Read the latest articles from the brilliant women of the Ms Career Girl team. This is a career blog for ambitions young professional women. Find women's career building tips, motivational advice, and more.
FlexJobs has released its annual list of the Top 100 Companies to Watch for Remote Jobs in 2019. This list is based on an analysis of over 51,000 companies and their remote job posting histories in the FlexJobs database to identify the top 100 companies with the highest number of remote job openings during 2018. To be considered, the jobs offered by these companies had to be remote-friendly, either allowing for candidates to telecommute entirely or part of the time.
Number of Remote Jobs Up
Remote jobs in sales have increased, surpassing education as the third most represented career field on the list. The healthcare and computer/IT industries continue to offer the most remote-friendly jobs, with sales and customer service remote jobs also in high demand. Overall, these 100 companies represent more than 15 industries and are headquartered across 11 different countries.
“As we saw in the latter part of 2018, we expect 2019 to continue to be a job seeker’s market where companies will need to offer flexible/remote benefits to remain competitive and attract and retain the best talent,” said Sara Sutton, founder and CEO of FlexJobs. “As this list demonstrates, companies of all sizes and across all industries can adopt work-from-home and flexible work policies to meet the changing demands of the workforce,” Sutton concluded.
Some of The Top Remote Jobs Companies
Appen earned the number one spot on the 2019 Top 100 list, with companies such as VIPKID, Amazon, and UnitedHealth Group among the top 10 companies with the highest number of remote jobs posted in 2018. Some, such as Cisco, Abbott, and Sanofi are newcomers to FlexJobs’ annual Top 100 list, while others, such as Hilton, Williams-Sonoma, and Intuit were also on last year’s list. Dell, Salesforce, and Humana have been featured on the list since 2014, showing their ongoing commitment to including remote work in their strategies.
“At Humana, our commitment to health and well-being begins in the workplace,” said Douglas Edwards, Vice President of Workplace Solutions. “As a company, we’re continuing to support more flexible work arrangements—from flex time to remote accommodations— so that our associates are empowered to work in an environment where they can be their best self. Not only is this a way to retain and attract best-in-class talent, it’s also essential to drive our business strategy forward.”
Top Seven Career Fields For Remote Jobs
The top seven career fields, followed by examples of companies on the 2019 Top 100 list hiring for remote jobs are:
10 of the fastest-growing remote career categories are Math & Economics, Insurance, Nonprofit & Philanthropy, Mortgage & Real Estate, Marketing, Engineering, Project Management, Science, Legal, and Pharmaceutical. While a wide variety of jobs can be done from home, the 20 most popular work-from-home job titles include accountant, engineer, teacher, writer, consultant, program manager, project manager, customer service representative, business development manager, and account manager.
To view the entire 2019 Top 100 Companies for Remote Jobs list, please visit FlexJobs. They’ll be hosting theRemote Work Virtual Job Fair on February 7th where job seekers will get to chat with many employers on this year’s Top 100 list like Hilton, VIPKID, BELAY, and Concentrix about their remote job openings! This event is open only to FlexJobs members, so if you’d like to join the event and experience the many benefits of membership, you can join today using this discount code for up to 30% off: JOBFAIR.
FlexJobs is the leading online service for professionals seeking telecommuting, flexible schedule, part-time, and freelance jobs. With flexible job listings in over 50 career categories, and opportunities ranging from entry-level to executive and freelance to full-time, FlexJobs offers job seekers a safe, easy, and efficient way to find professional and legitimate flexible job listings. Having helped over 3 million people in their job searches, FlexJobs has appeared on CNN and Marketplace Money and in TIME, Forbes, Fortune, and hundreds of other trusted media outlets.
While most people are at least aware of LinkedIn, there’s still a large number of those who don’t really understand what it’s about and how to use it. LinkedIn is an online social platform for working professionals. Rather than relying solely on sending out resumes and traditional networking, you can attract recruiters on LinkedIn, who reach out to you.
A great way of looking at it is to imagine you are using a platform like Facebook, but instead of sending off friend requests, you are making professional connections and expanding your network.
