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What days should you post on social media

As Social Media continues to grow we are all wondering what the magical time is for us to post. It is this magical time that will maximise engagement, boost reach and hopefully increase our conversions.

The tricky thing is this remains a little different for every business!

However, according to a recent report by Sprout Social, there are some generic times that work and you can test with your business today.

Facebook

With more than 2 billion active users, Facebook is one busy platform. You should already know that its focus is on friend and family engagement. It was announced that Facebook was going to go back to their roots and changing the algorithm accordingly.

So as business owners we need to be posting more meaningful content too. Content that connects with our followers and at times when they are active on social media.

Here are the general results from Sprout Social

  • Wednesday between 11 am and 1 pm with Wednesday being the best day to post.
  • Weekdays between 9 am and 3 pm
  • Sunday has the least amount of engagement on Facebook.
  • Early mornings before 7 am and after 5 pm of an evening have the least amount of engagement.

Instagram

The number of active users on Instagram has passed 1 billion. Just like Facebook, it prioritises certain posts in your feed. It no longer is a chronological feed and the growth of stories has been exponential. No to mention they have also added IG TV for longer content.

Create better Instagram content today

Here are the general results from Sprout Social

  • The best times are Wednesdays 11 am & Fridays 10-11am
  • Tuesday to Friday between 10 am and pm
  • Sunday again with the lowest engagement
  • 11 pm to 3 am with the least engagement.

LinkedIn

Naturally, the people on LinkedIn are far more focussed on the weekdays as they try to forget about work on the weekends. Again the content may not appear in chronological order in your newsfeed and there may be people you follow who’s updates you don’t see at all.

Here are the general results from Sprout Social

  • Wednesday 9-10am and 12 pm
  • Wednesday is the best day
  • Tuesday to Friday 8 am – 2 pm
  • Sunday is the worst day and every day from 9 pm to 3 am

Now that you have read through this blog will you be altering the times that you post to these platforms?

Regardless you should be monitoring your accounts and ensuring that your posts updating along with the algorithm updates.

If you need someone to look after your social media for you contact Kelly at My Sassy Business. We offer full social media management and advertising service. 

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Why you need an ideal client profile

Persona or profile – whatever you choose to call it your business needs to have a clear understanding of who wants what you’ve got. And what are the benefits to this individual by choosing what you have on offer? 

After speaking to a potential client this week and hearing them say “I have no clue who wants what I have” I am inspired to write this post. 

You would think that it is fairly obvious that this is something business owners would consider prior to developing a product or service – clearly this is not always the case. You may be or you may know someone who has never looked at this idea. Make sure you keep reading or send this blog to that person you know. You could be losing sales by not doing this simple task.

A client profile gives you a focused sales strategy. It tells you who is a good prospect and who is not. From here you can create marketing materials that are relevant to only your ideal clients. Thus saving you time, money, and effort. And if you do all this before you even get your business started you will know if your product/service is, in fact, a good and viable idea. 

Where to start

Demographics – age, gender, ethnicity, income, mortgage, homeowner/renter, marital status, geographic location, children, vehicle type, occupation, education level etc.

Psychographics – mindset and attitude, beliefs and opinions, aspirations, goals, dreams and wishes, Interests (parenting tips, pet ownership, travel, wealth building, weight loss), activities (hobbies, books, stores, restaurants, TV shows, movies, how they spend their free time), personality and values, lifestyle and priorities, how they spend their money, worries and fears etc.

Behaviours – what types of email they open most, what blog posts are most read, what email subject lines perform the best, what social media posts have the most shares. Analytics data to identify what action, email, blog post, sales page, ad, etc. triggered an actual sale. Real feedback from clients and customers about their experience with your brand, products, and services, both online and off. When sales have increased and why, time of year, holiday, special promotion. Figure out why repeat customers continue to buy and what motivated new customers to buy from you. Who uses your product/service the most, how to do they use it when do they use it (time of day, day of the week, frequency). How do potential clients and customers gather information before making a purchase from your business? How are they affected by price, quality, convenience etc?

What does a day in the life of your ideal client look like? Be as detailed as possible.

Make a list

If you have clients already, who are your 5 or 10 favourites and why!

