Loading...

Follow The Oktopost Blog on Feedspot

Continue with Google
Continue with Facebook
Or

Valid



Forget Bitcoin, Personal Data is the new currency. Just think about what Facebook, Apple, Amazon, and Google have in common – they all thrive on collecting user data, at scale. Not only that, their ability to effectively monetize this data with advertising has turned them into multi-billionaires. The more data you give, the richer they […]
Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Where did your GDPR journey begin? Let me guess…at the challenges, the concerns, the downsides? When diving into the details of GDPR, it can be hard to pinpoint the opportunities. GDPR gets you so wrapped up in the issue of consent – how to gain and prove it – that you end up completely ignoring […]
Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

How do you align your B2B marketing approach with the shifting technological landscape? Do you embrace new tools and trends? Or do you sit back, waiting to see how these developments play out, while your competitors dive in head first? At the rate of change we’re seeing today, being an early adopter can keep you […]
Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

If you’re an avid reader of our blog, you probably saw last week’s introductory article on GDPR. Like many companies in the MarTech space, we’ve decided to address the topic head-on, underpinning core concepts and stressing the implications. While we can’t offer any legal advice, our goal is to approach the subject of GDPR with […]
Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Unless you’ve been living under a rock, by now you should have heard, read or watched something about the General Data Protection Regulation (GDPR) and how it’s going to profoundly affect your future B2B marketing. If you’re still in the dark, let us cover some of the basics that you need to know. We promise […]
Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. That’s why it comes as no surprise that over 50% of B2B […]
Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Being a social media manager is a full-time job. A little bit of content creation, curation, audience engagement, social outreach, and scheduling through Oktopost all add up to make a super busy day. It goes without saying that being a good social media manager – not merely someone who posts to Facebook all day – […]
Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Your company has a Facebook, LinkedIn, and Twitter channel to run, so they hired you as their social media manager… WRONG! The role of a social media manager is a lot more versatile and multi-faceted than you might think. Beyond writing engaging social posts, being a social media manager requires you to understand the company’s […]
Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

2018 is creeping upon us and what a better way to start the new year than with some conference warm-up? As a CMO, you’re probably looking to be ahead of the industry, gain multi-channel expertise, and as always, improve your marketing ROI; in which case, conferences provide all of this under one roof. In addition, […]
Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Notice something different? Perhaps a new blog? Almost 6 months ago, we started planning our blog redesign to set launch in January 2018. And after many light-bulb moments and ongoing meetings with the design team, it’s safe to say, we hit the deadline successfully! Looking back, our old blog begged for a makeover. With new …
Read Full Article
Visit website

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free year
Free Preview