If you are a small business owner, creating new content for your business to publish and post to your website and social media is ... hard!
Sometimes you feel time is better spend on other tasks like
paying billsmanaging employeesordering new productdealing with vendorsseeking out new sponsors
just to name a few tasks that will take your time day after day!
Reality is though, that if you don't market your business, and if you put no time, effort and money into marketing, your leads will dry up and your business will fail.
Maybe not tomorrow.
Or next month.
Maybe not even next year.
But eventually your audience will change, and you will need to find new leads.
Social Media is a Great Marketing Tool
Notice I didn't say social media is the best marketing tool, or the only marketing tool. Social media is a great marketing tool if used in conjunction with other marketing efforts!
Social media gives you leads, not sales.If there is already so much content online, the next question come to mind:
Why do you need to create your own content?
Here Are 5 Reasons Why Creating Your Own Content is Important
branding - grow your brand and become recognizable offline and online
messaging - be in charge of what your customers learn. Educate and entertain your audience
audience - target the right people wit the right messages
web traffic - original content leads to more web traffic
influence - be the thought leader in your industry
Sharing curated (other people's) content can be part of your overall marketing strategy, yet creating your own content builds brand authority and isn't that the goal of marketing; becoming the authority in your industry/space?
Keeping it real here...
HOW do you get (and stay) motivated to create content?
Even the professional content creators get stuck sometimes. We do it day in day out and even though we might have great ideas, implementing the ideas and executing the creating part isn't always on top of our list.
Therefore I've put together my most successful content creation hacks.
4 Content Creation Hacks to Get Fired Up About!
1. Caffeine Try caffeinating yourself to get you ready for content creation; if chocolate and coffee aren't your thing, find something that will do the same! Meditation or exercise - whatever it is; you need a sharp and focused mind to create content!
When you feel unmotivated, call or message a friend! Have a meaningful exchange; a friendly chit-chat or a deep conversation. Connecting with a like-minded individual who understands you is invaluable to getting yourself motivated to take action!
When you are stuck on what to create or produce, think about everything in life that gives your life meaning; channel your passion and effort! Where lies your passion, what do you love to do, eat, read, watch and who do like to hang with?
Without goals, you are just wishing. Set content goals and add tasks to your calendar! Only then, when you take content creation seriously, will it become an important task in your work week!
Ready To Learn More About Creating Content?
I've teamed up with Christine Gritmon, a fellow social media consultant and strategist who also serves local small businesses, much like I do at More In Media.
We are producing a 3-day challenge of 'How To Social' on Feb. 5-7, 2019 followed by two free webinars!
We’ve got a three-level strategy to help you dominate your content marketing in 2019!
You can do it - we’ll show you how!
3-Day How to Social Challenge
Kickstarting your content strategy for 2019 with three easy, actionable to-do items and an active online community to support you on your journey. Connect with fellow small business owners who are facing the same challenges you are, exchange ideas, and give/receive encouragement - we’re all in the same boat!
What is “content strategy”? How do you use it? We’ll talk about the many different content types you can create and what works best on each social media platform in 2019 so that you can focus on what’s best for you, your audience, and your business goals.
This is where the good stuff is! We’ll dig deep into how best to reach your own local audience (hint: it’s not ONLY about social media!), how to create an authentic and sustainable online brand, and how to get your message out there to your target audience most effectively - for as little money (and time!) as possible.
What Is How To Social?
We’re two small-local-business, social-media-loving digital marketing strategists who have joined forces to bring you the best content marketing knowledge we have to offer. We work with busy small business owners just like you, day in, day out. We know your pain points - and how to help you past them. We will teach you how to conquer the never-ending demand for social media content once and for all with real-life examples, actionable tips and easy-to-duplicate strategies, built around your busy schedule.Dorien Morin-van Dam has been working with small business owners since 2011, supporting them in their quest for online brand recognition, viable leads and content creation. Dorien is a social media consultant, trainer and keynote speaker. She is a regularly featured expert on CBS where she shares social media strategies, live video tips and the marketing news for businesses. You'll recognize Dorien online and on-stage by her signature orange glasses, a nod to her Dutch heritage.