LinkedIn now has more than 500m users registered worldwide, so it’s a network that you’ll want to be a part of if you’re trying to attract interest from prospective employees.
What can LinkedIn be used for?
The platform can be utilized in lots of ways, all of which can help propel you forward in your career.
Learning from Market Leaders:
You can discover new ways of thinking and learn from the proven best on LinkedIn. Following business leaders, such as Sir Richard Branson or Gary Vaynerchuck, can be hugely beneficial as they regularly share new ideas and thoughts on the business world.
Back in the day, finding the right person to speak with at a certain company would require you scouring around for the right email address, with little expectation of a response.
Now, however, you can find the right company instantly and search all their listed employees. From here, you can then send off a connection request and message them directly through LinkedIn.
Your LinkedIn feed is a timeline of shared and liked content. Get involved in the discussions and share your own ideas for your industries!
As it’s the largest lead-generation base for recruiters, LinkedIn is filled with them. This means that this social platform is the best way to attaining job offers. If you can impress a recruiter with your profile, then you could be well on your way to acquiring the right role much quicker than you think.
What is the best way to attract recruiters on LinkedIn?
As recruiters are constantly on the lookout for the best new talent, LinkedIn can sometimes feel like a competitive place. You need to make sure your profile is tweaked to display your best skills and experience.
CV-Nation, who are experts in the field of recruitment and CV-writing, created a handy infographic that shares the 10 best tips for attracting recruiters on LinkedIn.
YouTube is the second–largest search engine in the world, right behind its parent, Google. That is because, from how-tos to funny videos, serious advice to recipes, a video is often much more useful than just words and pictures. Every year, more people access those videos on their mobile devices, making a YouTube presence almost a necessity if you want to be financially successful online.
Of course, the first step is to make a business YouTube account, one that can be run by and is connected to your personal account but is branded appropriately. This is partly to help people who are searching for your company find your channel rather than your personal one and partly for your own privacy. You don’t want your viewers to know what you watched, liked, and subscribe too. Especially if you are checking out your competition (you should be).
Once you have your channel set up, what do you do to make it successful? There are some simple steps to get you started on the path to YouTube success and stardom.
Create Appealing, Relevant Content
The key to any YouTube account being successful is to have a theme and a purpose. Think of this as your “why” for being on YouTube. If you are a business, this why might be to reach more customers with unique information in a new way. This might mean instructional videos about your product or services, reviews, interviews of industry experts, or other content related to your company.
If your goal is to become a YouTube sensation on your own, you still need to have a theme. German Shepherd Man’s YouTube channel is filled with all kinds of information on German Shepherd dogs and his training methods. Smosh, a channel that has been around since 2005, focuses on Comedy sketches and has an international following. The Red Bull channel shows Red Bull drinkers doing daring things that the energy drink gives them the oomph to do.
What do all of these channels have in common? They have a theme, a topic, and they present related material that will appeal to their viewers. Remember, millenials are making a huge impact on businesses and how they approach the market, and audiences and channels on YouTube reflect that influence. Your channel will need to embrace this inclusive attitude in order to have wide appeal.
So what should you post? What does your company do, and how can you turn that into video content? If you want to be a YouTube sensation, what hobbies or activities do you have that will appeal to either a wide or a niche audience that has enough of a following to get you substantial views?
The answer to these questions might not be immediately clear, and it may take some experimentation to get it right. Your ideas might not be right the first time. Don’t be afraid to play around while you build your channel, and ask your early subscribers for honest feedback. Once you hit the sweet spot, you will be able to tell by the increase in views, shares, and subscribers.
SEO and Social Media
The number one problem new YouTubers have is not deciding what to post; instead it is how to get their content discovered once they start posting. The key is to reach your target audience and let them know about your content.
There are a few ways to rank on YouTube and turn your channel into a growth machine. The first is what we have already talked about, ranking in Google search. The second is ranking in YouTube internal searches for the keywords you focus on. The final way is through YouTube suggested, or “Up Next,” videos.
The three keys to this are targeting your videos, optimizing them, and promoting them. Here is a quick look at each.
