 2 out of the 3 mentioned.
  • It should explain what the company does clearly.
  • It should be developed by the team and everyone should understand and be committed. 

A bad value proposition:

  • Bases the value on what the owner can provide.
  • Bases the value on good and cheap.
  • Bases the value on quality and flexibility

Every value proposition works when a company is starting up or is still small, but in the long run they couldn’t be sustained. You’ll know when a company is impossible to grow when:

  • They are dependent on the owner to deliver value.
  • They depend on looking for good and cheap workers.
  • They expect to give high quality offers while being flexible.
LEARN THE PRIMARY BENEFIT OF YOUR PRODUCT

This is the time to determine your primary benefit. There are a lot of reasons to purchase your product, but your audience is interested in only one thing. In order to know what they’re interested in, here are the human desires which was stated by Drew Whitman.

The 8 basic human desires:

     1. Enjoyment in life, life extensions, and survival.

     2. Food and beverage enjoyment.

     3. Freedom from danger, pain, and fear.

     4. Sexual companionship.

     5. Living conditions that are comfortable.

     6. To be winning, superior, and keeping up with the jones.

     7. To care and protect loved ones.

     8. Approval socially.

9 desires that are learned:

     1. To be informed

     2. Curiousness

     3. To be clean bodily and also in surroundings

     4. To be efficiency

     5. Convenient

     6. Dependent

     7. To express style and beauty 

     8. To be able to have incentives or referral incentives

     9. To be able to bargains

Your product or service would be able to most powerfully speak to them through one desire.

In order to add credibility, you should be able to go the extra in order to be able to give numbers. You should be able to tell them whether you can help them increase sales by 100%, or you could help them save 15 hours every week. When you give numbers that are concrete, you give value that are concrete.

TEST YOUR VALUE PROPOSITION

Let’s say you already have your value of proposition, you aren’t done yet though. You need to test and do changes so you could find out which resonates with your customers. It’s said that 54% of companies don’t test their VP, so that means their VP aren’t optimized. Testing would get you ahead of those 54%. But if you have already interviewed your buyer persona, why would you go the extra to test?

First, because people won’t be able to tell you what they want. Example, Walmart heard customers say they wanted the aisles to be cleaner so they decluttered it. This led to a $1.85 Billion lost. 

Second, people don’t act the same way they say they would. This is known as introspection illusion which is when people mistakenly think they have a direct insight into the beginning of their mental state. 

Remember that when you do A/B testing there should be a goal. You should figure one thing at a time and not just test everything all at the same time. Also, if you don’t learn from your tests then there’s really no point to conduct and experiment with your ideas, make sure you act upon the insights you get. 

Conclusion

Value proposition is something that many people think they have figured out but when asked they come up with random made up answers. This isn’t something that everyone already knows but it’s something that people in ecommerce marketing should know. While you don’t need to know everything, it wouldn’t hurt to know it’s importance and basics. 

The post Value Proposition Example: appeared first on eCommerce and Affiliate Marketing Blog.

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Define brand ambassador?

Brand ambassadors are people who talk about your company and represent your business in a positive way and receive referral incentive for it. They usually promote your business in platforms where there are a lot of potential customers. Brand ambassadors are people who embody the brand he is endorsing and that makes it a bit different from referral users. They make the promotion more trustworthy, more credible, and they make the brand more visible.

What makes brand ambassadors effective?

Brand ambassadors are effective because of many reasons. There are 5 great reasons why they are very useful too your business:

1. Because brand ambassadors humanize your products

People prefer to buy from other people. Social media has turned into another opportunity to do more promotions. Ambassadors are engaged with your company brand, it is in their personality to have the desire to share the information, help others, and solve problems. 

2. Your brand ambassadors would turn into loyal customers

The "Loyalty Ripple Effect" propose clients can add to their own particular fulfillment by their investment in the administration conveyance process. Besides steadfast clients frequently take part in positive client conduct marked "client willful execution, for example, grabbing refuse, clearing eating areas, or revealing wore out lights and chaotic changing rooms to a representative. 

3. Positive word of mouth promotions

Overwhelmingly, most informal exchange discussion is sure. Keller Fay Group's examination demonstrates that in general, just 8% of brand discussions are really negative, and 66% of brand discussions are genuinely positive. All the more vitally, as indicated by their exploration, positive word of mouth is more dependable than negative WOM. At the point when individuals hear something positive about a brand, 66% of them allot a high validity rating to it, rating it 9 or 10 on a size of 0-10.

4. Product knowledge and customer care demand to be greater

Today, it's insufficient to furnish sales representatives with sheets of advertising insurance, or the correspondences group with a wallet-sized card of key messages. Workers need to comprehend what their image speaks to, what their organization remains for, and what makes it not quite the same as each other organization. US-based clothier and retailer American Eagle begins to encourage mark ambassadorship when new colleagues join the organization. Every brand ambassador should have an ecommerce guide.

5. Battles aren’t won with a single soldier, but an entire army.

Rivalry is wild, and the fight for piece of the pie, benefit and offer of-voice isn't a simple one for organizations to battle. Business isn't 9-to-5, and it's not consigned behind office dividers. Similarly as online networking has empowered continuous promoting and marking, it's likewise required ongoing client administration and group administration. Having an "armed force" of online networking brand diplomats available to you will enable you to win the war. It takes an army of influencers

7 Characteristics:
1. Proficient and Innovative in advertising brands

Proficient – Becoming a brand representative implies that a man is consequently an advertising illustrative of the organization. Not withstanding, it doesn't imply that he needs a degree in Marketing. He just needs to comprehend the market and a short thought of his part to play. He will then simply experience some preparation to enhance his aptitudes. Know their past involvement in promoting an item. Make inquiries amid the meeting and you will have a thought on how much time is required for preparing the individual. 

Devices – quickly present the utilization of organization advertising apparatuses to your image persona. Demonstrate to him what he needs to legitimately advertise the brand, be it attire, tops, tumblers, online networking and so on. He should be acquainted with all that he is utilizing to appropriately convey your image wherever he goes. 

Being imaginative – You mark envoy ought to have the capacity to create approaches to enhance the program with the Project Manager. As he is in the field and sees the everyday exercises, he can recognize issues and patterns that individuals grasps. He ought to have the capacity to make helpful recommendations and upgrades for the advantage of the brand and shopper commitment. 

2. Proficient speaker

Certification that your ambassadors are proactively beginning dialog with others in propelling your picture's thing; be it stock or organizations. He should be pleasant in interfacing with sound exchanges and be warm in overseeing troublesome people. 

An immaculate case is Lewis Hamilton's course of action as the overall brand ambassador for Petronas Syntium: 

"As the brand serve, Hamilton will be the substance of the association's extent of Petronas Syntium things "He will similarly appreciate a portion of Petronas' overall displaying, exchanges and unique undertakings and activities," Petronas said. 

As the brand serve, Hamilton is then expected that would be dynamic in overseeing people. He ought to be all around instructed with the thing he is progressing. A respectable level of care over the business is also to a great degree essential. Everything that he says will reflect the association's stay on issues subsequently; we can't markdown the prerequisite for a political anyway meanwhile charming speaker. 

A thing's quality and picture are being passed on by the individual addressing it. A brand representative should not just speak to it; he ought to be basically the voice of the brand. If he does, people will unmistakably watch the relationship among him and the brand. Two or three minutes where a speaker can't present the thing fittingly, may mean a lifetime of brand embarrassment. The social occasion of individuals won't just lose their eagerness towards your thing yet furthermore recall the disfavor that happened for a drawn out extend of time. 

Remember that the presentation of your thing and brand is being determined to the hands of your picture representative. Everything considered, his inspiration is to fabricate a relationship between your things and your gathering of spectators through his photo. Watch that paying little mind to how remarkable your thing is, if it's not passed on honestly to individuals as a rule, it would be purposeless as they won't put vitality or thought into endeavoring it. 

3. Pioneer

The primary reason for a brand diplomat is to exemplify the qualities, the character and the general picture natural to the brand. He needs to blend up considerations related with owning the item. Thusly, he drives the clients to purchasing the item as well as to their self satisfaction related with having it. 

Brand representatives are specialists in representing and in the interest of your item. It's normal for them to stress the advantages in an inducing way. They grow great picture and discernment towards your occasions that is the reason they can be the front individuals to converse with your visitors. 

4.Credible

Believability of your envoy is essential. You won't get somebody with awful record, vindictive way of life and contemptible identity. Regularly, clients tend to give a great deal of trust to your workers see about your organization and its item. This is on account of they have lesser stake than the best administration. On the off chance that your staff say favorable things about your item, it's an or more to your advancement. 

A known and regarded expert over a specialty like bloggers, little distributors and others pick up so much compassion and friendship from their gathering of people. That is the reason it's smarter to have these individuals for your image as opposed to the greatly costly promoting efforts.? 

5. Relationship Builder 

Representing your image is a certain something, assembling a strong relationship is another, and the last is more imperative. Your envoy's up close and personal experiences with your intended interest group are extremely huge as these make the chance to construct a connection between your client and your image. Grab the open door by getting the ideal individual to speak to the brand. 