Christine Gritmon helps small, local businesses be less intimidated by social media so that they can take better advantage of the incredible community-generating opportunities these platforms offer - all with an eye towards strategy, efficiency, and, most of all, personality! Christine loves public speaking, group workshops and training sessions, as well as working one-on-one to help over-stressed small business owners realize that they CAN do it! She’s easy to spot in a crowd by the bright-red ends of her hair (and the selfie light on her ever-present iPhone).
What is The Best Way To Get Started with Video Marketing?
It's so simple!
You would think that with all the technology people already have in their home, they would know how to create cheap (read: free) videos with the one TOOL they own.
As a speaker, I have this one joke I repeat on stage when I talk about video marketing. It goes like this.
"If I were a betting woman, I’d put my money on the smartphone to be the one item everyone in this room not only owns - but has with them today. Then again, I might lose this bet to ...underwear, since statistics tell me that more of you in this room have their smartphone with them, than are wearing their underwear today!"
I show a picture of underwear just as I mention that word and often it gets not just chuckles, but some good old belly laughs!
Smartphone Video Marketing Is Easy!
Check out this video - I explain why using your smartphone for video marketing is just... brilliant.
Caution: watching this clip might make your crave pistachios!
If you are hungry after watching this video clip, don't blame me!
Smart Tip: Use The Tools You Own To Start Creating Videos!
Why not use the tools you already own to start creating awesome video, meaning:
smartphone for recording
headset as a remote for your phone
iPad as a teleprompter
free iMove or Moviemaker to edit videos
books or up-side-down laundry basket to hold your phone
outdoor setting and lighting for best video and audio results
Grab Your Smartphone and Record Yourself!
The thing is, most people I know already take videos of their friends, their pets, their kids and spouse. Why not turn the camera on yourself and start recording videos to tell the world about your business?
Stay tuned here for more video marketing tips and easy-to-implement ways to get past your fear of the camera. Together, we can!
Messenger Kids, the latest app by Facebook was released just two days ago on December 4, 2017. Have you checked it out?
As I am a social media marketer who spends a lot of her time online, it was hard not to notice that my Twitter, LinkedIn and Facebook feeds blew up with experts weighing in on the subject at hand. These experts are fellow social media marketers.
Many of my fellow marketers applauded Facebook for making this app available for download for kids younger than 13.
"It's a really cool app with amazing parental control settings'"
"Kids can practice being on social media before the age of 13"
, I'd rather trust the other experts aka parents with (older) teenagers as they've lived through the harrows of 'social media and teens' in real-life.
From these experts I hear a completely different tune.
"I have been telling parents to stay away from this app"
"O this can’t go wrong at all."
"This is such a bad idea."
As I did my research for this article I found that Mashable posed TWO good QUESTIONS on LinkedIn, questions I am asking you think about and to answer.
QUESTION: How young is too young for children to have the ability to create a social media account on Facebook or any other platform for that matter?
Is this Facebook's way of opening Pandora's box, or do you think Messenger Kids can provide a fun, light-hearted experience for young users that provides peace of mind for parents?
This is the first time the company [Facebook] has allowed children younger than 13 to have an official presence on any of its platforms.
As reported by Mashable, Facebook said it spent the past 18 months talking with childhood development and safety experts to come up with a set of controls that will satisfy the majority of parents' potential concerns.
Here's what they came up with:
A Messenger Kids account must be associated with a parent's existing Facebook accountParents approve all friend requests via their own Facebook accountAdults must be Facebook friends with the parent of the child they want to messageIf another child on Messenger Kids wants to chat, then the parents of both children need to be Facebook friendsParents are notified if a child blocks or reports an account, and they can take those actions on their child's behalf as well — though they can't read their messages without the child's device
➡️ My issue is not with the platform this new app is on, my issue is with the 'childhood development and safety experts' who have us believe that providing more ways for young kids to be active on social media will have a positive impact on our children!
Look around you! The evidence to the contrary is glaring.