Targeting: This means knowing searcher intent, doing keyword research to know what your potential viewers are searching for, and understanding how to create videos that will appeal to them.
Optimizing Video: This means using the right titles, keywords, and Google analytics to make sure that when people search for what your videos are related to, they find them. The same optimization works for both Google and internal YouTube searches.
Promoting Video: This includes boosting social media posts, paid ads, and sharing your videos often with all of your followers.
The last bit is where your other social media channels come in. Whether you have a presence on Facebook, Twitter, Instagram, LinkedIn, or elsewhere, you can use those places to promote your YouTube videos and channel. Referrals from social media will probably be some of the most traffic you will get apart from Google search. Use your own website too, and embed videos whenever practical. Those who follow your blog will likely also follow your videos.
Show Me the Money
Once you are past the stages of creating your channel and theme and optimizing posts for discoverability with SEO and social media shares, it is time to make some money. There are some simple and essential ways to monetize your channel. You can choose more than one if that works for you and your brand.
AdSense: You can make money from the ads shown on your channel as soon as you hit 1,000 subscribers and 4,000 watch hours within 12 months by setting up a Google AdSense account.
Fill Sales Funnels: If you have an established business, you can create videos to support nearly every step in your sales funnel.
Affiliate Marketing: This is when you plug a product you have tried and liked. You get paid whenever anyone purchases it using a unique link. Product reviews are a great place for these.
Community Sponsors: Available on gaming channels first, you will see these logos from time to time on YouTube. This program has been expanded to testing on other channels, where for only $4.99 a member of your community can sponsor your content.
Sell Merchandise: Another common way to make money on YouTube, once you are popular enough, is to can sell merchandise related to your channel. YouTube creators can often make a great deal of money that way.
Want your YouTube channel to be a financial success? Start with the basics of building an audience, and then work at monetizing it as your audience grows. The time and effort you put into establishing a good foundation will go a long way toward making you real money in the long run.
This guest post was authored by Brooke Faulkner
Brooke Faulkner is a writer, mom and adventurer in the Pacific Northwest. She spends her days pondering what makes a good leader. And then dreaming up ways to teach these virtues to her sons, without getting groans and eye rolls in response.
Email marketing is amazing. It provides you with some excellent tools for online sales. However, these tools are useless without a great strategy. Many ecommerce marketers simply follow the previous practices of the market. This can get stale and boring.
Focus in on what’s important. Things like:
Effective and innovative ways to get happier customers
Increasing repeat business
A larger share of the market
Repeatable, scalable practices
Following these five strategies will help you do just that.
Not all customers are the same. Therefore, you shouldn’t treat them as though they are on the same customer journey. Segmentation provides you the capability of tailoring emails to the customer’s actions. You can separate your subscribers and customers into different segments.
Segmentation gives you the ability to divide subscribers into groupings for more specific targeting.
Once you have your list separated, you can send subscribers on different journeys with relevant deals and educational information. This will help you target your customers who are inactive differently than those who have just made a purchase.
Smart segmentation can be used in many ways to improve your sales. It allows you to send messages to groups that may address their specific concerns and where they are in the customer journey.
2. A/B Testing
A/B testing is essential to the . It allows you to try out more than one idea at a time. You can test out two variations of the same message to see which one works best.
Here are some great ideas for A/B testing you can start doing today:
Test out different subject lines with to see if % or $ work
Try your subject lines with and without emojis.
Test subject lines with and without the subscriber’s name.
Try out different versions of the subject line.
Test the email campaign with your business name, and your first name to see which has better open rates.
3. Targeted Signup forms
Email marketing automation should be all about the subscriber. It should target their specific interests to keep them happy.
A great way to ensure that you are targeting the customers’ interests is to have them sign up through the popup forms on your website. However, advanced marketers tailor email marketing even more. They follow some stricter rules.
#1 Avoid showing Popups to Current Subscribers
To improve your visitors’ experience, disable popups specifically for those that are already signed up to your campaigns and newsletters.
This is a simple task. You just need to ensure you have the specific URL from your UTM parameters. The links that connect to your store have similar kinds of UTM parameters. You can use these parameters to disable popups to visitors coming in from your newsletters.