The best brand ministers are the individuals who really encountered your item. Frequently, they are the general population inside your client base and not your representatives. Screen your image's online picture. There you will see and distinguish clients who genuinely advances your item. Discover the extent of their impact by following their websites and online networking circles. 

Your minister isn't only a show to your occasions. He needs to encounter it to increase the value of his activity. He needs to guarantee that the clients are glad and are decidedly affected in each occasion. 

6. Cooperative person 

Surely, mark diplomats ought to be high-gauge individuals. In any case, more than this, they should consider themselves to be a piece of the group. They should evacuate the misguided judgment that they are the sole purpose behind your deals and prominence. Thus, you guarantee that your group works agreeably, and all issues forestalled. 

What precisely is a "brand envoy"? It ranges from the proprietor and the top managerial staff; the individuals who have the best enthusiasm for seeing the organization and its items succeed, to the representatives: the individuals who work to guarantee that the very subtle elements are secured. These ministers need to settle any issues to viably advance a brand. What's more awful is to see your exceptionally representatives crushing your image picture. 

7. Tech-Adequate

Your ministers ought to be refreshed to the most recent patterns that individuals perceive. Today, individuals are particularly disposed to the utilization of online networking. In this way, your envoys ought not be just educated in opening your PC but rather additionally enthusiastic in utilizing the web-based social networking apparatuses in crusading for your image. Give them a chance to investigate and create approaches to advance your image worldwide by creating high activity to destinations that advances your item.

Conclusion

A brand ambassador is somehow different from referral users but most of the best ambassadors are known to have been from some of the best referral programs as well. Most people could learn a lot from referral programs and become brand ambassadors in the future. Now in this article we have everything you need to know to learn what a brand ambassador do. 

The post What does a brand ambassador do? appeared first on eCommerce and Affiliate Marketing Blog.

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Live chat software has the ability to increase your rate of conversions when you use it right. But if you aren’t convinced yet, you could check out these statistics:

  • As much as 29% of consumers share their positive experience with a live chat to their friends
  • As much as 38% of consumers are more likely to purchase from a shop that has a live chat support.
  • As much as 51% of consumers are likely to buy from a company that offers live chat support.

Live chat has an effect on the user experience but remember that it could either be positive or negative. It has to be intuitive for operators to use and at the same time responsive to the visitors and customers who need more information. Now, if you have started researching about getting a live chat software, you would have realized by now that it could be hard to know which one is the right one for your business. There are a lot of available live chat software and they all have differences that would fit different businesses. There isn’t really a best one because it would really depend on what the business need. So, in this post, we have 10 of the most popular live chat solutions to help you decide on the best one to fit your business. 

These live chat solutions in our list were tested in the same way you would if you had the time to test them one by one. We installed them, got the perspective as the site owner and engaged it with companies to look for clarity in the tools features. Our team checked the responsiveness of the software, the ease of use, and all the other features. Now here we represent to you 10 best live chat software:

1. Olark

Olark is the first on our list, it’s one of the most popular one on the industry because it isn’t just limited to chat conversations to engage customers but it also has integrations and features that allow users to manage relationships with customers effectively with ease. This means, agents under support would be able to resolve concerns and queries quicker as it could also view customer activity and vital insights. The system also generates reports that could be used to monitor reports and make information backed business decisions. This software allows you to modify the chat box because of its customizability.

2. FreshChat

FreshChat is a modernized live chat software that was built for customer engagement and sales. Businesses use this to let their team communicate with customers and prospects who are on their website, social pages, or mobile application. This software help businesses and their team focus on context driven continuous messaging experience. They have a lot of features such as sales bot, campaigns, self service integration, and others more. They help you convert your visitors quicker into leads and you can use it to automate your lead capture.

3. Live Engage

Live engage is a leading live chat and messaging platform which reduces cost of customer care by as much as 48%. This software is cloud based and it allows the users to talk with consumers with their choice of channel. With this solution, customers could also reach businesses at any time. Clients are also notified whenever they receive a reply, there are also chosen customers who can do urgent inquiries and there are some who could be accommodated right away. They would be receiving an SMS that would inform them of their options if they want to be served first. This software works on any browser and it only takes a few minutes to set up.

Users of this software would be able to use it from wherever they are because they could enable receiving of SMS alerts.  But that’s not yet the best thing about this software, the best thing about this is that their data security has more than 15 years of experience in creating cloud based services. This platform wins in automation and surveys.

4. Intercom

This live chat software does a very good job in converting visitors into customers who actualy purchases. It has the ability to engage the visitors who uses the application. This software allows the agent of the company to engage with anyone who uses the app, agents could use this to respond to concerns sent via different platforms such as chat, SMS or Email. It can also track events and allow users to get leads.

This also comes with an event metadata that allows you to monitor the page views. This solution makes adding leads to the company possible. Whenever needed, a user could convert a lead into a user. The great thing about this application is it saves user data automatically and enables the business to group and message. This comes with multi language support, and it detects the visitor language automatically. From within the platform you can customize the messenger. You can also export user data right from Interco Live Chat. 

5. Smartsupp

Smartsupp offers businesses the ability to chat real time with the visitors. Support agents would be able to answer the queries of the consumers right away because they would be notified whenever they receive a message. Users would also be able to record the screen of the visitors through a screen recorder. This would help you in getting insights on the behavior of your customers. This software is embeddable in your website and it also offers tutorials on how you can integrate the software with other popular tools. This supports mobile devices so users could answer messages right from their phone. You can also customize this software by changing the position, colors, text, as well as the chat box so it would match your brand. This solution has the ability to make canned messages which would allow users to come up with custom rules that would send automated messages to the visitors. Messages are a good way to boost sales and conversions. This also supports multi language.

6. HappyFox

HappyFox is a live chat and customer support software that is designed to cater to different companies. It has the ability to streamline relationships of customers and enrich the experience of customers. The simplicity and usability of this solution defines the excellent live chat and automation. This software have agents that provide support quickly. HappyFox is also customizable and could be personalized. It’s a CRM, a marketing automation tool, and a platform for project management. This software comes with flexible pricing, you can set it up easily and integrate it with the systems you are already using.

7. HitSteps

HitSteps is a live chat solution and site visitor manager. This software allows organizations to monitor their site visitors and track their activities live. It also comes with a record page that shows when and how long a visitor visited the page. Their live chat software has been known to be helpful in boosting customer engagement through the interactive and speedy conversations.

This software also comes with a page analysis function that allows the users to identify the website attributes that would appeal to the customers by showing which parts of the site is clicked on the most. This elements and buttons has been proven to be the one to attract visitors. The features and functionalities give the users and edge when we talk about conversions.

8. REVE Chat

This software is an engagement platform that offer comprehensive live chat, video chat, voice chat, as well as FB, Viber messenger services to businesses who are looking to improve the customer engagement through their site. This platform provides support agents with the ability to assist site visitors personally. This could also be integrated into business sites in just a span of a few minutes. It comes with a lot of functions and features such as live chat, interactive video or voice chat. This makes the process of visitor engagement so much more easier.

REVE Chat improves the experience of your website and support agents could address concerns easily. Visitors who have concerns which are specific are catered by concerned departments so the qualified agents could handle the concern. This software allows multiple visitor engagement to increase the efficiency of your support. Customers have the ability to provide feedback that could help in growing your business.

9. Pure Chat

PureChat is a visitor tracking software and live chat which is designed to help enterprises increase their leads and sales this solution let you know your site visitors and engage with them right away. This software can handle multiple customers all at the same time so you can save time and make every minute count. This could be used from iOS and Android meaning your customers would be able to answer queries even if they’re on the go.

It also provides website activity, page visited, and location. You can also monitor conversations from the platform and have a transcript available. You can set agent preferences to make the reports according to it. Reports include total number of chats, the average response time, the duration of the chat. The chat box could also be customized to suit your website. Chat boxes could also be converted into email type when the support team is offline. You can also add users into the system and assign privileges and tasks.

10. nanoRep

nanoRep is designed so you could increase your business conversion rate as you provide personalized and accurate responses to the customers. This software could also answer a lot of inquiries and enable the organizations to gain business insights that are valuable and useful to the growth of the business.

nanoRep supports multi-language and allows users to handle conversation in up to 34 languages so you won’t need agents who are multi-language. This software also captures inquiries while recording the answers of the agent. This information is automatically used for future reference.

Conclusion

So, which live chat program is right for your business? Now this depends on what your business need. So, we have here a list of the best live chat software out in the industry. Remember that before you finally decide on which one is the right one for you, try the free trial first and have some hands on experience to know for sure. 

The post Best Live Chat Software appeared first on eCommerce and Affiliate Marketing Blog.

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Where do people go to compare prices online? Some people go to blogs and look at reviews. Others look at multiple online stores and check the prices manually. Soon, this can be quite bothersome as it will take time to look through different website just to look at prices. Wouldn’t that be more convenient to see it in one location? Yes. And that’s what comparison shopping engines are for.

