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Ordinary People by Alyssa - 1d ago
Filmed some of my favourite vintage things and spring New Classics pieces and put it on YouTube 💖
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Ordinary People by Alyssa - 3w ago
I’m not sure what it is with the transition between winter and spring that makes me feel so lethargic. That constant feeling of never wanting to leave home partly because of the dread of walking into deeper-than-they-look puddles and soaking your socks has lingered with me for the past few weeks, and sometimes it makes […]
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Ordinary People by Alyssa - 1M ago
It’s hard to want to dress up when the only places you visit are an enclosed studio, the bank and the grocery store. So, yeah, that’s where I’m at in life. Also, Edmonton is going through it’s billionth winter of the year, which obviously is an overstatement, but let my exaggeration tell you just how […]
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Ordinary People by Alyssa - 1M ago
It has become difficult to find reasons to re-wear clothing when buying new ones comes so cheap. But in honour of slow fashion, I’ve been challenging myself for the past few years to focus on the clothing I have and re-get-to-to-know-them. Think of it like a speed date with your exes, only now replace “exes” […]
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Ordinary People by Alyssa - 2M ago
New York is always an adventure, no matter how many times we hop on a plane to spend time in between the masses of concrete and swarms of people. I’ve lost count, but I think this is the seventh time Eric and I have visited New York on behalf of New Classics (tenth overall for […]
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Ordinary People by Alyssa - 2M ago
My recent trip to New York with Eric and New Classics’ interns extraordinarires, Akosua and Darleen, showed me once again just how much I love dressing up and feeling my best self, so here are some photos from today before we sent off New Classics’ packages to their new owners and before I decided to […]
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Ordinary People by Alyssa - 2M ago
Shot this editorial a few days ago for New Classics kind of last minute, as I always do. Featuring Mode Models Erin and Gabrielle, with styling and photography by yours truly. Spring/summer 2018 is looking pretty darn promising already. SHOP THE EDITORIAL
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Ordinary People by Alyssa - 3M ago
V. ready for summer right about now. I don’t even remember what it feels like to not have to wear a jacket outside. Or what it feels like to wear shorts. Was winter always this long? Here’s to desperately hoping that New York will be significantly warmer for our arrival next week. ℅‎ Matter Matters […]
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Ordinary People by Alyssa - 3M ago
After a few weeks of living as an orange, I’m back to black thanks to my friends over at Ponytails + Horseshoes. It’s an interesting thing, having your hair change so drastically, and with that, your outfits. Anyway, if you couldn’t tell by the layers, it’s been a tad chilly in Edmonton. So chilly that […]
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Ordinary People by Alyssa - 3M ago
Dreaming of warmer days when I didn’t have to worry about my car starting or my fingers freezing off (it’s a miracle they’re still there). I’m well aware that the studio needs no introduction on this blog, but given its very recent makeover courtesy of me, Eric, and my dad, I figured that this blog […]
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