Ariel’s #ShareTheLoad movement has been making history all these years with its impact all over the people. It was a movement started in 2015 with a view to change the behavior of the society towards household chores and to curb gender equality when it came to performing such duties. This year it encourages the mothers out there to be the change makers for upcoming future generations.
It was a proud moment when Mumbai Food Junkie was invited for Ariel’s event about their famous campaign called #ShareTheLoad .The campaign speaks volumes and the event was held for communities that were based on moms & digital influencers, and it enlightened us about the issue and the scope of it.
BBDO India has put out this remarkable message in a wonderfully conceptualized advertisement. It depicts a mother who is having a telephonic conversation with her daughter who talks about leaving her job. On asking about the reason why she tells her mother how her husband isn’t well versed with the household chores and hence she has to do everything. This is when the mother realises that if we teach our sons to be equally responsible there wouldn’t be a chance to worry about who does what. That’s how the film encourages mother’s to do their job and nurture their son’s right from the beginning. Check out the awesome film here:
Ariel #ShareTheLoad asks “Are we teaching our sons what we have been teaching our daughters?" - YouTube
I was personally very dazzled by this campaign because it’s high time we brought this change. Ariel is one brand that focuses on the betterment of the society through various campaigns on digital and print platforms. Especially in a society like ours, we need more initiatives like these which bring a change in the minds of the people. Kuddos Team Ariel!
Being in a family where my mother is the one who goes to work, I think I’m proud to say that my father literally knows to do everything. He will do the dishes when the maid is on a leave, do the laundry, cook amazing food and make sure he takes equal responsibility in the household chores. After getting to know about the #ShareTheLoad movement, I will make sure that my brother is encouraged to do things right from this moment since it will nurture him to become a better & responsible partner in the near future.
I hope that more people out there get this message and be the change that the world needs. It’s high time we give rise to gender equality in the society for a better future and make more lives better and fulfilling! Share this with all the mothers and your friends out there and let’s be the change we wish to see! ☺
It’s finally the end of the year and it’s time to celebrate! So get your party shoes on and let’s go on a ride around town because we have handpicked our top favorite party stops around Mumbai especially for all you party animals.
MADE IN IBIZA, MATAHAARI (WORLI)
Let’s travel to Ibiza this New year’s and have the time of our lives. Matahaari brings us their 3rd New Year Eve’s celebration this year with twice the amount of fun, Ibiza style!
Address: Matahaari Nightclub, Level IV, The Atria Mall, Dr. Annie Besant Road, Worli , Mumbai 400018.
If you’re a Bollywood junkie then this one’s for you! Groove to your favorite Bollywood songs on the dance floor and walk the red carpet this new years eve. JLWA is celebrating the Bollywood industry this year and you don’t wanna miss it fam!
This one’s a whole package! You’ve got unlimited rides, food, drinks and music… it couldn’t get any better. Bring out the kid in you and party like there’s no tomorrow. Essel world has always been a happy place when we were kids and now we get to celebrate new year’s eve over there!
Address: Essel World, Gorai Island, Borvali west, Mumbai 400091
This one has got to be my favorite! Smaash is bringing us a Bollywood Carnival.. Yes you heard me. It’s going to be a crazy experience with loads of games, food, drinks, and music from our very own DJ Sarthak and DJ Sachin. Get your tickets soon because the biggest carnival of 2018 is coming sooooon.
Get your pajamas on and get your girl gang because we have got you the craziest slumber party of this New Year. It gets better because not only do you get to pillow fight here but you get access to unlimited food and drinks for the night. This party is gonna be mad crazy and you might want to sneak out for this!
Address: THE LITTLE DOOR , Unit no. A-1, Siddhivinayak plaza, Plot B-31, Off new link road, Andheri west, Mumbai 400053
Like the name suggests us, it surely does get better at Kitty Su. You will have a blast at this party with DJ Suhani, Ratrix, some saxophone vibes, men in high heels and also special performances by Golden Shower Boys!
Address: Kitty Su, Ground Floor The Lalit Mumbai, Airport Rd, Andheri East, Mumbai – 400059
If you’ve got the moves and the energy this place is perfect for you. Presenting you The Last Dance at Beirut Bar & Kitchen that brings us a Middle Eastern vibe, some amazing cuisine and obviously some great foot-tapping music!