1. Amazon

Want to promote your website in Amazon? Of course you do. It is one of the top three online selling websites on the Internet with millions of users around the world. How can you list your website? It’s simple. All you need to do is register for a Product Ads account and upload a database of your products via FTP. And voila! You are inside Amazon. From here, all you need to do is set a budget. Like in PPC Marketing, you will need to set a daily budget and Amazon will display your ads based on that.  

2. Nextag?

If we are going to talk about comparison shopping engines, Nextag will definitely top our list. Operating since 1999, it is one of the most popular CSEs on the Internet. In fact, it is so good that it has been ranked on top of CPC Strategy quarterly review. Nextag has a wide variety of products in its database. In fact, it is not limited to retail products. It even has comparison for real estate property as well as travel or event tickets.

3. PriceGrabber

PriceGrabber is the only service out there that is directly integrated with Yahoo Shopping. This means that getting your product listed in it is like hitting two birds with one stone – you get to list yourself in a comparison shopping engine and get yourself listen in Yahoo Shopping at the same time. And that’s not all. The website also releases a market research report that tracks consumer trends. So it does more than just display prices. It also shows the trends in pricing for certain products.

4. Google Shopping

Since we talked about getting listed in Yahoo Shopping, we should also talk about Google. The good news is that this CSE is integrated with its search result and its Pay-Per-Click advertising platform – Google Adwords. It is one of the largest CSEs on the Internet. So if you want your ecommerce products to be listed fast, you should definitely do it here.

5. Bing Shopping

Now that we have talked about Yahoo and Google, it is time to talk about Bing. It also has a a place for product price comparisons – Bing Shopping. What makes Bing Shopping special is the free listing. Unlike other CSEs where you have to jump through hoops just to get listed, Bing Shopping will instant list you without asking for anything in return. However, please note that they don’t accept new merchant feeds at certain times of the year like the Christmas season. So be sure to get yourself listed early.

6. Shopzilla

If you want to get listed in CSEs for more than just an extra link, you’ll be happy to know that there is such a CSE that drives traffic and sales to your website. In fact, Shopzilla is just like that. It has more than 40 million monthly visitors and has a proven track record since 1996. I personally think that it is the longest standing CSE on the Internet. With over 100 million products listed, Shopzilla continues to lead in the area of driving traffic and sales to ecommerce websites.

7. The Find

There’s a problem with most CSEs – And it is not because they fail to do their job. In fact, the problem is that most CSEs only focus on what they do – compare prices and nothing more. It is such a breath of fresh air when you see a website that does more than that. The Find is such a website that gives more than just price comparisons. In fact, it shows related results so that shoppers can also uncover products using this CSE. And that’s not all. It even has a personalizes results based on the searcher. Pretty neat, right?

8. Shopping.com

If you have heard of eBay, then you’ll love Shopping.com. Shopping.com is a CSE from the eBay group of companies. It partners with TheFind so that it can display accurate prices in the products in its database. It is another place that you should put your products in if you want to make some extra sales.

9. Become

If you want to see the reviews and price comparisons in one location, Become is the website for you. It goes another mile by including user reviews in its listings. Although simple, this helps consumers a lot because they can instantly see the reviews and prices in one location. This will help them in finalizing their buying decisions.

10. Pronto


With millions of monthly visitors and 70 million products in their database, Pronto is also considered as one of the top CSEs on the Internet. You will definitely miss out on the opportunity to promote to such a huge market if you will not list your product here. Listing is as easy as submitting your merchant feed.

What are Comparison Shopping Engines?

Comparison Shopping Engines or CSEs are websites that integrates multiple popular selling websites in one location. What they do is similar to what search engines do in websites. They crawl the website for products and prices and display everything side-by-side in their website. In doing this, their visitors will be able to see the prices conveniently in one location. So let’s say that you are looking for a price of a particular brand of vacuum cleaner. You want to find the cheapest price for it online. The best way to do this is to visit some comparison shopping engines and input the name of the product in the search field. This will then return a list of results showing the price of the product in some of the most popular retail websites. Because of this need, several comparison shopping engines are born. They are designed to help buyers in their purchasing decisions but they also help ecommerce website owners in getting exposure for their online shop. Today, I’ll show you 10 of the most popular comparison shopping engines online.

Frequently Asked Questions

How Can I Get My Website Listed in Comparison Shopping Engines?

You may be required to submit a CSE-compatible product feed. This feed should contain all the information that the CSE requires so that they can list your product properly. Even though CSEs may look simple, they have their own algorithm that helps them crawl and display information from the CSE-compatible product feed. All of these are done automatically. For some ecommerce platforms, they have apps that automatically generates product feeds based on the online stop. Take Shopify’s RetailTower for example. It is an app that allows Shopify website owners to instantly generate a CSE-compatible feed with a click of a button. But don’t just take whatever the app gives you. It is still better to optimize your product titles, descriptions and keywords if you want to get more sales for your online store.

How Much Does it Cost to Get Listed?

While some CSEs offer free listings, the price can also vary depending on the platform. Some platforms ask implement a pay-per-click system where you have to work around a particular budget. Also, you will not pay based on results or conversions but on clicks. This can be profitable or not depending on your niche and product pricing. There is also a cost-per-action system where you only pay a CSE based on results. In my opinion, this is a better model for it will allow you to pay for conversions and not just clicks. Other CSEs ask for payment after a sale. They simply take a percentage from the sale as long as it is done from their traffic. This is a good model for you only pay them when you make a sale.

How Long Will My Listing Last?

As I have shown you earlier, the pricing models for CSEs can vary. This factor can greatly affect how long your listing will last. For some CSEs, listings are free. This means that you can expect your listings to be there permanently. For others, you may have to continuously replenish your ad budget to keep your products showing on the website. This varies depending on the pricing model of the CSE that you signed up for.

What Type of Product Can I List?

Most CSEs are general. This means that they will take just about any type of product that you throw at them. However, some CSEs are very product-specific. This means that it only lists certain products. Be sure to only submit feeds that are compatible with that CSE’s niche or you’ll get rejected. Study the CSE that you are targeting before submitting anything.

Which Comparison Shopping Engines Should I Choose?

Sometimes, you don’t even need to submit to the CSE itself. You just have to get listed in the ecommerce websites that they support. When you visit a particular CSE, you’ll notice that it only displays a handful of ecommerce websites. This means that you need to list your products in their supported websites. That is the only way for you to get listed.

Can Comparison Shopping Engines Help Drive Traffic to My Website?

Comparison shopping engines are a great source of traffic. If you have read the description of the websites that I presented here, you’ll see that these websites get as much as a million users to their website. This is a good number of people to expose your product to. In fact, I think that CSEs can give you more than just traffic. Since the people that visits these websites are already interested in buying the products that they are looking for, I’d say that they have a higher likelihood of converting into a sale.

Can I Create my Own Comparison Shopping Engine?

It is a good idea. In fact, you can create a comparison shopping engine that only displays products from certain websites. Include yours and you will instantly seem like an authority in your niche. However, this has its downsides. Remember that a comparison shopping engine has its own algorithm. This means that not only will you need to code a system from the ground up (or get a coder if you are too lazy), you’ll also need to constantly update the algorithm to keep up with the changing websites.

Are CSEs Better Than Researching User Reviews?

I don’t think so. While it is true that CSEs are great for researching product prices, you’ll still need to read reviews if you really want to get to know a particular product before buying it. After all, you are not buying the product just because of the price. You are buying it because of what it can do. You can only learn about what it can do and to what extent it is effective if you read user reviews.

Conclusion

As you can see, CSEs has its pros and cons. The good news is that it is a great technology to help you find the prices of your favorite products and you have plenty to choose from. The bad news is that its power is limited to price research. You may need to consult other websites if you need to know more details about the products that you want to buy. While it is not perfect, I still think that CSEs are here to stay. With its power to search through multiple websites and harvest its prices, it still provides a way for buyers to compare products in one convenient location. Since it fills a need, it is here to stay – and ecommerce website owners can certainly benefit from it if they get their products listed. I hope this article has helped you with that. If you have questions, feel free to post them below.

The post Best Shopping Comparison Engines 2018 appeared first on eCommerce and Affiliate Marketing Blog.

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Out of the thousands of WordPress plugins out there, how do you know which ones to use?

Usually, you go and look for a list of plugins and install everything you find. But how can you really know that you need it?

And if you end up installing everything, you’ll end up with tons of plugins that takes up your memory space.

So my advice is only use the plugins that you need and forget about the rest. How can you know the plugins that you need? You’ll know it by exploring, of course!

In today’s blogpost, you’ll learn about some of the best WordPress plugins on the Internet.

What’s a WordPress Plugin?

But first, you may be wondering what a plugin is. Well, a plugin acts like an app on the phone. If Android and iOS have apps and Chrome have add-ons. WordPress have plugins. With them, the functionalities of WordPress are complemented and extended.