Many teenagers do not know how to
have a one-on-one conversationlook a person in the eye while having a conversationhandle a job interviewbehave without a phone in their hand or in their pocket go on a road trip without their phonedrive without textinganswer simple questions without searching Google for the answerproblem-solve simple problems
There are new statistics out with data that show that dating is on the decline in Generation Z, that teen pregnancy numbers in the UK have dropped significantly (that's good btw - but the reasons why are not) and that some friendships of kids as young as 13 are carried out primarily online vs in person.
If You Have Young Children, You Need To Pay Attention To This One Thing
I firmly believe it is up to each parent to educate their child on the correct use of social media and on navigating this thing called the internet.
Let me phrase it this way: Would you give your child the key to a car and let them drive around the USA the day they turn 15 (or whatever age they can drive in the state you live in)?
No! Every parent understands the need for the child to learn and get familiar with not just the vehicle, but also the road rules, speed limits, driving boundaries and that each new driver needs to complete a driver's ed course first, for SAFETY reasons.
By giving a young child a smartphone, you've given up the keys to the 'vehicle'! Your child can now drive on this 'highway called internet'. Most parents hand over a phone without first setting rules, enforceable limits, firm boundaries, and social media education."
The older a child is when they first get a phone, the more mature they are. The older they are, the better equipped they are to make decisions about their own online safety.
Before accessing the internet, children need to know about online safety; how to recognize and report porn, sexting, human trafficking and suicide, what to do when bullied, how and to whom to report bullying, what to post and more importantly, what not to post, and much much more. If you are not ready to have these types of conversations with your child because of maturity, they are most likely not ready to be on the internet.
There just aren't enough ways to 100% guarantee that your child will not do something dumb, illegal, stupid, or irreversible at a young age, or see something they aren't ready to see, before they fully understand the ramifications.
This new Messenger Kids app will not teach these kids to be savvy, educated and safe online creatures.
It teaches them to be online creatures.
I always advocate providing some sort of social media education and setting firm boundaries for your child(ren)first. Then hand over a phone if you must. I further recommend periodic 'spot' checks on the accounts to make sure the rules are followed. These rules you set should include rules about when the phone is accessible, and when not, as well as phone usage rules for when at a friends' house. No 'other parent' should carry the responsibility for monitoring what your child does on their phone while visiting. It's your responsibility to have taught your child the right and the wrong way, no matter where they are or who they are with.
[Side Note: This is why I have never used Circle with Disney or any other parental guidance app to restrict my kids' internet access. Where there is a will, they will find a way. I'd rather they know the rules and suffer consequences when the rules are broken.]
What's Next? You Decide!
Articles with different points of views than mine have already been written about the new Messenger Kids app. They run the gamut from 'excellent idea' to 'good app to learn on' to 'what can go wrong' to 'no way would I let my kids on Messenger Kids'.
Here is a sampling, with first up the announcement by Facebook.
A second reason I will not download the Messenger Kids app is this:
There are no ads, and Facebook says it won't hand over data from Messenger Kids to advertisers. However, there's no getting around the fact that it opens up the possibility of hooking a new generation on Facebook long before they're old enough to even have their own accounts.
I also believe that while there will be no data mining from the kids, there already is plenty of that going on with the parents - who wants to be even more of an ad target? Not me!
Your Turn: Do You Applaud Facebook for Forward Thinking or Are You Appalled?
Holiday decorations go up, our homes are cozy and warm, stores stream holiday music all day long and we are asked to help those who need it most; kids, animals, the elderly, veterans, the poor and the sick. There are lots on non profits out there who needs our support.
During the holiday season we seem to feel more inclined to help the less fortunate than at any other time of the year. I am not one to question the 'why' even though I think we should be doing this all year long. I am all for giving extra time and money during the holiday season!
Yay you, yay me, yay to all of us who care enough to act.
I encourage any and all monetary donations, charitable gift giving and volunteer hours spent shopping, serving food and wrapping toys for those less fortunate.
That's not what this rant is about.
Bear with me, I've got a point to get across, this is going to be a bit long, but there is a point to this. Please read on!