  • Profitability
  • Great payers
  • Repeat purchasers
  • Fulfilling work
  • Demographic
  • Psychographics
  • Behaviours
  • Feedback 
  • Purchasing decisions
  • Challenges
Think about the future
  • How will you gain these ideal clients or more of the favourite clients mentioned above?
  • What will be the journey they take towards doing business with you? 
  • How can you meet and combat any objections they may have towards doing business with you?
  • Why would they aspire to do business with you?

Now forget generalised marketing and speak directly to your ideal client. Do not try to appeal to everyone just appeal to your ideal clients. Your new client profile is powerful and the work you do following the creation of it will be successful. From here you can explain to anyone who your ideal client is and if you are outsourcing your marketing it makes the conversation very easy. 

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Avoid these website mistakes

Regardless of the platform, you choose for your website here is a list of common mistakes you can avoid. I will focus this blog on WordPress but these tips can carry across many other platforms.

Here are 4 you may be familiar with. All are great to use and all can be e-commerce stores and all work well for SEO.

  • WordPress – Worldwide the number one used platform.
  • WIX – A platform that is very easy to use and manage.
  • Squarespace – Just like WIX very easy to use and manage.
  • Shopify – This has fast become one of the top choices for e-commerce websites.

Plus there are MANY more options out there to choose from.

WordPress remains the most popular and arguably the best choice when creating or redesigning a website. It gives you endless choice and opportunity for your business. You can design and build a website all by yourself with little to no cost – this, however, is to always the best option.

Don’t try to do it all

While many of the above-mentioned platforms can be a do it yourself option – I highly recommend that you employ the services of a qualified designer. Someone who is trained in design has an understanding of fonts, colours, imagery and ultimately what is going to look great.

Many designers are also familiar with user experience and can ensure that your layout helps with conversions on your website. A simple thing like choosing the right font for your website can really make all the difference. Designers have the skills to know what is going to work. Even if you are a designer, have another designer look at it with fresh eyes to get even better results. 

Choosing a theme

When you work with a designer they can help you choose a look and feel for your website. Remember the design is going to have an impact on the success of your website. Ensure you pick them that looks great on mobile devices and is flexible to your needs.

Plugins

Don’t get carried away and have too many plugins. When you choose a great theme you will only need a minimal number of plugins to ensure your website works well. Too many plugins can slow the speed of your website.

However, make sure that you do install security plugins to avoid spam attacks on your website.

Hosting

Just going for the cheapest option is not always the best option. For WordPress, you will need to arrange this yourself but for the other platforms, your hosting is covered in the package you choose.

You can choose between local (Australian) hosting companies or international. Either way read their reviews and look at their uptime guarantees. Check out their customer service and ability to respond when you need.

Choose a hosting option that will also back up your website daily. This ensures that if you have any issues there is always a copy of your website stored.

Updates

WordPress requires ongoing updates of the plugins you use and of WordPress itself. If you do not apply these updates as they are available you run several risks.

These include:

  • Your website will have security issues
  • It may stop working
  • It may suffer conflicts
  • Breakages may happen when you do try to update
Google Analytics

This free tool can supply you with a wealth of information. Any platform you choose can be integrated with Google Analytics and you would be crazy not to use this data.

  • Traffic sources
  • Numbers daily, weekly, monthly etc.
  • Conversions
  • Top content
  • Top pages
  • How people navigate your site
  • And so much more
WordPress pages and posts

If you are using WordPress, posts and pages can sometimes get confused. Make sure you know the difference and have the architecture of your website mapped correctly.

Pages – These are for your main navigation, Home, about, contact, services, shop etc.

Posts – These are ideal for blogs, news etc.

Within WordPress there is demo content, make sure you delete this so that Google is not indexing your websites demo pages. Not deleting this can have your website indexed with low-quality duplicate content – this is bad for SEO.

Comments

Make sure that you monitor your comments. Change the settings of your website so that you have to manually approve every comment. This way you remove the breeding ground for spam. The last thing any website wants or needs is spam comments. 

Don’t forget SEO

SEO – Search Engine optimisation is essential for every website regardless of the platform you choose. By outsourcing SEO you can ensure that your website is ranking organically in the search results. People who are then searching for your business will find it naturally within Google.

If you need help with any or all of these items – contact Kelly @ My Sassy Business

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How to expose your business online

How do you expose your business online in this very busy market place?

