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I kept trying to think of some witty title for this post that would grab your attention but then I realised the name of this brand does that all on it's own. So there it is. Who Gives A Crap.
And yes, that is the actual name of the brand, but you probably already know that because this brand has been making a seriously big splash (there's a pun in there...) in the sustainable, conscious, plastic free, zero waste etc etc world of late.

I was actually introduced to Who Gives A Crap through my bf's mum who found them on Facebook (the power of social media, people!) and knew they would be right up my street. And indeed they are.

Here's the spiel. Who Gives A Crap are a groundbreaking Australian Toilet Paper company. The core ethos of the brand is two fold. Firstly it is about helping those in need. WGAC donate 50% of their profits to build toilets and fund sanitation improvements in developing countries in order to try and reduce the shocking statistic that approximate 40% of the population doesn't have access to a proper toilet and are exposed to life threatening unsanitary conditions. 
The second and arguably just as important USP of the brand is their environmental values. All WGAC paper is made from 100% recycled paper (from office paper waste and books sourced locally from schools and offices near the WGAC production) or from sustainable bamboo (I'm delving a little deeper into this product before I test it), free from chlorine, dyes or inks and scents/fragrances.

WGAC toilet paper is delivered in a big sassy slogan emblazoned cardboard box (recyclable) straight to your door as frequently and with as many rolls as you've chosen from the available options. There's minimal plastic- just one strip of sellotape on my delivered box and that's it. Each roll is individually wrapped (for sanitary reasons) in funky designed paper jammed with interesting facts,  tips on how to re-use the wrapping before you recycle it (yep its full recyclable too) and other nuggets of wisdom. It looks great. It's worth noting that WGAC toilet roll is also very affordable, I wont bore you with the maths, it's all on their website anyway. 

Speaking of the website I wanted to note how refreshingly transparent they are with all the small details on certifications, manufacturing, ethics, shipping, materials and all the reasons, research and calculations behind their decisions. It is well worth sitting down and reading through all the documents, there's a lot to learn and you get the picture that this isn't a 'jumping on the green bandwagon' company, but a company that truly cares and tries to be as positive as possible in all aspects.

So, down to my thoughts. Based on what I've researched about the brand itself, I think they are pretty brilliant. I'm waiting on a couple of answers for some minor questions I have but everything else that I want to know is available on the site, including things I hadn't considered. 

The paper itself? I've been using the 3ply recycled version for a few months now and well I mean it's toilet paper, you wipe and go! I've never understood the need for scented- triple velvet- cushioned-extra soft- aloe vera -cooling camomile quilted plush loo roll. It's quite frankly ridiculous. The WGAC toilet roll is 3-ply and yes compared to your typical Andrex or other big name brand it is thinner but place it alongside even big brand recycled toilet roll options and it is much better quality. It is soft just like you need it without being stupidly so! Like most recycled toilet paper the sheets are a fraction smaller than the non recycled counterparts but they are strong and do the job! If I'm looking for a negative then I could say the perforations aren't perfect so when the sheet tears off the roll it always leaves a thin strip from the side of the sheet hanging down. But does it effect the usefulness/ purpose of the paper? No. It annoys my bf but really it's a non-issue.

WGAC also offer other ranges from tissue to kitchen roll and currently they have a free trial box offer running at the moment too. I'd encourage everyone to give this toilet roll a go. I wont be swapping to any other brand now I've started with them. I'm going to test out the bamboo range soon to see how that fares as well. 
As I said really delve into the website as there is a huge amount that they share with you. 
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(pic credit: Kind Socks)

For a good few years now I've been very quietly using a small amount of my earnings to try and support brands and initiatives that I think will make a difference to our world. I say 'quietly' as I've never addressed it before, much like with donations to charity I've never wanted to shout about it in fear of it being taken as 'Look at ME. Aren't I being GOOD, I'm so great rah rah rah.' 
However, when it is someone within your own circle or community that is doing great things it makes sense to really shout about it and support them as much as you can. 