If you are planning to use WordPress for you business, it is very important to be knowledgeable about the different types of plugins available. And that’s why this guide is here for you.

The Best WordPress Plugins for 2018I. List Building

One of the most important things for an online business owner is a list. If you don’t have a list of customers or prospects, now is the time to create one. It will allow you to easily market to them with a click of a button through broadcast emails.

Here are some list building plugins that I love.

404Page

There’s nothing more devastating to your customers than seeing a 404 Page in your website. 404Page is a plugin that allows you to 'catch' visitors who reach these pages and redirect them back to your website. This is where you get to capture their email address so that you can still give them what they need.

This tool is also helpful if you want to reduce bounce rates on your site. Often, people who visit a site with a 404 error will never come back. But with this plugin, you can catch them and redirect them back to the website.

Sumo

Sumo is a brand that is known for it multi-functional plugin. But more than any other things that their plugin can do, they are known for email capture. With it, you can set up creative email capture boxes like a pop-up, a slide-up box, a screen takeover and the likes. Plus, it has powerful analytics capabilities allowing you to see how your visitors are responding to your capture forms.

But sumo is not just limited to email. I just listed it here because it is the feature that it is mostly known for. It is worth exploring to see what else it can do for your business.

Bloom

Bloom is a plugin by Elegant Themes and its main goal is to help you design beautiful optins for your site’s pages. Like Sumo, Bloom has tons of different options. You can have it as a pop-up, as a slide-up, on the sidebar, a screen takeover or a locked pop-up. Then, you can alter the design of the optin along with the customization of its content.

What I like about Bloom is the ease of integration. You can easily integrate it with your email provider and it will walk you through the entire setup of your optins. Once you do that, you’ll have a responsive and modern design optin for your site.

KingSumo

One of the quickest ways to build your list is to have a giveaway. One of the plugins that is known for that is KingSumo. And it is because of the ease of setup.

Setting up a lottery on KingSumo is easy. Just choose a prize that is enticing to your market, setup a few images and launch it. Many big names in the online marketing world have exploded their lists with this tool alone. It is that powerful.

Plus, you don’t really have to play with a lot to use this. KingSumo is really easy to use. Just set up the content and the prize and you’re ready to go.

Thrive Leads

Thrive leads is a tool by Thrive. Thrive is known for its tool Thrive Architect which transforms any WordPress website into an editable drag and drop website. What makes Thrive leads special is the design of the optins. The designs are modern and it allows you to easily set up optins and squeeze pages with ease.

Another thing I love about Thrive Leads is the 2-Step optin system. In here, you can just put a button. Once clicked, the button will open a window that will ask for the prospect’s email. I think that is quite neat for it allows the prospect to commit before inputting their emails.

Optin Monster

OptinMonster is another popular name in the list building world when it comes to list building plugins and it is completely understandable. More than buttons that lead to optin forms, OptinMonster have Monster Links. These automatically enlists a person a list once they click on that link. Pretty neat, right?

However, there is a price. You need to pay $9 per month just for the basic features and you need to pay extra if you want to use the other features such as content locking, sidebar forms (which is a must by the way) and full screen takeovers. Prices are from $19-$29 per month.

OSI Affiliate Contests

OSI Affiliate is primarily an affiliate marketing plugin. Affiliate marketing is the process of allowing your customers or other people to sign up and promote your products and services. In return for promoting, you reward them. But there is more to this than just money, you can also use it to build your list.

Affiliate marketing apps like OSI Affiliate are also great for building your list. This is because you can start collecting prospects via email by launching contests or implementing rewards.

The great thing about this plugin is that you don’t have to do the promotion yourself. You can have your affiliates do it for you. So that’s like building your list in a passive way.

II. Design

More than building a list, having an effective WordPress website is all about design. With today’s visual audience, it is important to create a site that is not only visually appealing but is also user-friendly. Here are the WordPress plugins that can help you do that.

Thrive Architect

When it comes to design, I am all about flexibility and Thrive Architect satisfies my need for that. Back then, there are not a lot of options when it comes to customizable themes. But now, powerful plugins like these have come up which allows you to edit just about any theme that you want.

So what it does is it turns any page into a drag-and-drop interface and it has a set of modules that work with that. This way, you can freely add modules as you see fit. This way, you can really create your website on a visual level instead of having to fiddle with code.

Divi

Divi is second on my list because it provides the same functionality as Thrive Architect. The only difference is the loading time. Divi is also great for real-time visual editing where you don’t need to worry about code. It also has modules and themes that you can load. This way, you don’t have to create your website from the ground up. But it is a bit slower compared to Thrive at least in my opinion.

Beaver Builder

Now if you want to create websites for clients, you’ll need a tool that doesn’t have any branding in it. But you’ll still want your sites to be customizable with a drag and drop feature. If you are web developer, you’ll want to stick with Beaver Builder instead.

Superfly

One of the most used parts of a WordPress website is the menu. This is where they navigate the site. Usually, visitors are used to the normal horizontal bar. But they appreciate something that is more user-friendly.

This is where Superfly comes in. This is a menu that flies in the window from the side and tucks away when not in used. It is very useful not just for website navigation but also for long post jumplinks. This way, all your readers have to do is click on the link to go to a specific part of a page.

Morph Flyout Mobile Menu

Morph works pretty much in the same way as Superfly. The only difference is that it is used for mobile WordPress websites. Again, the menu works by sliding in and can easily be tucked away when not in use. The difference of this menu from Superfly is that it can ‘morph’ according to the screen. While Superfly simply ‘flies’ in from the side. Morph is able to pop out in a way that looks good on the screen that is viewing it. This is ideal if your target market are heavy mobile users.

Ultimate Branding

One of the problems of branding is having your logo all over your website. While this may be easy for some easy-to-edit WordPress themes (where you only have to upload your logo and the website will automatically update), this is not the case for other websites. In those times, you will need the help of a WordPress plugin called Ultimate Branding. This allows you to change the logo and brand name all over your website without the need to write a single line of code.

Custom Sidebars

Custom Sidebars live by the notion that having the same sidebar for all of your pages is boring. This is a really flexible WordPress plugin which allows you to edit your sidebars for every page. You can have it vertical or horizontal and you can even include images. I love that it’s free and the functionalities are just top notch.

WP Mega Menu

Ever seen the menu that includes items right from the top menu? How about the expanded menus that includes different sections and different links in each section? You can only do that if you have a plugin such as WP Mega Menu. This will give you more than just a giant menu. It will give you tons of options on how you can organize your pages. This is especially useful if you are running an ecommerce website.

III. SEO

SEO is essential for every website who wants to have a considerable amount of traffic online. One of the best sources of traffic is the search engines. But you can only rank if you did your SEO. Here are some WordPress plugins that can help you.

Yoast SEO

Yoast SEO is one of the go-to SEO plugins in the WordPress community. It started from 2008 and it continues to be the top choice for SEO plugins. The reason is that it is really easy to use. With it, you can easily add your keywords and meta tags across your website automatically. Plus, it’s free. This is the main reason why website owners always make sure to install Yoast SEO in their WordPress website.

Jetpack

Jetpack is more than your ordinary SEO plugin. It even includes other tools that you can use to enhance the performance of your website. Jetpack is popular because it has integrations with other plugins. It even has features that are activated along with other plugins. So if you like to take your WordPress website to the next level and unlock the other features of your site, you can simply install this on your site.

Google XML Sitemaps

Search engine robots speak a different language. They don’t know how to read but they know how to crawl any website and return the words in it. This is the reason why sitemaps are really important for SEO. With it, you can easily communicate with search engine robots so that they can rank your site for your target keywords.

What’s a sitemap? A sitemap can be a page in your site that contain all your links or it can be a XML file. There are many tools that will allow you to automatically generate this. Then, you should go to Google Webmaster Tools (Now Google Search Console) and upload your sitemap. From here, Google will do all the indexing and ranking for you.

Why is a sitemap important? Having a sitemap reduces the workload of search engine robots. It allows them to find your site without crawling the Internet. They find it because you showed your site to them. So even if it still doesn’t have links, they are still able to find it because of your sitemap.

Google Analytics

Aside from sitemaps, analytics are also very important. This allows you to not only see your traffic but also know what you need to do with them. Google Analytics is a powerful tool because it gives you more than hits or pageviews. They are also able to give you data on how your site is visited (where the visitor came from), what platform they used along with their geographical location. This is pretty neat especially if you are trying to gather some data for your advertisements. You can use this data to customize your Facebook or PPC (pay-per-click) ads.

IV. Ecommerce

One of the fastest growing industries online is ecommerce. As more parts of the world becomes connected to the Internet and as the Internet becomes the part of people’s daily lives, they also start to become more comfortable in buying online. This have given birth to the growth of online retail which is most commonly known as Ecommerce.

To fully integrate ecommerce with WordPress, you’ll need the following plugins.