I am regularly hearing from and reading about business who are looking for new ways or the best ways to get found by anyone who will pay them for their products or services.

If you are a new business or not so well known businesses this can be difficult.

It can also be challenging for a business who has been around for a while. You may have relied on referrals to grow your business or you may have had a large client disappear. What do you do now?

With any type of marketing, consistency is key – You need to keep marketing even when you are busy. If you wait until things are quiet it can be difficult to get things running quickly.

There is more competition than ever online and it is only increasing. Content in its many varied forms provides you with lots of ways to reach your ideal clients. Your content strategy should be audience focussed so you need to know exactly who your ideal clients are.

Do you know your ideal clients!

What next – do you write a blog, create a podcast, Youtube channel, spend money on ads, etc.

Well, this depends on your business and your audience or ideal clients. Make sure you know where and how they consume their content.

Content
  • Blogs can be an amazing way of your website getting found and traffic moving around your website.
  • You can write for other websites and publications
  • Guest blogging or providing sponsored content on other websites that you know have your ideal clients.
  • White papers or ebooks to show your knowledge and generate leads
  • Webinars are great for How to’s
Make sure you
  • Create a catchy headline
  • Write about a currently relevant topic
  • Up to 1000 words
  • Think about ensuring you are being helpful
  • Links that will send people where you want them to go
Paid advertising

Have money in your budget for Google Ads and/or Social Media Ads. Be smart about your advertising and think about it from the perspective of your ideal clients and what they are looking for. Solve problems with your advertising and make sure your ads are going to the relevant page that will answer their questions. 

Include:
  • A catchy relevant headline
  • Unique images or a video
  • A benefit from the call to action
Organic – It’s not just food, but it does grow

Having traffic arrive on your website in an organic way is by far the most wonderful thing. When your ideal clients are searching online and you show up in the results (unpaid) people know you are relevant. Consumers are smart and they know that Google is smart in offering up the results. Search Engine Optimisation (SEO) is the answer here to getting found long term.

Social Media

Love it or hate it social media is great for your business. Make sure you are not relying on it for your business. Have a great website to direct people to from your social accounts.

You must:
  • Post almost daily
  • Share great images, videos, links and more
  • Use relevant hashtags
  • Be on the platforms that your ideal clients are on
  • Participate in relevant groups by sharing your knowledge and helping rather than just selling
  • Use paid advertising as mentioned above
  • Link up shopping to Instagram for products
Products and services

If you are offering products or services so you drive the action to purchase? Do you have a call to action? The more content you have on these pages the more chances you have of being found when people are searching. Once they are on your website if they have all the answers they are more likely to buy.

  • Ensure your description is clear
  • Bullet points work really well to share the benefits and features
  • Have great and clear visuals – quality photos or videos
  • Share a review, quote or statistic for confidence
  • If you have a product, make sure the delivery options and costs are clear
  • List any common questions people have about this product or service
Online directories

There are plenty of free online directories, business relevant directories and large websites like True Local, HiPages, Houzz and more. Find ones that will help with your online exposure.

Conclusion

The more places that you can get your business online, the more chances you have of being found. When you are found you then have the opportunity to capture new business or remind previous clients about your business.

If you need help with any or all of these areas, contact Kelly at My Sassy Business

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Are you an SEO sceptic

What does SEO mean and does it leave you wondering what all this sorcery is?

SEO = Search Engine Optimisation

It is the process of constantly improving your website so that both search engines and users of search engines can understand it more easily.

Everyone with a website can benefit from SEO regardless of the size of your business, big or small SEO is highly beneficial. It is vital to remember that while you are improving your website for search engines to read it better you are also doing it for people.

Once your website has a great strategy it can end up at the top of the results that relate to your products and services.

It is organic

Many people confuse SEO with Google Ads. They are two completely different beasts and when you look at the search results in Google one has Ad next to it and one does not. Google Ads is paid advertising whereas SEO is purely the earning of more visibility in the search results.

Many SEO companies combine Google Ads with SEO and I believe this is what has led to the confusion.

Gaining an organic result can be far more beneficial longterm as people know that ads are paid to get the results. Whereas the organic result is Google providing the searcher with the answer to their question. That said, Google Ads or PPC can have benefits and can compliment your SEO strategy.