I love that you volunteer. I love that you donate kids toys, cook and serve food, give generously of your time and money. I like that you want to tell others on social media about your generosity. Really I do. It might just inspire someone else to step up and act as well. What I don't like is when you are doing this at the expense of the lost privacy of these recipients and for your own personal gain.
Let me set the scenario that I saw played out on Facebook several times last year during the holiday season and what I am already starting to see again this year.
A local (business owner) posts that they are excited to be part of a group of entrepreneurs (insert: law enforcement officers, firemen, nurses, school teachers, philanthropic organization, etc.) who will be treating local kids to a special day. They will be 'shopping with kids' for holiday gifts and necessities, giving them a budget and gift cards to complete their shopping spree. The day also involves pancakes or pizza, drinks and usually a game-zone, rollerskating rink or something like that. They proudly take a picture of themselves in their volunteer shirt early in the morning.
There is nothing wrong with this scenario thus far. In fact, I wish more people would share how, where and why they volunteer as this country is in desperate need of more volunteer hours from more adult volunteers!
What happens next is what gets me [mad]
The next thing usually posted are awkward pictures of said volunteer with a child, shopping in a store, or consuming food. The pictures are awkward [and so so wrong] because a) there is no bond between these two people who just met, which always shows in the pictures b) any kid over the age of seven realizes they are the subject of charitable giving and most likely doesn't want their picture taken c) the posts don't serve a purpose beyond the 'look at me giving' [my time and effort]
As a social media consultant, and as a mom to four kids, it irks me to no end (this is a nice way to say that it makes me extremely mad) that children are used for these types of social media photo ops, most often and most likely without any parental consent, written or verbal.
Be the one they count on, don't be counting social media stats!
It is not necessarily wrong to take these pictures if the child poses and is willing (to share with mom and dad later, or to share with the charity), it is however very wrong to post these pictures on your social media channels for the world world to see without permission from the charity and without parental consent and most likely for your own personal gain and benefit!
Last year we saw a huge upswing in people using video on social media. Thus I saw several videos, two of them live videos, of these types of shopping sprees and holiday outings with children as subjects in these videos. Can I just say it again?
STOP IT. STOP DOING THAT. STOP POSTING PICTURES VIDEOS OF CHILDREN WITHOUT CONSENT!
Everyone who volunteers has their own personal reasons for doing so. I can't venture to guess what your personal reasons are. However, most people who volunteer speak of wanting to help those in need because of feelings of empathy, compassion, humanity, kindness, sympathy and benevolence.
This is what these words mean:
Empathy: the ability to understand and share the feelings of another.
Compassion: sympathetic pity and concern for the sufferings or misfortunes of others.
Humanity: humaneness; benevolence.
Kindness: the quality of being friendly, generous, and considerate.
Sympathy: understanding between people; common feeling.
Benevolence: the quality of being well meaning; kindness
See how all of these talk about being considerate, generous, kind and share feelings?
Please, put yourself in the shoes of these kids, these families for just a minute before you post your next picture on social media.
Let me spell it out for you!
I have four kids, three of them teenagers. Last year I was shopping at a local Walmart with one of my teens when we ran into a classmate out 'shopping' with a local law enforcement officer. The teenagers looked at each other. They then pretended they didn't know each other and both turned around quickly. It was very, very clear that the teenage boy was embarrassed having been seen shopping. (With a quick scan I'd seen underwear and school supplies in his basket) I happen to know the family and thus I know it's a single mom with three children and I am pretty sure that the boy went along because of the things he needed, not because he would get things he wanted and because he knew that was the only way he would get these things.
Can you imagine his embarrassment if his 'shopper' wanted to take a picture of them together?
No one I know speaks of volunteering because they expect something in return, yet what I've seen on social media in the last few years, has me believing there are some folks who have ulterior motives for being involved with charities.
Use: exploit (a person or situation) for one's own advantage.
Benefit: an advantage or profit gained from something.
Before I go on, I do want to make something clear. I highly advocate sharing your charitable donations and volunteerism with your online world. In fact, I highly encourage my (social media management) clients, all business owners, to get involved in their local community and share their involvement on social channels. It shows the human side of your brand.