WooCommerce

WooCommerce is the most popular ecommerce plugin for WordPress. With it, you can have a platform for getting products and making sales right from your WordPress site. One of the first things that you’ll notice when you install it is the appearance of several new options on your sidebar. You’ll now have a tab for products along with a tab for WooCommerce settings. This will act as the backend of your online shop.

Shopp

Another platform for ecommerce is Shopp. This is a plugin that is created from 2008 with over 3000 users. It is not as popular as WooCommerce but it is a nice alternative if you find that WooCommerce for you. Like WooCommerce, it has product and cart functionalities. The only downside is that it doesn’t have as much integrations.

WooZone

One of the best sources for products for ecommerce sales is Amazon. You can look for some products that you want to sell based on a search term and add them to your online shop. For this, I love to use WooZone. This plugin allows you to get items from a simple keyword. From there, you can easily populate your online shop.

AliDropShip

Another way to sell products online is to dropship items. Dropshipping is an ecommerce selling model where you ask the supplier to send items in your name. In here, you’ll want them to remove the receipt as well as any form of branding. This way, your customers will not know how much you bought the item. This is a great business model for it allows you to sell items without having to manage any inventory. Also, you only buy items when someone orders them so you’ll never be on the losing end.

For this, you can use AliDropShip. This plugin is kind of expensive for it costs around $90. But you can use it in conjunction with its Chrome plugin allowing you to get items from AliExpress with a click of a button. The best part is that it has a bulk harvest option. In this option, you can just look for your target keyword and get all the items that you see. As for me, I love looking for a trusted supplier and then getting all of their items to my shop.

OSI Affiliate

Now having an ecommerce website is not enough. You should also learn to promote it. For that, you can have a referral or affiliate program.

What’s an affiliate or referral program? It is a form of marketing that enlists your customers or other people to promote your website for you. In this model, all you need to do is provide them with a tracking ID or affiliate link. Then, they can earn commissions or rewards for every sale or referral they bring to your site.

This works in two ways.

First, you can have an affiliate program. This is where you ask marketers to promote your site for you and they get a commission that is made on your site.

Second, you can also run a referral program. This is where you set up a reward for customers who’ll refer your site to other people. You can count this through the email addresses that you get on your list. And then you give them a reward for every lead you get.

OSI Affiliate can help you in both programs. Its system is designed to not only handle referral and affiliate programs, you can even run some contests in it. You should tap this for this is the easiest way to grow traffic in your ecommerce website.

WP Optin Wheel

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At the start of each year it’s useful to review trends which inform your priorities for the year ahead to grow a business. Thanks to the evolution of Martech each year, within Ecommerce strategy there are many new opportunities to refresh your Ecommerce strategy. Here we’re going to focus on strategy for marketing within an Ecommerce business rather than overall business strategy covering marketing positioning, pricing and multichannel strategies.

To grow sales of an Ecommerce business through marketing, it’s all about prioritising since there are so many opportunities. At a top level you can split the growth opportunities between offsite activities to drive visits, both from new visitors and existing customers and on-site activities which are part of the website experience.

To help drill-down into the detail needed and to help get focus I recommend you do a gap analysis of how well you are using all the different touchpoints within the retail customer lifecycle - here we have defined them across the Smart Insights RACE planning framework:

To review the latest options to help develop your strategy, I’m going to look at each area of RACE :

1. Reach: Driving Awareness and Visits to Your Site From New Visitors

Filling the top of your funnel is of evergreen importance and in terms of strategy the ever-green methods aren’t going to change for retailers at a top-level - organic and paid search and, of course affiliate marketing are going to remain important.

It’s rare for data to be published benchmarking traffic sources. This data from Adobe of traffic driving visits to Ecommerce sites shows that organic search is in the number one position, but declining in importance as Google has made changes on desktop and smartphone search to make organic less prominent. Paid search has increased as organic has declined. Email remains a strong performer. Due to their lower intent and clickthrough rates social media and display don’t drive significant volumes for these larger businesses. Affiliate traffic isn’t shown since it can’t be tagged consistently across different companies, but you’ll know how important that is.

Within paid search, research from the Merkle Digital Marketing report details what’s effective. Product Listing Ads (PLAs) now account for more than 50% of all paid search clicks in the US, so clearly you need to be on top of your PLA game particularly since its benchmarking show that PLAs produce a 30% higher conversion rate. Of course increasingly, mobile is accounting for more ad spend, now accounting for 52% of paid clicks compared to 38% on desktop and 10% on smartphone according to the same report.

Within Comparison search engines (CSEs) the eBay Commerce Network remains the dominant CSE in terms of spend share, but Connexity’s share increased from 29% in Q1 2017 to 35% in Q2.

Of course, on paid social, the importance of smartphone is even higher since that’s where most of access are social media. The Merkle report shows that 80% of spend is on mobile. Its a prompt to check that the balance between your investment in mobile and desktop across all media is right given that conversion rates on smartphone are typically half those of desktop (see 3. Convert).

2. Act: Improving audience Interaction on-site

The conversion phase is divided into two within RACE since it’s so challenging to get first time visitors to interact. You’ll know this from when you have looked at bounce rates or dwell times for your entry pages where you will often see that more than half of visits to a blog will dwell less than 10 seconds.

So, Act is about improving the site to get more interactions, it’s all about getting your visitors on the right customer journeys and interacting with the right content with the goal of reducing bounce rates from first time visitors, increasing add-to-basket rates and also getting subscribers to first time offers.

It’s been commonplace on retail sites for some time now to serve Pop-ups to offer a 10 or 15% discount towards the first purchase which requires visitors to enter an email to get the code. Today, if you look at retail sites, there are many more technologies and tools being used to encourage initial engagement.

For example, take a look at Pura Vida Bracelets you will see they are making interesting use of Bounce Exchange to offer a mystery offer, a spin on the usual pop-up. Another recent interaction example I saw was on Kate Somerville Skin care which offers an interesting tool from Adshoppers which features run of site (on all pages) to highlight a series of introductory free offers on every page.

In addition to these types of tools, personalization services are growing in popularity to improve relevance and recommendations as we’ll cover in the next section.

So, as part of ‘Act’ strategy it’s worthing seeing whether your site could work harder to get more interactions

3. Convert to Sale

RACE is for multichannel businesses, so for multichannel retailers the goals of RACE use Ecommerce strategy to boost sales whether they are online or offline. We’ll focus on the case here where a retailer is online only.

To boost conversion, your ecommerce strategy should have two key areas of attention: retargeting and personalizaton.

As you’ll know, ad retargeting is all about reminding people who have visited the site and are browse abandons or cart abandons to come back to the site and make the purchase. Retargeting as been popular in retail via retail ad networks such as Criteo and Struq since before Google (through AdWords Remarketing) and Facebook offered it. Within retail today, more money is going into Facebook (and Instagram) retargeting since with dynamic product ads, video ads and offline conversion tracking there are more options and retailers in many product sectors like Fashion and homeware are seeing good traction. In the UK, this dynamic ad case study of Pandora, shows the possibilities of dynamic ads. By using Facebook’s offline conversion tool, PANDORA gained invaluable insights, such as that 20% of its in-store shoppers were male, and 30% of shoppers aged 18–34 are male. This will help inform its future holiday marketing campaigns and beyond. Between September–October 2017:

40% of identified purchases during campaign period were attributed to Facebook and Instagram ads Over 20% increase in revenue attributed to dynamic ads when offline purchases were also considered

As well as ad retargeting there is also the behavioural email retargeting option which is even more established with browse and shopping cart abandons and nurture sequences all well-established. Services like Movable Ink which is popular with retailers automatically generate hero offers, or product imagery based on recent interest or intent. Real-time product recommendations to drive awareness or list top-selling or most-viewed items can also be added and real- time inventory or weather info, discounts, or sales trends to drive urgency. The main part of strategy here is optimising retargeting emails using more sophisticated data, particularly for mobile which is now the dominant email platform according to Litmus.

Many businesses are already using one of the many Personalization software options. For considering website Personalization strategy to support conversion, we find this framework from personalization provider Monetate useful as a simple framework for reviewing your current and future use of personalization.

Most e-commerce marketers are already using one or two of those approaches but haven’t considering how they relate to one another or the potential of AI. In the pyramid there are three different levels of delivering personalized customer experiences: optimization, segmentation, and 1-to–1 personalization.

Level 1. Optimization (AB Testing) The base level of the pyramid is optimization. This describes the process of testing different approaches, analyzing the results to identify the top-performing design, and then implementing the winner. You’ll know this as AB Testing or Multivariate testing.

Many businesses already use some version of this method because it can deliver great insights and improved results. The disadvantage is that this cycle takes a long time: a test has to reach significance before the learnings can be analyzed and implemented, which creates a lag before the marketer can deliver the enhanced experience. It may also be the case that the experiment doesn’t provide an uplift to sales.

Level 2. Segmentation One level up the pyramid is segmentation, in which the marketer breaks the audience down into smaller “segments” to target each one with specialized content. This allows the marketer to apply the principles of optimization, but with more precise messaging that takes advantage of obvious distinctions in audience groups.