SEO tactics

Not a day goes by that I don’t receive an email or a call offering me SEO services. These tend to be companies that have no idea that I offer SEO services and they have not done any research, in other words, they are SPAM. Companies like this give the industry as a whole a bad name and add to the scepticism around SEO.

Have you heard the terms Black Hat and White Hat SEO?

Black Hat – These tactics will hurt rather than help your SEO. They can give you long term damage to your rankings and online reputation. They include:

  • Keyword stuffing
  • Hidden text like white text on a white background
  • Buying links from other websites or link farms
  • Many more bad techniques

White Hat – These tactics will benefit your website and allow you to rank in the relevant search results as they stick to best practice as recommended by Google.

  • Readable content that people want to see
  • Ensure that your backend information is up to date and relevant
  • Maintain usability of the website
  • Add or recommend fresh content
  • Avoidance of any black hat techniques
  • Ensure you have the right usage of terms on and in your website
  • Many more great techniques
SEO is not just keywords

Back in the day you could create a list of 10 or 20 keywords and aim to target your website to those. You could say I want to rank number one for XYZ. Googles search engine results pages (SERPs) work in many ways. They give results based on location, previous searches, what you type into the search bar and more. It is a complicated series of algorithms which constantly run and are constantly updating. This is why SEO is recommended as an ongoing service rather than a one-off or a set and forget.

Do you exist

If you are not appearing in the search results – do you even exist! We all shop differently these days. Research is done online using our phones, laptops or desktops. From this, we read reviews, ask questions, search for products and services and statistics show that more than half of us find a new company or product when we search.

Search engines are critical to the path to purchase – so if you are not in the results you are missing out. SEO makes searchers aware of your business. Awareness then can translate into sales for your business.

Great SEO provides your business with online staying power to keep up appearances in the search results.

Patience

Depending on your industry it can take time for the results to show. Your website and the age of your website is an additional factor. Any previous techniques used or abused in another. SEO is not an overnight solution to your rankings, it takes time and an ongoing commitment.

SEO is worthy of the wait

It ensures that your brand name is in front of the people that matter. Awareness online for your business and for consumers to choose.

SEO professionals evolve

A professional SEO provider will be updating their knowledge daily so they can stay on top of everything search engines are working on. For example, Google has the main intention to improve its users’ experience. If you want your business to appear in the results of this experience you need to work on it. SEO is an active way to stay at the forefront of these changes.

Are you ready to use SEO in your business?

Contact Kelly @ My Sassy Business for an obligation free consultation about how SEO can help your business.

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Why your blog has no subscribers

Regular and consistent blogging remains the best content creation strategy you can have. Done well you will see:

  • An increase in traffic to your website
  • Better performing SEO
  • Lead generation
  • Increased internal linking
  • Potential for backlinks
  • Visitors spend more time on your website
  • Visitors view more pages of your website
  • Your content shared with other platforms
  • A growing email list

Potentially when you started your blog you didn’t think you needed to have people subscribe. Perhaps you were just using your blog as a way to generate content and inform visitors that came to your website. Is this why your blog has no subscribers? Or does your blog need a little more work so that people want to subscribe? Whatever the reason you can always make improvements with your business.

Blogging

Blogging is hard work – You need great titles, great content and consistency with your posts. However, once you get into a rhythm it forms part of the content strategy for your business.

Let discuss lead generation

Ideally, you want people to subscribe to your blog and enjoy reading your content on a regular basis. It is important that you realise a blog can be a great addition to any type of website or it can be a stand-alone blog.

Email marketing remains one of the best ways to generate a return on investment. Studies show that on average this is $44 for every $1 spent. The simple fact is that people on your email subscriber list will spend more!

The reason for this success is that subscribers are invested in you, they want to know what is happening and they want to stay up to date. Now approximately 90% of internet users have an email account. Of this 90%, nearly everyone checks their emails daily. Plus almost everyone prefers to be communicated to via email.

Results = Email marketing works

What next

You need to utilise an email service – Campaign Monitor, MailChimp, AWeber, or a similar one that will suit your needs. Do your research and sign up – At My Sassy Business, we use Campaign Monitor. Utilising these services allows you to see who opens, who clicks, who subscribes and unsubscribes.