There is a right way to post about charities, monetary donations and charitable volunteer hours. There is also a very wrong way to go about it!
I believe we can all benefit from some posting guidelines as it pertains to charity, volunteering and social media.
TOTAL SIDE NOTE HERE: There is of course, an exception. Using charity involvement and social media together is a bit different if YOU ARE THE SOCIAL MEDIA DIRECTOR for the charity! If you run the charity, you are also responsible for putting together a social media strategy. You not only get to create the guidelines, you will need to educate your volunteers about them and enforce them! Only then do you get to take pictures and post them - with permission (and signed waivers) and you do get to tell the stories, the back ground and humanize your charity.
However, if you are a volunteer this holiday season, if you give your time, your talent and your resources, but you are not on the board, your are not in charge, then you need to take heed to what I am writing here. You do not have permission to put anyone's picture up on social media without consent.
So here it goes...
Top 10 Ways To Post with Dignity on Social Media About Your Charity Involvement
Ask, ask, ask. Ask the charity for their social media policy on taking pictures. Ask if there are photo waivers in place for all involved. Ask each individual permission to take their picture. Then if you feel the need to post these - ask each individual if they are ok with you posting their picture on your social media. Ask for permission from parents to take their child's picture if they are around. [If there are no parents around, do not take pictures.] Tell parents how the pictures will be used. Don't lie, omit information or just forge ahead with posting!
Instead, take pictures and video of yourself, shelter animals and the gifts you give. Do not post pictures of the people who benefit from your money or actions unlessthey volunteer to do so, and are adults. It should never be a 'condition' of your charitable giving to get images or video.Take pictures and video of yourself-in-action. That could be wrapping gifts, shopping, cooking a meal, delivering a hot meal, collecting dog food etc. Don't involve other people. Focus on you.Talk about your 'why'. How did you find this charity? Why did you choose to give your time/talent/money here vs somewhere else? Tell your personal story on social media thorough pictures and video.Add a call-to-action to your posts, pictures and video, encouraging your online friends and family to also help out! Challenge them, encourage them, cajole them and send them to a specific charity: offline to volunteer, or online for giving.Take pictures and video on location when possible. If you are at the animal shelter, check-in and post about their immediately needs. If you are at the soup kitchen and they are short volunteers, post about looking for additional helping hands. Checking in and posting about where you are alerts your friends as to your volunteerism in a positive way. Make them curious about what you are doing; the goal is to get people talking to you about what you are doing on social media so that you can share your experience!The descriptions to go along with your social posts should be descriptive and concise. Tagging charities and/or businesses and/or donors and sponsors in your social posts is a good habit, but never tag individuals who receive charity dollars or goods.Interview staff (director of the charity, front office manager etc.) and ask how others can help! Find out their specific needs and post pictures of other volunteers if they want be pose and be highlighted.When working with kids, if you must take pictures, look for opportunities to share pictures without showing their faces so that these kids can not be identified online.Don't forget that even if you don't 'gram' it, Facebook it, snap it or text it, it still happened. Take an offline moment to reflect on how grateful you feel that you can help. Enjoy that moment, feel that moment and treasure the memories. Sometimes, not sharing anything on social for a day because you are busy making a difference in someone's life has more impact than posting on social media. Carpe Diem.
Do you agree or disagree on this with me?
Now tell me, where do you volunteer and give your time, talent and money and why?
No, I don't mean the holiday season. I mean this is prime season for online, social media voting contests. Let me shoot straight from the hip.
Here is the #1 truth you need to start with before you enter a voting contest:
"Winning a social media voting contest takes strategy"
Having a strategy ("a winning formula") is more important than the number of followers, email addresses or likes you might have.
Case in point: Two of my past clients have won national voting contests. They were both local 'brands' with a small social media following, yet they each won big because they had a strategy and stuck with it.
Truth bomb #2.
"Before doing anything, before asking for a single vote, you need to assemble a team"
Realize that strategy is important, and that part of that strategy is assembling a team of dedicated 'soldiers' who will help you reach the masses of voters.
Without a team - you are nothing. You will not win.