Brands often see big wins very quickly when implementing this approach because it improves the relevance of most customers’ experience. However, it tends to reach a plateau: after the first few groups have been identified, the size of each new segment (and thus the potential impact of delivering an improved experience for that group) decreases.

Each one still requires a creative investment and the returns for this strategy eventually diminish after the maximum sustainable number of audience segments has been reached.

Level 3. 1-to–1 Personalization The top of the Pyramid is 1-to–1 personalization, which leverages Artificial Intelligence (AI) technology to deliver an individualized experience to each customer. This is the most recent trend here. Backed by the power of machine learning, brands can now offer each customer a personal experience based on all the data that is available up to the present moment.

This means that they can continue to improve their experience incrementally as information about their preferences and behavior is gathered continuously. 1-to–1 employs some of the same principles as optimization and segmentation, but by offering a solution to their two greatest limitations–delayed results and inability to scale–it represents a fundamentally different approach.

4. Engage: Customer communications to create loyalty

Engage is about deepening relationships with existing customers. The personalization services you can set up on your website can help here. Some of the other media techniques we have discussed in Reach and Convert can also help here. We can use retargeting with existing customers if you can isolate these and there are newer options for creating custom audiences in Facebook by uploading a customer list and similar options within Google’s customer match.

Similarly, many of the email marketing automation targeting and personalization options are available can be exploited here. Looking towards the future, more advanced companies are considering some of the Artificial Intelligence options for Ecommerce marketing shown in the figure.

Although the term ‘AI’ gets all the hype, to best explore the options for applying it within your business, I recommend you look at machine learning and propensity applications since these are particularly effective for engagement to increase value of existing customers.

Propensity modeling can be applied to a number of different areas, such as predicting the likelyhood of a given customer to convert, predicting what price a customer is likely to convert at, or what customers are most likely to make repeat purchases. This application is called predictive analytics, because it uses analytics data to make predictions about how customers behave. Relevant messages can be delivered by email, push notifications or web personalization. At a practical level, Phrasee is an interesting AI powered tools which generates more engaging email subject lines. Even if you’re not ready for that, it’s worth checking out their research for which subjects are most effective for retailers.

So, that’s our run-down of some of the strategy issues within Ecommerce, I hope you have found it useful to review against your approach. See our dedicated toolkit for more details of creating Ecommerce marketing plans.

Byline

Dr Dave Chaffey (http:// is co-founder of digital marketing strategy advice site Smart Insights, creator of the RACE planning framework and author of Digital marketing Excellence.

The post Ecommerce Marketing Strategy Trends appeared first on eCommerce and Affiliate Marketing Blog.

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What’s the Difference Between Word-of-Mouth Marketing and Influencer Marketing?

There are people who sometimes interchange word of mouth with some marketing strategies like influencer marketing or sometimes use them as if they are the same thing, well they have some differences that you should know about to get started with your influencer marketing journey. When we say influencer marketing, we are pertaining to the idea of engaging influential persons to maximize and use the influence they have to their family, friends, and followers. Now word of mouth marketing is when communication happens. Basically every type of influencer marketing would include word of mouth but not every word of mouth marketing would have influencer campaigns by their side because word of mouth could be present in a lot of different type of campaigns.

What’s Influencer Marketing all about?

Basically, influencer marketing is the marketing strategy that has its focus on having the help of influencers or leaders to relay your brands message to the ideal audience. Instead of trying to market yourself to large audiences, you could hire influencers of the same audience to market your brand. Content marketing and social media work together with influencer marketing. Influencer campaigns usually have some type of social media element to complete it because influencers are likely to share the word through their social media channels. Content either made by your or your influencer would sometimes also be shared, but even if they both fit in this campaign, social media marketing and content marketing is not the same as influencer marketing.

How about advocate marketing? Is it the same with influencer marketing?

Advocate marketing is also something different. To make it clear, advocate marketing is more focused on encouraging your customers that are already loyal to share your brand in exchange for incentives, note that the advocate is an already loyal customer. With influencers, they don’t really have to be customers, they are people that are possibly interested in your brand, and you hire them. And one more thing, when it comes to advocates, it’s not focused on paying them, sometimes there are incentives but there are also chances where customers just want to help because it’s more focused on brand loyalty. With influencer it’s more focused about paying.

Influencer Marketing Key Components?

Here are some components that you would need to know before you build your influencer campaign:

  • Create a campaign that is created for those influencers

  • Use platforms or manually identify influencers that are relevant to your brand or who has an audience that matches your target audience.

  • Track the metrics that are relevant to the sales, brand awareness, and reach.

  • Make a second marketing campaign your influencers could use to drive awareness to a larger target audience.

Who are influencers?

Let’s start by defining who influencers are, they are people on the internet with a large following, and has a huge influence on them. I have to emphasize on their influence on their followers because having a large following doesn’t mean they have a good influencing effect on them. The most important thing to achieve when doing influencer marketing is to work with influencers right for your brand. You should make sure they have a good reputation in the niche related to your brand. Imagine having a finance software and your influencer promotes beauty products, that isn’t likely to work, right? the key here is to make sure you’re relevant. If you are having a hard time, just make sure your work with someone that has been successful in promoting products that are similar to yours.

How can influencer help you?

Influencers can help you in a lot of ways, but it mainly depends on what your goal is. They can introduce your brands to their followers in a lot of different ways.  Influencers could go as far as attending an event to promote your products, if allowed they could speak about your brand, they could talk to potential customers about you, or they could wear clothing with your products and services written on it. Influencers also usually write a blog about your brand, the blog could be a lot of different things like a full review, a comparison with your brand as the winner, and a lot of other things. They could also mention you on a video that has related content share you on social media posts, and recommend you to their friends.

The Diffusion of Innovation and marketing

The theory that explains how why and at what rate new technology and ideas would spread is called diffusion of innovation. It also shows that there’s a different rate for other cultures and it doesn’t really happen all at the same time. For example, Facebook was basically used by college students alone when it started but it’s now used by almost everyone today. There’s 5 categories to make diffusion of innovation more clear:

  • Innovators are the people who aim to be the first ones to try new innovations. They are the ones who are excited and interest with whatever is new, they eager to try and take risks, and most of the time they are the first ones to develop new products and technologies in the industry.

  • Early adopters are people who adopts new ideas and enjoy trying new technologies and do the spreading of word. They are most of the time leaders and are experienced with the people that surround them.

  • Early Majority are people who aren’t usually leaders but they adopt new ideas before normal people do/ they typically wait to see the innovation work before using it.

  • Late majority are the ones who are a bit skeptical with the idea of change, and is only open to adopt an innovation when it has already been tested by majority of the people.

  • Laggards are people who are conservative and bound by tradition. They are the ones who are really skeptical with the idea of change and is hard to encourage to join the bandwagon.

It’s more common for marketing to be aimed for the mass market, or the early majority and late majority. Now there’s a problem with this idea, because it’s harder to get these people interested in your product. Early adopters and innovators are the people who are eager to learn about products that are new. Let’s put it this way, early adopters are those who would be excited to review a product on YouTube, while the early majority will wait till their phone is outdated. So if you are aiming for your ideas to spread, do your best to reach the innovators and early adopters in your niche. If you doubt what I’m saying, Apple is one person who can vouch for this as they have been practicing this for years.

How can you find influencers?

Getting Kylie Jenner to endorse your blog to her millions of Instagram follower is not really ideal. Unless you have reasons why she’s the best influencer you could have, and her audience is your type of target audience that is. You have to plan ahead of tactics you’d be using in order to find the right influencer.

There are different type of influencers:

  • Celebrities

  • Authorities

  • PRs

  • Connectors

  • Micro Influencers

All of these influencers use different platforms to reach out to their audiences, they use events, forums, social medias, etc. And depending on what your goal is, you need to make sure that you have the influencer that suits your audience. If you’re a blogger, a good way to find blogs in your niche is by checking out which one is ranked well in search engines.  You can also check out Google Latest news to find blogs that are authoritative in your niche. You could also use different type of tools and platforms to make the search easier. There are some that offers you to look for blogs in specific given topics in alphabetical order.


And if you want your audience to be introduced to a much bigger audience then search for social media influencers, check if they have a large following and if they’re on a platform where you expert your target audience to be. You could also maximize the use of influencers that are still starting who might have less followers but more engaged ones. Just keep in mind that they have to have the same impact on the platform where you need them to be. Why? Sometimes they could have more effect on Facebook than Twitter but no impact on Instagram, and you need them to be on Instagram. You can usually find social media influencers with the help of keywords and hashtags. If you search on Facebook, you could search public posts by using the search bar. You can focus your campaign on Facebook because it has the largest audience and additional advertising options.

You could also check LinkedIn top voices to see their yearly list of top influencers. Pinterest is another platform where you could look for influencers through their top pins. Whenever you come across ideal influencers don’t forget to bookmark their profile so you could use them in the future and you won’t get confused once they reply to you.