To disable popups to visitors from your newsletters, simply target them by URL.
To disable the popup, paste in part of the UTM, specifically this part:
Anyone who has that UTM parameter will not see any popups.
#2 Display popups to specific visitors
You can ensure that popups appear only for specific visitors. For example, you can show your popups only to people visiting specific pages, such as your product page.
This will allow you to provide those visitors with specific offerings.
#3 Obtain more info for better segmentation
Standard forms only ask for emails. However, you can request more information which will allow for better segmentation. Some things to request may be country, birthdate, and city.
Birthday emails have one of the highest opening rates with 5x the conversions of regular emails. Therefore, it is a great idea to gather the birthdates of your customers.
4. Welcome series
74.4 % of customers expect a welcome email when they subscribe, according to a survey done by BlueHornet.
Welcome emails generate 3 times higher open and click rates. They can generate 5 times higher revenue compared to other emails.
Welcome emails introduce your customers to your brand within a series of three emails. They encourage your visitors to make a purchase within a targeted period of time.
The first email should ensure that the recipient understands your business. This is the time to make a great impression.
Display big, beautiful images. The body text should focus on the store’s beliefs. Your goal should be to build the brand’s image.
The second email focuses on a behind-the-scenes look at the company. It reviews sourcing the products. This could be a great time for creating an emotional connection with them. The emotional connection will lead to better customer relationships and repeat purchases.
The final email in the brand-building series helps to accomplish two things:
Shows happy customers
Offers a discount on products
Showing happy customers and testimonials gives the social proof that your brand is excellent. A call to action at the end of the email and a discount on the products will encourage sales. Then, display the offer at the end.
5. Birthday series
A birthday email can be sent automatically to the subscriber on their birthday. This demonstrates personal attention and offers a discount for their next order.
According to Salesforce research, 75% of companies that send birthday emails view them as effective.
A good birthday series includes sending a text message to the subscriber wishing them a Happy Birthday, and letting them know a gift is in their inbox.
In the email include a discount, free shipping or anything you think is appropriate.
Birthday Message 1
Set the SMS/text message to go out in the morning on the recipient’s birthday.
Birthday Message 2
Send an email offering a gift. The email should include the following:
Free shipping or a discount
Clear Call-to-action (CTA)
Time to redeem the discount. Give them at least a week to redeem.
Our birthday email then would look something like this:
These five strategies will help you increase your email marketing automation in 2019. They provide more personalized messages to your target market. For that reason, many people will respond better to them.
If you’ve been dreaming of starting your own business, 2019 is the time to act! Women entrepreneurs are thriving, according to SCORE’s Megaphone of Main Street data report. Our report, based on a survey of 20,000 small business owners, reveals that women in business are just as successful as men, as measured by business starts, revenue growth, job creation, and number of years in business. That’s despite facing greater challenges when it comes to finding financing.
What’s more, the data shows that women are starting businesses at a slightly higher rate than men, with 47% of women who are considering opening a business following through on starting one in 2017, compared to 44% of men.
Motivating factors for starting a business
You may be considering starting a business to follow your passion, or to boost your income. Our latest infographic released with the data report shows that women across age groups are starting businesses for a variety of reasons.
For example, while millennial women most often start businesses because they see a market opportunity, baby boomers are more frequently motivated by necessity. By contrast, Generation Xers cited family considerations to be the biggest factor in deciding to start a business.
The most popular industries pursued by women entrepreneurs include professional services (covering fields such as law, engineering, architecture and accounting) at 29% and health care/social assistance at 14%. Almost half of women business owners surveyed chose their respective industries based on prior experience and education.
Funding struggles and mentoring successes
Although women entrepreneurs are just as successful as men, our survey found that they’re less likely to seek and obtain financing. Over the lifespan of their business, only 25% of women business owners sought outside funding, compared to 34% of men. Of the business owners who sought financing over the past year, men were more likely to get loans or equity financing than women (38% of men, versus 31% of women).
