Not a Real Job is a podcast about digital marketing, social media, website design, growth hacking, and more. It's hosted by Joel Kelly and Chris Van Patten, long-time friends and (self-proclaimed) digital pros. Sometimes the show is serious, usually it's hilarious, and it's always informative.
No guest this week because we had to re-schedule some stuff, sorry! Instead, Chris and Joel talk about business positioning. Why is it important in marketing and yet why is it so undervalued? Joel also loses hope in his own words part way through but things work out.
PS, I will be posting a screenshot of the much-discussed Google Doc on Twitter, so check for it there. – Lindsay
“I lost my train of thought three words in there.”
We’re breaking new ground here – Joel is recording from his couch rather than his desk. These are exciting times, indeed. Joel and Chris also have a discussion about the value of cost-cutting versus purely trying to increase revenue. While costs can only be decreased, so much and revenue has a near-infinite ceiling of possibility, there’s a lot more evaluation that should be done on whether you really need to be spending as much as you are.
“Two business buds in a bod.”
“It’s much easier to cut costs than grow revenue.”
“How much business are we doing to impress other people and how much are we doing to meet our own goals?”
“You heard it here first, folks: Joel thinks that’s lame.”
Chris is back from WordCamp Chicago, so it’s time to record a new podcast. Things haven’t changed a whole lot for Chris or Joel since last episode, but they do dig into some real talk about hiring. Are you ready to be a manager?
“Always 100%… fun?”
“We’re not things more often than we are things.”
“When I’m writing and I’m on a roll, it’s one of the most enjoyable experiences that I have.”
“Inertia is probably the shittiest thing we have to deal with.”
After interesting (but not exciting) visits to their local faires and parks, Chris and Joel sit down for a chat about Apple products. They also dig into a discussion about confidence rebuilding and the importance of being social about business.
And don’t panic, this is the correct episode number.
“A podcast about two guys podcasting.”
“Interesting without being exciting.”
“That’s the thing about anxiety, if it works it works.”
Oh, you thought NARJ was going to be 100% about business 100% of the time now that it’s back to a weekly schedule? Well, you thought wrong. This episode is mostly about Chris and Joel watching other people play a video game. But don’t fret, it does circle back to business eventually.
“What makes the video series beautiful is that they’re bad at it.”
“I am definitely in the camp that there’s nothing weirder about watching someone play a video game on the internet than watching someone play a sport on the TV.”
“It tends to be better to be known and judged for the things you contribute to the world than the things you take from the world.”
“How much do you want to stake your happiness on the decisions of others?”
This week the kingly content for your ears comes from Chris, who is contemplating cutbacks. Everyone makes mistakes in life, and it’s no different in business. But the best thing to do is acknowledge them and learn from them.
Chris and Joel do one of those pre-show things… a trailer? Foreplay? You know, the talking before the show. Joel also interviews Chris about Gutenberg, the new WordPress editor that is currently in development. Chris talks about why it’s happening and what it can bring to WordPress.
“I feel so much more in tune with my own exhaustion than I ever have before.”
“Anything where you’re hiring an agency, absolutely Gutenberg should be part of your plan.”
“Right now you’re building to a moving target.”
“It is absolutely designed to simplify a lot of those experiences and make it so you don’t need a developer, but it also does make it necessary to hire a developer if you want to step outside those confines.”
No time for fanfare or announcement, Season 2 of NARJ starts right now! Chris and Joel have big plans to get back to weekly ‘casting, and this week they are starting things off right with lots of business talk. What’s the deal with blockchain? What’s the best way to set achievable goals for your business and life?
“We kinda forgot to talk about business for like 100 episodes.”
“If everyone thinks this is the secret to get rich, you’re being duped.”
“It’s a thing that’s built by humans so it’s just as fallible as anything before it.”
Finding the balance between work and rest is much more difficult than it sounds. This week Chris and Joel pick apart this topic to discuss what they’ve done right and wrong in the pursuit of balance and why it is so important to business and entrepreneurs in particular.
“I don’t want it to be 90 degrees anywhere. That’s too many degrees, everyone knows.”
“I balance it by not balancing it and just constantly overworking and burning myself out.”
“If it’s something you’re not doing but it’s bothering you, is it possible you just shouldn’t worry about doing it?”
“Do the things that matter and divide the work evenly.”