Over the years I've been hopping onto platforms such as Seedrs, Peoplefund.it and of course Kickstarter to find initiatives and products in development that I want to give a helping hand. Anything from waste and recycling initiatives to eco/ sustainable goods that range from household products like the Cora Ball to fashion companies like the wonderful new Kind Socks brand!

Kind Socks are an upcoming organic sock brand pioneered in Sweden by Stephen Steele (husband of green beauty blogger Sara Steele) and produced in India. Created with fabulous design and sustainability at the heart of their ethos they are offering stylist, funky and on trend socks made from 92% high quality GOTS (Global Organic Textile Standard) certified organic cotton (the other 8% is compromised of 7% polyamide & 1% elastane.) 

What makes these socks stand out from the pack of other organic sock brands is the attention to detail. Firstly the already impressive range of on-trend and also unique designs the socks are available in, offering unisex options that will appeal to a wide range of styles and tastes. Secondly as you explore the brand there's a lot to learn about the craft that goes into them. 

Kind Socks state that they use combed cotton. Combed cotton is where only the long strands of cotton are used and all the cotton fibres are lined up to lay in the same direction. This results in a softer, smoother and more long-lasting fabric. Meaning that these socks will be the softest on the market.
Furthermore, Kind Socks are also using the latest technology to provide the most comfortable, high quality toe seam, using modern Lonati machines to create a hand-linking technique that produces a flat seam. This technique is usually done by hand and can have detrimental effects to the professional, leading to eye problems. With this technology in place the seam will be created to the same high standard without the negative ethical implications for the workers.  All workers are also all ensured fair wages and ethical working conditions in the factory.

Clearly a brand with a good heart for both the planet and it's inhabitants. I've backed Kind Socks via their current Kickstarter campaign and can't wait to see them succeed, at the point of writing this I believe they have just passed their target goal, but the more backing this brand can get, the better!

If you're interested in supporting this cool new sustainable sock brand head to their Kickstarter
here:  https://kck.st/2LAlAHB 
(ends 18th June!)
Thanks for reading! Don't forget to follow me!
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Unless you're new here to this patch of sporadic beauty blogging, you'll know I'm a big lipstick fan and in the past year or so this has expanded to encompass lip gloss!
Back in the day (when Freddos still cost 5p) formulas for lip glosses fell into one of two categories, gloopy and sticky or oily and thin. Thankfully the beauty world had progressed greatly since then and I've had the pleasure of finding some great new lip glosses.
My current must have glosses come from the beautiful natural brand Root.

Root hail from the USA but ship worldwide. I was very lucky to work with them recently and received a bundle of beautiful lip products to photograph. Amongst the lippies and balms were these absolute stand-out Pretty Gloss lip glosses. The shades I have are, in picture order L-R: Cora, Chloe, Jama & Lucy.

Root glosses are 100% natural and 90% organic. They are Vegan, Cruelty Free, Gluten Free and Paraben Free. The tube is also fully recyclable too.

Obviously the literally good-enough-to-eat ingredients that make up the formula are a huge selling point but what makes these glosses so show stopping for me are the colours and pigment! All of the shades I have have amazing pigment and colour pay off. I have naturally very pigmented lips and even the nude shade, Chloe, covers my natural lip tone and shows it's true colour. Just take a look at theses swatches:

Cora // peachy orange - with shimmer

Chloe // Nude - with shimmer

Jama // Hot pink orchid - with shimmer

Lucy // Rich juicy pillar box red - without shimmer

The formal also wins point with me as it is so easy to apply, its silky and smooth with no drag or streaking. You can opt for a sheer layer of colour or build it up for a more impactful pop of solid colour. As they are glosses they do shift on the lips and are ever so slightly tacky but there's no stickiness of gloopyiness. You're lips don't stick together with these. They're light weight and feel lovely to wear. They also look great over lipsticks and you can really play with the final colour result by using them as toppers.

And of course, being the more scent focused of people I am in love with the scent and even the taste, it's just like a fairy cake! Sweet but light. Delicious!

Root have a heap of other gorgeous Pretty Gloss lip gloss shades, not to mention an amazing array of other makeup from lipsticks to eyeshadows, foundations, mascara and more.

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