We also encourage prospective business owners to seek mentoring. Our report found that women- and male-owned businesses alike benefit from mentoring, regardless of the gender of their mentor. In fact, entrepreneurs with a mentor are five times more likely to start a business. And 87% are still in business after one year (versus 75% of those without a mentor).
Bridget Weston Pollack is the VP of Marketing Communications at SCORE. In this role, Bridget is responsible for all branding, marketing, PR and communications efforts. She focuses on implementing marketing plans and strategies for the organization to facilitate the growth of SCORE’s mentoring and training services.
Unless you live in a cave, tech is part of your life. And if you do live in a cave… keep doing you. The annual celebration of all things tech took place in Las Vegas this year from January 8th through the 11th. You can almost literally find everything tech-related in the thousands of exhibits that fill the convention center and overflow into the neighboring casinos and outdoor space. From the odd (Smart toilet?) to the awed (LG’s 8k roll-up TV), there is plenty of eye candy to keep the hundreds of thousands of CES attendees busy.
2019 Tech – Evolution, not Revolution
In all this tech, the biggest thing missing was a new revolutionary idea. Much of what was presented simply built on what we already have. The tech from the last several years simply evolved. TV’s got bigger with higher resolution. AI got more advanced. Self-driving cars got one step closer. Audio got a louder. Homes got smarter. All these things are great, certainly. Tech advancement seems to accelerate more each year. However, it leaves me wondering. What is the next truly innovative tech idea going to be and when is it going to come?
I walked dozens of miles through the exhibits and presentations at CES. I was at times amazed, and at times amused. I’ve put together my personal highlights, good and bad from CES 2019.
One of the things I’m most excited for is the continuing evolution of smart home tech. Whether you say “Alexa” or “Hey Google”, the end results are what’s important.
Check who’s at the door with your smart doorbell or security camera. My only gripe with these is that too many of them require you to subscribe to save or view historic camera footage.
The Lockly secure deadbolt replaces your existing front door deadbolt and features a revolving code keypad, fingerprint scanner, traditional key, voice activation, or smartphone activation.
In the Living Area
You can open your drapes with a voice command, control the lighting, and see how much electricity your smart wall outlet is using.
In the Kitchen
One of my favorite smart devices at CES this year was the prototype Whirlpool smart oven with augmented reality to assist in your cooking. Many of the new smart home devices leave you wondering “why?”. I thought this way about smart ovens until I saw what the R&D team at Whirlpool was coming up with for the smart oven. Imagine the oven showing you where to place your dish for optimal cooking. And showing you the recipe and step by step instructions on the see-through front glass pane of the oven. Other notable smart kitchen items include the Bosch smart countertop and the LG smart home brewery.
In the Bathroom
Smart bathroom? What? Yes, that’s right. Nothing is immune to the smart home evolution, not even the porcelain throne. Honestly, I’m still a little unsure of the usefulness of the smart toilet. But imagine being able to tell your shower to warm up to 103 degrees, play your shower mix playlist, and run for 12 minutes. When you’re done with the shower, use your smart mirror to check your email and read the morning headlines while you brush your teeth, do your hair, and put on make-up.
Fun and Games
There were dozens of exhibits with drones, speakers, kids tech, and phone accessories. I’ve picked a few highlights.
The AirSelfie is a smartphone controlled mini-drone with a selfie camera in it. There are different modes, and you can even delay the shot so you can put your phone away before snapping the pic. Multiple models fit different needs. The best part – it’s not attached to your phone so if you don’t catch it on the way down you won’t end up with a broken phone!
The Sphero Specdrums slip on your fingers and turn colors into music. The fun is endless and would be great for anyone who loves music.
For those who equate intellectual challenges with fun, the Square Off smart chessboard lets you pair up and play chess with anyone around the globe. It’s a real chess board with real pieces. It even moves the pieces for your opponent after they move it on their end.
Here are some more notable exhibits from CES.
Wait, hasn’t this been around for years now? Yes, but how about 3D printed metal? Both Markforged and Dynamism showcased their 3D metal printers. These printers allow for quick, cheap printing of metal objects. Imagine a deep space mission where the crew can print replacement parts instead of having a cargo hold full of parts. This has huge potential.