On your website

Depending on your website there are various ways to add a form for people to subscribe. You may have your forms built in and they will be coded to speak to your email service. Then you can place the form throughout your website as:

  • Pop-ups
  • Drop down
  • Side panel
  • Contact form
  • Home page
  • A sticky bar at the top of your website
  • Visual call to action

Know that the less information you require to subscribe, the more likely you are to get subscribers. Remember the most important piece of information is their email address! By creating opt-in forms in different looks and feels throughout your website you have the potential to gain interest at different times. Not everyone is the same and they may need a different reason to subscribe.

Using an incentive

This has become very popular over the years. E-commerce tends to offer a discount as an incentive for people to subscribe. Other business may offer an ebook as their value offer to subscribe.

Now your subscribers have a reason to see what else you may offer in the future and a reason to stay subscribed.

Consider that you may need to regularly review your opt-in forms as they may not be working to their full potential. Keep testing until you find a look and feel that works well.

Conclusion

Naturally every website and business will have different results. There are many reasons people subscribe and subsequently unsubscribe or remain dedicated long term clients. If you are producing a blog but not using it to build an email list – start today.

If you need help making this work – contact Kelly @ My Sassy Business

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How to turn your e-commerce visitors into customers

Are you getting lots of traffic to your e-commerce store but not getting sales? This can happen to any website, not just an e-commerce one. Have you read my previous blogs on your websites home page and about page?

Remember your website is a constant work in progress! Do you know what your bounce rate is? Do you know what your conversion rate is?

Ideally, an e-commerce business should have a very low bounce rate. Make sure you have Google Analytics set up so that you can check this statistic.

The reason for a low bounce rate on an e-commerce store is that the vast majority of visitors should be looking around at your products. They should not be bouncing straight back off your website.

By having both a great user experience and beneficial storytelling you provide content for your visitors to consume. This content helps to make them more comfortable with the idea of purchasing from you and your business.

User Experience

What is your e-commerce stores user experience like? Can your visitors find all the information they need or do they have to search your website to find it? How are you going to turn visitors into customers if they have to work hard to buy from you – You need to make it easy!

The vast majority of large retail websites do this very well. Small e-commerce needs to do it better and make their user experience as personal as possible and as easy as possible. You as a small e-commerce store do not have the level of trust that a large site like The Iconic does!

  • It is easy to see that you offer free delivery or that you offer express delivery?
  • How much do visitors have to spend to get free shipping?
  • Are your contact details more than just a PO Box?
  • Do the majority of your products have ratings and/or reviews?
  • Is a wish list option available next to your buy now / add to cart option?
  • How do you share your trustability – free returns, customer service number, warranty, ratings etc?
  • Do you have high-quality product images that show it being used or worn if applicable?
  • Are there bundling options available in your store?
  • Are you showing the product as in-stock?
  • Is there any FAQ’s relevant to this product?
  • How amazing is your product description?
Product description

You may think that your products speak for themselves but actually, some people want to know lots and some only a little. You need to cater to both these types of shoppers.

Bullet points – These are great for the people who only need to know a little and just want a brief overview.

Long description – This is for the people who love to know more. Here you can share all the information you have. You can tell a story and provide an example of how this product is best used. You can share examples or stories, testimonials and more.

Show a story

When you show a story about your product you are not telling them it is fantastic you are showing them. You need to show the problem that this product solves rather than just telling them about the product. This can be done with a short video or a short story. A simple video can show a potential buyer how a dress moves when you wear it and how fantastic that person feels. A case study can show how a problem was solved.

By using reviews and testimonials you are sharing small stories which show the genuine outcomes of a purchase from your business.  A good story will cover – A character, a problem, an action and the solution. 

Now that you have some tips to work on your online store how often will you be reviewing your website to ensure it is as easy to use as possible? I would love to hear from you about the ways that you show a story on your products.

If you need help marketing your business contact Kelly at My Sassy Business

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Why your home page doesn’t convert

If you take the time to look through your website analytics you will see that your homepage gets the bulk of your traffic. Generally, the first page anyone sees is going to be your homepage and this is going to either make or break your website conversions. Are you curious about why your home page doesn’t convert, keep reading for the tips you need to review it today? 

Are you getting lot’s of traffic but no conversions?

Conversions vary from business to business but you should know what you want people to do when they visit your website. If they are not doing that – why!