Today, I'd like to share 23 strategies you can implement in your next voting contest campaign. Pick a few ideas, or implement all.
The more ways you ask for votes, the more votes you get.
The more consistent you are in asking for votes, the more votes you get.
The more people you reach, the more votes you get.
The more platforms you use, the more votes you get.
The more reasons you give for voting, the more votes you get.
The more content you create, the more votes you get.
The more personal you get, the more votes you get.
The more emotions you invoke, the more votes you get.
The more collaborations you seek, the more votes you get.
Do all of these things and with a bit of luck, a good 'product' (i.e. video, brand, story) and hard work, you can win, too!
Here are 23 'tried and true' ways to win big and crush it in a social media voting contest.
Create images and videos with your story. Share this visual content with a traceable bit.ly link so that you can track where your votes are coming from (to see what is working)!Create an explainer video on how the voting works! It's easier if you explain it - and you have more chance of success if you do it this way. Don't skip this step. If voting is hard or people need to log in, they need to know this up front and they need to know 'how'. Share your content and this video to your social media channels first. Track what gets liked, shared and yields votes. Feel out the interest in your story and adjust the story, content, video as needed. Update your website home page, to reflect the voting contest! Consider creating a landing page with an explainer video and a link to where to vote!Blog and vlog about it. Write about it, create video about it. Document everything about this voting contest and let it live on your blog!
If you have a brick-and-mortar location business, use this space and your walk-in clients and customers to ask for votes. You can do this several ways. Display a sign to ask for votes, train each employee to ask for votes, create a flyer to ask for votes to be handed to each customer or client, or install a Facebook Wifi gate for check-ins and 'likes' (later to be used for Facebook retargeting ads).
Create a Facebook group with the purpose of reminding people to vote daily, if daily voting is allowed in the voting process. In the group, post two daily reminders - one early in the morning, and one late at night. always, always with a link to where to vote. Use Facebook Live video in the group for updates on votes and to give a behind the scenes look at your campaign. Ask your team members to invite their friends to the group!
Create a Facebook event, for the purpose of reaching more local people. With the relaunch of the Facebook local app, Facebook users now get reminders when a new event is created near them. Use this knowledge to gain local traction with voting.
Explore connections with the local news stations and newspapers; check LinkedIn to see if you might have anyone in your network. Ask your team members as well to see if they know anyone. Use these connections to get a story published about your 'cause', not your voting contest.
Explore local bloggers and vloggers as a resource for more votes. If the cause is just, they will want to get involved. They most often already have a huge network to tap into.Start voting campaigns on all your social media networks. Don't discount Snapchat, Instagram, or Twitter as ways to get votes.If the contest allows it and you have a budget for it, start advertising your voting contest to your ideal audience on as many platforms as you can afford.Connect with any professional association you are a member of (networking groups, Chamber of Commerce, Rotary, etc.) and ask for shares of your story/contest. Offer to come speak for free about your cause. Bring flyers with voting informationConnect with your local visitors bureau. They might be willing to promote your voting contest to draw in more visitors to the area, especially if you have a good shot at winning!Hold a live event at your place of business to drum up more interest. 'Reward' those who help gather votes with a small party; drinks and pizza, dessert and music!
Start an email campaign. Design a template, write your copy with your audience in mind, add pictures and/or video and ask each team member to send this to their email list. Make sure to give each team member several 'follow up' emails to send as well.