Folding phone screen
The rumors around this have been around for a while now. Royale showcased a working version of a folding display, and it didn’t disappoint. I’m looking forward to seeing this come to market.
Gigabyte showcased immersion cooling tech. The liquid conducted no current, so the components were completely immersed, enabling very efficient cooling and eliminating the space needed for traditional fan-based cooling components. While this has particular uses in large servers and data centers, I’m hoping to on day see it in consumer-level tech.
This is not something you’d traditionally put in the tech realm. But both Aetrex and HP showcased advanced foot scanners that read your unique foot shape and gait. It could then recommend shoes based on your foot shape. It also offers the ability to order custom 3D printed orthotics based on the scan results. This has uses in both a commercial show store and in a medical capacity. Imagine going to an podiatrist and getting an affordable custom printed orthotic that day.
This year was about the continued evolution of existing ideas. There are many exciting tech advancements in the works that we’ll see over the next year. Some of these will be immediately available to the average consumer. Some, like 8K TVs, will only be realistic for the very wealthy or the early adapters. But with a little patience, everyone will eventually benefit from the evolution.
Most of us who are beyond college and into our careers know very well the financial challenges of getting an education. Soon, if not already, our own kids will be thinking about or beginning their own adventures in higher education. And there are ways they can be preparing to lessen the financial burdens by seeking scholarships.
As a high school student, it’s never too early to start thinking about college scholarships. While student loan debt may not be the first thing on your mind right now, you’ll soon learn that the less money you borrow, the better. There are plenty of scholarships ripe for the picking — both private and institution-specific. Here are some things you need to know to make yourself the best candidate you can be before you begin applying.
Start Building Your Job Experience ASAP
Good grades and school club participation will get you in the door, but for many scholarship opportunities, it’s job experience that will set you apart from other high schoolers. Having a job while in school shows that you can juggle multiple levels of responsibility.
Hit the online job search pretty hard, but don’t forget about the opportunities provided by student organizations. Ask your school counselors.
Study up on the state-specific laws regarding teen employment (when, where, and how much you can work).
Get some help preparing your resume and cover letter from someone who knows what they’re doing (a parent, teacher, counselor, or online expert).
Be flexible. Being able to work weekends is vital.
Understand the most important part of your application process is the job interview. You can ace it if you prepare. That means reading up on common interview questions so you can be ready for anything and also knowing what you should ask of the interviewer (an overlooked aspect of giving a good interview).
Cast a Wide Net
The more scholarships you apply for, the more chances you have to get money for college — it really is that simple. If you qualify for one, then apply. You should also “pursue less competitive scholarships, such as small awards and essay contests, since they are easier to win and the money adds up and helps you win bigger scholarships,” according to FastWeb.
Check out these scholarships:
Essay Contests for Ayn Rand’s Anthem, The Fountainhead, and Atlas Shrugged. Deadline: January 15, 2019, and April 25, 2019
Discover Student Loans Sweepstakes. Deadline: January 31, 2019
Create-A-Greeting-Card Scholarship. Deadline: March 1, 2019
You will want to check your school for local scholarship opportunities as well and use an online scholarship database tool like FastWeb.
Begin Prepping for College as Early as You Can
Before you even hear back about scholarship decisions, you should start preparing for college. Start getting into healthy habits. Eat right, exercise, and stick to a specific sleep schedule. All of that will be harder once classes begin, so it’s best to get into a routine now.
Get involved in more activities. Being active opens doors for you, allowing you to make connections that will make your college experience richer and more beneficial. Some of these activities may even help push you in the direction of a possible career path. You in no way need to know what you’re going to do with the rest of your life as a high school student (or even as a college student for that matter), but it doesn’t hurt to start researching professions. Spend your last years as a high school student thinking about the future. It comes faster than you think.
Any extra work you put in during the scholarship application and early college prep phase will manifest benefits far beyond what you can do once you’re close to graduation. This is the time to set yourself apart from other students by working toward specific goals — even if you still have months or even years of high school left to go. It’s hard to understand why it’s so important now, but know that starting early and putting in the maximum effort now can make a difference.