Examples:

  • Click through to buy
  • Subscribe
  • Fill out a form
  • View your products/services
Ideal Clients

When you are doing anything for your business you need to think about your ideal clients. What do they want to see and what problems are you solving for them. Does your homepage reflect what they want to see? Is it providing a call to action that is suitable for them?

Clean and clear

You need to ensure that your website has a clean and clear design which is easy to navigate. Your home page should direct people where you want them to go. If you are selling products it should show off the products you know that people love or the newest of your products.

Text

Keep the text to a minimum and place emphasis with headlines of where you want people to go. No one has the time or inclination to read on and on when they first hit your website – easy navigation is key. It is this navigation that is your call/s to action. Save the details for your product or services pages.

Colours

Choosing the right colour scheme for your business should always be done with the assistant of a designer and a knowledge of colours. There is psychology in colour and it affects our decision to buy. It is vital for an E-commerce business to get their colour schemes correct for their ideal clients.

Quality

High-quality images are incredibly important and they should also be used sparingly. Research from Google shows that pages with a cleaner image layout converted better. Remember we are still talking about your home page here. You can have more images elsewhere.

Performance

How fast is your website? There are many factors that affect the speed of your website and they include the hosting environment – don’t just choose the cheapest!

Call to action
  • Does your homepage have any calls to action?
  • How obvious is the call to action?
  • According to true conversions, 70% of businesses do not have a call to action on their home page. Only 47% feature a properly placed one which is easy to spot.

What is the most profitable call to action for your websites homepage?

Mobile

Does your website look as fabulous on a mobile device? People are shopping online via their mobile devices. If your homepage isn’t looking great when it converts to a mobile view you could again be losing out.

Conclusion

Instead of trying to get more traffic, take the time to first review your home page, about page and your entire website. Schedule this as a regular task ongoing, your website is not a set and forget item in your small business toolbox.

If you need help in any of these areas please contact Kelly @ My Sassy Business

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15 small business mistakes to avoid

Starting a small business is an exciting time and it is easy to get carried away in the process. Here are some simple mistakes you can avoid by doing your homework and planning correctly.

Mistake number 1

Not having enough money – There are endless articles about starting your business on a shoestring. Or you may have read success stories about businesses that were started with just $100. Regardless of the business that you are starting, not having enough money will be the cause of your failure.

Mistake number 2

Success only mentality – Of course, you don’t start a business thinking that you are going to fail. You need to dream big and potentially get great results too. The smart entrepreneurs also plan for the times that everything does not go to plan.

Mistake number 3

Partnerships – Many friends go into business together. They get excited about the project of the business and forget about setting up the legal requirements. Having a partnership agreement is not just for the good times but it can also help you in the bad. It can outline what happens when one partner wants to sell or if you have a disagreement. It can protect you in many ways to make sure you chat to a lawyer and set things up correctly from the beginning.

Mistake number 4

Industry knowledge only – While you may understand your industry inside and out, you also need to understand who will buy what you have. Who will pay for your product/service and how much will they pay?

Mistake number 5

Not getting the right advice – It is vital that you gain both accounting and legal knowledge relative to your business. You need to get these two in your corner from day one and ensure that your business covers all the bases it needs to both legally and compliance wise.

Mistake number 6

Flexibility – Your businesses needs to grow and change over the years. Very few businesses are the same in year one as they are in year 3. If you are not prepared to grow and be flexible your business may be destined to fail.

Mistake number 7

Know your worth – You need to charge what you are worth. Do not give your services or products away for free. You are far better off doing no work that doing work for free. Many creatives fall into this trap of working for free to build a portfolio – don’t do it. You can create a portfolio without giving the work away.

Mistake number 8

Not listening to your instincts – Often we know in ourselves when something is not right. If we learn to listen to these instincts we are generally correct. Don’t let anyone manipulate your policies or procedures and just stick to your guns.

Mistake number 9

Overcommitting – Many people literally put their home on the line for their business. While this can have potential success it can also have a catastrophic failure. Do not commit more than you can happily say goodbye to.

Mistake number 10

Sales – Without sales, you do not have a business. Big or small all business needs to sell their product or service. Think about mistake number 4 and 7 and make sure you are working to gain business in the right way.