Use Whatsapp, Facebook Messenger and/or Text Messaging if the contest allows for daily voting. This is especially valuable because you can send a direct link with each daily request so that people can vote from their mobile device as the daily message comes in. Depending on who your target market is, utilize your team to go out and request votes with flyers at events around town. For example, I was asked to vote for a breast cancer awareness campaign video at a local soccer game. I was given a pink bracelet and a sticker after I voted straight from my phone. You will need many 'foot soldiers' on the ground to do this as well as a solid strategy; a way to track votes to see if this is working.If you have a large budget, you could get thank you tokens printed to hand out when asking for votes (bracelets, stickers, paper hats, key chains etc.). Ask supporters to create their own content (UGC) and use this user generated content to promote your voting contest. This could be pictures with a sign that says 'I voted today' or a short video supporting you and your cause, and why! Create a huge visual to keep track of daily votes. Some sort of vote-meter you can move each day as the votes piles on. People want to be involved and stay in the loop on know how you are doing in the contest compared to other entrants! Show your supporters them each day that their vote counts! Don't forget to mention when the voting ends to create a sense of urgency.Alongside your voting campaign, consider running a giveaway contest. Invite those who enter the contest and are engaged with you on Facebook to also vote for you in the contest. The more eyes on your social media, the more votes you will get. Look for collaboration from other small local businesses and/or other businesses within your industry. Send them a friendly email, a Facebook message or a tweet. Ask them to share what you are doing and tell them why it's so important you win. Getting them involved allows you access to their audience!
Have you had success in winning big in a voting contest, or did you miss the mark?
How did you do it and what was the experience like?
You get an extra 140 characters, and you get an extra 140 characters and you and you and you...!
...and it's not even Christmas yet!
According to Twitterthey are
"giving you more characters to express yourself"
What are we going to do with these extra characters moving forward?
Create Some Bigly Tweets With the Best Words, Of Course.
Here are some ramifications of this new roll out as I see it...
Business books will need to be editedOnline courses will need to be updatedBlog post after blog post after blog post will need to be updatedEvery PPT and Prezi presentation ever made [about Twitter] has to be updatedScheduling tools will need to get with the (new) program and allow for 280 characters
Can you add anything to this list, anything that would be affected by 280 vs 140 characters?
This might all sound like these are negatives, but really they aren't.
It keeps us marketers hopping!
We all ♥️ doing that.
So now for the fun part!
Let Me Show You Some Bigly Ways You Can Use 280 Characters on Twitter.
Just copy your 140 character tweets and double them! Yes, I mean, who doesn't love reading the same awesomeness twice? Easy, peasy!
Tag extra friends! You know you want to. We know you want to. Just add several more tags - like maybe 10 - to every tweet. Just because you can, you should!
Write a novel! Or a poem. Or an article, Keep it short; you know people have no attention span anyway. Who needs medium, LinkedIn Pulse or a blog? Just use Twitter to blog from now on.
Rant longer! Hey, why call out one person, or one company. Now you can combine your enemies and rant at several entities in just one tweet! Post one longer rant to include everybody. Added bonus: as they will all be tagged in the same tweet, you might get a bit more traction [and reaction] and they might start to rant amongst each other! Bingo.
You are now able to explain your customer dissatisfaction in more detail. When you miss your flight, or if you've been wronged, you can now provide much more detailed ugliness to prove your point. Who wouldn't like to be on the receiving end of that tweet?
Create a 280 character tweet using all your favorite emojis. Or, for an even better ideas, since there are 2,666 emojis, you could tweets out all emojis with just 12 tweets!
Ask more questions! Instead of "Hi, how are you today? How is the weather?" You can now ask "Hi, how are you today? How is the weather? What are you doing right now? What did you eat for lunch? Are you buying the new iPhone? Will you be at Aunt Beth's house for Thanksgiving? Can you bring pie? What time will you get there? How is that ingrown toenail? Did you miss me?" See how that would enhance your overall communication?
Use all of the hashtags, all of the time #winning #winningattwitter #loveusingallthehashtags #loveusing280charactersontwitter #icannowtweetdouble #doublethetwitterfun #doublemyfunwithdoublethecharacters #folllowme #followmenow #RT #rtplease #RTpleaseandthankyou #youshouldRTmeformorefollowers #tweetlikeme
You can now Twitter-source in more detail! Brilliant, I think. Before you could only ask "Hey, I am in London, just landed. What should I go do for the day? Have any tips?" Now with the brilliant addition of another 140 characters, you can now specify what you want to know and who you are, you know, to give people more incentive to help you. Like this '"Hey, I am in London for the next 7 hours, just landed. What should I go do for the day? I love monkeys, hate tea and I despise the color red. Don't send me to any pubs or on a shopping trip, and I don't care for museums. People speak with a weird accent here. Have any tips?"