You could also check out those who are on the top of medias, you could search the top influencers on podcasts, videos, and other platforms by using iTunes and searching popular, there are also other platforms where you can do this if you can’t access iTunes like YouTube, you could filter your results bu top videos or top channels. Just always remember to bookmark whoever you contact.

How can you connect with influencers?

When you finally have a solid list of influencers that are active across different platforms it’s definitely the time to try to reach out to the. The goal here is to make them fall in love with what your brand offers so that they would be willing to promote it. so make sure that you have a convincing pitch ready. Your pitch should encourage your influencer to want to use it, be excited enough to want to share it to their beloved audiences, it basically should be like a sales pitch without being too salesy.

Here’s a guide on how you could effectively and quickly do it:

  • Explain what and how they could benefit from what your brand offers.

  • Give them a sample of your service or product.

  • Help your influencer feel the benefits as simple and quick as possible.

  • Work together with your influencer in promoting what your brand offers. Create a trackable link to what your brand offers, so they could share it easily and you both could track it.

Well, there might be some steps you won’t be able to accomplish within a single talk because this is a general guide, and for some it could take a series of emails sent back and forth. But no matter how much effort it might need, just think that at the end of the day it’ll all be worth it when you get a positive exposure from the influencer you are targeting.

Conclusion

When it comes to creating a relationship with your influencer, if you still have the time, you should consider interacting with them through the platforms that they use before going all out with your offer, again we don’t want to sound too salesy. You could try liking their posts, commenting on their posts, just remember not to be a stranger. And when they have noticed you and you have built a relationship, offer them to check out your products and email them your pitch.

Building a relationship with them makes it more better because in everything today, trust is important and they have a reputation to maintain. Now that we’re done with this ultimate guide, we hope that you understand how influencer marketing works. This guide will help you start your journey, as well as make sure that you know everything to make sure you go through the path of success! Enjoy your influencer marketing journey!

The post How To Do Influencer Marketing appeared first on eCommerce and Affiliate Marketing Blog.

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Businesses are molded differently, and that goes the same with the type of referral incentives and rewards that’ll work. If an incentive program works great in your friends business it doesn’t mean it will work well for you too. You have to personally plan your referral incentives and reward to make it fit your business and motivate the customers that you have. When creating your referral program incentives, there are some things that you’d need to consider. In this post, you would learn almost everything important to find the best incentive and rewards for your business.

Why Should You Reward?

In everything we do in life, there would always be pros and cons. And even when giving out incentives and rewards, there would still be pros and cons. And that means you shouldn’t take referral programs for granted and you shouldn’t do it without caution. Some things to plan here is when an incentive would be offered or not. You should be able to give a good reason to be shared, and the incentives shouldn’t be the reason but a bonus. When it’s only about the incentive then yes, you’d get more traffic but you’d hardly get more conversions.

Your customer should also have to have a good experience with you in order to personally share your product, so make sure that you always give your customer a wonderful experience. Word of mouth happens naturally and instantly if your customer’s experience with your business was good. Let’s get into the PROS and CONS.

Pros

  • It becomes a motivation
  • It shows that you appreciate what they do
  • It creates a chance for engagement

CONS

  • It depends but it could be expensive
  • People might try to cheat in order to receive more rewards
  • The customer might not align with your given incentive.
Who Should You Reward

So you already have the ability to decide whether giving incentives are appropriate or not, so this time you have to plan who should get the incentives you offer. When you decide on “who” you should thnk of the person that would match your business. But if your intent is to make more sales, giving incentives to both parties would be more ideal. And if you want to build a stronger relationship with your customers then go and try out a referrer reward. The key here is to think about its effects on reaching your goal and engaging your customer.

Having No Incentives at All

It’s not the usual but some business don’t tie their referral programs with incentives, sometimes it’s because of cost issues. Some businesses don’t have the extra money to give discounts or rewards so they just hope that it comes naturally and customers would really enjoy their experience with them.

Since word of mouth happens in real life it’s likely to happen. People like sharing what they enjoyed with people they know or when it becomes the topic, and that’s when referrals could naturally happen. But all you have here is hope that they refer a friend, chances are slimmer than when there are incentives because there are fewer motivations to do it. At the end of the day, this type of referral program provides the most genuine referral.

A Two-way Incentive For both referrers and referred

This is when both of the persons involved earn a reward. There are a lot of ways that you can offer here like discounts, credit, money, and the person they refer get something too.

Example referral:

  • Give $10- give $10
  • Invite your friend to both get $20 off.

This program can become very successful because every referral and referrer would be more motivated to bring you more conversions. With this type of program, your referrers would have more confident to share because they will be giving and not just receiving.

A One-Way Incentive just for customers

In this type of incentive giving, only the referred customer would be getting something. For example an online shop would be giving 20% off on the total purchase of the new customer. Or maybe a free trial service for an online tool. Put yourself in the shoe of your new customer, if a shop has been recommended you’d more likely try it and be more comfortable with it. If they offer free trial, the more that you will be comfortable. So a business would highly happen, now the problem here would be that your current customer, the one who should be referring wouldn’t really have motivation to do that. All you have to depend on here is the love of your customer for your business and sadly sometimes that’s not enough for them to take the time to share it to their friends.

What types of referral program incentives should you give?

When your customers are happy with their experiences with you, they get encouraged to share it to people they know. Referrals could definitely bring in customers and conversions, but how can a program be set up to bring in results? Referral software like Omnistar could back you up. What you’ll be aiming here for is a seamless experience to make your customers easily take part.

Now if you go and check, a lot of companies are offering discounts on their referral program. Coupons are also offered for their next purchase. And this drives customers to purchase again, unless you sell mattresses, of course.  For those type of products, gift cards are usually given instead.

Your ideas for referral incentives should be thought about deeply in order for it to become successful.  Think about your customers, what would they want? How can you make your current customers and new customers feel appreciated?

1. You can give Discounts

This one is known to be very successful, they encourage buyers to buy more while you don’t have to give cash or prizes. This makes customers spend more time and look for more products to buy.

But you should also be careful when you regularly have discounts on your page. Your customers wouldn’t see why they’d have to refer if you already have it. So try to make referral discounts sweeter and more eye-catching. 

2. You could try Cash

Since there are different types of businesses online, there are also different type of incentives to match it. and for some cash rewards are the most ideal way to go if your businesses don’t really get return customers often, like when you’re selling mattresses.

3. Also think about giving Credit

Credit is like a baby of both discounts and cash rewards. A lot of known companies also use this like Uber that gives $10 off on your next ride when you refer a friend.

With this type of incentive, the money would remain in your system. If your company offers something that could be used every day, or weekly then credits would be a good way to go to build more loyal customers.

4. Have you tried Swag?

This is when you give free shirts, mugs, bags, and other items as referral incentives. This type is great because it also works as an advertisement when your customer uses the item. To be successful here there should be known quantity to have a cool factor. People won’t really get excited with a mug that has your logo, but a person would be if the mug is something different. The key here is to make sure that it’s the swag that people want.

5. Lastly, you can give Gift Cards

If it doesn’t feel right to hand out cash then a gift card would be a great idea. This is a great incentive for referral programs that are smaller. This would work for small marketing agencies, you get to give a gift card to show your appreciation. A good way to go here is to have different types of gift cards that your customers could choose from.

Reward Structure when and how much should you be giving?

If you have your referral rewards and incentives planned out, that’s great. But don’t forget to plan about a few more important things:

When should you be giving:

Which event will trigger this reward? Should it be issued the moment a person clicks on the link? Should there be a schedule? Or do they have to make an actual purchase in order to get one?

Will you use a tiered system?

Should there be different incentives depending on the number of referrals? Should there be specific rewards for the first referrals?

How about a reward for every single referral?

Would you give rewards every time or on a given goal? That would definitely depend on the amount of the reward. If it’s something small then you could give it every time but if it’s something big then you could do when every goal is reached.

How will you prevent fraud?

There are measures that you could take in order to prevent this. There are also referral softwares that can help you keep tabs.

Your referral design should not only fit your business but the audience that you have too. You should think about incentives that would bring you conversions and in order to attain that your customers should be happy with you too.

Referral incentive ideas that are not commonly used

1. Donations

Either you can’t or you choose the nonmonetary items because it’s what your customers are looking after, donating on their behalf could be something that they would like. When it’s something easy to do or is interested in, they’d love to give back. Donating makes people feel good and that’s why even top companies do it. A good way to do it is when a customer refers a friend, you donate.

2. Do a Draw

Create a draw with a grand price. This could work with giving an entry in exchange for referrals. This too should be done in a short frame in order for it to become more successful. You could do it for specific holiday seasons to give it a good time frame that doesn’t seem random. And when it comes to your grand prize, it definitely should be worth it. It should drive people to put in effort in referring.  You have the ability to just give one grand price and make your customers have the chance to have an item they highly want.

3. Customer of the Month

People want to see that they are appreciated. You’d definitely heard employee of the month, right? Take the principles and apply it into your referral program. You can give them some company swag together with a social media shout out. You could also add VIP access, and let them be the first to know about events and sales as well as new inventory.