Mistake number 11

Competition – Make sure that you know what is going to set you apart from your competition. Are you going to be better, faster, cheaper, bigger etc.? Is the market already saturated that you are planning to enter?

Mistake number 12

Strengths and weakness – Do you have all the strengths you need to operate your business? Are you weak in areas that could cost you business? Identify your strengths and weaknesses and work on them or change your business plans. For example: If you don’t like talking to people, don’t open a retail store.

Mistake number 13

Sales – Remember that you are providing a solution to peoples needs. Not knowing what you solution/benefits are will most certainly put you out of business.

Mistake number 14

Marketing – How will you expose your business to potential clients? How much will you spend on marketing? Will you do it yourself?

Mistake number 15

Not having a business plan – No matter how big or small you need to create a plan for your business that covers all the above areas and more. Millions of people start their business without one and it is often a recipe for disaster. Not that have a business plan guarantees success but it does help you to answer a few questions before you commit to the process.

If you need help avoiding some of these mistakes, contact Kelly @ My Sassy Business.

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A social media strategy is the secret ingredient

Is your traffic from social media through the roof? Congratulations on a job well done!

If you have decided that social media is not for you, then you are missing massive potential visitors as social media continues to grow, so keep reading.

Now – social media sounds easy doesn’t it, post a few times here and there and the traffic will head your way. The reality is that it is just not that easy and if you are not going to outsource then you need to spend a decent amount of time learning how to do it properly.

Be consistent – I have been saying in all my blogs that you need to be consistent with everything you do and particularly with any type of marketing. Don’t wait until your business gets a little quiet before you start marketing. You need to market your business consistently through the busy and the quiet times to keep the traction you need.

Create a strategy – Have a plan of which platforms, days/times you will post, what you will post etc. and be as specific as you can and keep reading for some tips.

Why have a strategy
  • Consistent traffic
  • New and existing relationships
  • Customer service, retention & satisfaction
  • Consistent results over time
  • There is no magic wand – you need to work on your strategy and you will build long-term sustainable traffic to your business.
Who are your ideal clients

You need to answer this question so that you can figure out which of the social media platforms your ideal clients are using. If you have an existing business with traffic you can look at Google Analytics to see your current data.

What are the relevant demographics for your ideal clients?

  • Location
  • Gender
  • Income
  • Age
  • Education
  • Marital status
  • Number of children
  • Homeownership

What do your ideal clients want?

  • How important is (your niche) to their lives
  • Why do they want to learn about (your niche)
  • What problems do you solve
  • What questions do they have
  • How much do they know about (your niche)
Choose your channels

Remember that you are creating a long term strategy and you want to have effective and sustainable growth over time. Pick one or two with a maximum of three so that you can get it right and focus your efforts correctly.

These channels will be the ones that your ideal clients are going to be using on a regular basis.

Most business will find that using Facebook & Instagram will be the ideal choices, but you must choose based on your ideal clients.

Content

What are you going to share?

  • Blog posts
  • Quotes
  • Tips and Tricks
  • Infographics
  • Images
  • Videos
  • Content from others

Grow your followers

  • Never buy followers – having 100 genuine followers is far better than 1000 mystery followers.
  • Follow others who will be relevant to your business and many will follow back – don’t unfollow them this is a terrible tactic
  • Remain consistent with your posts 5 to 7 times each week and these numbers could be daily if you are using Twitter.
  • If you are using Instagram – research hashtags and remember to always use around 25 of them.
  • Hashtags can be used on all platforms but stick to 3 or 4 on the other channels
  • Paid Ads can be a great way to increase followers on Facebook
Automate

By choosing a platform like Buffer or Hootsuite you can automate your posts to publish at a time and on a day that you prefer. This also makes it easier to change up your descriptions, hashtags and more.

Have a paid strategy

You don’t have to have a paid ad that is running all the time but you should have it as part of your overall strategy. The ad can be to grow your followers, drive traffic to your website, sell a product, capture a lead and much more. Make sure you have a budget to do this.

What should your budget be? This varies depending on your business but usually, a businesses marketing budget runs somewhere between 5 and 10 per cent of your turnover. Generally higher when you are a B2C compared to B2B. So if your monthly income is $20,000 then you should be spending $1000 to $2000 per month marketing your business overall. The percentage of this that goes to social media is of course up to you and your business. 

If you need help with any or all these items please get in touch.

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