Address: Beirut Bar and Kitchen, 49, Utkal Villa JP Road, opp aaram nagar 2 Next to Subway, Versova, Andheri (W), Mumbai – 400061
Get mad! Get crazy! Get wild! Nobody is gonna stop you from having fun! The Bombay Cocktail Bar is all set to give you the most insane experience with some delicious food, loud music, led lights and much more. Oh! They have some kickass DJ sesh lined up too!
Address: Bombay Cocktail Bar, Ground Floor, Deluxe House, Plot b/50, Veera Desai Industrial Estate, Off New Link Rd, Andheri West, Mumbai – 400102
We’ve all heard of mansion parties on Hollywood movies and this one is not less than that. Playboy presents an extravagant party for you with Cage acts, Playboy bunnies, food, drinks and amazing live music.
Address: Playboy Club , Birla Centurion, Gate, 2, Pandurang Budhkar Marg, Worli, Mumbai – 400014
We hope we did you justice and that you thoroughly enjoy your New year’s… let’s not waste time then! Go pick your best outfits and slay these parties, they only come once every year. We at Team Mumbai Food Junkie wish you a Happy New year! Share this with your friends and let’s get partying NOWW!
Dussehra is here and what better way to celebrate than ordering some scrumptious food! By now, all of you know, that I’m a true blue Marathi mulgi by heart and when it comes to Maharashtrian delicacies, the city’s restaurants serve the best food hands down! But you know what’s the best part? I recently discovered this wonderful app called Faroma wherein you can order your favorite food or cuisine from the most iconic and well-known restaurants in the city. Isn’t that awesome? At first, I was quite excited to try the new platform because it gave me tons of choices based on my preferences. But since it was Dussehra, I decided to order some traditional Maharashtrian cuisine! Here are top 7 Maharashtrian delicacies you must order from Faroma this Dussehra:
Vaalache Bhirde from Diva Maharashtracha:
Located in Shivaji Park, this iconic restaurant is known for its traditional Maharashtrian dishes. Vaalache Bhirde was an instant decision because this homemade delicacy is a delicious hit amongst one and all. Vaal cooked with onions, chilly powder and a lot of flavorsome masalas is a simple yet a must try dish!!
Puranpoli from Pandit Puranpoli:
Dussehra is incomplete without Puranpoli and some ghee on top! Had to order this fluffy and delicious Puranpoli from Faroma!
Aamrakhand from Panshikar:
Another delicacy which is a staple in all Maharashtrian households during Dussehra is Amrakhand! Ordered this from the one & only Panshikar and oh boy this was a delight to my taste buds! If you are a dessert or a mango lover, you must order this!
The term “misal” and “mamledaar” go hand-in-hand for sure. The real authentic taste & the spicy zest after each bite makes it a must order dish from Faroma’s Maharashtrian food options. Just look at that red, spicy misal *Salivates*
Shri Krishna Batatawada:
Batatawada is a staple snack in all households regardless of it being a Maharashtrian snack. But on the auspicious occasion of Dussehra, order Shri Krishna Batatawada for your loved ones and I promise you they will thank you for ages! Located in Dadar, this place has been well-known for years for serving the best Batatawada in Mumbai and thanks to Faroma, we can now eat this delicacy at our house without too much hassle!
Vada Pav, Kharvas and Jhunka Bhaakar from Aaram Vada Pav:
Aaram Vada pav is a one-stop destination for some tasty Maharashtrian dishes. You name it and they’ll make it! I mentioned these dishes particularly because they are just the perfect snacks to treat your taste buds this festive season! Definitely one of the best in town and something you should not miss!
Maharashtrian Thaali from Chetana:
Talk about a complete package and Chetana takes the prize! Chetana serves some crazy Marathi delicacies in an exclusive thaali wherein you can enjoy different, authentic & flavorsome Maharashtrian food!
To put it in brief, you can now order all these delicious Maharashtrian dishes seamlessly through the Faroma App. With a five-step ordering process, listed iconic & curated restaurants, and endless offers & discounts, Faroma is definitely one of my favorite food delivery app and would recommend you all to download!
Also, for all my readers who are drooling over the photos and planning to order from Faroma, here’s a small token of love for you this Dussehra – use code “NEWUSER33” to get 33% off on all your orders!* Happy Junking!