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The retail payment ecosystem has evolved over the years to include a vast array of payment options for consumers. Mobile payments are on the rise, as an estimated 20.2 percent of U.S. consumers made use of them in 2018. As this trend grows into the new way of doing business, Mobile Merchant even predicts that […]
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Amazon.com announced its Prime Day online sale will take place on July 15 and July 16, reports Business Insider. Prime members will have access to special deals and thousands of product discounts for a full 48 hours, beginning on July 15 at 12:00 p.m. PT and ending July 16 at 11:59 p.m. PT. Amazon is […]
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In March, Instagram publicly announced a new e-commerce feature. Rather than tagging items in posts and redirecting interested parties to an online shop, “Checkout on Instagram” enables brands to sell products to users directly inside the app. The promise is that companies can minimize any extra steps in the transaction process, and therefore decrease the likelihood […]
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In email marketing, the delivery and deliverability rate do not carry the same meaning, even though senders frequently use them interchangeably. Both are important to track, but succeeding at one is much more impressive than the other. While the delivery rate is a key first step in reaching subscribers, it’s a metric where even the […]
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REI is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as […]
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Online fraud attacks are on the rise, and the means by which fraudsters are attempting to exploit online merchants are growing increasingly more sophisticated. Businesses across all industries need to have a better understanding of which fraud attack techniques are trending and how to adapt their fraud prevention strategies to better safeguard their bottom line […]
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Digital customer experience is a critical part of business success. Consumers have more options than ever to acquire the product or service of their choice, as well as increasingly simple ways to move from one brand to another. It’s up to brands to ensure consumers’ experiences on their digital platforms are flawless or they risk […]
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Today’s consumers expect personalized communications that are tailored to their individual preferences and delivered seamlessly across every channel. But while retailers and brands have a wealth of data to derive insights at their fingertips, harnessing the power of personalization to target individual shoppers with the right message, at the right time, and in the right […]
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Regardless of industry, consumers today are faced with a tremendous number choices when shopping — more commonly becoming known as choice overload. Choice overload is what happens when we’re faced with more possibilities than we can clearly or easily comprehend, clouding purchase judgement and often leading to overall frustration. When consumers find they’re running into too […]
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REI is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as […]
Read Full Article

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