4. Make reward % different

A lot of referral programs have referral incentives that are consistent. Some companies offer their customers $15 for every person they refer that turns into a customer. Some offers a very high reward for their first referral, so what happens here is they get $50 for the first referred person and $5-10 for the next ones they get to refer. When you offer a high first incentive value, you are encouraging sharing and that would help promote engagement within your program. You also have the option to start small, which is the opposite and then increase the rewards every time they are able to refer someone.

You should experiment with the programs and incentives in order to find your match

It would always be a good idea to refine your referral program incentives so it would make more sense to the business that you have. Swapping out incentives you implemented would others to try which your customers would like better and work better for your business is also a good idea. But always remember that whenever you change or update anything in your referral program, you should update your incentives and let your customers know too.  What you want to aim for here is to still give value to your customers and make them feel appreciated without it having to be expensive on your part. The moment you are able to do it, you know that you’re on the right track. 

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Word of mouth advertising (WOMM) is a successful and cheap approach to acquire business. Getting a suggestion about your business from a colleague of friend can be the certainty supporter potential clients require. Word of mouth marketing has dependably been a critical device for organizations. It drives sales since purchasers need to make sure they are settling on the correct decision when they buy. Hearing other individuals say great things in regards to an item or administration helps assemble a purchaser's certainty that their order won't be an error.

Small companies regularly consider word of mouth as free publicizing. In any case, it is powerful to the point that enormous businesses empty a great amount of dollars into publicizing efforts to influence customers to think everybody has an extraordinary affair when they buy their items. Consider the Burlington Coat Factory promotions, for example, where customers gloat about how much cash they saved money on garments by shopping at Burlington. At that point there are the DSW Shoe advertisements where one lady keeps running up to another and asks in wonder, "Where did you get those shoes? "The appropriate response is the organization's motto - "DSW – It's the place you get those shoes." The suggestion: DSW is the place to go for shoes that will make you a champion. 

Start up and small companies don't have that sort of cash to spend. All things considered, insightful entrepreneurs have figured out how to create extraordinary word of mouth reputations on small spending plans. How can you do it? How would they motivate clients to value them, as well as elevate them to other individuals too? we’ll get there later, for now here are examples you could learn from:

The New Product Types

1. Model S- Tesla

Even if Tesla wasn’t the first electric car that you could drive with gasoline, it was actually the first to make a statement and catch everyone’s eyes. Why wouldn’t it? it was reliable and safe while being sexy all at the same time. Even automobile authorities predicted that it would one day become a superior car that could be used in many occasions. Imagine, the car was rated best car ever to be tested by consumer reports, and the had the highest safety rate in America.

2. Apple’s iPhone

Just like how iPod’s did it before, iPhone’s are breaking into new types of products. With iPhones, people could do so much more with their cellular phone’s than ever before, and that made people talk about it, even if it had some flaws.

Products That are Best in Class

1. Under Armour

Ever wondered where it actually started? It all began when the founder of UA, Kevin Plank was not satisfied with how sweatshirts found on the market’s quality was when it comes to absorbing moisture. So he used his own $17,000 to create 500 sweatshirts and sent them to his teammates. I guess it’s well noting that they all loved it and they are now part of the NFL. If years ago it was always Nike and Adidas, today, UA has outranked Adidas as it’s now 2nd to Nike.

Storytelling made meaningful

1. TOMS

Well, if you ever bought from TOMS then you already know that it revolves around giving. When you buy a pair of shoes from Toms, you are also giving to somebody.

Target Influencers

One Kings Lane is a blogger outreach where their campaign is to reflect your style. There are bloggers that were invited to create a mood board and a lot of them actually responded to the invitation. When it comes to home goods eCommerce, One Kings Lane has set the record into him being the king.

So much about the examples, here are some easy tactics you can try adopting to gain more word of mouth marketing in your business:

  • Give your customers an experience with your products that they won’t forget, make it topnotch and worth talking about. The only time you can expect clients to talk about you is when they have experienced something good with what they received from you. What you offer isn’t the only thing you should be thinking about because how you offer your services or products should surpass your clients expectations. And you have to take note that word of mouth works in two ways, two very different ways. One is when you did something good, and the other is when your client isn’t satisfied or is mad about what happened. You cant stop a client for speaking especially if they had a terrible experience.
  • Make your clients experience phenomenal. Every thought that you wanted to be treated in a certain way when you play the role of a client? Yes, make sure that you treat your client the way you want to be treated. When you are talking to clients even over the phone, smile because your voice sound happy and light when you smile.
  • When answering questions from your customers make sure that you are being courteous. Try not to keep them waiting for unnecessary reasons as well. Make sure that you have someone to answer their calls anytime. If you have to forward them into voicemail, make sure that you let them know what time they could expect you to call back. And make sure that you really call them around that time. if ever there are reasons why you cannot finish a clients task on time, make sure that you let them know ahead of time, and if you pass the task to your admin make sure that you let them know every important detail. If your clients would experience something different from your service like delays, or any other changes let them know ahead of time.
  • Always be approachable, if a client goes into your physical shop make sure that you great them with a smile and a warm welcome. When they visit your website make sure you have a welcome banner or some way to make them feel that you are glad they are checking you out. If you know a clients name and it’s possible, greet them by name, this is also useable when sending emails. Casual discussions is a way to build a relationship, and having a relationship with your clients is a good way to build loyalty. When a client call you via mobile, do the same.
  • Answer your clients problem with actualities and not by being mad or annoyed. If it happens that it isn’t your fault make sure that you don’t sound irritable. If ever a customer has a hard time understanding instructions or what the problem is try to be the most understanding person in the world, look for ways to make what you are saying more understandable. And whenever there are some information that would benefit your customer, make sure to pass the information along, they would really appreciate that.
  • Don’t for get to show your customers that you are thankful that they did business with you. Every person loves to feel valuable, and with a simple thank you, you are already making them feel valued. While you might have thank you’s on your receipt, it wont hurt to say it personally or via email once in a while. You can even send in a hand written thank you note as you deliver their items. That would turn you into a business that thinks about the clients, and that would be good for you.
  • Return your client calls as soon as possible. Make calling them back quickly a habit. When unfortunate events happen and there would be a delay from your side of the party make sure that you tell and explain it to your clients. Make sure to also offer them other choices if ever they need them.
  • And when you customer calls protesting something about what you offered, whether you are right or wrong do not act like you are mad and do not point fingers, Instead, whether it’s your fault or not, apologize and do your best to fix the problem or make up for it. you could try offering a discount for situations like this, this way they would still do another transaction with you. By making sure you take care of customer problems, you are turning them from irate customers to users of your product and services.
  • Make sure that you would be known in your market. You could do this by joining gatherings and other industry events that your customers would likely attend. This way you are making ways to be introduced to people that would be interested in doing business with you but still don’t know about your existence. And when you can, give your clients tips and refer them to people that they would need. Even if it’s something unrelated to your business when you help a client out, they would remember you and maybe make you part of the solver of their issues.
  • Make sure that you are active on different social media platforms and make your business known in those areas. Be on social media platforms where you think your customers would be, that way you are not just building a stronger relationship with them but also letting more people know you exist.
  • Make your website and emails as shareable as possible. Make your website content easy to share. The less demanding it is to share your business the more likely your clients would share whatever new thing you offer the more that they would do it.
  • Offer to be a speaker or give workshops. Join gatherings, especially those with people from your industry. Make sure that whatever comes out of your mouth is helpful. When you share data that is helpful and correct, people would set you up as a specialist and you will turn into the person that clients would go to in order to solve problems that you have mentioned.
  • At times when people praise you ask if you can use their comment into your website. These good opinions from your customers would let other people hear honest feedbacks about your business.
  • Make sure that you contact number and the name of your business is easy to find as well as easy to remember. If you are using your own car for delivery, make sure that your numbers are pasted on your car so people would see how they could easily contact you. And when you meet new customers as well as prospect customers, give them business cards so they could call you again and share your contact details to their friends. Make sure that as you paste your contact details on your website it has no errors.
  • When a person invites other people to your business make sure that you thank them. Your business’ idea becomes more amazing as you express gratitude to people who helps you in some way. At times you can give discounts, compensation, a coupon or whatever suits your business together with a thank you. When there are incentives, they will be more motivated to share you.
Conclusion

Word of mouth referrals usually happen naturally when you have done something good. But little did people know that they could trigger it, right? Why wouldn’t you use word of mouth marketing if it has been proven to be the most effective type of marketing, it has been present in other effective strategies, and it’s the most cheapest way to market? In this guide we have shared different examples of how successful companies use word of mouth marketing, so make sure that you try to learn from their experiences. We have also added different ways that you could do in order to trigger word of mouth referrals to happen. To end this article, remember that what you basically have to do is make you business known, grow more by being active in social media and gatherings, and always offer the best that you can. Good luck!

The post 40+ Successful word of mouth Examples To Learn From appeared first on eCommerce and Affiliate Marketing Blog.

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