Wondering what you’re missing at #CES2019? Here’s the sneak peek that members of the media were given prior to the show’s official opening. Remember, this is only a small sample!
CES Unveiled Las Vegas: Kicking-off CES 2019 - YouTube
Now that you’ve had a look at the show, here’s Ms Career Girl’s take.
The first impression of #CES2019, as with all the other years of CES, is a bit of awe. With over 4,000 exhibitors from every corner of the world and representing virtually every area of technology, it’s the techie’s dream come true.
For the “outside observer,” using as few words as possible, we’d sum up CES2019 as –
It’s About Time, and
Connecting Everything To Everything
CES2019 – It’s About Time
As so many parts of our everyday life, both personal and work, become ever more affected if not immersed in technology, it’s easy to lose touch with the why of it all. But there’s a definite intention in the spread of adaptation of technology.
In spite of all our scientific and technological advances, there’s one thing we cannot make more of – time. Many of the products that are showcased at CES are about saving time, by creating ways to get nearly everything done more efficiently and quickly. We may not make more time, but we make more of our time available to do the things we’d rather be doing.
CES2019 – Connecting Everything To Everything
The internet of things (IOT) is in the midst of an explosion. Objects and things that seemed unlikely candidates for connectivity just a few years ago are being inducted into the IOT at an incredible pace, and their use adapted to improve both utility and functionality.
All of this connectivity is directly related to the efficient use of time, by making it possible to control our day, our work, and our lives. Imagine bringing together all the parts of an orchestra. Alone, each has an individual function. Together, the harmony of the whole is untold by the separate parts.
The journey to tomorrow is moving more quickly every year, and it’s fueled by the imagination of the creative genius behind thousands of companies that showcase their creations at CES. If you ever have the opportunity to attend this (not open to the public) event, it’s one you won’t want to pass up.
Be sure to catch our post this coming Friday as we share a few of our favorite finds!
Becoming a successful entrepreneur is no small task. There are lots of things to learn, both about running a business, but also about yourself.
However, don’t let the challenge discourage you. Starting a business and sticking with it will likely be one of the most rewarding things you ever do.
But before you can make your business a success, you need to get it off the ground. For most people, at least those of us who don’t have large inheritances or wealthy relatives, this means finding people, usually complete strangers, to invest in your business.
If this terrifies you, don’t worry, you’re not alone. But take solace in the fact that it’s not as scary as it seems. There are more ways to get funding then going on Shark Tank, although this could work if you use the right strategy for securing a deal.
But there is still a learning curve, but we’re going to do the best we can to try and make it a bit smaller. Here are some things you should keep in mind before going after funding:
Decide Exactly How Much You Need
The first thing you should do when trying to secure funding is come up with a specific amount of money you need.
This is good because it will help show to investors that you’ve thought out your request. But perhaps more importantly, it shows you’ve thought about how you’re going to use the money, which will be of utmost importance to any investor.
Think about it. Every business owner knows they need money to get started, but if you go in their asking for cash to pay employees and keep things afloat, no one is going to be jumping to fund you.
However, if you enter a room full of investors and say you need, as an example, $200,000 to ramp up production and market to a new audience that has shown interest in your product, then you’re far more likely to get people’s attention.
Asking for funding is no small thing, so make sure you know exactly how much you need and what you’re going to do with the money once you get it.
Emphasize Value, Not Features
A successful business is one that sells something that people genuinely need, or at least feel they need; the concept of a “need” is rather relative.
As a result, when you start trying for funding, make sure you’ve spent a good deal of time figuring out what need you help people satisfy.
Just because your product looks good or is fun doesn’t mean it adds value. These are features, and they do not make you unique.
Think critically about how you improve people’s lives, and make sure to emphasize this wherever you deal with a potential investor.
Determine and Explain the Return
Investors are looking for opportunities to make money. It’s as simple as that. As a result, you need to explicitly state how people are going to earn that money.
Are you asking for a loan, which means people will get their money back through interest? Or are you offering a stake in your company?
This second option tends to be a popular choice, as it gives investors a bit more security. It also gives them a say in what happens at the company, something that adds another level of security.
It’s important to remember this whenever you’re pitching, no matter if you’re asking for a low-interest loan from your parents or offering shares to a group of venture capitalists.
Make sure people know how they will make money, and if you can, try to estimate how much. This plays to humans’ tendency to think about themselves, and it will increase your chances of getting money for your project.
Have and Use Proof
Don’t be surprised if people ask you to back up any claims you’re making with some tangible proof. Most people with an idea for a business believe it’s going to work, but not everyone is right, so can you blame someone for asking for proof?
Before you go out and start looking for people to help you get your project started, make sure to spend some time collecting evidence that your idea works.
This could be something as simple as a thorough thought exercise that’s backed up by interviews conducted with potential customers. Or, it could be results from a pop-up store.
But no matter what it is, the more proof you can offer that your business has a chance to work, the more likely you are to get funding.
If you don’t have this proof, start collecting it. Then start contacting investors. Not only will it give you the opportunity to prove to yourself that your idea is good, but it will also significantly improve your chances of securing funding from investors.
Assemble a Team
Anyone with experience starting and running a business knows that you can’t possible do it on your own.
As a result, most investors will want to see the team you have around you to help you run the business.
For this, make sure to focus on what’s best for the business. It’s normal to look first to those in your circle, but friends don’t always make good business partners, especially if they don’t have the right qualifications.
In fact, it’s often better if you find someone who is outside of this circle. It’s easier to put emotions aside when there isn’t a personal relationship, and this is absolutely necessary when dealing with a business.
If you’re moving towards trying to get funding, make sure you’ve put together a team of people that will help the business, as this will dramatically improve your chances at securing funding.
Persevere and Persist
These tips will help make the pitching process much less terrifying. But we’d be lying if we said this is a guarantee. It’s a dog eat dog world out there, and you will face some rejection, especially as you first start out.
However, don’t let this get you down. Believe in your idea and in yourself, and before you know it you will find someone to help you turn your idea into something real.
You don’t want some workaday, nine to five, humdrum job that pays a pittance. You’re on the hunt for something with a little more class, a smidge more cultural cache and a few thousand more pounds per month.
We understand – you’re a greenhorn in the world of work and you want the most out of life.
But understand this – if you want a high-end career you’re going to have to work for it, and work hard.
Most of the career suggestions on this list require an exemplary level of education and commitment, along with the kind of smooth-talking personality reserved for the cream of the crop in every generation.
But if you can get your foot in the door, these are jobs that will reward you with oodles of cash and plenty of fringe benefits.
Anyway, enough of our babbling – here are a few career paths that are worth putting in the extra effort to get.
Careers in law are notoriously difficult to enter. University degrees in the subject receive prodigious levels of dropouts thanks to their complexity and precision. And finding a top job in the industry is about as easy as riding a unicorn to the moon.
However, there are a number of expanding legal practices in the UK that will welcome a talented junior with open arms. Switalskis, a legal firm based in Yorkshire, is a prime example. This long-established firm, and many others, are the bedrock of the British legal system.
Rise to heady heights in this industry and you’ll enjoy one of the most highly paid jobs in the UK, alongside benefits like a company car, private office, flexibility in the clients you take on, and the chance to make decisions which affect the direction your firm goes in.
In return for these benefits you’ll have to commit long hours of slog for your firm – but the rewards make this weighty task well worth it.
The field of science is a broad church, but each facet of this industry has one thing in common – the rewards are handsome.
To enter most fields of science you’ll need a relevant university degree, the knowhow to come up with unique projects, and the ability to work on the projects of others.
Science (and STEM subjects generally) is one of the great stimulators of the British economy, and the hard work of these horny handed sons of toil includes a fat paycheque at the end of every month.
Doctors are worked hard in the UK, not least because of a failing NHS and a government unwilling to increase expenditure in the sector.
But these are also highly paid professionals who receive great wages.
On top of financial rewards are altruistic ones. This is one of the few jobs where you could feasibly save someone’s life.
And that’s our list. Can you think of any other jobs that are worth their weight in gold? Then let us know in the comments below.